Agent growth playbook

Delete or unpublish every template page (pricing, blog, features, about, contact, old-home copies, styleguide and the placeholder URL), redirect any that have traffic to the homepage, and republish the sitemap with only real pages. Then give each real page its own title and description (today every page is titled "Agent").

Search and AI answers about a recruiting firm are often a buyer's first check. Clean pages make the real offer, no fee until you hire, the thing they find.

[ ] /pricing-1, -2, -3
[ ] /blog-1, -2, -3
[ ] /features-1, -3
[ ] /about-1, -2, -3
[ ] /contact-1, -2, -3
[ ] /old-home, -2, -3
[ ] /styleguide and the placeholder /page/ URL
[ ] Unique title per real page
[ ] Sitemap resubmitted

• Breaking a page in use

  Check Framer analytics for visits before deleting.

• Your websiteSitemap (38 URLs, checked October 22, 2026): about 18 pages left over from the website template are listed for search engines: /pricing-1 to -3, /blog-1 to -3 and /features-1 and -3 titled "Boost Framer Website Template"; /pricing-1 shows the template's plans ("For hobby sites", "1,000 visitors"); /about-1 shows a placeholder team and offices in Amsterdam and Barcelona; /old-home to -3 say "Free Framer Template"; plus /contact-1 to -3, /styleguide and a placeholder /page/ URL.Source
• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source
• Your website/contingent page: "The Average Placement Fee for a recruiter is 20%. Ours is only 10% - and you only pay if you hire", "100% Contingent", "Any Role - Entry Level or Senior". The homepage does not link to it and has no pricing page; the FAQ asks "How does pricing work?".Source

Build /pricing: the 10% placement fee, nothing upfront, typical monthly salaries by role from the open searches (estimators, marketers, engineers), what happens if a hire does not work out, and a booking button. Link it from the homepage and every vertical page.

Buyers who choose offshore hiring are cost-led; a clear fee and salary range answers the first question and qualifies the call.

• Fee races to the bottom

  Show the guarantee and vetting next to the fee.

• Your website/contingent page: "The Average Placement Fee for a recruiter is 20%. Ours is only 10% - and you only pay if you hire", "100% Contingent", "Any Role - Entry Level or Senior". The homepage does not link to it and has no pricing page; the FAQ asks "How does pricing work?".Source
• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Competitor researchRivals' own homepages: Near, "Hire outstanding talent from Latin America for 70% Less" in "under 21 days"; Somewhere (formerly Support Shepherd), employees "who cost 80% less" with a "6-month Perfect Hire Guarantee"; Athyna, LATAM AI trainers and "vetted global talent for any role".See the research Source

Title /construction for searches like "remote construction estimator" and "outsourced estimating", embed or link the cost tool, list the trades and roles placed, and add two short construction client stories. Use the tool as the landing page for construction ads.

Contractors searching for estimators want cost and proof; the tool gives both and books calls.

• Tool numbers questioned

  Show the source of local salary figures.

• Your website/construction page: "We help US construction firms hire top remote talent from around the world—saving up to 60% on payroll"; a "Construction Talent Advisor" for an "Estimator, Project Manager, Superintendent, Coordinator, Bookkeeper"; "3–5 vetted candidates"; "flexible month-to-month basis". It has the same title ("Agent") and description as the homepage.Source
• Your websiteconstruction.getagents.co: "Need an Estimator? Here's what they actually cost. Pick your trade to see what estimators cost locally vs. remotely", with seven trade choices (general, remodeling, MEP, commercial, civil, fabrication) and a "15-minute slot to review your matched Estimator candidates". It is not linked from the main site.Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source

Unpublish expired offer pages, keep one evergreen /credit page with clear terms, and track which channel each credit code comes from.

Fresh offers convert; stale ones cost trust.

• Losing old links

  Redirect to /credit.

• Your websiteOffer pages: /credit ("Claim your half price recruiting credit", "Get a 2-week Trial of an Elite Executive Assistant", "the recruiting partner to 100+ VC-backed and publicly traded companies", "Credit valid for 6 months"); /reedeem-your-credit (spelled that way) still says "Limited Spots Available - Offer expires July 20th"; landing pages for the readers of two business newsletters with a two-week trial offer.Source
• Your websiteSitemap (38 URLs, checked October 22, 2026): about 18 pages left over from the website template are listed for search engines: /pricing-1 to -3, /blog-1 to -3 and /features-1 and -3 titled "Boost Framer Website Template"; /pricing-1 shows the template's plans ("For hobby sites", "1,000 visitors"); /about-1 shows a placeholder team and offices in Amsterdam and Barcelona; /old-home to -3 say "Free Framer Template"; plus /contact-1 to -3, /styleguide and a placeholder /page/ URL.Source

Remove unused tracking scripts, load the Facebook pixel after the page, compress images and test again. Use a lighter landing page for ads.

Each second on a landing page costs conversions from paid clicks.

• Losing ad tracking

  Keep one pixel, loaded later.

• Google PageSpeedGoogle PageSpeed (October 22, 2026): mobile score 52 (desktop 91); in the lab phone test the main text appears at 8.9s; 938 KB of JavaScript from 16 third parties, with Facebook scripts blocking 260ms; "Reduce unused JavaScript" would save about 1.1s. Real visitors (Chrome UX Report) see the largest content at 1.1s, so most current visitors load fast; the lab result matters for ad landing traffic on slow phones.Source

Add a "Roles we are filling this month" strip to the homepage with role, trade or industry and salary band (no client names), linked to the board for candidates.

Live activity proves demand and shows buyers their role is normal for Agent.

• Client confidentiality

  Show role and band only.

• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source

Build vertical pages for e-commerce, home services (HVAC) and accounting firms, each with typical roles, salary ranges, a client quote and a booking button, and test small search campaigns.

Buyers trust specialists; a page for their industry beats a general claim.

• Thin pages

  Add a real client story to each.

• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your website/construction page: "We help US construction firms hire top remote talent from around the world—saving up to 60% on payroll"; a "Construction Talent Advisor" for an "Estimator, Project Manager, Superintendent, Coordinator, Bookkeeper"; "3–5 vetted candidates"; "flexible month-to-month basis". It has the same title ("Agent") and description as the homepage.Source
• Your website/techtalent page: "Hire Proven Remote Talent, Without Markup Fees" with client quotes about senior engineers from Latin America at $3,500-$6,000 a month.Source

Write six one-page case studies (role, local cost vs Agent hire, days to hire, months retained), two for construction. Use first names and company type if clients prefer.

Numbers make the savings claim believable.

• Clients want privacy

  Anonymize the company.

• Your websiteClient quotes on /contingent: "I hired 3 strong AE's within 4 weeks", "we've hired 6 people through them to support our agency"; the homepage shows a "Client Testimonials" heading; the site has no case studies, blog posts or company LinkedIn link.Source
• Competitor researchRivals' own homepages: Near, "Hire outstanding talent from Latin America for 70% Less" in "under 21 days"; Somewhere (formerly Support Shepherd), employees "who cost 80% less" with a "6-month Perfect Hire Guarantee"; Athyna, LATAM AI trainers and "vetted global talent for any role".See the research Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source

List 15 newsletters for founders, agency owners and contractors, test three sponsorships a quarter with a tracked landing page each, and keep the winners.

Sponsorships reach the right buyers and can be measured page by page.

• Low response

  Test the offer, not just the audience.

• Your websiteOffer pages: /credit ("Claim your half price recruiting credit", "Get a 2-week Trial of an Elite Executive Assistant", "the recruiting partner to 100+ VC-backed and publicly traded companies", "Credit valid for 6 months"); /reedeem-your-credit (spelled that way) still says "Limited Spots Available - Offer expires July 20th"; landing pages for the readers of two business newsletters with a two-week trial offer.Source
• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source

Check in at 30, 60 and 90 days with each client and hire, ask for the next role, and send a short performance note. Offer a referral credit at 90 days.

Repeat clients cost nothing to acquire and know the process.

• Feels salesy

  Lead with the hire's progress.

• Your websiteClient quotes on /contingent: "I hired 3 strong AE's within 4 weeks", "we've hired 6 people through them to support our agency"; the homepage shows a "Client Testimonials" heading; the site has no case studies, blog posts or company LinkedIn link.Source
• Your websiteOffer pages: /credit ("Claim your half price recruiting credit", "Get a 2-week Trial of an Elite Executive Assistant", "the recruiting partner to 100+ VC-backed and publicly traded companies", "Credit valid for 6 months"); /reedeem-your-credit (spelled that way) still says "Limited Spots Available - Offer expires July 20th"; landing pages for the readers of two business newsletters with a two-week trial offer.Source

Approach estimating software resellers and trainers, and regional contractor associations, with a referral fee and a member webinar on remote estimating costs.

Partners bring trust in a cautious industry.

• Partners slow to act

  Give them ready-made emails.

• Your websiteconstruction.getagents.co: "Need an Estimator? Here's what they actually cost. Pick your trade to see what estimators cost locally vs. remotely", with seven trade choices (general, remodeling, MEP, commercial, civil, fabrication) and a "15-minute slot to review your matched Estimator candidates". It is not linked from the main site.Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your website/construction page: "We help US construction firms hire top remote talent from around the world—saving up to 60% on payroll"; a "Construction Talent Advisor" for an "Estimator, Project Manager, Superintendent, Coordinator, Bookkeeper"; "3–5 vetted candidates"; "flexible month-to-month basis". It has the same title ("Agent") and description as the homepage.Source

Add a short intake before booking (role, industry, start date) and route construction to the construction advisor.

Prepared calls close faster and the advisor can bring candidate profiles.

• Fewer bookings

  Keep it to two fields.

• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source
• Your website/construction page: "We help US construction firms hire top remote talent from around the world—saving up to 60% on payroll"; a "Construction Talent Advisor" for an "Estimator, Project Manager, Superintendent, Coordinator, Bookkeeper"; "3–5 vetted candidates"; "flexible month-to-month basis". It has the same title ("Agent") and description as the homepage.Source

Post three times a week from the founder: salary benchmarks by role, a hire of the week (anonymized), and lessons on remote team setup. Link the company page from the site.

Regular, specific posts build trust with the exact buyers who book calls.

• Time cost

  Batch writing weekly.

• Your websiteClient quotes on /contingent: "I hired 3 strong AE's within 4 weeks", "we've hired 6 people through them to support our agency"; the homepage shows a "Client Testimonials" heading; the site has no case studies, blog posts or company LinkedIn link.Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your website/techtalent page: "Hire Proven Remote Talent, Without Markup Fees" with client quotes about senior engineers from Latin America at $3,500-$6,000 a month.Source

Publish a salary guide for the 20 most common roles by region, gated for the full PDF, and update it twice a year.

Salary guides rank for high-intent searches and give sales a reason to follow up.

• Small samples

  Show ranges.

• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your website/techtalent page: "Hire Proven Remote Talent, Without Markup Fees" with client quotes about senior engineers from Latin America at $3,500-$6,000 a month.Source
• Competitor researchRivals' own homepages: Near, "Hire outstanding talent from Latin America for 70% Less" in "under 21 days"; Somewhere (formerly Support Shepherd), employees "who cost 80% less" with a "6-month Perfect Hire Guarantee"; Athyna, LATAM AI trainers and "vetted global talent for any role".See the research Source

Offer a monthly plan: dedicated estimator plus backup coverage, a quality review and replacement guarantee, priced per month. Test with five contractors.

Recurring revenue is more valuable than one-off placement fees, and contractors value continuity.

• Margin pressure

  Price on value saved, not hours.

• Your website/construction page: "We help US construction firms hire top remote talent from around the world—saving up to 60% on payroll"; a "Construction Talent Advisor" for an "Estimator, Project Manager, Superintendent, Coordinator, Bookkeeper"; "3–5 vetted candidates"; "flexible month-to-month basis". It has the same title ("Agent") and description as the homepage.Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your websiteconstruction.getagents.co: "Need an Estimator? Here's what they actually cost. Pick your trade to see what estimators cost locally vs. remotely", with seven trade choices (general, remodeling, MEP, commercial, civil, fabrication) and a "15-minute slot to review your matched Estimator candidates". It is not linked from the main site.Source

Keep 10-20 vetted, available candidates in the five most common roles, refresh monthly, and promise profiles in 48 hours for those roles.

Speed wins searches that buyers start with several firms at once.

• Bench candidates leave

  Keep warm with short-term projects.

• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source
• Competitor researchRivals' own homepages: Near, "Hire outstanding talent from Latin America for 70% Less" in "under 21 days"; Somewhere (formerly Support Shepherd), employees "who cost 80% less" with a "6-month Perfect Hire Guarantee"; Athyna, LATAM AI trainers and "vetted global talent for any role".See the research Source

Build calculators for the top ten roles (e-commerce marketer, bookkeeper, developer, support), each ending with matched candidate profiles and a booking.

Calculators earn search traffic and capture buyers with a number.

• Outdated numbers

  Update twice a year.

• Your websiteconstruction.getagents.co: "Need an Estimator? Here's what they actually cost. Pick your trade to see what estimators cost locally vs. remotely", with seven trade choices (general, remodeling, MEP, commercial, civil, fabrication) and a "15-minute slot to review your matched Estimator candidates". It is not linked from the main site.Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your website/techtalent page: "Hire Proven Remote Talent, Without Markup Fees" with client quotes about senior engineers from Latin America at $3,500-$6,000 a month.Source

Offer placed hires a bonus when their employer or another company they know hires through Agent.

Insiders spot demand first.

• Conflict with employer

  Ask the client first.

• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source
• Your websiteClient quotes on /contingent: "I hired 3 strong AE's within 4 weeks", "we've hired 6 people through them to support our agency"; the homepage shows a "Client Testimonials" heading; the site has no case studies, blog posts or company LinkedIn link.Source

Add an About page with the real team, Austin base and how vetting works, replacing the template about page.

Trust is the barrier to offshore hiring; real people and a real place lower it.

• Small team looks small

  Show the recruiter network.

• Your websiteHomepage: "Connecting you with proven remote talent"; "We help US companies hire top remote talent from around the world—saving up to 70% on payroll"; "No upfront fees - Meet candidates first, only pay if you hire"; "Within 7 days, we'll send you candidate profiles"; FAQ questions including "How does pricing work?" and "What if my hire doesn't work out?"; "Built In Austin, Texas"; the only call to action is a Calendly booking link. Every page has the title "Agent".Source
• Your websiteSitemap (38 URLs, checked October 22, 2026): about 18 pages left over from the website template are listed for search engines: /pricing-1 to -3, /blog-1 to -3 and /features-1 and -3 titled "Boost Framer Website Template"; /pricing-1 shows the template's plans ("For hobby sites", "1,000 visitors"); /about-1 shows a placeholder team and offices in Amsterdam and Barcelona; /old-home to -3 say "Free Framer Template"; plus /contact-1 to -3, /styleguide and a placeholder /page/ URL.Source

Make "operating roles for growing businesses" the explicit position on the homepage and in ads, with role pages to match.

A clear niche stands out when competitors chase the AI-training market.

• Narrower appeal

  Keep "any role" in the FAQ.

• Competitor researchRivals' own homepages: Near, "Hire outstanding talent from Latin America for 70% Less" in "under 21 days"; Somewhere (formerly Support Shepherd), employees "who cost 80% less" with a "6-month Perfect Hire Guarantee"; Athyna, LATAM AI trainers and "vetted global talent for any role".See the research Source
• Job boardAgent's public job board (Ashby, October 22, 2026) shows 19 open searches for clients: 8 in construction estimating and pre-construction (residential, steel, masonry, Florida codes), plus e-commerce marketing analysts, a paid media buyer, a social media manager, a BigCommerce specialist, an HVAC support coordinator, financial controllers, a CPG sales assistant and a developer; pay $1,000-$4,500 a month; candidates in Latin America and the Philippines.Source