Goodnotes growth playbook

Publish a standing early-access page ("Try what we are building next") with a short survey: what you use Goodnotes for, device, role, and which problems you want solved. Invite sign-ups from the What's New posts, the Discord and an in-app card, and segment the list by use case so each new product launches to the users it fits. Keep the new products' own brands; the list is opt-in and separate from Goodnotes marketing email.

A product launched to a few thousand matched, willing testers gets usage data, testimonials and word of mouth in its first week, which no cold channel can match on a small budget.

[ ] Page: "Try what we are building next"
[ ] Five-question survey (use, device, role, problem, frequency)
[ ] Opt-in consent, separate from Goodnotes newsletters
[ ] Segments by use case and device
[ ] Invites: Discord, What's New posts, social, in-app card
[ ] First product launches to its matching segment
[ ] Weekly activation and retention report

• Blurring the Goodnotes brand

  Keep the list opt-in and let each product keep its own name and look.

• Survey fatigue

  Five questions at most; more later in the product.

• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• Your websiteBeta and early access: the newest beta invitation on the site is the June 30, 2025 post "Experience the Future of Note-Taking in the Goodnotes Beta" (Goodnotes AI, Whiteboard and Text Documents, with "public release scheduled for fall 2025"), and the AI beta terms were last updated June 2025. The 305-URL sitemap has no current early-access, labs or waitlist page. The Discord page invites users to "Share feedback to help us improve Goodnotes".Source
• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source
• HiringOther open roles: a Senior Software Engineer, Agentic Harness Quality and Performance (London, posted October 6, 2026) for an "AI-native product line inside Goodnotes" where "Coding agents write the product code"; a Senior Data Engineer (Singapore) for "a modern, AI-native platform that enables a small team to operate at exceptional scale" and powers "analytics, experimentation, AI and product decisions". Every post opens: "Good Systems is the parent company behind Goodnotes ... it's now the foundation for a growing family of products."Source

Fix the Whiteboard description (infinite canvas, real-time collaboration), point the Trust Centre row to the live address and redirect /trust-center there, add Organization and SoftwareApplication structured data with the same facts, and check monthly how assistants describe Goodnotes' tools.

Assistants quote such pages word for word; a wrong row becomes a wrong answer about the product.

• Page falls behind releases

  Add it to the release checklist.

• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source

Add a self-referencing canonical to goodnotes.com pages, and on goodnotesbeta.com either redirect to goodnotes.com (keeping only the beta terms page) or add canonicals pointing to goodnotes.com and noindex. Check Search Console for beta-domain impressions.

One domain collects all the search authority, and users never land on a copy.

• Breaking beta links

  Keep the terms URL working.

• Your websitegoodnotesbeta.com, linked from the goodnotes.com footer for its terms page, serves a full copy of the goodnotes.com homepage (same title and description) with no canonical tag pointing to goodnotes.com.Source
• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source

Test a yearly AI Pass and a single "Pro with AI" yearly price against the monthly add-on, show the yearly saving, and offer AI trials to Pro users who use audio or study features most.

Yearly AI plans lower the sticker shock, raise take-up and cut monthly churn.

• Lower revenue per AI user

  Measure total yearly revenue, not price per month.

• Your websitePricing page as seen from the US (app store prices can differ by country): Free (up to 3 files, 20 minutes of audio), Essential $11.99 a year, Pro $35.99 a year ("Most popular"), an "AI Pass +$9.99 /month" add-on to "Unlock full AI experience", Teams $120 per seat a year with a 30-day trial, Enterprise custom, and Goodnotes Education free. The AI Pass is the only monthly price on the page; there is no yearly AI option or Pro-plus-AI bundle.Source
• Competitor researchRivals' own homepages: Notability "turns handwritten notes, audio, and documents into AI-powered summaries, flashcards, and quizzes"; Noteshelf offers "AI-powered handwriting" and "hundreds of paper templates"; MyScript Notes (formerly Nebo): "Handwrite, type, sketch, annotate — then convert, search and study with generative AI".See the research Source
• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source

Build a /compare section with dated, fair pages per rival (handwriting, AI features, platforms, price, sharing, education), linked from pricing and the students page, with a switching guide for importing notes.

Switchers search "X vs Y"; dedicated, maintained pages win those searches and AI comparisons.

• Brand rule on comparisons

  The AI page asks assistants to avoid competitor comparisons; keep the human pages factual and fair.

• Competitor researchRivals' own homepages: Notability "turns handwritten notes, audio, and documents into AI-powered summaries, flashcards, and quizzes"; Noteshelf offers "AI-powered handwriting" and "hundreds of paper templates"; MyScript Notes (formerly Nebo): "Handwrite, type, sketch, annotate — then convert, search and study with generative AI".See the research Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Your websitePricing page as seen from the US (app store prices can differ by country): Free (up to 3 files, 20 minutes of audio), Essential $11.99 a year, Pro $35.99 a year ("Most popular"), an "AI Pass +$9.99 /month" add-on to "Unlock full AI experience", Teams $120 per seat a year with a 30-day trial, Enterprise custom, and Goodnotes Education free. The AI Pass is the only monthly price on the page; there is no yearly AI option or Pro-plus-AI bundle.Source

Add a two-way choice under the hero ("For study" / "For work") that changes the subhead, proof and screenshots, and test it against the current page on sign-up rate.

Each audience sees itself in seconds without losing the business positioning.

• Slower page

  Lazy-load the second variant's images.

• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Google PageSpeedHomepage: real visitors pass Core Web Vitals (Chrome UX Report p75 LCP 2.4 s, INP 120 ms, CLS 0), though LCP is 35% slower than in the previous period and sits just under the 2.5 s limit. Lab performance is 31 on mobile and 60 on desktop.Source

Recruit 30 creators who already post Goodnotes content, give them early access to new products and a monthly brief, and track installs with links. Use the same bench for each new product's launch week.

Creators who already use the product make credible launch content, and a ready bench saves weeks per launch.

• Disclosure rules

  Require clear paid-partnership labels.

• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source
• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source

Add a light "Made with Goodnotes, open in the app" bar to shared views, with a sign-up that opens the shared notebook in the recipient's account, and reward sharers when recipients join.

A sharing loop grows with usage and costs nothing per sign-up.

• Annoying recipients

  Keep the bar small; never block content.

• Your websitePricing page as seen from the US (app store prices can differ by country): Free (up to 3 files, 20 minutes of audio), Essential $11.99 a year, Pro $35.99 a year ("Most popular"), an "AI Pass +$9.99 /month" add-on to "Unlock full AI experience", Teams $120 per seat a year with a 30-day trial, Enterprise custom, and Goodnotes Education free. The AI Pass is the only monthly price on the page; there is no yearly AI option or Pro-plus-AI bundle.Source
• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source

Offer sellers an affiliate link that pays on paid Goodnotes sign-ups, a "Works with Goodnotes" badge and featured placement for top referrers.

Sellers already reach planners and students and gain a reason to promote Goodnotes over rivals.

• Low-quality traffic

  Pay on paid conversions only.

• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source
• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• Your websitePricing page as seen from the US (app store prices can differ by country): Free (up to 3 files, 20 minutes of audio), Essential $11.99 a year, Pro $35.99 a year ("Most popular"), an "AI Pass +$9.99 /month" add-on to "Unlock full AI experience", Teams $120 per seat a year with a 30-day trial, Enterprise custom, and Goodnotes Education free. The AI Pass is the only monthly price on the page; there is no yearly AI option or Pro-plus-AI bundle.Source

Agree an offer for each OEM's new device owners (extended Pro trial), placement in the device's welcome flow or store, and a measured campaign for the holiday season.

It reaches Android and Windows users where the iPad reputation does not.

• Partner timelines

  Start with one partner.

• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source
• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source

Add a "Tell us your school's devices" form to the education pages and capture school size and device type. Use the list to size the product case and to launch first to the schools waiting.

It turns lost visits into a ready launch list and data for the roadmap.

• Promising too much

  Say clearly there is no date.

• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source

Write two case studies per industry, add them to each industry page, and run a Teams trial playbook: setup help on day one, a team template, and a check-in on day 14.

Industry buyers trust peers, and trial guidance lifts conversion to paid seats.

• Few large customers

  Use small-team stories first.

• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Your websitePricing page as seen from the US (app store prices can differ by country): Free (up to 3 files, 20 minutes of audio), Essential $11.99 a year, Pro $35.99 a year ("Most popular"), an "AI Pass +$9.99 /month" add-on to "Unlock full AI experience", Teams $120 per seat a year with a 30-day trial, Enterprise custom, and Goodnotes Education free. The AI Pass is the only monthly price on the page; there is no yearly AI option or Pro-plus-AI bundle.Source

Agree a standard funnel (visit, sign-up, first value, week-1 return, paid) and an experiment log template for every new product, with dashboards ready before launch.

Small teams move fast only if they can trust their numbers each week.

• Over-instrumenting

  Start with the five funnel steps.

• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• HiringOther open roles: a Senior Software Engineer, Agentic Harness Quality and Performance (London, posted October 6, 2026) for an "AI-native product line inside Goodnotes" where "Coding agents write the product code"; a Senior Data Engineer (Singapore) for "a modern, AI-native platform that enables a small team to operate at exceptional scale" and powers "analytics, experimentation, AI and product decisions". Every post opens: "Good Systems is the parent company behind Goodnotes ... it's now the foundation for a growing family of products."Source

Pick two markets (Japan and Korea), localize the top student and business pages, run local creator and campus campaigns, and track sign-ups by language site.

Local content and creators convert better than translated global campaigns.

• Thin local teams

  Use agencies with clear briefs.

• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source
• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source

Turn the pages into a six-email course sent after a teacher sets up the admin console, each with one classroom task, and track feature use.

Teachers who use more features in month one keep using the product and bring colleagues.

• School email filters

  Send from a trusted domain and keep emails short.

• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source

Run product page tests (screenshots and first lines for study vs work), refresh review prompts after positive moments, and match store messages to campaign traffic.

Small lifts on the store page apply to every install source.

• Rating drops

  Prompt only after success moments.

• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source
• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source

Build one in-app and email surface for new products with strict rules: only to matched segments, frequency caps, holdout groups to measure true lift, and no impact on Goodnotes retention.

It gives each new product a fair start and proves what the family is worth, without hurting the core app.

• Annoying core users

  Caps and opt-outs.

• HiringOther open roles: a Senior Software Engineer, Agentic Harness Quality and Performance (London, posted October 6, 2026) for an "AI-native product line inside Goodnotes" where "Coding agents write the product code"; a Senior Data Engineer (Singapore) for "a modern, AI-native platform that enables a small team to operate at exceptional scale" and powers "analytics, experimentation, AI and product decisions". Every post opens: "Good Systems is the parent company behind Goodnotes ... it's now the foundation for a growing family of products."Source
• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source

Publish a weekly build log for one new product (what shipped, what users said, numbers), short videos and a public changelog, and invite readers to the early-access list.

Building in public creates an audience before launch and recruits early users and hires at the same time.

• Sharing too much

  Agree limits before the first post.

• HiringSenior Growth Marketer, 0-to-1 (London, posted October 20, 2026): "We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users." The role owns "acquisition end to end (positioning, messaging, launch, channels, creative)", must "Drive initial traction for a brand-new product with little budget and no built-in audience", "Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid", and "Set up your own funnel measurement and run weekly experiments"; helpful: "prosumer or PLG experience, plus creator and community experience" and building in public.Source
• HiringOther open roles: a Senior Software Engineer, Agentic Harness Quality and Performance (London, posted October 6, 2026) for an "AI-native product line inside Goodnotes" where "Coding agents write the product code"; a Senior Data Engineer (Singapore) for "a modern, AI-native platform that enables a small team to operate at exceptional scale" and powers "analytics, experimentation, AI and product decisions". Every post opens: "Good Systems is the parent company behind Goodnotes ... it's now the foundation for a growing family of products."Source
• Your websiteBeta and early access: the newest beta invitation on the site is the June 30, 2025 post "Experience the Future of Note-Taking in the Goodnotes Beta" (Goodnotes AI, Whiteboard and Text Documents, with "public release scheduled for fall 2025"), and the AI beta terms were last updated June 2025. The 305-URL sitemap has no current early-access, labs or waitlist page. The Discord page invites users to "Share feedback to help us improve Goodnotes".Source

Publish a yearly report: handwriting vs typing, study methods, AI use, exam seasons, by country and age group, with privacy-safe aggregates and a press push.

Original data earns press, links and AI citations, and supports both student and business marketing.

• User trust

  Explain the aggregation openly.

• Your websiteThe "For AI Assistants" page (last verified September 2026): "25 million+ monthly active users", App Store "4.7 stars, 381,000+ reviews", Apple iPad App of the Year 2022, platforms iOS, iPadOS, macOS, Android, Windows and web; Goodnotes Education is free for K-12 but "currently only compatible with Apple devices". In its tools table the Whiteboard row repeats the Text Documents description ("AI-enhanced documents supporting inline blocks, flexible layouts, and collaborative editing"), and its Key URLs table lists the Trust Centre at goodnotes.com/trust-center, which returns the 404 page (checked twice on October 23, 2026); the site footer's Trust Center link goes to compliance.goodnotes.com instead.Source
• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source

Give each event a QR code to a sign-up with an event code and a small reward, track installs and 30-day retention per event, and repeat the best format near large campuses at exam time.

Measured events can become a repeatable campus channel.

• Low scan rates

  Make the reward worth it.

• Your websiteSitemap (305 URLs, October 23, 2026): 155 blog posts, 30 learning center pages, 16 press pages, 9 case studies, 5 research pages and partner pages for Samsung, LG, Lenovo and HP; comparisons exist only as blog posts ("Goodnotes vs Notability", "Goodnotes vs Freenotes", "Adobe Acrobat Alternatives") and one education page; event pages /usatour and /us-cafe-takeover; a /press/goodnotes-6 page, although the AI assistant page asks not to call the app "Goodnotes 6".Source
• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source
• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source

Plan two licensed drops a year timed to back-to-school and New Year planning, with a free starter pack for new users and creator previews.

Collections bring new audiences, especially in Asia, and give the press team a regular story.

• License costs exceed revenue

  Pilot with revenue-share terms.

• Your websitePress and community: press pages on acquiring the Korean AI startup Dropthebit, a Hello Kitty and Friends digital stationery collection and Apple Pencil Pro features (in several languages); a Marketplace of templates and stickers at marketplace.goodnotes.com; a Discord community; social accounts on TikTok, Instagram, X, Facebook and LinkedIn.Source
• Your websiteHomepage: title "Goodnotes | Notes Reimagined | Note-Taking App"; the first screen says "The ultimate note-taking experience for professionals who rely on a tablet", and the testimonials are all from professionals; navigation covers Business, five industries, Students and Education. The Students page says Goodnotes is "the note-taking app initially built with students top of mind", and the blog's most recent posts include many student guides (best free note-taking apps for students 2026, Cornell notes, active recall). Language sites at jp., de., fr., th., es., pt. and ko.goodnotes.com are linked with hreflang. The homepage has no canonical tag.Source