webAI growth playbook

Change the canonical on /business to itself, give it its own og:description and share image, and add it to internal links from the Frontline, SDKs and press pages. Then request indexing in Search Console and track impressions for business queries such as "private enterprise AI", "on-device AI for manufacturing" and "sovereign AI platform". Check the other templates for the same copy-paste canonical.

A wrong canonical is one of the few SEO problems that removes a page from results completely; fixing it is a one-line change with an immediate effect on how business buyers find webAI.

[ ] <link rel="canonical" href="https://www.webai.com/business">
[ ] og:description written for business buyers
[ ] og:image showing a customer result
[ ] Internal links from Frontline, SDKs, press, homepage
[ ] Request indexing in Search Console
[ ] Recheck canonicals on all templates

• Homepage loses some brand traffic to /business

  That is the intent: business searches land on the business page.

• Your websiteThe business page (title "webAI for Business | webAI", H1 "Build your intelligence. Make better decisions.", call to action "Talk to sales") declares rel="canonical" href="https://www.webai.com", the homepage, checked twice on October 22, 2026; every other main page canonicalises to itself. Its og:description is the homepage's consumer line ("The webAI app is a coworking space for people and AI..."), not its own business description. It carries the customer logos Oura, KLM, Air New Zealand, Crider, Macstadium and Springshot and proof such as "80K+ pages of technical documentation on a single iPad", "4.5x faster local vision workloads" and "20x lower acquisition cost".Source
• Your websiteHomepage: the H1 tag is empty; the hero reads "Introducing Collaborative Intelligence. The Future of AI is a Team of Specialists"; the main button is "Join the waitlist" with "The Private Preview is Live"; there is no business, industry or customer section, and "Business" is a menu item.Source
• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source

Write a 150-character summary for each of the 94 posts, starting with the launches and customer stories, and change the template so the description comes from a summary field rather than the byline.

Descriptions drive click-through from search and shares; launches need them most because that is when people search.

• Inconsistent tone

  One description style guide.

• Your websiteBlog meta descriptions: 8 of 11 posts sampled on October 22, 2026 use the author and date as the description, e.g. "webAI Team | September 30, 2026" on the Twil LM3 Pro launch, "webAI Team | October 8, 2026" on the Army Project Aria award and "webAI Team | August 26, 2026" on the Frontline launch.Source
• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source

Add a real H1, then a second hero button ("For teams and enterprises") to /business, and a short band of customer logos and one result (Frontline's 66% pilot) under the hero.

Visitors self-select when both paths are visible, and the proof already exists on the site.

• Dilutes the preview launch

  Keep the waitlist as the primary button.

• Your websiteHomepage: the H1 tag is empty; the hero reads "Introducing Collaborative Intelligence. The Future of AI is a Team of Specialists"; the main button is "Join the waitlist" with "The Private Preview is Live"; there is no business, industry or customer section, and "Business" is a menu item.Source
• Your websiteThe business page (title "webAI for Business | webAI", H1 "Build your intelligence. Make better decisions.", call to action "Talk to sales") declares rel="canonical" href="https://www.webai.com", the homepage, checked twice on October 22, 2026; every other main page canonicalises to itself. Its og:description is the homepage's consumer line ("The webAI app is a coworking space for people and AI..."), not its own business description. It carries the customer logos Oura, KLM, Air New Zealand, Crider, Macstadium and Springshot and proof such as "80K+ pages of technical documentation on a single iPad", "4.5x faster local vision workloads" and "20x lower acquisition cost".Source
• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source

Add two dropdowns (product interest; industry from the press page list) and make phone optional. Route industrial leads to the TAM team, government leads to public sector, SDK leads to applied AI.

Fewer required fields raise completions, and routing by product speeds the first reply.

• Less phone contact

  Ask for a call time in the reply.

• Your websiteContact Sales form: first name, last name, work email, phone number (required), company name, number of employees and a free-text "Tell us about your goals and challenges."; no field for industry or product (App, Frontline, SDKs).Source
• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source
• Your websitePress page: "webAI is a sovereign AI platform that enables organizations to build, deploy, and operate custom AI systems on infrastructure they own"; industries "Aviation, Healthcare, Manufacturing, Education, Retail, Financial Services, Logistics, Public Sector"; coverage "webAI is now valued at over $2.5 billion" (Axios, January 2026); releases on Intelligence Labs and the Springshot airline compliance platform.Source

Compress or stream the hero videos, lazy-load below-the-fold media, cut unused JavaScript, set long cache lifetimes for static files, and render the cookie banner without blocking the hero. Load ad pixels after consent and interaction.

Speed improves search rankings and conversion on every page, and the PageSpeed report lists the specific fixes.

• Visual quality drops

  Keep a poster frame for every video.

• Google PageSpeedHomepage on mobile (October 22, 2026): performance 55/100 (desktop 62); largest contentful paint 15.7 s in the lab, and the largest element is the cookie banner text ("We use cookies to analyze our website traffic..."); the page downloads 24.1 MB in 64 requests; real Chrome visitors fail Core Web Vitals on LCP (4.4 s) and INP (237 ms), and field LCP is trending slower (+32%). Biggest fixes: unused JavaScript (about 3.3 s), cache lifetimes (1.8 s), image delivery (1.4 s).Source
• Your websiteHomepage: the H1 tag is empty; the hero reads "Introducing Collaborative Intelligence. The Future of AI is a Team of Specialists"; the main button is "Join the waitlist" with "The Private Preview is Live"; there is no business, industry or customer section, and "Business" is a menu item.Source

Publish /customers with one card per customer: problem, what ran on which device, measured result and a quote, each linking to its long post. Add industry filters and a "Talk to sales" button.

Case studies are the most used asset in enterprise sales, and the content already exists.

• Customers decline naming

  Publish anonymised results with industry and size.

• Your websiteThe business page (title "webAI for Business | webAI", H1 "Build your intelligence. Make better decisions.", call to action "Talk to sales") declares rel="canonical" href="https://www.webai.com", the homepage, checked twice on October 22, 2026; every other main page canonicalises to itself. Its og:description is the homepage's consumer line ("The webAI app is a coworking space for people and AI..."), not its own business description. It carries the customer logos Oura, KLM, Air New Zealand, Crider, Macstadium and Springshot and proof such as "80K+ pages of technical documentation on a single iPad", "4.5x faster local vision workloads" and "20x lower acquisition cost".Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source
• Your websiteFrontline launch release (August 26, 2026): documentation search during an aircraft engine change cut "by at least 66%" at "a European regional maintenance operation"; "roughly 34,000 pages, ran on a single iPad"; "the same" need exists "in manufacturing and medical device servicing".Source
• Your websiteCommercial news on the blog: "webAI Lands $30 Million AI Deal with Forge" (September 24, 2026); Owlet partnership to "train custom AI models directly on" its own data (February 3, 2026); Springshot and Spirit Airlines vision-model deep dive.Source

Build one page per industry: the manual-search problem in that industry's words, a short demo video, the relevant customer result, compliance notes and a demo form preset to that industry.

Industry pages rank for specific searches and give TAMs something to send.

• Thin pages

  Each needs a real result or demo.

• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source
• Your websitePress page: "webAI is a sovereign AI platform that enables organizations to build, deploy, and operate custom AI systems on infrastructure they own"; industries "Aviation, Healthcare, Manufacturing, Education, Retail, Financial Services, Logistics, Public Sector"; coverage "webAI is now valued at over $2.5 billion" (Axios, January 2026); releases on Intelligence Labs and the Springshot airline compliance platform.Source
• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source

Write an internal competitor comparison and a fair public comparison page for each type: deployment, offline use, data control, cost per question, devices supported. Use the cost and offline points webAI already makes.

Buyers search for comparisons late in evaluation, and sellers win more with a consistent answer.

• Claims go stale

  Date every page and review quarterly.

• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• Competitor researchRivals' own homepages: H2O.ai, "The Trusted Sovereign AI Platform... from the cloud to fully air-gapped. You own it."; Glean, "Enterprise AI that Works | Agents, Assistant & Search"; LM Studio, an "agent for work and code" with "local or frontier open models"; Taqtile, "Guided Work Instructions for Frontline Teams".See the research Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source
• Your websiteAbout page: founded in 2019 by engineers from Michigan, based in Austin; "a connected web of small, specialist models running locally on devices"; create and share intelligence "without paying per token, sharing sensitive data to the cloud, or depending on an internet connection". The leadership team includes a Chief Marketing Officer, a VP of Business Development & Partnerships and a President of Public Sector.Source

Build a calculator: technicians, jobs per week, minutes spent searching per job and pages in the library; show hours of search time at stake, with the pilot result shown as one example and the assumptions visible. Send results to the TAM with the demo request.

A buyer-specific number makes the business case and qualifies the lead before the first call.

• Overpromising

  Show it as an estimate with the pilot as one example.

• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source
• Your websiteFrontline launch release (August 26, 2026): documentation search during an aircraft engine change cut "by at least 66%" at "a European regional maintenance operation"; "roughly 34,000 pages, ran on a single iPad"; "the same" need exists "in manufacturing and medical device servicing".Source
• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source

Set a launch tier system: each tier gets a page, a demo video, a one-pager, social cuts, an email to the list and a sales brief, with a pipeline target set before launch and reviewed 30 days after.

A repeatable kit makes every release produce leads, and the designer role is hired to make assets at volume.

• Too heavy for small releases

  Tier 3 is a post and a social cut only.

• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• HiringMarketing Designer (remote, posted September 4, 2026): "Produce and adapt marketing and GTM assets at volume: decks, one-pagers, web pages, blog visuals, social, email, campaigns, events, and sales enablement collateral"; "Build and maintain reusable templates"; "Maintain the marketing creative source of truth"; preferred "Event creative, booth graphics". Reports to the Director of Design.Source
• Your websiteBlog meta descriptions: 8 of 11 posts sampled on October 22, 2026 use the author and date as the description, e.g. "webAI Team | September 30, 2026" on the Twil LM3 Pro launch, "webAI Team | October 8, 2026" on the Army Project Aria award and "webAI Team | August 26, 2026" on the Frontline launch.Source

Add "role" and "who would you work with" to the waitlist, let each person nominate two colleagues, and invite whole teams together, prioritising teams with three or more members. Measure retention by team size.

A product whose value is collaboration activates better when the whole group arrives at once, and nominations grow the list.

• Some colleagues lack a Mac

  Ask the Mac question for each invitee.

• Your websiteWaitlist page: "Built for Mac"; "no token credits, daily limits, or per-token charges. It keeps working when your Wi-Fi doesn't. Invites roll out over the coming weeks." The form asks first name, email and "Do you have a Mac running macOS Tahoe (26) or later?"; nothing about role, team or use case.Source
• Your websiteHomepage: the H1 tag is empty; the hero reads "Introducing Collaborative Intelligence. The Future of AI is a Team of Specialists"; the main button is "Join the waitlist" with "The Private Preview is Live"; there is no business, industry or customer section, and "Business" is a menu item.Source
• Your websiteAbout page: founded in 2019 by engineers from Michigan, based in Austin; "a connected web of small, specialist models running locally on devices"; create and share intelligence "without paying per token, sharing sensitive data to the cloud, or depending on an internet connection". The leadership team includes a Chief Marketing Officer, a VP of Business Development & Partnerships and a President of Public Sector.Source

Put decks, one-pagers, competitor comparisons and customer cards in one library with view tracking, owners and review dates; retire anything not used in a quarter.

Sellers use what they can find, and tracking shows which assets help deals.

• Shadow copies

  One link per asset, no attachments.

• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• HiringMarketing Designer (remote, posted September 4, 2026): "Produce and adapt marketing and GTM assets at volume: decks, one-pagers, web pages, blog visuals, social, email, campaigns, events, and sales enablement collateral"; "Build and maintain reusable templates"; "Maintain the marketing creative source of truth"; preferred "Event creative, booth graphics". Reports to the Director of Design.Source

Add a banner to each older product post naming the current product (webAI App, SDKs) with a link, update or redirect the ones with traffic, and add "updated" dates.

Old posts keep ranking; pointing them at current products turns that traffic into waitlist and sales leads.

• Losing rankings

  Update rather than delete pages with traffic.

• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source
• Your websiteSDKs page: four SDKs (Identity, Persona, Agentic, Collaboration) with "Talk to our team" as the only call to action; developer docs at developers.webai.com (Mintlify) and an "Introducing the webAI Developer Center" post; no sample apps, free tier or sandbox are offered on the page.Source

Record a 60-second offline demo per industry (a technician asks a manual a question, cited page appears), post weekly, and pin each to its industry page.

Seeing an answer appear with no signal is more persuasive than any claim.

• Customer manuals are confidential

  Use public manuals or sample documents.

• Public profilesYouTube: 1,910 subscribers, 47 videos and 838,010 views; the site also links a Video Hub, a Discord community, Instagram, X and LinkedIn.Source
• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source
• HiringMarketing Designer (remote, posted September 4, 2026): "Produce and adapt marketing and GTM assets at volume: decks, one-pagers, web pages, blog visuals, social, email, campaigns, events, and sales enablement collateral"; "Build and maintain reusable templates"; "Maintain the marketing creative source of truth"; preferred "Event creative, booth graphics". Reports to the Director of Design.Source

Publish /public-sector: mission use cases (air-gapped, tactical edge, offline manuals), UEI and CAGE codes, contract vehicles, security and compliance posture from the Trust Center, and a contact for contracting officers.

Government buyers check registration and compliance first; one page answers that and ranks for the searches they run.

• Sensitive programme details

  Publish only what is already public.

• Public recordsSAM.gov lists "WEBAI PUBLIC SECTOR, INC." (Austin, TX) as active, registered October 27, 2025, CAGE 16JK9; webAI's blog announced a $14.5 million Army award under Project Aria (October 8, 2026) and the appointment of a President of Public Sector (September 2025).Source
• HiringPublic sector hiring: Forward Deployed Engineer - P2P Networking (posted September 30, 2026) for "webAI Public Sector's initiatives", "air gapped systems", "Active US Security Clearance", "25-50% travel to... government field and test sites"; plus a Senior Forward Deployed AI Engineer in the Washington D.C. area. 20 open roles on the board in total.Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source
• Your websitePress page: "webAI is a sovereign AI platform that enables organizations to build, deploy, and operate custom AI systems on infrastructure they own"; industries "Aviation, Healthcare, Manufacturing, Education, Retail, Financial Services, Logistics, Public Sector"; coverage "webAI is now valued at over $2.5 billion" (Axios, January 2026); releases on Intelligence Labs and the Springshot airline compliance platform.Source

Offer a free, time-limited developer licence, three sample apps (offline document Q&A, a Persona in an iPad app, peer-to-peer sync), a quick start in the Developer Center, and a Discord channel for SDK help.

Developers who build a prototype become internal champions, which shortens enterprise cycles.

• Support load

  Community support first; paid support for customers.

• Your websiteSDKs page: four SDKs (Identity, Persona, Agentic, Collaboration) with "Talk to our team" as the only call to action; developer docs at developers.webai.com (Mintlify) and an "Introducing the webAI Developer Center" post; no sample apps, free tier or sandbox are offered on the page.Source
• Public profilesYouTube: 1,910 subscribers, 47 videos and 838,010 views; the site also links a Video Hub, a Discord community, Instagram, X and LinkedIn.Source
• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source

Build a partner page and programme: joint solution briefs, a referral fee, joint demos at industry events, and a shared pipeline review each month.

Partners bring buyer trust and distribution that a young sales team cannot build alone.

• Channel conflict

  Clear account registration rules.

• Your websiteCommercial news on the blog: "webAI Lands $30 Million AI Deal with Forge" (September 24, 2026); Owlet partnership to "train custom AI models directly on" its own data (February 3, 2026); Springshot and Spirit Airlines vision-model deep dive.Source
• Your websitePress page: "webAI is a sovereign AI platform that enables organizations to build, deploy, and operate custom AI systems on infrastructure they own"; industries "Aviation, Healthcare, Manufacturing, Education, Retail, Financial Services, Logistics, Public Sector"; coverage "webAI is now valued at over $2.5 billion" (Axios, January 2026); releases on Intelligence Labs and the Springshot airline compliance platform.Source
• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source

Publish a yearly report from customer deployments (with permission) and controlled tests: time to answer, citation accuracy and offline availability by industry, with the method and data published.

An independent-style field benchmark gives analysts and press a reason to cite webAI, which supports the category position the PMM is hired for.

• Results disappoint

  Publish honestly; method credibility matters most.

• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source
• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• Your websiteFrontline launch release (August 26, 2026): documentation search during an aircraft engine change cut "by at least 66%" at "a European regional maintenance operation"; "roughly 34,000 pages, ran on a single iPad"; "the same" need exists "in manufacturing and medical device servicing".Source

Package a pilot: one document collection, up to a set number of devices, success measured in search time, with a published scope and price range and a clear path to rollout.

A defined pilot lowers the risk of saying yes and shortens procurement.

• Pilots never convert

  Agree rollout terms before the pilot starts.

• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source
• HiringTechnical Account Manager (posted October 8, 2026) on the "Industrial Business Development team" for "Manufacturing, Energy, and Supply Chain" accounts, leading "Demos & Proofs of Concept" and "multi-year technical roadmaps" (quality inspection, predictive maintenance, warehousing). Director of Applied AI (posted October 13, 2026): "Engage directly with commercial customers" and "Establish rigorous evaluation methodologies, benchmarks".Source
• Your websiteFrontline launch release (August 26, 2026): documentation search during an aircraft engine change cut "by at least 66%" at "a European regional maintenance operation"; "roughly 34,000 pages, ran on a single iPad"; "the same" need exists "in manufacturing and medical device servicing".Source

Pick one category name, define it in a short public explainer, brief analysts, use it in every page title and launch, and track share of voice for the term.

A consistent category name makes webAI easier to recall, search and shortlist, and it is the PMM role's first outcome.

• Name does not stick

  Test with buyers before launch.

• Your websiteHomepage: the H1 tag is empty; the hero reads "Introducing Collaborative Intelligence. The Future of AI is a Team of Specialists"; the main button is "Join the waitlist" with "The Private Preview is Live"; there is no business, industry or customer section, and "Business" is a menu item.Source
• Your websitePress page: "webAI is a sovereign AI platform that enables organizations to build, deploy, and operate custom AI systems on infrastructure they own"; industries "Aviation, Healthcare, Manufacturing, Education, Retail, Financial Services, Logistics, Public Sector"; coverage "webAI is now valued at over $2.5 billion" (Axios, January 2026); releases on Intelligence Labs and the Springshot airline compliance platform.Source
• HiringSenior Technical Product Marketing Manager (Austin, posted September 4, 2026): "own the messaging, positioning, and go-to-market narrative across our commercial business"; outcomes are "Category leadership" in "the on-device and distributed AI market", "Pipeline and deal velocity", "Win rate" against "key competitive alternatives", "Launch impact" ("qualified pipeline... not just announcements") and "Field readiness"; builds "pitch decks, one-pagers, competitor comparisons, solution briefs, FAQs".Source
• Competitor researchRivals' own homepages: H2O.ai, "The Trusted Sovereign AI Platform... from the cloud to fully air-gapped. You own it."; Glean, "Enterprise AI that Works | Agents, Assistant & Search"; LM Studio, an "agent for work and code" with "local or frontier open models"; Taqtile, "Guided Work Instructions for Frontline Teams".See the research Source

Run every event demo in airplane mode, with booth graphics that say so, and let visitors ask a manual a question themselves. Film reactions for social.

A visible offline demo proves the product claim in seconds.

• Demo fails

  Test the exact devices beforehand.

• Your websiteWaitlist page: "Built for Mac"; "no token credits, daily limits, or per-token charges. It keeps working when your Wi-Fi doesn't. Invites roll out over the coming weeks." The form asks first name, email and "Do you have a Mac running macOS Tahoe (26) or later?"; nothing about role, team or use case.Source
• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source
• HiringMarketing Designer (remote, posted September 4, 2026): "Produce and adapt marketing and GTM assets at volume: decks, one-pagers, web pages, blog visuals, social, email, campaigns, events, and sales enablement collateral"; "Build and maintain reusable templates"; "Maintain the marketing creative source of truth"; preferred "Event creative, booth graphics". Reports to the Director of Design.Source

Set /verified to noindex and remove it from the sitemap, fix the title, and add descriptions to the remaining utility pages.

A clean sitemap focuses crawlers on product pages and removes an easy typo for sharp-eyed buyers.

• Breaking the verification flow

  Noindex only; keep the page live.

• Your websiteUtility pages in the sitemap: /verified ("Your account has been verified.", title "Verfied | webAI", no H1 or description), /waitlist and six legal or licence pages are listed alongside product pages.Source
• Your websiteSitemap (116 URLs, October 22, 2026): 94 blog posts and 5 platform pages (webAI App, Personas, SDKs, Intelligence Delivery Network, webAI Frontline); no customers or case-study pages, no industry pages, no pricing page, no comparison pages and no public-sector page. Customer stories (Owlet, Springshot and Spirit Airlines, the Frontline airline pilot) live only as blog posts, and older posts still promote the Companion and Navigator apps.Source

Build a calculator: users, questions per day, current per-seat or per-question cost, devices owned; show a three-year comparison with assumptions visible and a link to sales.

A finance-ready number brings a second buyer (the CFO) into the deal.

• Assumptions disputed

  Let users edit every input.

• Your websiteThe business page (title "webAI for Business | webAI", H1 "Build your intelligence. Make better decisions.", call to action "Talk to sales") declares rel="canonical" href="https://www.webai.com", the homepage, checked twice on October 22, 2026; every other main page canonicalises to itself. Its og:description is the homepage's consumer line ("The webAI app is a coworking space for people and AI..."), not its own business description. It carries the customer logos Oura, KLM, Air New Zealand, Crider, Macstadium and Springshot and proof such as "80K+ pages of technical documentation on a single iPad", "4.5x faster local vision workloads" and "20x lower acquisition cost".Source
• Your websiteAbout page: founded in 2019 by engineers from Michigan, based in Austin; "a connected web of small, specialist models running locally on devices"; create and share intelligence "without paying per token, sharing sensitive data to the cloud, or depending on an internet connection". The leadership team includes a Chief Marketing Officer, a VP of Business Development & Partnerships and a President of Public Sector.Source
• Your websitewebAI Frontline page: "You don't search manuals anymore. You ask them." "No servers. No signal. No per-question fees." "66% less manual search time per engine change, in an airline maintenance pilot"; "1M+ pages on a single iPad"; "1.16s to the cited source page, on-device"; use cases Aviation, Manufacturing, Oil & Gas, Defense, Energy & Utilities, Transportation (none has its own page); call to action "Request a demo".Source