Members' posts about their inner lives are public, indexed and titled with their first name and last initial. That is a trust risk for a community built on vulnerability, and the pages are thin for search (a snippet, a name and navigation).
First action
Ship noindex on /a/post pages and remove them from the sitemap this week.
How to measure it
Organic installs from topic pages
- Now
- –
- Target
- 2× the posts' current installs
- By
- 8 weeks
Steps
Noindex member posts
Meta robots noindex and drop /a/post from the sitemap.
Co-founder (product and design) 1 day
Add an opt-in
A clear choice before a post can ever be public, off by default.
Co-founder (product and design) 3 days
Claims and privacy review
Check wellness claims, endorsements and any use of member data against FTC rules and GDPR (beliefs and health are sensitive data).
Co-founder 2 days
Pick 30 topics
From the site's own topic list (grief, burnout, gratitude, each tradition).
Growth Lead 1 day
Build topic pages
Practice, anonymized opted-in posts, Circle link, install button.
Co-founder (product and design) 2 weeks
Request removal
Use Search Console removals for the most sensitive posts.
Co-founder (product and design) 1 day
Measure
Installs and trial starts from topic pages.
Growth Lead weekly
Why it works
Add noindex to individual member posts (and require opt-in for any post to be public), then build topic pages (grief, burnout, gratitude, each tradition) that show a few opted-in, anonymized posts, the practice for that topic and a "join this Circle" install link.
It protects the community that makes Sol different and moves search traffic from 55,800 thin pages to a few hundred strong ones that convert, which is what a growth lead judged on subscriptions needs.
Risks and how to handle them
Organic traffic dips at first
The posts convert poorly; track installs, not visits, and build topic pages quickly.
Members already exposed
Email affected members about the change and how to delete posts.
Evidence
- Your websiteCommunity posts are public and indexed: about 55,800 URLs under /a/post, each titled with the start of the post and the member's first name and last initial (for example "...Sundays are for self-care and r... : Sophia B."), some titles only emoji, with about 200 words that are mostly navigation.Source
- programmable.infoSite scan: 38,520 public-figure astrology profile pages ("Astrology and Spiritual Profile for Johnny Mathis"), some of which return a 500 error; 1,000 event pages, 81 tradition pages and 183 articles; mobile page load (LCP p75) of 4.7 seconds; security headers graded F and DMARC set to none; 569 YouTube subscribers.Source
- Your websiteHomepage: "Grow. Together"; "Join 1M+ people finding self-care, support, and purpose"; practices (breathwork, journaling, meditation, quizzes, prayer, yoga), personalized 4-week plans, Solmates and Circles, streaks; free to download with Sol Plus as the premium tier (no price shown); press logos include Bustle, Fox, ABC, NBC and Stylist UK.Source
- HiringWellfound lists a Growth Lead role (remote, Europe or LatAm) to build a high-volume creative testing engine across influencer, creator, UGC and AI-assisted ads, judged on subscriptions rather than views. Sol has no public job board of its own.Source