Epirus growth playbook

Publish /platforms/epw-2001 (or /test-solutions) under Products: what it is (self-contained, rack-mounted, solid-state, software-controlled), what it is for (HPM effects testing, waveform characterization, chamber fit-out), who uses it (government labs, universities, primes' EMC and survivability teams, chamber builders), the FISTA reference, export notes, and a "Request specifications" form that routes to the commercialization team. Link it from the FISTA release, /advanced-electronics and the Our Customers page.

Commercial buyers search for test equipment by function and buy from vendors who publish what they sell. A real product page turns an announced reference customer into inbound demand for the team being hired to sell it, at almost no cost.

[ ] Headline: high-power RF test instrument for HPM and RF effects testing
[ ] What it is: self-contained, rack-mounted, software-controlled
[ ] Who it is for: labs, universities, primes, chamber builders
[ ] Reference: FISTA anechoic chambers
[ ] Export and eligibility notes
[ ] Request specifications form routed to commercialization
[ ] Links from the menu, FISTA release and Our Customers

• Export-controlled details

  Publish only cleared information; give detail after qualification.

• Requests from ineligible buyers

  Ask country and organization type and screen before replying.

• HiringDirector International Programs & Commercialization (posted September 21, 2026): leads "operational fielding of Critical Point Defense-High Power Microwave systems to allied countries", partners with BD and Growth "on capture opportunities and partnerships, non-DoD", and works "regarding direct to market sales of commercial products, ensuring full execution success from order, through manufacturing and delivery"; also coordinates "demonstration events, field trials, technology evaluations and showcase engagements" and annual demonstration events.Source
• Your websiteThe commercial EPW-2001 high-power RF test instrument has no product page: the navigation lists only Point Defense, Leonidas HPM, Manta AI-Enabled Sense and Kosmos Simulation. The only offer is on /advanced-electronics, a page not linked from the homepage or navigation, which says "Interested in learning more about our commercial test asset? Fill out the form and the brief will be provided." without naming the product; the FISTA press release does not link to it.Source
• News coverageEpirus press release, August 4, 2026: Epirus is supplying the EPW-2001, "a self-contained, rack-mounted system supplied with integrated software control", for two new anechoic chambers at FISTA in Lawton-Fort Sill (about 2,800 and 600 square feet) that will run as "a neutral testing facility" for government research, academia and defense industry; "The commercial amplifier enables FISTA to independently conduct specialized RF testing, characterize waveforms and evaluate HPM effects".Source
• News coverageEpirus closed an oversubscribed $250 million Series D in March 2025 (total venture funding over $550 million) to scale Leonidas production and "fuel company's international and commercial growth roadmap". In January 2026 Singapore's Defence Science and Technology Agency signed an MOU with Epirus to explore HPM counter-UAS technology.Source
• Your websiteThe Our Customers page lists contracting from "OTAs to IDIQ contracting vehicles, and as-a-service models", partners such as DARPA, the Office of Naval Research, UCLA and the University of Oklahoma, and "industry-leading commercial companies looking for efficiencies using novel power management techniques". Press releases cover integrations and teaming with General Dynamics Land Systems, Kodiak, Anduril, Northrop Grumman, L3Harris, Peraton and Digital Force Technologies; the Leonidas page says it integrates with C2 systems including FAAD C2.Source

Write a current paper on point defense against swarms: the threat, the plan-sense-decide-effect architecture, live-fire results, cost per engagement and integration with existing C2. Keep the gate, ask role and organization type, and send the right follow-up to each.

The download is the site's main lead capture; a current paper earns more downloads and gives BD a reason to call.

• Clearance takes time

  Start with already-released results.

• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source
• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source

Add two fields: organization type (U.S. military, DHS or federal civil, allied government, industry partner, commercial or academic) and interest (Point Defense, Leonidas, Manta, Kosmos, EPW-2001, partnership). Route automatically to BD, International, Commercialization or Corporate Development, and report requests by type each month.

Faster, better-matched replies win more briefings, and the data gives the new VP of Marketing the measurable funnel the role asks for.

• Wrong self-selection

  Teams forward with a one-day rule.

• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source
• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source
• HiringDirector International Programs & Commercialization (posted September 21, 2026): leads "operational fielding of Critical Point Defense-High Power Microwave systems to allied countries", partners with BD and Growth "on capture opportunities and partnerships, non-DoD", and works "regarding direct to market sales of commercial products, ensuring full execution success from order, through manufacturing and delivery"; also coordinates "demonstration events, field trials, technology evaluations and showcase engagements" and annual demonstration events.Source
• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source

Redirect /electronic-warfare to Leonidas and /air-domain-awareness to Manta sensing, move the commercial content from /advanced-electronics to the new EPW-2001 page, update the newsroom title to the Point Defense message, and remove duplicate profiles.

One consistent narrative is the VP's first mandate, and old pages are where it leaks.

• Losing search traffic

  Redirect each page to its closest match.

• Your websiteThe sitemap (116 URLs) still lists older pages outside the navigation (/electronic-warfare, /air-domain-awareness, /advanced-electronics) with earlier claims such as "Leonidas costs pennies per kill" and "Protect airports, water systems, communications towers, power plants, pipelines, borders"; the newsroom title still reads "Home of Leonidas, the Premier High-Power Microwave cUAS Swarm Solution"; the newest of 22 /post/ articles date from 2023, including issues of "The Epirus Extra, a monthly newsletter"; two leaders have duplicate profile pages; the newsroom has no media contact or press kit.Source
• Your websiteThe commercial EPW-2001 high-power RF test instrument has no product page: the navigation lists only Point Defense, Leonidas HPM, Manta AI-Enabled Sense and Kosmos Simulation. The only offer is on /advanced-electronics, a page not linked from the homepage or navigation, which says "Interested in learning more about our commercial test asset? Fill out the form and the brief will be provided." without naming the product; the FISTA press release does not link to it.Source
• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source

Build a "Proven in the field" page: a dated table of tests and exercises with conditions, results and video where cleared, plus links to official statements. Update it after every demonstration.

Evaluators share one link up their chain; a single, dated record answers the first question about any new weapon: has it worked?

• Customers restrict publicity

  Publish only cleared results.

• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source
• HiringProgram Manager - Product Demonstrations (posted September 21, 2026): owns "planning, scheduling, and execution of product demonstrations and exercises" for "U.S. and International customers", works "closely with Business Development, Sales, and Marketing to align demos with customer requirements, program objectives, and competitive positioning", and tracks "demo performance, issues, and customer feedback".Source
• Social mediaYouTube: 3,550 subscribers, 27 videos and 991,594 views; Instagram @epirus_inc; a newsletter signup on the homepage. Real Chrome visitors load the site in 1.6 seconds (LCP) with INP of 69 ms and CLS of 0.1, so the site passes Core Web Vitals, although LCP is 18% slower than a year ago.Source

Create a domestic protection page: the threat to bases, borders and infrastructure, why low-collateral HPM fits domestic airspace, the pilot program, and how DHS and federal buyers can contract. Link it from the menu and the pilot announcement.

Domestic buyers need to see their mission named before they ask for a briefing.

• Sensitive domestic use topics

  Careful, reviewed wording.

• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source
• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source
• Your websiteThe sitemap (116 URLs) still lists older pages outside the navigation (/electronic-warfare, /air-domain-awareness, /advanced-electronics) with earlier claims such as "Leonidas costs pennies per kill" and "Protect airports, water systems, communications towers, power plants, pipelines, borders"; the newsroom title still reads "Home of Leonidas, the Premier High-Power Microwave cUAS Swarm Solution"; the newest of 22 /post/ articles date from 2023, including issues of "The Epirus Extra, a monthly newsletter"; two leaders have duplicate profile pages; the newsroom has no media contact or press kit.Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source

Agree target accounts with BD (program offices, DHS components, allies, primes), define stages (aware, briefed, demo, trial, contract), tag every campaign, event and content piece to accounts and stages, and report movement monthly to leadership.

Marketing earns budget when it shows influence on programs, and the framework guides where to spend.

• Attribution is unclear in long cycles

  Report influence, not credit.

• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source
• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source
• HiringProgram Manager - Product Demonstrations (posted September 21, 2026): owns "planning, scheduling, and execution of product demonstrations and exercises" for "U.S. and International customers", works "closely with Business Development, Sales, and Marketing to align demos with customer requirements, program objectives, and competitive positioning", and tracks "demo performance, issues, and customer feedback".Source

For each demo, invite target accounts early, capture cleared footage and data, publish a short result and video within days, send a follow-up pack to attendees and their leadership, and log feedback for product and BD.

Demos are the strongest proof Epirus has; packaging them multiplies their reach to decision makers who were not there.

• Clearance delays

  Pre-agree what can be shown.

• HiringProgram Manager - Product Demonstrations (posted September 21, 2026): owns "planning, scheduling, and execution of product demonstrations and exercises" for "U.S. and International customers", works "closely with Business Development, Sales, and Marketing to align demos with customer requirements, program objectives, and competitive positioning", and tracks "demo performance, issues, and customer feedback".Source
• HiringDirector International Programs & Commercialization (posted September 21, 2026): leads "operational fielding of Critical Point Defense-High Power Microwave systems to allied countries", partners with BD and Growth "on capture opportunities and partnerships, non-DoD", and works "regarding direct to market sales of commercial products, ensuring full execution success from order, through manufacturing and delivery"; also coordinates "demonstration events, field trials, technology evaluations and showcase engagements" and annual demonstration events.Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source
• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source

Publish an international page: the allied threat picture, partnerships to date, how purchase routes work at a high level, export compliance commitments, and a request form that routes to the international team.

International buyers often start with research months before a formal request; a clear page brings them to Epirus first.

• Ineligible requests

  Screen by country before reply.

• HiringDirector International Programs & Commercialization (posted September 21, 2026): leads "operational fielding of Critical Point Defense-High Power Microwave systems to allied countries", partners with BD and Growth "on capture opportunities and partnerships, non-DoD", and works "regarding direct to market sales of commercial products, ensuring full execution success from order, through manufacturing and delivery"; also coordinates "demonstration events, field trials, technology evaluations and showcase engagements" and annual demonstration events.Source
• News coverageEpirus closed an oversubscribed $250 million Series D in March 2025 (total venture funding over $550 million) to scale Leonidas production and "fuel company's international and commercial growth roadmap". In January 2026 Singapore's Defence Science and Technology Agency signed an MOU with Epirus to explore HPM counter-UAS technology.Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source

For each show, pick target accounts, book briefings two weeks before, bring the evidence page and current paper, follow up within three days, and report meetings and stage moves per show.

Pre-booked meetings turn booth time into pipeline and show which shows are worth repeating.

• Busy calendars

  Book early and offer short slots.

• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source
• HiringProgram Manager - Product Demonstrations (posted September 21, 2026): owns "planning, scheduling, and execution of product demonstrations and exercises" for "U.S. and International customers", works "closely with Business Development, Sales, and Marketing to align demos with customer requirements, program objectives, and competitive positioning", and tracks "demo performance, issues, and customer feedback".Source

Publish an integrations page by category (vehicles and autonomy, sensors, C2, primes) with cleared partner logos, one line per integration and a link to each announcement. Offer partners a co-marketing kit.

Buyers want to know a new effector fits what they have, and partners promote pages that feature them.

• Partners decline to be named

  Describe the integration without a logo.

• Your websiteThe Our Customers page lists contracting from "OTAs to IDIQ contracting vehicles, and as-a-service models", partners such as DARPA, the Office of Naval Research, UCLA and the University of Oklahoma, and "industry-leading commercial companies looking for efficiencies using novel power management techniques". Press releases cover integrations and teaming with General Dynamics Land Systems, Kodiak, Anduril, Northrop Grumman, L3Harris, Peraton and Digital Force Technologies; the Leonidas page says it integrates with C2 systems including FAAD C2.Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source
• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source

Publish one piece a month by a senior leader (cost exchange, protecting bases at home, lessons from live-fire tests), place a version in defense media, and post it on the site and LinkedIn.

Regular, cleared commentary makes Epirus the reference voice on HPM when budgets are set.

• Executive time

  Ghostwrite from interviews.

• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source
• Your websiteThe sitemap (116 URLs) still lists older pages outside the navigation (/electronic-warfare, /air-domain-awareness, /advanced-electronics) with earlier claims such as "Leonidas costs pennies per kill" and "Protect airports, water systems, communications towers, power plants, pipelines, borders"; the newsroom title still reads "Home of Leonidas, the Premier High-Power Microwave cUAS Swarm Solution"; the newest of 22 /post/ articles date from 2023, including issues of "The Epirus Extra, a monthly newsletter"; two leaders have duplicate profile pages; the newsroom has no media contact or press kit.Source
• Competitor researchRivals' own homepages: DroneShield, "The global leader in AI-powered CUxS" with "counter-drone solutions for every mission"; Anduril, "advanced autonomous systems and defense technology to protect US and allied forces"; AeroVironment, "Proven Solutions Across Every Domain". Epirus' own older page argues the U.S. "has spent upwards of $2 million per unit to defeat drones that cost hundreds to thousands".See the research Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source

Publish a short video after each cleared test, an explainer series (how HPM works, safety zones, dark drones) and the film in chapters. Link videos from product and evidence pages.

Video reaches the wider defense community and staff officers who influence buying.

• Footage restrictions

  Use animation where footage cannot be shown.

• Social mediaYouTube: 3,550 subscribers, 27 videos and 991,594 views; Instagram @epirus_inc; a newsletter signup on the homepage. Real Chrome visitors load the site in 1.6 seconds (LCP) with INP of 69 ms and CLS of 0.1, so the site passes Core Web Vitals, although LCP is 18% slower than a year ago.Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source

Host a quarterly open day at Lawton for invited program offices, allies, primes and test buyers: chamber tour, Kosmos planning session and a cleared demo. Follow up with a tailored briefing.

Seeing the system and the test setup in one visit moves buyers further than any brochure, and one event serves many accounts.

• Visitor clearance limits

  Separate cleared and uncleared sessions.

• News coverageEpirus press release, August 4, 2026: Epirus is supplying the EPW-2001, "a self-contained, rack-mounted system supplied with integrated software control", for two new anechoic chambers at FISTA in Lawton-Fort Sill (about 2,800 and 600 square feet) that will run as "a neutral testing facility" for government research, academia and defense industry; "The commercial amplifier enables FISTA to independently conduct specialized RF testing, characterize waveforms and evaluate HPM effects".Source
• HiringProgram Manager - Product Demonstrations (posted September 21, 2026): owns "planning, scheduling, and execution of product demonstrations and exercises" for "U.S. and International customers", works "closely with Business Development, Sales, and Marketing to align demos with customer requirements, program objectives, and competitive positioning", and tracks "demo performance, issues, and customer feedback".Source
• HiringDirector International Programs & Commercialization (posted September 21, 2026): leads "operational fielding of Critical Point Defense-High Power Microwave systems to allied countries", partners with BD and Growth "on capture opportunities and partnerships, non-DoD", and works "regarding direct to market sales of commercial products, ensuring full execution success from order, through manufacturing and delivery"; also coordinates "demonstration events, field trials, technology evaluations and showcase engagements" and annual demonstration events.Source

Send a monthly email: one result, one article, one event, one video. Segment by organization type from the form, and track opens and briefing requests.

A steady email keeps Epirus in front of evaluators between contract milestones at almost no cost.

• Old list is stale

  Send a re-permission email first.

• Your websiteThe sitemap (116 URLs) still lists older pages outside the navigation (/electronic-warfare, /air-domain-awareness, /advanced-electronics) with earlier claims such as "Leonidas costs pennies per kill" and "Protect airports, water systems, communications towers, power plants, pipelines, borders"; the newsroom title still reads "Home of Leonidas, the Premier High-Power Microwave cUAS Swarm Solution"; the newest of 22 /post/ articles date from 2023, including issues of "The Epirus Extra, a monthly newsletter"; two leaders have duplicate profile pages; the newsroom has no media contact or press kit.Source
• Social mediaYouTube: 3,550 subscribers, 27 videos and 991,594 views; Instagram @epirus_inc; a newsletter signup on the homepage. Real Chrome visitors load the site in 1.6 seconds (LCP) with INP of 69 ms and CLS of 0.1, so the site passes Core Web Vitals, although LCP is 18% slower than a year ago.Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source

Add a media contact, a one-page fact sheet, cleared photos and b-roll, executive bios and logos to the newsroom.

Making it easy for journalists to get facts right improves coverage and saves the team time.

• Images misused

  Clear usage terms.

• Your websiteThe sitemap (116 URLs) still lists older pages outside the navigation (/electronic-warfare, /air-domain-awareness, /advanced-electronics) with earlier claims such as "Leonidas costs pennies per kill" and "Protect airports, water systems, communications towers, power plants, pipelines, borders"; the newsroom title still reads "Home of Leonidas, the Premier High-Power Microwave cUAS Swarm Solution"; the newest of 22 /post/ articles date from 2023, including issues of "The Epirus Extra, a monthly newsletter"; two leaders have duplicate profile pages; the newsroom has no media contact or press kit.Source
• HiringVice President Marketing & Communications (Torrance or Washington, D.C., posted September 11, 2026), in the Strategy function: "shape and externalize Epirus' core strategic messaging, vision, and positioning", "build and control the Company's external narrative", build relationships with "Department of War (DoW) media personnel", "Propose a structured, measurable approach to marketing, including clear objectives, frameworks, and reporting", direct "an internal design house", lead "trade shows, industry events focused on product demonstrations" and thought leadership, support investor relations, and manage an events lead and two more reports.Source

Identify two or three commercial uses (RF test and measurement, EMC and survivability testing, industrial RF power), size each, set pricing and channels (direct, test-equipment distributors), and launch with reference customers.

Commercial revenue diversifies the business and gives investors a second growth story.

• Distraction from Leonidas production

  Small separate team and shared modules.

• News coverageEpirus closed an oversubscribed $250 million Series D in March 2025 (total venture funding over $550 million) to scale Leonidas production and "fuel company's international and commercial growth roadmap". In January 2026 Singapore's Defence Science and Technology Agency signed an MOU with Epirus to explore HPM counter-UAS technology.Source
• Your websiteThe Our Customers page lists contracting from "OTAs to IDIQ contracting vehicles, and as-a-service models", partners such as DARPA, the Office of Naval Research, UCLA and the University of Oklahoma, and "industry-leading commercial companies looking for efficiencies using novel power management techniques". Press releases cover integrations and teaming with General Dynamics Land Systems, Kodiak, Anduril, Northrop Grumman, L3Harris, Peraton and Digital Force Technologies; the Leonidas page says it integrates with C2 systems including FAAD C2.Source
• News coverageEpirus press release, August 4, 2026: Epirus is supplying the EPW-2001, "a self-contained, rack-mounted system supplied with integrated software control", for two new anechoic chambers at FISTA in Lawton-Fort Sill (about 2,800 and 600 square feet) that will run as "a neutral testing facility" for government research, academia and defense industry; "The commercial amplifier enables FISTA to independently conduct specialized RF testing, characterize waveforms and evaluate HPM effects".Source
• HiringDirector International Programs & Commercialization (posted September 21, 2026): leads "operational fielding of Critical Point Defense-High Power Microwave systems to allied countries", partners with BD and Growth "on capture opportunities and partnerships, non-DoD", and works "regarding direct to market sales of commercial products, ensuring full execution success from order, through manufacturing and delivery"; also coordinates "demonstration events, field trials, technology evaluations and showcase engagements" and annual demonstration events.Source

Build a simple calculator: threat count and type, interceptors vs HPM, cost per engagement and magazine depth, using public figures with sources. Offer a downloadable result for briefings.

A tool buyers use in their own budget arguments puts Epirus' framing into the decision.

• Disputed numbers

  Use public, sourced figures and show the method.

• Competitor researchRivals' own homepages: DroneShield, "The global leader in AI-powered CUxS" with "counter-drone solutions for every mission"; Anduril, "advanced autonomous systems and defense technology to protect US and allied forces"; AeroVironment, "Proven Solutions Across Every Domain". Epirus' own older page argues the U.S. "has spent upwards of $2 million per unit to defeat drones that cost hundreds to thousands".See the research Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source
• Your websiteThe sitemap (116 URLs) still lists older pages outside the navigation (/electronic-warfare, /air-domain-awareness, /advanced-electronics) with earlier claims such as "Leonidas costs pennies per kill" and "Protect airports, water systems, communications towers, power plants, pipelines, borders"; the newsroom title still reads "Home of Leonidas, the Premier High-Power Microwave cUAS Swarm Solution"; the newest of 22 /post/ articles date from 2023, including issues of "The Epirus Extra, a monthly newsletter"; two leaders have duplicate profile pages; the newsroom has no media contact or press kit.Source

Publish a partner program: integration guide, test access at Lawton, joint go-to-market for approved integrations, and a path to deeper partnership or investment. Review applicants quarterly.

Partners extend the architecture and bring their customers, and the program feeds the M&A pipeline.

• Security of shared interfaces

  Controlled documents for vetted partners only.

• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source
• Your websiteThe Our Customers page lists contracting from "OTAs to IDIQ contracting vehicles, and as-a-service models", partners such as DARPA, the Office of Naval Research, UCLA and the University of Oklahoma, and "industry-leading commercial companies looking for efficiencies using novel power management techniques". Press releases cover integrations and teaming with General Dynamics Land Systems, Kodiak, Anduril, Northrop Grumman, L3Harris, Peraton and Digital Force Technologies; the Leonidas page says it integrates with C2 systems including FAAD C2.Source
• News coverageEpirus press release, August 4, 2026: Epirus is supplying the EPW-2001, "a self-contained, rack-mounted system supplied with integrated software control", for two new anechoic chambers at FISTA in Lawton-Fort Sill (about 2,800 and 600 square feet) that will run as "a neutral testing facility" for government research, academia and defense industry; "The commercial amplifier enables FISTA to independently conduct specialized RF testing, characterize waveforms and evaluate HPM effects".Source

Add a production page: facility size, delivery milestones, lead times where cleared and the supply chain approach, and include it in briefings.

Proof of deliverability removes a key objection for program offices weighing a new supplier.

• Sensitive capacity data

  Share ranges and milestones only.

• News coverageEpirus closed an oversubscribed $250 million Series D in March 2025 (total venture funding over $550 million) to scale Leonidas production and "fuel company's international and commercial growth roadmap". In January 2026 Singapore's Defence Science and Technology Agency signed an MOU with Epirus to explore HPM counter-UAS technology.Source
• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source

Publish a short, clear explainer and FAQ (how HPM works, safety zones, dark drones, cost per engagement, how it fits with kinetic systems) with structured data, and check monthly what assistants say.

The source that explains a new technology clearly becomes the reference people repeat.

• Oversimplification

  Engineering review.

• Competitor researchRivals' own homepages: DroneShield, "The global leader in AI-powered CUxS" with "counter-drone solutions for every mission"; Anduril, "advanced autonomous systems and defense technology to protect US and allied forces"; AeroVironment, "Proven Solutions Across Every Domain". Epirus' own older page argues the U.S. "has spent upwards of $2 million per unit to defeat drones that cost hundreds to thousands".See the research Source
• Your websiteHomepage (checked October 21, 2026): "Built to Stop Autonomous Attacks"; Point Defense plans, senses, decides and defeats; "In live fire at Camp Atterbury, one instant pulse defeated a 49-drone swarm"; "Stops dark drones"; a four-minute film; a "Download White Paper" form that returns a Leonidas product brief file dated April 2024 (PB_LeoB1.1_Apr_2024.pdf); and "Request Briefing" buttons to a contact form that asks only for name, email, country, role and company.Source
• Social mediaYouTube: 3,550 subscribers, 27 videos and 991,594 views; Instagram @epirus_inc; a newsletter signup on the homepage. Real Chrome visitors load the site in 1.6 seconds (LCP) with INP of 69 ms and CLS of 0.1, so the site passes Core Web Vitals, although LCP is 18% slower than a year ago.Source

Write a two-page brief per component with its mission, the drone problem, how point defense fits and the contracting route, and use it in outreach and at federal events.

Specific briefs show understanding of each mission and shorten the path to a first meeting.

• Policy sensitivity

  Reviewed language.

• HiringAlso open: a Business Development Manager (Washington, D.C.) for "DHS and other federal accounts", "supporting pursuits across DHS components (e.g., S&T, CBP, TSA, etc.)", reporting to the Director, Growth Operations; and a Corporate Development Manager who will build relationships with "major defense primes", "venture-backed emerging technology companies and venture capital firms" and keep "a consistent strategic narrative across investor materials, customer pitch decks, and partnership content". The board lists 37 posts, including production, supply chain and test roles.Source
• News coverageRecent wins: Leonidas selected for the Department of War directed energy pilot program to "protect U.S. airspace from drones", supporting JIATF-401 (October 9, 2026); a CRADA with U.S. Army DEVCOM GVSC on mobile HPM (October 13, 2026); an $11 million U.S. Marine Corps contract for the HAVOC vehicle-mounted autonomous HPM system (August 10, 2026); and "61-of-61 drones" defeated in a September 2025 live-fire demonstration.Source
• Your websiteThe Our Customers page lists contracting from "OTAs to IDIQ contracting vehicles, and as-a-service models", partners such as DARPA, the Office of Naval Research, UCLA and the University of Oklahoma, and "industry-leading commercial companies looking for efficiencies using novel power management techniques". Press releases cover integrations and teaming with General Dynamics Land Systems, Kodiak, Anduril, Northrop Grumman, L3Harris, Peraton and Digital Force Technologies; the Leonidas page says it integrates with C2 systems including FAAD C2.Source