Haskell growth playbook

Publish five to eight power delivery project sheets from the team's own record (with client approval, or anonymized as the site already does for confidential projects): voltage, scope, delivery model, schedule and outcome. Swap them into Featured Projects, add a "Substations" and a "Transmission" filter to the project gallery, and turn the same sheets into a qualifications PDF the Director and proposal team attach to every utility pursuit. Add a short "how we work with co-ops and municipal utilities" section that links the existing grid articles.

References are the first screen in utility RFQs. Showing substation and transmission work on the page buyers check gives the new seller-doers something to send on day one and lets the existing grid articles convert readers into conversations.

[ ] 5-8 project sheets: voltage, scope, delivery model, schedule, outcome
[ ] Client approval or anonymized
[ ] Substations and Transmission filters in the project gallery
[ ] Featured Projects on the Power Delivery page lead with grid work
[ ] Qualifications PDF for utility pursuits
[ ] Co-op and municipal utility section linking the grid articles
[ ] Monthly tracking of contacts and shortlists

• Clients will not allow naming

  Publish anonymized sheets with voltage and scope; those still prequalify.

• Few completed grid projects yet

  Include team members' prior project experience, clearly labeled as such.

• HiringPower Delivery hiring: a Director of Engineering - Power Delivery (Tampa, posted July 21, 2026) who will "Serve as a seller-doer", build relationships with "utility clients, transmission developers, renewable energy developers, independent power producers", "Support market expansion initiatives and strategic growth plans for the Transmission & Utilities practice" and lead proposals and pursuits; plus a Sr. Transmission Line Engineer (Salt Lake City), Sr. Substation Designer (St. Louis), Sr. Relay Settings Engineer and Sr. SCADA & Communication Engineer - Substation (Oklahoma City) and a Sr Protection & Controls Engineer (Frisco).Source
• Your websitePower Delivery Design page: "Our teams design and upgrade substations from 4 kV to 500 kV"; full-scope transmission engineering; protective relay engineering, SCADA and automation, distribution, microgrids, owner's engineer and program management for "utilities, renewable developers, and large power users". Its three Featured Projects are the Rock Island Arsenal microgrid and power generation project, the Terra Gen Sierra renewable generation facility and the Plainfield renewable energy plant; none is a substation or transmission line.Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Write anonymized case studies that hyperscale and colocation buyers can still use: MW, building count, cooling type, redundancy level (N+1, 2N), schedule and commissioning outcomes. Add a commissioning-specific page that explains the in-house Cx approach with a sample test script and turnover package outline.

Data center owners choose builders on speed and commissioning proof; numbers persuade even when the client stays confidential.

• Confidentiality

  Share ranges, not exact locations.

• HiringMission-critical hiring: ten open roles in Pecos, Texas, led by a Director of Commissioning - Mission Critical accountable for "campus-wide commissioning strategy, staffing, quality, safety, schedule, startup sequencing, and successful operational turnover" "across multiple buildings", with a Commissioning Manager, Commissioning Technical Leads (mechanical and electrical), quality specialists and trades; and a Project Director - Advanced Tech & Mission Critical in Jacksonville.Source
• Your websiteAdvanced Technology & Mission Critical page: "an emerging leader in data center and mission critical construction"; "decades of experience delivering 20 MW to 250+ MW greenfield, brownfield, retrofit and multi-building campus developments"; "In-House Mission Critical Cx" that tests "every failure scenario, redundancy sequence and system interaction under live or simulated load", "From N+1 to 2N+1 configurations".Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source

Load only the first hero video, show posters for the rest until their slide appears, serve compressed mobile versions, and compress the largest images. Retest in PageSpeed.

Visitors on site trailers and phones, including recruits, see the page faster, and hosting traffic falls.

• Hero looks worse

  Keep the poster frame high quality.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 2.0s, INP 97 ms at the 75th percentile, and LCP is 20% faster than a year ago). In the lab the mobile score is 37 (desktop 50), the main content appears at 28.7s on a phone, and the page downloads 57.8 MB, 21.9 MB of it images with 9.9 MB of possible savings; the largest element is a background hero video, and the hero carousel holds seven videos, each set to preload. Render-blocking requests cost about 3.9s, and there are 9 accessibility issues.Source

Route each form by market to the named expert and a business development owner, with a same-day reply target. Send weekly alerts of identified visiting companies on market pages to the matching BD team.

Owners with an urgent project call several firms; the first credible reply often wins the conversation.

• Experts too busy

  BD owner replies first, expert joins the call.

• Your websiteSite set-up: WordPress on WP Engine with HubSpot, Jotform forms, Hotjar, and Leadfeeder and ZoomInfo visitor-identification scripts. The contact form promises a reply "within 2 business days". Market pages each name a "Subject Matter Expert" to contact. The page sitemap still lists a "/header-footer-demonstration/" page, and the Awards page leads its rankings with the "2023 GIANTS 400 REPORT" (#4 of Top 90 Design-Build Construction Firms), while the homepage news reports "Haskell Again Earns CURT Award for Construction Safety Excellence" (October 7, 2026).Source
• HiringBusiness development hiring: a Director - Business Development (Frisco) working with "economic development boards, trade associations"; Business Development Managers for Modular Solutions (Salt Lake City; Haskell "leads the industry in Design Manufacture Install (DMI) project delivery") and Aviation (Frisco); a Business Development Associate - Consumer Products (St. Louis) generating leads through "phone outreach, email campaigns" and keeping pipeline in the CRM; a Healthcare Design Account Manager (Atlanta).Source

Update the rankings to the latest year, add recent safety awards (Haskell again earned the CURT award), remove or noindex the demonstration page, and add a "last updated" date.

Current proof signals a well-run firm; outdated lists suggest the opposite.

• Ranking drops

  Lead with the categories that matter most.

• Your websiteSite set-up: WordPress on WP Engine with HubSpot, Jotform forms, Hotjar, and Leadfeeder and ZoomInfo visitor-identification scripts. The contact form promises a reply "within 2 business days". Market pages each name a "Subject Matter Expert" to contact. The page sitemap still lists a "/header-footer-demonstration/" page, and the Awards page leads its rankings with the "2023 GIANTS 400 REPORT" (#4 of Top 90 Design-Build Construction Firms), while the homepage news reports "Haskell Again Earns CURT Award for Construction Safety Excellence" (October 7, 2026).Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source

Build one landing page per priority pursuit theme (progressive design-build for water utilities, DMI modular, data center commissioning, power delivery for co-ops), each with proof, a named expert and a short form, and measure visits and conversions.

Specific pages rank for specific searches and give BD teams a link to send.

• Thin pages

  Each page needs real project proof.

• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source
• HiringWater hiring: a Director of Construction - Water/Wastewater (Charlotte), Project Manager Water/Wastewater, Senior Preconstruction Manager and Preconstruction Manager - Water & Wastewater (Frisco), Senior Engineers for municipal water and wastewater (Oklahoma City, Atlanta), a Project Director - Water Infrastructure (Salt Lake City), a Director of Preconstruction - Industrial Water (Atlanta) and a Senior Process Mechanical Estimator - Water. The Water page names a market leader and East and Central division leaders and delivers through CMAR, CM/GC and progressive design-build.Source
• HiringBusiness development hiring: a Director - Business Development (Frisco) working with "economic development boards, trade associations"; Business Development Managers for Modular Solutions (Salt Lake City; Haskell "leads the industry in Design Manufacture Install (DMI) project delivery") and Aviation (Frisco); a Business Development Associate - Consumer Products (St. Louis) generating leads through "phone outreach, email campaigns" and keeping pipeline in the CRM; a Healthcare Design Account Manager (Atlanta).Source
• HiringPower Delivery hiring: a Director of Engineering - Power Delivery (Tampa, posted July 21, 2026) who will "Serve as a seller-doer", build relationships with "utility clients, transmission developers, renewable energy developers, independent power producers", "Support market expansion initiatives and strategic growth plans for the Transmission & Utilities practice" and lead proposals and pursuits; plus a Sr. Transmission Line Engineer (Salt Lake City), Sr. Substation Designer (St. Louis), Sr. Relay Settings Engineer and Sr. SCADA & Communication Engineer - Substation (Oklahoma City) and a Sr Protection & Controls Engineer (Frisco).Source

Publish a practical guide for utility directors and boards: when progressive design-build fits, procurement steps by state, risk sharing, and lessons from Haskell projects. Offer it as a download and run board-level briefings.

Utilities moving to alternative delivery need education first; the firm that teaches the method is the natural shortlist.

• State rules differ

  Note the states the guide covers.

• HiringWater hiring: a Director of Construction - Water/Wastewater (Charlotte), Project Manager Water/Wastewater, Senior Preconstruction Manager and Preconstruction Manager - Water & Wastewater (Frisco), Senior Engineers for municipal water and wastewater (Oklahoma City, Atlanta), a Project Director - Water Infrastructure (Salt Lake City), a Director of Preconstruction - Industrial Water (Atlanta) and a Senior Process Mechanical Estimator - Water. The Water page names a market leader and East and Central division leaders and delivers through CMAR, CM/GC and progressive design-build.Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Build a page per hub with local projects, leaders, open roles and community involvement, and keep it current with the regional marketing team.

Local owners and recruits search by city; a page per hub supports both business development and hiring.

• Stale pages

  Pull projects and roles automatically.

• HiringHaskell's careers site lists 174 open roles (October 20, 2026): 44 in Jacksonville, 22 in Salt Lake City, 21 in Mexico City (many posted in Spanish), 17 in Frisco, 10 in Pecos, 10 in Charlotte, 6 in Pasig City (Philippines) and 3 in Kuala Lumpur; also an Oracle Cloud technical lead and application leads for project portfolio management and HCM, and an Innovation Analyst for Dysruptek, Haskell's venture and R&D arm.Source
• Your websiteLocations page: offices across the US plus Canada (Mississauga and Brossard), Colombia (Barranquilla), Mexico City, Kuala Lumpur and Pasig (Philippines). The site has no Spanish or French pages and no hreflang tags, although the project gallery includes work in Jalisco, Mexico and Quebec.Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Translate the food, beverage and consumer products market pages, the Mexico projects and the contact form into Spanish, add hreflang, and route Spanish inquiries to the Mexico City team.

Plant managers and owners in Latin America search in Spanish; translated proof opens that pipeline.

• Upkeep

  Translate only stable pages.

• Your websiteLocations page: offices across the US plus Canada (Mississauga and Brossard), Colombia (Barranquilla), Mexico City, Kuala Lumpur and Pasig (Philippines). The site has no Spanish or French pages and no hreflang tags, although the project gallery includes work in Jalisco, Mexico and Quebec.Source
• HiringHaskell's careers site lists 174 open roles (October 20, 2026): 44 in Jacksonville, 22 in Salt Lake City, 21 in Mexico City (many posted in Spanish), 17 in Frisco, 10 in Pecos, 10 in Charlotte, 6 in Pasig City (Philippines) and 3 in Kuala Lumpur; also an Oracle Cloud technical lead and application leads for project portfolio management and HCM, and an Innovation Analyst for Dysruptek, Haskell's venture and R&D arm.Source

Create a visual explainer (video and one-pager) showing how DMI components are built in the shop and installed on site, with schedule savings from real projects. Use it in outreach to healthcare, education and industrial owners.

Speed is the main buying reason for modular; showing the schedule difference makes the case quickly.

• Savings questioned

  Show the project data.

• HiringBusiness development hiring: a Director - Business Development (Frisco) working with "economic development boards, trade associations"; Business Development Managers for Modular Solutions (Salt Lake City; Haskell "leads the industry in Design Manufacture Install (DMI) project delivery") and Aviation (Frisco); a Business Development Associate - Consumer Products (St. Louis) generating leads through "phone outreach, email campaigns" and keeping pipeline in the CRM; a Healthcare Design Account Manager (Atlanta).Source
• YouTubeHaskell's YouTube channel (@haskellaec): 1,250 subscribers, 281 videos and about 167,000 views.Source

Build account plans for the top 30 repeat clients (plants, upcoming capacity, services not yet used), send quarterly email with relevant insights articles, and alert BD when a client posts expansion news.

Repeat clients are the cheapest pipeline; structured follow-up finds the next plant early.

• Spammy emails

  Send only relevant content.

• HiringBusiness development hiring: a Director - Business Development (Frisco) working with "economic development boards, trade associations"; Business Development Managers for Modular Solutions (Salt Lake City; Haskell "leads the industry in Design Manufacture Install (DMI) project delivery") and Aviation (Frisco); a Business Development Associate - Consumer Products (St. Louis) generating leads through "phone outreach, email campaigns" and keeping pipeline in the CRM; a Healthcare Design Account Manager (Atlanta).Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source

Group the practical guides into hubs by market and problem (beverage line planning, hospital OR upgrades, water reuse, grid modernization), link them from market pages, and refresh the top 50 guides.

Hubs help search engines and AI assistants understand expertise and help buyers find the answer they came for.

• Redirect losses

  Keep URLs, change only links.

• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Fix the template-level issues, test with a screen reader, and publish an accessibility statement.

Public owners increasingly expect accessible vendor sites, and fixes improve usability for everyone.

• Design changes

  Keep fixes within the brand guide.

• Google PageSpeedHomepage: real Chrome visitors pass Core Web Vitals (LCP 2.0s, INP 97 ms at the 75th percentile, and LCP is 20% faster than a year ago). In the lab the mobile score is 37 (desktop 50), the main content appears at 28.7s on a phone, and the page downloads 57.8 MB, 21.9 MB of it images with 9.9 MB of possible savings; the largest element is a background hero video, and the hero carousel holds seven videos, each set to preload. Render-blocking requests cost about 3.9s, and there are 9 accessibility issues.Source
• Company profileThe Haskell Company is an architecture, engineering, construction and consulting firm headquartered in Jacksonville, Florida, founded by Preston Haskell in 1965 (Wikipedia). Its federal registration (SAM) is active, with primary NAICS 236220 (commercial and institutional building construction) plus heavy and civil engineering and engineering services codes.Source

Cut 30-60 second clips from existing videos by market, post weekly on LinkedIn, and embed relevant clips in proposals and market pages.

Reusing existing footage multiplies reach at little cost.

• Client approvals

  Use already published footage.

• YouTubeHaskell's YouTube channel (@haskellaec): 1,250 subscribers, 281 videos and about 167,000 views.Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Publish a short "pilots on your project" offer: which technologies clients can try (safety, scanning, testing), with results from past pilots, and include it in pursuits.

Clients value a builder that brings tested innovation; it differentiates against Stellar, Gray and DPR.

• Pilot risk to clients

  Offer only proven pilots.

• Your websiteInnovation page: Dysruptek, "Haskell's venture capital, research and development arm", scouts, pilots and invests in technologies "disrupting the AEC industry"; recent stories cover the Big Pitch competition and pilots such as the RAPTOR pressure-testing device.Source
• HiringHaskell's careers site lists 174 open roles (October 20, 2026): 44 in Jacksonville, 22 in Salt Lake City, 21 in Mexico City (many posted in Spanish), 17 in Frisco, 10 in Pecos, 10 in Charlotte, 6 in Pasig City (Philippines) and 3 in Kuala Lumpur; also an Oracle Cloud technical lead and application leads for project portfolio management and HCM, and an Innovation Analyst for Dysruptek, Haskell's venture and R&D arm.Source
• Competitor researchRivals' own homepages: Stellar, "a fully integrated design-build company specializing in architecture, construction, engineering, industrial refrigeration and mechanical services"; Gray, "Integrated Design-Build Leader" with "Construction, architecture, engineering, equipment, automation"; Burns & McDonnell, "designs and builds critical infrastructure from more than 75 offices worldwide"; DPR, "a self-performing general contractor focused on highly complex and technical projects".See the research Source

Include proposal-ready fields (market, size, delivery method, outcomes, references) and staff project histories in the new system, and connect them to a searchable project and résumé library for marketing.

Faster, more accurate quals packages let the same team bid more and better.

• Scope creep in the ERP rollout

  Limit to five fields.

• HiringHaskell's careers site lists 174 open roles (October 20, 2026): 44 in Jacksonville, 22 in Salt Lake City, 21 in Mexico City (many posted in Spanish), 17 in Frisco, 10 in Pecos, 10 in Charlotte, 6 in Pasig City (Philippines) and 3 in Kuala Lumpur; also an Oracle Cloud technical lead and application leads for project portfolio management and HCM, and an Innovation Analyst for Dysruptek, Haskell's venture and R&D arm.Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Build a program for small and mid-size utilities: an assessment offer, a multi-year capital program delivery model, and owner's engineer services. Attend co-op associations and offer workshops.

Co-ops and municipal utilities have growing capital programs and small staffs; a packaged offer is easy to buy.

• Long sales cycles

  Use assessments as a paid first step.

• HiringPower Delivery hiring: a Director of Engineering - Power Delivery (Tampa, posted July 21, 2026) who will "Serve as a seller-doer", build relationships with "utility clients, transmission developers, renewable energy developers, independent power producers", "Support market expansion initiatives and strategic growth plans for the Transmission & Utilities practice" and lead proposals and pursuits; plus a Sr. Transmission Line Engineer (Salt Lake City), Sr. Substation Designer (St. Louis), Sr. Relay Settings Engineer and Sr. SCADA & Communication Engineer - Substation (Oklahoma City) and a Sr Protection & Controls Engineer (Frisco).Source
• Your websitePower Delivery Design page: "Our teams design and upgrade substations from 4 kV to 500 kV"; full-scope transmission engineering; protective relay engineering, SCADA and automation, distribution, microgrids, owner's engineer and program management for "utilities, renewable developers, and large power users". Its three Featured Projects are the Rock Island Arsenal microgrid and power generation project, the Terra Gen Sierra renewable generation facility and the Plainfield renewable energy plant; none is a substation or transmission line.Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source

Package commissioning as a standalone third-party service for data center owners who use other builders, with a page, a scope menu and references.

Commissioning demand rises with data center construction, and standalone work introduces Haskell to owners before their next build.

• Conflicts with builder clients

  Agree rules for third-party work.

• HiringMission-critical hiring: ten open roles in Pecos, Texas, led by a Director of Commissioning - Mission Critical accountable for "campus-wide commissioning strategy, staffing, quality, safety, schedule, startup sequencing, and successful operational turnover" "across multiple buildings", with a Commissioning Manager, Commissioning Technical Leads (mechanical and electrical), quality specialists and trades; and a Project Director - Advanced Tech & Mission Critical in Jacksonville.Source
• Your websiteAdvanced Technology & Mission Critical page: "an emerging leader in data center and mission critical construction"; "decades of experience delivering 20 MW to 250+ MW greenfield, brownfield, retrofit and multi-building campus developments"; "In-House Mission Critical Cx" that tests "every failure scenario, redundancy sequence and system interaction under live or simulated load", "From N+1 to 2N+1 configurations".Source
• Competitor researchRivals' own homepages: Stellar, "a fully integrated design-build company specializing in architecture, construction, engineering, industrial refrigeration and mechanical services"; Gray, "Integrated Design-Build Leader" with "Construction, architecture, engineering, equipment, automation"; Burns & McDonnell, "designs and builds critical infrastructure from more than 75 offices worldwide"; DPR, "a self-performing general contractor focused on highly complex and technical projects".See the research Source

Publish a yearly report on cost, schedule and delivery-method trends from aggregated Haskell projects, with market-by-market findings.

Original data earns press and gives BD a reason to call every market.

• Confidentiality

  Aggregate and suppress small groups.

• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source
• Company profileThe Haskell Company is an architecture, engineering, construction and consulting firm headquartered in Jacksonville, Florida, founded by Preston Haskell in 1965 (Wikipedia). Its federal registration (SAM) is active, with primary NAICS 236220 (commercial and institutional building construction) plus heavy and civil engineering and engineering services codes.Source
• HiringMarketing hiring: a Marketing & Proposal Specialist III (Jacksonville, posted July 21, 2026) leads "pursuits and market initiatives, qualifications, proposals, presentations" and will "Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI"; a Marketing & Proposal Specialist II - Design and Consulting does the same; a Marketing Specialist II (Frisco) builds regional presence and recommends "local content opportunities, project stories, thought leadership topics".Source

Offer site-readiness briefings to regional economic development boards, so they introduce Haskell to companies looking to build plants.

Economic developers meet manufacturers before they choose a builder.

• Boards stay neutral

  Offer education, not a pitch.

• HiringBusiness development hiring: a Director - Business Development (Frisco) working with "economic development boards, trade associations"; Business Development Managers for Modular Solutions (Salt Lake City; Haskell "leads the industry in Design Manufacture Install (DMI) project delivery") and Aviation (Frisco); a Business Development Associate - Consumer Products (St. Louis) generating leads through "phone outreach, email campaigns" and keeping pipeline in the CRM; a Healthcare Design Account Manager (Atlanta).Source
• Your websiteSite set-up: WordPress on WP Engine with HubSpot, Jotform forms, Hotjar, and Leadfeeder and ZoomInfo visitor-identification scripts. The contact form promises a reply "within 2 business days". Market pages each name a "Subject Matter Expert" to contact. The page sitemap still lists a "/header-footer-demonstration/" page, and the Awards page leads its rankings with the "2023 GIANTS 400 REPORT" (#4 of Top 90 Design-Build Construction Firms), while the homepage news reports "Haskell Again Earns CURT Award for Construction Safety Excellence" (October 7, 2026).Source

Turn new-hire and team stories into "meet the team" pages by market, linked from market pages and proposals.

The same content reassures clients and attracts recruits.

• Staff turnover

  Update pages quarterly.

• HiringHaskell's careers site lists 174 open roles (October 20, 2026): 44 in Jacksonville, 22 in Salt Lake City, 21 in Mexico City (many posted in Spanish), 17 in Frisco, 10 in Pecos, 10 in Charlotte, 6 in Pasig City (Philippines) and 3 in Kuala Lumpur; also an Oracle Cloud technical lead and application leads for project portfolio management and HCM, and an Innovation Analyst for Dysruptek, Haskell's venture and R&D arm.Source
• Your websiteProject and article sitemaps (checked October 20, 2026): 231 project pages and 1,053 News & Insights articles. Project slugs include 24 water and 8 wastewater projects, 13 hospitals and 2 data center campuses (both titled "Confidential Data Center Campus"); no project page and no article title mentions a substation or a transmission line. Power topics appear only as thought leadership ("The Grid Is Aging - and Project Delivery Models Haven't Kept Pace", "How Automating Power Distribution Can Strengthen Grid Reliability").Source