Home Solutions growth playbook

Server-render the four numbers (animate from the real value, not from zero), add a sitemap and robots.txt, a share image and Organization structured data, and create an Insights section: one page per quarterly report with the headline findings, three charts, a short method note and a request form for the full report. Give each executive brief a tracked link to its report page.

The report is only as strong as the page it sends executives to, and readable numbers and pages are what get a company quoted in search and AI answers.

[ ] Counters render 170M, 250M, $1B+, 99% in server HTML
[ ] /sitemap.xml and /robots.txt live
[ ] Share image and Organization structured data
[ ] /insights with one page per report
[ ] Method note and request form on each report page
[ ] Tracked link in every executive brief

• Report data reveals partner details

  Aggregate and review every chart before publishing.

• Thin first page

  Launch with the first report rather than an empty section.

• HiringSenior Research Analyst, Industry Insights (Charlotte, posted October 12, 2026): researches "the biggest questions facing the top 50 to 100 home services companies", publishes a quarterly industry report, and uses AI "to turn that report into custom briefs for the 200 executives who matter most to our business", using "our own data on 50M+ homeowners"; reports to the VP of GTM Strategy; tracks "which insights land with executives".Source
• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• Your websiteSite structure (checked October 22, 2026): seven pages (home, our work, partnerships, about, careers, contact, privacy); /robots.txt and /sitemap.xml both return 404; no research, insights, blog or news section; no share image or structured data on the homepage; no analytics or ad tags found in the page source.Source
• Google PageSpeedhomesolutions.com is fast: mobile lab performance score 99, and Chrome UX Report field LCP p75 about 1.0 s and INP p75 73 ms, well inside Google's "good" range.Source

Change the budget options (for example under $50K, $50K-$250K, $250K-$1M, $1M+ a month), add company revenue and number of markets, and route by tier: enterprise to the partnerships leadership within a day, others to a nurture track or a self-serve option if one exists.

Better qualification lets the partnerships team spend time on the accounts that fit, and it signals the scale Home Solutions works at.

• Fewer total requests

  Measure qualified requests, not volume.

• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• HiringDirector of Partnerships (Charlotte, posted August 6, 2026) owns "category and partner performance across a portfolio of strategic partnerships", leading "negotiations, QBRs, and executive discussions"; Senior Partnerships Manager (Raleigh, August 2026) negotiates "unit economics, budgets, and market expansion to identify growth corridors".Source
• HiringCompany description in the job posts: "Since 2017"; "proprietary media, AI, and deep data insights to reach 50M+ homeowners"; "over $1B in annual partner revenue"; "Backed by Three Ships, a growth equity firm".Source

Agree the official category list, then build one page per main category: market size and seasonality from the home graph, how media and yield solutions work there, typical results, and "check category availability" for the assessment.

Executives look for their own category first, and category pages give the research and partnerships teams something specific to send.

• Reveals capacity limits

  Use "check availability" instead of listing open markets.

• Your websiteCategory lists differ by page: the homepage lists Gutters, Roofing, Foundation, Windows, Siding, Lawn, Remodeling, Solar, Energy, Home Warranty and Auto Warranty; the assessment form adds HVAC, Pest, Plumbing, Bath and Flooring but leaves out Siding, Solar, Energy and both warranty types; no category has its own page.Source
• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source

Ask two long-standing partners (99% retention suggests several) to approve a named case study and quote: starting point, what Home Solutions did, results over time. Offer co-marketing, for example a joint talk using the quarterly research.

Named peers are the strongest proof in enterprise sales and make the anonymous figures believable.

• Partners keep vendors private

  Offer a named quote with unnamed figures as a fallback.

• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• HiringDirector of Partnerships (Charlotte, posted August 6, 2026) owns "category and partner performance across a portfolio of strategic partnerships", leading "negotiations, QBRs, and executive discussions"; Senior Partnerships Manager (Raleigh, August 2026) negotiates "unit economics, budgets, and market expansion to identify growth corridors".Source

Add privacy-friendly analytics, track form starts and submissions, tag every outbound link (briefs, LinkedIn, events), and connect form submissions to the CRM with their source.

A measurement-led company should measure its own pipeline, and it lets the research program prove its value.

• Privacy expectations

  Update the privacy page and use consent where required.

• Your websiteSite structure (checked October 22, 2026): seven pages (home, our work, partnerships, about, careers, contact, privacy); /robots.txt and /sitemap.xml both return 404; no research, insights, blog or news section; no share image or structured data on the homepage; no analytics or ad tags found in the page source.Source
• HiringSenior Research Analyst, Industry Insights (Charlotte, posted October 12, 2026): researches "the biggest questions facing the top 50 to 100 home services companies", publishes a quarterly industry report, and uses AI "to turn that report into custom briefs for the 200 executives who matter most to our business", using "our own data on 50M+ homeowners"; reports to the VP of GTM Strategy; tracks "which insights land with executives".Source

Publish a Neighborhood Alerts page: audience size and reach by region, formats, trigger-based targeting, typical results, and a media kit request form. Use it in partner QBRs.

A clear product page lets partners buy and recommend it, and it supports the "move beyond the platforms" pitch.

• Subscriber privacy

  Show aggregate audience data only.

• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source
• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• Your websiteAbout page: "Not a vendor. Not an agency."; a leadership team including a Chief Growth Officer, a Chief Revenue Officer and a Senior VP for Neighborhood Alerts; an employee spotlight describes the VP of Growth leading "market research and competitive intelligence".Source

For each brief, generate a private, unlisted page with the report's findings applied to that company: demand trends in its categories and top metros, seasonality, and one opportunity. Track opens, and have the CRO follow up on engaged executives.

Personal data about their own markets is the reason an executive replies, and tracking shows which insights land, as the role asks.

• Data reveals other partners

  Show market data only, never partner data.

• HiringSenior Research Analyst, Industry Insights (Charlotte, posted October 12, 2026): researches "the biggest questions facing the top 50 to 100 home services companies", publishes a quarterly industry report, and uses AI "to turn that report into custom briefs for the 200 executives who matter most to our business", using "our own data on 50M+ homeowners"; reports to the VP of GTM Strategy; tracks "which insights land with executives".Source
• HiringCompany description in the job posts: "Since 2017"; "proprietary media, AI, and deep data insights to reach 50M+ homeowners"; "over $1B in annual partner revenue"; "Backed by Three Ships, a growth equity firm".Source
• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source

With partners' agreement and CRM integrations, measure time from handoff to first contact and to booked job for each partner, show it in the partner dashboard with the conversion difference by speed band, and offer yield tools to the slowest.

It turns arguments about lead quality into shared data, and it sells more yield solutions.

• Partners dislike being measured

  Frame it as a shared goal and keep reports private.

• HiringDirector, Growth Products (Raleigh, posted October 7, 2026; a second posting in Charlotte): leads "the products, systems, and capabilities that power our customer acquisition engine", with the core goal "to improve conversion rates and lead quality across our network of enterprise partners"; owns products for "customer acquisition, lead generation, conversion, monetization, and marketplace efficiency"; designs experiments; "Cart optimization experience is a plus."Source
• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source
• HiringDirector of Partnerships (Charlotte, posted August 6, 2026) owns "category and partner performance across a portfolio of strategic partnerships", leading "negotiations, QBRs, and executive discussions"; Senior Partnerships Manager (Raleigh, August 2026) negotiates "unit economics, budgets, and market expansion to identify growth corridors".Source

In the consumer funnel, after the main request, suggest one related category based on the home graph (age of roof, home type), let the homeowner add it, and route each part to the right partner. Measure revenue per homeowner.

More value per homeowner lowers the effective cost of each customer, which is the economics partners care about.

• Homeowners feel upsold

  Suggest only clearly related work.

• HiringDirector, Growth Products (Raleigh, posted October 7, 2026; a second posting in Charlotte): leads "the products, systems, and capabilities that power our customer acquisition engine", with the core goal "to improve conversion rates and lead quality across our network of enterprise partners"; owns products for "customer acquisition, lead generation, conversion, monetization, and marketplace efficiency"; designs experiments; "Cart optimization experience is a plus."Source
• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• Your websiteCategory lists differ by page: the homepage lists Gutters, Roofing, Foundation, Windows, Siding, Lawn, Remodeling, Solar, Energy, Home Warranty and Auto Warranty; the assessment form adds HVAC, Pest, Plumbing, Bath and Flooring but leaves out Siding, Solar, Energy and both warranty types; no category has its own page.Source

Track a fixed set of homeowner questions per category and metro each month, record which brands and sites AI answers and search results cite, and give each partner a monthly report with their share and what changed.

It makes a hard-to-see promise visible and gives the partnerships team a new QBR topic.

• Results vary run to run

  Use many questions and report trends, not single answers.

• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• HiringDirector, Growth Products (Raleigh, posted October 7, 2026; a second posting in Charlotte): leads "the products, systems, and capabilities that power our customer acquisition engine", with the core goal "to improve conversion rates and lead quality across our network of enterprise partners"; owns products for "customer acquisition, lead generation, conversion, monetization, and marketplace efficiency"; designs experiments; "Cart optimization experience is a plus."Source
• HiringDirector of Partnerships (Charlotte, posted August 6, 2026) owns "category and partner performance across a portfolio of strategic partnerships", leading "negotiations, QBRs, and executive discussions"; Senior Partnerships Manager (Raleigh, August 2026) negotiates "unit economics, budgets, and market expansion to identify growth corridors".Source

Send a short survey to homeowners after the appointment date (did the visit happen, were they satisfied, did they hire), and feed answers into propensity scores and partner quality reports.

Closing the loop with the homeowner improves targeting and gives partners evidence of quality.

• Contact rules

  Send only through channels homeowners agreed to.

• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source
• HiringStrategy and business operations hires (Director in Raleigh, updated October 1, 2026, plus a Director in Charlotte, a Senior Associate and a Senior Business Operations Associate): "Evaluate, test, and launch new growth channels that drive audience expansion", improve "unit economics and marketplace efficiency across both consumer and service provider dynamics", and "Hypothesize, test, and launch UX improvements across our web properties".Source
• HiringDirector, Growth Products (Raleigh, posted October 7, 2026; a second posting in Charlotte): leads "the products, systems, and capabilities that power our customer acquisition engine", with the core goal "to improve conversion rates and lead quality across our network of enterprise partners"; owns products for "customer acquisition, lead generation, conversion, monetization, and marketplace efficiency"; designs experiments; "Cart optimization experience is a plus."Source

Build a QBR template: results by market, funnel conversion, speed to contact, and a map of the next five metros or zip clusters with the strongest demand in the partner's categories and the expected volume.

Partners expand faster when they see where demand is, and a template saves account time.

• Expansion beyond capacity

  Check partner capacity before proposing markets.

• HiringDirector of Partnerships (Charlotte, posted August 6, 2026) owns "category and partner performance across a portfolio of strategic partnerships", leading "negotiations, QBRs, and executive discussions"; Senior Partnerships Manager (Raleigh, August 2026) negotiates "unit economics, budgets, and market expansion to identify growth corridors".Source
• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source
• HiringCompany description in the job posts: "Since 2017"; "proprietary media, AI, and deep data insights to reach 50M+ homeowners"; "over $1B in annual partner revenue"; "Backed by Three Ships, a growth equity firm".Source

Size each of the three categories with home graph data and current partner demand, pick one, sign two launch partners, and run a two-quarter pilot on owned media and Neighborhood Alerts.

A category already asked for by partners is a lower-risk expansion than a new one.

• Spreading media too thin

  Limit the pilot to a few metros.

• Your websiteCategory lists differ by page: the homepage lists Gutters, Roofing, Foundation, Windows, Siding, Lawn, Remodeling, Solar, Energy, Home Warranty and Auto Warranty; the assessment form adds HVAC, Pest, Plumbing, Bath and Flooring but leaves out Siding, Solar, Energy and both warranty types; no category has its own page.Source
• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• HiringStrategy and business operations hires (Director in Raleigh, updated October 1, 2026, plus a Director in Charlotte, a Senior Associate and a Senior Business Operations Associate): "Evaluate, test, and launch new growth channels that drive audience expansion", improve "unit economics and marketplace efficiency across both consumer and service provider dynamics", and "Hypothesize, test, and launch UX improvements across our web properties".Source

Host two roundtables per quarter (at major industry events or in key cities) for 10-12 executives: findings, peer discussion and a private market page for each attendee. Follow up within a week.

Executives value peer conversation, and a roundtable turns research into relationships.

• Low attendance

  Invite through existing partner relationships first.

• HiringSenior Research Analyst, Industry Insights (Charlotte, posted October 12, 2026): researches "the biggest questions facing the top 50 to 100 home services companies", publishes a quarterly industry report, and uses AI "to turn that report into custom briefs for the 200 executives who matter most to our business", using "our own data on 50M+ homeowners"; reports to the VP of GTM Strategy; tracks "which insights land with executives".Source
• Your websiteAbout page: "Not a vendor. Not an agency."; a leadership team including a Chief Growth Officer, a Chief Revenue Officer and a Senior VP for Neighborhood Alerts; an employee spotlight describes the VP of Growth leading "market research and competitive intelligence".Source
• HiringDirector of Partnerships (Charlotte, posted August 6, 2026) owns "category and partner performance across a portfolio of strategic partnerships", leading "negotiations, QBRs, and executive discussions"; Senior Partnerships Manager (Raleigh, August 2026) negotiates "unit economics, budgets, and market expansion to identify growth corridors".Source

Create a quarterly index of cost per customer and conversion by category, aggregated across partners, with the method published. Feature it in each report and replace the homepage claim with the latest index.

An index that the industry cites makes Home Solutions the reference on acquisition costs, which is exactly its business.

• Reveals partner economics

  Publish only category-level aggregates with minimum group sizes.

• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• HiringSenior Research Analyst, Industry Insights (Charlotte, posted October 12, 2026): researches "the biggest questions facing the top 50 to 100 home services companies", publishes a quarterly industry report, and uses AI "to turn that report into custom briefs for the 200 executives who matter most to our business", using "our own data on 50M+ homeowners"; reports to the VP of GTM Strategy; tracks "which insights land with executives".Source
• HiringCompany description in the job posts: "Since 2017"; "proprietary media, AI, and deep data insights to reach 50M+ homeowners"; "over $1B in annual partner revenue"; "Backed by Three Ships, a growth equity firm".Source

Package propensity scores by category and area as a data product partners can use in their own channels, priced on outcomes, within privacy and consent rules. Start with two partners and a direct mail test.

It adds revenue from the data Home Solutions already has and deepens partner dependence.

• Privacy and consent

  Share area-level scores, not personal data, unless consent allows.

• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source
• HiringDirector, Growth Products (Raleigh, posted October 7, 2026; a second posting in Charlotte): leads "the products, systems, and capabilities that power our customer acquisition engine", with the core goal "to improve conversion rates and lead quality across our network of enterprise partners"; owns products for "customer acquisition, lead generation, conversion, monetization, and marketplace efficiency"; designs experiments; "Cart optimization experience is a plus."Source

Build a self-serve booking tool for local placements in Neighborhood Alerts with set prices, simple creative, and results reporting. Keep enterprise partners on managed service.

It earns from demand that does not fit the enterprise model without using partnerships team time.

• Conflicts with enterprise partners

  Exclude categories and areas where partners have exclusivity.

• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source
• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• HiringStrategy and business operations hires (Director in Raleigh, updated October 1, 2026, plus a Director in Charlotte, a Senior Associate and a Senior Business Operations Associate): "Evaluate, test, and launch new growth channels that drive audience expansion", improve "unit economics and marketplace efficiency across both consumer and service provider dynamics", and "Hypothesize, test, and launch UX improvements across our web properties".Source

Set up a small budget and team to test each new AI or answer-engine ad format as it opens, report results to partners quarterly, and offer early access to the best performers.

Early learning becomes a reason for partners to stay and for prospects to call.

• Formats change fast

  Keep tests small and short.

• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• HiringStrategy and business operations hires (Director in Raleigh, updated October 1, 2026, plus a Director in Charlotte, a Senior Associate and a Senior Business Operations Associate): "Evaluate, test, and launch new growth channels that drive audience expansion", improve "unit economics and marketplace efficiency across both consumer and service provider dynamics", and "Hypothesize, test, and launch UX improvements across our web properties".Source

Publish a short page describing consent, how homeowners are contacted, quality checks and data use, reviewed by counsel, and a document pack for partner compliance teams.

Ready answers shorten enterprise onboarding and show quality beyond "qualified homeowners".

• Rules change

  Review with counsel twice a year.

• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• Your websiteOur Work page: owned and operated "marketplace and comparison brands" across search, social, native and email; a "50M+ homeowner audience"; Neighborhood Alerts with "12M+ verified homeowners", "the largest homeowner-focused newsletter in the US — where 1 in 7 homeowners is already subscribed"; yield solutions with "20%+ funnel conversion" (speed-to-lead, qualification, appointment scheduling, call sentiment analysis, real-time dashboards); categories including Solar, Energy, Auto Warranty, Auto Insurance and Personal Finance.Source

After a prospect enters their category and markets, show a simple availability indicator (open, limited, waitlist) and book the assessment call from there.

Visible scarcity speeds decisions, and it pre-qualifies prospects by market fit.

• Reveals partner footprints

  Show only open, limited or waitlist, never partner names.

• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• Your websiteCategory lists differ by page: the homepage lists Gutters, Roofing, Foundation, Windows, Siding, Lawn, Remodeling, Solar, Energy, Home Warranty and Auto Warranty; the assessment form adds HVAC, Pest, Plumbing, Bath and Flooring but leaves out Siding, Solar, Energy and both warranty types; no category has its own page.Source

Ask satisfied partners to introduce one non-competing peer, with a thank-you such as extra Neighborhood Alerts placements, and track introductions to signed partnerships.

Peer introductions from happy partners convert better than outbound and cost little.

• Partners worry about sharing

  Ask only for introductions in non-competing categories.

• Your websiteHomepage: "Home Solutions' proprietary media, data and AI-native technology delivers customers at scale for enterprise brands"; "When AI Overviews and LLMs cite our brands, our partners get seen"; claims cost per lead in home services "jumped 11% in 2025" with no source named. Its "By the numbers" counters are 170M US homes, 250M monthly touchpoints, $1B+ revenue driven and 99% partner retention, but in the HTML the server sends (before scripts run) all four read "0 M", "0 M", "$0 B+" and "0 %" (checked twice on October 22, 2026).Source
• Your websitePartnerships page: one unnamed case study ("4.4x revenue growth, 2023 to 2026"), "Home Solutions drives over $200M in revenue annually for top partners", three unnamed executive quotes (a National HVAC Enterprise, an Enterprise Home Warranty Organization, a Multi-Category Home Services Brand). The "growth assessment" form offers categories Bath, Flooring, Foundation, Gutters, HVAC, Lawn, Pest, Plumbing, Remodeling, Roofing, Windows and Other, and monthly budgets of "Under $5,000", "$5,000 - $10,000", "$10,000+" and "$20,000+".Source
• Your websiteCategory lists differ by page: the homepage lists Gutters, Roofing, Foundation, Windows, Siding, Lawn, Remodeling, Solar, Energy, Home Warranty and Auto Warranty; the assessment form adds HVAC, Pest, Plumbing, Bath and Flooring but leaves out Siding, Solar, Energy and both warranty types; no category has its own page.Source