Factory growth playbook

Give each industry page a proof block above the fold: one quantified result, one quote and a link to the full story. Fill banking, telecom and federal first, because those are where the logos and the new sales hires are. Where a named customer cannot be cleared yet, publish an anonymised result ("a top-10 North American bank") with the measured numbers from Agent Effectiveness, and swap in the name once legal approves. Route every industry page's Contact Sales form to the matching AE team.

Enterprise buyers in regulated sectors look for a peer that has already passed the same risk review. One relevant result on the page they land on does more than a general logo bar, and it gives the new case study lead a clear first queue.

[ ] One number the buyer cares about (cycle time, incidents, migration weeks)
[ ] One quote from an engineering leader
[ ] Deployment type used (cloud, private, air-gapped)
[ ] Controls they relied on (audit, SSO, model governance)
[ ] Link to the full story
[ ] Contact Sales routed to that industry team

• Customers will not be named

  Start anonymised with real numbers; names follow.

• Thin proof in some industries

  Use a pilot result and say it is a pilot.

• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source
• Your websiteSix industry pages (financial services, healthcare, telecom, defense, federal and technology) describe controls, deployment options and model choice, but none carries a customer story, quote or result from that industry; each links only to the general Case Studies list. Of the seven published stories, none is from a bank, a telecom, a healthcare company or a government agency, although RBC, T-Mobile and Medline appear in the logo bar.Source
• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source
• HiringA national security practice: on October 15, 2026 Factory posted Account Executives for Federal Civilian, the Department of War, the Intelligence Community and Aerospace and Defense, plus a Field Partner Sales Leader for US Federal; a Federal Compliance Lead followed on October 21. The Intelligence Community AE closes deals "through OTAs, IDIQs, SI programs, marketplaces and reseller partners" and will "cultivate relationships with prime systems integrators".Source
• Your websiteFunding post (September 15, 2026): Factory raised $200M at a $5B valuation; "Factory is used by hundreds of thousands of developers"; "Today Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile are building self-improving software factories"; Factory Router cuts "token spend by more than 60%"; Agent Effectiveness shows "the measurable value"; the money goes to "research, product, and global go-to-market".Source

Put a "Score your repository" box on each report: connect a GitHub repo (or paste a public URL), run the readiness check, and show the report with the three top fixes and a one-click "let a Droid fix this" action. Capture work email to send the report.

The report is a free, personal diagnosis that leads straight into the product, and it measures activation from the first minute.

• Compute cost for free runs

  Limit to one repo per email.

• Your websiteAgent Readiness: "evaluates every repository across 100+ signals" and levels L1-L5. The public report for temporalio/temporal shows "Pass Rate 74%" with strengths and three opportunities, then ends with a generic "Start building" button; there is no way to request the same report for your own repository from the page.Source
• HiringProduct Manager, Growth (posted October 7, 2026): "responsible for our activation metric: how do we measure what it means to be an activated user, and how do we get more users to that point", whether "coming from our self-serve product or onboarding via an enterprise deployment"; owns "our self-serve product offering: what we provide as part of it, how we price and package it"; needs "an opinion about how PLG best reinforces a top-down Enterprise motion".Source
• Your websiteSitemap (394 URLs, checked October 22, 2026): 43 Japanese (/ja/) pages mirror the main product, pricing and industry pages, but the seven case studies and the Teams page have no Japanese version (/ja/case-studies/blackstone returns 404); 107 articles including comparisons with Cursor, Devin, Warp and OpenAI; 37 public Agent Readiness reports for open-source repositories.Source
• Your websitePricing page: Pro "$20 /mo", Plus "$100 /mo" (~5x the usage of Pro), Max "$200 /mo" (~10x), Teams "$60/mo per team, plus $40/mo per seat" for up to 10 seats, then Business and Enterprise through Contact Sales. No free tier or trial is listed; the Enterprise plan includes an "Agent-readiness Improvement Program".Source

Test two entry points: a capped first-week allowance (enough for one real task, such as a reviewed PR) for anyone with a work email, and an instant Teams voucher for teams that connect a repo, replacing the funding field with team size and use case.

A first finished task is what turns a visitor into a user; asking for card or funding details first filters out people who would convert.

• Free usage abuse

  Cap per domain and require a repo.

• Your websitePricing page: Pro "$20 /mo", Plus "$100 /mo" (~5x the usage of Pro), Max "$200 /mo" (~10x), Teams "$60/mo per team, plus $40/mo per seat" for up to 10 seats, then Business and Enterprise through Contact Sales. No free tier or trial is listed; the Enterprise plan includes an "Agent-readiness Improvement Program".Source
• Your websiteTeams page: "Apply for a $500 voucher toward the Teams plan... We'll select teams from the applications"; the form asks for team size, what the team is building and "Approx. funding raised (USD)", and the page says it is trusted by "NVIDIA, Adobe, T-Mobile, Blackstone, DoorDash, Adyen".Source
• HiringProduct Manager, Growth (posted October 7, 2026): "responsible for our activation metric: how do we measure what it means to be an activated user, and how do we get more users to that point", whether "coming from our self-serve product or onboarding via an enterprise deployment"; owns "our self-serve product offering: what we provide as part of it, how we price and package it"; needs "an opinion about how PLG best reinforces a top-down Enterprise motion".Source
• HiringVP of Revenue Marketing (posted September 18, 2026): owns "pipeline creation and acceleration targets, acquisition efficiency, conversion rates"; must "Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities", "Define the enterprise narrative and segmentation strategy for Team and Enterprise plans" and build "measurement, attribution, forecasting, experimentation" frameworks across "digital, events, partners, field marketing, and account-based channels".Source

Translate the seven stories (Comarch and Blackstone first), add Japanese captions to the Comarch video, link them from the Japanese customers page, and ask the Japan team for the first Japanese customer story.

It gives the new Tokyo sales and marketing hires proof to sell with on day one.

• Awkward translation

  Review by the Tokyo team.

• Your websiteSitemap (394 URLs, checked October 22, 2026): 43 Japanese (/ja/) pages mirror the main product, pricing and industry pages, but the seven case studies and the Teams page have no Japanese version (/ja/case-studies/blackstone returns 404); 107 articles including comparisons with Cursor, Devin, Warp and OpenAI; 37 public Agent Readiness reports for open-source repositories.Source
• Your websiteFactory Expands to Japan (August 31, 2026): a Tokyo office "to support exploding customer demand across the region", a President & GM of Japan, and hiring "across Sales, Marketing, Support, and Partnerships in the region". Offices in London, New York and Sydney were also announced.Source
• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source
• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source

Confirm logo rights for the three names already cited in public posts, add them to the shared logo bar, and order the bar by what each page's buyer recognises (banks first on financial services, and so on).

The strongest names should appear where buyers form their first impression; they are already public in Factory's own news.

• No logo permission

  Keep text mentions only where approved.

• Your websiteFunding post (September 15, 2026): Factory raised $200M at a $5B valuation; "Factory is used by hundreds of thousands of developers"; "Today Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile are building self-improving software factories"; Factory Router cuts "token spend by more than 60%"; Agent Effectiveness shows "the measurable value"; the money goes to "research, product, and global go-to-market".Source
• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source
• Your websiteTeams page: "Apply for a $500 voucher toward the Teams plan... We'll select teams from the applications"; the form asks for team size, what the team is building and "Approx. funding raised (USD)", and the page says it is trusted by "NVIDIA, Adobe, T-Mobile, Blackstone, DoorDash, Adyen".Source

Send each maintainer team their report with an offer: a Droid opens PRs for the top three fixes, and a "Agent Readiness: Level X" badge for their README. Publish a re-score when they improve.

Maintainers share reviews of their own project, which brings their contributors to Factory with a real example.

• Maintainers see it as spam

  Lead with PRs, not a pitch.

• Your websiteSitemap (394 URLs, checked October 22, 2026): 43 Japanese (/ja/) pages mirror the main product, pricing and industry pages, but the seven case studies and the Teams page have no Japanese version (/ja/case-studies/blackstone returns 404); 107 articles including comparisons with Cursor, Devin, Warp and OpenAI; 37 public Agent Readiness reports for open-source repositories.Source
• Your websiteAgent Readiness: "evaluates every repository across 100+ signals" and levels L1-L5. The public report for temporalio/temporal shows "Pass Rate 74%" with strengths and three opportunities, then ends with a generic "Start building" button; there is no way to request the same report for your own repository from the page.Source
• HiringDeveloper audience: Factory's "first community hire" will own "the Factory Guild (our ambassador program)", "Run our own developer events end to end" and "Create the material that helps people get started — tutorials, demo scripts, workshop content" (Community, posted September 14, 2026). A Head of Developer Relations (posted September 24, 2026) will "Show developers how Droids improve real software development workflows and reduce the time required to experience Factory's value" and build "tutorials, demos, sample applications, reference implementations, documentation, and case studies".Source

Add a "How to buy" section: reseller and marketplace routes, the partners through which agencies can contract, compliance status with dates, a downloadable capability statement and a contact for contracting officers. Only list routes that are actually live.

Public-sector deals stall on procurement questions; answering them on the page shortens the cycle the new AEs will run.

• Overstating compliance

  Legal reviews every status line.

• HiringA national security practice: on October 15, 2026 Factory posted Account Executives for Federal Civilian, the Department of War, the Intelligence Community and Aerospace and Defense, plus a Field Partner Sales Leader for US Federal; a Federal Compliance Lead followed on October 21. The Intelligence Community AE closes deals "through OTAs, IDIQs, SI programs, marketplaces and reseller partners" and will "cultivate relationships with prime systems integrators".Source
• Your websiteSix industry pages (financial services, healthcare, telecom, defense, federal and technology) describe controls, deployment options and model choice, but none carries a customer story, quote or result from that industry; each links only to the general Case Studies list. Of the seven published stories, none is from a bank, a telecom, a healthcare company or a government agency, although RBC, T-Mobile and Medline appear in the logo bar.Source
• Your websitePartners: the Factory Partner Network (announced August 19, 2026 with "our $100M commitment to partnerships across training, deployment, solutions, and marketing") is "by invitation only" and "A select network, not a directory"; "Find a Partner" leads to a contact form, and no partner firm is named on the page. News posts cover partnerships with Wipro, Databricks, Palo Alto Networks, Snyk and the Azure Marketplace.Source

Group self-serve users by company domain, score accounts by active users, tasks completed and growth, and send accounts above a threshold to the right AE with a usage summary and a suggested Business-plan offer.

Bottom-up usage is the warmest enterprise pipeline, and it ties PLG to the top-down motion as the growth PM post asks.

• Developers dislike sales calls

  Contact the buyer, not the user, and cite aggregate usage only.

• HiringVP of Revenue Marketing (posted September 18, 2026): owns "pipeline creation and acceleration targets, acquisition efficiency, conversion rates"; must "Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities", "Define the enterprise narrative and segmentation strategy for Team and Enterprise plans" and build "measurement, attribution, forecasting, experimentation" frameworks across "digital, events, partners, field marketing, and account-based channels".Source
• HiringProduct Manager, Growth (posted October 7, 2026): "responsible for our activation metric: how do we measure what it means to be an activated user, and how do we get more users to that point", whether "coming from our self-serve product or onboarding via an enterprise deployment"; owns "our self-serve product offering: what we provide as part of it, how we price and package it"; needs "an opinion about how PLG best reinforces a top-down Enterprise motion".Source
• Your websiteFunding post (September 15, 2026): Factory raised $200M at a $5B valuation; "Factory is used by hundreds of thousands of developers"; "Today Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile are building self-improving software factories"; Factory Router cuts "token spend by more than 60%"; Agent Effectiveness shows "the measurable value"; the money goes to "research, product, and global go-to-market".Source
• HiringSite and systems: a Web Designer (posted September 21, 2026) will "Own Factory's website end to end", "Design and build product pages, campaign landing pages" and "interactive product demonstrations"; a Marketing Operations Lead (posted August 5, 2026) will build "lead management, lifecycle programs, attribution" and "the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals".Source

Define three standard metrics drawn from Agent Effectiveness (for example cycle time, PRs merged per engineer and token cost per merged change), report them in every new story with the baseline, and add a comparison table on the customers page.

Comparable numbers let buyers build a business case, and they give the PM for Scale a common language for token ROI.

• Customers object to numbers

  Offer ranges and anonymity.

• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source
• Your websiteFunding post (September 15, 2026): Factory raised $200M at a $5B valuation; "Factory is used by hundreds of thousands of developers"; "Today Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile are building self-improving software factories"; Factory Router cuts "token spend by more than 60%"; Agent Effectiveness shows "the measurable value"; the money goes to "research, product, and global go-to-market".Source
• HiringEnterprise growth: a Product Manager, Scale (posted October 6, 2026) will "own our Enterprise NDR metric", because "Every CIO/CTO is thinking about governing AI proliferation, controlling cost, and measuring token ROI"; a Head of Communications (posted September 2, 2026) will "turn product milestones, customer outcomes, and our point of view into breakthrough stories"; a Sales Enablement Manager, Onboarding (posted October 19, 2026) will build onboarding for every new seller "from day one to their first closed deal".Source
• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source

Invite 10-12 engineering leaders across banking, telecom, technology and public sector, meet quarterly, and publish one jointly written paper a year (for example on governing coding agents) with their names on it.

Members become references and speakers, and a co-authored paper is proof no rival can copy.

• Members drift away

  Show them what changed from their input.

• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source
• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source
• HiringEnterprise growth: a Product Manager, Scale (posted October 6, 2026) will "own our Enterprise NDR metric", because "Every CIO/CTO is thinking about governing AI proliferation, controlling cost, and measuring token ROI"; a Head of Communications (posted September 2, 2026) will "turn product milestones, customer outcomes, and our point of view into breakthrough stories"; a Sales Enablement Manager, Onboarding (posted October 19, 2026) will build onboarding for every new seller "from day one to their first closed deal".Source

Add a short directory of approved partners with a page each: what they deliver with Factory, regions, industries and a joint customer result. Co-market each page with the partner.

Buyers look for a delivery partner they know, and partners promote pages about themselves.

• A directory looks thin

  Launch with five partners and add.

• Your websitePartners: the Factory Partner Network (announced August 19, 2026 with "our $100M commitment to partnerships across training, deployment, solutions, and marketing") is "by invitation only" and "A select network, not a directory"; "Find a Partner" leads to a contact form, and no partner firm is named on the page. News posts cover partnerships with Wipro, Databricks, Palo Alto Networks, Snyk and the Azure Marketplace.Source
• HiringPartner Marketing (posted August 28, 2026): a "founding Partner Marketer" for "cloud providers, foundation model providers, systems integrators, and strategic technology partners", running "executive dinners, roadshows, webinars, co-hosted events", building "the enablement that lets partners tell the Factory story" and the MDF model, measured on "partner-sourced and partner-influenced pipeline". Factory is also hiring a Strategic Partnerships Lead and Field Partner Sales Leaders for North America East, US Central/West and US Federal.Source
• HiringA national security practice: on October 15, 2026 Factory posted Account Executives for Federal Civilian, the Department of War, the Intelligence Community and Aerospace and Defense, plus a Field Partner Sales Leader for US Federal; a Federal Compliance Lead followed on October 21. The Intelligence Community AE closes deals "through OTAs, IDIQs, SI programs, marketplaces and reseller partners" and will "cultivate relationships with prime systems integrators".Source

Plan a one-day event where at least half the sessions are customer talks with their own metrics, record every talk, and turn each into a case study, a clip and a sales asset.

One event yields a year of proof content and a reason for prospects to meet peers.

• Speakers drop out

  Book backups and pre-record.

• HiringEvents Lead (posted August 28, 2026): "build and lead the events function" with no inherited playbook, owning "user conferences, Sales Kickoff, President's Club, and Tier-1 conferences like AWS re:Invent, alongside field marketing", the "global events budget" and "ROI".Source
• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source
• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source

Build a searchable library of stories, quotes, metrics and reference contacts by industry and deployment type, make it part of certification, and track which assets are used in won deals.

New sellers ramp faster when proof is easy to find, and usage data shows which stories to build next.

• Outdated assets

  Expiry date on each.

• HiringEnterprise growth: a Product Manager, Scale (posted October 6, 2026) will "own our Enterprise NDR metric", because "Every CIO/CTO is thinking about governing AI proliferation, controlling cost, and measuring token ROI"; a Head of Communications (posted September 2, 2026) will "turn product milestones, customer outcomes, and our point of view into breakthrough stories"; a Sales Enablement Manager, Onboarding (posted October 19, 2026) will build onboarding for every new seller "from day one to their first closed deal".Source
• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source
• HiringA national security practice: on October 15, 2026 Factory posted Account Executives for Federal Civilian, the Department of War, the Intelligence Community and Aerospace and Defense, plus a Field Partner Sales Leader for US Federal; a Federal Compliance Lead followed on October 21. The Intelligence Community AE closes deals "through OTAs, IDIQs, SI programs, marketplaces and reseller partners" and will "cultivate relationships with prime systems integrators".Source

Run a monthly challenge (for example, raise an open-source repo's readiness score or ship a Mission end to end), publish entries and a points leaderboard, and feature winners in the newsletter and at events.

A regular, visible task keeps members contributing and produces tutorials and examples for others.

• Low entries

  Start with small tasks.

• Your websiteThe Factory Guild (opened August 14, 2026): three ranks (Apprentice, Craftsman, Artisan); Apprentices get "A full Max plan" of credits, Artisans "Unlimited credits", a "Conference travel stipend" and the chance to "Co-author Factory blog posts". Members are students, independent builders and community leaders reviewed by the Guild Council.Source
• HiringDeveloper audience: Factory's "first community hire" will own "the Factory Guild (our ambassador program)", "Run our own developer events end to end" and "Create the material that helps people get started — tutorials, demo scripts, workshop content" (Community, posted September 14, 2026). A Head of Developer Relations (posted September 24, 2026) will "Show developers how Droids improve real software development workflows and reduce the time required to experience Factory's value" and build "tutorials, demos, sample applications, reference implementations, documentation, and case studies".Source
• Your websiteAgent Readiness: "evaluates every repository across 100+ signals" and levels L1-L5. The public report for temporalio/temporal shows "Pass Rate 74%" with strengths and three opportunities, then ends with a generic "Start building" button; there is no way to request the same report for your own repository from the page.Source

Publish yearly aggregated findings: readiness levels by industry, the most delegated tasks, model mix by task, token cost trends. Pair it with the open-source readiness data and give press a chart pack.

Original data earns coverage and analyst attention that product launches do not.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteFunding post (September 15, 2026): Factory raised $200M at a $5B valuation; "Factory is used by hundreds of thousands of developers"; "Today Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile are building self-improving software factories"; Factory Router cuts "token spend by more than 60%"; Agent Effectiveness shows "the measurable value"; the money goes to "research, product, and global go-to-market".Source
• Your websiteAgent Readiness: "evaluates every repository across 100+ signals" and levels L1-L5. The public report for temporalio/temporal shows "Pass Rate 74%" with strengths and three opportunities, then ends with a generic "Start building" button; there is no way to request the same report for your own repository from the page.Source
• HiringEnterprise growth: a Product Manager, Scale (posted October 6, 2026) will "own our Enterprise NDR metric", because "Every CIO/CTO is thinking about governing AI proliferation, controlling cost, and measuring token ROI"; a Head of Communications (posted September 2, 2026) will "turn product milestones, customer outcomes, and our point of view into breakthrough stories"; a Sales Enablement Manager, Onboarding (posted October 19, 2026) will build onboarding for every new seller "from day one to their first closed deal".Source

For banking, telecom, healthcare and federal, build a target list, a campaign landing page with the industry result, an executive dinner with the partner most active in that sector, and a sequence for AEs.

Segmented campaigns with peer proof convert better than one general message to every enterprise.

• Thin proof in a segment

  Launch only where idea 1 has a result.

• #1 Put one customer result from that industry on each of the six industry pages, starting with banking, telecom and federal

• HiringVP of Revenue Marketing (posted September 18, 2026): owns "pipeline creation and acceleration targets, acquisition efficiency, conversion rates"; must "Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities", "Define the enterprise narrative and segmentation strategy for Team and Enterprise plans" and build "measurement, attribution, forecasting, experimentation" frameworks across "digital, events, partners, field marketing, and account-based channels".Source
• Your websiteSix industry pages (financial services, healthcare, telecom, defense, federal and technology) describe controls, deployment options and model choice, but none carries a customer story, quote or result from that industry; each links only to the general Case Studies list. Of the seven published stories, none is from a bank, a telecom, a healthcare company or a government agency, although RBC, T-Mobile and Medline appear in the logo bar.Source
• HiringPartner Marketing (posted August 28, 2026): a "founding Partner Marketer" for "cloud providers, foundation model providers, systems integrators, and strategic technology partners", running "executive dinners, roadshows, webinars, co-hosted events", building "the enablement that lets partners tell the Factory story" and the MDF model, measured on "partner-sourced and partner-influenced pipeline". Factory is also hiring a Strategic Partnerships Lead and Field Partner Sales Leaders for North America East, US Central/West and US Federal.Source

Send each enterprise a monthly report: tokens spent, savings from routing, work completed, readiness change, and the next three recommended expansions. Use it in renewal and expansion conversations.

Buyers who can show ROI to their CFO expand; a monthly report puts that evidence in their hands without asking.

• Bad months look bad

  Show trends and causes.

• HiringEnterprise growth: a Product Manager, Scale (posted October 6, 2026) will "own our Enterprise NDR metric", because "Every CIO/CTO is thinking about governing AI proliferation, controlling cost, and measuring token ROI"; a Head of Communications (posted September 2, 2026) will "turn product milestones, customer outcomes, and our point of view into breakthrough stories"; a Sales Enablement Manager, Onboarding (posted October 19, 2026) will build onboarding for every new seller "from day one to their first closed deal".Source
• Your websiteFunding post (September 15, 2026): Factory raised $200M at a $5B valuation; "Factory is used by hundreds of thousands of developers"; "Today Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile are building self-improving software factories"; Factory Router cuts "token spend by more than 60%"; Agent Effectiveness shows "the measurable value"; the money goes to "research, product, and global go-to-market".Source
• Your websitePricing page: Pro "$20 /mo", Plus "$100 /mo" (~5x the usage of Pro), Max "$200 /mo" (~10x), Teams "$60/mo per team, plus $40/mo per seat" for up to 10 seats, then Business and Enterprise through Contact Sales. No free tier or trial is listed; the Enterprise plan includes an "Agent-readiness Improvement Program".Source

Build a public scoring tool with a shareable badge, a leaderboard by language, and recommendations that lead into Droids; keep the deep organisation view paid.

A free, useful tool spreads through engineering teams and makes Factory the reference for agent readiness.

• Costs grow

  Cache public repos and rate-limit.

• #2 Add "Get this report for your repo" to every public Agent Readiness report

• Your websiteAgent Readiness: "evaluates every repository across 100+ signals" and levels L1-L5. The public report for temporalio/temporal shows "Pass Rate 74%" with strengths and three opportunities, then ends with a generic "Start building" button; there is no way to request the same report for your own repository from the page.Source
• Your websitePricing page: Pro "$20 /mo", Plus "$100 /mo" (~5x the usage of Pro), Max "$200 /mo" (~10x), Teams "$60/mo per team, plus $40/mo per seat" for up to 10 seats, then Business and Enterprise through Contact Sales. No free tier or trial is listed; the Enterprise plan includes an "Agent-readiness Improvement Program".Source
• Your websiteSitemap (394 URLs, checked October 22, 2026): 43 Japanese (/ja/) pages mirror the main product, pricing and industry pages, but the seven case studies and the Teams page have no Japanese version (/ja/case-studies/blackstone returns 404); 107 articles including comparisons with Cursor, Devin, Warp and OpenAI; 37 public Agent Readiness reports for open-source repositories.Source

Create a partner certification (individual and practice), joint delivery playbooks by industry and a shared pipeline process; publish certified partner counts.

SIs sell what their people are certified in, which scales delivery beyond Factory's own staff.

• Low quality delivery

  Require customer sign-off for practice status.

• Your websitePartners: the Factory Partner Network (announced August 19, 2026 with "our $100M commitment to partnerships across training, deployment, solutions, and marketing") is "by invitation only" and "A select network, not a directory"; "Find a Partner" leads to a contact form, and no partner firm is named on the page. News posts cover partnerships with Wipro, Databricks, Palo Alto Networks, Snyk and the Azure Marketplace.Source
• HiringPartner Marketing (posted August 28, 2026): a "founding Partner Marketer" for "cloud providers, foundation model providers, systems integrators, and strategic technology partners", running "executive dinners, roadshows, webinars, co-hosted events", building "the enablement that lets partners tell the Factory story" and the MDF model, measured on "partner-sourced and partner-influenced pipeline". Factory is also hiring a Strategic Partnerships Lead and Field Partner Sales Leaders for North America East, US Central/West and US Federal.Source
• HiringA national security practice: on October 15, 2026 Factory posted Account Executives for Federal Civilian, the Department of War, the Intelligence Community and Aerospace and Defense, plus a Field Partner Sales Leader for US Federal; a Federal Compliance Lead followed on October 21. The Intelligence Community AE closes deals "through OTAs, IDIQs, SI programs, marketplaces and reseller partners" and will "cultivate relationships with prime systems integrators".Source

Add a recorded, replayable run of a real task (ticket to merged PR, with tests), with steps a visitor can click through. Link it from ads and comparison articles.

Seeing a full task done builds belief faster than claims, especially for buyers who will not install anything yet.

• Slows the page

  Real users pass Core Web Vitals today; lazy-load to keep it so.

• HiringSite and systems: a Web Designer (posted September 21, 2026) will "Own Factory's website end to end", "Design and build product pages, campaign landing pages" and "interactive product demonstrations"; a Marketing Operations Lead (posted August 5, 2026) will build "lead management, lifecycle programs, attribution" and "the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals".Source
• Google PageSpeedfactory.com homepage: mobile lab performance score 71, but real Chrome users pass Core Web Vitals (LCP p75 1.96 s, INP p75 86 ms, CLS 0), with LCP 17% faster than a year ago.Source
• Your websiteSitemap (394 URLs, checked October 22, 2026): 43 Japanese (/ja/) pages mirror the main product, pricing and industry pages, but the seven case studies and the Teams page have no Japanese version (/ja/case-studies/blackstone returns 404); 107 articles including comparisons with Cursor, Devin, Warp and OpenAI; 37 public Agent Readiness reports for open-source repositories.Source

Start chapters at ten universities with a student lead, monthly workshops and hackathons with credits, and a path to internships.

Early habits carry into the companies students join, and chapters create a recruiting pipeline.

• Uneven chapters

  Close inactive ones.

• Your websiteThe Factory Guild (opened August 14, 2026): three ranks (Apprentice, Craftsman, Artisan); Apprentices get "A full Max plan" of credits, Artisans "Unlimited credits", a "Conference travel stipend" and the chance to "Co-author Factory blog posts". Members are students, independent builders and community leaders reviewed by the Guild Council.Source
• HiringDeveloper audience: Factory's "first community hire" will own "the Factory Guild (our ambassador program)", "Run our own developer events end to end" and "Create the material that helps people get started — tutorials, demo scripts, workshop content" (Community, posted September 14, 2026). A Head of Developer Relations (posted September 24, 2026) will "Show developers how Droids improve real software development workflows and reduce the time required to experience Factory's value" and build "tutorials, demos, sample applications, reference implementations, documentation, and case studies".Source

Have a Droid research each inbound company (public repos, industry, stack), draft a tailored reply with the closest case study and a suggested first pilot, and pass it to the SDR to send.

A faster, specific reply lifts meeting rates, and it is a live example of Factory automating real work.

• Wrong research

  Human review before send.

• HiringSite and systems: a Web Designer (posted September 21, 2026) will "Own Factory's website end to end", "Design and build product pages, campaign landing pages" and "interactive product demonstrations"; a Marketing Operations Lead (posted August 5, 2026) will build "lead management, lifecycle programs, attribution" and "the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals".Source
• HiringCustomer Marketing (posted October 7, 2026): "We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing... This is a founding role: none of these programs exist today." The lead will hire "a case study and content lead out of the gate", build "case studies and customer stories, a customer advisory board, customers speaking about Factory on stage, and the customer conference we want to build", and make sure "Any rep should be able to get a reference, a story, or a customer speaker quickly."Source
• Your websiteCustomers page (checked October 22, 2026): "Every number on this page comes from a published customer story." It lists seven stories (Blackstone, You.com, Chainguard, Groq, Empower, Nav and the featured Comarch) with results such as Comarch "18x Faster delivery" and Groq "3x Faster feature development". The logo bar above them shows RBC, T-Mobile, Blackstone, Adyen, HP, Wipro, DoorDash, Medline, Under Armour, Groq and Chainguard.Source