Every full-size flavor is $25.60 for a 10-pack, and the line under the Add to cart button says "Free Shipping on Orders $30+". Orders under $30 pay a $5 flat fee, so a shopper who buys one 10-pack once pays $30.60, more than the free-shipping line they missed by $4.40. A 6-pack of Chomplings costs $8.99, so it adds six sticks for $3.99 more than the shipping fee would have cost.
First action
Count last month's one-time orders between $25 and $30 and what share paid the $5 fee.
How to measure it
One-time AOV
- Now
- –
- Target
- +12%
- By
- 60 days
Steps
Size the gap
One-time orders under $30 and how many paid shipping.
E-commerce Analyst 1 day
Write the offer
One line: add 6 Chomplings and ship free, with the net cost.
Director of E-commerce 1 day
Build the button
Product page and cart, shown only under $30.
Shopify Developer 3 days
Add the 12-pack test
A 12-count one-time option near $30.
E-commerce Operations Manager 1 week
Run the test
Split one-time traffic between current page, add-on and 12-pack.
Director of E-commerce 3 weeks
Roll out
Keep the winner on all 14 full-size flavors.
Shopify Developer 2 days
Why it works
On the product page, when "One-time purchase" and the 10 Pack are selected, replace the static free-shipping line with one tap: "Add 6 Chomplings ($8.99) and shipping is free" ($34.59 total), plus "or subscribe and ship free". Show the same choice in the cart. Test a second version that offers a 12-pack at about $30.72 as the one-time default.
Shoppers dislike paying for shipping more than they dislike paying for product. Turning a $5 fee into $8.99 of extra snacks raises order value and makes the first order feel fair, and many minis buyers come back for minis.
Ready to use
ChecklistFree-shipping gap fix
[ ] Pull one-time orders $25-$30 and shipping paid [ ] Add "Add 6 Chomplings ($8.99) and ship free" under Add to cart [ ] Show "or subscribe and ship free" beside it [ ] Same line in the cart drawer [ ] Test a one-time 12-pack near $30 [ ] Measure AOV, conversion and subscription share
Risks and how to handle them
Fewer subscriptions if one-time gets cheaper to ship
Keep "subscribe and ship free" as the first option shown.
Mini stock levels
Rotate the add-on flavor to whatever is in stock.
Evidence
- Your websiteOriginal Beef product page (checked October 20, 2026): 4.9 stars from 2,762 reviews; Full Size 1.15 oz sticks at "$25.60 10 Pack - $2.56/Stick" or "$54.99 24 Pack - $2.29/Stick"; one-time purchase is $25.60, subscribe and save brings it to $21.76 ("Save 15% on your first order, 10% all orders after") with free shipping; directly under the $25.60 Add to cart button the page says "Free Shipping on Orders $30+".Source
- Your websiteShipping help article: "Orders under $30 will be charged a $5 flat rate shipping fee"; shipping is free over $30 and on every subscription order. The shipping page adds that Chomps ships within the US only "due to USDA regulations" and points Canadian shoppers to Amazon.ca.Source
- Your websiteStorefront catalogue (36 products): 14 full-size flavors across beef, chicken, turkey and venison at $25.60 for 10 and $54.99 for 24; 6-stick trial packs at $16.99; Chomplings minis (0.5 oz) at $31.99 for 24 or $8.99 for 6; a 14-count Chomplings school pack at $21.99. The Mild Variety Pack and one trial pack show "Restock Soon!".Source