Foundation Risk Partners growth playbook

Add a "Retirement & Wealth" item to the Solutions menu with one page: 401(k) and retirement plan consulting (fiduciary support, plan design, ERISA compliance), executive and individual planning, and the FRP agencies that deliver it. Link it from Employee Benefits and Life pages, add "Retirement plans" to the contact form's needs list, and route those requests to the Wealth & Retirement Salesforce org. Ask every benefits account manager to mention the page at renewal.

Employers already trust FRP with benefits; a visible retirement offer turns each benefits client into a second-line opportunity and gives the new retirement and planning hires inbound demand.

[ ] Solutions menu item
[ ] 401(k) and retirement plan consulting section
[ ] Executive and individual planning section
[ ] Agencies that deliver each service
[ ] Compliance-approved wording
[ ] Contact form option routed to Wealth & Retirement Salesforce
[ ] Links from Employee Benefits and Life pages

• Advisory rules differ from insurance rules

  Have compliance approve every claim on the page.

• Agencies market retirement under their own brands

  Show the agency names on the page and link to them.

• HiringClient Relationship Manager-Retirement Services (remote, posted October 8, 2026) for the Advus team: "comprehensive relationship management support to our Retirement Plan Advisors" for "401(k) and other retirement plan services", acting as "an internal ERISA and 401(k) expert". A Financial Planning Advisor for the LBW team (Valencia, CA, posted October 12, 2026) will "Prepare and deliver financial planning sessions, presentations, or seminars to drive new business" and "Contribute to developing new sales & marketing strategies".Source
• HiringSalesforce Enablement Lead (remote, posted October 13, 2026): drive "adoption, and continued engagement across our Insurance and Wealth & Retirement Salesforce platforms", "two distinct Salesforce organizations", and "Lead the Salesforce enablement workstream for new agency onboarding".Source
• Your websiteThe Solutions menu offers Employee Benefits, Personal Lines, Property & Casualty, Life, Disability and LTC, five specialty practices and Risk Management; there is no retirement plan or wealth management page. The Employee Benefits page never mentions 401(k) or retirement, although the West Region page lists "401(k), Medicare plans" under employee benefits and Advus Financial Partners appears in the agency list.Source
• Your websiteThe contact form asks for state and city and "What best describes your needs?" with six options: Insurance Coverage, Employee Benefits, Risk Management, Claims Support, Multiple Services, Other. Every "Consult With a Broker" button on the solutions pages and every "Learn more" link on the Industries page goes to this one form.Source
• Your websiteNews post, September 8, 2025, "A Complete Insurance Solutions Ecosystem": The Westport Group's new Chief Development Officer writes that "the modern-day demand is for one partner that will address and manage their complete financial need" and that "if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers"; FRP is "rapidly growing through M&A and diversification of solutions".Source
• Competitor researchRivals' own homepages: Alera Group's navigation has Financial Services with Wealth Management and Retirement Plans next to its insurance lines; World Insurance Associates says it covers "risk management, employee benefits, and retirement and wealth management services" with "Retirement Plan Consulting" for employers; Acrisure "connects ambitious people and entrepreneurs with the insurance and business solutions they need"; Patriot Growth Insurance Services offers a "national team" with tailored solutions.See the research Source

Write an H1 and meta description that name FRP as a national insurance brokerage and consulting firm (commercial, employee benefits, personal, retirement) with agencies across all 50 states, add a share image, and put the counter numbers in the HTML so they read correctly without scripts.

A clear first impression in search and in shared links helps recruits, clients and agencies considering a sale.

• Counts change with each acquisition

  Update the numbers quarterly.

• Your websitefoundationriskpartners.com redirects to foundationrp.com. The homepage says FRP is "one of the fastest-growing insurance brokerage and consulting firms in the United States" with "close to 200 strategic partnerships", then lists about 45 agency partners by region and seven specialty practices, each linking to its own website. The homepage has no meta description, no H1 heading and no social share image.Source
• Your websiteStatistics on the solutions pages count up with scripts, so the page HTML reads "0 % of businesses in the U.S. are underinsured by 40% or more", "$ 0 Billion per year" and, on Employee Benefits, "0 % of new-client compliance assessments conducted by our auditors reveal errors"; the homepage shows "0 PARTNERSHIPS 0 OFFICES 0 CITIES 0 STATES 0 PROFESSIONALS". The Property & Casualty and Personal Lines pages were last modified in February 2023 per the sitemap.Source
• Google PageSpeedHomepage, mobile lab test (October 21, 2026): performance 49/100 (desktop 95), main content after 13.6s, 3.3 MB; the biggest fixes are unused JavaScript (about 4s), render-blocking requests (about 2.3s) and unused CSS (about 1.2s). Real visitors (Chrome UX Report) pass Core Web Vitals: LCP 1.5s, INP 95ms, CLS 0.Source

Render the numbers as text with the animation on top, replace older statistics with current ones from named sources, and add a "last reviewed" date. Use FRP's own data where possible (for example, the share of new-client benefits audits that find errors).

A broker selling risk analysis should not show a page that reads "0%" to machines, and current numbers make the pages worth citing.

• Own statistics need backing

  Publish only figures FRP can show its method for.

• Your websiteStatistics on the solutions pages count up with scripts, so the page HTML reads "0 % of businesses in the U.S. are underinsured by 40% or more", "$ 0 Billion per year" and, on Employee Benefits, "0 % of new-client compliance assessments conducted by our auditors reveal errors"; the homepage shows "0 PARTNERSHIPS 0 OFFICES 0 CITIES 0 STATES 0 PROFESSIONALS". The Property & Casualty and Personal Lines pages were last modified in February 2023 per the sitemap.Source
• Your websiteLife, Disability and LTC page: key person planning, deferred compensation, estate and special needs planning, with statistics such as "70% of people over 65 will need LTC, with an average cost of $138,000 per person"; the Employee Benefits page lists benefits administration, compliance, underwriting and advocacy.Source
• Your websiteThe Solutions menu offers Employee Benefits, Personal Lines, Property & Casualty, Life, Disability and LTC, five specialty practices and Risk Management; there is no retirement plan or wealth management page. The Employee Benefits page never mentions 401(k) or retirement, although the West Region page lists "401(k), Medicare plans" under employee benefits and Advus Financial Partners appears in the agency list.Source

Build a searchable network directory: every agency and practice with its states, lines and website, filterable by state and line, updated at each closing. Link it from the homepage, the Partnerships page and job posts.

A complete, current network shows scale to sellers and helps clients find the right local agency.

• Some agencies want to stay low-key

  Let each agency choose how it is listed.

• Your websitefoundationriskpartners.com redirects to foundationrp.com. The homepage says FRP is "one of the fastest-growing insurance brokerage and consulting firms in the United States" with "close to 200 strategic partnerships", then lists about 45 agency partners by region and seven specialty practices, each linking to its own website. The homepage has no meta description, no H1 heading and no social share image.Source
• Your websiteThe Westport Group (hiring in Braintree, MA) and SIP Insurance (named in a job post) are not in the homepage agency list, which ends with a link to "Additional FRP West Regional Agencies". The Regional Locations page lists three head offices (Ormond Beach FL, Louisville KY, New Hyde Park NY).Source
• Your websitePartnerships page: an M&A program for agencies ("Interested in joining the finest and fastest growing network of insurance agencies?"), backed by private equity firm Partners Group, with a Chief Acquisition Officer and an email link as the only contact route.Source
• HiringMarketing Analyst - Commercial Lines (Orange, CA, posted October 9, 2026; $125,000-$175,000): an insurance placement role that markets "new and renewal commercial insurance opportunities" to carriers, wholesalers and specialty markets, prepares "side-by-side carrier comparisons", monitors "carrier appetite changes", and records activity in Applied Epic. A Producer in Training opened October 20, 2026 for The Westport Group in Braintree, MA.Source

Use state, city and need to assign each request in Salesforce to the nearest agency with that line, alert the producer, send the requester a confirmation naming their local agency and adviser, and track time to first contact.

Speed and a named local adviser win commercial and benefits buyers who are comparing brokers.

• Two Salesforce orgs

  Send retirement requests to the Wealth & Retirement org.

• Your websiteThe contact form asks for state and city and "What best describes your needs?" with six options: Insurance Coverage, Employee Benefits, Risk Management, Claims Support, Multiple Services, Other. Every "Consult With a Broker" button on the solutions pages and every "Learn more" link on the Industries page goes to this one form.Source
• HiringSalesforce Enablement Lead (remote, posted October 13, 2026): drive "adoption, and continued engagement across our Insurance and Wealth & Retirement Salesforce platforms", "two distinct Salesforce organizations", and "Lead the Salesforce enablement workstream for new agency onboarding".Source
• HiringThe Greenhouse board lists 60 open roles (read October 21, 2026): 32 in account management, 10 in sales, 6 Summer 2027 internships. Commercial Lines Account Managers are wanted in Key West, Miami, Jacksonville, Pensacola, Port St. Lucie, St. Augustine, Panama City and Jonesville, Florida, and in Apex NC, Sacramento, Warrington PA and Orange CA; two regional VPs of operations (P&C and Employee Benefits) are open in Orange, CA.Source

Unpublish the sample page, redirect the coronavirus pages, keep tag pages out of the index, and turn the best LinkedIn announcements into short FRP news posts that link back to LinkedIn.

A clean sitemap helps the pages that matter get crawled, and news on FRP's own site builds its search presence instead of LinkedIn's.

• Losing old links

  Redirect rather than delete.

• Your websiteSitemap (588 URLs): 302 tag pages; the post sitemap lists dozens of entries that are links out to LinkedIn posts and agency websites rather than FRP pages; WordPress's default /sample-page/ (2019) and two /coronavirus/ entries are still listed; the RSS feed's last post is July 14, 2026.Source

Offer every benefits client a free annual whole-account review: commercial coverage gaps, retirement plan health and executive personal lines. Use a one-page scorecard, book the review with the benefits renewal, and track lines per client in Salesforce.

Clients with more lines stay longer, and the review gives producers a warm reason to meet.

• Agencies compete for credit

  Agree a shared-credit rule before launch.

• HiringCommercial Insurance Sales Producers (Balsiger Insurance in Boulder, CO, and Las Vegas): "Ability to partner with existing FRP Advisors to cross sell P&C lines into existing accounts", "source referrals through existing professional & personal relationships" and "cold call to set appointments". Employee Benefits Sales Consultants and Producers are open in Louisville, Columbia MD, Camden NJ, Las Vegas, Orange, Woodland Hills, San Francisco and Valencia.Source
• HiringRegional Unit Leader, Northern California (Sacramento, posted October 9, 2026): owns "the overall P&L", "strategic sales plans to drive new business, cross-sell opportunities, and upsell initiatives", and will "Represent Foundation Risk Partners at industry events and networking functions to strengthen brand visibility and recruit top-tier sales talent".Source
• Your websiteNews post, September 8, 2025, "A Complete Insurance Solutions Ecosystem": The Westport Group's new Chief Development Officer writes that "the modern-day demand is for one partner that will address and manage their complete financial need" and that "if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers"; FRP is "rapidly growing through M&A and diversification of solutions".Source
• HiringSalesforce Enablement Lead (remote, posted October 13, 2026): drive "adoption, and continued engagement across our Insurance and Wealth & Retirement Salesforce platforms", "two distinct Salesforce organizations", and "Lead the Salesforce enablement workstream for new agency onboarding".Source

Build one page per industry with the risks, the coverages, the FRP agency and specialists who serve it, a short client example and an industry checklist download. Start with healthcare and construction.

Buyers search by industry and choose brokers who know their risks.

• Client examples need consent

  Use anonymised examples where needed.

• Your websiteIndustries page: short paragraphs on habitational property, construction, manufacturing, aviation, healthcare and utilities, each ending in "Learn more" to the contact form. There are no pages per industry, no case studies and no testimonials from clients (the six testimonial entries in the sitemap are from interns and staff).Source
• HiringCornell Insurance (Edison, NJ) is hiring a Clinical Risk Management Manager to review "medical records, incident reports, and claims data to identify potential clinical risks" for healthcare providers, and a Medical Professional Liability Risk Manager.Source
• Your websiteThe contact form asks for state and city and "What best describes your needs?" with six options: Insurance Coverage, Employee Benefits, Risk Management, Claims Support, Multiple Services, Other. Every "Consult With a Broker" button on the solutions pages and every "Learn more" link on the Industries page goes to this one form.Source

Build a professional-referral program: a short page for CPAs, attorneys and bankers, a quarterly client-risk briefing they can share, and a simple referral form that tracks the source in Salesforce.

Advisers who already serve business owners send warmer leads than cold calls.

• Referral fees are regulated

  Use thank-you and education, not payments, unless compliance approves.

• HiringCommercial Insurance Sales Producers (Balsiger Insurance in Boulder, CO, and Las Vegas): "Ability to partner with existing FRP Advisors to cross sell P&C lines into existing accounts", "source referrals through existing professional & personal relationships" and "cold call to set appointments". Employee Benefits Sales Consultants and Producers are open in Louisville, Columbia MD, Camden NJ, Las Vegas, Orange, Woodland Hills, San Francisco and Valencia.Source
• Your websiteLife, Disability and LTC page: key person planning, deferred compensation, estate and special needs planning, with statistics such as "70% of people over 65 will need LTC, with an average cost of $138,000 per person"; the Employee Benefits page lists benefits administration, compliance, underwriting and advocacy.Source
• HiringSalesforce Enablement Lead (remote, posted October 13, 2026): drive "adoption, and continued engagement across our Insurance and Wealth & Retirement Salesforce platforms", "two distinct Salesforce organizations", and "Lead the Salesforce enablement workstream for new agency onboarding".Source

Offer benefits clients a free financial wellness seminar series for their employees (retirement basics, insurance at home, planning for care costs), delivered by FRP planners, with an optional one-to-one session.

It adds value to the benefits relationship and creates individual planning clients within compliance rules.

• Employer concerns about selling

  Keep sessions educational with opt-in follow-up.

• HiringClient Relationship Manager-Retirement Services (remote, posted October 8, 2026) for the Advus team: "comprehensive relationship management support to our Retirement Plan Advisors" for "401(k) and other retirement plan services", acting as "an internal ERISA and 401(k) expert". A Financial Planning Advisor for the LBW team (Valencia, CA, posted October 12, 2026) will "Prepare and deliver financial planning sessions, presentations, or seminars to drive new business" and "Contribute to developing new sales & marketing strategies".Source
• Your websiteLife, Disability and LTC page: key person planning, deferred compensation, estate and special needs planning, with statistics such as "70% of people over 65 will need LTC, with an average cost of $138,000 per person"; the Employee Benefits page lists benefits administration, compliance, underwriting and advocacy.Source
• Your websiteThe Solutions menu offers Employee Benefits, Personal Lines, Property & Casualty, Life, Disability and LTC, five specialty practices and Risk Management; there is no retirement plan or wealth management page. The Employee Benefits page never mentions 401(k) or retirement, although the West Region page lists "401(k), Medicare plans" under employee benefits and Advus Financial Partners appears in the agency list.Source

Write one 90-day playbook for each closing: Salesforce live, client list matched to network lines, a cross-sell campaign to the agency's clients, introductions to specialty practices and a 90-day review of new lines written.

A repeatable integration turns each acquisition into growth sooner and shows sellers what joining FRP delivers.

• Agency culture

  Let each agency keep its brand with clients.

• HiringSalesforce Enablement Lead (remote, posted October 13, 2026): drive "adoption, and continued engagement across our Insurance and Wealth & Retirement Salesforce platforms", "two distinct Salesforce organizations", and "Lead the Salesforce enablement workstream for new agency onboarding".Source
• Your websitePartnerships page: an M&A program for agencies ("Interested in joining the finest and fastest growing network of insurance agencies?"), backed by private equity firm Partners Group, with a Chief Acquisition Officer and an email link as the only contact route.Source
• Your websiteNews post, September 8, 2025, "A Complete Insurance Solutions Ecosystem": The Westport Group's new Chief Development Officer writes that "the modern-day demand is for one partner that will address and manage their complete financial need" and that "if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers"; FRP is "rapidly growing through M&A and diversification of solutions".Source

Add three short stories from agency owners (why they joined, what changed for clients and staff), a clear "what happens after you join" timeline and a confidential inquiry form.

Peer proof and a clear process stand out in a crowded buyer market.

• Confidentiality

  Approve every story with the owner.

• Your websitePartnerships page: an M&A program for agencies ("Interested in joining the finest and fastest growing network of insurance agencies?"), backed by private equity firm Partners Group, with a Chief Acquisition Officer and an email link as the only contact route.Source
• Your websiteNews post, September 8, 2025, "A Complete Insurance Solutions Ecosystem": The Westport Group's new Chief Development Officer writes that "the modern-day demand is for one partner that will address and manage their complete financial need" and that "if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers"; FRP is "rapidly growing through M&A and diversification of solutions".Source
• Competitor researchRivals' own homepages: Alera Group's navigation has Financial Services with Wealth Management and Retirement Plans next to its insurance lines; World Insurance Associates says it covers "risk management, employee benefits, and retirement and wealth management services" with "Retirement Plan Consulting" for employers; Acrisure "connects ambitious people and entrepreneurs with the insurance and business solutions they need"; Patriot Growth Insurance Services offers a "national team" with tailored solutions.See the research Source

Build a careers page for producers: the path from intern or Producer in Training to producer, real earnings ranges from the job posts, academy graduates' stories, and roles by city. Share it at campus and industry events.

A visible career path fills the producer pipeline that drives growth.

• Earnings vary

  Show ranges from the posts.

• HiringThe Greenhouse board lists 60 open roles (read October 21, 2026): 32 in account management, 10 in sales, 6 Summer 2027 internships. Commercial Lines Account Managers are wanted in Key West, Miami, Jacksonville, Pensacola, Port St. Lucie, St. Augustine, Panama City and Jonesville, Florida, and in Apex NC, Sacramento, Warrington PA and Orange CA; two regional VPs of operations (P&C and Employee Benefits) are open in Orange, CA.Source
• HiringMarketing Analyst - Commercial Lines (Orange, CA, posted October 9, 2026; $125,000-$175,000): an insurance placement role that markets "new and renewal commercial insurance opportunities" to carriers, wholesalers and specialty markets, prepares "side-by-side carrier comparisons", monitors "carrier appetite changes", and records activity in Applied Epic. A Producer in Training opened October 20, 2026 for The Westport Group in Braintree, MA.Source
• HiringRegional Unit Leader, Northern California (Sacramento, posted October 9, 2026): owns "the overall P&L", "strategic sales plans to drive new business, cross-sell opportunities, and upsell initiatives", and will "Represent Foundation Risk Partners at industry events and networking functions to strengthen brand visibility and recruit top-tier sales talent".Source

Publish a short quarterly outlook by line and region (property, auto, workers' compensation, cyber): rate direction, capacity and renewal tips. Send it to clients and prospects 90 days before renewals.

Market insight positions FRP as the expert at the moment clients compare brokers.

• Forecasts can be wrong

  Describe trends, not promises.

• HiringMarketing Analyst - Commercial Lines (Orange, CA, posted October 9, 2026; $125,000-$175,000): an insurance placement role that markets "new and renewal commercial insurance opportunities" to carriers, wholesalers and specialty markets, prepares "side-by-side carrier comparisons", monitors "carrier appetite changes", and records activity in Applied Epic. A Producer in Training opened October 20, 2026 for The Westport Group in Braintree, MA.Source
• Your websiteStatistics on the solutions pages count up with scripts, so the page HTML reads "0 % of businesses in the U.S. are underinsured by 40% or more", "$ 0 Billion per year" and, on Employee Benefits, "0 % of new-client compliance assessments conducted by our auditors reveal errors"; the homepage shows "0 PARTNERSHIPS 0 OFFICES 0 CITIES 0 STATES 0 PROFESSIONALS". The Property & Casualty and Personal Lines pages were last modified in February 2023 per the sitemap.Source
• HiringCommercial Insurance Sales Producers (Balsiger Insurance in Boulder, CO, and Las Vegas): "Ability to partner with existing FRP Advisors to cross sell P&C lines into existing accounts", "source referrals through existing professional & personal relationships" and "cold call to set appointments". Employee Benefits Sales Consultants and Producers are open in Louisville, Columbia MD, Camden NJ, Las Vegas, Orange, Woodland Hills, San Francisco and Valencia.Source

Remove unused scripts and CSS from the page builder, defer non-critical scripts, and preload the hero image. Re-test the solutions pages too.

A faster site helps the visitors on slow mobile connections and leaves room as pages are added.

• Page builder limits

  Test each change on staging.

• Google PageSpeedHomepage, mobile lab test (October 21, 2026): performance 49/100 (desktop 95), main content after 13.6s, 3.3 MB; the biggest fixes are unused JavaScript (about 4s), render-blocking requests (about 2.3s) and unused CSS (about 1.2s). Real visitors (Chrome UX Report) pass Core Web Vitals: LCP 1.5s, INP 95ms, CLS 0.Source

Give clients one login that shows policies, certificates, renewals, benefits documents and retirement plan status, with their FRP team named. Start with clients who hold two or more lines.

A single view makes the "one partner" promise real and raises retention.

• Data security

  Security review before launch.

• HiringSalesforce Enablement Lead (remote, posted October 13, 2026): drive "adoption, and continued engagement across our Insurance and Wealth & Retirement Salesforce platforms", "two distinct Salesforce organizations", and "Lead the Salesforce enablement workstream for new agency onboarding".Source
• Your websiteNews, May 8, 2026: FRP leaders joined Version 1's AI Co-Creation Studio in Dublin; the partnership "has already delivered AI-driven solutions that significantly reduce processing times, improve accuracy and create greater capacity for client-facing teams to focus on higher-value advisory work".Source
• Your websiteNews post, September 8, 2025, "A Complete Insurance Solutions Ecosystem": The Westport Group's new Chief Development Officer writes that "the modern-day demand is for one partner that will address and manage their complete financial need" and that "if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers"; FRP is "rapidly growing through M&A and diversification of solutions".Source

Survey client employers each year on benefits cost, retirement participation, cyber and property concerns; publish results by region and industry; present them at client events.

Original research earns press and gives every producer a reason to call.

• Low response

  Offer each respondent a benchmark of their own.

• Your websiteStatistics on the solutions pages count up with scripts, so the page HTML reads "0 % of businesses in the U.S. are underinsured by 40% or more", "$ 0 Billion per year" and, on Employee Benefits, "0 % of new-client compliance assessments conducted by our auditors reveal errors"; the homepage shows "0 PARTNERSHIPS 0 OFFICES 0 CITIES 0 STATES 0 PROFESSIONALS". The Property & Casualty and Personal Lines pages were last modified in February 2023 per the sitemap.Source
• Your websiteNews post, September 8, 2025, "A Complete Insurance Solutions Ecosystem": The Westport Group's new Chief Development Officer writes that "the modern-day demand is for one partner that will address and manage their complete financial need" and that "if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers"; FRP is "rapidly growing through M&A and diversification of solutions".Source
• HiringCommercial Insurance Sales Producers (Balsiger Insurance in Boulder, CO, and Las Vegas): "Ability to partner with existing FRP Advisors to cross sell P&C lines into existing accounts", "source referrals through existing professional & personal relationships" and "cold call to set appointments". Employee Benefits Sales Consultants and Producers are open in Louisville, Columbia MD, Camden NJ, Las Vegas, Orange, Woodland Hills, San Francisco and Valencia.Source

Apply the same automation to small commercial submissions: pre-fill applications from the client record, draft carrier comparisons for the analyst to check, and promise a quote timeline on the website.

Speed to quote wins small commercial accounts, and freed analyst time goes to complex placements.

• Errors in automated forms

  Human review before submission.

• Your websiteNews, May 8, 2026: FRP leaders joined Version 1's AI Co-Creation Studio in Dublin; the partnership "has already delivered AI-driven solutions that significantly reduce processing times, improve accuracy and create greater capacity for client-facing teams to focus on higher-value advisory work".Source
• HiringMarketing Analyst - Commercial Lines (Orange, CA, posted October 9, 2026; $125,000-$175,000): an insurance placement role that markets "new and renewal commercial insurance opportunities" to carriers, wholesalers and specialty markets, prepares "side-by-side carrier comparisons", monitors "carrier appetite changes", and records activity in Applied Epic. A Producer in Training opened October 20, 2026 for The Westport Group in Braintree, MA.Source
• Your websiteThe contact form asks for state and city and "What best describes your needs?" with six options: Insurance Coverage, Employee Benefits, Risk Management, Claims Support, Multiple Services, Other. Every "Consult With a Broker" button on the solutions pages and every "Learn more" link on the Industries page goes to this one form.Source

Publish a business hurricane readiness kit (documentation checklist, claims steps, contacts) and a pre-season review offer for Florida clients and prospects.

Useful local help builds trust where FRP is growing fastest.

• Claims advice needs care

  Keep to process, not coverage promises.

• HiringThe Greenhouse board lists 60 open roles (read October 21, 2026): 32 in account management, 10 in sales, 6 Summer 2027 internships. Commercial Lines Account Managers are wanted in Key West, Miami, Jacksonville, Pensacola, Port St. Lucie, St. Augustine, Panama City and Jonesville, Florida, and in Apex NC, Sacramento, Warrington PA and Orange CA; two regional VPs of operations (P&C and Employee Benefits) are open in Orange, CA.Source
• Your websiteStatistics on the solutions pages count up with scripts, so the page HTML reads "0 % of businesses in the U.S. are underinsured by 40% or more", "$ 0 Billion per year" and, on Employee Benefits, "0 % of new-client compliance assessments conducted by our auditors reveal errors"; the homepage shows "0 PARTNERSHIPS 0 OFFICES 0 CITIES 0 STATES 0 PROFESSIONALS". The Property & Casualty and Personal Lines pages were last modified in February 2023 per the sitemap.Source

Publish every announcement as a short post on foundationrp.com, then share it on LinkedIn; add a monthly client newsletter built from those posts.

Owned news builds search presence and gives clients one place to follow FRP.

• Workload

  Keep posts short.

• Your websiteSitemap (588 URLs): 302 tag pages; the post sitemap lists dozens of entries that are links out to LinkedIn posts and agency websites rather than FRP pages; WordPress's default /sample-page/ (2019) and two /coronavirus/ entries are still listed; the RSS feed's last post is July 14, 2026.Source
• Your websitefoundationriskpartners.com redirects to foundationrp.com. The homepage says FRP is "one of the fastest-growing insurance brokerage and consulting firms in the United States" with "close to 200 strategic partnerships", then lists about 45 agency partners by region and seven specialty practices, each linking to its own website. The homepage has no meta description, no H1 heading and no social share image.Source

Offer a short online self-assessment for practices (documentation, consent, follow-up, data protection) that returns a score and a call with a risk manager.

A useful tool brings in healthcare prospects for the specialists FRP is hiring.

• Medical-legal advice

  Present as general guidance.

• HiringCornell Insurance (Edison, NJ) is hiring a Clinical Risk Management Manager to review "medical records, incident reports, and claims data to identify potential clinical risks" for healthcare providers, and a Medical Professional Liability Risk Manager.Source
• Your websiteIndustries page: short paragraphs on habitational property, construction, manufacturing, aviation, healthcare and utilities, each ending in "Learn more" to the contact form. There are no pages per industry, no case studies and no testimonials from clients (the six testimonial entries in the sitemap are from interns and staff).Source