The homepage makes specific, buyer-grade claims (under 10 lb, 12+ hours on field-swappable drone batteries, 30-45% less effort per step, on in under 5 seconds) and lists a D.C. office for government affairs. But its only calls to action go to the Mission essay and Careers. The contact page has no form, just one email address for "all other inquiries". The sitemap has four pages and none is for buyers: no spec sheet, no evaluation request, no registration details, even though Edgerun has been active on SAM.gov with CAGE code 198E0 since June 2026. Launch coverage is sending defense readers to a site that only lets them read the essay or apply for a job.
First action
Write the six form fields and the government-buyer block, and add an 'Request an evaluation' button to the homepage hero.
How to measure it
Evaluation requests from units, program offices and labs
- Now
- –
- Target
- 10 qualified requests
- By
- 90 days
Steps
Define the fields
Organisation type, country, mission, soldiers, load, timeline.
Government Affairs Lead (D.C. office) 1 day
Write the spec sheet
One page that matches the homepage numbers, with test conditions and the verification status.
Founder & CEO 2 days
Add the buyer block
Legal name, CAGE, UEI, NAICS and the D.C. contact.
Government Affairs Lead (D.C. office) 2 hours
Build the page
/evaluate in the existing Next.js site, linked from the hero, nav and contact page; add it to the sitemap.
Software Engineer 3 days
Set routing
Government requests go to D.C., in-theatre requests to Kyiv; reply within one business day.
Government Affairs Lead (D.C. office) 1 day
Point press at it
Send the page to the outlets that covered the launch and use it in outreach.
Founder & CEO 1 day
Review monthly
Requests by type and country, time to reply, and conversions to evaluations.
Founder & CEO monthly
Why it works
Add one page, /evaluate, and link it from the homepage hero, the navigation and the contact page. It holds: (1) a short request form with organisation type (unit, program office, research lab, integrator, other), country, mission type using the homepage's own five (assault, CASEVAC, ascent, patrol, resupply), number of soldiers, typical carried load and timeline; (2) a one-page spec sheet PDF matching the homepage numbers, with the test conditions behind the 30-45% figure; (3) a 'for government buyers' block with the legal name, CAGE code, UEI and NAICS codes, naming the D.C. office as the contact; (4) the Ukrainian Air Assault Forces quote and the Balistyka integration as proof. Route US and allied government requests to D.C. within one business day and in-theatre requests to the Kyiv field team. Keep the contact email for everything else.
Defense buyers and innovation cells screen suppliers quietly before they write to anyone. A page with the right fields does three things at once: it qualifies the request, shows the company can be contracted, and replaces a cold email with an evaluation request the team can act on. Launch press is already sending readers to the site.
Ready to use
ChecklistEvaluation page launch list
[ ] 'Request an evaluation' button in the homepage hero and nav [ ] Form: organisation type, country, mission, soldiers, load, timeline [ ] One-page spec sheet PDF with test conditions [ ] Government buyer block: legal name, CAGE, UEI, NAICS, D.C. contact [ ] Proof: unit quote and Balistyka integration [ ] Routing: D.C. for government, Kyiv for in-theatre requests [ ] /evaluate added to the sitemap [ ] Contact page links to /evaluate
Risks and how to handle them
Spam or unqualified requests
Require organisation type and country, and screen before replying.
Sharing too much detail publicly
Keep the spec sheet to the numbers already on the homepage; share more only under NDA after screening.
Evidence
- Your websiteHomepage: headline "MILITARY EXOSKELETONS"; specs "<10 lb" with batteries, "12+ hr" on "drone batteries, field-swappable", "30-45%*" assist ("less effort per step under load") and "<5 SEC" to put on, footnoted "Internal test data. Third-party verification underway."; missions ASSAULT, CASEVAC, ASCENT, PATROL and RESUPPLY; "Directly integrates with the kit you already wear"; offices in Palo Alto (headquarters), D.C. ("Government affairs") and Kyiv ("Field office"); a quote from the Head of Innovation Centre, 7th Rapid Response Corps, Ukrainian Air Assault Forces; integration partner Balistyka, a Kyiv body-armor maker founded in 2014; the only calls to action go to the Mission and Careers pages.Source
- Your websiteContact page: no form or fields; office clocks for Palo Alto, DC and Kyiv, a link to Careers, and one email address for "all other inquiries". There is no route for a unit, program office, partner or journalist to ask for an evaluation, a spec sheet or a briefing.Source
- Your websiteSitemap (checked November 9, 2026): four URLs (home, mission, careers, contact), all with the same lastmod of October 19, 2026, listed on the bare edgerun.com host while the site serves from www.edgerun.com; no product, specs, test, press or news pages. An automated crawl read the navigation link text as spaced letters ("M i s s i o n", "C a r e e r s", "C o n t a c t").Source
- Public recordsSAM.gov registration: Edgerun Industries, Inc., active since June 5, 2026 (to June 5, 2027) for all awards, CAGE 198E0; primary NAICS 541715 (engineering R&D), also 333998, 336413, 336999, 339113 and 541330; a manufacturer of goods incorporated in Delaware.Source
- PressRuntime Wire: launched August 25, 2026; about 10 pounds; claims 30-45% less metabolic effort and 12 hours of runtime; more than 100 field tests with Ukrainian soldiers since May; Y Combinator-backed. The article frames the bet as whether lighter components can revive a military exoskeleton category that has struggled with weight, endurance and field reliability.Source