CharacterQuilt growth playbook

Add a module under each profile's palette: "Make an on-brand ad in this brand", with a real Design API sample and a waitlist form that records the brand slug and whether the visitor's work email matches the brand's domain. Add a waitlist link to the JSON download and the copied agent instructions, link the directory from the Design API page, and move the profiles onto the current template. Send signups whose email matches the profiled brand to the founders the same day with the 24-hour custom campaign offer: they are the in-house marketers of that brand.

It meets intent where it already exists: visitors to a brand profile are designers, marketers and builders working with that brand right now. The email-domain match turns an anonymous page view into a qualified, brand-specific lead at no cost, and the waitlist gives the Design API a launch list before it opens.

[ ] Waitlist block under the palette, with brand slug hidden field
[ ] One labelled sample ad per top-50 profile
[ ] Current menu and footer on every profile
[ ] Waitlist line in the JSON and copied agent instructions
[ ] Design API page links to the directory
[ ] Email-domain match flag and same-day founder alert
[ ] Weekly report: signups, insider share, demos

• Brands object to ads generated in their identity

  Label samples clearly as examples, keep the existing not-affiliated notice, and remove any profile on request.

• Low-intent signups crowd the waitlist

  Prioritise by email-domain match and company size before inviting.

• Your websiteBrand directory: "Observed colors, typography, and logos from 6,239 company websites". Each profile (for example Stripe and Zapier) shows colors, fonts, logo and button specs, with "Download JSON" and "Copy Agent Instructions" buttons; the only call to action is "Book a demo →", which opens a calendar page; there is no link to the Design API or the campaign builder; the methodology says "An extraction date was not recorded for this profile."Source
• Your websiteDesign API page: on-brand ads and one-pagers generated inside AI chat assistants, starting "from your real templates and past assets"; priced at "10¢ per page"; "The design API is opening through a waitlist", with a work-email form; side-by-side output comparisons on brands such as Webflow, Deel and Zapier; the page does not link to the brand directory.Source
• Your websiteSitemap (6,378 URLs, checked November 9, 2026): 6,240 under /branding, 59 blog posts, 26 /compare and 26 /alternatives pages with the same slugs (among them Clay, 6sense, Demandbase, Common Room and Unify), 9 play pages, one solution page (executive dinners), the 2026 report, and legal pages including a data processing agreement and a subprocessors list; no case-study or customer-story pages.Source
• Your websiteTwo site templates: the homepage, /product, the plays, the compare pages and the blog use the menu "Platform, Plays, Product, How it works, Blog" and the footer "CharacterQuilt builds on-brand campaigns and launches them in any tool your team logs into"; /how-it-works, /use-cases, /deployment, /downstream-networks, /how-we-demo, /solutions/executive-dinners and the brand profiles use the menu "How it works, Deployment, Use cases, Product, Pricing, Blog" and the footer "Campaign deployment infrastructure · San Francisco, CA".Source

Move every old-template page onto the current layout, menu and footer. Keep the useful content (the four steps, deployment approvals, demo process, networks, dinners) and link each to its matching play. Add Pricing to the new menu, since the old menu is the only place it is linked from the top.

One consistent story lowers bounce on the pages buyers read just before booking (how it works, deployment, demo), and gives search engines and AI assistants one description of what CharacterQuilt is.

• Breaking existing links

  Keep the same URLs and only change the layout.

• Your websiteTwo site templates: the homepage, /product, the plays, the compare pages and the blog use the menu "Platform, Plays, Product, How it works, Blog" and the footer "CharacterQuilt builds on-brand campaigns and launches them in any tool your team logs into"; /how-it-works, /use-cases, /deployment, /downstream-networks, /how-we-demo, /solutions/executive-dinners and the brand profiles use the menu "How it works, Deployment, Use cases, Product, Pricing, Blog" and the footer "Campaign deployment infrastructure · San Francisco, CA".Source
• Your websiteHomepage: H1 "Your AI marketing companion."; eight plays (ABM, ad optimization, audience optimization, dinners and field events, intent signals, partner marketing, AI SDR, AEO monitoring); a custom campaign in "less than 24 hours"; buttons "Build my campaign" and "Book a demo"; logos of Bloomreach, BigCommerce, Evident, Mittera, Pushpay and ABC Fitness; no testimonials or case studies. In September 2025 the headline was "Predict Your Prospects’ Pain Points & Priorities".Source

Agree one sentence that is true for every plan, for example: "Agents prepare and stage the work; a named person on your team approves before anything sends or spends." Use it in the footer, on every play, the pricing FAQ and the deployment page, and say plainly when a customer can choose to let approved work launch automatically.

Consistent control language removes a reason for deals to stall in internal and security review, and matches the hiring line "Humans decide what should exist and approve it."

• "Launches" sounds stronger in marketing copy

  Keep the verb, add who approves: "launches after your approval".

• Your websiteHow it works: H1 "One brief. A campaign ready for your review."; "Our agents prepare the work in your tools, and your team reviews the drafts and handles final publishing." The deployment page H1: "Nothing goes live in your stack until you say so."Source
• Your websiteTwo site templates: the homepage, /product, the plays, the compare pages and the blog use the menu "Platform, Plays, Product, How it works, Blog" and the footer "CharacterQuilt builds on-brand campaigns and launches them in any tool your team logs into"; /how-it-works, /use-cases, /deployment, /downstream-networks, /how-we-demo, /solutions/executive-dinners and the brand profiles use the menu "How it works, Deployment, Use cases, Product, Pricing, Blog" and the footer "Campaign deployment infrastructure · San Francisco, CA".Source
• Your websiteABM play: "Pulls and scores target accounts from Salesforce", builds a one-pager and creative for each account and launches the program in Marketo, HubSpot or Pardot; "Anything that sends or spends waits for your approval"; "It logs in as its own user with only the permissions you grant"; button "Run this play"; no customer proof.Source
• HiringSenior Software Engineer, Agent Infrastructure and Reliability: durable execution, idempotency and recovery "for consequential agent actions"; "browser profiles, credentials, tenant isolation"; "Maintain the API, CLI, and MCP surfaces around the agent runtime"; "Humans decide what should exist and approve it."Source

Add two blocks to /pricing. Timing: "Your first campaign in 24 hours, live in your tools within N days", with a simple first-30-days timeline. Buy-in: a one-page internal business case to forward to a VP or CFO (team size, campaigns per quarter, agency spend replaced, the report's 21-day median), plus the approval and security summary. Point "Get started" to the brief form instead of a calendar, and keep "Talk to us" for Enterprise.

It uses the company's own data to address the objections buyers actually raise, and turns the champion's internal selling job into a document CharacterQuilt writes for them.

1. Our team: __ people, __ campaigns a quarter
2. Today: __ days from brief to live (industry median 21)
3. Outside help: $__ a year on agencies or contractors
4. With CharacterQuilt: first campaign in 24 hours; work staged in our own HubSpot/Marketo
5. Control: named approver before anything sends or spends
6. Ask: a 30-day pilot on one campaign type

• Promising a timeline that depends on customer access

  State what the customer must provide for the timeline to hold.

• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source
• Your websitePricing page: "Pricing is custom"; three packages: Campaigns ("growth-stage teams replacing agency work"), AI Marketing Team ("Most Popular", "mid-market teams with 2-5 campaign channels") and Enterprise; every button, including "Get started →", opens a demo booking page; the FAQ says work is prepared in tools such as HubSpot and Marketo and that the customer's team reviews it and owns final publishing.Source

Ask the three published customers and the logo customers for one number each (days from brief to live, campaigns per quarter, hours saved) and one sentence. Place a single matched result on each play (ABM, ads, partner, dinners) and a shared proof block on the comparison and alternatives template. Start a /customers page as the stories arrive.

Comparison and play pages are read by buyers already weighing options; one specific result from a recognisable company does more there than any feature table.

• Customers will not share numbers

  Use relative results ("from three weeks to two days") or anonymised industry labels.

• Your websiteHomepage: H1 "Your AI marketing companion."; eight plays (ABM, ad optimization, audience optimization, dinners and field events, intent signals, partner marketing, AI SDR, AEO monitoring); a custom campaign in "less than 24 hours"; buttons "Build my campaign" and "Book a demo"; logos of Bloomreach, BigCommerce, Evident, Mittera, Pushpay and ABC Fitness; no testimonials or case studies. In September 2025 the headline was "Predict Your Prospects’ Pain Points & Priorities".Source
• News coverageY Combinator launch post: "Ship campaigns across your marketing stack in an hour"; "Over 80% of time spent on launching a marketing campaign is actually ops work"; customers 1upHealth, ABC Fitness and Emplifi build audiences from CRM data and deploy into HubSpot, WordPress and LinkedIn; the company "started as a full-service marketing agency" before building agents.Source
• Your websiteComparison pages: "CharacterQuilt vs Clay" (published October 15, updated October 20, 2026) says "Clay builds the best possible list. CharacterQuilt turns that list into a launched campaign." and that many teams use both; "Best ChatGPT alternatives in 2026" lists six options; neither page names a customer, testimonial or result.Source
• Competitor researchTypeface: "Agentic AI for enterprise marketing teams", with logos including J.P. Morgan, Microsoft and Salesforce; Jasper: "Applied AI for Enterprise Marketing" with forward-deployed experts, a free trial and a linked Forrester ROI study; Mutiny now sells "The sales assistant built for customer-facing work".See the research Source

Cut the report into ten single-stat cards for LinkedIn, one a week, each linking to the matching section. Add a five-question check at the top of the report (team size, campaigns a quarter, days to live, outside help, tools) that shows the reader where they sit against the 311 teams, with an optional email for the full benchmark and a 24-hour campaign offer for teams slower than the median.

Self-benchmarking is one of the most shared content formats in B2B, and it turns an anonymous report read into a qualified lead with team size and speed already known.

• Gating annoys readers

  Keep the report open; only the personal comparison asks for email.

• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source

Inline critical CSS or defer the blocking requests, serve the play illustrations as modern formats at display size, and load the tag manager after first paint. Treat this as hygiene, not a growth lever: the gain is on slower mobile connections and the brand profiles, which share the same template.

A company selling on-brand, polished output benefits from a site that loads instantly everywhere, and the fixes take hours.

• Delaying tags loses analytics data

  Compare session counts for a week before and after.

• PageSpeedMobile score 98 (desktop 98), accessibility, best practices and SEO 100; real visitors pass Core Web Vitals (LCP 954 ms, INP 62 ms, CLS 0 at p75; LCP 34% faster); the homepage weighs 3 MB in 37 requests, with about 0.5 s of render-blocking requests and 209 KB of image savings; the tag manager adds 178 KB.Source

When a visitor types their work email or website into the builder, look up the domain in the directory and immediately show a draft ad or one-pager in their colors, fonts and logo, labelled as a quick preview. If the domain is not in the directory, run the extraction on submit. Then ask for the brief, with the 24-hour full campaign as the next step.

Seeing your own brand on screen in seconds is a far stronger first moment than an empty form, and it proves the on-brand promise before anyone books a call.

• A wrong logo or color in the preview undermines trust

  Only auto-show previews for profiles that pass quality checks; otherwise show the brief first.

• #1 Turn the 6,239 brand profiles into the Design API waitlist: "Make an on-brand ad for this brand" on every page

• Your websiteBrand directory: "Observed colors, typography, and logos from 6,239 company websites". Each profile (for example Stripe and Zapier) shows colors, fonts, logo and button specs, with "Download JSON" and "Copy Agent Instructions" buttons; the only call to action is "Book a demo →", which opens a calendar page; there is no link to the Design API or the campaign builder; the methodology says "An extraction date was not recorded for this profile."Source
• Your websiteHomepage: H1 "Your AI marketing companion."; eight plays (ABM, ad optimization, audience optimization, dinners and field events, intent signals, partner marketing, AI SDR, AEO monitoring); a custom campaign in "less than 24 hours"; buttons "Build my campaign" and "Book a demo"; logos of Bloomreach, BigCommerce, Evident, Mittera, Pushpay and ABC Fitness; no testimonials or case studies. In September 2025 the headline was "Predict Your Prospects’ Pain Points & Priorities".Source
• Your websiteHow we demo: H1 "See your campaign before you commit."; the demo is built around the buyer's brand and may use sample data or a simulated destination; buyers bring a real brief, their website, brand guidelines or approved examples, and no production credentials are needed for the first conversation.Source

Show an extraction date on every profile and refresh the most visited ones on a schedule. Add "Is this your brand? Claim and correct it": a work email on the brand's domain unlocks corrections (official colors, fonts, logo files, a link to the official guidelines) and marks the profile "Verified by the brand". Claimed profiles become the brand's starter kit in CharacterQuilt. Replace the font section's do-it-yourself instructions with a link to the font's licence source and an option to upload licensed fonts to a CharacterQuilt brand kit.

Fresh, verified profiles are more useful and more linkable, and every claim is a marketer at a known company who has just handed over their brand kit: the first step of onboarding.

• False claims

  Require a verified work email on the brand's own domain and review the first claims by hand.

• #1 Turn the 6,239 brand profiles into the Design API waitlist: "Make an on-brand ad for this brand" on every page

• Your websiteBrand directory: "Observed colors, typography, and logos from 6,239 company websites". Each profile (for example Stripe and Zapier) shows colors, fonts, logo and button specs, with "Download JSON" and "Copy Agent Instructions" buttons; the only call to action is "Book a demo →", which opens a calendar page; there is no link to the Design API or the campaign builder; the methodology says "An extraction date was not recorded for this profile."Source
• Your websiteBrand profile notes: a section headed "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:", which begins "Open the company's homepage in a browser with DevTools open."; each profile says it "is not affiliated with or endorsed by" the brand, is "not official brand guidance", and asks readers to "Verify current values and usage permissions with the original source."Source
• Your websiteSitemap (6,378 URLs, checked November 9, 2026): 6,240 under /branding, 59 blog posts, 26 /compare and 26 /alternatives pages with the same slugs (among them Clay, 6sense, Demandbase, Common Room and Unify), 9 play pages, one solution page (executive dinners), the 2026 report, and legal pages including a data processing agreement and a subprocessors list; no case-study or customer-story pages.Source

Pick the accounts that fit (B2B, a small marketing team, HubSpot or Marketo), run the ABM play on CharacterQuilt's own Salesforce, and send each head of marketing a one-pager in their brand: "We made this for you in 2 minutes; your next campaign takes 24 hours." Track every step in the same dashboards customers see, and publish the results as the ABM play's case study.

It is the product demo, outbound and case study in one, it gives the new GTM Engineer a full system to own from week one, and the creative is impossible for a generic tool to match.

• Recipients find unsolicited use of their brand intrusive

  Keep it one-to-one, clearly labelled as a sample, and offer to delete it.

• Email deliverability

  Small daily volumes, warm domain, opt-out in every message.

• HiringGo-to-Market Engineer (New York, $150K–$200K): "Use the product itself to run enrichment, outbound, content, sales engineering, and field marketing"; build "automated research, scoring, routing, and follow-up systems"; "Instrument every play, measure what works"; a "distribution engine"; "not a RevOps job". The post says CharacterQuilt raised $13M and is "one of the fastest-growing companies in YC's P26 batch".Source
• Your websiteABM play: "Pulls and scores target accounts from Salesforce", builds a one-pager and creative for each account and launches the program in Marketo, HubSpot or Pardot; "Anything that sends or spends waits for your approval"; "It logs in as its own user with only the permissions you grant"; button "Run this play"; no customer proof.Source
• Your websiteBrand directory: "Observed colors, typography, and logos from 6,239 company websites". Each profile (for example Stripe and Zapier) shows colors, fonts, logo and button specs, with "Download JSON" and "Copy Agent Instructions" buttons; the only call to action is "Book a demo →", which opens a calendar page; there is no link to the Design API or the campaign builder; the methodology says "An extraction date was not recorded for this profile."Source

Publish a "CharacterQuilt for HubSpot" page: the three campaigns HubSpot teams run most (nurture, LinkedIn ads with matched audiences, landing pages), shown end to end inside HubSpot, with the approval step. Add a HubSpot version of the ABM play, list CharacterQuilt in HubSpot's partner and app directories where it qualifies, and target HubSpot-user communities and search terms ("HubSpot campaign setup", "HubSpot landing page AI").

The buyer's main tool is the most natural way they search and filter vendors, and the company's own data shows where most of the market sits.

• HubSpot's own AI covers the same ground

  Lead with what crosses tools: LinkedIn, Meta, the CMS and Salesforce, all in one brief.

• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source
• Your websiteABM play: "Pulls and scores target accounts from Salesforce", builds a one-pager and creative for each account and launches the program in Marketo, HubSpot or Pardot; "Anything that sends or spends waits for your approval"; "It logs in as its own user with only the permissions you grant"; button "Run this play"; no customer proof.Source

Publish a "Replacing your agency" page: what transfers (brand files, templates, past campaigns), a 30-day overlap plan, a cost comparison against a typical retainer, and an offer to rebuild the agency's last campaign in 24 hours for free. Target searches like "marketing agency alternative" and "leave marketing agency", and run LinkedIn ads to heads of marketing at small teams.

Agency frustration is a common, dated buying trigger with a budget already attached, and the company's history makes the story credible.

• Alienating agencies that could be partners

  Frame it as moving execution in-house, and offer agencies a partner path (idea 19).

• Your websitePricing page: "Pricing is custom"; three packages: Campaigns ("growth-stage teams replacing agency work"), AI Marketing Team ("Most Popular", "mid-market teams with 2-5 campaign channels") and Enterprise; every button, including "Get started →", opens a demo booking page; the FAQ says work is prepared in tools such as HubSpot and Marketo and that the customer's team reviews it and owns final publishing.Source
• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source
• News coverageY Combinator launch post: "Ship campaigns across your marketing stack in an hour"; "Over 80% of time spent on launching a marketing campaign is actually ops work"; customers 1upHealth, ABC Fitness and Emplifi build audiences from CRM data and deploy into HubSpot, WordPress and LinkedIn; the company "started as a full-service marketing agency" before building agents.Source

For the four tools buyers most often own, publish a "<Tool> + CharacterQuilt" page: the hand-off (list or signal in, campaign out), a two-minute recorded example, and the setup steps. Link each from its "vs" page. Share them with each tool's user community and partner team.

Buyers who already pay for a data or intent tool search for what to do with its output; a workflow page reaches them as a complement, not a replacement, and can open partner co-marketing.

• Tool changes break the workflow

  Date each page and re-check quarterly.

• Your websiteComparison pages: "CharacterQuilt vs Clay" (published October 15, updated October 20, 2026) says "Clay builds the best possible list. CharacterQuilt turns that list into a launched campaign." and that many teams use both; "Best ChatGPT alternatives in 2026" lists six options; neither page names a customer, testimonial or result.Source
• Your websiteSitemap (6,378 URLs, checked November 9, 2026): 6,240 under /branding, 59 blog posts, 26 /compare and 26 /alternatives pages with the same slugs (among them Clay, 6sense, Demandbase, Common Room and Unify), 9 play pages, one solution page (executive dinners), the 2026 report, and legal pages including a data processing agreement and a subprocessors list; no case-study or customer-story pages.Source
• Your websiteHomepage: H1 "Your AI marketing companion."; eight plays (ABM, ad optimization, audience optimization, dinners and field events, intent signals, partner marketing, AI SDR, AEO monitoring); a custom campaign in "less than 24 hours"; buttons "Build my campaign" and "Book a demo"; logos of Bloomreach, BigCommerce, Evident, Mittera, Pushpay and ABC Fitness; no testimonials or case studies. In September 2025 the headline was "Predict Your Prospects’ Pain Points & Priorities".Source

Track, per customer, the share of assets approved on the first pass, the number of revision rounds, and the time from brief to approval. Send a one-page monthly report to the customer's marketing lead: what improved, which brand rules the agents learned from their feedback, and what changed in the evals. Use falling scores as an early churn warning.

Customers renew when they can see the tool getting better at their brand, and the same data tells the team where to focus agent work.

• A low score worries the customer

  Show the trend and what was fixed, not just the number.

• HiringStaff Software Engineer, Agent Systems and Product Quality ($250K–$350K): owns agent architecture, the evaluation system and "the loop that turns customer feedback into better agent behavior"; "Evaluations built from real customer failures, not synthetic benchmarks"; quality across creative, documents, websites, emails and campaign deployment; "The goal is not a better demo."Source
• Your websiteABM play: "Pulls and scores target accounts from Salesforce", builds a one-pager and creative for each account and launches the program in Marketo, HubSpot or Pardot; "Anything that sends or spends waits for your approval"; "It logs in as its own user with only the permissions you grant"; button "Run this play"; no customer proof.Source

When the API opens, give each waitlist member 20 free pages, with their company's brand pulled in from the directory at sign-up (they confirm or correct it). Ask for a card only after the free pages. Invite waitlist members in waves, starting with those whose email matched a brand profile (idea 1), and offer heavy users a call about the full campaign packages.

A free first result in your own brand removes the two biggest frictions of a design tool, setup and doubt, and creates a self-serve route to the custom packages.

• Free pages attract abuse

  Work email required, one free allowance per company domain.

• #1 Turn the 6,239 brand profiles into the Design API waitlist: "Make an on-brand ad for this brand" on every page

• Your websiteDesign API page: on-brand ads and one-pagers generated inside AI chat assistants, starting "from your real templates and past assets"; priced at "10¢ per page"; "The design API is opening through a waitlist", with a work-email form; side-by-side output comparisons on brands such as Webflow, Deel and Zapier; the page does not link to the brand directory.Source
• HiringSenior Software Engineer, Agent Infrastructure and Reliability: durable execution, idempotency and recovery "for consequential agent actions"; "browser profiles, credentials, tenant isolation"; "Maintain the API, CLI, and MCP surfaces around the agent runtime"; "Humans decide what should exist and approve it."Source
• Your websiteBrand directory: "Observed colors, typography, and logos from 6,239 company websites". Each profile (for example Stripe and Zapier) shows colors, fonts, logo and button specs, with "Download JSON" and "Copy Agent Instructions" buttons; the only call to action is "Book a demo →", which opens a calendar page; there is no link to the Design API or the campaign builder; the methodology says "An extraction date was not recorded for this profile."Source

Byline each post to the founder who wrote or approved it, with a short bio. Only change a post's update date when its content changes, and show both published and updated dates. Refresh the ten posts that bring the most visitors with a current example from a real campaign.

Named expert authors and honest dates are signals both readers and search engines use to judge trust, and the founders' backgrounds are a real asset that the blog currently hides.

• Founders lack writing time

  They review and sign; drafts can come from the team.

• Your websiteBlog: 59 posts; 54 of the 58 in the sitemap share the update date September 25, 2026; posts are bylined "CharacterQuilt", for example "The Case for Forward Deployed Marketers" (published May 17, 2026), with "Build my campaign" and "Book a demo" buttons.Source
• News coverageY Combinator profile: Spring 2026 batch, founded 2024, team size 4, San Francisco; the CEO is a two-time YC founder with an AI research background; the CMO "spent 10 years at Bloomreach running growth and go-to-market".Source

Instrument brief-to-first-draft and brief-to-approved-in-tool times across all customer campaigns, and publish a rolling median on the homepage and pricing page next to the 21-day industry median from the report ("Last 90 days: median 2 days from brief to staged in your tools"). Use the same measured numbers everywhere and retire the rest.

Timing is the top hesitation in the company's own research; a measured number beats a set of marketing claims, and it is hard for competitors to copy.

• Slow months show publicly

  Use a rolling 90-day median and explain what it measures.

• Your websiteHomepage: H1 "Your AI marketing companion."; eight plays (ABM, ad optimization, audience optimization, dinners and field events, intent signals, partner marketing, AI SDR, AEO monitoring); a custom campaign in "less than 24 hours"; buttons "Build my campaign" and "Book a demo"; logos of Bloomreach, BigCommerce, Evident, Mittera, Pushpay and ABC Fitness; no testimonials or case studies. In September 2025 the headline was "Predict Your Prospects’ Pain Points & Priorities".Source
• News coverageY Combinator launch post: "Ship campaigns across your marketing stack in an hour"; "Over 80% of time spent on launching a marketing campaign is actually ops work"; customers 1upHealth, ABC Fitness and Emplifi build audiences from CRM data and deploy into HubSpot, WordPress and LinkedIn; the company "started as a full-service marketing agency" before building agents.Source
• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source

Publish /security in plain language: how agent accounts are created and scoped, where credentials are held, tenant isolation, approval gates and the audit trail, data retention and deletion, and links to the DPA and subprocessors. Add a short questionnaire answer pack for common security reviews and list any certifications in progress honestly.

For a computer-use agent, security review is often the longest step in an enterprise deal; a clear page shortens it and lets the champion answer questions without a call.

• Over-sharing internals

  Describe controls and outcomes, never system details.

• #3 Say one thing about who presses publish, on every page

• Your websiteABM play: "Pulls and scores target accounts from Salesforce", builds a one-pager and creative for each account and launches the program in Marketo, HubSpot or Pardot; "Anything that sends or spends waits for your approval"; "It logs in as its own user with only the permissions you grant"; button "Run this play"; no customer proof.Source
• HiringSenior Software Engineer, Agent Infrastructure and Reliability: durable execution, idempotency and recovery "for consequential agent actions"; "browser profiles, credentials, tenant isolation"; "Maintain the API, CLI, and MCP surfaces around the agent runtime"; "Humans decide what should exist and approve it."Source
• Your websiteSitemap (6,378 URLs, checked November 9, 2026): 6,240 under /branding, 59 blog posts, 26 /compare and 26 /alternatives pages with the same slugs (among them Clay, 6sense, Demandbase, Common Room and Unify), 9 play pages, one solution page (executive dinners), the 2026 report, and legal pages including a data processing agreement and a subprocessors list; no case-study or customer-story pages.Source

Pick one brand with 20 to 100 partners or locations, ideally an existing customer, and run one campaign through the network at a reduced pilot price. Measure partner adoption (share that ran it unchanged), time to launch across the network and results against the partners' usual templates. Publish it as the first network case study and build pricing per active partner. Offer marketing agencies that serve franchise systems a reseller path.

Networks multiply contract value per sale, and a single public proof point is what the page needs to sell the next one.

• Partner tool access is slow and uneven

  Start with partners on one platform and add others later.

• #5 Put one customer result on every play and comparison page

• Your websiteDownstream networks: "Every location running your brand, not their version of it." for franchise groups, channel partners and dealer networks; brand rules set once in a shared brand kit, a named brand-side approver, campaigns placed in each partner's HubSpot, Marketo or Mailchimp; a "Pricing for networks →" link; no client names or results.Source
• Your websitePricing page: "Pricing is custom"; three packages: Campaigns ("growth-stage teams replacing agency work"), AI Marketing Team ("Most Popular", "mid-market teams with 2-5 campaign channels") and Enterprise; every button, including "Get started →", opens a demo booking page; the FAQ says work is prepared in tools such as HubSpot and Marketo and that the customer's team reviews it and owns final publishing.Source

Package the Campaigns plan for small teams: a published monthly starting price, a fixed number of campaigns, HubSpot and LinkedIn first, self-serve sign-up with the brand pulled from the directory, and a first campaign within 24 hours. Keep custom pricing for AI Marketing Team and Enterprise. Measure whether self-serve customers expand into the higher packages.

A visible price and no-call sign-up fit how small teams buy, and the directory, the builder and the Design API already provide most of the self-serve onboarding.

• Small customers create support load

  Limit channels at launch and use the approval scores (idea 14) to spot struggling accounts.

• #4 Answer timing and internal buy-in on the pricing page, the two objections your own report ranks above price
• #8 Show a visitor their own brand in the campaign builder within seconds, using the directory you already built

• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source
• Your websitePricing page: "Pricing is custom"; three packages: Campaigns ("growth-stage teams replacing agency work"), AI Marketing Team ("Most Popular", "mid-market teams with 2-5 campaign channels") and Enterprise; every button, including "Get started →", opens a demo booking page; the FAQ says work is prepared in tools such as HubSpot and Marketo and that the customer's team reviews it and owns final publishing.Source
• Competitor researchTypeface: "Agentic AI for enterprise marketing teams", with logos including J.P. Morgan, Microsoft and Salesforce; Jasper: "Applied AI for Enterprise Marketing" with forward-deployed experts, a free trial and a linked Forrester ROI study; Mutiny now sells "The sales assistant built for customer-facing work".See the research Source

Publish a short quarterly index: median brief-to-live days by campaign type and tool, revision rounds, the share of campaigns with fully on-brand first drafts, and trends against the 2026 survey baseline. Aggregate and anonymise everything. Pitch each edition to B2B marketing newsletters and podcasts, and let readers compare their own team (idea 6).

A recurring, data-backed number becomes the reference journalists and analysts quote, and it keeps the company's speed claim tied to evidence.

• Sample too small early on

  State the sample size and combine with survey data until it grows.

• #17 Publish a live brief-to-live clock against the 21-day median

• Your websiteCampaign Execution Report 2026 (published October 20, 2026, no form): 311 B2B marketing teams from 419 sales conversations; median team of 3 people, 72% with five or fewer; 71% lack the hands to execute and 51% are held back by creative production; median 21 days from brief to live, 46% a month or more; 71% use HubSpot; 56% use an agency, contractors or offshore help and 81% of those are unhappy; top hesitations are timing (37%) and internal buy-in (34%), ahead of price (22%) and trust in AI quality (15%).Source
• HiringGo-to-Market Engineer (New York, $150K–$200K): "Use the product itself to run enrichment, outbound, content, sales engineering, and field marketing"; build "automated research, scoring, routing, and follow-up systems"; "Instrument every play, measure what works"; a "distribution engine"; "not a RevOps job". The post says CharacterQuilt raised $13M and is "one of the fastest-growing companies in YC's P26 batch".Source

Run a monthly dinner for 10 to 12 heads of marketing at small B2B teams in New York, built entirely with the dinners play: researched guest list, on-brand invitations and event page, host briefs, and follow-up campaigns. Share the actual assets (with guests' permission) as a public walkthrough of the play, and track meetings and pipeline per dinner.

Small-team marketing leaders value peers more than vendors, and every dinner doubles as a live case study for one of the eight plays.

• Low attendance

  Invite three times the seats and co-host with a respected local marketing leader.

• Your websiteExecutive dinners: "A good dinner starts before the invitation."; covers audience research, invitations and event pages, follow-up preparation, host and sales prep and post-event campaigns; "We do not promise a fixed attendance rate or pipeline result."Source
• HiringGo-to-Market Engineer (New York, $150K–$200K): "Use the product itself to run enrichment, outbound, content, sales engineering, and field marketing"; build "automated research, scoring, routing, and follow-up systems"; "Instrument every play, measure what works"; a "distribution engine"; "not a RevOps job". The post says CharacterQuilt raised $13M and is "one of the fastest-growing companies in YC's P26 batch".Source
• Your websiteSitemap (6,378 URLs, checked November 9, 2026): 6,240 under /branding, 59 blog posts, 26 /compare and 26 /alternatives pages with the same slugs (among them Clay, 6sense, Demandbase, Common Room and Unify), 9 play pages, one solution page (executive dinners), the 2026 report, and legal pages including a data processing agreement and a subprocessors list; no case-study or customer-story pages.Source

Run the AEO monitoring play monthly on 40 buyer questions ("best AI tool for ABM campaigns", "Clay alternative for creative", "agency alternative for B2B marketing"), and publish a short public tracker: how often CharacterQuilt is cited, which of its pages are used, and what changed after each new page. Use the gaps to choose the next comparison or play page.

It is a live, verifiable case study of a play, it tells the content team which of the 52 comparison pages work, and it is the kind of transparent experiment B2B marketers share.

• Results swing month to month

  Show a three-month rolling average.

• Your websiteHomepage: H1 "Your AI marketing companion."; eight plays (ABM, ad optimization, audience optimization, dinners and field events, intent signals, partner marketing, AI SDR, AEO monitoring); a custom campaign in "less than 24 hours"; buttons "Build my campaign" and "Book a demo"; logos of Bloomreach, BigCommerce, Evident, Mittera, Pushpay and ABC Fitness; no testimonials or case studies. In September 2025 the headline was "Predict Your Prospects’ Pain Points & Priorities".Source
• Your websiteComparison pages: "CharacterQuilt vs Clay" (published October 15, updated October 20, 2026) says "Clay builds the best possible list. CharacterQuilt turns that list into a launched campaign." and that many teams use both; "Best ChatGPT alternatives in 2026" lists six options; neither page names a customer, testimonial or result.Source
• Your websiteSitemap (6,378 URLs, checked November 9, 2026): 6,240 under /branding, 59 blog posts, 26 /compare and 26 /alternatives pages with the same slugs (among them Clay, 6sense, Demandbase, Common Room and Unify), 9 play pages, one solution page (executive dinners), the 2026 report, and legal pages including a data processing agreement and a subprocessors list; no case-study or customer-story pages.Source