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  • The brief
  • Start here
  • Idea portfolio
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  • This week · 6
  • This quarter · 8
  • Big bets · 3
  • Wildcards · 3
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Generated Nov 4, 2026
  1. Programmable
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  3. Gitcoin
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growth playbook · Nov 4, 2026

gitcoin.co (opens in a new tab)

Gitcoin growth playbook

Diagnosis

Gitcoin has reinvented itself as Gitcoin 3.0: a reference library of 240+ entries and grants rounds run with partners and several mechanisms. GG24 brought in $632.5K from partners, but QF donations fell from $95,278 to $36,657, and its own retrospectives ask for stronger pre-round marketing and bulk checkout.

The site has no GG25 page or real newsletter, the homepage counts are placeholders, and publishing has been quiet since May. This playbook builds the donor list and GG25 page first, fixes trust details, and then grows donors, partners and the library's reach.

Growth Score

6/10

Biggest Opportunity

Turn a strong library and loyal donor base into a pre-round marketing engine, and sell yield-powered matching to other DAO treasuries.

Biggest Risk

Funding fatigue across web3 and many competing grant programs can keep donor volume falling if each round starts from zero.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Open a GG25 page now and start the donor list GG24's own retrospective asked for

    Publish a GG25 page with a "notify me" form and link it from the homepage.

    High impact First result in 2 weeks
  2. 2

    Replace the "120+" placeholders with real counts

    Count each content type from the repo.

    Medium impact First result in 1 day
  3. 3

    Turn "Get updates" into a real newsletter with a sample issue and topic choice

    Write the first issue from the last three months of content.

    High impact First result in 1 month

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 7Fill-ins · 7Reconsider · 4
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    GG24's retrospectives on gitcoin.co name "stronger pre-round marketing" as a lesson, and QF donations fell from $95,278 in GG23 to $36,657 in GG24 while about 1,286 donors still took part. Yet a returning donor who visits today finds every Gitcoin Grants round marked "Ended", no GG25 page (though the homepage lists GG25 as an example), featured campaigns run by others, and a one-line newsletter page. There is nowhere to say "tell me when GG25 opens".

    High impactMedium effort First result in 2 weeks Growth lead

    First action

    Publish a GG25 page with a "notify me" form and link it from the homepage.

    How to measure it

    GG25 notify sign-ups

    Now
    –
    Target
    3,000 (more than twice GG24's donors)
    By
    before the round opens

    Steps

    1. 1

      Draft the page

      What is known about GG25, how to donate, apply and co-fund.

      Growth lead 2 days

    2. 2

      Add the form

      Donor, builder, funder tags in HubSpot.

      Web developer 1 day

    3. 3

      Feature it

      First card on the homepage and campaigns page.

      Web developer 2 hours

    4. 4

      Import past donors

      Opted-in GG23 and GG24 contacts.

      Growth lead 2 days

    5. 5

      Write the sequence

      Four emails from now to opening day.

      Growth lead 1 week

    6. 6

      Brief partners

      GG24 domain allocators share the page.

      Partnerships lead 1 week

    7. 7

      Social

      Weekly posts linking the page.

      Growth lead weekly

    8. 8

      Measure

      Sign-ups by source, then donation rate by sign-up.

      Growth lead weekly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Growth lead

    Smallest test

    Put a "notify me for GG25" form on the campaigns page this week and count sign-ups.

    Why it works

    Publish a GG25 page today with what is known (domains under consideration, yield-powered matching, how to apply or co-fund) and a "notify me" form that tags donors, builders and funders separately in HubSpot. Feature it first on the homepage and campaigns page. Then run a simple pre-round sequence: why GG24 worked, the domains, the builders to watch, and an "opens this week" reminder, with each GG24 domain partner sharing it to their audience.

    Rounds succeed on donors who show up in the first days, and those donors are easiest to win back when they hear early and specifically. A page and list built now turn GG25 into a launch, not an announcement, and give partners something to link to.

    Ready to use

    ChecklistGG25 pre-round launch list

    [ ] GG25 page: domains, matching, how to donate, apply and co-fund
    [ ] Notify form with donor / builder / funder tags
    [ ] Homepage and campaigns page feature GG25 first
    [ ] Opted-in GG23 and GG24 contacts imported
    [ ] Four-email pre-round sequence
    [ ] Partner share kit (copy, image, link)
    [ ] Weekly social posts
    [ ] Sign-up and donation tracking by source

    Risks and how to handle them

    • Details not final

      Mark the page "draft" and update it as governance decides.

    • Consent for past donors

      Email only contacts who opted in; invite others via social.

    Evidence

    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
    • Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
    • Your websiteGet Updates page: a single line, "We'll share key updates and announcements with you", and an email field; no sample issue, frequency or topic choice. The site runs HubSpot.Source
    • Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source
  • 02

    The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps. The real numbers are 47, 79, 77, 7 and 30. A library that sells itself as "trusted" loses trust on its first screen when the same number repeats five times.

    Medium impactLow effort First result in 1 day Web developer

    First action

    Count each content type from the repo.

    How to measure it

    Cards with real counts

    Now
    –
    Target
    5 of 5
    By
    1 week

    Steps

    1. 1

      Count

      Each folder.

      Web developer 1 hour

    2. 2

      Wire it

      Counts at build time.

      Web developer 2 hours

    3. 3

      Add a date

      Last content update.

      Web developer 1 hour

    4. 4

      Check examples

      GG25 example only once the page exists.

      Research editor 1 hour

    5. 5

      Deploy

      Homepage.

      Web developer 1 hour

    6. 6

      Review

      Monthly.

      Research editor monthly

    First result
    1 day
    Cost
    $0
    Owner
    Web developer

    Smallest test

    Change the cards today.

    Why it works

    Pull live counts from the content folders at build time and show them on the cards, with a "last updated" date. Use honest growth targets in internal docs instead.

    Accurate numbers are the cheapest credibility fix for a reference site, and researchers notice.

    Risks and how to handle them

    • Small numbers look weak

      Show the total (240+ entries) as the headline.

    Evidence

    • Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source
    • Your websiteSitemap (244 URLs): newest lastmod May 7, 2026 (the Gitcoin x Octant yield-matching case study); mechanisms last updated March 5 and research March 6, 2026. /about, /partner and /updates are not in the sitemap. The footer YouTube link (youtube.com/gitcoin) returns 404.Source
  • 03

    The updates page is a single sentence and an email box. Gitcoin publishes a lot (books, reports, retrospectives, campaigns), but a visitor can't tell what they will get or how often.

    High impactLow effort First result in 1 month Growth lead

    First action

    Write the first issue from the last three months of content.

    How to measure it

    Subscribers

    Now
    –
    Target
    +2,000
    By
    1 quarter

    Steps

    1. 1

      Name and format

      Monthly plus round alerts.

      Growth lead 1 day

    2. 2

      Topic choices

      HubSpot properties.

      Web developer 1 day

    3. 3

      Archive

      Last three issues.

      Growth lead 2 days

    4. 4

      End-of-page signup

      Research and case studies.

      Web developer 1 day

    5. 5

      Send

      Monthly.

      Growth lead monthly

    6. 6

      Measure

      Signups per page.

      Growth lead monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Growth lead

    Smallest test

    Rewrite the updates page and add a sample issue.

    Why it works

    Name the newsletter, show the last three issues, offer topic choices (rounds and deadlines, research, funding opportunities for builders), and say how often it comes. Add the signup at the end of every research and case study page.

    Readers subscribe when they can see the value, and topic choice keeps donors, builders and funders from unsubscribing.

    Risks and how to handle them

    • Irregular sending

      Keep a fixed monthly date.

    Evidence

    • Your websiteGet Updates page: a single line, "We'll share key updates and announcements with you", and an email field; no sample issue, frequency or topic choice. The site runs HubSpot.Source
    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
    • Your websiteSitemap (244 URLs): newest lastmod May 7, 2026 (the Gitcoin x Octant yield-matching case study); mechanisms last updated March 5 and research March 6, 2026. /about, /partner and /updates are not in the sitemap. The footer YouTube link (youtube.com/gitcoin) returns 404.Source
  • 04

    The footer YouTube link returns 404, and /about, /partner and /updates are not in the sitemap. The partner page is where funders start.

    Medium impactLow effort First result in 1 day Web developer

    First action

    Find the current YouTube channel URL.

    How to measure it

    Broken links on key pages

    Now
    –
    Target
    0
    By
    1 week

    Steps

    1. 1

      Fix YouTube

      Live URL or remove.

      Web developer 15 minutes

    2. 2

      Add pages

      Sitemap.

      Web developer 30 minutes

    3. 3

      Link check

      In the build.

      Web developer 2 hours

    4. 4

      Resubmit

      Search Console.

      Web developer 15 minutes

    5. 5

      Check other socials

      All footer links.

      Web developer 30 minutes

    6. 6

      Repeat

      Monthly.

      Web developer monthly

    First result
    1 day
    Cost
    $0
    Owner
    Web developer

    Smallest test

    Fix the footer link today.

    Why it works

    Point the footer at the live channel (or remove it), add /about, /partner and /updates to the sitemap, and add a link check to the build.

    Small fixes keep a reference site trustworthy and help search engines find the pages that bring partners.

    Risks and how to handle them

    • None

      Low-risk change.

    Evidence

    • Your websiteSitemap (244 URLs): newest lastmod May 7, 2026 (the Gitcoin x Octant yield-matching case study); mechanisms last updated March 5 and research March 6, 2026. /about, /partner and /updates are not in the sitemap. The footer YouTube link (youtube.com/gitcoin) returns 404.Source
    • Your websitePartner page: "Run a community round, sponsor a matching pool, or co-fund public goods with Gitcoin", a three-field contact form (name, email, anything else) and a "Trusted by leading protocols" section; no examples of partner results, costs or timelines on the page.Source
  • 05

    GG24 brought in $632.5K from partners through domain allocators, and the Octant vault puts $2M to work for matching. The partner page shows none of this: a three-field form and a logo strip.

    High impactLow effort First result in 1 month Partnerships lead

    First action

    Write the three paths with one example each.

    How to measure it

    Partner form leads

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Write paths

      Three options.

      Partnerships lead 2 days

    2. 2

      Examples

      GG24 domains, Octant vault.

      Partnerships lead 2 days

    3. 3

      FAQ

      Cost, timing, governance.

      Partnerships lead 1 day

    4. 4

      Form fields

      Budget and timing.

      Web developer 1 day

    5. 5

      Publish

      Partner page.

      Web developer 1 day

    6. 6

      Measure

      Leads and calls.

      Partnerships lead monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Partnerships lead

    Smallest test

    Add the GG24 partner number to the page.

    Why it works

    Add three partner paths (run a community round, sponsor a matching pool, yield-powered matching) each with an example, the result, the time it takes and who to talk to, plus a short partner FAQ.

    Funders decide faster when they can see the path and the outcome, and it qualifies the form leads.

    Risks and how to handle them

    • Partners want privacy

      Use only public results.

    Evidence

    • Your websitePartner page: "Run a community round, sponsor a matching pool, or co-fund public goods with Gitcoin", a three-field contact form (name, email, anything else) and a "Trusted by leading protocols" section; no examples of partner results, costs or timelines on the page.Source
    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
    • Your websiteYield-powered matching case study (May 7, 2026): Gitcoin and Octant deployed "$2M" into a vault; "At ~4.5% APY, that translates to roughly $32,000 per quarter in accumulated yield flowing into matching"; campaigns funded "will carry Gitcoin x Octant co-branding"; a second tranche "of up to $1M" may follow after a 4 to 6 month pilot.Source
  • 06

    Real visitors fail Core Web Vitals on gitcoin.co: interaction delay 273 ms and layout shift 0.12. The long mobile menu and search box render on every page.

    Medium impactMedium effort First result in 1 month Web developer

    First action

    Record a performance trace on a mid-range phone.

    How to measure it

    CWV status

    Now
    –
    Target
    Pass
    By
    2 months

    Steps

    1. 1

      Trace

      Mobile profile.

      Web developer 1 day

    2. 2

      Reserve space

      Images and cards.

      Web developer 1 day

    3. 3

      Lazy menu

      Render on open.

      Web developer 2 days

    4. 4

      Defer scripts

      HubSpot and analytics.

      Web developer 1 day

    5. 5

      Test

      Lab and field.

      Web developer 1 day

    6. 6

      Monitor

      Monthly field data.

      Web developer monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Web developer

    Smallest test

    Defer HubSpot and re-check interaction delay.

    Why it works

    Reserve space for images and cards, render the full menu only when opened, defer HubSpot and analytics scripts, and check the search box for slow handlers.

    Smoother pages keep researchers reading and help search visibility.

    Risks and how to handle them

    • Menu SEO

      Keep key links in the footer.

    Evidence

    • Google PageSpeedChrome UX Report for real visitors: largest paint 1.9 seconds (good), but interaction delay 273 ms (good is under 200) and layout shift 0.12 (good is under 0.1), so the site does not pass Core Web Vitals. Google's lab test timed out on this run.Source
    • Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source

This quarter 8

The core plays for the next three months.

  • 07

    The GG24 retrospectives call for "bulk checkout to reduce donor friction", and QF donations dropped while donor counts held. Donors may be giving less because giving to many projects takes many steps.

    High impactMedium effort First result in 1 quarter Grants program lead

    First action

    Measure the average projects per donor in GG24.

    How to measure it

    Donation per donor

    Now
    –
    Target
    +30%
    By
    GG25

    Steps

    1. 1

      Measure

      Projects and dollars per donor.

      Grants program lead 1 week

    2. 2

      Agree with platforms

      Bulk cart scope.

      Grants program lead 1 month

    3. 3

      Domain split

      One-click option.

      Web developer 1 month

    4. 4

      Test

      With a small donor group.

      Grants program lead 2 weeks

    5. 5

      Promote

      In the pre-round emails.

      Growth lead 2 weeks

    6. 6

      Report

      In the GG25 retrospective.

      Grants program lead after round

    First result
    1 quarter
    Cost
    Platform coordination
    Owner
    Grants program lead

    Smallest test

    Offer a "fund the domain" split link for one domain.

    Why it works

    Work with the QF platforms (Giveth and others) on a cart for many projects, and add a one-click "fund this domain" option that splits a donation across the round's projects.

    Lower friction raises the amount per donor, which is what fell between GG23 and GG24.

    Risks and how to handle them

    • Platform roadmaps differ

      Start with a domain split link if a cart isn't ready.

    Evidence

    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
    • Your websiteApps directory: 30 profiles including Giveth, Octant, Optimism RetroPGF, Drips, Juicebox, Karma GAP, Superfluid, Ethereum Foundation ESP and Base Builder Grants; each campaign page ends "Running a Funding Round? Get your campaign featured in our directory".Source
  • 08

    Gitcoin has 79 mechanism pages, 47 case studies and 30 app profiles, and Grants Stack has been sunset. DAOs and foundations starting a grants program search for how to do it.

    High impactMedium effort First result in 1 quarter Research editor

    First action

    Outline the hub from the top 20 mechanism and app pages.

    How to measure it

    Partner leads from the hub

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Outline

      Steps and pages.

      Research editor 1 week

    2. 2

      Write

      Hub and five guides.

      Research editor 1 month

    3. 3

      Link

      Mechanisms, apps, cases.

      Web developer 1 week

    4. 4

      CTA

      To the partner page.

      Web developer 1 day

    5. 5

      Promote

      Newsletter and social.

      Growth lead 2 weeks

    6. 6

      Measure

      Visits and leads.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Research editor

    Smallest test

    Publish the hub with three guides.

    Why it works

    Build a "start a grants program" guide hub: choose a mechanism, choose a platform (linking app profiles), budget, timeline and pitfalls, with case studies as examples and a "partner with Gitcoin" call to action.

    One practical hub turns a reference library into a lead source for partnerships.

    Risks and how to handle them

    • Seen as promotional

      Compare platforms fairly, including those Gitcoin doesn't run.

    Evidence

    • Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source
    • Your websiteApps directory: 30 profiles including Giveth, Octant, Optimism RetroPGF, Drips, Juicebox, Karma GAP, Superfluid, Ethereum Foundation ESP and Base Builder Grants; each campaign page ends "Running a Funding Round? Get your campaign featured in our directory".Source
    • Your websitePartner page: "Run a community round, sponsor a matching pool, or co-fund public goods with Gitcoin", a three-field contact form (name, email, anything else) and a "Trusted by leading protocols" section; no examples of partner results, costs or timelines on the page.Source
    • Your websiteContribution guide: "Help build Ethereum's definitive funding resource"; high priority: "Case studies from recent funding rounds (GG24, RetroPGF4, etc.)", "Profiles of DAOs with active grant programs"; "Translations (coming soon)"; contributors "Join the Telegram" first, and can apply to "Become an Ongoing Researcher".Source
  • 09

    The newest sitemap date is May 7, 2026, and research and mechanism pages were last updated in March. A reference library that goes quiet for six months loses search freshness and reasons to return.

    Medium impactMedium effort First result in 1 quarter Research editor

    First action

    Pick the next six topics from the priority list.

    How to measure it

    Pieces per quarter

    Now
    –
    Target
    6
    By
    1 quarter

    Steps

    1. 1

      Pick topics

      Six from the priority list.

      Research editor 1 day

    2. 2

      Assign

      Researchers.

      Research editor 1 week

    3. 3

      Edit

      Quality standards.

      Research editor biweekly

    4. 4

      Publish

      Every two weeks.

      Web developer biweekly

    5. 5

      Promote

      Newsletter and social.

      Growth lead biweekly

    6. 6

      Measure

      Visits and subscribers.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Researcher stipends
    Owner
    Research editor

    Smallest test

    Publish one GG24 domain case study this month.

    Why it works

    Set a public calendar, use the Ongoing Researcher program and the contribution guide's priority list (GG24 and RetroPGF case studies), and publish every two weeks.

    Regular publishing keeps the newsletter full and the site cited.

    Risks and how to handle them

    • Quality drops

      Keep the review bar.

    Evidence

    • Your websiteSitemap (244 URLs): newest lastmod May 7, 2026 (the Gitcoin x Octant yield-matching case study); mechanisms last updated March 5 and research March 6, 2026. /about, /partner and /updates are not in the sitemap. The footer YouTube link (youtube.com/gitcoin) returns 404.Source
    • Your websiteContribution guide: "Help build Ethereum's definitive funding resource"; high priority: "Case studies from recent funding rounds (GG24, RetroPGF4, etc.)", "Profiles of DAOs with active grant programs"; "Translations (coming soon)"; contributors "Join the Telegram" first, and can apply to "Become an Ongoing Researcher".Source
    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
  • 10

    Gitcoin documents 79 funding mechanisms in text, and the YouTube link in the footer is broken. Mechanisms like quadratic funding are easier to grasp in two minutes of video.

    Medium impactMedium effort First result in 1 quarter Growth lead

    First action

    Pick the 10 most-visited mechanism pages.

    How to measure it

    Views per month

    Now
    –
    Target
    10,000
    By
    2 quarters

    Steps

    1. 1

      Pick mechanisms

      Top 10.

      Research editor 1 day

    2. 2

      Script

      Two minutes each.

      Research editor 2 weeks

    3. 3

      Produce

      Simple animation.

      Growth lead 1 month

    4. 4

      Embed

      Mechanism pages.

      Web developer 1 day

    5. 5

      Post clips

      Social.

      Growth lead weekly

    6. 6

      Measure

      Views and time on page.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Production cost
    Owner
    Growth lead

    Smallest test

    Record one quadratic funding explainer.

    Why it works

    Make 10 short explainers of the most-visited mechanisms, embed them on the mechanism pages, and post clips on X and Farcaster.

    Video reaches people who won't read a long page and gives the channel a reason to exist again.

    Risks and how to handle them

    • Production time

      Start with screen-recorded talks.

    Evidence

    • Your websiteSitemap (244 URLs): newest lastmod May 7, 2026 (the Gitcoin x Octant yield-matching case study); mechanisms last updated March 5 and research March 6, 2026. /about, /partner and /updates are not in the sitemap. The footer YouTube link (youtube.com/gitcoin) returns 404.Source
    • Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source
    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
  • 11

    The Gitcoin x Octant vault turns $2M into about $32,000 per quarter of matching, and Shutter Network has done something similar. Many DAOs hold idle stablecoins and want public goods impact without spending principal.

    High impactMedium effort First result in 2 quarters Partnerships lead

    First action

    List 20 DAOs with idle stablecoin treasuries.

    How to measure it

    Yield-matching partners

    Now
    –
    Target
    3
    By
    2 quarters

    Steps

    1. 1

      List DAOs

      20 targets.

      Partnerships lead 1 week

    2. 2

      One-pager

      Mechanics and results.

      Partnerships lead 1 week

    3. 3

      Pitch

      Governance forums and calls.

      Partnerships lead 1 quarter

    4. 4

      Proposals

      Help draft them.

      Partnerships lead 1 quarter

    5. 5

      Launch

      First co-branded round.

      Grants program lead 1 quarter

    6. 6

      Report

      Quarterly results.

      Grants program lead quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Partnerships lead

    Smallest test

    Pitch three DAOs this month.

    Why it works

    Package a co-branded "yield-powered round" offer for DAO treasuries: deposit, matching from yield, a Gitcoin-run or partner-run domain, and a quarterly report. Pitch 20 treasuries.

    It gives funders a low-cost way in and Gitcoin a recurring matching source.

    Risks and how to handle them

    • Yield and smart contract risk

      Point to Octant's documentation and the pilot's stated failure signals.

    Evidence

    • Your websiteYield-powered matching case study (May 7, 2026): Gitcoin and Octant deployed "$2M" into a vault; "At ~4.5% APY, that translates to roughly $32,000 per quarter in accumulated yield flowing into matching"; campaigns funded "will carry Gitcoin x Octant co-branding"; a second tranche "of up to $1M" may follow after a 4 to 6 month pilot.Source
    • Your websitePartner page: "Run a community round, sponsor a matching pool, or co-fund public goods with Gitcoin", a three-field contact form (name, email, anything else) and a "Trusted by leading protocols" section; no examples of partner results, costs or timelines on the page.Source
    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
  • 12

    GG24 had about 1,286 unique donors across 78 QF projects. Projects with their own communities are the best donor channel, but they need ready-made material.

    Medium impactLow effort First result in 1 quarter Growth lead

    First action

    Draft the kit template.

    How to measure it

    New donors brought by projects

    Now
    –
    Target
    1,000
    By
    GG25

    Steps

    1. 1

      Template

      Link, image, post.

      Growth lead 1 week

    2. 2

      Generate

      Per project.

      Web developer 1 week

    3. 3

      Leaderboard

      New donors.

      Web developer 2 weeks

    4. 4

      Brief projects

      Before the round.

      Grants program lead 1 week

    5. 5

      Feature

      Top recruiters.

      Growth lead during round

    6. 6

      Measure

      New donors.

      Growth lead after round

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Growth lead

    Smallest test

    Send kits to ten projects.

    Why it works

    Give every GG25 project a share kit: a personal donation link, an image, a short post, and a leaderboard of new donors brought in. Feature the top recruiters.

    Projects reaching their own followers grows the donor base cheaply, and quadratic matching rewards many small donors.

    Risks and how to handle them

    • Sybil gaming

      Count only verified donors on the leaderboard.

    Evidence

    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
    • Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
  • 13

    The library has "State of Public Goods Funding 2024" but no newer edition, while Protocol Guild, TheDAO Security Fund and Gitcoin's own rounds have changed the landscape since.

    Medium impactMedium effort First result in 2 quarters Research editor

    First action

    List the data sources for 2025 and 2026 rounds.

    How to measure it

    Report visits

    Now
    –
    Target
    20,000
    By
    2 quarters

    Steps

    1. 1

      Data list

      Rounds and platforms.

      Research editor 1 week

    2. 2

      Collect

      Public data.

      Research editor 1 month

    3. 3

      Write

      Report.

      Research editor 1 month

    4. 4

      Design

      Charts.

      Growth lead 2 weeks

    5. 5

      Launch

      Partners and press.

      Growth lead 1 week

    6. 6

      Repeat

      Yearly.

      Research editor yearly

    First result
    2 quarters
    Cost
    Research time
    Owner
    Research editor

    Smallest test

    Publish one chart of 2025 funding by mechanism.

    Why it works

    Publish a yearly report: capital flows by mechanism and platform, notable rounds, what worked, with charts and a press kit. Launch it with partners.

    An annual report earns links and press, and positions Gitcoin as the ecosystem's scorekeeper.

    Risks and how to handle them

    • Data gaps

      State sources and gaps clearly.

    Evidence

    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
    • Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
    • Your websiteApps directory: 30 profiles including Giveth, Octant, Optimism RetroPGF, Drips, Juicebox, Karma GAP, Superfluid, Ethereum Foundation ESP and Base Builder Grants; each campaign page ends "Running a Funding Round? Get your campaign featured in our directory".Source
  • 14

    Each campaign page says "Running a Funding Round? Get your campaign featured", and the apps directory profiles 30 programs, but only 7 campaigns are listed. A campaigns calendar is only useful if it is full.

    Medium impactLow effort First result in 1 quarter Partnerships lead

    First action

    Draft listings for five programs.

    How to measure it

    Live campaigns in the directory

    Now
    –
    Target
    25
    By
    1 quarter

    Steps

    1. 1

      Find rounds

      For 30 programs.

      Research editor 1 week

    2. 2

      Draft listings

      Ready to approve.

      Research editor 2 weeks

    3. 3

      Email

      Programs.

      Partnerships lead 2 weeks

    4. 4

      Calendar view

      Deadlines.

      Web developer 2 weeks

    5. 5

      Promote

      Builder newsletter.

      Growth lead monthly

    6. 6

      Measure

      Listings and visits.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Partnerships lead

    Smallest test

    List five external rounds this month.

    Why it works

    Email each of the 30 programs with a ready draft of their current round, and add a simple "funding calendar" view with deadlines for builders.

    Builders return to a full calendar, and programs gain reach, which brings partners closer to Gitcoin.

    Risks and how to handle them

    • Stale listings

      Expire them automatically after the deadline.

    Evidence

    • Your websiteApps directory: 30 profiles including Giveth, Octant, Optimism RetroPGF, Drips, Juicebox, Karma GAP, Superfluid, Ethereum Foundation ESP and Base Builder Grants; each campaign page ends "Running a Funding Round? Get your campaign featured in our directory".Source
    • Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
    • Your websiteContribution guide: "Help build Ethereum's definitive funding resource"; high priority: "Case studies from recent funding rounds (GG24, RetroPGF4, etc.)", "Profiles of DAOs with active grant programs"; "Translations (coming soon)"; contributors "Join the Telegram" first, and can apply to "Become an Ongoing Researcher".Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    Gitcoin has run 24 rounds and the grantee flywheel research shows early grants turning into large ecosystems (1inch, Optimism). Donors rarely see what their past gifts became.

    High impactHigh effort First result in 3 quarters Growth lead

    First action

    Build an impact page by hand for ten active donors.

    How to measure it

    Share of GG25 donors who gave before

    Now
    –
    Target
    60%
    By
    GG25

    Steps

    1. 1

      Data

      Past donations by wallet.

      Web developer 1 month

    2. 2

      Project updates

      From Karma GAP and others.

      Grants program lead 1 month

    3. 3

      Page

      Per wallet.

      Web developer 1 quarter

    4. 4

      Email

      Yearly impact.

      Growth lead 1 month

    5. 5

      Share

      Social cards.

      Web developer 1 month

    6. 6

      Measure

      Returning donors.

      Growth lead per round

    First result
    3 quarters
    Cost
    Development time
    Owner
    Growth lead

    Smallest test

    Make ten impact pages by hand.

    Why it works

    Give each donor wallet a page: projects funded, what those projects did next, and matching unlocked. Send a yearly "your impact" email before each round.

    People give again when they see results, and shareable pages bring new donors.

    Risks and how to handle them

    • Privacy

      Opt-in pages only.

    Evidence

    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source
    • Public recordsGitcoin, founded 2017, describes itself on Wikidata as an "open source community for blockchain-based funding and social software"; 20 news mentions in the last 30 days, mostly about the GTC token price.Source
  • 16

    The site has a search box that invites questions and 240+ entries on mechanisms, apps and cases. Builders ask "where can I get funded for X" and funders ask "which mechanism fits Y".

    High impactHigh effort First result in 4 quarters Co founder

    First action

    Collect 50 real questions from Telegram and the forum.

    How to measure it

    Advisor questions per month

    Now
    –
    Target
    5,000
    By
    4 quarters

    Steps

    1. 1

      Collect questions

      50 real ones.

      Research editor 2 weeks

    2. 2

      Structure data

      Mechanisms, apps, campaigns.

      Web developer 1 quarter

    3. 3

      Build answers

      With citations.

      Web developer 1 quarter

    4. 4

      API or MCP

      For assistants.

      Web developer 1 quarter

    5. 5

      Test

      With builders and funders.

      Growth lead 1 month

    6. 6

      Measure

      Use and partner leads.

      Growth lead monthly

    First result
    4 quarters
    Cost
    Development time
    Owner
    Co founder

    Smallest test

    Answer the 50 questions by hand on one page.

    Why it works

    Make the search answer those two questions with cited entries from the library and live campaigns, and offer an MCP or API endpoint so assistants can use the library.

    A useful advisor turns a library into a tool people return to and makes Gitcoin the default source assistants cite.

    Risks and how to handle them

    • Wrong answers

      Always cite entries and show sources.

    Evidence

    • Your websiteHomepage: title "Gitcoin - Fund What Matters"; "Your trusted directory and reference library for funding mechanisms, platforms, case studies, and research"; a "Search or ask anything" box; "Partner with us" and "Submit content" buttons. The "What We Curate" cards each say "120+" for case studies, mechanisms, research, campaigns and apps, while the sitemap lists 47 case studies, 79 mechanisms, 77 research pieces, 7 campaigns and 30 apps.Source
    • Your websiteApps directory: 30 profiles including Giveth, Octant, Optimism RetroPGF, Drips, Juicebox, Karma GAP, Superfluid, Ethereum Foundation ESP and Base Builder Grants; each campaign page ends "Running a Funding Round? Get your campaign featured in our directory".Source
    • Your websiteContribution guide: "Help build Ethereum's definitive funding resource"; high priority: "Case studies from recent funding rounds (GG24, RetroPGF4, etc.)", "Profiles of DAOs with active grant programs"; "Translations (coming soon)"; contributors "Join the Telegram" first, and can apply to "Become an Ongoing Researcher".Source
  • 17

    The UNICEF Alpha Round and climate and youth rounds show the mechanisms work beyond Ethereum. Foundations funding open source and civic projects are exploring participatory funding.

    High impactHigh effort First result in 4 quarters Co founder

    First action

    Shortlist five non-crypto funders.

    How to measure it

    Pilot rounds

    Now
    –
    Target
    2
    By
    4 quarters

    Steps

    1. 1

      Shortlist

      Five funders.

      Partnerships lead 1 month

    2. 2

      Package

      Round-in-a-box.

      Grants program lead 1 quarter

    3. 3

      Pilot

      Two rounds.

      Grants program lead 2 quarters

    4. 4

      Report

      Case studies.

      Research editor 1 month

    5. 5

      Decide

      Scale or not.

      Co-founder 1 month

    6. 6

      Promote

      Results.

      Growth lead 1 month

    First result
    4 quarters
    Cost
    Pilot costs
    Owner
    Co founder

    Smallest test

    Interview three open source foundations.

    Why it works

    Package a round-in-a-box for non-crypto funders (fiat on-ramp, mechanism choice, reporting) and pilot with one open source foundation and one civic group.

    New funders bring new matching capital and new donors to the ecosystem.

    Risks and how to handle them

    • Regulatory differences

      Get legal advice per country.

    Evidence

    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
    • Your websitePartner page: "Run a community round, sponsor a matching pool, or co-fund public goods with Gitcoin", a three-field contact form (name, email, anything else) and a "Trusted by leading protocols" section; no examples of partner results, costs or timelines on the page.Source
    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 18

    The contribution guide lists "Translations (coming soon)", and Gitcoin has run LATAM, Asia and Africa rounds. Builders in those regions read in their own languages.

    Medium impactLow effort First result in 1 quarter Research editor

    First action

    Ask the Telegram for volunteer translators.

    How to measure it

    Non-English visits

    Now
    –
    Target
    5,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick pages

      Top 20.

      Research editor 1 day

    2. 2

      Recruit

      Translators.

      Research editor 2 weeks

    3. 3

      Translate

      Three languages.

      Research editor 1 month

    4. 4

      Review

      Second reader.

      Research editor 2 weeks

    5. 5

      Publish

      With language tags.

      Web developer 1 week

    6. 6

      Measure

      Visits.

      Growth lead monthly

    First result
    1 quarter
    Cost
    Translator stipends
    Owner
    Research editor

    Smallest test

    Translate the quadratic funding page into Spanish.

    Why it works

    Translate the top 20 mechanism and how-to pages into Spanish, Portuguese and Chinese with community translators, credited on the page.

    Local-language pages open new search audiences and support regional rounds.

    Risks and how to handle them

    • Out-of-date translations

      Show the source date.

    Evidence

    • Your websiteContribution guide: "Help build Ethereum's definitive funding resource"; high priority: "Case studies from recent funding rounds (GG24, RetroPGF4, etc.)", "Profiles of DAOs with active grant programs"; "Translations (coming soon)"; contributors "Join the Telegram" first, and can apply to "Become an Ongoing Researcher".Source
    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
  • 19

    Gitcoin's research asks "What If Gitcoin Grants Had Been Early-Stage Investments?" and the flywheel report tracks 1inch from $50K to $3M given back. Donors and funders love to see that.

    Medium impactLow effort First result in 1 month Growth lead

    First action

    Pick ten grantees with public outcomes.

    How to measure it

    Calculator shares

    Now
    –
    Target
    2,000
    By
    1 quarter

    Steps

    1. 1

      Pick grantees

      Ten with outcomes.

      Research editor 1 week

    2. 2

      Data

      Public figures.

      Research editor 1 week

    3. 3

      Build

      Interactive page.

      Web developer 2 weeks

    4. 4

      Share cards

      Per result.

      Web developer 1 week

    5. 5

      Launch

      Social.

      Growth lead 1 week

    6. 6

      Measure

      Shares and signups.

      Growth lead monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Growth lead

    Smallest test

    Publish a static version with five grantees.

    Why it works

    Build an interactive page: pick a past round, see which grantees grew and what the ecosystem gained. Make every result shareable.

    A playful, data-backed tool spreads on social and makes the case for public goods funding.

    Risks and how to handle them

    • Overclaiming

      Show sources and caveats.

    Evidence

    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
    • Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
  • 20

    Thousands of projects have been funded across 24 rounds. Past grantees are mentors, future donors and future funders, as the flywheel research shows.

    Medium impactLow effort First result in 1 month Grants program lead

    First action

    Email 50 past grantees.

    How to measure it

    Alumni pledging to GG25

    Now
    –
    Target
    100
    By
    GG25

    Steps

    1. 1

      List alumni

      Past grantees.

      Grants program lead 1 week

    2. 2

      Invite

      Email and Telegram.

      Grants program lead 2 weeks

    3. 3

      Directory

      Simple page.

      Web developer 2 weeks

    4. 4

      Monthly call

      Alumni.

      Grants program lead monthly

    5. 5

      Pledge

      For GG25.

      Growth lead 1 month

    6. 6

      Measure

      Pledges and donations.

      Growth lead per round

    First result
    1 month
    Cost
    Staff time
    Owner
    Grants program lead

    Smallest test

    Host one alumni call.

    Why it works

    Invite past grantees to an alumni directory with what they built since, a monthly call, and a "give back" pledge for the next round.

    Alumni giving back is the flywheel made visible, and it brings donors who already understand the mechanism.

    Risks and how to handle them

    • Low response

      Start with the most active grantees.

    Evidence

    • Your websiteResearch library: books such as the "Onchain Capital Allocation Handbook" (two volumes) and "The Networked Firm", reports like "State of Public Goods Funding 2024" and "The Grantee-to-Funder Flywheel" (from "Plasma Group's modest QF grant to Optimism's 60M+ OP distribution, and from 1inch's $50K to $3M given back"), and a "d/acc Market Map"; case studies on 1inch, Optimism, EIP-1559 and UNICEF.Source
    • Your websiteCampaigns page: 7 campaigns; Gitcoin Grants 24 "Ended" (Oct 2025, $1.8M across six domains), GG20 to GG23 ended; the two "Featured Campaigns" under "What's happening now" are Protocol Guild ($100M+ to ~190 core contributors) and TheDAO Security Fund ($220M+, "Projects TBD"). There is no GG25 page, although the homepage lists "GG25" as an example campaign.Source
    • Your websiteGG24 campaign page: "QF donation volume ($36,657) was lower than GG23 ($95,278), reflecting narrower project scope (78 vs. 235 QF projects)", with "~1,286 unique donors"; partners contributed "$632.5K" through domain allocators; retrospectives "identified operational learnings: the need for bulk checkout to reduce donor friction, earlier eligibility finalization, stronger pre-round marketing". GG24 "was the first round after Grants Stack was sunset, with QF operations moved to Giveth and other mechanism-specific platforms."Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on November 4, 2026, and cites them throughout. Gitcoin did not commission, review or endorse it, and Programmable is not affiliated with Gitcoin. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Gitcoin runs its business.

Something wrong, or do you represent Gitcoin? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    GG25 page and list, real counts, a real newsletter, link and sitemap fixes, the partner page and page speed; the alumni network.

  2. Days 31 to 6010 ideas

    Bulk checkout, the grants program hub, a publishing rhythm, video, yield-matching partners, share kits, the annual report and external rounds; translations and the calculator.

  3. Days 61 to 903 ideas

    Commit to donor impact pages, the funding advisor and rounds outside crypto.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value quadratic matching that amplifies small donors. The most cited problem: donor friction across many projects.

  • Honest retrospectives
  • Funding fatigue
  • In their words: “public goods”

Market

Competitive landscape

4 competitors compared: Optimism RetroPGF, Giveth, Octant and Ethereum Foundation ESP.

  • Gap to exploit: A full calendar of current funding rounds
  • Optimism RetroPGF: Single ecosystem
  • Giveth: Smaller research presence

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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