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ProgrammableMarketing/chomps.com (opens in a new tab)
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  • Plan
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  • Research

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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Chomps
Chomps logo

growth playbook · Oct 21, 2026

chomps.com (opens in a new tab)

Chomps growth playbook

Diagnosis

Chomps is a fast-growing, B Corp, retail-led snack brand with a well-built store: real visitors pass Core Web Vitals, product data is rich, and reviews are strong. The direct store leaks value in small, fixable places: a one-time 10-pack misses free shipping by $4.40 and costs $30.60 delivered, the trial pack pays a 29% shipping surcharge, the rewards page shows a placeholder, the Canada page is empty and the sitemap still carries finished campaigns.

Fix those first, then build retailer search pages, a lunchbox subscription, a GLP-1 protein hub from Chomps' own study, one creator program and better subscription retention, and bring store shoppers online with on-pack codes.

Growth Score

8/10

Biggest Opportunity

Turning the 65,000-store retail footprint and Chomps' own protein research into direct, repeat customers through subscriptions, lunchboxes, offices and teams.

Biggest Risk

Grass-fed meat sticks are crowded (Archer, EPIC, New Primal, Jack Link's, Paleovalley), so the direct store has to win on convenience and value or buyers default to retail and Amazon.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    A one-time 10-pack costs $30.60 delivered: offer "add 6 Chomplings and ship free" right on the product page

    Count last month's one-time orders between $25 and $30 and what share paid the $5 fee.

    High impact First result in 2 weeks
  2. 2

    Make the $16.99 trial pack ship free on a first order

    Check how many trial-pack orders a month pay shipping.

    Medium impact First result in 1 month
  3. 3

    Replace the "Streak explaination required" placeholder on the rewards page

    Fix the placeholder text today.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 9Fill-ins · 7Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Every full-size flavor is $25.60 for a 10-pack, and the line under the Add to cart button says "Free Shipping on Orders $30+". Orders under $30 pay a $5 flat fee, so a shopper who buys one 10-pack once pays $30.60, more than the free-shipping line they missed by $4.40. A 6-pack of Chomplings costs $8.99, so it adds six sticks for $3.99 more than the shipping fee would have cost.

    High impactLow effort First result in 2 weeks Director of E commerce

    First action

    Count last month's one-time orders between $25 and $30 and what share paid the $5 fee.

    How to measure it

    One-time AOV

    Now
    –
    Target
    +12%
    By
    60 days

    Steps

    1. 1

      Size the gap

      One-time orders under $30 and how many paid shipping.

      E-commerce Analyst 1 day

    2. 2

      Write the offer

      One line: add 6 Chomplings and ship free, with the net cost.

      Director of E-commerce 1 day

    3. 3

      Build the button

      Product page and cart, shown only under $30.

      Shopify Developer 3 days

    4. 4

      Add the 12-pack test

      A 12-count one-time option near $30.

      E-commerce Operations Manager 1 week

    5. 5

      Run the test

      Split one-time traffic between current page, add-on and 12-pack.

      Director of E-commerce 3 weeks

    6. 6

      Roll out

      Keep the winner on all 14 full-size flavors.

      Shopify Developer 2 days

    First result
    2 weeks
    Cost
    Developer time
    Owner
    Director of E commerce

    Smallest test

    Show the add-on line on Original Beef only for one week.

    Why it works

    On the product page, when "One-time purchase" and the 10 Pack are selected, replace the static free-shipping line with one tap: "Add 6 Chomplings ($8.99) and shipping is free" ($34.59 total), plus "or subscribe and ship free". Show the same choice in the cart. Test a second version that offers a 12-pack at about $30.72 as the one-time default.

    Shoppers dislike paying for shipping more than they dislike paying for product. Turning a $5 fee into $8.99 of extra snacks raises order value and makes the first order feel fair, and many minis buyers come back for minis.

    Ready to use

    ChecklistFree-shipping gap fix

    [ ] Pull one-time orders $25-$30 and shipping paid
    [ ] Add "Add 6 Chomplings ($8.99) and ship free" under Add to cart
    [ ] Show "or subscribe and ship free" beside it
    [ ] Same line in the cart drawer
    [ ] Test a one-time 12-pack near $30
    [ ] Measure AOV, conversion and subscription share

    Risks and how to handle them

    • Fewer subscriptions if one-time gets cheaper to ship

      Keep "subscribe and ship free" as the first option shown.

    • Mini stock levels

      Rotate the add-on flavor to whatever is in stock.

    Evidence

    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
    • Your websiteShipping help article: "Orders under $30 will be charged a $5 flat rate shipping fee"; shipping is free over $30 and on every subscription order. The shipping page adds that Chomps ships within the US only "due to USDA regulations" and points Canadian shoppers to Amazon.ca.Source
    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
  • 02

    The 6-stick trial pack is the natural first purchase for someone who just saw Chomps in a store, but at $16.99 it is well under the $30 line, so it costs $21.99 delivered: about $3.67 a stick against $2.56 in a 10-pack.

    Medium impactLow effort First result in 1 month Director of E commerce

    First action

    Check how many trial-pack orders a month pay shipping.

    How to measure it

    Trial buyers who subscribe within 60 days

    Now
    –
    Target
    20%
    By
    90 days

    Steps

    1. 1

      Measure

      Trial-pack orders and shipping paid.

      E-commerce Analyst 1 day

    2. 2

      Set the rule

      Free shipping on a first order with a trial pack.

      E-commerce Operations Manager 1 day

    3. 3

      Update copy

      Trial pack pages and cart.

      Director of E-commerce 1 day

    4. 4

      Build the follow-up

      Klaviyo flow: rate your flavors, then subscribe.

      CRM & Retention Manager 1 week

    5. 5

      Track

      Trial to second order and to subscription.

      CRM & Retention Manager weekly

    6. 6

      Decide

      Keep, or switch to the bundle version.

      Director of E-commerce 6 weeks

    First result
    1 month
    Cost
    Shipping cost on trial orders
    Owner
    Director of E commerce

    Smallest test

    Turn it on for two weeks and compare second-order rate.

    Why it works

    Give first-time buyers free shipping on any trial pack, or bundle a trial pack with a 6-pack of Chomplings at a round price above $25 that ships free. Follow up in Klaviyo with a subscription offer on the flavor they rated best.

    A trial is about lowering risk. A $5 fee on a $17 order is a 29% surcharge at the exact moment someone is deciding whether to try the brand.

    Risks and how to handle them

    • Shipping cost on small orders

      Limit to first orders and one per household.

    Evidence

    • Your websiteShipping help article: "Orders under $30 will be charged a $5 flat rate shipping fee"; shipping is free over $30 and on every subscription order. The shipping page adds that Chomps ships within the US only "due to USDA regulations" and points Canadian shoppers to Amazon.ca.Source
    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source
  • 03

    The Chompian Rewards page shows the placeholder text "Streak explaination required" where the three-purchase streak should be explained. The streak is one of the program's best repeat-purchase levers, and the page does not say what it is.

    Medium impactLow effort First result in 1 week CRM & Retention Manager

    First action

    Fix the placeholder text today.

    How to measure it

    Three-order streak completions

    Now
    –
    Target
    +20%
    By
    90 days

    Steps

    1. 1

      Write the rule

      One plain sentence.

      CRM & Retention Manager 1 hour

    2. 2

      Fix the page

      Level table and FAQ.

      Shopify Developer 1 hour

    3. 3

      Audit the page

      Other placeholders or blanks.

      CRM & Retention Manager 1 hour

    4. 4

      Add to emails

      After orders one and two.

      CRM & Retention Manager 2 days

    5. 5

      Add to account page

      Streak progress.

      Shopify Developer 1 week

    6. 6

      Track

      Streak completions.

      CRM & Retention Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    CRM & Retention Manager

    Smallest test

    Publish the corrected text and send it in the next order-one email.

    Why it works

    Write the streak rule in one line (for example, 75 bonus points for three purchases over $50), add it to the level table and the FAQ, and check the rest of the page for empty fields. Mention the streak in the post-purchase email after order one and order two.

    People act on rewards they understand. A clear "one more order to go" message turns a hidden rule into a reason to reorder.

    Risks and how to handle them

    • Bonus cost

      Points are already budgeted in the program.

    Evidence

    • Your websiteChompian Rewards page: 1 point per $1 and 125 points after the first order; two levels, Chompling ($0-$250) and Chompian ($250+, 2X points, early access to sales, a 20% off coupon); $5 off on birthdays and 75 extra points for three purchases over $50. Under "3 Purchase Streak" the live page shows the placeholder text "Streak explaination required".Source
  • 04

    Chomps can only ship inside the US because of USDA rules and sends Canadian shoppers to Amazon.ca, but /pages/canada is in the sitemap with an empty body. Canadian visitors who find it, or arrive from social, get a blank page.

    Medium impactLow effort First result in 2 weeks Director of E commerce

    First action

    List the Canadian sellers and flavors to link.

    How to measure it

    Outbound clicks to Canadian sellers

    Now
    –
    Target
    500 a month
    By
    90 days

    Steps

    1. 1

      Gather links

      Amazon.ca and other sellers.

      Partnerships Manager 1 day

    2. 2

      Write the page

      Why, where, what flavors.

      Director of E-commerce 1 day

    3. 3

      Add the sign-up

      Klaviyo list for Canada.

      CRM & Retention Manager 1 hour

    4. 4

      Geo prompt

      Show to Canadian visitors.

      Shopify Developer 2 days

    5. 5

      Track clicks

      Tagged outbound links.

      E-commerce Analyst 1 day

    6. 6

      Review

      List size and clicks.

      Director of E-commerce monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Director of E commerce

    Smallest test

    Publish a text-only version this week.

    Why it works

    Fill the page with the honest answer: why the site cannot ship to Canada, links to Amazon.ca and other Canadian sellers, the flavors available there, and a sign-up for news when that changes. Show it automatically to visitors with a Canadian location.

    It turns a dead end into sales through the Canadian channels Chomps already uses, and the sign-up list sizes the Canadian demand.

    Risks and how to handle them

    • Listings change

      Check links each quarter.

    Evidence

    • Your websiteSitemap (670 URLs, checked October 20, 2026): 528 blog URLs and 81 pages. The pages include many finished campaigns (Black Friday and Cyber Week landers, February flash sale pages, a 2024 customer holiday gift page, a birthday sale), sweepstakes rules for past contests, a popup test page and an "oops" page. /pages/canada is listed but its body is empty. Collections built for email feeds, upsells and influencers are listed too.Source
    • Your websiteShipping help article: "Orders under $30 will be charged a $5 flat rate shipping fee"; shipping is free over $30 and on every subscription order. The shipping page adds that Chomps ships within the US only "due to USDA regulations" and points Canadian shoppers to Amazon.ca.Source
  • 05

    Of the 81 pages in the sitemap, many are finished campaigns: Black Friday and Cyber Week landers, February flash sales, a 2024 holiday gift page, a birthday sale, past sweepstakes rules, a popup test and an "oops" page. Shoppers who land on them from search or old links find offers that ended.

    Medium impactLow effort First result in 2 weeks SEO & Content Manager

    First action

    Export the 81 pages with last-modified dates.

    How to measure it

    Expired pages left in the sitemap

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      List pages

      All 81 with dates and traffic.

      SEO & Content Manager 1 day

    2. 2

      Decide

      Keep, redirect or noindex.

      SEO & Content Manager 1 day

    3. 3

      Build an evergreen page

      Deals and subscriptions.

      Director of E-commerce 2 days

    4. 4

      Apply redirects

      Shopify URL redirects.

      Shopify Developer 1 day

    5. 5

      Noindex the rest

      Tests and rules pages.

      Shopify Developer 1 day

    6. 6

      Set a rule

      Every campaign page gets an end date.

      SEO & Content Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    SEO & Content Manager

    Smallest test

    Redirect the three oldest sale pages first.

    Why it works

    Sort every page into keep, redirect or noindex. Redirect sale landers to one evergreen "deals and subscriptions" page, noindex test and rules pages, and add a monthly check so new campaign pages get an end date.

    Search engines and AI assistants then see the pages Chomps wants to rank, and shoppers stop meeting expired offers.

    Risks and how to handle them

    • Sweepstakes rules must stay reachable

      Keep them live but out of the sitemap.

    Evidence

    • Your websiteSitemap (670 URLs, checked October 20, 2026): 528 blog URLs and 81 pages. The pages include many finished campaigns (Black Friday and Cyber Week landers, February flash sale pages, a 2024 customer holiday gift page, a birthday sale), sweepstakes rules for past contests, a popup test page and an "oops" page. /pages/canada is listed but its body is empty. Collections built for email feeds, upsells and influencers are listed too.Source
  • 06

    The Mild Variety Pack and one trial pack show "Restock Soon!". Variety packs are a common first purchase, and a sold-out label with no next step loses the visitor.

    Medium impactLow effort First result in 1 month Customer Experience Lead

    First action

    Turn on back-in-stock sign-ups for the Mild Variety Pack.

    How to measure it

    Back-in-stock alert conversion

    Now
    –
    Target
    15%
    By
    60 days

    Steps

    1. 1

      Enable sign-up

      Email and SMS.

      CRM & Retention Manager 1 day

    2. 2

      Add alternatives

      Closest in-stock flavors.

      Director of E-commerce 1 day

    3. 3

      Write the alert

      With subscription option.

      CRM & Retention Manager 1 day

    4. 4

      Share demand

      Sign-up counts to operations.

      E-commerce Operations Manager weekly

    5. 5

      Send alerts

      When stock returns.

      CRM & Retention Manager as needed

    6. 6

      Measure

      Conversion of alerts.

      CRM & Retention Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Customer Experience Lead

    Smallest test

    Turn it on for one item and count sign-ups.

    Why it works

    Add a back-in-stock sign-up by email or text (Klaviyo and Postscript are already on the site) and a "try this while you wait" suggestion with the closest in-stock flavors. When stock returns, send the alert with the subscription offer.

    Sold-out pages still carry intent. A sign-up keeps it, and the alternative keeps the sale today.

    Risks and how to handle them

    • Long restock times

      Give a date range if known.

    Evidence

    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source

This quarter 10

The core plays for the next three months.

  • 07

    Chomps is in 65,000+ stores and names Walmart, Target, Whole Foods, Trader Joe's, Costco and Kroger, but the only where-to-buy page is one store locator. Shoppers search by retailer, and each store carries different flavors and pack sizes.

    High impactMedium effort First result in 1 quarter SEO & Content Manager

    First action

    Ask the retail team for each chain's current assortment.

    How to measure it

    Retailer page visits

    Now
    –
    Target
    20,000 a month
    By
    2 quarters

    Steps

    1. 1

      Get assortments

      Per chain.

      Retail Marketing Manager 2 weeks

    2. 2

      Write pages

      Six chains first.

      SEO & Content Manager 2 weeks

    3. 3

      Filter the locator

      By chain.

      Shopify Developer 2 weeks

    4. 4

      Add the request form

      On each page.

      Shopify Developer 1 day

    5. 5

      Link from retail ads

      Retail media and social.

      Retail Marketing Manager ongoing

    6. 6

      Update

      When assortments change.

      Retail Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Writing and developer time
    Owner
    SEO & Content Manager

    Smallest test

    Publish the Costco page first.

    Why it works

    Publish one page per major retailer: which flavors and sizes it stocks, the aisle, the locator filtered to that chain, and a "can't find it? get it delivered" link to the site or Instacart. Add the request-a-store form to each.

    Retailer searches are high intent, and better answers help retail sell-through, which is most of the business.

    Risks and how to handle them

    • Assortment changes

      Date each page and review quarterly.

    Evidence

    • Your websiteHomepage: "Find us in 65,000+ stores nationwide", naming DoorDash, Instacart, Thrive Market, Kroger, Whole Foods Market, Walmart, Target and Amazon Fresh; "10 - 12 G PROTEIN, 0 G SUGAR"; a site-wide banner for 15% off subscriptions; a giveaway banner; and the blog, The Daily Chomp.Source
    • Your websiteFAQs: Chomps and Chomplings are "shelf-stable, so no ice pack or refrigeration needed" and "free of the top 9 allergens, which makes them a solid option for classrooms with allergy policies"; retailers include Walmart, Target, Whole Foods, Trader Joe's, Costco, Kroger and Thrive Market, and there is an Amazon store.Source
    • Your websiteWhere to Buy page: a store locator for "65,000+ stores nationwide" and a "NEW STORE FORM" so shoppers can request a store. The wholesale page is "now accepting applications for wholesale accounts". The contact page lists separate inboxes for creators, wholesale and partnerships, and the site runs a ShopMy creator storefront script.Source
  • 08

    Chomps already sells a 14-count Chomplings school pack, and its FAQ says the sticks are shelf-stable and free of the top 9 allergens, "a solid option for classrooms with allergy policies". Parents buy the same snack every school week.

    High impactMedium effort First result in 1 quarter CRM & Retention Manager

    First action

    Count how many current subscribers buy only Chomplings.

    How to measure it

    Lunchbox subscriptions

    Now
    –
    Target
    3,000
    By
    next school year

    Steps

    1. 1

      Define the plan

      Cadence, pause dates, flavors.

      Director of E-commerce 2 weeks

    2. 2

      Build the page

      For parents.

      Shopify Developer 2 weeks

    3. 3

      Add allergy proof

      Top-9 and certifications.

      VP of Brand Marketing 1 week

    4. 4

      Seed with buyers

      Email current minis buyers.

      CRM & Retention Manager 1 week

    5. 5

      Parent creators

      Ten family creators.

      Influencer & Creator Manager 1 month

    6. 6

      Measure

      Retention by month.

      CRM & Retention Manager monthly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    CRM & Retention Manager

    Smallest test

    Offer the plan to current minis subscribers first.

    Why it works

    Create a school-year subscription: Chomplings every 2 or 4 weeks from August to June, with a pause for holidays, a flavor mix chosen by the child, and printable lunchbox notes. Promote it in parent communities and to existing minis buyers.

    A predictable weekly use case is the best base for a subscription, and allergy-friendly is a real reason to choose Chomps over other lunchbox snacks.

    Risks and how to handle them

    • Summer churn

      Build the summer pause into the plan.

    Evidence

    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
    • Your websiteFAQs: Chomps and Chomplings are "shelf-stable, so no ice pack or refrigeration needed" and "free of the top 9 allergens, which makes them a solid option for classrooms with allergy policies"; retailers include Walmart, Target, Whole Foods, Trader Joe's, Costco, Kroger and Thrive Market, and there is an Amazon store.Source
    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
  • 09

    Chomps' March 2025 research found protein matters in 36% of snacking occasions but is only 19% of sales, and that GLP-1 users are moving spending to protein snacks. The blog has 528 URLs, mostly recipes and general snack lists, but no hub built on this finding.

    High impactMedium effort First result in 1 quarter SEO & Content Manager

    First action

    List the ten protein and GLP-1 questions shoppers search most.

    How to measure it

    Hub sessions

    Now
    –
    Target
    50,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick questions

      Ten searches.

      SEO & Content Manager 1 week

    2. 2

      Review

      Registered dietitian check.

      VP of Brand Marketing 2 weeks

    3. 3

      Write pages

      Five first.

      SEO & Content Manager 1 month

    4. 4

      Add study data

      Charts from the release.

      Consumer Insights Manager 1 week

    5. 5

      Link

      From product pages.

      Shopify Developer 1 day

    6. 6

      Measure

      Traffic and add-to-cart.

      SEO & Content Manager monthly

    First result
    1 quarter
    Cost
    Writer and dietitian fees
    Owner
    SEO & Content Manager

    Smallest test

    Publish one GLP-1 protein snack guide.

    Why it works

    Build a hub: "protein snacks for GLP-1 users", "how much protein in a snack", "high-protein snacks with no sugar", each with Chomps' numbers (10-12 g protein, 0 g sugar), the study and a dietitian review. Link it from product pages.

    The audience is growing fast and searching for exactly what Chomps makes, and original research is what AI assistants cite.

    Risks and how to handle them

    • Health claims

      Keep to nutrition facts and have every page reviewed.

    Evidence

    • Your websiteChomps research release (March 3, 2025): protein matters in 36% of US snacking occasions but protein snacks are only 19% of retail sales; protein snacks reached $24 billion and grow three times faster than snacking overall; Gen Z and Millennials are about 34% of protein snack consumers; GLP-1 users are shifting spending toward protein snacks. Survey of 2,550 consumers with SPINS data.Source
    • Your websiteHomepage: "Find us in 65,000+ stores nationwide", naming DoorDash, Instacart, Thrive Market, Kroger, Whole Foods Market, Walmart, Target and Amazon Fresh; "10 - 12 G PROTEIN, 0 G SUGAR"; a site-wide banner for 15% off subscriptions; a giveaway banner; and the blog, The Daily Chomp.Source
    • Your websiteSitemap (670 URLs, checked October 20, 2026): 528 blog URLs and 81 pages. The pages include many finished campaigns (Black Friday and Cyber Week landers, February flash sale pages, a 2024 customer holiday gift page, a birthday sale), sweepstakes rules for past contests, a popup test page and an "oops" page. /pages/canada is listed but its body is empty. Collections built for email feeds, upsells and influencers are listed too.Source
  • 10

    Chomps runs a ShopMy creator script, a separate creators inbox, influencer landing pages in the sitemap and influencer kits. Those pieces work best as one program with clear tiers.

    High impactMedium effort First result in 1 quarter Influencer & Creator Manager

    First action

    Rank current creators by sales last quarter.

    How to measure it

    Creator-sourced orders

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Rank creators

      Sales and content quality.

      Influencer & Creator Manager 1 week

    2. 2

      Set tiers

      Gifting, commission, retainer.

      Influencer & Creator Manager 2 weeks

    3. 3

      Storefronts

      ShopMy for each tier.

      Influencer & Creator Manager 2 weeks

    4. 4

      Subscription codes

      Each code opens a subscription offer.

      CRM & Retention Manager 1 week

    5. 5

      Whitelist clips

      Top clips to paid social.

      Paid Social Manager monthly

    6. 6

      Report

      Revenue and retention by creator.

      Influencer & Creator Manager monthly

    First result
    1 quarter
    Cost
    Commission and retainers
    Owner
    Influencer & Creator Manager

    Smallest test

    Run five top creators' clips as ads this month.

    Why it works

    Set tiers by sales (gifting, commission, retainer), give every creator a ShopMy storefront and a code tied to a subscription offer, and move the top 10% of organic clips into paid social each month.

    Creators drive discovery for snack brands, and tying codes to subscriptions makes the sales they bring last longer.

    Risks and how to handle them

    • Codes leak to coupon sites

      Track redemptions by source.

    Evidence

    • Your websiteWhere to Buy page: a store locator for "65,000+ stores nationwide" and a "NEW STORE FORM" so shoppers can request a store. The wholesale page is "now accepting applications for wholesale accounts". The contact page lists separate inboxes for creators, wholesale and partnerships, and the site runs a ShopMy creator storefront script.Source
    • Your websiteSitemap (670 URLs, checked October 20, 2026): 528 blog URLs and 81 pages. The pages include many finished campaigns (Black Friday and Cyber Week landers, February flash sale pages, a 2024 customer holiday gift page, a birthday sale), sweepstakes rules for past contests, a popup test page and an "oops" page. /pages/canada is listed but its body is empty. Collections built for email feeds, upsells and influencers are listed too.Source
    • Your websiteHomepage: "Find us in 65,000+ stores nationwide", naming DoorDash, Instacart, Thrive Market, Kroger, Whole Foods Market, Walmart, Target and Amazon Fresh; "10 - 12 G PROTEIN, 0 G SUGAR"; a site-wide banner for 15% off subscriptions; a giveaway banner; and the blog, The Daily Chomp.Source
  • 11

    Subscriptions get free shipping and 10% off after the first order, with 15, 30, 45 or 90-day delivery. People cancel snack subscriptions when boxes pile up or they tire of a flavor.

    High impactMedium effort First result in 1 quarter CRM & Retention Manager

    First action

    Pull cancel reasons for the last 90 days.

    How to measure it

    6-month retention

    Now
    –
    Target
    +10 points
    By
    2 quarters

    Steps

    1. 1

      Read cancel reasons

      Last 90 days.

      CRM & Retention Manager 1 week

    2. 2

      Add the question

      Sticks per week at signup.

      Shopify Developer 1 week

    3. 3

      Pre-ship texts

      Swap or skip.

      CRM & Retention Manager 2 weeks

    4. 4

      Cancel flow

      Pause and skip first.

      Shopify Developer 2 weeks

    5. 5

      Flavor box

      Rotating mix test.

      Director of E-commerce 1 month

    6. 6

      Measure

      Retention by cohort.

      CRM & Retention Manager monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    CRM & Retention Manager

    Smallest test

    Send pre-ship swap texts to 1,000 subscribers.

    Why it works

    Ask "how many sticks a week?" at signup and suggest the cadence. Text a swap option before each shipment (Postscript), offer "skip" and "pause" before "cancel", and try a rotating flavor box.

    Most snack churn comes from too many boxes or flavor fatigue, which are both fixable without discounting.

    Risks and how to handle them

    • Fewer boxes per subscriber

      Retention gains outweigh the lower frequency.

    Evidence

    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source
  • 12

    Chompian Rewards has two levels: everyone starts as a Chompling and becomes a Chompian at $250, which is about ten 10-packs. Most customers never see a level-up.

    Medium impactMedium effort First result in 1 quarter CRM & Retention Manager

    First action

    Check how many members have spent $100-$250.

    How to measure it

    Members at the middle level

    Now
    –
    Target
    15% of members
    By
    2 quarters

    Steps

    1. 1

      Size groups

      Spend bands.

      CRM & Retention Manager 1 day

    2. 2

      Design the level

      Threshold and perk.

      CRM & Retention Manager 1 week

    3. 3

      Configure

      In the rewards app.

      Shopify Developer 1 week

    4. 4

      Announce

      Email and account page.

      CRM & Retention Manager 1 week

    5. 5

      Progress emails

      After each order.

      CRM & Retention Manager 2 weeks

    6. 6

      Measure

      Order frequency.

      CRM & Retention Manager monthly

    First result
    1 quarter
    Cost
    Reward cost
    Owner
    CRM & Retention Manager

    Smallest test

    Email members near $100 with the new perk.

    Why it works

    Add a level at about $100 with a small perk (a free mini 6-pack or 1.5X points), show progress in the account and in emails, and test the effect on the second and third orders.

    A close goal gets more action than a far one.

    Risks and how to handle them

    • Cost of perks

      Use free product, not discounts.

    Evidence

    • Your websiteChompian Rewards page: 1 point per $1 and 125 points after the first order; two levels, Chompling ($0-$250) and Chompian ($250+, 2X points, early access to sales, a 20% off coupon); $5 off on birthdays and 75 extra points for three purchases over $50. Under "3 Purchase Streak" the live page shows the placeholder text "Streak explaination required".Source
    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
  • 13

    Real visitors pass Core Web Vitals today, but Google's phone test still scores 65 with the main content at 4.6 s: the homepage pulls 4 MB over 283 requests, half of it from 51 third-party services, with Google Tag Manager alone 352 KB.

    Medium impactMedium effort First result in 1 quarter Shopify Developer

    First action

    Export the tag list and mark owners.

    How to measure it

    Lab Largest Contentful Paint

    Now
    –
    Target
    under 3 s
    By
    2 quarters

    Steps

    1. 1

      Inventory

      Every tag and app script.

      Shopify Developer 1 week

    2. 2

      Assign owners

      Keep or remove.

      Director of E-commerce 1 week

    3. 3

      Remove unused

      Old pixels and apps.

      Shopify Developer 1 week

    4. 4

      Defer the rest

      Chat, reviews, consent.

      Shopify Developer 2 weeks

    5. 5

      Budget

      Rule for new scripts.

      Director of E-commerce 1 day

    6. 6

      Retest

      PageSpeed monthly.

      Shopify Developer monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Shopify Developer

    Smallest test

    Remove one unused pixel and retest.

    Why it works

    Audit every tag and script in Tag Manager and the theme: remove the unused, load chat, reviews and consent after the first paint, and set a script budget for new apps. Recheck PageSpeed after each change.

    Keeping real-visitor scores passing protects paid traffic on slower phones, and fewer scripts also mean fewer things that break checkout.

    Risks and how to handle them

    • Breaking tracking

      Test each change in preview.

    Evidence

    • PageSpeed testGoogle PageSpeed for the chomps.com homepage (October 20, 2026). Real Chrome visitors pass Core Web Vitals: the main content appears in 1.7 s, taps respond in 142 ms and layout shift is 0.01, and load time is 15% faster than a year earlier. The mobile lab test scores 65 out of 100 with the main content at 4.6 s, 532 ms of blocking time, 4 MB downloaded over 283 requests, and about 2 MB from 51 third-party services (Google Tag Manager alone 352 KB).Source
    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source
  • 14

    Chomps publishes /agents.md, inviting AI shopping agents to browse and buy through Shopify's commerce protocol. But the public product feed lists 138 products, and 105 of them are staff apparel, team supplies, influencer kits and other items that are not on the storefront. Product structured data also lists each stick in internal collections and a sale that ended in September.

    Medium impactMedium effort First result in 1 month Shopify Developer

    First action

    List internal products and choose where they should live instead.

    How to measure it

    Buyable share of the product feed

    Now
    –
    Target
    100%
    By
    1 quarter

    Steps

    1. 1

      List items

      Internal and merch products.

      E-commerce Operations Manager 1 week

    2. 2

      Pick a home

      Draft, separate channel or B2B.

      E-commerce Operations Manager 1 week

    3. 3

      Unpublish

      From the online store channel.

      E-commerce Operations Manager 1 day

    4. 4

      Fix schema

      Drop internal collections from product data.

      Shopify Developer 1 week

    5. 5

      Test agents

      Ask assistants for Chomps products.

      Director of E-commerce 1 week

    6. 6

      Monitor

      Monthly feed check.

      Shopify Developer monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Shopify Developer

    Smallest test

    Unpublish ten merch items and check the feed.

    Why it works

    Unpublish internal-only items from the Online Store channel (use a separate channel or draft status for staff and influencer orders), remove internal and expired collections from product structured data, and test what an AI agent sees when asked for "Chomps beef sticks".

    Chomps is early to invite AI agents in; the payoff depends on agents seeing only what a shopper can buy.

    Risks and how to handle them

    • Internal ordering breaks

      Move internal orders to draft orders before unpublishing.

    Evidence

    • Your websitechomps.com publishes /agents.md, which invites AI shopping agents to browse and buy through Shopify's Universal Commerce Protocol and the Shop skill. The public product feed (/products.json) those tools can read lists 138 products, of which 105 are staff apparel, retail-team supplies, influencer kits and other items that are not sold on the storefront.Source
    • Your websiteProduct structured data on the Original Beef page is strong (GTINs, prices, a 4.9 rating from 2,762 reviews), but its "isPartOf" list names 18 collections, including internal team-order, promo, influencer and email-feed collections and a September 2026 birthday sale that has ended.Source
    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
  • 15

    A product page testimonial says "I keep a drawer full of chomps at my desk... and my coworkers keep stealing them." Chomps has a wholesale program and a partnerships inbox, but no offer for offices.

    High impactMedium effort First result in 1 quarter Partnerships Manager

    First action

    Interview five customers who buy 24-packs monthly.

    How to measure it

    Active office accounts

    Now
    –
    Target
    300
    By
    2 quarters

    Steps

    1. 1

      Find buyers

      Repeat 24-pack customers.

      CRM & Retention Manager 1 week

    2. 2

      Design the plan

      Cases, invoicing, mix.

      Partnerships Manager 2 weeks

    3. 3

      Build the page

      Office snacks.

      Shopify Developer 2 weeks

    4. 4

      Partner

      Workplace snack services.

      Partnerships Manager 1 quarter

    5. 5

      Outreach

      Office managers on LinkedIn.

      Partnerships Manager ongoing

    6. 6

      Measure

      Accounts and reorder rate.

      Partnerships Manager monthly

    First result
    1 quarter
    Cost
    Sales time
    Owner
    Partnerships Manager

    Smallest test

    Offer office invoicing to ten repeat bulk buyers.

    Why it works

    Launch an office plan: 24-packs or cases on a monthly cadence with invoicing, mixed flavors and a small display box. Sell it through office managers, workplace snack services and team gifting.

    Offices reorder on schedule and buy in volume, and every desk drawer is free sampling for new customers.

    Risks and how to handle them

    • Small orders

      Set a case minimum.

    Evidence

    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source
    • Your websiteWhere to Buy page: a store locator for "65,000+ stores nationwide" and a "NEW STORE FORM" so shoppers can request a store. The wholesale page is "now accepting applications for wholesale accounts". The contact page lists separate inboxes for creators, wholesale and partnerships, and the site runs a ShopMy creator storefront script.Source
    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
  • 16

    Chomps sells 14 full-size flavors plus minis, tagged mild or medium, with thousands of reviews per flavor. New shoppers face a long list.

    Medium impactMedium effort First result in 1 quarter Director of E commerce

    First action

    Group flavors by heat and protein.

    How to measure it

    Finder conversion rate

    Now
    –
    Target
    8%
    By
    1 quarter

    Steps

    1. 1

      Map flavors

      Heat, protein, size.

      Director of E-commerce 1 week

    2. 2

      Pick reviews

      One per flavor.

      Director of E-commerce 1 week

    3. 3

      Build

      Three questions.

      Shopify Developer 2 weeks

    4. 4

      Connect Klaviyo

      Save answers.

      CRM & Retention Manager 1 week

    5. 5

      Promote

      Homepage and ads.

      Director of E-commerce ongoing

    6. 6

      Measure

      Conversion and AOV.

      Director of E-commerce monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Director of E commerce

    Smallest test

    Run the finder as a Klaviyo email first.

    Why it works

    Build a three-question finder (protein, heat, size), recommend two flavors and a variety pack, and show the most helpful review for each. Save answers to Klaviyo to personalize later emails.

    A short guided choice turns a long list into a confident first order and gives the email program a profile.

    Risks and how to handle them

    • Too few users

      Place it on the Shop All page.

    Evidence

    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Most Chomps buyers meet the brand in one of 65,000+ stores, where the brand never learns who they are. The site offers rewards and subscriptions those shoppers never hear about.

    High impactHigh effort First result in 3 quarters Retail Marketing Manager

    First action

    Mock up a QR panel for the next pouch print run.

    How to measure it

    Subscribers from on-pack codes

    Now
    –
    Target
    10,000
    By
    1 year

    Steps

    1. 1

      Design

      QR panel and landing page.

      VP of Brand Marketing 1 month

    2. 2

      Retailer check

      Partner rules on pack codes.

      Retail Marketing Manager 1 month

    3. 3

      Print

      Next pouch run.

      E-commerce Operations Manager 1 quarter

    4. 4

      Build the flow

      Points and first subscription.

      Shopify Developer 1 month

    5. 5

      Track

      Scans by retailer and region.

      E-commerce Analyst monthly

    6. 6

      Optimize

      Offer tests.

      CRM & Retention Manager quarterly

    First result
    3 quarters
    Cost
    Packaging change cost
    Owner
    Retail Marketing Manager

    Smallest test

    Use QR stickers on one display program first.

    Why it works

    Print a QR code on pouches and shelf displays that gives 125 bonus points and free shipping on a first subscription, with a short "rate your flavor" step. Measure scans by retailer and region.

    It builds a first-party customer list from the biggest channel and gives retail shoppers a reason to also buy direct.

    Risks and how to handle them

    • Retail partners dislike direct offers

      Lead with rewards and rating, not price.

    Evidence

    • Your websiteHomepage: "Find us in 65,000+ stores nationwide", naming DoorDash, Instacart, Thrive Market, Kroger, Whole Foods Market, Walmart, Target and Amazon Fresh; "10 - 12 G PROTEIN, 0 G SUGAR"; a site-wide banner for 15% off subscriptions; a giveaway banner; and the blog, The Daily Chomp.Source
    • Your websiteChompian Rewards page: 1 point per $1 and 125 points after the first order; two levels, Chompling ($0-$250) and Chompian ($250+, 2X points, early access to sales, a 20% off coupon); $5 off on birthdays and 75 extra points for three purchases over $50. Under "3 Purchase Streak" the live page shows the placeholder text "Streak explaination required".Source
    • Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
  • 18

    Chomps' 2025 study (2,550 consumers with SPINS data) found a gap between protein demand (36% of occasions) and sales (19%). One release is a moment; a yearly report becomes the reference buyers and press return to.

    High impactMedium effort First result in 3 quarters Consumer Insights Manager

    First action

    Lock the 2026 survey questions.

    How to measure it

    Retail buyer downloads

    Now
    –
    Target
    1,000
    By
    1 year

    Steps

    1. 1

      Repeat questions

      Keep year-on-year comparisons.

      Consumer Insights Manager 1 month

    2. 2

      Field survey

      Same sample size.

      Consumer Insights Manager 1 month

    3. 3

      Analyze

      With retail data.

      Consumer Insights Manager 1 month

    4. 4

      Write

      Report and buyer summary.

      VP of Brand Marketing 1 month

    5. 5

      Launch

      Press and LinkedIn.

      VP of Brand Marketing 1 month

    6. 6

      Use in sales

      Retail buyer meetings.

      Retail Marketing Manager ongoing

    First result
    3 quarters
    Cost
    Research costs
    Owner
    Consumer Insights Manager

    Smallest test

    Publish one new chart from the 2025 data.

    Why it works

    Repeat the survey each year, add GLP-1 users and Gen Z as tracked groups, publish a summary for retail buyers with category recommendations, and launch with press and LinkedIn.

    A yearly benchmark strengthens retail pitches and earns links and AI citations every year.

    Risks and how to handle them

    • Data cost

      Budget for one survey a year.

    Evidence

    • Your websiteChomps research release (March 3, 2025): protein matters in 36% of US snacking occasions but protein snacks are only 19% of retail sales; protein snacks reached $24 billion and grow three times faster than snacking overall; Gen Z and Millennials are about 34% of protein snack consumers; GLP-1 users are shifting spending toward protein snacks. Survey of 2,550 consumers with SPINS data.Source
    • Your websiteImpact page: "a minority and family-owned business" led by co-founders Pete Maldonado and Rashid Ali (CEO); "the fastest-growing meat snack brand in the US"; B Corp certified; 1% for the Planet; over 8 million pounds of plastic collected with 4ocean; "10.3 MILLION sticks donated to food bank partners in 2025"; pouch film 13% thinner in 2026 than 2025.Source
  • 19

    Chomps sticks are shelf-stable, top-9 allergen free and high in protein, and the brand already has a school pack. Youth sports teams and schools need snacks every week and run fundraisers every season.

    High impactHigh effort First result in 4 quarters Partnerships Manager

    First action

    Recruit ten teams for a pilot season.

    How to measure it

    Teams in the program

    Now
    –
    Target
    500
    By
    1 year

    Steps

    1. 1

      Design kits

      Bulk and fundraiser.

      Partnerships Manager 1 month

    2. 2

      Build pages

      Team ordering.

      Shopify Developer 1 month

    3. 3

      Pilot

      One region, one sport.

      Partnerships Manager 1 season

    4. 4

      Recruit coaches

      Ambassadors.

      Influencer & Creator Manager ongoing

    5. 5

      Measure

      Households per team.

      E-commerce Analyst monthly

    6. 6

      Scale

      More sports and regions.

      Partnerships Manager 2 quarters

    First result
    4 quarters
    Cost
    Program discounts
    Owner
    Partnerships Manager

    Smallest test

    Run one team fundraiser.

    Why it works

    Offer a team program: bulk cases at team prices, a fundraiser kit where families buy online and the team earns a share, and coach ambassadors. Start with one region and one sport.

    It reaches parents through a trusted channel and turns one coach into dozens of households.

    Risks and how to handle them

    • Fundraiser admin

      Keep it online with automatic payouts.

    Evidence

    • Your websiteFAQs: Chomps and Chomplings are "shelf-stable, so no ice pack or refrigeration needed" and "free of the top 9 allergens, which makes them a solid option for classrooms with allergy policies"; retailers include Walmart, Target, Whole Foods, Trader Joe's, Costco, Kroger and Thrive Market, and there is an Amazon store.Source
    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
    • Your websiteWhere to Buy page: a store locator for "65,000+ stores nationwide" and a "NEW STORE FORM" so shoppers can request a store. The wholesale page is "now accepting applications for wholesale accounts". The contact page lists separate inboxes for creators, wholesale and partnerships, and the site runs a ShopMy creator storefront script.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Chomps donated 10.3 million sticks to food banks in 2025 and gives 1% for the Planet, but a subscriber never sees their share.

    Medium impactLow effort First result in 1 quarter VP of Brand Marketing

    First action

    Agree a per-order donation figure.

    How to measure it

    Retention for subscribers who see impact

    Now
    –
    Target
    +3 points
    By
    2 quarters

    Steps

    1. 1

      Set the figure

      Sticks per order.

      VP of Brand Marketing 1 week

    2. 2

      Design

      Email block and account page.

      CRM & Retention Manager 2 weeks

    3. 3

      Build

      Account page.

      Shopify Developer 2 weeks

    4. 4

      Region vote

      Once a year.

      VP of Brand Marketing 1 month

    5. 5

      Test

      Half of subscribers.

      CRM & Retention Manager 1 quarter

    6. 6

      Report

      Retention difference.

      CRM & Retention Manager quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    VP of Brand Marketing

    Smallest test

    Add the line to one month's shipping emails.

    Why it works

    Add a "your impact" line to subscription emails and the account page (sticks donated per order, plastic collected), and let subscribers choose the food bank region once a year.

    Seeing your own impact makes a subscription feel like part of something, which lowers cancellation.

    Risks and how to handle them

    • Looks like marketing

      Use real donation numbers only.

    Evidence

    • Your websiteImpact page: "a minority and family-owned business" led by co-founders Pete Maldonado and Rashid Ali (CEO); "the fastest-growing meat snack brand in the US"; B Corp certified; 1% for the Planet; over 8 million pounds of plastic collected with 4ocean; "10.3 MILLION sticks donated to food bank partners in 2025"; pouch film 13% thinner in 2026 than 2025.Source
  • 21

    Chomps has run a chicken flavor feedback page before and sells 14 full-size flavors. Subscribers are its most engaged eaters.

    Medium impactLow effort First result in 2 quarters Director of E commerce

    First action

    Pick three flavor candidates with R&D.

    How to measure it

    Subscribers voting

    Now
    –
    Target
    25%
    By
    2 quarters

    Steps

    1. 1

      Pick candidates

      Three flavors.

      R&D Manager 1 month

    2. 2

      Run the vote

      Email and SMS.

      CRM & Retention Manager 2 weeks

    3. 3

      Produce

      Limited run.

      E-commerce Operations Manager 1 quarter

    4. 4

      Ship

      Subscribers first.

      E-commerce Operations Manager 1 month

    5. 5

      Retail

      If it sells.

      Retail Marketing Manager 1 quarter

    6. 6

      Measure

      Retention of voters.

      CRM & Retention Manager quarterly

    First result
    2 quarters
    Cost
    Limited run cost
    Owner
    Director of E commerce

    Smallest test

    Run a poll in one email.

    Why it works

    Run a twice-yearly vote among subscribers on three test flavors, ship the winner as a limited run to subscribers first, then to stores.

    People stay subscribed for something they helped create, and the vote is free research.

    Risks and how to handle them

    • Winner fails

      Keep it limited.

    Evidence

    • Your websiteStore technology seen on the homepage: Shopify, Klaviyo email, Postscript SMS, Yotpo reviews, Gorgias chat and OneTrust consent. A product page testimonial reads: "I keep a drawer full of chomps at my desk. ...and my coworkers keep stealing them." A past "chicken flavor feedback" page is still in the sitemap.Source
    • Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source
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Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Chomps did not commission, review or endorse it, and Programmable is not affiliated with Chomps. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Chomps runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Free-shipping gap, trial pack shipping, rewards placeholder, Canada page, sitemap cleanup and back-in-stock capture.

  2. Days 31 to 6010 ideas

    Retailer pages, lunchbox subscription, protein hub, creator program, subscription retention, a middle rewards level, scripts, catalogue cleanup, office plan and flavor finder.

  3. Days 61 to 905 ideas

    On-pack codes, the yearly protein report and the teams program; impact in subscriptions and the flavor vote.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value clean ingredients and zero sugar. The most cited problem: paying shipping on small orders.

  • High protein in a shelf-stable stick
  • Favorite flavors out of stock
  • In their words: “clean protein”

Market

Competitive landscape

5 competitors compared: EPIC Provisions, Archer Jerky, New Primal, Jack Link's and 1 more.

  • Gap to exploit: Lunchbox and team programs built on allergy-friendly protein
  • EPIC Provisions: Higher free-shipping bar
  • Archer Jerky: Smaller retail footprint

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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