Dynamic Creatures growth playbook

Write one page per venue type (theme parks, resorts and casinos, cruise ships, museums and attractions, flagship retail). Each page says what a character does there, which model fits (a character on an existing platform, leased and live within months, or a fully original robot), what the venue needs to provide (space, power, Wi-Fi, staff), a short clip, and a call to action that opens the enquiry form with the venue type already set. Add a homepage section linking all five.

Buyers in hospitality need to picture the robot in their own venue and to see a low-risk way to start. Leasing removes the capital objection, and "live within months" makes it easy to put into next season's budget. Publishing it turns press interest into enquiries.

1. Headline: a character that meets your guests one by one
2. What it does at a [venue type]: three moments
3. Two ways to start: lease a platform character (live within months) or commission an original
4. What your venue provides: space, power, network, staff contact
5. Safety: safe stop and controlled-fall behavior
6. 20-second clip
7. Button: Talk to us about your [venue type]

• Customers under NDA

  Describe the work as "a large theme park" until a name is cleared.

• Committing to terms too early

  Publish ranges and "from" language, not fixed prices.

• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source
• Your websiteHomepage (checked October 22, 2026): about 1,000 characters of text in total, the headline "Bringing characters to life", one line ("Dynamic Creatures is Boston Dynamics' official hospitality and entertainment partner") and a link to the launch video. The sitemap lists 17 URLs: seven pages (home, company, team, SnowJay, news, get in touch, careers) and ten job pages. There are no pages for venue types, characters, pricing or leasing, and no case studies or FAQ.Source
• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source
• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source

Add venue type, organization, timeline (this season, next year, exploring) and "platform character or original robot". Send an instant reply with the launch video and a short overview, and route enquiries with a timeline of a year or less to the Chief Business Officer the same day.

Qualified forms let a small team answer the right buyers first and arrive at the first call prepared.

• Longer forms get fewer submissions

  Keep it to eight fields and make two optional.

• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source
• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source

Replace the hand-built list with the Ashby job board embed, or a link to it, so the page always matches what is open. Keep a short "why join" section and one team photo or clip.

An accurate careers page fills the roles that matter now and stops applications for roles that are already closed.

• Embed styling clashes with the site

  Use a plain link to the board if the embed looks wrong.

• Your websiteCareers page: lists ten roles (Chief of Staff, Chief Product Officer, Lead Hardware Engineer, Robotics Hardware Engineer, Robotics Software Engineer, Deployment Field Engineer, Staff SLAM/ML Engineer, Staff ML Research Scientist, People Operations Specialist, Everything Else), with job pages last changed September 3-7, 2026. Its Apply links go to the Ashby board, which on October 22 listed seven roles, including the Marketing & Office Coordinator and Robotics Technician that the careers page does not show.Source
• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source
• HiringRobotics Technician (posted September 12, 2026): diagnose and repair actuator and electrical power-system faults, "Document faults, repairs and assembly procedures to make future builds and maintenance more reliable" and "improve serviceability".Source

Embed the launch video in the homepage hero, add an "As featured in" line with the press coverage, and agree one wording for the Boston Dynamics relationship to use everywhere (site, deck, social, press).

Visitors decide in seconds; moving the best proof to the first screen and saying the same thing everywhere builds trust.

• Partner approval for wording

  Check the agreed phrase with Boston Dynamics before publishing.

• Your websiteHomepage (checked October 22, 2026): about 1,000 characters of text in total, the headline "Bringing characters to life", one line ("Dynamic Creatures is Boston Dynamics' official hospitality and entertainment partner") and a link to the launch video. The sitemap lists 17 URLs: seven pages (home, company, team, SnowJay, news, get in touch, careers) and ten job pages. There are no pages for venue types, characters, pricing or leasing, and no case studies or FAQ.Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source
• Your websiteTeam page: CEO Marc Theermann (former Chief Strategy Officer at Boston Dynamics, where he "established a global GTM infrastructure"), CTO Dr. Farbod Farshidian (former Lead Research Scientist at the Robotics and AI Institute); angel investors Marc Raibert and Lukas Ziegler; advisory board member Robert Playter, former CEO of Boston Dynamics. The Company page calls Dynamic Creatures Boston Dynamics' "exclusive" partner; the homepage says "official".Source

List the main shows for each venue type (the IAAPA Expo, held each November in Orlando, for attractions, plus the leading hotel technology and cruise shows), pick three for the next year, and plan each one: a live character, booked meetings before the show, and a follow-up sequence within 48 hours.

A live character draws a crowd at a booth, and booked meetings turn that crowd into pipeline.

• Robot downtime on the show floor

  Bring a spare and a technician.

• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source
• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source

Publish one short clip a week across YouTube Shorts, LinkedIn, Instagram and X: a new gesture, a fall recovery, a character meeting a visitor. Keep a shared calendar and a library of cleared footage.

Character robots are naturally shareable, and a steady feed keeps the company in front of buyers between press moments.

• Showing unreleased work

  Agree what can be shown with the CTO.

• Social channelsYouTube channel @DynamicCreaturesBoston: 151 subscribers, 3 videos, 8,592 total views (October 2026). The site also links LinkedIn and X; there is no newsletter.Source
• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source
• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source

Write a two-column offer: what each path includes, typical time to go live, what the venue provides, service and updates, and how a pilot works. Use it in the deck, on the venue pages and in proposals.

A clear starting offer shortens the first call and gives venues a low-risk pilot before a bigger commission.

• Venues want custom from day one

  Offer a platform pilot as the first phase of an original commission.

• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source
• HiringDeployment Field Engineer (posted September 8, 2026, reporting to the Chief Product Officer): "the main technical presence at one of our customer sites", building test plans for the site, tracking data and "keeping the customer happy with performance"; nice-to-haves include "refining processes so they scale across sites" and an "instinct for turning a strong technical integration into a larger account opportunity".Source
• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source

Publish a "for creative teams" page with the import workflow, a sample rig and a short video, and invite three studio or park creative teams to a hands-on day in Cambridge. Their characters become proposals.

When a customer's own animators can shape the character, the robot becomes their story, and the creative team becomes an internal champion.

• IP concerns

  Agree NDAs and ownership of animations first.

• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source
• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source
• HiringEngineering hiring posted September 8, 2026: a Staff Machine Learning Engineer to design models "for perception, behavior, or interaction" and turn "research wins into shipped product capabilities", plus a Robotics Software Engineer and a Hardware Engineer, Robotics. All roles are in person in Cambridge, MA.Source

Agree a referral path for those enquiries, a joint case study once the first deployment is public, and a slot at the partner's events or channels. Track referred leads separately.

A referred lead from the best-known name in legged robots arrives with trust already built.

• Partner priorities change

  Keep the referral process light and documented.

• Your websiteTeam page: CEO Marc Theermann (former Chief Strategy Officer at Boston Dynamics, where he "established a global GTM infrastructure"), CTO Dr. Farbod Farshidian (former Lead Research Scientist at the Robotics and AI Institute); angel investors Marc Raibert and Lukas Ziegler; advisory board member Robert Playter, former CEO of Boston Dynamics. The Company page calls Dynamic Creatures Boston Dynamics' "exclusive" partner; the homepage says "official".Source
• Your websiteHomepage (checked October 22, 2026): about 1,000 characters of text in total, the headline "Bringing characters to life", one line ("Dynamic Creatures is Boston Dynamics' official hospitality and entertainment partner") and a link to the launch video. The sitemap lists 17 URLs: seven pages (home, company, team, SnowJay, news, get in touch, careers) and ten job pages. There are no pages for venue types, characters, pricing or leasing, and no case studies or FAQ.Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source

Build a list of 50 venues by type with the innovation or guest-experience lead at each. Send each a one-page concept: a sketch of a character in their venue, what it would do, and the lease option. Follow up with an invitation to see the robot in Cambridge.

A concept made for the venue shows effort and lets the buyer picture the result, which gets meetings that generic outreach does not.

• Concepts take too long

  Reuse a base character and change the setting.

• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source
• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source
• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source

Agree with the customer what to measure: guest interactions per hour, time guests spend with the character, uptime and guest feedback. Share it every month and use it to propose the next location or character.

Customers expand when they can show their own leadership numbers, and the scorecard becomes the first case study.

• Guest privacy

  Count interactions; do not record identifiable guests without consent.

• HiringDeployment Field Engineer (posted September 8, 2026, reporting to the Chief Product Officer): "the main technical presence at one of our customer sites", building test plans for the site, tracking data and "keeping the customer happy with performance"; nice-to-haves include "refining processes so they scale across sites" and an "instinct for turning a strong technical integration into a larger account opportunity".Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source
• HiringRobotics Technician (posted September 12, 2026): diagnose and repair actuator and electrical power-system faults, "Document faults, repairs and assembly procedures to make future builds and maintenance more reliable" and "improve serviceability".Source

Write two case studies: the challenge, the character, how it was deployed, and early guest results. Publish them anonymously ("a large theme park") if names are not cleared, and swap in names when allowed.

Peer proof is what venue buyers trust most, and an anonymous case study is still far better than none.

• Customer says no

  Publish an anonymous version with results only.

• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source
• HiringDeployment Field Engineer (posted September 8, 2026, reporting to the Chief Product Officer): "the main technical presence at one of our customer sites", building test plans for the site, tracking data and "keeping the customer happy with performance"; nice-to-haves include "refining processes so they scale across sites" and an "instinct for turning a strong technical integration into a larger account opportunity".Source
• Your websiteHomepage (checked October 22, 2026): about 1,000 characters of text in total, the headline "Bringing characters to life", one line ("Dynamic Creatures is Boston Dynamics' official hospitality and entertainment partner") and a link to the launch video. The sitemap lists 17 URLs: seven pages (home, company, team, SnowJay, news, get in touch, careers) and ten job pages. There are no pages for venue types, characters, pricing or leasing, and no case studies or FAQ.Source

Use the logs to set a realistic service level for leased characters: response times, spare parts held, planned maintenance, and remote monitoring. Publish the headline promise on the venue pages and put the detail in the lease.

A clear service promise answers the operations team's biggest objection and supports the leasing model.

• Promise too ambitious

  Start with conservative targets and improve them.

• HiringRobotics Technician (posted September 12, 2026): diagnose and repair actuator and electrical power-system faults, "Document faults, repairs and assembly procedures to make future builds and maintenance more reliable" and "improve serviceability".Source
• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source
• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source

List the relevant awards and conference calls for papers with deadlines, prepare a reusable submission pack (video, photos, short story, founder bios), and submit to the best five in the next six months.

Awards and talks give third-party credibility and reach buyers at their own events.

• Too many submissions

  Limit to the five best fits.

• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source
• Your websiteTeam page: CEO Marc Theermann (former Chief Strategy Officer at Boston Dynamics, where he "established a global GTM infrastructure"), CTO Dr. Farbod Farshidian (former Lead Research Scientist at the Robotics and AI Institute); angel investors Marc Raibert and Lukas Ziegler; advisory board member Robert Playter, former CEO of Boston Dynamics. The Company page calls Dynamic Creatures Boston Dynamics' "exclusive" partner; the homepage says "official".Source

Write a plain-language page on how the characters operate safely around guests: supervision, stopping, falls, space needed, and incident handling. Offer a downloadable brief for risk teams.

Answering the safety questions up front removes a late-stage blocker in venue deals.

• Over-promising on safety

  Describe behaviors and procedures; avoid guarantees.

• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source
• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source

Offer a content subscription on top of the lease: new routines, gestures and choreography for each season or event, delivered remotely. Start with holiday routines for the first sites.

Recurring updates keep the character fresh for repeat guests and give the company recurring revenue beyond the hardware.

• Updates cause problems on site

  Test every routine in the lab first.

• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source
• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source
• HiringDeployment Field Engineer (posted September 8, 2026, reporting to the Chief Product Officer): "the main technical presence at one of our customer sites", building test plans for the site, tracking data and "keeping the customer happy with performance"; nice-to-haves include "refining processes so they scale across sites" and an "instinct for turning a strong technical integration into a larger account opportunity".Source

Approach two studios with a concept for one of their characters: premieres, fan events, flagship stores and parks. Propose a pilot appearance and a revenue share.

A recognizable character multiplies press and demand and shows every venue what is possible.

• Licensing terms are slow

  Start with a promotional appearance, not a long license.

• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source
• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source

After two deployments, publish a short report: how long guests stay, what they do, and what staff saw, using aggregated, anonymous counts. Present it at an industry conference.

Owning the first data on a new category makes the company the reference for press and buyers.

• Guest privacy

  Aggregate only; no recordings or identifiable data.

• HiringDeployment Field Engineer (posted September 8, 2026, reporting to the Chief Product Officer): "the main technical presence at one of our customer sites", building test plans for the site, tracking data and "keeping the customer happy with performance"; nice-to-haves include "refining processes so they scale across sites" and an "instinct for turning a strong technical integration into a larger account opportunity".Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source
• Your websiteSnowJay page: the onboard platform runs "real-time policy & controller inference", behavior orchestration, monitoring and "Safe stop, controlled shutdown, and controlled-fall behavior"; teams can teach robots "new behaviors from motion capture or animations", create "Animations in Maya and then import them into SnowJay", and build "Multi-robot choreography", "Whole-body character gestures" and "Fall recovery". "Together with our services team, you can create a training pipeline."Source

Host a small demo morning each month for 10 invited buyers, partners and press: a live character, a short talk, and time with the team. Invite from the target list and recent enquiries.

Seeing a character meet them in person is the moment most buyers decide they want one.

• Distracts engineering

  Use a demo-ready robot and fixed time slot.

• HiringMarketing & Office Coordinator (Cambridge, MA, posted October 5, 2026, reporting to the Chief Business Officer): coordinate "conferences, trade shows, demos, and industry events", "Keep website content up to date", run "a consistent publishing calendar" on social, organize photo and video assets, support "PR activities: media requests, award submissions, speaking opportunities", "Help track marketing activities and engagement" and "Help tell the stories of our characters, technology, team, customers, and partners".Source
• Your websiteHomepage (checked October 22, 2026): about 1,000 characters of text in total, the headline "Bringing characters to life", one line ("Dynamic Creatures is Boston Dynamics' official hospitality and entertainment partner") and a link to the launch video. The sitemap lists 17 URLs: seven pages (home, company, team, SnowJay, news, get in touch, careers) and ten job pages. There are no pages for venue types, characters, pricing or leasing, and no case studies or FAQ.Source
• Your websiteGet in Touch page: "Whether you are a major movie studio or designing the next generation of hotels, resorts, retail experience, cruise ships, or theme parks, we would love to bring an unforgettable character to life with you." The form asks only first name, last name, phone and email. Its meta description also names casinos, museums and live venues. Press enquiries go to an outside agency address, and the press kit is a link to a file-sharing folder.Source

Post twice a week from the CEO: lessons from commercializing robots, what makes a character feel alive, clips from the lab. Repost from the company page and invite readers to demo days.

Founder voices reach buyers and partners more than company pages, and they define the category in the company's words.

• Time for the CEO

  Batch-record ideas once a week.

• Your websiteTeam page: CEO Marc Theermann (former Chief Strategy Officer at Boston Dynamics, where he "established a global GTM infrastructure"), CTO Dr. Farbod Farshidian (former Lead Research Scientist at the Robotics and AI Institute); angel investors Marc Raibert and Lukas Ziegler; advisory board member Robert Playter, former CEO of Boston Dynamics. The Company page calls Dynamic Creatures Boston Dynamics' "exclusive" partner; the homepage says "official".Source
• Your websiteNews page: one press release, dated September 8, 2026: Dynamic Creatures "emerged from stealth", is "already working with a large theme park and retailer", and is "establishing a new category between fixed animatronics and task-oriented service robots"; it links coverage in Fortune ("robots you'll actually want to hug").Source
• Social channelsYouTube channel @DynamicCreaturesBoston: 151 subscribers, 3 videos, 8,592 total views (October 2026). The site also links LinkedIn and X; there is no newsletter.Source

Publish an FAQ covering cost ranges, leasing, time to deploy, venue requirements, safety, maintenance and customization, with structured FAQ markup. Link it from every venue page.

Clear answers help the company show up in search and AI answers for the category it is creating.

• Publishing prices too early

  Use ranges and "from" language.

• Your websiteHomepage (checked October 22, 2026): about 1,000 characters of text in total, the headline "Bringing characters to life", one line ("Dynamic Creatures is Boston Dynamics' official hospitality and entertainment partner") and a link to the launch video. The sitemap lists 17 URLs: seven pages (home, company, team, SnowJay, news, get in touch, careers) and ten job pages. There are no pages for venue types, characters, pricing or leasing, and no case studies or FAQ.Source
• Google PageSpeedChrome UX Report for real visitors: largest contentful paint 775 ms, interaction to next paint 29 ms, layout shift 0 at the 75th percentile, so the site passes Core Web Vitals. Speed is not what holds the site back; content is.Source
• News coverageRobotics & Automation News (September 9, 2026): "robots based on existing platforms can be deployed within months and offered through leasing models, while customers can also commission fully original robots designed around specific brands, environments and stories." Backers: Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake and BlueGrass Ventures. None of the leasing or timing detail appears on dynamiccreatures.com.Source