Lantern growth playbook

Publish a Databricks page this month: what Lantern does (lakehouse migration, Unity Catalog governance, ML and agents, and the "Databricks for engineering, Fabric for consumption" architecture from the May post), who it is for, a fixed-scope proof of value, one relevant case study or reference architecture, and a contact routed to the Databricks lead in HubSpot. Publish part 2 of the series, add Databricks to the Data & AI page and menu, and give Databricks field sellers a one-page referral sheet that links to the page.

Partner sellers refer firms they can point to, and buyers check the website before the first call. One page turns the new hire's outreach and co-sell motions into something prospects and partners can verify.

[ ] Databricks in the service menu and on Data & AI
[ ] Three offers and a fixed-scope proof of value
[ ] Fabric + Databricks architecture diagram
[ ] Reference architecture or case study
[ ] HubSpot form routed to the Databricks lead
[ ] Part 2 of the series published
[ ] Referral one-pager for Databricks sellers

• Microsoft relationship

  Lead with "Fabric and Databricks together", which the May post already argues.

• No Databricks case study yet

  Use a reference architecture until a client agrees to be named.

• HiringSpecialist Sales Lead – Databricks (Dallas, posted October 5, 2026): "grow Lantern's Databricks business", "become a preferred services partner" with Databricks sellers, and generate pipeline "through partner referrals, account mapping, executive outreach, events, campaigns, and coordinated co-sell motions".Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source
• Your websiteData & AI service page (checked October 23, 2026): five services (platform modernization, data products and analytics, AI and agents, a Data Platform Proof of Value, data integrity) and two case studies, both Microsoft-based; the word "Databricks" appears nowhere on the page, on the homepage or in the service menu (AI Foundations, AI Strategy, Azure AI Apps, Copilot & Business Apps, Data and AI, GitHub).Source
• Your websiteSitemap (239 URLs): exactly one URL mentions Databricks, the post "Microsoft Fabric, Databricks, or Both? A Decision Guide for Data Leaders" (May 19, 2026), which says it "is part 1 of a two-part Modern Data Platform Series"; no part 2 is listed. The blog has 114 posts, with a run of Fabric cost posts in October 2026; there is a Fabric capacity health check page and five GitHub service pages.Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

Render the final numbers in the HTML and animate from there (or drop the animation), and repeat the figures in a sentence on the About page so they can be quoted.

Proof that tools cannot read does not help in search results or AI summaries, which buyers now check first.

• Design change

  Keep the animation but start from the real number.

• Your websiteHomepage: "a highly specialized data and AI consulting firm, purpose built to team with organizations seeking to AI-enable their business on the Microsoft platform", "a managed Microsoft and GitHub partner" with "over 20 years" of delivery. Its three proof counters (Successful Engagements, Repeat Customers, Years Driving Outcomes) are animated and are "0" in the page HTML; the real values (4,500+, 85%, 20+) sit only in script attributes. The footer links a Trust Center.Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

List each designation and specialization in text with a one-line meaning and link to Microsoft's partner directory listing; add alt text to the badges; reference the list from each service page.

Designations are a buying criterion; text makes them searchable and quotable.

• Out-of-date list

  Review every renewal.

• Your websiteMicrosoft Designations page: "Below are the Microsoft partner badges and specializations currently held by Lantern", but the designations are shown only as badge images with empty alt text, so the page text never names them.Source
• Competitor researchLantern competes with other Microsoft and GitHub services partners and with Databricks consulting partners for the same enterprise data and AI budgets; its own positioning is Microsoft-first ("Your Microsoft Partner for the Era of AI").See the research Source

Compress and resize the hero and case-study images, lazy-load below-the-fold sliders, and set a page-weight budget for new ABM landing pages in HubSpot.

Lighter pages keep ad clicks from bouncing as mobile traffic grows.

• Image quality

  Check on retina screens.

• Google PageSpeedPageSpeed (mobile homepage): score 65 (desktop 87); the lab test shows the main content after 15s and a 5.7 MB page, with image delivery the biggest fix (about 4.6s). Real visitors pass Core Web Vitals (field LCP 1.5s, INP 54ms) and real-visitor LCP improved 15%.Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

Add a "what are you working on" field (Fabric, Databricks, GitHub, Copilot, AI apps, strategy), set page-based lead source, route to the matching seller with a one-day SLA, and score by role and company size.

Fast, relevant follow-up is the cheapest pipeline gain in services sales.

• Mis-routed leads

  Weekly review of unassigned leads.

• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source
• HiringSpecialist Sales Lead – Databricks (Dallas, posted October 5, 2026): "grow Lantern's Databricks business", "become a preferred services partner" with Databricks sellers, and generate pipeline "through partner referrals, account mapping, executive outreach, events, campaigns, and coordinated co-sell motions".Source
• HiringBusiness Development Executive, GitHub (remote US, posted September 30, 2026): sell GitHub Copilot enablement, GitHub Advanced Security and migrations from "legacy tools (ADO, GitLab, Bitbucket) to GitHub", co-selling with GitHub and Microsoft field sellers. Also open: a GitHub AI Consultant, GenAI Architect, Data Architect, Data Scientist, Senior Data & AI Consultant and two Delivery Managers.Source

Tag every case study by service line, industry and technology, show the three best on each service page, and build a PDF proof pack per line for sellers and ABM emails.

Relevant proof at the right moment is what moves enterprise buyers to a first meeting.

• Old case studies

  Use only the most recent per line.

• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source
• Your websiteData & AI service page (checked October 23, 2026): five services (platform modernization, data products and analytics, AI and agents, a Data Platform Proof of Value, data integrity) and two case studies, both Microsoft-based; the word "Databricks" appears nowhere on the page, on the homepage or in the service menu (AI Foundations, AI Strategy, Azure AI Apps, Copilot & Business Apps, Data and AI, GitHub).Source
• Your websiteGitHub page: a "Three-Horizon framework" and five services (Enterprise Migration, Copilot Adoption & Mastery with a "6-week embedded framework", Agentic DevOps, Advanced Security Enablement, Training); the blog has "The GitHub Copilot Metrics That Matter".Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

Pick three industries with the strongest proof, build a target list and buying-group personas for each, and run 1:few plays: an industry page, a case-study email sequence, LinkedIn Matched Audiences and seller outreach timed together. Keep 1:1 for the top 10 accounts with Microsoft co-sell.

Industry proof makes ABM messages credible, and coordinated touches lift meeting rates.

• Too broad

  Cap the first tier at 100 accounts.

• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source
• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source

Offer a two-week fixed assessment: repository and pipeline inventory, security baseline, Copilot readiness and a migration plan. Promote it to target accounts and through GitHub sellers.

A low-risk first step converts interest into paid migrations.

• Free work does not convert

  Charge a small fixed fee credited to the project.

• HiringBusiness Development Executive, GitHub (remote US, posted September 30, 2026): sell GitHub Copilot enablement, GitHub Advanced Security and migrations from "legacy tools (ADO, GitLab, Bitbucket) to GitHub", co-selling with GitHub and Microsoft field sellers. Also open: a GitHub AI Consultant, GenAI Architect, Data Architect, Data Scientist, Senior Data & AI Consultant and two Delivery Managers.Source
• Your websiteGitHub page: a "Three-Horizon framework" and five services (Enterprise Migration, Copilot Adoption & Mastery with a "6-week embedded framework", Agentic DevOps, Advanced Security Enablement, Training); the blog has "The GitHub Copilot Metrics That Matter".Source

Build a five-email nurture in HubSpot from the posts, triggered by any Fabric post visit or download, ending in the health-check offer; target Fabric customers via LinkedIn too.

A sequence turns readers into health-check requests, the entry point to bigger data work.

• Small audience

  Add webinar sign-ups.

• Your websiteSitemap (239 URLs): exactly one URL mentions Databricks, the post "Microsoft Fabric, Databricks, or Both? A Decision Guide for Data Leaders" (May 19, 2026), which says it "is part 1 of a two-part Modern Data Platform Series"; no part 2 is listed. The blog has 114 posts, with a run of Fabric cost posts in October 2026; there is a Fabric capacity health check page and five GitHub service pages.Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source

Offer a short utilisation report from the client's Copilot metrics: active seats, acceptance, top teams and idle licences, with a recommendation. Use it as the opener in GitHub ABM and co-sell.

Showing waste on licences already paid for gives a clear reason to buy enablement.

• Data access

  Use the client's own export.

• Your websiteGitHub page: a "Three-Horizon framework" and five services (Enterprise Migration, Copilot Adoption & Mastery with a "6-week embedded framework", Agentic DevOps, Advanced Security Enablement, Training); the blog has "The GitHub Copilot Metrics That Matter".Source
• HiringBusiness Development Executive, GitHub (remote US, posted September 30, 2026): sell GitHub Copilot enablement, GitHub Advanced Security and migrations from "legacy tools (ADO, GitLab, Bitbucket) to GitHub", co-selling with GitHub and Microsoft field sellers. Also open: a GitHub AI Consultant, GenAI Architect, Data Architect, Data Scientist, Senior Data & AI Consultant and two Delivery Managers.Source
• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source

Promote the best strategist posts as Thought Leader Ads to target-account buying groups, each with a matching offer (health check, assessment), and track engagement by account.

People follow practitioners more than company pages; it warms accounts before outreach.

• Author fatigue

  Rotate authors.

• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source
• Your websiteSitemap (239 URLs): exactly one URL mentions Databricks, the post "Microsoft Fabric, Databricks, or Both? A Decision Guide for Data Leaders" (May 19, 2026), which says it "is part 1 of a two-part Modern Data Platform Series"; no part 2 is listed. The blog has 114 posts, with a run of Fabric cost posts in October 2026; there is a Fabric capacity health check page and five GitHub service pages.Source

Run a quarterly breakfast in each office city with a client speaker, invite target accounts through ABM, publish a city page with the next date, and follow up within two days.

Local, peer-led events are a strong first meeting for enterprise buyers.

• Low attendance

  Co-host with Microsoft or Databricks.

• Your websiteEvents: an "AI Momentum" webinar and breakfast series (on-demand episodes on Fabric data agents and GitHub Copilot, city breakfasts and happy hours in Chicago, Calgary and elsewhere), and conference appearances at FabCon, Microsoft Ignite, the Power Platform Conference and GitHub Universe. Offices in Edmonton, New York, Denver and Dallas-Fort Worth (Plano).Source
• HiringSpecialist Sales Lead – Databricks (Dallas, posted October 5, 2026): "grow Lantern's Databricks business", "become a preferred services partner" with Databricks sellers, and generate pipeline "through partner referrals, account mapping, executive outreach, events, campaigns, and coordinated co-sell motions".Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

Make a one-page kit per offer (Fabric health check, Databricks proof of value, GitHub migration assessment, Copilot report): problem, scope, price range, proof and a referral link that tags the partner in HubSpot.

Easy-to-share offers get more referrals and make partner pipeline measurable.

• Kits ignored

  Present them in joint account planning.

• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source
• HiringSpecialist Sales Lead – Databricks (Dallas, posted October 5, 2026): "grow Lantern's Databricks business", "become a preferred services partner" with Databricks sellers, and generate pipeline "through partner referrals, account mapping, executive outreach, events, campaigns, and coordinated co-sell motions".Source
• HiringBusiness Development Executive, GitHub (remote US, posted September 30, 2026): sell GitHub Copilot enablement, GitHub Advanced Security and migrations from "legacy tools (ADO, GitLab, Bitbucket) to GitHub", co-selling with GitHub and Microsoft field sellers. Also open: a GitHub AI Consultant, GenAI Architect, Data Architect, Data Scientist, Senior Data & AI Consultant and two Delivery Managers.Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

Publish each fixed offer with its duration, deliverables, team and a "from" price, and a short form to book a scoping call.

Visible scope lowers the risk of the first meeting and filters serious buyers.

• Price anchors low

  Show a range with what changes it.

• Your websiteData & AI service page (checked October 23, 2026): five services (platform modernization, data products and analytics, AI and agents, a Data Platform Proof of Value, data integrity) and two case studies, both Microsoft-based; the word "Databricks" appears nowhere on the page, on the homepage or in the service menu (AI Foundations, AI Strategy, Azure AI Apps, Copilot & Business Apps, Data and AI, GitHub).Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source

Publish a detailed reference architecture (diagram, governance with Unity Catalog and Purview, cost controls, migration steps) as a gated guide, and present it in a webinar with a Databricks partner.

A concrete architecture shows depth on both platforms, which few Microsoft-first partners can.

• Too technical for buyers

  Add a one-page executive summary.

• Your websiteSitemap (239 URLs): exactly one URL mentions Databricks, the post "Microsoft Fabric, Databricks, or Both? A Decision Guide for Data Leaders" (May 19, 2026), which says it "is part 1 of a two-part Modern Data Platform Series"; no part 2 is listed. The blog has 114 posts, with a run of Fabric cost posts in October 2026; there is a Fabric capacity health check page and five GitHub service pages.Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source
• HiringSpecialist Sales Lead – Databricks (Dallas, posted October 5, 2026): "grow Lantern's Databricks business", "become a preferred services partner" with Databricks sellers, and generate pipeline "through partner referrals, account mapping, executive outreach, events, campaigns, and coordinated co-sell motions".Source

With client consent, publish a yearly benchmark (anonymised): adoption curves, productivity and quality measures, security findings with GHAS. Launch at a GitHub event and in the Thought Leader program.

Original data makes Lantern a reference in the GitHub ecosystem and fuels every sales conversation.

• Client confidentiality

  Aggregate and anonymise.

• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source
• Your websiteGitHub page: a "Three-Horizon framework" and five services (Enterprise Migration, Copilot Adoption & Mastery with a "6-week embedded framework", Agentic DevOps, Advanced Security Enablement, Training); the blog has "The GitHub Copilot Metrics That Matter".Source
• HiringBusiness Development Executive, GitHub (remote US, posted September 30, 2026): sell GitHub Copilot enablement, GitHub Advanced Security and migrations from "legacy tools (ADO, GitLab, Bitbucket) to GitHub", co-selling with GitHub and Microsoft field sellers. Also open: a GitHub AI Consultant, GenAI Architect, Data Architect, Data Scientist, Senior Data & AI Consultant and two Delivery Managers.Source

Package a monthly managed service for Fabric, Databricks and Copilot estates: cost monitoring, capacity tuning, governance reviews and a quarterly roadmap session. Offer it at the end of every project.

Recurring revenue smooths utilisation and keeps Lantern in the account for the next project.

• Margin pressure

  Automate monitoring.

• Your websiteHomepage: "a highly specialized data and AI consulting firm, purpose built to team with organizations seeking to AI-enable their business on the Microsoft platform", "a managed Microsoft and GitHub partner" with "over 20 years" of delivery. Its three proof counters (Successful Engagements, Repeat Customers, Years Driving Outcomes) are animated and are "0" in the page HTML; the real values (4,500+, 85%, 20+) sit only in script attributes. The footer links a Trust Center.Source
• Your websiteSitemap (239 URLs): exactly one URL mentions Databricks, the post "Microsoft Fabric, Databricks, or Both? A Decision Guide for Data Leaders" (May 19, 2026), which says it "is part 1 of a two-part Modern Data Platform Series"; no part 2 is listed. The blog has 114 posts, with a run of Fabric cost posts in October 2026; there is a Fabric capacity health check page and five GitHub service pages.Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source

Build an accelerator for energy: reusable data models, safety and reporting agents, governance templates, sold as a fixed-scope start. Promote to energy firms in Alberta and Texas.

A vertical accelerator shortens sales cycles and justifies premium pricing.

• Narrow market

  Reuse for utilities.

• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source
• Your websiteEvents: an "AI Momentum" webinar and breakfast series (on-demand episodes on Fabric data agents and GitHub Copilot, city breakfasts and happy hours in Chicago, Calgary and elsewhere), and conference appearances at FabCon, Microsoft Ignite, the Power Platform Conference and GitHub Universe. Offices in Edmonton, New York, Denver and Dallas-Fort Worth (Plano).Source
• HiringService Line Leader, Data & AI (posted September 23, 2026): define the service line strategy, "Build and take differentiated offerings and sales plays to market", "strengthen Microsoft and Databricks partnerships", and "Strengthen Lantern's market reputation through thought leadership"; measured on bookings, "partner-sourced opportunities" and "offering adoption".Source

Package it as a fixed four-week offer for franchisors, with a demo, price range and the case study, and target franchise brands through LinkedIn and franchise associations.

A proven, time-boxed result is easy to buy and easy to repeat.

• Each franchisor differs

  Keep the core fixed, extras priced.

• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source

Publish them as a podcast and YouTube playlist, cut short clips for LinkedIn and sellers, and add transcripts to the blog for search.

Reusing recorded expertise multiplies reach at little cost.

• Low audio quality

  Use video and transcripts first.

• Your websiteEvents: an "AI Momentum" webinar and breakfast series (on-demand episodes on Fabric data agents and GitHub Copilot, city breakfasts and happy hours in Chicago, Calgary and elsewhere), and conference appearances at FabCon, Microsoft Ignite, the Power Platform Conference and GitHub Universe. Offices in Edmonton, New York, Denver and Dallas-Fort Worth (Plano).Source
• HiringDigital Marketing Manager (Dallas or Edmonton, posted October 22, 2026): build "our account-based marketing (ABM) engine" with "tiered ABM programs (1:1, 1:few, 1:many)", "own HubSpot as our main marketing platform" (lead scoring, landing pages, UTM standards, routing), run LinkedIn "Matched Audiences, Sponsored Content and Thought Leader Ads", report "pipeline sourced and influenced", and run programs before and after events "such as GitHub Universe and partner tours". Email must be CAN-SPAM, GDPR and CASL compliant.Source

Put standard answers, policies and certifications in the Trust Center with a request form for documents under NDA, and link it in proposals.

Faster security review shortens the time from verbal yes to signed SOW.

• Out of date

  Review twice a year.

• Your websiteHomepage: "a highly specialized data and AI consulting firm, purpose built to team with organizations seeking to AI-enable their business on the Microsoft platform", "a managed Microsoft and GitHub partner" with "over 20 years" of delivery. Its three proof counters (Successful Engagements, Repeat Customers, Years Driving Outcomes) are animated and are "0" in the page HTML; the real values (4,500+, 85%, 20+) sit only in script attributes. The footer links a Trust Center.Source
• Your websiteCase studies (about 40 in the sitemap) include AltaGas (SharePoint), Stantec and Brown and Caldwell (Power Platform), Santander vehicle financing, Banfield Pet Hospital, Avocados From Mexico, Smoothie King ("Fabric-powered analytics portal in just 4 weeks"), Unifi (AI safety) and "Scaling GitHub Copilot Responsibly Across 21,000 Developers at a Global Automotive Manufacturer".Source