Brigit's embedded Instant Cash with Experian went from pilot to open availability in six months and is now one of its largest sources of new advance volume, and a new VP of Partnerships is hired to launch more embedded-finance partnerships and keep a qualified pipeline. Yet a partner who clicks "Partner with us" in the footer lands on a generic Google Form, and nothing on hellobrigit.com explains what Brigit offers partners. /instant-cash-partners, the page with "Partnerships" in its title, is a consumer sign-up page.
First action
Ask the Experian partner team which results Brigit may describe publicly.
How to measure it
Qualified partner inquiries
- Now
- –
- Target
- 15 a quarter
- By
- 2 quarters
Steps
Agree the message
What Brigit embeds and for whom.
VP, Head of Partnerships 1 week
Clear proof
Approved wording on the Experian launch and Upbound brands.
VP, Head of Partnerships 2 weeks
Write the page
Offer, partner types, launch steps, support.
Brand team 1 week
Compliance review
Every claim and the licensing link.
Legal and Compliance 1 week
Build the form
Partner type, audience, timing, into the CRM.
Engineering Manager 3 days
Swap the links
Footer and press page point to /partners.
Engineering Manager 1 hour
Route
Inquiries scored and assigned within two days.
VP, Head of Partnerships ongoing
Measure
Inquiries, first calls and signed deals.
Senior Data Analyst, Partnerships monthly
Why it works
Publish a /partners page for business readers: what Brigit can embed (Instant Cash, Credit Builder, financial tools), partner types (credit bureaus and data platforms, retailers, payroll and employer platforms, banks and lenders), how a launch runs from discovery to go-live, what Brigit handles (servicing, member support, licensing and compliance, with a link to /licensing), the Upbound backing, and approved partner results stated as volume or speed to launch. Put a short qualifying form behind it (partner type, audience size, timing) that feeds the partnerships CRM instead of a spreadsheet. Have Legal and Compliance approve every line before launch.
Partners judge a vendor by how it presents itself. A clear page with a proven embed story shortens first calls and pre-qualifies inbound, and the form data gives the VP a pipeline from day one.
Ready to use
ChecklistPartner page outline
[ ] Headline for business readers [ ] What partners can embed [ ] Partner types [ ] Launch steps: discovery, integration, launch, review [ ] What Brigit handles: servicing, support, licensing [ ] Approved partner proof [ ] Qualifying form into the partnerships CRM [ ] Legal and Compliance sign-off
Risks and how to handle them
Partners describe results differently
Use only wording each partner has approved in writing.
Regulated claims
Route all copy through Legal and Compliance before publishing.
Evidence
- HiringVP, Head of Partnerships (posted October 14, 2026): owns "Brigit's B2B partnership strategy and commercial outcomes", to "launch embedded-finance partnerships" and "bring Brigit's capabilities to more consumers through partners"; must "maintain a qualified pipeline", set "repeatable commercial terms, launch criteria", turn partner needs into "reusable integrations", "manage affiliate partnerships in coordination with Growth", test "cash-flow-based underwriting data" with lender partners, and work with "Legal, Compliance, and Risk" from the start.Source
- HiringSenior Data Analyst, Partnerships (posted September 24, 2026): "In 2026, Brigit launched Instant Cash as an embedded product for Experian's consumers. This partnership went from a small pilot to open availability in six months, and is now one of the largest sources of new cash advance volume at Brigit." The analyst models "cohort LTV and unit economics" and the funnel "from account creation through first advance".Source
- Your websiteThe footer link "Partner with us" opens a Google Form (docs.google.com/forms); the press page says partnership inquiries go to an email address. No page on hellobrigit.com describes Brigit's offering for partners. /instant-cash-partners is a consumer sign-up page titled "Instant Cash - Partnerships", and /rac, /rac-instant-cash, /acima-instant-cash and /acima-credit-builder are consumer pages for Upbound sister-brand traffic (page sitemap, checked October 22, 2026).Source
- Your websitePress page: Upbound Group closed its acquisition of Brigit in January 2025; "Upbound Q1 Earnings Beat Estimates on Brigit Subscriber Growth" (April 2026); Brigit published a "2024 Black Friday/Cyber Monday Report" that drew press in December 2024, with no newer Brigit report listed.Source