ExtraHop growth playbook

Write one 150-character description that states the category claim in the market's words, e.g. "ExtraHop RevealX turns network traffic into real-time context your SOC analysts and AI agents can act on: NDR, NPM and forensics in one platform." Use it in the meta, Open Graph and Twitter tags, refresh the share image with the same line, and add Organization structured data that names RevealX and the Context layer. Then fix the next most-shared pages that carry generic lines: "What is NDR" ("What is NDR"), Financial Services and Events. Track the result in Search Console and by checking how AI assistants describe ExtraHop before and after.

Category creation is won in repetition: the same short definition everywhere buyers meet the brand. The homepage description is the most-shown sentence ExtraHop owns, and right now it belongs to nobody.

A: ExtraHop RevealX turns network traffic into real-time context your SOC analysts and AI agents can act on: NDR, NPM and forensics in one platform.
B: The context layer for the agentic SOC. ExtraHop decrypts and analyzes every network conversation so people and AI agents stop threats at machine speed.
C: Network detection and response for the AI era: ground truth from the network for analysts and AI agents. A Gartner Magic Quadrant Leader for NDR.

• Search engines rewrite descriptions

  Make the on-page hero and first paragraph say the same thing.

• The category wording is still settling

  Treat the line as version one and revisit it at each launch.

• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source
• Your websiteHomepage (checked October 21, 2026): the title is "Network visibility for the agentic enterprise", the hero says "Network CONTEXT for the AI Era" and "Is your agentic SOC running on blind confidence or ground truth?", but the meta description, Open Graph description and Twitter description are all a template placeholder: "Explore cutting-edge technology solutions for your business needs."Source
• Your websiteOther key pages: the "What is NDR" page has the description "What is NDR", calls NDR "an emerging category" and cites a "$1.98 billion" market "by 2027", while the MSP partner page says "$3.5 billion+"; the Financial Services page leads with "Helping the Financial Services Sector Thrive in a Dynamic World" and a stat that "More than 85% of attacks were encrypted in 2022"; the Events page description is "Corporate list of events at ExtraHop."Source
• PageSpeedChrome UX Report for extrahop.com (real Chrome users, 75th percentile): Largest Contentful Paint 1.1 s, Interaction to Next Paint 62 ms and CLS 0.01, all passing Core Web Vitals; LCP improved 13% over the year. Speed is not the problem; the words around the pages are.Source
• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source

Generate a description for every detection from its own fields: what it detects, the attack category, and the first mitigation, e.g. "How to detect new outbound RDP connections on your network: why attackers use RDP for command-and-control, risk factors and six mitigations." Add the matching MITRE ATT&CK technique ID, TechArticle structured data and a "See this detection in the self-guided demo" link. Do the 49 protocol pages next.

Analysts search for exactly these behaviours during investigations; better snippets turn an existing library into a steady source of practitioner traffic and demo starts.

• Templated text reads robotic

  Vary by category and review the top 50 by hand.

• Your websiteDetection Library pages, e.g. "New Outbound RDP Connection": rich content (risk factors, background, mitigation options, category, next detection in the category), but the meta description only repeats the title ("New Outbound RDP Connection (v2)"; "CVE-2024-4577 PHP Exploit Attempt").Source
• Your websiteSitemaps (checked October 21, 2026): 172 main pages, 929 blog posts, 522 pages in the Detection Library and 49 protocol pages; 51 customer stories, many anonymised ("fortune-500-retailer", "online-brokerage", "leading-manufacturer"); no pages comparing ExtraHop with named NDR vendors (the only "vs" URL, revealx-vs-blackcat, is about a ransomware group); blog posts already define "context" and "harness".Source
• Your websiteAgentic Operations, launched September 3, 2026: "a self-directed training and credentialing program" for NOC and SOC teams to "build machine-speed, defensible, and cost-effective AI workflows"; "Courses are available through a registered ExtraHop Customer Community account." The demo page offers a guided demo or a self-guided full-platform demo with anonymised data.Source

Choose one current, sourced market figure and use it everywhere. Rewrite the top of "What is NDR" to define NDR as the network evidence and context layer for analysts and agents, link to the Alliance's three-layer model, and replace 2022-era stats on industry pages with the 2026 Global Threat Landscape findings.

Buyers, analysts and AI assistants all read these definitional pages; one consistent, current story compounds.

• Analyst citation rules

  Quote analyst figures only as their licensing allows.

• Your websiteOther key pages: the "What is NDR" page has the description "What is NDR", calls NDR "an emerging category" and cites a "$1.98 billion" market "by 2027", while the MSP partner page says "$3.5 billion+"; the Financial Services page leads with "Helping the Financial Services Sector Thrive in a Dynamic World" and a stat that "More than 85% of attacks were encrypted in 2022"; the Events page description is "Corporate list of events at ExtraHop."Source
• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source
• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source
• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source

For each event, agree with sales the 30 to 50 target accounts expected there, book meetings in advance through SDRs and partners, use a one-page brief per account, and run follow-up within 48 hours with a context-specific offer (a self-guided demo path or a network assessment). Log every contact to the account and opportunity in Salesforce and Eloqua, and report cost per engaged account per show.

Named-account events only pay when meetings are booked before and followed up after; measuring it per show gives the 2027 budget a cut-or-keep rule.

• Badge scans counted as engagement

  Count only target-account contacts in meetings.

• HiringSr. Corporate Events Manager (posted September 30, 2026): buyers are CISOs and CIOs in "a defined set of named accounts in financial services, public sector, healthcare and manufacturing, tech and energy"; success is "meetings with buying committees in target accounts and the pipeline those meetings create"; shows include RSAC, Fal.Con, Black Hat and member events "like FS-ISAC, H-ISAC"; the role reports "cost per engaged account" and keeps "events data clean in Salesforce and Eloqua".Source
• Your websiteEvents page (October 21, 2026): FS-ISAC 2026 Americas Fall Summit (October 26-29, Austin), CRA Network Security Virtual Summit, Fal.con Europe in Barcelona (November 2-4), state government summits in Illinois and Florida, Alamo ACE and a SANS detection and response survey webinar.Source
• HiringField expansion: an AVP Sales, NEMEA (posted September 24, 2026) who must "Build a qualified pipeline to cover four times the assigned target" and meet a "Proof of Value (PoV) plan"; Regional Sales Managers in Toronto and FinServ; sales engineers in Canada and Thailand; a Customer Success Engineer in Canberra; solutions architects; a Senior Data Scientist; and a Salesforce Developer III for Sales Cloud, Experience Cloud and CPQ.Source

Rewrite the page for a bank CISO in 2026: AI estate inventory, shadow AI, identity attacks, regulator-ready evidence for agent decisions, and operational resilience. Put four FinServ stories with their outcomes on the page, add an FS-ISAC member offer, and route the form to the FinServ sellers.

A vertical page that speaks the seller's language and shows peer proof shortens the first meeting.

• Customers prefer anonymity

  Keep anonymised stories but lead with outcomes.

• HiringRegional Sales Manager, Financial Services (posted September 14, 2026): sells the "Agentic Enterprise" and "Decision-Grade Intelligence"; should "Sell the platform's unique ability to provide visibility across the entire AI estate", position ExtraHop as the "source of truth" for analysts and AI agents, and find "AI-powered attacks, identity-based attacks, and shadow AI usage"; net new logos come through "channel and alliance partnerships".Source
• Your websiteOther key pages: the "What is NDR" page has the description "What is NDR", calls NDR "an emerging category" and cites a "$1.98 billion" market "by 2027", while the MSP partner page says "$3.5 billion+"; the Financial Services page leads with "Helping the Financial Services Sector Thrive in a Dynamic World" and a stat that "More than 85% of attacks were encrypted in 2022"; the Events page description is "Corporate list of events at ExtraHop."Source
• Your websiteSitemaps (checked October 21, 2026): 172 main pages, 929 blog posts, 522 pages in the Detection Library and 49 protocol pages; 51 customer stories, many anonymised ("fortune-500-retailer", "online-brokerage", "leading-manufacturer"); no pages comparing ExtraHop with named NDR vendors (the only "vs" URL, revealx-vs-blackcat, is about a ransomware group); blog posts already define "context" and "harness".Source
• HiringSr. Corporate Events Manager (posted September 30, 2026): buyers are CISOs and CIOs in "a defined set of named accounts in financial services, public sector, healthcare and manufacturing, tech and energy"; success is "meetings with buying committees in target accounts and the pipeline those meetings create"; shows include RSAC, Fal.Con, Black Hat and member events "like FS-ISAC, H-ISAC"; the role reports "cost per engaged account" and keeps "events data clean in Salesforce and Eloqua".Source

Publish an MSSP page that answers what an MSSP CEO asks: the commercial models on offer, multi-tenancy, what a typical managed NDR service earns per customer, onboarding and certification, MDF, and two partner stories (Binary Defense already appears on the page). Add a simple business-case calculator (customers, sensors, analyst hours saved) and a booking link to the EMEA team.

Partners decide on economics; a page that shows them qualifies interest before the first call.

• Publishing prices limits negotiation

  Show models and ranges, not price lists.

• HiringDirector of MSSP Sales, EMEA (posted October 19, 2026): will "architect, build, and scale ExtraHop's dedicated MSSP and MDR business across EMEA", design "consumption-based pricing, multi-tenant licensing, pay-as-you-grow, and subscription models", articulate how the platform "reduces MSSP analyst burnout, lowers mean time to resolution (MTTR), and increases partner margins", and build onboarding, training and co-marketing (MDF) programs for MSSPs; asks for "Zero-to-One" experience.Source
• Your websiteManaged Service Partners page: four partner types (MDR, Managed NDR, Packaged Service Providers, MSSP), "$3.5 billion+" NDR market and an Ulta quote; no named EMEA MSSPs, no commercial or multi-tenant model, no partner economics, just a "Become a partner" form.Source
• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source

Publish factual pages for each major rival: architecture (decryption, packet forensics, NPM in one platform), deployment, AI and agent readiness, analyst recognition and switching help, with a migration offer. Use the exchange story that replaced an incumbent NDR as proof.

Comparison searches are late-stage; owning these pages keeps the evaluation on ExtraHop's terms and teaches AI assistants the differences.

• Claims age fast

  Date each page and cite rivals' own pages.

• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source
• Your websiteSitemaps (checked October 21, 2026): 172 main pages, 929 blog posts, 522 pages in the Detection Library and 49 protocol pages; 51 customer stories, many anonymised ("fortune-500-retailer", "online-brokerage", "leading-manufacturer"); no pages comparing ExtraHop with named NDR vendors (the only "vs" URL, revealx-vs-blackcat, is about a ransomware group); blog posts already define "context" and "harness".Source
• Competitor researchRivals' own homepages: Corelight, "Evidence-Based NDR & Threat Hunting Platform" ("Uncover hidden threats with network evidence"); Vectra AI, "AI-Native Security & Observability Platform"; Darktrace, "The Essential AI Cybersecurity Platform" with "Behavioral security in the age of AI" and a new "Darktrace / SECURE AI"; NetWitness, "Unified Threat Detection & Response".See the research Source

Create one canonical page, "What is the context layer for the agentic SOC?", with a crisp definition, a diagram of Context, Harness and Model, what good context must contain (devices, identities, workloads, connections, behaviour), a readiness checklist and FAQ structured data. Point all blog posts, the Alliance page and sales decks to it.

Categories are named by whoever writes the definition that everyone quotes; a single page is easier for press, analysts and AI to cite than ten posts.

• Looks self-serving

  Keep the page vendor-neutral and put RevealX in one section.

• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source
• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source
• Your websiteSitemaps (checked October 21, 2026): 172 main pages, 929 blog posts, 522 pages in the Detection Library and 49 protocol pages; 51 customer stories, many anonymised ("fortune-500-retailer", "online-brokerage", "leading-manufacturer"); no pages comparing ExtraHop with named NDR vendors (the only "vs" URL, revealx-vs-blackcat, is about a ransomware group); blog posts already define "context" and "harness".Source
• Competitor researchRivals' own homepages: Corelight, "Evidence-Based NDR & Threat Hunting Platform" ("Uncover hidden threats with network evidence"); Vectra AI, "AI-Native Security & Observability Platform"; Darktrace, "The Essential AI Cybersecurity Platform" with "Behavioral security in the age of AI" and a new "Darktrace / SECURE AI"; NetWitness, "Unified Threat Detection & Response".See the research Source

For each member, publish a two-page brief showing how ExtraHop context feeds their harness or model, a short demo video and one joint webinar per quarter. Add a members' page section with links, and track leads by member.

Partners' audiences are ExtraHop's buyers; joint content multiplies reach while reinforcing that context is the foundation.

• Members compete with each other

  Keep briefs about integration, not ranking.

• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source
• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source
• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source

Publish module one publicly (on Skilljar or the site) with a free credential, gated by a short form. Add a "next step" to the self-guided demo and route completions with company size to SDRs.

Training is a trusted, non-salesy first touch, and credentials get shared on LinkedIn.

• Customers lose an exclusive

  Keep advanced modules for customers.

• Your websiteAgentic Operations, launched September 3, 2026: "a self-directed training and credentialing program" for NOC and SOC teams to "build machine-speed, defensible, and cost-effective AI workflows"; "Courses are available through a registered ExtraHop Customer Community account." The demo page offers a guided demo or a self-guided full-platform demo with anonymised data.Source
• HiringEnablement and education: a Sales Enablement Programs Manager (posted October 8, 2026) to build eLearning, paths and "accreditation" for SDR, BDR, sales and sales engineering, measured with assessment scorecards; and a Learning Experience Designer (posted September 8, 2026) on the Digital Support and Education team for "tutorial and explainer videos" and "self-paced learning materials tailored to external audiences and customers" in Skilljar.Source
• Company dataExtraHop's YouTube channel has about 2,440 subscribers, 197 videos and 3.6 million views; the company has been in business since 2007 and is based in Seattle.Source

Create three partner tracks (seller, sales engineer, MSSP analyst) on the same platform, with badges, a partner leaderboard and deal registration benefits for accredited partners.

Accredited partners sell more and need less help from ExtraHop sales engineers.

• Low completion

  Tie benefits to accreditation.

• HiringEnablement and education: a Sales Enablement Programs Manager (posted October 8, 2026) to build eLearning, paths and "accreditation" for SDR, BDR, sales and sales engineering, measured with assessment scorecards; and a Learning Experience Designer (posted September 8, 2026) on the Digital Support and Education team for "tutorial and explainer videos" and "self-paced learning materials tailored to external audiences and customers" in Skilljar.Source
• HiringDirector of MSSP Sales, EMEA (posted October 19, 2026): will "architect, build, and scale ExtraHop's dedicated MSSP and MDR business across EMEA", design "consumption-based pricing, multi-tenant licensing, pay-as-you-grow, and subscription models", articulate how the platform "reduces MSSP analyst burnout, lowers mean time to resolution (MTTR), and increases partner margins", and build onboarding, training and co-marketing (MDF) programs for MSSPs; asks for "Zero-to-One" experience.Source
• HiringRegional Sales Manager, Financial Services (posted September 14, 2026): sells the "Agentic Enterprise" and "Decision-Grade Intelligence"; should "Sell the platform's unique ability to provide visibility across the entire AI estate", position ExtraHop as the "source of truth" for analysts and AI agents, and find "AI-powered attacks, identity-based attacks, and shadow AI usage"; net new logos come through "channel and alliance partnerships".Source

Publish a PoV page: length, sensor deployment, data handled, success criteria by use case (lateral movement, shadow AI, ransomware), and a final readout. Offer it from the demo page and FinServ page, and track PoV-to-close.

Clear terms lower the perceived risk of a trial and make PoVs easier to approve.

• More PoV requests than capacity

  Qualify by account fit first.

• HiringField expansion: an AVP Sales, NEMEA (posted September 24, 2026) who must "Build a qualified pipeline to cover four times the assigned target" and meet a "Proof of Value (PoV) plan"; Regional Sales Managers in Toronto and FinServ; sales engineers in Canada and Thailand; a Customer Success Engineer in Canberra; solutions architects; a Senior Data Scientist; and a Salesforce Developer III for Sales Cloud, Experience Cloud and CPQ.Source
• Your websiteAgentic Operations, launched September 3, 2026: "a self-directed training and credentialing program" for NOC and SOC teams to "build machine-speed, defensible, and cost-effective AI workflows"; "Courses are available through a registered ExtraHop Customer Community account." The demo page offers a guided demo or a self-guided full-platform demo with anonymised data.Source
• HiringRegional Sales Manager, Financial Services (posted September 14, 2026): sells the "Agentic Enterprise" and "Decision-Grade Intelligence"; should "Sell the platform's unique ability to provide visibility across the entire AI estate", position ExtraHop as the "source of truth" for analysts and AI agents, and find "AI-powered attacks, identity-based attacks, and shadow AI usage"; net new logos come through "channel and alliance partnerships".Source

Build an account score from Eloqua, demo usage, site visits by account and event meetings; alert sellers when an account crosses a threshold and list contacts engaged. Review weekly with SDRs.

Sellers spend time where interest is rising, and marketing can show influence by account.

• Score ignored

  Keep alerts few and specific.

• HiringSr. Corporate Events Manager (posted September 30, 2026): buyers are CISOs and CIOs in "a defined set of named accounts in financial services, public sector, healthcare and manufacturing, tech and energy"; success is "meetings with buying committees in target accounts and the pipeline those meetings create"; shows include RSAC, Fal.Con, Black Hat and member events "like FS-ISAC, H-ISAC"; the role reports "cost per engaged account" and keeps "events data clean in Salesforce and Eloqua".Source
• HiringField expansion: an AVP Sales, NEMEA (posted September 24, 2026) who must "Build a qualified pipeline to cover four times the assigned target" and meet a "Proof of Value (PoV) plan"; Regional Sales Managers in Toronto and FinServ; sales engineers in Canada and Thailand; a Customer Success Engineer in Canberra; solutions architects; a Senior Data Scientist; and a Salesforce Developer III for Sales Cloud, Experience Cloud and CPQ.Source
• Your websiteDetection Library pages, e.g. "New Outbound RDP Connection": rich content (risk factors, background, mitigation options, category, next detection in the category), but the meta description only repeats the title ("New Outbound RDP Connection (v2)"; "CVE-2024-4577 PHP Exploit Attempt").Source

Cut the report by region where the sample allows, publish short regional editions with local partners, and launch each at a regional event or webinar.

Local data gives partners and new regional sellers a reason to call.

• Small samples

  Publish only where numbers hold.

• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source
• HiringField expansion: an AVP Sales, NEMEA (posted September 24, 2026) who must "Build a qualified pipeline to cover four times the assigned target" and meet a "Proof of Value (PoV) plan"; Regional Sales Managers in Toronto and FinServ; sales engineers in Canada and Thailand; a Customer Success Engineer in Canberra; solutions architects; a Senior Data Scientist; and a Salesforce Developer III for Sales Cloud, Experience Cloud and CPQ.Source
• Your websiteEvents page (October 21, 2026): FS-ISAC 2026 Americas Fall Summit (October 26-29, Austin), CRA Network Security Virtual Summit, Fal.con Europe in Barcelona (November 2-4), state government summits in Illinois and Florida, Alamo ACE and a SANS detection and response survey webinar.Source

Ask the customers behind the five strongest anonymised stories for a named quote or an analyst-style reference, offering a joint webinar or speaking slot in return. Add headline numbers to every story.

Named peer proof is the strongest evidence in enterprise security buying.

• Security customers decline

  Offer peer-reference calls instead.

• Your websiteSitemaps (checked October 21, 2026): 172 main pages, 929 blog posts, 522 pages in the Detection Library and 49 protocol pages; 51 customer stories, many anonymised ("fortune-500-retailer", "online-brokerage", "leading-manufacturer"); no pages comparing ExtraHop with named NDR vendors (the only "vs" URL, revealx-vs-blackcat, is about a ransomware group); blog posts already define "context" and "harness".Source
• HiringSr. Corporate Events Manager (posted September 30, 2026): buyers are CISOs and CIOs in "a defined set of named accounts in financial services, public sector, healthcare and manufacturing, tech and energy"; success is "meetings with buying committees in target accounts and the pipeline those meetings create"; shows include RSAC, Fal.Con, Black Hat and member events "like FS-ISAC, H-ISAC"; the role reports "cost per engaged account" and keeps "events data clean in Salesforce and Eloqua".Source
• HiringRegional Sales Manager, Financial Services (posted September 14, 2026): sells the "Agentic Enterprise" and "Decision-Grade Intelligence"; should "Sell the platform's unique ability to provide visibility across the entire AI estate", position ExtraHop as the "source of truth" for analysts and AI agents, and find "AI-powered attacks, identity-based attacks, and shadow AI usage"; net new logos come through "channel and alliance partnerships".Source

With Alliance members, publish a versioned open schema for network context (devices, identities, connections, behaviours), a reference connector for RevealX, and a test kit. Invite other vendors to implement it.

Standards make categories; whoever writes the schema becomes the reference implementation.

• Rivals adopt it too

  That is the point: ExtraHop stays the reference.

• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source
• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source
• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source

Build a 15-question assessment across Context, Harness and Model with a benchmark report and a recommended next step (course, PoV or workshop). Use aggregate results as an annual industry benchmark.

A personal score is a strong reason to talk, and aggregated scores become original research.

• Feels like a sales quiz

  Give real benchmarks and advice.

• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source
• Your websiteAgentic Operations, launched September 3, 2026: "a self-directed training and credentialing program" for NOC and SOC teams to "build machine-speed, defensible, and cost-effective AI workflows"; "Courses are available through a registered ExtraHop Customer Community account." The demo page offers a guided demo or a self-guided full-platform demo with anonymised data.Source
• HiringSr. Director, Product Marketing (posted September 15, 2026, reporting to the VP of Marketing): "Security operations are being rebuilt around AI agents"; the Agentic SOC Alliance defines "three layers: Context, Harness and Model. ExtraHop owns Context, the evidence layer that everything downstream depends on." The role is "about helping define the category while the market is still forming its language for it" and owns "the positioning, the messaging architecture, the competitive narrative, and the go-to-market motion behind every launch", with 3 direct reports.Source

Package multi-tenant RevealX 360 with per-tenant consumption pricing and an API for the MSSP's agents, with two launch partners in EMEA.

It opens a recurring channel that scales with partners' customer counts.

• Channel conflict

  Clear account registration rules.

• HiringDirector of MSSP Sales, EMEA (posted October 19, 2026): will "architect, build, and scale ExtraHop's dedicated MSSP and MDR business across EMEA", design "consumption-based pricing, multi-tenant licensing, pay-as-you-grow, and subscription models", articulate how the platform "reduces MSSP analyst burnout, lowers mean time to resolution (MTTR), and increases partner margins", and build onboarding, training and co-marketing (MDF) programs for MSSPs; asks for "Zero-to-One" experience.Source
• Your websiteManaged Service Partners page: four partner types (MDR, Managed NDR, Packaged Service Providers, MSSP), "$3.5 billion+" NDR market and an Ulta quote; no named EMEA MSSPs, no commercial or multi-tenant model, no partner economics, just a "Become a partner" form.Source
• Your websiteAgentic SOC Alliance page: "an industry coalition defining the open operating model for autonomous security operations", founded in 2026, with three layers: Context ("The foundation. Everything downstream depends on it ... a continuously updated operational knowledge graph of every device, identity, workload, connection, and behavior"), Harness and Model; outcomes include "No model lock-in"; an "Apply to Join" form for technology companies.Source

Each week, turn one detection into a 60-second video: what it looks like on the wire, why it matters, how to mitigate. Embed it on the detection page and post on LinkedIn and YouTube Shorts.

Short, practical clips build a practitioner audience and give the library pages richer results.

• Time pulled from training

  Batch-record monthly.

• Your websiteDetection Library pages, e.g. "New Outbound RDP Connection": rich content (risk factors, background, mitigation options, category, next detection in the category), but the meta description only repeats the title ("New Outbound RDP Connection (v2)"; "CVE-2024-4577 PHP Exploit Attempt").Source
• Company dataExtraHop's YouTube channel has about 2,440 subscribers, 197 videos and 3.6 million views; the company has been in business since 2007 and is based in Seattle.Source
• HiringEnablement and education: a Sales Enablement Programs Manager (posted October 8, 2026) to build eLearning, paths and "accreditation" for SDR, BDR, sales and sales engineering, measured with assessment scorecards; and a Learning Experience Designer (posted September 8, 2026) on the Digital Support and Education team for "tutorial and explainer videos" and "self-paced learning materials tailored to external audiences and customers" in Skilljar.Source

Offer a two-week shadow AI discovery: sensor on one segment, a report of AI services and models in use, and governance recommendations. Price it low or free for qualified accounts and convert to a PoV.

It addresses a board-level worry with evidence, and the findings sell the full platform.

• Free work with no follow-on

  Agree PoV criteria at the start.

• HiringRegional Sales Manager, Financial Services (posted September 14, 2026): sells the "Agentic Enterprise" and "Decision-Grade Intelligence"; should "Sell the platform's unique ability to provide visibility across the entire AI estate", position ExtraHop as the "source of truth" for analysts and AI agents, and find "AI-powered attacks, identity-based attacks, and shadow AI usage"; net new logos come through "channel and alliance partnerships".Source
• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source
• HiringField expansion: an AVP Sales, NEMEA (posted September 24, 2026) who must "Build a qualified pipeline to cover four times the assigned target" and meet a "Proof of Value (PoV) plan"; Regional Sales Managers in Toronto and FinServ; sales engineers in Canada and Thailand; a Customer Success Engineer in Canberra; solutions architects; a Senior Data Scientist; and a Salesforce Developer III for Sales Cloud, Experience Cloud and CPQ.Source

Generate a quarterly report per customer: detections handled, investigation time saved (using the 63% study as a reference), devices discovered, AI services found. Customer success reviews it with the customer and spots expansion.

Visible value lowers churn and gives champions material for budget meetings.

• Numbers look inflated

  Show method and ranges.

• HiringField expansion: an AVP Sales, NEMEA (posted September 24, 2026) who must "Build a qualified pipeline to cover four times the assigned target" and meet a "Proof of Value (PoV) plan"; Regional Sales Managers in Toronto and FinServ; sales engineers in Canada and Thailand; a Customer Success Engineer in Canberra; solutions architects; a Senior Data Scientist; and a Salesforce Developer III for Sales Cloud, Experience Cloud and CPQ.Source
• Press releasesRecent ExtraHop releases: the Agentic SOC Alliance launch (July 22, 2026); the first NDR platform to run at 400 Gbps (August 25, 2026); a Leader in the Gartner Magic Quadrant for NDR for the second consecutive year (May 21, 2026); a study finding ExtraHop "Accelerated Cyber Threat Investigations by 63%" (April 21, 2026); FedRAMP authorization (October 2025); a Saudi Arabia presence with AstroLabs (February 2026); and an expanded partnership with Ignition in North America (May 2026).Source
• Your websiteAgentic Operations, launched September 3, 2026: "a self-directed training and credentialing program" for NOC and SOC teams to "build machine-speed, defensible, and cost-effective AI workflows"; "Courses are available through a registered ExtraHop Customer Community account." The demo page offers a guided demo or a self-guided full-platform demo with anonymised data.Source