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  • The brief
  • Start here
  • Idea portfolio
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  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
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growth playbook · Oct 22, 2026

monks.com (opens in a new tab)

Monks growth playbook

Diagnosis

Monks is hiring to grow managed media in North America (four Group Directors of SEM, five Associate Directors of Paid Social, media strategy leads including B2B), influence in Paris, outbound demand generation in APAC, account growth through Integrated Marketing Analytics, and a $50M+ flagship technology account.

S4 Capital's results show profit rising while like-for-like revenue falls, so new business and account growth are the priority. Monks' own website works against that: all 5,935 sitemap URLs point at a redirecting host, the error pages are listed, the homepage title is just "Monks", only 23 of 456 case studies can be browsed, and real mobile visitors wait 4.7 seconds for pages to load.

This playbook fixes those basics first, then gives the new hires offers, briefings, benchmarks and account maps to grow with.

Growth Score

6/10

Biggest Opportunity

Use the AEO, CRO and media expertise Monks sells on its own site, and give the new directors public proof (case studies, briefings, benchmarks) to win new business.

Biggest Risk

Like-for-like revenue is falling and one client contributes more than 10% of revenue, while Tinuiti, Jellyfish and Wpromote compete for the same media budgets with outcome-led pitches.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Point the sitemap at www.monks.com and drop the error pages, so search and AI engines index the site Monks wants found

    Change the base URL setting in the Drupal sitemap module from monks.com to www.monks.com.

    High impact First result in 1 month
  2. 2

    Make the homepage load fast on phones: the cookie notice is currently the largest thing on the screen

    Replace the autoplay hero video with a poster image on mobile.

    High impact First result in 1 month
  3. 3

    Show all 456 case studies, not 23, and give every one a filterable home

    Make /case-studies show the full list instead of a 404.

    Medium impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 10Fill-ins · 6Reconsider · 5
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Monks is hiring four Group Directors of SEM who are measured on revenue from new business, and an APAC growth marketer who needs SEO and SEM to bring in sales-qualified leads. Its homepage promotes a report on "owning the answer" in AI search. Yet all 5,935 URLs in the monks.com sitemap sit on https://monks.com/, which 301-redirects every one of them to https://www.monks.com/. The sitemap also lists the 404 and 403 pages in four languages (and /404 answers 200), plus an internal feedback link. The homepage title is just "Monks", so a search result says nothing about media, data or AI.

    High impactLow effort First result in 1 month Head of Web and SEO

    First action

    Change the base URL setting in the Drupal sitemap module from monks.com to www.monks.com.

    How to measure it

    Indexed solution and case-study pages

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Fix the host

      Set the sitemap base URL to https://www.monks.com.

      Head of Web and SEO, Monks marketing 1 hour

    2. 2

      Remove noise

      Exclude the 404, 403 and internal pages from the sitemap.

      Head of Web and SEO, Monks marketing 2 hours

    3. 3

      Fix the status

      Make /404 return a 404 status code.

      Head of Web and SEO, Monks marketing 1 day

    4. 4

      Split the index

      Separate sitemaps for solutions, work, thinking and careers.

      Head of Web and SEO, Monks marketing 2 days

    5. 5

      Retitle the homepage

      A title and description that name the offerings.

      Chief Growth Officer, Marketing 1 day

    6. 6

      Add structured data

      Organization and Service markup on the homepage and solution pages.

      Head of Web and SEO, Monks marketing 3 days

    7. 7

      Resubmit

      Submit to Search Console and Bing Webmaster Tools.

      Head of Web and SEO, Monks marketing 1 hour

    8. 8

      Track

      Canonical, indexed and impression counts by section, every week.

      Group Director, SEM weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Web and SEO, Monks marketing

    Smallest test

    Fix the sitemap host today and compare crawl stats in two weeks.

    Why it works

    Regenerate the sitemap on the canonical www host. Remove the error pages and internal links, and make /404 return a real 404 status. Split the index into services, work, thinking and careers sitemaps so the new pages that matter get crawled first. Give the homepage a title that names the four offerings (for example "Monks | AI-powered marketing, media and technology services"), and add Organization and Service structured data. Then check in Search Console which version of each URL Google treats as canonical.

    An agency's buyers judge it on the advice it gives. A clean sitemap and a descriptive title are cheap fixes. They help Google and AI assistants find the case studies and solution pages that new-business teams depend on, and they make Monks' own site a live example of its AEO playbook.

    Ready to use

    Checklistmonks.com indexing fixes

    [ ] Sitemap base URL is https://www.monks.com
    [ ] /404, /403 and internal links removed from the sitemap
    [ ] /404 returns status 404
    [ ] Separate sitemaps for solutions, work, thinking, careers
    [ ] Homepage title names the four offerings
    [ ] Organization and Service structured data
    [ ] Resubmitted in Search Console and Bing
    [ ] Weekly indexed-page report by section

    Risks and how to handle them

    • Temporary swings in indexing

      Change one thing at a time and watch Search Console coverage.

    • Brand-only title loses recognition

      Keep "Monks" first in the title.

    Evidence

    • HiringGroup Director, SEM, open in Los Angeles, New York, Denver and Toronto (posted October 6-7, 2026): a Search leader for "our largest accounts", "Responsible for revenue driven from new business, client relationships, and client growth", contributing to "POVs, award submissions, and case studies", and working "closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities".Source
    • HiringGrowth Marketing Manager APAC (listed as Growth Marketing Specialist, Bangkok, posted September 29, 2026), reporting to the APAC Managing Director, to "spearhead our outbound marketing initiatives" and funnel "sales-qualified leads (SQLs) to our sales and client teams", run events "as a tool to generate brand awareness and lead generation", "Develop and implement measurement frameworks", and "Support subject matter experts in building personal brands through thought leadership"; SEO and SEM experience required.Source
    • Your websiteSitemap (three pages, 5,935 URLs, checked October 21, 2026): every URL is listed on https://monks.com/, which answers with a 301 redirect to https://www.monks.com/, the canonical host. The sitemap also lists the 404 and 403 error pages in four languages (the /404 page answers 200, not 404) and an internal website-feedback link that redirects to an external form.Source
    • Your websiteHomepage (checked October 21, 2026): the title tag is just "Monks"; the meta description reads "We're Monks - global content, data, media, and tech powerhouse. Our solution is simple and singular: Disrupting the industry, driven by digital."; the H1 is "Transforming brands for the real-time world" with four offerings (Real-Time Brands, Media Acceleration, Marketing Orchestration, AI Transformation). The only structured data is a WebSite block. The "On our minds" list includes "Inside Salesforce Connections 2025" (the newest article in the sitemap is dated October 16, 2026), and the contact form opens with "Please fill out the following quick questions so our team can get in touch with you."Source
    • Your websiteReport "Owning the Answer: The Marketer's Playbook for AEO, GEO and the AI Search Era", linked from the homepage: "We've seen a staggering 500% increase in AI discovery, and brands that don't adapt risk becoming invisible." monks.com has no /llms.txt (404).Source
  • 02

    Google measures the homepage at a mobile LCP of 17.2 seconds, with the cookie notice paragraph as the largest element. Real Chrome visitors wait 6.4 seconds at the 75th percentile, and the layout shifts by 0.30. Across the site, LCP for real visitors is 4.7 seconds, almost twice the 2.5-second "good" mark. Desktop loads in 2.0 seconds, so the problem is mobile, which is where people open links from LinkedIn and email.

    High impactMedium effort First result in 1 month Head of Web and SEO

    First action

    Replace the autoplay hero video with a poster image on mobile.

    How to measure it

    Site LCP p75

    Now
    –
    Target
    under 2.5 s
    By
    90 days

    Steps

    1. 1

      Baseline

      Record field LCP, CLS and INP for the top 10 templates.

      Head of Web and SEO, Monks marketing 1 day

    2. 2

      Poster first

      Static hero image, with the video loading after.

      Head of Web and SEO, Monks marketing 3 days

    3. 3

      Fix the banner

      Reserve space for the cookie notice.

      Head of Web and SEO, Monks marketing 1 day

    4. 4

      Cache

      Long cache lifetimes on media.

      Head of Web and SEO, Monks marketing 1 day

    5. 5

      Trim scripts

      Remove unused JavaScript and defer tags.

      Head of Web and SEO, Monks marketing 1 week

    6. 6

      Roll out

      Solution and case-study templates.

      Head of Web and SEO, Monks marketing 2 weeks

    7. 7

      Monitor

      Chrome UX Report every month.

      UI/UX and CRO team lead monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Head of Web and SEO, Monks marketing

    Smallest test

    Test the poster-first hero on the homepage for one week.

    Why it works

    Make the hero headline or a static poster image the first thing that paints, and load the sizzle video only after it. Give the cookie banner a fixed height so it stops pushing the page around. Set long cache lifetimes on video and images, which Lighthouse puts at 18.4 MB of savings, and remove the 957 KB of unused JavaScript. Then do the same for the solution and case-study templates.

    A company that sells performance should load like one, and a faster mobile page keeps more of the visitors that paid social and outreach send. Search also uses Core Web Vitals as a ranking signal.

    Risks and how to handle them

    • Brand team loses the motion-first homepage

      Keep the video, and let it load second.

    Evidence

    • Google PageSpeedHomepage on mobile: performance score 17, Largest Contentful Paint 17.2 s, layout shift 0.31, and the largest element is the cookie notice paragraph. Real Chrome visitors: homepage LCP p75 6.4 s and CLS 0.30; across the whole site LCP p75 is 4.7 s (good is under 2.5 s). Desktop LCP is 2.0 s. Lighthouse estimates 18.4 MB could be saved with longer cache lifetimes and 957 KB of unused JavaScript; the homepage autoplays a sizzle video.Source
    • HiringAssociate Director, Paid Social, open in Denver, Toronto, New Jersey and remote in Michigan and Florida (posted October 5, 2026), in the Managed Media pod: rosters of "performance ecommerce, retail, and B2B lead generation clients" spending "$200k-$100MM /month in ad spend", with the goal to "Generate strong revenue growth from client renewals"; Senior Account Managers, Paid Social are also open in Denver and Toronto.Source
    • HiringEVP, Client Partner, Cupertino (posted September 29, 2026), to "own and scale a flagship technology account" with "P&L Ownership: $50M+", as "organic business development lead" across "consulting, digital engineering, AI/ML, cloud platforms, Marcom, and managed services". Monks also lists AI & Analytics Engineers in Sydney and Melbourne, AI producers and artists, and a Campus Monks CRO internship in Brazil for its UI/UX and CRO team.Source
  • 03

    The sitemap holds 456 English case studies, but the Work Inventory page shows only 23, and /case-studies returns a 404. The Group Directors of SEM are asked to write award submissions and case studies, and the new-business teams need proof by industry and channel. Most of that proof cannot be browsed today.

    Medium impactLow effort First result in 1 month Chief Growth Officer

    First action

    Make /case-studies show the full list instead of a 404.

    How to measure it

    Case-study views from search

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Inventory

      Tag all 456 cases by industry, service and region.

      Content team 1 week

    2. 2

      Build the index

      Filterable /case-studies page.

      Head of Web and SEO, Monks marketing 1 week

    3. 3

      Feature

      Keep the 23 popular cases on top.

      Chief Growth Officer, Marketing 1 day

    4. 4

      Mark up

      Structured data on each case.

      Head of Web and SEO, Monks marketing 3 days

    5. 5

      Retire

      Redirect cases about clients you no longer list.

      Content team 1 week

    6. 6

      Link

      Each solution page links to its five best cases.

      Content team 1 week

    First result
    1 month
    Cost
    Staff time only
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Publish the full list with one filter (service).

    Why it works

    Turn /case-studies into a working index of every case study, with filters by industry, service (SEM, paid social, media strategy, influence, AI) and region, keeping the 23 featured cases at the top. Add CaseStudy or Article structured data with client, results and date to each page.

    Buyers look for "someone who has done this for a company like mine", and so do AI assistants that summarise agencies. Hundreds of indexed, filterable cases give them that answer.

    Risks and how to handle them

    • Old work looks dated

      Sort by date and archive cases older than five years.

    Evidence

    • Your websiteWork: the Work Inventory page says "Showing 23 cases", while the sitemap lists 456 English case-study URLs (plus Spanish, Portuguese and German versions); /case-studies itself returns 404, and the case-study pages checked carry no structured data.Source
    • HiringGroup Director, SEM, open in Los Angeles, New York, Denver and Toronto (posted October 6-7, 2026): a Search leader for "our largest accounts", "Responsible for revenue driven from new business, client relationships, and client growth", contributing to "POVs, award submissions, and case studies", and working "closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities".Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
  • 04

    The Monks link to Monks.Flow goes to monksflow.ai. The first thing visitors see there is "Try Monks.Flow" beside a countdown frozen at "Days 0 Hours 0 Mins 0 Secs 0". Monks.Flow is the product S4 Capital names as award-winning, so an expired timer next to the main call to action makes a weak first impression.

    Medium impactLow effort First result in 1 week Chief Growth Officer

    First action

    Remove the countdown block.

    How to measure it

    Demo requests from monksflow.ai

    Now
    –
    Target
    +10%
    By
    30 days

    Steps

    1. 1

      Remove

      Take down the expired timer.

      Head of Web and SEO, Monks marketing 1 hour

    2. 2

      Replace

      Add the next demo or event date.

      Chief Growth Officer, Marketing 1 day

    3. 3

      Rule

      Every timer gets an end date and an end action.

      Head of Web and SEO, Monks marketing 1 day

    4. 4

      Check

      Scan both sites for other expired dates.

      Head of Web and SEO, Monks marketing 1 day

    5. 5

      Track

      Clicks on "Try Monks.Flow".

      UI/UX and CRO team lead weekly

    6. 6

      Review

      Monthly content-freshness check.

      Head of Web and SEO, Monks marketing monthly

    First result
    1 week
    Cost
    $0
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Take the timer down today.

    Why it works

    Swap the timer for a live reason to act, such as the next Monks.Flow demo, a webinar date or a pilot offer, or remove it. Add a check to the launch checklist so every countdown has an end action.

    An expired timer reads as an abandoned page, and fixing it takes minutes.

    Risks and how to handle them

    • No live event to promote

      Use a standing "book a 30-minute demo" offer.

    Evidence

    • Your websiteMonks.Flow: the monks.com/monks.flow link redirects to a separate domain, monksflow.ai, whose page opens with "Try Monks.Flow" next to a countdown showing "Days 0 Hours 0 Mins 0 Secs 0"; it cites "Adweek's first-ever AI Agency of the Year" and a General Motors quote.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
  • 05

    Monks' report says AI discovery has grown 500% and brands that don't adapt "risk becoming invisible". monks.com has no /llms.txt, the homepage description talks about "disrupting the industry" without naming a service, and solution pages carry no Service markup.

    Medium impactLow effort First result in 1 month Head of Web and SEO

    First action

    Write the llms.txt from the current navigation.

    How to measure it

    Share of 40 test queries citing Monks

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Forty queries across four assistants.

      Group Director, SEM 2 days

    2. 2

      Write llms.txt

      Offerings, practices, cases, contacts.

      Head of Web and SEO, Monks marketing 1 day

    3. 3

      Answer blocks

      Plain summaries on solution pages.

      Content team 1 week

    4. 4

      Markup

      Service and Organization schema.

      Head of Web and SEO, Monks marketing 3 days

    5. 5

      Retest

      The same queries each month.

      Group Director, SEM monthly

    6. 6

      Publish

      Results as a short case in the AEO report.

      Chief Growth Officer, Marketing 1 quarter

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Web and SEO, Monks marketing

    Smallest test

    Publish llms.txt this week.

    Why it works

    Publish an llms.txt that lists the four offerings, each service practice, Monks.Flow, key case studies and contact routes. Give each solution page a two-sentence plain answer to "what is it, who is it for, what results". Then test what ChatGPT, Gemini, Perplexity and Copilot say about "Monks paid search agency" and similar queries every month.

    It turns the AEO report into a public case study on Monks itself, and gives search hires a baseline to improve.

    Risks and how to handle them

    • Assistants change often

      Track a trend, not a single answer.

    Evidence

    • Your websiteReport "Owning the Answer: The Marketer's Playbook for AEO, GEO and the AI Search Era", linked from the homepage: "We've seen a staggering 500% increase in AI discovery, and brands that don't adapt risk becoming invisible." monks.com has no /llms.txt (404).Source
    • Your websiteHomepage (checked October 21, 2026): the title tag is just "Monks"; the meta description reads "We're Monks - global content, data, media, and tech powerhouse. Our solution is simple and singular: Disrupting the industry, driven by digital."; the H1 is "Transforming brands for the real-time world" with four offerings (Real-Time Brands, Media Acceleration, Marketing Orchestration, AI Transformation). The only structured data is a WebSite block. The "On our minds" list includes "Inside Salesforce Connections 2025" (the newest article in the sitemap is dated October 16, 2026), and the contact form opens with "Please fill out the following quick questions so our team can get in touch with you."Source
    • HiringGroup Director, SEM, open in Los Angeles, New York, Denver and Toronto (posted October 6-7, 2026): a Search leader for "our largest accounts", "Responsible for revenue driven from new business, client relationships, and client growth", contributing to "POVs, award submissions, and case studies", and working "closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities".Source
  • 06

    The only newsletter signup on monks.com is FLUX, a fashion and luxury newsletter, and its consent text still says "Media.Monks". Media, data and AI buyers have no way to subscribe.

    Low impactLow effort First result in 1 month Chief Growth Officer

    First action

    Search the site's form text for "Media.Monks".

    How to measure it

    Subscribers

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Fix text

      All consent copy.

      Head of Web and SEO, Monks marketing 1 day

    2. 2

      Plan the format

      Report, case, event.

      Chief Growth Officer, Marketing 1 week

    3. 3

      Add signups

      Reports, events, footer.

      Head of Web and SEO, Monks marketing 2 days

    4. 4

      Send

      Monthly.

      Content team monthly

    5. 5

      Score

      Feed engaged readers to new business.

      Growth Marketing Manager APAC monthly

    6. 6

      Review

      Open and reply rates.

      UI/UX and CRO team lead monthly

    First result
    1 month
    Cost
    Email tool you already run
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Fix the brand name today.

    Why it works

    Replace the old brand name in all consent and form text. Launch a monthly Monks newsletter for marketing leaders with one report, one case and one event, and offer it on report pages, the events page and the footer.

    A newsletter keeps the people who download reports and attend webinars in touch until they need an agency.

    Risks and how to handle them

    • Low engagement

      Keep it short and useful, one idea per section.

    Evidence

    • Your websiteEvents page: an MMA "State of Agentic" webinar where Monks shares "findings from its joint survey of 100 senior marketers" with leaders from Hilton, AT&T and Brunswick Corporation, and talks at the Google Web AI Summit. The FLUX newsletter page ("the latest in fashion and luxury") is the only newsletter signup, and its consent text still says "Media.Monks".Source
    • Your websiteReport "Owning the Answer: The Marketer's Playbook for AEO, GEO and the AI Search Era", linked from the homepage: "We've seen a staggering 500% increase in AI discovery, and brands that don't adapt risk becoming invisible." monks.com has no /llms.txt (404).Source

This quarter 10

The core plays for the next three months.

  • 07

    Monks is hiring Associate Directors of Paid Social for clients spending $200k to $100M a month, and Group Directors of SEM responsible for new-business revenue. Tinuiti and Wpromote win mid-size advertisers with outcome-led offers. A free, structured audit gives the new hires a reason to start conversations.

    High impactMedium effort First result in 1 quarter Group Director

    First action

    Write the audit scorecard template.

    How to measure it

    Audit-to-proposal rate

    Now
    –
    Target
    40%
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Channels, access and outputs.

      Group Director, SEM 1 week

    2. 2

      Build the scorecard

      Twenty checks with weights.

      Associate Director, Paid Social 1 week

    3. 3

      Landing page

      Offer and short form.

      Head of Web and SEO, Monks marketing 1 week

    4. 4

      Target accounts

      200 advertisers in the spend range.

      Head of New Business, North America 2 weeks

    5. 5

      Run audits

      Two weeks each.

      Group Director, SEM ongoing

    6. 6

      Convert

      Proposal within a week of the readout.

      Head of New Business, North America ongoing

    First result
    1 quarter
    Cost
    Director time
    Owner
    Group Director, SEM

    Smallest test

    Run five audits for warm prospects.

    Why it works

    Package a two-week audit of a prospect's search, Performance Max, YouTube and paid social accounts, with a scorecard, three quick fixes and a forecast. Put it on a landing page with a short form, promote it to target accounts and on LinkedIn, and route requests to the directors.

    Audits show expertise on the buyer's own data and turn into proposals more often than credentials decks.

    Risks and how to handle them

    • Free work with no deal

      Qualify on spend and decision timing first.

    Evidence

    • HiringGroup Director, SEM, open in Los Angeles, New York, Denver and Toronto (posted October 6-7, 2026): a Search leader for "our largest accounts", "Responsible for revenue driven from new business, client relationships, and client growth", contributing to "POVs, award submissions, and case studies", and working "closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities".Source
    • HiringAssociate Director, Paid Social, open in Denver, Toronto, New Jersey and remote in Michigan and Florida (posted October 5, 2026), in the Managed Media pod: rosters of "performance ecommerce, retail, and B2B lead generation clients" spending "$200k-$100MM /month in ad spend", with the goal to "Generate strong revenue growth from client renewals"; Senior Account Managers, Paid Social are also open in Denver and Toronto.Source
    • Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Jellyfish, "media, creative, and data with the power of Generative AI"; Wpromote, "a leading full-service digital marketing agency ... with an agile, outcome-first approach".Source
  • 08

    The Director of Integrated Marketing Analytics grows accounts "by introducing adjacent Monks capabilities where genuine client need exists". S4 Capital's net revenue fell 4.7% like-for-like in the first half, so growing existing accounts matters as much as new ones.

    High impactMedium effort First result in 1 quarter Director

    First action

    Build the map for the top 10 accounts.

    How to measure it

    Average practices per top-50 account

    Now
    –
    Target
    +0.5
    By
    3 quarters

    Steps

    1. 1

      List accounts

      Top 50 by revenue.

      Director, Integrated Marketing Analytics 1 week

    2. 2

      Map practices

      Bought vs available.

      Director, Integrated Marketing Analytics 2 weeks

    3. 3

      Find signals

      Data that shows need.

      AI & Analytics Engineer 1 month

    4. 4

      Review

      Quarterly with account leads.

      Director, Integrated Marketing Analytics quarterly

    5. 5

      Propose

      One proposal per account.

      Director, Integrated Marketing Analytics quarterly

    6. 6

      Track

      Win rate of proposals.

      Director, Integrated Marketing Analytics quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Director, Integrated Marketing Analytics

    Smallest test

    Map five accounts and bring one proposal.

    Why it works

    For each of the top 50 accounts, map which practices they buy (media, content, data, CRM, Monks.Flow, technology) and which signals show a need for the next one. Review it every quarter with the account lead and bring one evidence-based proposal per account.

    Cross-selling based on measured need is easier to win than new logos, and it lifts retention.

    Risks and how to handle them

    • Clients feel upsold

      Only propose where data shows a gap.

    Evidence

    • HiringDirector, Integrated Marketing Analytics (United States, posted September 9, 2026): IMA is "the engine through which client trust compounds into long-term growth"; the director owns a book of clients and its P&L and grows each account "by introducing adjacent Monks capabilities where genuine client need exists". IMA serves four archetypes: Global Accounts, Content Accounts, Media-First Accounts and Marketing/Web/CRM/Tech and AI-Implementation.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
    • Your websiteMedia Acceleration page: "Creative is the new targeting"; proof from Headspace ("62% better CVR with generative AI consumer insights") and Hatch ("The Impossible Ad"). The Partners page lists Adobe, Amazon Ads, AWS, Google Marketing Platform, Google Cloud, Meta, NVIDIA, Salesforce and TikTok, with direct integrations into Monks.Flow.Source
  • 09

    The new Growth Marketing Manager APAC is tasked with outbound campaigns, events that generate leads and measurement frameworks. Monks publishes reports (AEO, an agentic AI survey of 100 senior marketers) and runs events that make natural outbound openers.

    High impactMedium effort First result in 1 quarter Growth Marketing Manager APAC

    First action

    Pick the first report and the first market.

    How to measure it

    APAC SQLs

    Now
    –
    Target
    60 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick accounts

      300 across APAC markets.

      Growth Marketing Manager APAC 2 weeks

    2. 2

      Localise a report

      One per quarter.

      Content team 1 month

    3. 3

      Roundtables

      One per market per quarter.

      Growth Marketing Manager APAC quarterly

    4. 4

      Follow up

      Specialist within 48 hours.

      Growth Marketing Manager APAC ongoing

    5. 5

      Measure

      MQL to SQL to pipeline.

      Growth Marketing Manager APAC monthly

    6. 6

      Report

      To the APAC MD.

      Growth Marketing Manager APAC monthly

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Growth Marketing Manager APAC

    Smallest test

    Run one roundtable in Bangkok or Singapore.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Pick 300 target accounts across APAC, lead with one localised report each quarter, invite to one in-person roundtable per market, and follow up with the relevant specialist. Measure MQL to SQL to pipeline by source.

    Content plus events gives outbound something useful to offer, and the measurement framework shows which markets pay back.

    Risks and how to handle them

    • Too many markets at once

      Start with two.

    Evidence

    • HiringGrowth Marketing Manager APAC (listed as Growth Marketing Specialist, Bangkok, posted September 29, 2026), reporting to the APAC Managing Director, to "spearhead our outbound marketing initiatives" and funnel "sales-qualified leads (SQLs) to our sales and client teams", run events "as a tool to generate brand awareness and lead generation", "Develop and implement measurement frameworks", and "Support subject matter experts in building personal brands through thought leadership"; SEO and SEM experience required.Source
    • Your websiteEvents page: an MMA "State of Agentic" webinar where Monks shares "findings from its joint survey of 100 senior marketers" with leaders from Hilton, AT&T and Brunswick Corporation, and talks at the Google Web AI Summit. The FLUX newsletter page ("the latest in fashion and luxury") is the only newsletter signup, and its consent text still says "Media.Monks".Source
    • Your websiteReport "Owning the Answer: The Marketer's Playbook for AEO, GEO and the AI Search Era", linked from the homepage: "We've seen a staggering 500% increase in AI discovery, and brands that don't adapt risk becoming invisible." monks.com has no /llms.txt (404).Source
  • 10

    The Group Directors of SEM work with Google, Microsoft and OpenAI on alpha and beta tests and are asked for POVs. Advertisers are looking for answers on AI Overviews, Performance Max and ads in AI assistants.

    High impactMedium effort First result in 1 quarter Group Director

    First action

    Choose the first three tests to write up.

    How to measure it

    Meetings from the briefing

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Three tests per month.

      Group Director, SEM monthly

    2. 2

      Clear with partners

      Respect beta NDAs.

      Group Director, SEM monthly

    3. 3

      Write

      One page per month.

      Content team monthly

    4. 4

      Video

      Five-minute summary.

      Content team monthly

    5. 5

      Distribute

      Newsletter and LinkedIn.

      Chief Growth Officer, Marketing monthly

    6. 6

      Track

      Meetings booked.

      Head of New Business, North America monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Group Director, SEM

    Smallest test

    Publish one briefing.

    Why it works

    Publish a monthly "search shift" briefing: what changed, what Monks tested, what to do. Turn each one into a short video and a LinkedIn post from the directors, and offer a session for clients who want the details.

    Timely, first-hand test results show expertise that rivals can't easily copy, and they give the directors a public profile.

    Risks and how to handle them

    • Partner confidentiality

      Only publish what partners have made public.

    Evidence

    • HiringGroup Director, SEM, open in Los Angeles, New York, Denver and Toronto (posted October 6-7, 2026): a Search leader for "our largest accounts", "Responsible for revenue driven from new business, client relationships, and client growth", contributing to "POVs, award submissions, and case studies", and working "closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities".Source
    • Your websiteReport "Owning the Answer: The Marketer's Playbook for AEO, GEO and the AI Search Era", linked from the homepage: "We've seen a staggering 500% increase in AI discovery, and brands that don't adapt risk becoming invisible." monks.com has no /llms.txt (404).Source
    • Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Jellyfish, "media, creative, and data with the power of Generative AI"; Wpromote, "a leading full-service digital marketing agency ... with an agile, outcome-first approach".Source
  • 11

    The Influencer Director in Paris is described as "a critical growth engine for the French market", running projects with hundreds of influencers at once. Monks also hires creator strategists in Mexico City and a social creative director in Los Angeles.

    Medium impactMedium effort First result in 2 quarters Influencer Director

    First action

    Agree which campaign metrics can be shared anonymously.

    How to measure it

    French inbound briefs

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Pick metrics

      Five comparable measures.

      Influencer Director (Paris) 2 weeks

    2. 2

      Clear data

      Client permission and anonymisation.

      Legal 1 month

    3. 3

      Analyse

      Campaigns of the last year.

      AI & Analytics Engineer 1 month

    4. 4

      Write

      Benchmark report in French and English.

      Content team 1 month

    5. 5

      Launch

      At a Paris event.

      Influencer Director (Paris) 1 day

    6. 6

      Follow up

      Brands that download.

      Influencer Director (Paris) ongoing

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Influencer Director (Paris)

    Smallest test

    Publish one chart on LinkedIn.

    Why it works

    Publish a twice-yearly benchmark of creator campaigns in France (cost per engaged view, saves, conversion signals by platform and category) from anonymised campaign data, and launch it at an industry event the director speaks at.

    Original data makes the Paris team the reference for French brands, and gives the director a reason to be on stage.

    Risks and how to handle them

    • Clients object to sharing

      Use ranges and categories only.

    Evidence

    • HiringSocial and creator hiring: an Influencer Director in Paris (posted October 4, 2026), "a critical growth engine for the French market", leading a team of 5 on projects "featuring hundreds of influencers simultaneously" and "unlocking organic upsell opportunities within existing portfolios"; a Content Strategist for Creators in Mexico City; a Creative Director, Social, Brand & Culture in Los Angeles; community managers in Mexico City and Canada.Source
    • Your websiteEvents page: an MMA "State of Agentic" webinar where Monks shares "findings from its joint survey of 100 senior marketers" with leaders from Hilton, AT&T and Brunswick Corporation, and talks at the Google Web AI Summit. The FLUX newsletter page ("the latest in fashion and luxury") is the only newsletter signup, and its consent text still says "Media.Monks".Source
  • 12

    The Monks.Flow menu item sends visitors to a separate domain, monksflow.ai. Monks.Flow is the AI product behind "Marketing Orchestration" and the award S4 Capital highlights, but the authority of monks.com and the case studies don't reach it, and people leave the main site at the moment they show product interest.

    High impactMedium effort First result in 2 quarters Chief Growth Officer

    First action

    Measure how many visitors click through to monksflow.ai and return.

    How to measure it

    Monks.Flow demos

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Click-through and return rate.

      UI/UX and CRO team lead 1 week

    2. 2

      Decide

      Merge or link.

      Chief Growth Officer, Marketing 2 weeks

    3. 3

      Migrate or link

      Pages and redirects.

      Head of Web and SEO, Monks marketing 1 month

    4. 4

      One form

      Shared demo routing.

      Head of Web and SEO, Monks marketing 2 weeks

    5. 5

      Add proof

      Monks.Flow case studies.

      Content team 1 month

    6. 6

      Track

      Demo-to-deal rate.

      Head of New Business, North America monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Add a case-study strip to monksflow.ai.

    Why it works

    Either host Monks.Flow at monks.com/flow with redirects from monksflow.ai, or, if it must stay separate, add cross-links to case studies, shared analytics, and one demo form that feeds the same pipeline.

    One site concentrates search authority and makes it possible to measure how product interest becomes service work.

    Risks and how to handle them

    • Product team wants its own brand

      Keep the brand and change only the address.

    Evidence

    • Your websiteMonks.Flow: the monks.com/monks.flow link redirects to a separate domain, monksflow.ai, whose page opens with "Try Monks.Flow" next to a countdown showing "Days 0 Hours 0 Mins 0 Secs 0"; it cites "Adweek's first-ever AI Agency of the Year" and a General Motors quote.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
    • Your websiteHomepage (checked October 21, 2026): the title tag is just "Monks"; the meta description reads "We're Monks - global content, data, media, and tech powerhouse. Our solution is simple and singular: Disrupting the industry, driven by digital."; the H1 is "Transforming brands for the real-time world" with four offerings (Real-Time Brands, Media Acceleration, Marketing Orchestration, AI Transformation). The only structured data is a WebSite block. The "On our minds" list includes "Inside Salesforce Connections 2025" (the newest article in the sitemap is dated October 16, 2026), and the contact form opens with "Please fill out the following quick questions so our team can get in touch with you."Source
  • 13

    Monks has a UI/UX and CRO team (it is hiring a CRO intern in Brazil), and its homepage contact form opens with "Please fill out the following quick questions". Nobody seems to own conversion on Monks' own site.

    Medium impactMedium effort First result in 1 quarter UI/UX and CRO team lead

    First action

    Map form starts against completions.

    How to measure it

    Contact form completion

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Form funnel today.

      UI/UX and CRO team lead 1 week

    2. 2

      Hypotheses

      Ten ideas ranked.

      UI/UX and CRO team lead 1 week

    3. 3

      Test

      Two tests a month.

      UI/UX and CRO team lead monthly

    4. 4

      Route

      Specialist routing by channel.

      Head of New Business, North America 2 weeks

    5. 5

      Report

      Pipeline per test.

      UI/UX and CRO team lead monthly

    6. 6

      Share

      Write up as a case.

      Content team 1 quarter

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    UI/UX and CRO team lead

    Smallest test

    Shorten the first form step.

    Why it works

    Run a quarterly CRO programme on monks.com: shorter first step on the form, a "talk to a specialist in your channel" option, case-study links next to each call to action, and tests on solution pages. Report pipeline per test.

    Using the CRO practice in-house improves lead flow and becomes another proof point for clients.

    Risks and how to handle them

    • Too little traffic for tests

      Use longer test windows or sequential tests.

    Evidence

    • HiringEVP, Client Partner, Cupertino (posted September 29, 2026), to "own and scale a flagship technology account" with "P&L Ownership: $50M+", as "organic business development lead" across "consulting, digital engineering, AI/ML, cloud platforms, Marcom, and managed services". Monks also lists AI & Analytics Engineers in Sydney and Melbourne, AI producers and artists, and a Campus Monks CRO internship in Brazil for its UI/UX and CRO team.Source
    • Your websiteHomepage (checked October 21, 2026): the title tag is just "Monks"; the meta description reads "We're Monks - global content, data, media, and tech powerhouse. Our solution is simple and singular: Disrupting the industry, driven by digital."; the H1 is "Transforming brands for the real-time world" with four offerings (Real-Time Brands, Media Acceleration, Marketing Orchestration, AI Transformation). The only structured data is a WebSite block. The "On our minds" list includes "Inside Salesforce Connections 2025" (the newest article in the sitemap is dated October 16, 2026), and the contact form opens with "Please fill out the following quick questions so our team can get in touch with you."Source
    • Google PageSpeedHomepage on mobile: performance score 17, Largest Contentful Paint 17.2 s, layout shift 0.31, and the largest element is the cookie notice paragraph. Real Chrome visitors: homepage LCP p75 6.4 s and CLS 0.30; across the whole site LCP p75 is 4.7 s (good is under 2.5 s). Desktop LCP is 2.0 s. Lighthouse estimates 18.4 MB could be saved with longer cache lifetimes and 957 KB of unused JavaScript; the homepage autoplays a sizzle video.Source
  • 14

    monks.com runs in four languages, three marked "Partially artificial intelligence", and declares a Chinese (zh-hans) alternate that only redirects to the homepage. Job posts in all four languages make careers pages about a third of the sitemap, while service pages in those languages get less attention.

    Medium impactMedium effort First result in 1 quarter Chief Growth Officer

    First action

    Remove the zh-hans hreflang line.

    How to measure it

    Non-English service-page sessions

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Fix hreflang

      Remove or fill zh-hans.

      Head of Web and SEO, Monks marketing 1 day

    2. 2

      Pick pages

      Top 20 per language.

      Chief Growth Officer, Marketing 1 week

    3. 3

      Review

      Native speakers.

      Regional marketing 1 month

    4. 4

      Trim careers

      Local language only.

      Talent team 2 weeks

    5. 5

      Check

      Search Console by country.

      Head of Web and SEO, Monks marketing monthly

    6. 6

      Extend

      Next 20 pages.

      Chief Growth Officer, Marketing 1 quarter

    First result
    1 quarter
    Cost
    Review time
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Fix the hreflang tag this week.

    Why it works

    Remove the zh-hans alternate or publish real Chinese pages. Have native speakers review the top 20 service and case pages in each language, and keep job posts in their local language only.

    Correct language signals stop search engines sending people to the wrong page and put local buyers on reviewed content.

    Risks and how to handle them

    • Recruiting reach drops

      Keep English versions of global roles.

    Evidence

    • Your websiteLanguages: the site runs in English, Spanish, Portuguese and German, the last three marked "Partially artificial intelligence"; the homepage also declares a zh-hans alternate at /zh-hans, which redirects to the homepage. Each job post is published in all four languages, so careers pages are about a third of the sitemap.Source
    • Your websiteSitemap (three pages, 5,935 URLs, checked October 21, 2026): every URL is listed on https://monks.com/, which answers with a 301 redirect to https://www.monks.com/, the canonical host. The sitemap also lists the 404 and 403 error pages in four languages (the /404 page answers 200, not 404) and an internal website-feedback link that redirects to an external form.Source
  • 15

    The Paid Social directors are asked to "Generate strong revenue growth from client renewals" and run QBRs and renewal calls. Media accounts usually churn after a few quiet months of results.

    High impactMedium effort First result in 1 quarter Associate Director

    First action

    Pick five signals and score last year's churned accounts.

    How to measure it

    Managed media renewal rate

    Now
    –
    Target
    +5 points
    By
    3 quarters

    Steps

    1. 1

      Pick signals

      Five measures.

      Associate Director, Paid Social 1 week

    2. 2

      Back-test

      Against past churn.

      AI & Analytics Engineer 2 weeks

    3. 3

      Build

      Dashboard by account.

      AI & Analytics Engineer 1 month

    4. 4

      Act

      Review for falling accounts.

      Associate Director, Paid Social monthly

    5. 5

      Plan

      Test plan before renewal.

      Associate Director, Paid Social ongoing

    6. 6

      Report

      Renewals by score.

      Director, Integrated Marketing Analytics quarterly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Associate Director, Paid Social

    Smallest test

    Score ten accounts by hand.

    Why it works

    Score each managed media account monthly on performance against targets, meeting attendance, spend trend and number of practices used. Accounts that drop get an executive review and a new test plan before renewal talks begin.

    Finding risk months before renewal gives the team time to fix results.

    Risks and how to handle them

    • Score ignored

      Tie it to the QBR agenda.

    Evidence

    • HiringAssociate Director, Paid Social, open in Denver, Toronto, New Jersey and remote in Michigan and Florida (posted October 5, 2026), in the Managed Media pod: rosters of "performance ecommerce, retail, and B2B lead generation clients" spending "$200k-$100MM /month in ad spend", with the goal to "Generate strong revenue growth from client renewals"; Senior Account Managers, Paid Social are also open in Denver and Toronto.Source
    • HiringDirector, Integrated Marketing Analytics (United States, posted September 9, 2026): IMA is "the engine through which client trust compounds into long-term growth"; the director owns a book of clients and its P&L and grows each account "by introducing adjacent Monks capabilities where genuine client need exists". IMA serves four archetypes: Global Accounts, Content Accounts, Media-First Accounts and Marketing/Web/CRM/Tech and AI-Implementation.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
  • 16

    Monks is hiring Associate Directors of Media Strategy for B2B in Denver, Chicago and North Carolina, and its paid social leads handle B2B lead generation clients. The site has no B2B media page that explains how Monks plans for long buying cycles and pipeline.

    Medium impactMedium effort First result in 1 quarter Director

    First action

    Draft the outline with the B2B leads.

    How to measure it

    B2B inbound briefs

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Outline

      Five sections.

      Director, Media Strategy 1 week

    2. 2

      Pick cases

      Two B2B cases.

      Director, Media Strategy 1 week

    3. 3

      Write

      Page and playbook.

      Content team 1 month

    4. 4

      Promote

      LinkedIn to B2B marketers.

      Associate Director, Paid Social 1 month

    5. 5

      Route

      Leads to the B2B team.

      Head of New Business, North America 1 week

    6. 6

      Review

      Briefs and wins.

      Director, Media Strategy quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Director, Media Strategy

    Smallest test

    Publish the page with one case.

    Why it works

    Publish a B2B media page and a downloadable playbook: planning for buying committees, LinkedIn and search for pipeline, measuring pipeline not clicks, with two B2B cases (for example the HP B2B case already on the site).

    B2B marketers search for specialist partners, and a dedicated page gives the team a front door.

    Risks and how to handle them

    • Too generic

      Use real numbers from the cases.

    Evidence

    • HiringMedia Strategy hiring across North America: Director, Media Strategy (Toronto, Chicago, Texas, Michigan), Senior Manager, Media Strategy (New Jersey, Chicago, Texas, Toronto) and Associate Director, Media Strategy, B2B (Denver, Chicago, North Carolina). The department builds "integrated, full-funnel media strategies that connect brand storytelling to measurable business outcomes, powered by AI-enabled workflows".Source
    • HiringAssociate Director, Paid Social, open in Denver, Toronto, New Jersey and remote in Michigan and Florida (posted October 5, 2026), in the Managed Media pod: rosters of "performance ecommerce, retail, and B2B lead generation clients" spending "$200k-$100MM /month in ad spend", with the goal to "Generate strong revenue growth from client renewals"; Senior Account Managers, Paid Social are also open in Denver and Toronto.Source
    • Your websiteWork: the Work Inventory page says "Showing 23 cases", while the sitemap lists 456 English case-study URLs (plus Spanish, Portuguese and German versions); /case-studies itself returns 404, and the case-study pages checked carry no structured data.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Monks.Flow promises creative "ready for deployment in hours, not weeks" and the Media Acceleration practice says "creative is the new targeting". Media buyers find speed claims hard to compare.

    High impactHigh effort First result in 3 quarters AI & Analytics Engineer

    First action

    Pick ten recent campaigns with timestamps.

    How to measure it

    Proposals using the benchmark

    Now
    –
    Target
    50%
    By
    3 quarters

    Steps

    1. 1

      Define measures

      Time, cost, results.

      AI & Analytics Engineer 2 weeks

    2. 2

      Collect

      Campaign timestamps.

      AI & Analytics Engineer 1 month

    3. 3

      Analyse

      Old vs Monks.Flow.

      AI & Analytics Engineer 1 month

    4. 4

      Clear

      Client permissions.

      Legal 1 month

    5. 5

      Publish

      Report with method.

      Chief Growth Officer, Marketing 1 month

    6. 6

      Use

      In every media proposal.

      Director, Media Strategy ongoing

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    AI & Analytics Engineer

    Smallest test

    Measure ten campaigns internally.

    Why it works

    Measure time from brief to live assets, cost per asset and performance for Monks.Flow work against the old process across a set of clients, and publish the aggregate results each half year with a method note.

    Measured numbers make the AI claim believable and help the media directors sell it.

    Risks and how to handle them

    • Cherry-picked cases

      Publish the method and full sample size.

    Evidence

    • Your websiteMonks.Flow: the monks.com/monks.flow link redirects to a separate domain, monksflow.ai, whose page opens with "Try Monks.Flow" next to a countdown showing "Days 0 Hours 0 Mins 0 Secs 0"; it cites "Adweek's first-ever AI Agency of the Year" and a General Motors quote.Source
    • Your websiteMedia Acceleration page: "Creative is the new targeting"; proof from Headspace ("62% better CVR with generative AI consumer insights") and Hatch ("The Impossible Ad"). The Partners page lists Adobe, Amazon Ads, AWS, Google Marketing Platform, Google Cloud, Meta, NVIDIA, Salesforce and TikTok, with direct integrations into Monks.Flow.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
  • 18

    Monks is hiring an EVP to own a $50M+ flagship technology account in Cupertino, and S4 Capital reports one client above 10% of revenue. The skills built for that client can serve other technology companies and lower dependence on one account.

    High impactHigh effort First result in 4 quarters EVP

    First action

    List the ten target technology brands.

    How to measure it

    Tech accounts over $5M

    Now
    –
    Target
    2
    By
    4 quarters

    Steps

    1. 1

      Define offer

      From flagship work.

      EVP, Client Partner 1 month

    2. 2

      Clear proof

      What can be shared.

      Legal 1 month

    3. 3

      Pick targets

      Ten brands.

      Head of New Business, North America 2 weeks

    4. 4

      Pursuit team

      Named leads.

      Head of New Business, North America 1 month

    5. 5

      Engage

      Executive meetings.

      EVP, Client Partner 2 quarters

    6. 6

      Review

      Pipeline each quarter.

      Chief Growth Officer, Marketing quarterly

    First result
    4 quarters
    Cost
    Pursuit costs
    Owner
    EVP, Client Partner

    Smallest test

    Meet two target brands.

    Why it works

    Package the services that work for the flagship account (product launches, localisation at scale, AI content production) into an offer for ten named technology brands, with a dedicated pursuit team and case studies cleared for use.

    Proven delivery at scale is the strongest pitch to similar buyers, and it spreads revenue risk.

    Risks and how to handle them

    • Conflicts with the flagship client

      Check conflicts before each pursuit.

    Evidence

    • HiringEVP, Client Partner, Cupertino (posted September 29, 2026), to "own and scale a flagship technology account" with "P&L Ownership: $50M+", as "organic business development lead" across "consulting, digital engineering, AI/ML, cloud platforms, Marcom, and managed services". Monks also lists AI & Analytics Engineers in Sydney and Melbourne, AI producers and artists, and a Campus Monks CRO internship in Brazil for its UI/UX and CRO team.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source
  • 19

    Monks has a joint survey of 100 senior marketers on agentic AI that it presents with Hilton, AT&T and Brunswick leaders. A repeated index would make Monks the reference on AI adoption in marketing.

    High impactHigh effort First result in 3 quarters Chief Growth Officer

    First action

    Agree the questions to keep the same each wave.

    How to measure it

    Downloads per wave

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Fix questions

      Core set kept each wave.

      Chief Growth Officer, Marketing 2 weeks

    2. 2

      Field

      Survey partner.

      Chief Growth Officer, Marketing 1 month

    3. 3

      Add data

      Anonymised platform usage.

      AI & Analytics Engineer 1 month

    4. 4

      Write

      Index and sector cuts.

      Content team 1 month

    5. 5

      Launch

      Event and press.

      Chief Growth Officer, Marketing 1 month

    6. 6

      Outbound

      Regional follow-up.

      Growth Marketing Manager APAC ongoing

    First result
    3 quarters
    Cost
    Survey costs
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Publish the existing survey as the first wave.

    Why it works

    Repeat the survey every six months with a larger sample, add anonymised Monks.Flow usage data, and publish an index with sector cuts. Launch it at an industry event and use it in outbound.

    A recurring index earns press and AI citations, and gives sales a reason to call every six months.

    Risks and how to handle them

    • Small sample

      Report ranges and sample sizes.

    Evidence

    • Your websiteEvents page: an MMA "State of Agentic" webinar where Monks shares "findings from its joint survey of 100 senior marketers" with leaders from Hilton, AT&T and Brunswick Corporation, and talks at the Google Web AI Summit. The FLUX newsletter page ("the latest in fashion and luxury") is the only newsletter signup, and its consent text still says "Media.Monks".Source
    • HiringGrowth Marketing Manager APAC (listed as Growth Marketing Specialist, Bangkok, posted September 29, 2026), reporting to the APAC Managing Director, to "spearhead our outbound marketing initiatives" and funnel "sales-qualified leads (SQLs) to our sales and client teams", run events "as a tool to generate brand awareness and lead generation", "Develop and implement measurement frameworks", and "Support subject matter experts in building personal brands through thought leadership"; SEO and SEM experience required.Source
    • News coverageS4 Capital interim results (August 2026): net revenue £308.0m, down 4.7% like-for-like; record operational EBITDA £38.0m; new business wins including LVMH, Mercado Libre, CapitalOne, Revlon, Square, Seek and Air India; one client contributed more than 10% of revenue (£64.7m); Monks.Flow won "AI-based Marketing Solution of the Year" at the AI Breakthrough awards.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    The homepage reading list includes "Inside Salesforce Connections 2025" while the newest article in the sitemap is dated October 16, 2026. Outdated homepage picks make the thinking look older than it is.

    Medium impactLow effort First result in 2 weeks Chief Growth Officer

    First action

    Replace the 2025 event post with the newest report.

    How to measure it

    Homepage article clicks

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Swap picks

      Newest work.

      Content team 1 hour

    2. 2

      Automate

      Latest by tag.

      Head of Web and SEO, Monks marketing 1 week

    3. 3

      Tag

      By practice.

      Content team 1 week

    4. 4

      Review

      Every two weeks.

      Content team biweekly

    5. 5

      Measure

      Clicks.

      UI/UX and CRO team lead monthly

    6. 6

      Adjust

      Mix of formats.

      Chief Growth Officer, Marketing quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Chief Growth Officer, Marketing

    Smallest test

    Swap one pick today.

    Why it works

    Feed "On our minds" from the newest articles and reports automatically, or review it every two weeks. Tag each pick by practice so visitors can follow a topic.

    Fresh homepage content signals an active firm and sends readers to the newest work.

    Risks and how to handle them

    • Automation picks weak posts

      Allow manual pins.

    Evidence

    • Your websiteHomepage (checked October 21, 2026): the title tag is just "Monks"; the meta description reads "We're Monks - global content, data, media, and tech powerhouse. Our solution is simple and singular: Disrupting the industry, driven by digital."; the H1 is "Transforming brands for the real-time world" with four offerings (Real-Time Brands, Media Acceleration, Marketing Orchestration, AI Transformation). The only structured data is a WebSite block. The "On our minds" list includes "Inside Salesforce Connections 2025" (the newest article in the sitemap is dated October 16, 2026), and the contact form opens with "Please fill out the following quick questions so our team can get in touch with you."Source
    • Your websiteReport "Owning the Answer: The Marketer's Playbook for AEO, GEO and the AI Search Era", linked from the homepage: "We've seen a staggering 500% increase in AI discovery, and brands that don't adapt risk becoming invisible." monks.com has no /llms.txt (404).Source
  • 21

    Monks is hiring senior search, paid social, media strategy and influence leaders across North America and Europe. Each new director brings a network of former clients and peers.

    Medium impactLow effort First result in 1 quarter Talent team

    First action

    Brief the first three new directors.

    How to measure it

    Meetings

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Brief

      At onboarding.

      Talent team ongoing

    2. 2

      Support

      Editing and design.

      Content team ongoing

    3. 3

      Publish

      At day 90.

      Group Director, SEM ongoing

    4. 4

      Roundtable

      One per director.

      Head of New Business, North America ongoing

    5. 5

      Track

      Meetings and deals.

      Head of New Business, North America monthly

    6. 6

      Celebrate

      Share wins internally.

      Chief Growth Officer, Marketing quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Talent team

    Smallest test

    Ask one new director to post.

    Why it works

    Ask each new director to publish a short 90-day point of view on their channel and host one small client roundtable, with support from marketing. Track meetings that come from their networks.

    New leaders' networks are an underused source of leads, and the posts present Monks as a place where experts go.

    Risks and how to handle them

    • Non-compete limits

      Respect agreements; focus on the market, not old clients.

    Evidence

    • HiringGroup Director, SEM, open in Los Angeles, New York, Denver and Toronto (posted October 6-7, 2026): a Search leader for "our largest accounts", "Responsible for revenue driven from new business, client relationships, and client growth", contributing to "POVs, award submissions, and case studies", and working "closely with Google, Microsoft, OpenAI, and other vendor partners on alpha and beta opportunities".Source
    • HiringAssociate Director, Paid Social, open in Denver, Toronto, New Jersey and remote in Michigan and Florida (posted October 5, 2026), in the Managed Media pod: rosters of "performance ecommerce, retail, and B2B lead generation clients" spending "$200k-$100MM /month in ad spend", with the goal to "Generate strong revenue growth from client renewals"; Senior Account Managers, Paid Social are also open in Denver and Toronto.Source
    • HiringSocial and creator hiring: an Influencer Director in Paris (posted October 4, 2026), "a critical growth engine for the French market", leading a team of 5 on projects "featuring hundreds of influencers simultaneously" and "unlocking organic upsell opportunities within existing portfolios"; a Content Strategist for Creators in Mexico City; a Creative Director, Social, Brand & Culture in Los Angeles; community managers in Mexico City and Canada.Source
    • HiringGrowth Marketing Manager APAC (listed as Growth Marketing Specialist, Bangkok, posted September 29, 2026), reporting to the APAC Managing Director, to "spearhead our outbound marketing initiatives" and funnel "sales-qualified leads (SQLs) to our sales and client teams", run events "as a tool to generate brand awareness and lead generation", "Develop and implement measurement frameworks", and "Support subject matter experts in building personal brands through thought leadership"; SEO and SEM experience required.Source
  • 22

    Tinuiti, Jellyfish and Wpromote all promise outcomes, AI and integrated media. Buyers shortlisting agencies search for how they differ, and Monks has no page that explains its model (content plus media plus data plus Monks.Flow) side by side.

    Medium impactMedium effort First result in 2 quarters Director

    First action

    List the five questions buyers ask in pitches.

    How to measure it

    Pitches where Monks makes the shortlist

    Now
    –
    Target
    +10%
    By
    3 quarters

    Steps

    1. 1

      Collect questions

      From recent pitches.

      Director, Media Strategy 2 weeks

    2. 2

      Draft

      Model comparison.

      Content team 2 weeks

    3. 3

      Review

      Legal and leadership.

      Legal 1 week

    4. 4

      Publish

      Linked from solutions.

      Head of Web and SEO, Monks marketing 1 day

    5. 5

      Use

      In proposals.

      Head of New Business, North America ongoing

    6. 6

      Refresh

      Twice a year.

      Director, Media Strategy 6 months

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Director, Media Strategy

    Smallest test

    Publish a one-page version.

    Why it works

    Publish a fair "How Monks works vs a media-only agency" page: scope, AI production, measurement, data partners and pricing models, without naming rivals unfairly. Link it from solution pages and proposals.

    Clear differences shorten shortlists and help AI assistants describe Monks correctly.

    Risks and how to handle them

    • Looks defensive

      Focus on the model, not on rivals.

    Evidence

    • Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Jellyfish, "media, creative, and data with the power of Generative AI"; Wpromote, "a leading full-service digital marketing agency ... with an agile, outcome-first approach".Source
    • Your websiteMedia Acceleration page: "Creative is the new targeting"; proof from Headspace ("62% better CVR with generative AI consumer insights") and Hatch ("The Impossible Ad"). The Partners page lists Adobe, Amazon Ads, AWS, Google Marketing Platform, Google Cloud, Meta, NVIDIA, Salesforce and TikTok, with direct integrations into Monks.Flow.Source
    • Your websiteMonks.Flow: the monks.com/monks.flow link redirects to a separate domain, monksflow.ai, whose page opens with "Try Monks.Flow" next to a countdown showing "Days 0 Hours 0 Mins 0 Secs 0"; it cites "Adweek's first-ever AI Agency of the Year" and a General Motors quote.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #9 (opens programmable.info in a new tab)
  • Build this list in Info for idea #21 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Monks did not commission, review or endorse it, and Programmable is not affiliated with Monks. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Monks runs its business.

Something wrong, or do you represent Monks? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Sitemap and homepage title, mobile speed, full case-study index, the Monks.Flow timer, llms.txt and newsletter text; refresh homepage picks.

  2. Days 31 to 6012 ideas

    Audit offer, account maps, APAC outbound, search briefings, the Paris benchmark, Monks.Flow site, CRO on monks.com, languages, renewal score and the B2B page; new-director posts and the comparison page.

  3. Days 61 to 903 ideas

    Commit to the big bets: the speed benchmark, the technology-brand offer and the agentic marketing index.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value scale across content, media and technology in one partner. The most cited problem: proving media ROI.

  • AI production speed through Monks.Flow
  • Content volume for many channels and markets
  • In their words: “performance”

Market

Competitive landscape

4 competitors compared: Tinuiti, Jellyfish, Wpromote and Holding-company networks.

  • Gap to exploit: Measured proof of AI production speed
  • Tinuiti: Less content production scale
  • Jellyfish: Smaller technology services arm

Hiring signals

Monks is building managed media in North America: four Group Directors of SEM measured on new-business revenue (ideas 1, 5, 7, 10), five Associate Directors of Paid Social with a renewal mandate (ideas 2, 7, 15) and…

  • Group Director, SEM: Revenue from new business; case studies; Google, Microsoft and OpenAI betas. Ideas 1, 7, 10.
  • Associate Director, Paid Social: Clients spending $200k-$100M a month; renewal growth. Ideas 7, 15.
  • Director, Media Strategy: Full-funnel, AI-enabled media strategy. Ideas 16, 22.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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