The AEs must self-source pipeline from cold outreach to paving owners who "don't care about hype". OneCrew's strongest proof is speed: customers say a bid with a map takes about five minutes. A rebuilt version of the prospect's own proposal is proof they can hold.
First action
Each AE sends the offer to 20 prospects this week and rebuilds the first three bids that come back.
How to measure it
Cold prospects who book a demo after a rebuild
- Now
- –
- Target
- 30% of rebuilds
- By
- 4 weeks
Steps
Write the offer
Three lines: send one recent bid, get it rebuilt in five minutes, keep the result.
Product Marketing (Marketing Lead) 1 hour
Build a rebuild checklist
What the AE needs: address, scope, pricing inputs.
Account Executive 2 hours
Send to 20 prospects each
Owners of $1M to $100M asphalt and concrete businesses.
Account Executive 2 days
Rebuild and record
Build in OneCrew and screen-record the time it takes.
Account Executive 30 minutes per bid
Send side by side
Their proposal and the OneCrew one, with the time.
Account Executive 15 minutes per bid
Track in HubSpot
Rebuilds sent, meetings booked, deals won.
Sales lead 30 minutes a week
Run this outreach. The sequence sent for you: addresses found and verified, replies routed to your CRM. Usually live within days.
Book a working sessionWhy it works
In every cold email and call, offer to rebuild one recent proposal: the prospect sends the job address and scope, the AE builds the map, takeoff and branded proposal in OneCrew, and sends both versions side by side with the time it took.
It turns a cold call into a useful favour, gives the AE a concrete reason for a second conversation, and shows the two numbers the Marketing Lead is measured on moving: win rate and deal velocity.
Ready to use
EmailRebuild offer email
Subject: Your last parking lot bid, rebuilt in 5 minutes
Hi {first name},
Send me the address and scope of one job you bid recently. I will rebuild it in OneCrew (map, takeoff, pricing and a branded proposal) and send you both versions side by side with how long it took.
Paving companies using OneCrew build a bid with a map in about five minutes. No call needed; if it is useful, we can talk.
{AE name}, OneCrewRisks and how to handle them
Prospects share pricing they consider private
Offer to use placeholder prices and only rebuild the map and takeoff.
Evidence
- HiringAccount Executive (Austin): "an elite team of prospectors that generate their own pipeline from cold outreach"; "Self-source asphalt and concrete paving businesses" from "$1M - $100M in revenue"; full cycle with C-suite and VP stakeholders; HubSpot.Source
- Your websiteStripe It Like It's Hot partner page: "$500 off your setup cost, exclusive to Stripe It Like It's Hot listeners"; "$2.5B+ Projects proposed in OneCrew", "25K Projects sold via OneCrew"; a DACS customer says estimating time fell 80% and a bid with a map takes "about five minutes".Source
- HiringProduct Marketing (Marketing Lead), $120K to $180K: "our first marketing leader" owning positioning across three segments ("scaling paving operations", "mid-market commercial paving", "PE-backed roll-ups and enterprise"); campaigns "across outbound, inbound, partnerships, and events"; agencies for execution; competitor comparisons, "ROI models and demo narratives"; launches; pricing and packaging; measured on "pipeline creation and quality", "win rates by segment" and "deal velocity". "Kill what isn't working. Double down on what is."Source
- Your websiteHomepage: "All-In-One Software Platform for Asphalt Paving Crews"; "Reduce estimating time by 75%"; onboarding time cut "by up to 90%"; one system "from lead capture to invoicing" (CRM, estimating, scheduling, field management, invoicing). The page title names asphalt only.Source