Gainsight growth playbook

Rebuild the Atlas page around the questions a CS or revenue leader asks before taking a call: what Atlas takes over (renewals for long-tail accounts), how a pod of agents and Renewal Agent Managers works, the proof ($75M ARR under management, 7,000+ interactions, early results), how results-based contracts are structured, what the customer keeps visibility of, and an FAQ on security, data and handover. Add a short long-tail calculator (accounts without a CSM x ARR x churn) that leads into the demo form.

A new category is sold on proof and clarity, not on a demo request. Putting the numbers and the contract model on the page shortens the first call, gives sellers a link to send, and gives search engines and AI assistants something concrete to cite for "AI-native services".

[ ] $75M+ ARR under management and 7,000+ interactions
[ ] How a renewal pod works (agents + Renewal Agent Managers)
[ ] How results-based contracts are structured
[ ] What the customer sees in Gainsight
[ ] FAQ: security, data, handover, renewal
[ ] Long-tail revenue-at-risk calculator
[ ] One early customer result
[ ] Demo form fed by the calculator

• Customer results need approval

  Start with aggregated figures and add named stories as they clear.

• Pricing questions without a list price

  Explain the structure, not the numbers.

• HiringPrincipal Product Marketing Manager, Atlas (posted September 18, 2026): the "founding product marketer for Atlas", with "no established analyst category, no competitor to compare notes with"; builds the first-call narrative, demo storyline and win/loss research, and partners with Demand Generation and Content "to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into".Source
• Your websiteAtlas page (sitemap date September 22, 2026): "The first AI-native renewal services for customer retention"; "Our agents do the work. Our people own the outcome."; sections on agents, people and platform, and "Fifteen years of retention knowledge". It has no figures, no customer story, no explanation of how contracts are priced and no FAQ; every call to action is a demo request.Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websitePress release, May 27, 2026: Gainsight moved Atlas to an AI-Native Services business, calling itself "the retention-as-a-service (RaaS) company"; "Outsourcing to BPOs increases coverage but often at the cost of quality of service"; "Additional AINS covering adoption, upsell and other post-sale outcomes will follow."Source
• HiringAtlas team: 4 of Gainsight's 15 open roles. The AI Product Manager (posted October 9, 2026) embeds with strategic customers, will "Construct ROI models and value narratives tailored to each account", design agentic renewal workflows, and "Document what you learn, configurations, failure modes, ROI frameworks"; a Strategic Technical Project Manager, AI Deployments (posted September 23) runs "AI agent plus human agent" deployments; a Staff Software Engineer sits in Atlas Engineering.Source

Write the correct Communities copy, add Staircase AI and Atlas sections with how each is bought, and add a short note that value-based pricing with Staircase included is coming, with a form to get the details.

Pricing pages are visited by late-stage buyers; missing products and copied text cost trust at the worst moment.

• Customers ask about the new pricing early

  Brief the account teams first.

• Your websitePricing page (sitemap date October 16, 2026): Gainsight CS Essentials and Enterprise with "Included Full Users" of 10 and 20 and "Request Pricing", plus Skilljar, Product Experience and Customer Communities. There is no Atlas or Staircase AI section, and the Customer Communities section repeats Skilljar's description word for word ("Turn every learner into a product expert with training that is easy to manage...").Source
• HiringPrincipal Product Marketing Manager, Customer Success and Staircase (posted September 18, 2026): leads "the joint Customer Success and Staircase narrative through integration: the combined value proposition, the migration and expansion story for existing customers, naming and pricing and packaging"; builds "competitive agents, pitch decks, and feature materials" and represents the products in analyst evaluations including the Gartner Magic Quadrant.Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websiteStaircase AI page: "Staircase surfaces the signal. Gainsight CS turns it into action. Together, they make every signal count." It analyses customer conversations for churn risk, expansion and stakeholder changes and extends into AI tools "via MCP"; staircase.ai now redirects to this page.Source

Confirm the real median go-live time with the onboarding team, use it everywhere, and show the steps that make it possible.

Consistent, specific claims are more believable, and a fast go-live is a strong reason to choose Essentials over lighter tools.

• Longer real median

  Show the range and what speeds it up.

• Your websiteGainsight Essentials: the site menu promises "Essential features and onboarding to help you start and scale with Gainsight in as little as two weeks", while the Essentials page says "go live in as little as four weeks".Source

Audit every tag and tool in Tag Manager and remove duplicates and unused ones, load the rest after the page is interactive, serve the dashboard image in a modern format at the right size, and cut render-blocking files. Set a page-weight budget per template.

Faster pages convert better on paid and organic traffic, and the homepage carries the demo button for every product.

• Losing tracking

  Agree with each tag owner before removing.

• Google PageSpeedHomepage on mobile: performance score 37 (desktop 38); in the lab the main content appears after 8.0 s. Real visitors fail Core Web Vitals on LCP (2.7 s) and INP (293 ms). The page downloads 3.6 MB in 244 requests, 2.8 MB of it from 35 third-party hosts, with Google Tag Manager alone at 1.1 MB; render-blocking requests cost about 2.3 s and the largest element is the product dashboard image.Source

Publish a fair comparison of the four options on cost per account, coverage, quality, time to start, visibility and who owns the result, with a worked example for 2,000 long-tail accounts.

Buyers searching "outsource customer success" or "renewal management services" are already looking for Atlas without knowing the name.

• Offending BPO partners

  Compare models, not named companies.

• Your websiteComparison pages under /alternative/: Gainsight vs ChurnZero, Totango (formerly Catalyst), Planhat, Pendo, Higher Logic Vanilla, Khoros, Bettermode, Discourse, Influitive, Docebo and Salesforce Experience Cloud. None compares Gainsight with Vitally, and none compares Atlas with its real alternatives: hiring CSMs, outsourcing to a BPO or leaving the long tail to automated email.Source
• Your websitePress release, May 27, 2026: Gainsight moved Atlas to an AI-Native Services business, calling itself "the retention-as-a-service (RaaS) company"; "Outsourcing to BPOs increases coverage but often at the cost of quality of service"; "Additional AINS covering adoption, upsell and other post-sale outcomes will follow."Source
• HiringPrincipal Product Marketing Manager, Atlas (posted September 18, 2026): the "founding product marketer for Atlas", with "no established analyst category, no competitor to compare notes with"; builds the first-call narrative, demo storyline and win/loss research, and partners with Demand Generation and Content "to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into".Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source

Publish a factual Gainsight vs. Vitally page, and update the Planhat page to compare agent capabilities: Staircase signals, Agent Studio and free MCP access.

Buyers now compare agents, not just features, and comparison searches are high intent.

• Fast-changing rivals

  Date each page.

• Your websiteComparison pages under /alternative/: Gainsight vs ChurnZero, Totango (formerly Catalyst), Planhat, Pendo, Higher Logic Vanilla, Khoros, Bettermode, Discourse, Influitive, Docebo and Salesforce Experience Cloud. None compares Gainsight with Vitally, and none compares Atlas with its real alternatives: hiring CSMs, outsourcing to a BPO or leaving the long tail to automated email.Source
• Competitor researchRivals' own homepages: Planhat, "Pi - The Multiplayer Customer Agent" in "the agentic customer platform built for commercial teams"; Vitally, "AI-Powered Customer Success with Quin"; ChurnZero, "digital first customer success".See the research Source
• HiringPrincipal Product Marketing Manager, Customer Success and Staircase (posted September 18, 2026): leads "the joint Customer Success and Staircase narrative through integration: the combined value proposition, the migration and expansion story for existing customers, naming and pricing and packaging"; builds "competitive agents, pitch decks, and feature materials" and represents the products in analyst evaluations including the Gartner Magic Quadrant.Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source

Give every prompt and skill a page with its use case, the products it needs and a copy button; make the categories real filter pages; remove the broken category URLs from the sitemap; and invite customers to submit prompts with credit.

Prompt pages answer searches like "Gainsight MCP renewal prompt" and give AI assistants clear pages to cite.

• Thin pages

  Add a use case and example output to each.

• Your websiteMCP Library: "Discover prompts that unlock more powerful ways to use Gainsight's MCP Servers", four pages of prompts on one paginated page with no page per prompt, and "Got a prompt worth sharing?". The sitemap lists 14 MCP category URLs (such as ?taxonomy=mcp-workflow&term=renewal) that return the homepage with a homepage canonical, checked twice on October 22, 2026.Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source

Before the change, run an in-app and email campaign to CS admins: a trial on their own accounts, a 30-day "signals you missed" report, and an account-team review. Turn the best results into new stories.

Customers who see Staircase signals on their own accounts before the pricing change will value the new model rather than question it.

• Data access concerns

  Use the existing security page and approvals.

• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• HiringPrincipal Product Marketing Manager, Customer Success and Staircase (posted September 18, 2026): leads "the joint Customer Success and Staircase narrative through integration: the combined value proposition, the migration and expansion story for existing customers, naming and pricing and packaging"; builds "competitive agents, pitch decks, and feature materials" and represents the products in analyst evaluations including the Gartner Magic Quadrant.Source
• Your websiteContent: a 240-entry glossary including "retention-as-a-service", an essential guide on retention-as-a-service, and years of blog posts on renewals and tech-touch customer success; 82 customer stories, three of them about Staircase AI.Source
• Your websiteStaircase AI page: "Staircase surfaces the signal. Gainsight CS turns it into action. Together, they make every signal count." It analyses customer conversations for churn risk, expansion and stakeholder changes and extends into AI tools "via MCP"; staircase.ai now redirects to this page.Source

Tag every attendee by session and interest, send session-based follow-ups within 48 hours, route hot accounts to sales and customers to their CSM, and report pipeline and retention per event.

Specific, fast follow-up turns attendance into meetings, and the report shows which events to keep.

• Over-emailing

  One follow-up per attendee per event.

• HiringSr Corporate Events Manager (posted October 15, 2026): runs Pulse conferences, trade shows and "the quarterly virtual event series", partners with Demand Generation on registration and follow-up "from invite through post-event", and will "Track attendance, pipeline, and retention results for each event" and build AI-assisted workflows.Source
• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source

Transcribe the top 50 sessions, publish each as a short article with key points and the video, and link each to the matching product and glossary entry.

Gainsight already owns the content; text versions make it findable.

• Speaker approval

  Ask speakers first.

• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source
• Your websiteContent: a 240-entry glossary including "retention-as-a-service", an essential guide on retention-as-a-service, and years of blog posts on renewals and tech-touch customer success; 82 customer stories, three of them about Staircase AI.Source

Turn the internal notes into a public, anonymised series: one deployment lesson a month (data mapping, handover, renewal workflow), with results ranges.

Honest field notes build trust in a category with no analyst coverage, and make Atlas the reference.

• Revealing too much

  Share patterns, not configurations.

• HiringAtlas team: 4 of Gainsight's 15 open roles. The AI Product Manager (posted October 9, 2026) embeds with strategic customers, will "Construct ROI models and value narratives tailored to each account", design agentic renewal workflows, and "Document what you learn, configurations, failure modes, ROI frameworks"; a Strategic Technical Project Manager, AI Deployments (posted September 23) runs "AI agent plus human agent" deployments; a Staff Software Engineer sits in Atlas Engineering.Source
• HiringPrincipal Product Marketing Manager, Atlas (posted September 18, 2026): the "founding product marketer for Atlas", with "no established analyst category, no competitor to compare notes with"; builds the first-call narrative, demo storyline and win/loss research, and partners with Demand Generation and Content "to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into".Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source

Build a hub on AI-native services for retention: the guide, the glossary entry, the comparison page, field notes and the Atlas page, all interlinked, with a clear definition and cited figures.

Owning the definition of a new category means every later search lands on Gainsight.

• Others adopt the term

  Be first with the clearest definition.

• Your websiteContent: a 240-entry glossary including "retention-as-a-service", an essential guide on retention-as-a-service, and years of blog posts on renewals and tech-touch customer success; 82 customer stories, three of them about Staircase AI.Source
• HiringPrincipal Product Marketing Manager, Atlas (posted September 18, 2026): the "founding product marketer for Atlas", with "no established analyst category, no competitor to compare notes with"; builds the first-call narrative, demo storyline and win/loss research, and partners with Demand Generation and Content "to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into".Source
• Your websitePress release, May 27, 2026: Gainsight moved Atlas to an AI-Native Services business, calling itself "the retention-as-a-service (RaaS) company"; "Outsourcing to BPOs increases coverage but often at the cost of quality of service"; "Additional AINS covering adoption, upsell and other post-sale outcomes will follow."Source
• Your websiteAtlas page (sitemap date September 22, 2026): "The first AI-native renewal services for customer retention"; "Our agents do the work. Our people own the outcome."; sections on agents, people and platform, and "Fifteen years of retention knowledge". It has no figures, no customer story, no explanation of how contracts are priced and no FAQ; every call to action is a demo request.Source

Build a joint page, a webinar and a starter skill pack for each partner, and list Gainsight in each partner's marketplace with use cases.

Partners bring buyers who already invest in agents, the audience for the build path.

• Partner priorities shift

  Agree quarterly goals.

• Your websiteRecent press: Gainsight "gives Agentforce the customer context to retain and grow revenue" (September 15, 2026), a Glean partnership (May 5, 2026), MCP access to the platform (April 2, 2026), a $25M investment (April 10, 2026) and a Leader placement in the 2025 Gartner Magic Quadrant for Customer Success Management Platforms, the second year running.Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websiteMCP Library: "Discover prompts that unlock more powerful ways to use Gainsight's MCP Servers", four pages of prompts on one paginated page with no page per prompt, and "Got a prompt worth sharing?". The sitemap lists 14 MCP category URLs (such as ?taxonomy=mcp-workflow&term=renewal) that return the homepage with a homepage canonical, checked twice on October 22, 2026.Source

Build a short explainer and a calculator showing each customer how the new model compares with their current contract, and train account teams to walk through it 120 days before renewal.

Early, specific explanations prevent churn surprises and can open expansion.

• Some customers pay more

  Prepare transition options.

• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websitePricing page (sitemap date October 16, 2026): Gainsight CS Essentials and Enterprise with "Included Full Users" of 10 and 20 and "Request Pricing", plus Skilljar, Product Experience and Customer Communities. There is no Atlas or Staircase AI section, and the Customer Communities section repeats Skilljar's description word for word ("Turn every learner into a product expert with training that is easy to manage...").Source
• HiringPrincipal Product Marketing Manager, Customer Success and Staircase (posted September 18, 2026): leads "the joint Customer Success and Staircase narrative through integration: the combined value proposition, the migration and expansion story for existing customers, naming and pricing and packaging"; builds "competitive agents, pitch decks, and feature materials" and represents the products in analyst evaluations including the Gartner Magic Quadrant.Source

Publish a monthly letter: one market shift, one Atlas or customer result, one question for readers. Post on LinkedIn and as a blog, and send to the community.

A consistent executive voice frames the category Gainsight is creating.

• Irregular cadence

  Keep two letters in reserve.

• HiringChief of Staff, CEO (posted October 15, 2026): authors "the CEO's internal and external communications", including "CEO thought leadership in his voice, newsletters, blogs, LinkedIn", and owns inbound and outbound speaking requests with Marketing.Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source

Publish an anonymised quarterly benchmark: renewal rates by segment, response rates by channel, what predicts long-tail churn. Brief analysts with it.

Original data earns press and analyst attention and defines the category on Gainsight's terms.

• Small sample

  Report ranges until volume grows.

• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• HiringPrincipal Product Marketing Manager, Atlas (posted September 18, 2026): the "founding product marketer for Atlas", with "no established analyst category, no competitor to compare notes with"; builds the first-call narrative, demo storyline and win/loss research, and partners with Demand Generation and Content "to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into".Source
• Your websiteRecent press: Gainsight "gives Agentforce the customer context to retain and grow revenue" (September 15, 2026), a Glean partnership (May 5, 2026), MCP access to the platform (April 2, 2026), a $25M investment (April 10, 2026) and a Leader placement in the 2025 Gartner Magic Quadrant for Customer Success Management Platforms, the second year running.Source

Put Gainsight's own long-tail renewals on Atlas for two quarters, measure renewal and expansion against a control group, and publish the result as "customer zero".

Using the product on your own business is the strongest proof, and it surfaces fixes before customers find them.

• Poor result in public

  Publish lessons either way.

• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• HiringAtlas team: 4 of Gainsight's 15 open roles. The AI Product Manager (posted October 9, 2026) embeds with strategic customers, will "Construct ROI models and value narratives tailored to each account", design agentic renewal workflows, and "Document what you learn, configurations, failure modes, ROI frameworks"; a Strategic Technical Project Manager, AI Deployments (posted September 23) runs "AI agent plus human agent" deployments; a Staff Software Engineer sits in Atlas Engineering.Source

Design an adoption service that combines Atlas pods with Skilljar academies and in-app guides, with contracts tied to activation. Pilot with five Atlas customers.

Selling a second outcome to existing Atlas customers is the fastest way to grow the services line.

• Spreading the team thin

  Launch only after renewals are proven.

• Your websitePress release, May 27, 2026: Gainsight moved Atlas to an AI-Native Services business, calling itself "the retention-as-a-service (RaaS) company"; "Outsourcing to BPOs increases coverage but often at the cost of quality of service"; "Additional AINS covering adoption, upsell and other post-sale outcomes will follow."Source
• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source
• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source

Create a Renewal Agent Manager track in Pulse Impact with Gainsight University training, and hire graduates into Atlas pods.

It builds the talent supply for Atlas and gives the program a clear job outcome.

• Slow ramp

  Pair each graduate with a senior manager.

• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source

Collect the best beta skills, publish them as installable templates with the author's name, and feature one each week in the community.

Templates speed up activation and show what agents can do in a CS team.

• Low-quality skills

  Review before listing.

• Your websitePress release, October 20, 2026: Atlas has "more than $75M of customer ARR under management in long-tail renewals and more than 7,000 agentic interactions to date"; with Atlas, "contracts are tied to results", and AI agents work with Renewal Agent Managers on long-tail accounts without a CSM. Gainsight also preannounced value-based pricing for Gainsight CS "available next year", scaling with ARR and customers managed, "with Staircase AI included and no charge for Model Context Protocol (MCP) access", and put Agent Studio into beta.Source
• Your websiteMCP Library: "Discover prompts that unlock more powerful ways to use Gainsight's MCP Servers", four pages of prompts on one paginated page with no page per prompt, and "Got a prompt worth sharing?". The sitemap lists 14 MCP category URLs (such as ?taxonomy=mcp-workflow&term=renewal) that return the homepage with a homepage canonical, checked twice on October 22, 2026.Source
• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source

Offer a free, anonymised health check: upload a list of accounts with ARR and renewal date, get a report on coverage gaps and revenue at risk, with an Atlas next step.

A useful free tool generates qualified Atlas leads with their own numbers attached.

• Data sensitivity

  Accept aggregated fields only.

• Your websiteHomepage: "The Customer Retention Platform"; "Agentic AI, your way. Buy the foundation. Build your advantage. Hand off the rest."; stories from Handshake, Rockwell Automation and DocuSign. The menu lists the Customer Community ("The world's largest CS community"), Pulse Library ("Timeless wisdom from the sessions that shaped CS"), Gainsight University and Pulse Impact ("Equitable access to career pathways"). Job posts say "More than 2,000 companies trust Gainsight".Source
• Your websiteAtlas page (sitemap date September 22, 2026): "The first AI-native renewal services for customer retention"; "Our agents do the work. Our people own the outcome."; sections on agents, people and platform, and "Fifteen years of retention knowledge". It has no figures, no customer story, no explanation of how contracts are priced and no FAQ; every call to action is a demo request.Source
• Your websiteStaircase AI page: "Staircase surfaces the signal. Gainsight CS turns it into action. Together, they make every signal count." It analyses customer conversations for churn risk, expansion and stakeholder changes and extends into AI tools "via MCP"; staircase.ai now redirects to this page.Source