GG24's retrospectives on gitcoin.co name "stronger pre-round marketing" as a lesson, and QF donations fell from $95,278 in GG23 to $36,657 in GG24 while about 1,286 donors still took part. Yet a returning donor who visits today finds every Gitcoin Grants round marked "Ended", no GG25 page (though the homepage lists GG25 as an example), featured campaigns run by others, and a one-line newsletter page. There is nowhere to say "tell me when GG25 opens".
First action
Publish a GG25 page with a "notify me" form and link it from the homepage.
How to measure it
GG25 notify sign-ups
- Now
- –
- Target
- 3,000 (more than twice GG24's donors)
- By
- before the round opens
Steps
Draft the page
What is known about GG25, how to donate, apply and co-fund.
Growth lead 2 days
Add the form
Donor, builder, funder tags in HubSpot.
Web developer 1 day
Feature it
First card on the homepage and campaigns page.
Web developer 2 hours
Import past donors
Opted-in GG23 and GG24 contacts.
Growth lead 2 days
Write the sequence
Four emails from now to opening day.
Growth lead 1 week
Brief partners
GG24 domain allocators share the page.
Partnerships lead 1 week
Social
Weekly posts linking the page.
Growth lead weekly
Measure
Sign-ups by source, then donation rate by sign-up.
Growth lead weekly
Why it works
Publish a GG25 page today with what is known (domains under consideration, yield-powered matching, how to apply or co-fund) and a "notify me" form that tags donors, builders and funders separately in HubSpot. Feature it first on the homepage and campaigns page. Then run a simple pre-round sequence: why GG24 worked, the domains, the builders to watch, and an "opens this week" reminder, with each GG24 domain partner sharing it to their audience.
Rounds succeed on donors who show up in the first days, and those donors are easiest to win back when they hear early and specifically. A page and list built now turn GG25 into a launch, not an announcement, and give partners something to link to.
Ready to use
ChecklistGG25 pre-round launch list
[ ] GG25 page: domains, matching, how to donate, apply and co-fund [ ] Notify form with donor / builder / funder tags [ ] Homepage and campaigns page feature GG25 first [ ] Opted-in GG23 and GG24 contacts imported [ ] Four-email pre-round sequence [ ] Partner share kit (copy, image, link) [ ] Weekly social posts [ ] Sign-up and donation tracking by source
Risks and how to handle them
Details not final
Mark the page "draft" and update it as governance decides.
Consent for past donors
Email only contacts who opted in; invite others via social.
Evidence
- Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
- Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
- Your websiteGet Updates page: a single line, "We'll share key updates and announcements with you", and an email field; no sample issue, frequency or topic choice. The site runs HubSpot.Source
- Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source