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goodnotes.com website review
Visit site (opens in a new tab)Reviewed 1 November 202631 issues · 98 checks
This review found 31 issues worth fixing on goodnotes.com, 12 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Goodnotes
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 163 ms |
| May 16, 2026 | 174 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 202 ms |
| Jun 13, 2026 | 203 ms |
| Jun 20, 2026 | 205 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 209 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 214 ms |
| Aug 1, 2026 | 221 ms |
| Aug 8, 2026 | 224 ms |
| Aug 15, 2026 | 227 ms |
| Aug 22, 2026 | 217 ms |
| Aug 29, 2026 | 208 ms |
| Sep 5, 2026 | 201 ms |
| Sep 12, 2026 | 192 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 184 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 185 ms |
| Oct 17, 2026 | 186 ms |
| Oct 24, 2026 | 186 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
goodnotes.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
2.5 s · 5.9 MB34 files are served with short cache lifetimes, so returning visitors download them again (5.9 MB).
Render-blocking requests
6.0 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.0 s.
Reduce unused JavaScript
3.8 s · 665 KiBAbout 665 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, wingify.net and website-files.com and others), adding 7.9 MB and 1.1 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
website-files.com adds 140 ms
140 mswebsite-files.com costs a phone 140 ms of main-thread work and 6.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 470 ms
470 msGoogle Tag Manager costs a phone 470 ms of main-thread work and 859 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
wingify.net adds 142 ms
142 mswingify.net costs a phone 142 ms of main-thread work and 374 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 91 KiBAbout 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.
Improve image delivery
114 KiB8 images could be 114 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 8.0 s
8.0 sThe first text or image appears after 8.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 17.2 s
17.2 sYour largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 17.2 s
17.2 sThe page becomes fully interactive after 17.2 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
40 images without width and height
40 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 163 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 165 ms
165 msReal visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 176 ms
176 msScripts block the page for only 176 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 100 requests
8.0 MBYour homepage downloads 8.0 MB in 100 requests on a phone: media 5.5 MB (8), scripts 1.7 MB (31) and images 457 KiB (29). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 271.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Interactive controls must not be nested (7 elements)
Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (33 elements)
All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 72 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (SoftwareApplication) but with 1 problem, for example “SoftwareApplication: url is not an absolute URL ("/")”.
122 internal links, 20 external
The homepage links to 122 pages on goodnotes.com and 20 external pages.
6 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Bring your thinking to life, collaborate in real time, and turn brainstorming into action with shared notes, whiteboard…”.
One H1 headline
Your main headline reads: “Take Goodnotes wherever you work”.
Title: 46 characters
Your title is a healthy 46 characters: “Goodnotes | Notes Reimagined | Note-Taking App”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.goodnotes.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,248 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 25 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://goodnotes.onelink.me/wI1w/dy2mavfo.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (goodnotes.com).
Valid certificate (95 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for goodnotes.com and is valid for another 95 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://goodnotes.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
goodnotes.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
goodnotes.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsgoodnotes.com was registered in Jun 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2035
goodnotes.com is registered until Jun 2035.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 934 words of copy
The homepage carries about 934 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Free”.
23 calls to action
The homepage has 23 calls to action, for example “Pricing”, “Start Free” and “Learn more →”.
Social proof on the page
Social proof on the homepage: 69 testimonial or review blocks, 14 customer or partner logos, 5 trust badges and “150 + Teams”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mandrillapp.com include:26813687.spf01.hubspotemail.net include:mail.zendesk…”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager
- Hosting
- CloudFront
Hiring
- Hiring
- 5 open roles
- Teams
- Business Team (1), Engineering (1), Insights (1), Security (1)
- Job board
- greenhouse
- Careers page
- www.goodnotes.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on goodnotes.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.