Form3 growth playbook

Turn the 53 press releases into a proof library: one page per customer that was announced (problem, schemes connected, time to go live, quote), filterable by region, scheme and customer type (Tier 1 bank, building society, fintech, sponsor bank). Write the first two US stories with the FedNow and RTP product team. Link the right stories from each region and scheme page, and give sales a one-page PDF version of each for account-based outreach.

Payments buyers are cautious and buy on peer proof. The facts are already public in Form3's own press releases, so the first ten pages mostly need rewriting, not new approvals. Every account-based campaign the new hire runs then has proof for that segment.

Customer / type / region
Schemes connected (e.g. FedNow, RTP, FPS, Bacs, SEPA Instant, VoP)
The problem in one sentence
What Form3 replaced or added
Time from signature to go-live
One measured result
One quote from the customer
Related scheme page and simulator link

• Customers will not approve new detail

  Start with what their press releases already say.

• US customers prefer to stay anonymous

  Publish anonymised stories with scheme and size.

• Your websiteThe Customer Stories page shows two stories, Nationwide and SumUp (both UK), plus a Lloyds Banking Group quote. The sitemap has six short testimonial pages (SumUp, Klarna, Lloyds, Barclays, Nationwide, Informed UI). There is no US customer story.Source
• Your websiteThe sitemap lists 53 press releases, many naming customers that went live or selected Form3: Ebury, Mollie, GoCardless (Bacs), IFX Payments (Verification of Payee), Klarna, Currencycloud, LHV, Aion Bank, SumUp, Barclays SEPA, plus FedNow certification, the FedNow pilot and partnerships with Thought Machine, Mambu, BPC and Accenture.Source
• Your websitePress release, September 23, 2026: Form3 launched "AI agent-ready payments infrastructure", starting with a read-only Model Context Protocol (MCP) adaptor that lets authorised AI agents retrieve and interpret payment information "while simultaneously keeping the AI outside of the payment flow". It says Form3 is "Trusted by Tier 1 banks like Barclays, Santander and JP Morgan, as well as leading fintechs Klarna, Mollie and SumUp".Source
• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source
• HiringUS build-out: a Senior Business Analyst - US Payments (remote US/Canada, travel "primarily to New York") for "our live FedNow and RTP solutions" and "the build of new ACH and Fedwire gateway capabilities", and a Senior Software Developer (Go) - US Payments contract role in Canada.Source

Replace the S3 page with a CloudFront rule that returns a 301 from form3.tech/<anything> to www.form3.tech/<same path>, keeping query strings and campaign tags. Test the top 20 paths, then check Search Console for the bare domain.

Every link a journalist, partner or prospect types without "www" then passes its value and preview to the right page, and the account-based campaigns the new marketing lead runs will not lose clicks to a blank preview.

• Redirect loop

  Test on a staging distribution first.

• Site checkThe bare domain form3.tech (no www) answers with a 151-byte page whose only content is a JavaScript line that sends the browser to www.form3.tech. The homepage returns HTTP 200 with no title or description; every deeper path, such as form3.tech/contact, form3.tech/platform and form3.tech/company/careers, returns HTTP 404 (checked twice on October 23, 2026). The www pages themselves return 200.Source
• PageSpeed testGoogle PageSpeed for www.form3.tech (October 23, 2026). Real Chrome visitors pass Core Web Vitals: main content in 1.27 s and taps answered in 80 ms at the 75th percentile, and site-wide load time is 12% faster than a year ago. The mobile lab test scores 67/100 with the main content at 6.1 s, a 5 MB homepage and 122 requests; the biggest flagged fix is "Avoid multiple page redirects" (about 0.8 s).Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source

Set the job board's "job post URL" to the /company/vacancies/ pattern, or add a server redirect from /careers/vacancies/<id> to the matching vacancy page. Add JobPosting structured data to each vacancy page.

Working, structured job links reach more candidates through search and aggregators, at no cost.

• Old links already shared

  Keep the redirect permanently.

• Site checkThe job board publishes each role's link as www.form3.tech/careers/vacancies/<id>?gh_jid=<id>; those URLs return HTTP 404 with an empty page to non-JavaScript readers (checked twice on October 23, 2026), while the sitemap lists the same roles at /company/vacancies/<id>/<slug>, which return 200.Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source
• HiringUS build-out: a Senior Business Analyst - US Payments (remote US/Canada, travel "primarily to New York") for "our live FedNow and RTP solutions" and "the build of new ACH and Fedwire gateway capabilities", and a Senior Software Developer (Go) - US Payments contract role in Canada.Source

Add Canada (and "Multiple regions") to the form, route Canada leads to the North America team, tag "Stay informed" sign-ups in Salesforce, and send the Canada list a short monthly update.

Knowing how many Canadian banks and fintechs are waiting makes launch planning and the first Canadian sales list easier.

• Low volume

  Combine with the Toronto event list.

• Your websiteContact form: first and last name, work email, company, job title, "Which region would you like our services to cover?" with the options US, UK, EUROPE and OTHER, and a 1,000-character message box. There is no Canada option and no way to book a time.Source
• Your websiteCanada page: "Canada's next-generation payment infrastructure is on its way. Form3 is building the financial fabric..." with a "STAY INFORMED" call to action and "Stay in the Know About Canada's Launch". Canada appears in the site's region menu.Source
• Your websiteEvents page: six upcoming industry events in the US and Canada (Money 20/20 US, ABA Annual Convention, Instant Payments Summit Canada in Toronto, FPC Fall Member Meeting, AFP 2026, TCH Annual Conference), with "keep in touch at [email protected]" as the only contact route.Source

Add a meeting-booking step after the contact form, routed by region, and an event meeting page with named attendees and time slots for each event. Feed bookings into Salesforce and Salesloft with the event as source.

Pre-booked meetings are the most valuable part of a trade show, and a booking step lifts form-to-meeting rates.

• Spam bookings

  Require a work email.

• Your websiteContact form: first and last name, work email, company, job title, "Which region would you like our services to cover?" with the options US, UK, EUROPE and OTHER, and a 1,000-character message box. There is no Canada option and no way to book a time.Source
• Your websiteEvents page: six upcoming industry events in the US and Canada (Money 20/20 US, ABA Annual Convention, Instant Payments Summit Canada in Toronto, FPC Fall Member Meeting, AFP 2026, TCH Annual Conference), with "keep in touch at [email protected]" as the only contact route.Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source

Add a platform page for the AI layer (what agents can read, what they cannot do, controls, a short demo), link it from the homepage and the developer docs, and add a FAQ that a bank's risk team would ask.

Ops teams are under pressure to show AI use with controls; a clear page turns a press release into a reason to call.

• Overpromising

  Say clearly that it is read-only.

• Your websitePress release, September 23, 2026: Form3 launched "AI agent-ready payments infrastructure", starting with a read-only Model Context Protocol (MCP) adaptor that lets authorised AI agents retrieve and interpret payment information "while simultaneously keeping the AI outside of the payment flow". It says Form3 is "Trusted by Tier 1 banks like Barclays, Santander and JP Morgan, as well as leading fintechs Klarna, Mollie and SumUp".Source
• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source
• HiringTwo contract roles on "AI Resilience & Security Enhancements" (a Senior Platform Security Engineer and a Senior Software Engineer in Go, remote Europe).Source

Offer a qualified two-week sandbox: a short form (company, schemes, use case), API keys after a quick check, a guided first test with sample scenarios, and a sales follow-up when the team runs its tenth test. Track trial-to-opportunity rate.

Hands-on testing is the strongest buying signal for an API product, and it lets engineers champion Form3 inside their bank.

• Unqualified sign-ups

  Manual approval for the first months.

• Support load

  Limit the number of open trials.

• Your websitePayments Simulator page: "Access the non-live testing environment via our API, all without the cost or complexity of engaging directly with payment network testing environments. Try multiple payment networks across the US, UK and Europe, including TCH RTP, FedNow, FPS Direct, Bacs, all SEPA services and Verification of Payee." The calls to action are "LET'S BUILD TOGETHER" and "TALK TO OUR EXPERTS".Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source

Pick 50 US banks and credit unions by size and rail adoption, build personalised pages by segment (Tier 1, regional, community via sponsor-bank enablement), run LinkedIn and display to their payments leaders, and give sales a sequence with the US customer stories and the simulator trial.

A short list of well-chosen accounts with tailored proof converts better than broad campaigns in a long enterprise sale.

• Too few US references

  Run after the first US stories are live.

• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source
• HiringUS build-out: a Senior Business Analyst - US Payments (remote US/Canada, travel "primarily to New York") for "our live FedNow and RTP solutions" and "the build of new ACH and Fedwire gateway capabilities", and a Senior Software Developer (Go) - US Payments contract role in Canada.Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source
• Your websiteThe Customer Stories page shows two stories, Nationwide and SumUp (both UK), plus a Lloyds Banking Group quote. The sitemap has six short testimonial pages (SumUp, Klarna, Lloyds, Barclays, Nationwide, Informed UI). There is no US customer story.Source

Write one guide (FedNow vs RTP, costs, connection options, request for payment, fraud controls, how to choose), update it every quarter, and redirect or link the older posts to it. Offer a short checklist as a download.

One strong, current page ranks better than many dated ones and gives the account-based programme a resource to share.

• Losing long-tail traffic

  Keep older posts that still rank and link them.

• Your websiteSitemap (448 URLs): 207 payment-insights articles, including about 16 on FedNow and RTP written between 2022 and 2025 (e.g. "fednow-is-approaching", "fednows-first-birthday...", "fednow-at-two..."), about 20 gated reports and webinars (e.g. "international payments: build, buy or both", "rethinking testing strategies for real-time payments"), 12 podcast pages and posts on staying up through cloud outages ("google-cloud-went-down-form3-payments-kept-moving", "built-for-the-unexpected...aws-outage").Source
• HiringUS build-out: a Senior Business Analyst - US Payments (remote US/Canada, travel "primarily to New York") for "our live FedNow and RTP solutions" and "the build of new ACH and Fedwire gateway capabilities", and a Senior Software Developer (Go) - US Payments contract role in Canada.Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source

Build one resilience page: a timeline of major cloud and network incidents and what happened to Form3 traffic each time, the multi-cloud design, certifications and a link to the status page. Add a short version to every sales deck.

Banks buy on resilience and regulators ask about it; real incidents are stronger proof than claims.

• Looks like tempting fate

  Keep to facts and dates.

• Your websiteSitemap (448 URLs): 207 payment-insights articles, including about 16 on FedNow and RTP written between 2022 and 2025 (e.g. "fednow-is-approaching", "fednows-first-birthday...", "fednow-at-two..."), about 20 gated reports and webinars (e.g. "international payments: build, buy or both", "rethinking testing strategies for real-time payments"), 12 podcast pages and posts on staying up through cloud outages ("google-cloud-went-down-form3-payments-kept-moving", "built-for-the-unexpected...aws-outage").Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source
• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source
• Status pagestatus.form3.tech runs on Atlassian Statuspage and showed "All systems operational" on October 23, 2026; the site links it as "API Status".Source

Add a marketing dataset in the same project: Pardot and Salesforce leads, opportunities and closed revenue by campaign, region and account. Build one dashboard for the Marketing Director with agreed definitions of MQL, opportunity and influenced revenue.

One version of the funnel lets marketing defend budget and shift spend quickly.

• Contract ends

  Document and hand over in month five.

• HiringReporting & Data Analyst (6-month fixed-term, UK, posted October 20, 2026): complete the Customer Service reporting suite in AWS QuickSight, "Design, build and document reusable datasets", "Establish consistent business metrics, definitions and reporting logic" and "Automate manual reporting".Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source

Cut each episode into five 60-second clips, post them on LinkedIn from leaders' profiles, run the best as ads to the target account list, and add the full episodes to relevant scheme pages.

Short clips travel on LinkedIn where payments leaders are, and ads to named accounts turn content into account engagement.

• Low engagement

  Lead with sharp opinions, not intros.

• Your channelsYouTube @Form3Cloud: 548 subscribers, 97 videos, about 17,300 views in total. The "Payments Cannot Fail" series is hosted by Mark Fieldhouse with CEO and co-founder Mike Walters in episode 1; the homepage features it.Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source

Build a joint page with each core partner (how the two connect, a reference architecture, a joint customer), run a joint webinar, and agree a lead-sharing process. Do the same with one system integrator.

Partners already sit in core replacement deals; joint material puts Form3 on the shortlist early.

• Partners favour rivals

  Focus on joint customers first.

• Your websiteThe sitemap lists 53 press releases, many naming customers that went live or selected Form3: Ebury, Mollie, GoCardless (Bacs), IFX Payments (Verification of Payee), Klarna, Currencycloud, LHV, Aion Bank, SumUp, Barclays SEPA, plus FedNow certification, the FedNow pilot and partnerships with Thought Machine, Mambu, BPC and Accenture.Source
• Your websitePartnerships: "Our partnership ecosystem spans strategy firms, system integrators, core banking, and technology providers", with separate Technical & Ecosystem and Channel & Distribution partner pages.Source

Turn the report into a short calculator: schemes needed, volumes, team size, current spend and target go-live date; the output compares in-house build, licensed software and a managed service, and links to a call.

Buyers have to justify the choice internally; a calculator gives them numbers and gives Form3 a qualified lead.

• Numbers challenged

  Show the assumptions and ranges.

• Your websiteSitemap (448 URLs): 207 payment-insights articles, including about 16 on FedNow and RTP written between 2022 and 2025 (e.g. "fednow-is-approaching", "fednows-first-birthday...", "fednow-at-two..."), about 20 gated reports and webinars (e.g. "international payments: build, buy or both", "rethinking testing strategies for real-time payments"), 12 podcast pages and posts on staying up through cloud outages ("google-cloud-went-down-form3-payments-kept-moving", "built-for-the-unexpected...aws-outage").Source
• Competitor researchRivals' own homepages: Volante Technologies, "the trusted partner to over 150 banks, financial institutions, market infrastructures, clearing houses, and corporate treasuries in 35 countries" (real-time payments, ISO 20022, payments as a service); Icon Solutions, "advanced payments technology (IPF) and end-to-end services"; Finzly, "BankOS, a complete platform for all U.S. domestic rails".See the research Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source

Build one hub: how payee checks work in each market, integration steps with Form3, a short story from IFX, a checklist and a booking link. Run search ads on the main terms.

Compliance-driven work has urgent buyers; a clear hub catches them when they search.

• Rules change

  Date the page and review monthly.

• Your websiteThe sitemap lists 53 press releases, many naming customers that went live or selected Form3: Ebury, Mollie, GoCardless (Bacs), IFX Payments (Verification of Payee), Klarna, Currencycloud, LHV, Aion Bank, SumUp, Barclays SEPA, plus FedNow certification, the FedNow pilot and partnerships with Thought Machine, Mambu, BPC and Accenture.Source
• Your websiteSitemap (448 URLs): 207 payment-insights articles, including about 16 on FedNow and RTP written between 2022 and 2025 (e.g. "fednow-is-approaching", "fednows-first-birthday...", "fednow-at-two..."), about 20 gated reports and webinars (e.g. "international payments: build, buy or both", "rethinking testing strategies for real-time payments"), 12 podcast pages and posts on staying up through cloud outages ("google-cloud-went-down-form3-payments-kept-moving", "built-for-the-unexpected...aws-outage").Source
• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source

Build a fintech page for the US: how sponsor-bank access works with Form3, which rails, typical go-live time, and a short qualifying form. Partner with two sponsor banks to co-market to their fintech pipelines.

Fintechs move faster than banks and can become volume quickly; the bank partner brings them to Form3.

• Smaller deals

  Set a minimum volume.

• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source
• Your websitePress release, September 23, 2026: Form3 launched "AI agent-ready payments infrastructure", starting with a read-only Model Context Protocol (MCP) adaptor that lets authorised AI agents retrieve and interpret payment information "while simultaneously keeping the AI outside of the payment flow". It says Form3 is "Trusted by Tier 1 banks like Barclays, Santander and JP Morgan, as well as leading fintechs Klarna, Mollie and SumUp".Source

Remove the redirect hop, compress or lazy-load images and video below the fold, defer non-essential scripts, and set a page-weight budget for campaign landing pages.

Faster pages on slow connections lift ad conversion and keep the Core Web Vitals pass as more content is added.

• Breaking tracking

  Test tags after each change.

• PageSpeed testGoogle PageSpeed for www.form3.tech (October 23, 2026). Real Chrome visitors pass Core Web Vitals: main content in 1.27 s and taps answered in 80 ms at the 75th percentile, and site-wide load time is 12% faster than a year ago. The mobile lab test scores 67/100 with the main content at 6.1 s, a 5 MB homepage and 122 requests; the biggest flagged fix is "Avoid multiple page redirects" (about 0.8 s).Source
• Site checkThe bare domain form3.tech (no www) answers with a 151-byte page whose only content is a JavaScript line that sends the browser to www.form3.tech. The homepage returns HTTP 200 with no title or description; every deeper path, such as form3.tech/contact, form3.tech/platform and form3.tech/company/careers, returns HTTP 404 (checked twice on October 23, 2026). The www pages themselves return 200.Source
• HiringSenior Digital Marketing Manager (remote UK and US, posted October 19, 2026), reporting to the Marketing Director: "lead Form3's digital growth and demand generation strategy", "Build account-based marketing programmes for high-value prospects and strategic accounts", "Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance" and "Improve website performance, conversion rates, user journeys". Tools named: Salesforce, Pardot, Salesloft, Cognism, ZoomInfo. Hiring from the UK and five US states.Source

Publish a yearly report with aggregated, anonymised trends by region and scheme, with a launch webinar, press briefings and a chart pack for sales. Repeat each year to build a series.

Original data earns press, analyst attention and links, and positions Form3 as the authority on A2A payments.

• Data sensitivity

  Aggregate and suppress small groups.

• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source
• Your websiteSitemap (448 URLs): 207 payment-insights articles, including about 16 on FedNow and RTP written between 2022 and 2025 (e.g. "fednow-is-approaching", "fednows-first-birthday...", "fednow-at-two..."), about 20 gated reports and webinars (e.g. "international payments: build, buy or both", "rethinking testing strategies for real-time payments"), 12 podcast pages and posts on staying up through cloud outages ("google-cloud-went-down-form3-payments-kept-moving", "built-for-the-unexpected...aws-outage").Source
• Your channelsYouTube @Form3Cloud: 548 subscribers, 97 videos, about 17,300 views in total. The "Payments Cannot Fail" series is hosted by Mark Fieldhouse with CEO and co-founder Mike Walters in episode 1; the homepage features it.Source

Recruit three to five founding customers (a bank, a credit union group and fintechs) with early access, joint testing in the simulator, input on the roadmap and launch publicity. Use the Canada waitlist to find them.

Founding customers give proof on launch day and a head start on rivals.

• Launch timing slips

  Keep the group informed monthly.

• Your websiteCanada page: "Canada's next-generation payment infrastructure is on its way. Form3 is building the financial fabric..." with a "STAY INFORMED" call to action and "Stay in the Know About Canada's Launch". Canada appears in the site's region menu.Source
• HiringUS build-out: a Senior Business Analyst - US Payments (remote US/Canada, travel "primarily to New York") for "our live FedNow and RTP solutions" and "the build of new ACH and Fedwire gateway capabilities", and a Senior Software Developer (Go) - US Payments contract role in Canada.Source
• Your websitePayments Simulator page: "Access the non-live testing environment via our API, all without the cost or complexity of engaging directly with payment network testing environments. Try multiple payment networks across the US, UK and Europe, including TCH RTP, FedNow, FPS Direct, Bacs, all SEPA services and Verification of Payee." The calls to action are "LET'S BUILD TOGETHER" and "TALK TO OUR EXPERTS".Source
• Your websiteEvents page: six upcoming industry events in the US and Canada (Money 20/20 US, ABA Annual Convention, Instant Payments Summit Canada in Toronto, FPC Fall Member Meeting, AFP 2026, TCH Annual Conference), with "keep in touch at [email protected]" as the only contact route.Source

Sign two channel partners that already serve community banks and credit unions (processors, bankers' banks or cores), package a standard offer, and co-market at their user events.

Channels reach the long tail at low cost, and every connected bank adds volume.

• Channel conflict

  Clear territory and account rules.

• Your websitePartnerships: "Our partnership ecosystem spans strategy firms, system integrators, core banking, and technology providers", with separate Technical & Ecosystem and Channel & Distribution partner pages.Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source
• HiringUS build-out: a Senior Business Analyst - US Payments (remote US/Canada, travel "primarily to New York") for "our live FedNow and RTP solutions" and "the build of new ACH and Fedwire gateway capabilities", and a Senior Software Developer (Go) - US Payments contract role in Canada.Source

Show 90-day and 12-month uptime per region on the resilience page, pulled from the status page, with a link to incident history and the multi-cloud design.

Transparent numbers build trust with risk teams and set Form3 apart from vendors that do not publish them.

• A bad month shows

  Explain incidents openly.

• Status pagestatus.form3.tech runs on Atlassian Statuspage and showed "All systems operational" on October 23, 2026; the site links it as "API Status".Source
• Your websiteUS page: "Connect to RTP, FedNow, Zelle, ACH, EPN, Fedwire, and SWIFT through a single API"; "Form3's multi-cloud architecture is designed for continuous operation even in the event of a cloud provider outage"; "Integrate alongside existing systems and evolve at your own pace."Source
• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source

Add a yearly reference ask to each customer review: a quote, a logo, a call, a case study or a conference talk. Track which customers have given what, and thank them with early product access.

A steady supply of proof keeps the story library fresh without overusing the same customers.

• Customer fatigue

  One ask a year.

• Your websiteThe Customer Stories page shows two stories, Nationwide and SumUp (both UK), plus a Lloyds Banking Group quote. The sitemap has six short testimonial pages (SumUp, Klarna, Lloyds, Barclays, Nationwide, Informed UI). There is no US customer story.Source
• Your websiteHomepage (checked October 23, 2026): "5 billion transactions processed annually", "50%+ of UK banks on board", "90%+ of UK payments market accessible through a single API", "40+ global customers"; four platform features (Payments Processing & Gateway, Orchestration & Intelligent Routing, Payments Simulator, Sponsor Bank Enablement); regional sections for the United States, Europe and the United Kingdom; ISO 27001, SOC 2 Type II, ISO 22301 and ISAE 3402 badges; four award tiles.Source
• Your websiteThe sitemap lists 53 press releases, many naming customers that went live or selected Form3: Ebury, Mollie, GoCardless (Bacs), IFX Payments (Verification of Payee), Klarna, Currencycloud, LHV, Aion Bank, SumUp, Barclays SEPA, plus FedNow certification, the FedNow pilot and partnerships with Thought Machine, Mambu, BPC and Accenture.Source