GuidePoint Security growth playbook

Map every service URL to one buyer problem, keep one canonical page per service with a clear headline, outcomes, deliverables, engagement length and a "talk to an expert" path, and redirect the copies to it. Fix the mislabelled course, move the SolarWinds hub to the resource library, and give the AI, identity and OT practices hub pages that link their services in the order a buyer would take them.

Consolidated pages rank better and convert better, and a clean catalogue is the base for every launch and competitor comparison the new product marketing team will build.

[ ] One canonical URL per service; copies redirected or noindexed
[ ] H1 naming the service and buyer problem
[ ] Outcomes, deliverables and typical engagement length
[ ] One matching case study or anonymised example
[ ] Related services in the practice hub
[ ] "Talk to an expert" routed to the right practice
[ ] Title and description unique across the site

• Paid campaigns use the landing copies

  Keep them out of search with noindex instead of redirecting.

• Practice leads want their own pages

  Hubs give each practice one strong page.

• HiringSenior Director of Product Marketing (posted October 7, 2026), reporting to the CMO: will "accelerate revenue growth for GuidePoint Security's full portfolio of professional services and solutions", lead "launch planning, sales enablement, and competitive positioning", "Position GuidePoint's professional services ... with a deep understanding of buyer personas and the enterprise purchase journey", and oversee "blog, white papers, case studies, webinars".Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source
• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• HiringDirector, OT/IoT Security Services (posted October 2, 2026): owns "the team, the service catalog, delivery quality, and the P&L" for energy, water, manufacturing, healthcare and transportation clients; "'Wow Them' means an account executive gets a scope and price back quickly, our engineers work safely on a running plant floor, and the client calls us for their next site."Source

Replace the menu slot with the next upcoming event, pulled automatically from the events list, and set past event pages to redirect to the upcoming events page (or the recording) a week after the event.

A current menu signals an active firm and sends visitors to events they can still attend.

• Old event pages have links

  Redirect to the recording or event hub.

• Your websiteThe site-wide Events menu, on every page, still features "Health-ISAC: 2023 Fall Americas Summit, November 27-December 1, 2023", although a 2026 H-ISAC page exists; the page sitemap still lists pages for past events such as PCI 2024, NetDiligence San Diego 2024, FAIRCON25 and the H-ISAC 2025 Fall summit.Source
• HiringMarketing Specialist, Chicagoland (posted July 28, 2026): "driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling"; runs regional events and sponsorships, tracks KPIs in Marketo, flags "gaps or bottlenecks" in the lead funnel and expands "co-marketing opportunities" with vendor partners.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source

Merge each duplicate pair, tag every story by service, industry and region, and commission three new stories (or anonymised examples) from the AI, NHI and OT practices. Show the matching story on each practice hub.

New practices sell on proof; a single matched story beats a long list of logos.

• Clients won't be named in security stories

  Anonymise by industry and size.

• Your websiteCase studies: the customers page and 20 success-story URLs in the resources sitemap; five companies appear twice under two URLs (for example a "-2" copy). The stories cover penetration testing, endpoint security and programme maturity; none is about AI security, non-human identity or OT.Source
• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• HiringDirector, OT/IoT Security Services (posted October 2, 2026): owns "the team, the service catalog, delivery quality, and the P&L" for energy, water, manufacturing, healthcare and transportation clients; "'Wow Them' means an account executive gets a scope and price back quickly, our engineers work safely on a running plant floor, and the client calls us for their next site."Source
• HiringSenior Director of Product Marketing (posted October 7, 2026), reporting to the CMO: will "accelerate revenue growth for GuidePoint Security's full portfolio of professional services and solutions", lead "launch planning, sales enablement, and competitive positioning", "Position GuidePoint's professional services ... with a deep understanding of buyer personas and the enterprise purchase journey", and oversee "blog, white papers, case studies, webinars".Source

Build a short OT scoping questionnaire (sector, sites, asset counts, network zones, safety windows, service wanted), price bands per service, and a one-day turnaround target. Offer the form publicly on the OT page as "Request an OT assessment scope".

Fast, specific scopes win industrial buyers who are used to long consulting cycles.

• Wrong scopes

  Keep a short call before the final price.

• HiringDirector, OT/IoT Security Services (posted October 2, 2026): owns "the team, the service catalog, delivery quality, and the P&L" for energy, water, manufacturing, healthcare and transportation clients; "'Wow Them' means an account executive gets a scope and price back quickly, our engineers work safely on a running plant floor, and the client calls us for their next site."Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source

Tag registrants by region and target account in Marketo, alert the regional AE and Strategic Security Advisor within a day, and give them a follow-up note tied to the session topic and the matching service.

Timely, relevant follow-up turns content attention into meetings.

• AEs ignore alerts

  Report follow-up rates in the weekly sales meeting.

• HiringMarketing Specialist, Chicagoland (posted July 28, 2026): "driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling"; runs regional events and sponsorships, tracks KPIs in Marketo, flags "gaps or bottlenecks" in the lead funnel and expands "co-marketing opportunities" with vendor partners.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source

Trim the mega-menu markup, defer non-essential scripts and plugins until interaction, and set a monthly check on field LCP for the homepage and top service pages.

Staying under the line protects search visibility; slipping over affects every page at once.

• Breaking forms

  Test Marketo forms after each change.

• Google PageSpeedChrome UX Report: real visitors pass Core Web Vitals today, but only just: LCP 2.43 s against the 2.5 s limit, and 12% slower than in the previous period; INP 143 ms and CLS 0.02 are fine.Source
• Your websiteThe site-wide Events menu, on every page, still features "Health-ISAC: 2023 Fall Americas Summit, November 27-December 1, 2023", although a 2026 H-ISAC page exists; the page sitemap still lists pages for past events such as PCI 2024, NetDiligence San Diego 2024, FAIRCON25 and the H-ISAC 2025 Fall summit.Source

Launch a fixed-scope "AI agent access review": discover agent and service identities, map their privileges and secrets, apply PAM controls, and deliver a remediation plan. One page, one datasheet, one price band, sold by all regions.

Combining three new practices into one clear answer is easier to buy and creates follow-on work in each.

• Overlap with partner products

  Stay vendor-objective; recommend the best-fit platform.

• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source
• HiringSenior Director of Product Marketing (posted October 7, 2026), reporting to the CMO: will "accelerate revenue growth for GuidePoint Security's full portfolio of professional services and solutions", lead "launch planning, sales enablement, and competitive positioning", "Position GuidePoint's professional services ... with a deep understanding of buyer personas and the enterprise purchase journey", and oversee "blog, white papers, case studies, webinars".Source

Publish one page per platform review with what is checked (identity, data retention, connectors, audit), deliverables and a fixed price, plus a short "shadow AI discovery" add-on.

Named platforms match what buyers search for and remove the uncertainty of an open-ended assessment.

• Platforms change fast

  Review checklists monthly.

• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source

After each report, publish one-page briefs per sector (healthcare, manufacturing, finance, education) and region with the relevant trends, and give AEs an invitation to a 30-minute private briefing.

A tailored threat briefing is a high-value meeting reason that showcases GuidePoint expertise.

• Researcher capacity

  Record a briefing and use it for smaller accounts.

• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source

Publish a short guide per category (for example NHI platforms, SASE, PAM): what to look for, questions to ask, and how GuidePoint runs a proof of concept, with an offer of a vendor-selection workshop.

It captures buyers at the evaluation stage, where a reseller-advisor wins the deal.

• Vendors object to omissions

  Describe criteria, not rankings.

• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• Competitor researchRivals' own homepages: Optiv, "manages cyber risk so you can secure your full potential", advisory services and solutions; Trace3, "All Possibilities Live in Technology"; boutique offensive firms and large integrators such as World Wide Technology compete for the same budgets.See the research Source
• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source

Propose joint regional events and campaigns with partner market development funds, built around the award and a joint offer (for example a firewall or endpoint health check).

Partners fund and promote programs for their top resellers, which doubles reach at low cost.

• Vendor-objective image

  Balance partner campaigns across vendors.

• News coverageGuidePoint was named Palo Alto Networks' 2026 North America Commercial Select Partner of the Year (judged partly on bookings growth and net-new customers) and CrowdStrike's 2025 Global Solution Provider of the Year.Source
• HiringMarketing Specialist, Chicagoland (posted July 28, 2026): "driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling"; runs regional events and sponsorships, tracks KPIs in Marketo, flags "gaps or bottlenecks" in the lead funnel and expands "co-marketing opportunities" with vendor partners.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source

Create a page per region with the local team, events, regional case studies and a regional contact form, and use them in local ads, events and outreach.

Local presence is part of GuidePoint's pitch ("personalized, local touch"); pages make it visible and searchable.

• Thin pages

  Only launch when a region has events and a story.

• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• HiringMarketing Specialist, Chicagoland (posted July 28, 2026): "driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling"; runs regional events and sponsorships, tracks KPIs in Marketo, flags "gaps or bottlenecks" in the lead funnel and expands "co-marketing opportunities" with vendor partners.Source

Add explainers for each new service topic (shadow AI, AI agent identity, OT segmentation, PAM for cloud), each with a short answer, a diagram and a link to the matching service.

Clear definitions win early-stage searches and AI citations.

• Generic content

  Each page includes GuidePoint field experience.

• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source
• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source

After each engagement, deliver a 90-day improvement plan with priced services (tabletop exercises, identity hardening, MDR), and offer a retainer renewal.

IR clients become long-term clients when the next step is clear.

• Feels opportunistic

  Lead with findings, not offers.

• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source

Build a buyer guide on choosing a security services partner (independence, regional presence, practice depth, partner awards), and give AEs a competitor comparison against national rivals.

Buyers compare a short list; making the comparison easy keeps GuidePoint on it.

• Naming rivals

  Keep the public guide criteria-based.

• Competitor researchRivals' own homepages: Optiv, "manages cyber risk so you can secure your full potential", advisory services and solutions; Trace3, "All Possibilities Live in Technology"; boutique offensive firms and large integrators such as World Wide Technology compete for the same budgets.See the research Source
• HiringSenior Director of Product Marketing (posted October 7, 2026), reporting to the CMO: will "accelerate revenue growth for GuidePoint Security's full portfolio of professional services and solutions", lead "launch planning, sales enablement, and competitive positioning", "Position GuidePoint's professional services ... with a deep understanding of buyer personas and the enterprise purchase journey", and oversee "blog, white papers, case studies, webinars".Source
• News coverageGuidePoint was named Palo Alto Networks' 2026 North America Commercial Select Partner of the Year (judged partly on bookings growth and net-new customers) and CrowdStrike's 2025 Global Solution Provider of the Year.Source

Build one public-sector hub that lists the entity, its identifiers and every contract vehicle, with federal-relevant services (FedRAMP advisory, CMMC readiness) and a contact for contracting officers.

Public-sector buyers start with how they can buy; one page answers that.

• Out-of-date contract details

  Review quarterly.

• Public recordsGuidePoint Security Government Solutions LLC (Reston, VA) registered in SAM in May 2026; the site has GSA, ESI and NASA SEWP VI contract pages, and cleared roles are open in the National Capital Region.Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source

Design a multi-site OT program for utilities (assessment, segmentation, monitoring, response), pilot it with one utility, publish the results and sell it through utility associations.

Repeatable multi-site programs grow the practice P&L faster than one-off assessments.

• Long procurement

  Start with existing clients.

• HiringDirector, OT/IoT Security Services (posted October 2, 2026): owns "the team, the service catalog, delivery quality, and the P&L" for energy, water, manufacturing, healthcare and transportation clients; "'Wow Them' means an account executive gets a scope and price back quickly, our engineers work safely on a running plant floor, and the client calls us for their next site."Source
• Your websiteCase studies: the customers page and 20 success-story URLs in the resources sitemap; five companies appear twice under two URLs (for example a "-2" copy). The stories cover penetration testing, endpoint security and programme maturity; none is about AI security, non-human identity or OT.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source

Offer continuous NHI discovery, risk scoring and remediation as a managed service on the partner platforms, with monthly reports.

Recurring revenue follows a growing problem.

• Platform dependence

  Support two platforms.

• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source

Offer GPSU-style cohorts for client staff (AI security, AppSec, OT basics), and a talent pipeline service where GPSU graduates are placed on client engagements.

Training builds long relationships and showcases the experts clients will hire for services.

• Distracts from intern program

  Separate instructors.

• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source
• Your websiteService sitemap (checked October 21, 2026): 103 service URLs. Seven are about penetration testing, including /cloud-pen-testing-provider/ and /cloud-pen-testing-provider-2/ with the same title ("Cloud Penetration Testing Provider") and the same copy as /cloud-penetration-testing/, and no H1 on either; five cover AI (AI Security Services, Agentic AI Security, AI Governance, AI-augmented AppSec, an LLM course); two cover PAM; /fundamentals-of-reconn-and-attack-surface-analysis/ is titled "Secure Development Training Course" next to a correctly titled recon course page; and a 2021 SolarWinds hub ("UPDATE 1/8/21") is still listed as a service.Source
• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source

Build a 15-question self-check (inventory, identity, data, oversight) that scores readiness and suggests the next service. Scores use fixed rules; no AI needed.

It qualifies leads and starts the conversation with a result.

• Low-quality leads

  Ask for company size and role.

• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• HiringNew practices: a Senior Security Consultant, NHI (October 12, 2026) for the Non-Human Identity practice, which secures "service and application accounts, workload and machine identities, API identities, secrets, tokens" with platforms such as Oasis, Clutch and Entro; a Practice Lead, Privileged Access Management (October 12); and AI Security Engineers (North Central, October 5; Mid-Atlantic) who review "enterprise AI platforms (e.g., Anthropic Claude Enterprise, OpenAI ChatGPT Enterprise, Microsoft Copilot)" against OWASP LLM Top 10 and MITRE ATLAS, run "shadow AI discovery" and test LLM agents.Source
• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source

Cut three 60-second clips per episode with captions, post them from experts' profiles and the company page, and link to the full session.

Short clips reach buyers who would never register for an hour.

• Experts too busy to post

  Schedule posts for them.

• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source
• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source

Name one media expert per region, offer local outlets a standing briefing, collect clips on the regional pages, and invite local CISOs to regional roundtables.

Local visibility supports the regional sales model and costs little.

• Off-message quotes

  Media training and approved topics.

• Your websiteHomepage: "Stronger Together. Protecting What's Next."; GuidePoint vets "800+ technology vendors" and takes "a vendor-objective approach"; it promotes the GRIT Q3 2026 ransomware report, "Webinar: Securing Agentic AI at Scale" and The Brick House webinar series. Only the Northeast and Southeast have regional pages.Source
• Hiring62 open roles: account executives in Memphis, North Central, Northwest (Seattle), Southeast (Florida) and the Northeast; Strategic Security Advisors for New York Metro and New England; regional engineers across the Mid-Atlantic, North Central, Heartland, Northeast and Southeast; Senior and Principal DFIR consultants; cleared roles in the National Capital Region; and GuidePoint Security University (GPSU) interns in October.Source
• Your channelsContent: 491 blog posts, 406 resources, 43 Education Center explainers (including "What is non-human identity" and "What is agentic AI"), 64 Brick House and 33 GRIT resources; YouTube has 487 subscribers and 149 videos.Source