Prefect growth playbook

Pick one public name and apply it everywhere in one pass: the /horizon page title and H1, the docs header and deployment guide, the CLI messages around `fastmcp login`, the buyer's guide, customer quotes (with a short "formerly Horizon" line if Gateway is the name) and the deploy hostname shown in examples. Then give docs traffic its own landing view: a /horizon variant for FastMCP users that leads with "free for personal projects", the one-command deploy and the 60-second URL, with the enterprise governance story below.

Name changes cost the most at the exact click where intent is highest. A consistent name and a landing view that matches what the docs promised lifts the docs-to-signup rate on traffic that already exists, at no media cost.

[ ] /horizon title, H1 and meta description
[ ] /horizon/deploy, /registry, /gateway, /remix titles
[ ] Homepage "Looking for managed MCP?" line and nav item
[ ] Pricing note and /get-started
[ ] gofastmcp.com header link and deployment guide title
[ ] fastmcp login / deploy CLI messages
[ ] "9 Best MCP ... 2026" guide entry
[ ] Customer quotes ("formerly Horizon" note)
[ ] Example deploy hostnames
[ ] Docs-traffic landing view with free tier first

• Existing users search for the old name

  Keep a "formerly Horizon" line and redirect old URLs for a year.

• Docs changes lag the site

  Ship site and docs changes in the same week.

• HiringSenior Growth Marketing Manager (remote US, posted August 26, 2026): will "own the path from audience to signup to activated user to qualified pipeline, across Prefect, Horizon, and the Dagster funnels", including "attribution, lifecycle and email, paid and organic acquisition, CRO and experimentation". Priorities: funnels for "FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud"; lifecycle sequences "that don't exist yet, starting with the thousands of Horizon signups who've never heard from us"; and "Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role." Stack: HubSpot, Salesforce, Amplitude, Common Room and Omni.Source
• FastMCP docsgofastmcp.com (v4.0.5) links "Prefect Horizon" in its header and has a deployment page titled "Prefect Horizon: The MCP platform from the FastMCP team", which says "Horizon includes a free personal tier for FastMCP users" and documents `fastmcp login` and a HORIZON_API_KEY; the links carry UTM tags such as utm_campaign=docs_welcome and docs_horizon. The docs say FastMCP is "downloaded more than a million times a day".Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• Your websiteSitemap (checked October 22, 2026): /compare has only Airflow, Airflow 2 and Prefect Cloud vs OSS pages; there is one integration page (/integrations/snowflake); /customers has two story pages (Ramp and WHOOP) while the other stories (Cash App, Kepler, SpareBank 1, Snorkel AI, Barstool Sports, Seven.One) are blog posts; 15 /agents setup pages (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI and more); the guide "9 Best MCP Servers and MCP Deployment Platforms for Enterprise Teams in 2026" lists the product as "Prefect Horizon".Source
• Your websiteHomepage: H1 "Start with one flow. Scale to millions.", "Looking for managed MCP? Visit FastMCP Gateway"; the product menu lists Prefect Cloud, Prefect Open Source, FastMCP and "FastMCP Gateway NEW" but no Dagster; open-source counters "6.9M+ /mo" (Prefect) and "56M+ /mo" (FastMCP); an FAQ answer says Dagster "keeps its name and open-source license, and no action is required of any customer". The /get-started page: "Start free on Prefect Cloud for workflows, or FastMCP Gateway for AI."Source

Write a sequence triggered by account events, not dates: welcome with the one-command deploy; a nudge if no server is live after two days; connect your server to Claude, Cursor or VS Code once live; invite a teammate and try Remix; and, for company-domain accounts with several users, an offer to talk about SSO and audit logs. Send a one-off re-engagement version to the existing backlog first.

Event-based onboarding raises activation far more than newsletters, and the backlog is a ready test group.

• Developers dislike marketing email

  Keep every email technical and one action long.

• HiringSenior Growth Marketing Manager (remote US, posted August 26, 2026): will "own the path from audience to signup to activated user to qualified pipeline, across Prefect, Horizon, and the Dagster funnels", including "attribution, lifecycle and email, paid and organic acquisition, CRO and experimentation". Priorities: funnels for "FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud"; lifecycle sequences "that don't exist yet, starting with the thousands of Horizon signups who've never heard from us"; and "Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role." Stack: HubSpot, Salesforce, Amplitude, Common Room and Omni.Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• Your websiteAgent setup pages: "Prefect with Claude Code" installs a plugin that needs "a Prefect Cloud account"; "Use agents with Dagster" says the Dagster+ MCP server "is currently in beta". /horizon/remix "Combine up to 10 servers" into one scoped endpoint per team.Source

Rewrite the description for teams still on Airflow 2 after end of life, add a "still on Airflow 2?" migration assessment offer, and now that Dagster is in the family, show both paths: Prefect for dynamic Python workflows, Dagster for asset-based data platforms.

Search snippets decide clicks, and two destinations instead of one means fewer migrating teams lost to Airflow 3 or Astronomer.

• Two options confuse buyers

  One short "which fits you" table.

• Your websiteThe Airflow 2 page's H1 says "Airflow 2 has reached end of life", but its meta description, which search results show, still says "Airflow 2 reaches end-of-life April 2026. Learn why teams are choosing Prefect over upgrading to Airflow 3."Source
• Your websiteAcquisition letter (July 13, 2026): "Prefect is acquiring Dagster Labs"; "Dagster stays Dagster"; "Teams that care about defining and validating their data choose Dagster. Teams that care about running complex, failure-prone workflows reliably choose Prefect. Plenty of organizations need both"; Prefect has been "operating as a profitable, fast-growing business" and now has "three major open-source product families".Source
• Competitor researchRivals' own homepages: Astronomer, "The Best Place to Run Apache Airflow"; Temporal, an "open source durable execution platform"; Kong AI Gateway, "centralized security, routing, observability, and cost control for LLMs and MCP resources"; Composio, tools "across 1,500+ apps". Prefect's own MCP guide also lists MintMCP, TrueFoundry, Lunar MCPX, Bifrost, Microsoft MCP Gateway and Cloudflare Workers.See the research Source

Publish a short chooser page linked from both sites' menus: four questions (assets or tasks, existing stack, agents, governance) that recommend Prefect, Dagster+ or both, with the right signup and sales pod. Add Dagster to Prefect's product menu.

After an acquisition, buyers are unsure which product is safe to choose; a clear answer keeps them in the family instead of drifting to Airflow.

• Seen as pushing one product

  Show where each one is the better fit.

• Your websiteHomepage: H1 "Start with one flow. Scale to millions.", "Looking for managed MCP? Visit FastMCP Gateway"; the product menu lists Prefect Cloud, Prefect Open Source, FastMCP and "FastMCP Gateway NEW" but no Dagster; open-source counters "6.9M+ /mo" (Prefect) and "56M+ /mo" (FastMCP); an FAQ answer says Dagster "keeps its name and open-source license, and no action is required of any customer". The /get-started page: "Start free on Prefect Cloud for workflows, or FastMCP Gateway for AI."Source
• Dagster websitedagster.io carries a "Dagster is now part of Prefect" banner and a menu line "Looking for agentic orchestration or MCPs? Check Prefect"; it has its own comparison pages (vs Airflow, dbt Cloud, Azure Data Factory, AWS Step Functions) and Dagster University.Source
• Your websiteAcquisition letter (July 13, 2026): "Prefect is acquiring Dagster Labs"; "Dagster stays Dagster"; "Teams that care about defining and validating their data choose Dagster. Teams that care about running complex, failure-prone workflows reliably choose Prefect. Plenty of organizations need both"; Prefect has been "operating as a profitable, fast-growing business" and now has "three major open-source product families".Source
• HiringSenior Sales Engineer (posted September 23, 2026): "Our sales engineers now sell three things. Prefect Cloud. Dagster+. And the next generation of AI tooling"; "FastMCP ... sits inside a lot of production agent stacks, so teams come to us for how the whole thing should fit"; the role builds "Demo environments, architecture diagrams, competitive competitor comparisons"; a Prefect pod sits alongside a Dagster pod.Source

Turn each competitor comparison into a fair public page: Prefect vs Temporal for durable execution, Prefect vs Astronomer for managed Airflow, and FastMCP Gateway vs general API gateways for MCP. Each page gets a code sample, a feature table and a migration or trial path.

Comparison searches are late-stage; pages written by the people who demo the product are credible to engineers.

• Claims go stale

  Date each page and link sources.

• Your websiteSitemap (checked October 22, 2026): /compare has only Airflow, Airflow 2 and Prefect Cloud vs OSS pages; there is one integration page (/integrations/snowflake); /customers has two story pages (Ramp and WHOOP) while the other stories (Cash App, Kepler, SpareBank 1, Snorkel AI, Barstool Sports, Seven.One) are blog posts; 15 /agents setup pages (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI and more); the guide "9 Best MCP Servers and MCP Deployment Platforms for Enterprise Teams in 2026" lists the product as "Prefect Horizon".Source
• Competitor researchRivals' own homepages: Astronomer, "The Best Place to Run Apache Airflow"; Temporal, an "open source durable execution platform"; Kong AI Gateway, "centralized security, routing, observability, and cost control for LLMs and MCP resources"; Composio, tools "across 1,500+ apps". Prefect's own MCP guide also lists MintMCP, TrueFoundry, Lunar MCPX, Bifrost, Microsoft MCP Gateway and Cloudflare Workers.See the research Source
• HiringSenior Sales Engineer (posted September 23, 2026): "Our sales engineers now sell three things. Prefect Cloud. Dagster+. And the next generation of AI tooling"; "FastMCP ... sits inside a lot of production agent stacks, so teams come to us for how the whole thing should fit"; the role builds "Demo environments, architecture diagrams, competitive competitor comparisons"; a Prefect pod sits alongside a Dagster pod.Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source

Add a Gateway tab to /pricing: the free personal tier with its limits, a team tier or "talk to us" with the governance features (SSO, RBAC, audit, registry, Remix), and a link to the docs deploy command. Reuse the same layout as the Cloud table.

Developers look for limits before they sign up; showing them reduces drop-off and gives sales a cleaner hand-raise.

• Pricing not final

  Publish the free tier only and "talk to us" above it.

• Your websitePricing page: Hobby free (2 users, 5 deployments), Starter $100/mo, Team $100/user/mo (4-8 users), Enterprise custom with SSO, SCIM and a 99.9% uptime SLA; it covers Prefect Cloud only, with one line "Looking for FastMCP Gateway, our managed MCP platform?". The Startup Program offers "Discounts on Prefect Team tier" for startups "with up to $20M in funding".Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• Your websiteAgent setup pages: "Prefect with Claude Code" installs a plugin that needs "a Prefect Cloud account"; "Use agents with Dagster" says the Dagster+ MCP server "is currently in beta". /horizon/remix "Combine up to 10 servers" into one scoped endpoint per team.Source

Ship the shared model in dbt: account, activated workspace and pipeline definitions; one campaign taxonomy across prefect.io, dagster.io and gofastmcp.com; and a weekly dashboard with baseline and target for FastMCP to Gateway, Gateway signup to activation, website to inbound, and open source to Cloud.

Every other idea in this playbook needs a number to move; a shared model ends the arguments about arithmetic.

• Definitions keep changing

  Version them and review quarterly.

• HiringSenior Analytics Engineer, Growth (posted September 2, 2026): "We sell two products with two funnels that behave nothing alike. Prefect Cloud and Dagster+ both start with someone running an open source tool on their laptop"; the hire owns "One definition of an account. One definition of an activated workspace. One definition of pipeline", attribution "that marketing and sales both accept", and "CAC and payback by channel and segment"; the post notes Amplitude "records page context in four different properties" and Salesforce "carries campaign fields no process writes to anymore".Source
• HiringSenior Growth Marketing Manager (remote US, posted August 26, 2026): will "own the path from audience to signup to activated user to qualified pipeline, across Prefect, Horizon, and the Dagster funnels", including "attribution, lifecycle and email, paid and organic acquisition, CRO and experimentation". Priorities: funnels for "FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud"; lifecycle sequences "that don't exist yet, starting with the thousands of Horizon signups who've never heard from us"; and "Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role." Stack: HubSpot, Salesforce, Amplitude, Common Room and Omni.Source
• FastMCP docsgofastmcp.com (v4.0.5) links "Prefect Horizon" in its header and has a deployment page titled "Prefect Horizon: The MCP platform from the FastMCP team", which says "Horizon includes a free personal tier for FastMCP users" and documents `fastmcp login` and a HORIZON_API_KEY; the links carry UTM tags such as utm_campaign=docs_welcome and docs_horizon. The docs say FastMCP is "downloaded more than a million times a day".Source

Score accounts on company domain, number of users, number of servers and client connections. Above a threshold, a sales engineer reaches out with a governance review (SSO, RBAC, registry) rather than a sales pitch.

Product signals beat form fills for developer tools, and an engineer-to-engineer offer fits the audience.

• Developers feel watched

  Only use account-level signals the product already shows.

• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• HiringSenior Sales Engineer (posted September 23, 2026): "Our sales engineers now sell three things. Prefect Cloud. Dagster+. And the next generation of AI tooling"; "FastMCP ... sits inside a lot of production agent stacks, so teams come to us for how the whole thing should fit"; the role builds "Demo environments, architecture diagrams, competitive competitor comparisons"; a Prefect pod sits alongside a Dagster pod.Source
• HiringSenior Growth Marketing Manager (remote US, posted August 26, 2026): will "own the path from audience to signup to activated user to qualified pipeline, across Prefect, Horizon, and the Dagster funnels", including "attribution, lifecycle and email, paid and organic acquisition, CRO and experimentation". Priorities: funnels for "FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud"; lifecycle sequences "that don't exist yet, starting with the thousands of Horizon signups who've never heard from us"; and "Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role." Stack: HubSpot, Salesforce, Amplitude, Common Room and Omni.Source
• HiringSenior Analytics Engineer, Growth (posted September 2, 2026): "We sell two products with two funnels that behave nothing alike. Prefect Cloud and Dagster+ both start with someone running an open source tool on their laptop"; the hire owns "One definition of an account. One definition of an activated workspace. One definition of pipeline", attribution "that marketing and sales both accept", and "CAC and payback by channel and segment"; the post notes Amplitude "records page context in four different properties" and Salesforce "carries campaign fields no process writes to anymore".Source

Publish ten maintained reference servers (GitHub, Snowflake, Slack, Salesforce and other common tools), each with a "deploy this" button that opens Gateway with the repo prefilled and its own UTM. Rank them by deploys and refresh the top ones.

Copyable code is how developers adopt infrastructure, and a deploy button turns a read into an account.

• Examples rot

  Run them in CI against each release.

• HiringDeveloper Relations Engineer (posted August 26, 2026): owns "how developers learn to build with Prefect, Dagster, FastMCP and Horizon": "reference implementations people copy into production", "MCP servers with production auth, gateway configurations, agentic workflows"; "We built a recording studio this year and publish across YouTube, LinkedIn, X, and TikTok"; talks, PyAI and livestreams. The same posts say PyAI "went from small meetups to a 600-person conference".Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• FastMCP docsgofastmcp.com (v4.0.5) links "Prefect Horizon" in its header and has a deployment page titled "Prefect Horizon: The MCP platform from the FastMCP team", which says "Horizon includes a free personal tier for FastMCP users" and documents `fastmcp login` and a HORIZON_API_KEY; the links carry UTM tags such as utm_campaign=docs_welcome and docs_horizon. The docs say FastMCP is "downloaded more than a million times a day".Source
• Package downloadspypistats.org, last month (October 22, 2026): fastmcp 53.7 million downloads, dagster 7.9 million, prefect 6.9 million. GitHub: PrefectHQ/fastmcp has 28,172 stars and PrefectHQ/prefect 24,061.Source

Run one series: each episode builds a useful MCP server or workflow in 15 minutes and ends with the deploy. Cut three shorts per episode, link the repo with a tracked deploy button, and track signups per episode.

Build videos teach and convert at once, and a fixed format makes production weekly.

• Low views early

  Promote through FastMCP docs and community.

• HiringDeveloper Relations Engineer (posted August 26, 2026): owns "how developers learn to build with Prefect, Dagster, FastMCP and Horizon": "reference implementations people copy into production", "MCP servers with production auth, gateway configurations, agentic workflows"; "We built a recording studio this year and publish across YouTube, LinkedIn, X, and TikTok"; talks, PyAI and livestreams. The same posts say PyAI "went from small meetups to a 600-person conference".Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source

For each event: a dedicated landing page and code, a hands-on "deploy in the room" session, a same-week follow-up by role (data teams to Prefect or Dagster, AI engineers to Gateway), and a cost-per-activated-user report afterwards.

Events work when the follow-up is fast and specific; measuring them lets the team keep the ones that pay.

• Badge scans are low quality

  Count activations, not scans.

• Your websiteEvents pages for dbt Summit, MCP Dev Summit 2026 and Py AI Conf 2026; the /pyai page bills Py AI as "the high-signal series for Python AI in production". The /solutions/agencies page: "Deliver reliable data and AI workflows for every client from one platform."Source
• HiringDeveloper Relations Engineer (posted August 26, 2026): owns "how developers learn to build with Prefect, Dagster, FastMCP and Horizon": "reference implementations people copy into production", "MCP servers with production auth, gateway configurations, agentic workflows"; "We built a recording studio this year and publish across YouTube, LinkedIn, X, and TikTok"; talks, PyAI and livestreams. The same posts say PyAI "went from small meetups to a 600-person conference".Source
• HiringSenior Growth Marketing Manager (remote US, posted August 26, 2026): will "own the path from audience to signup to activated user to qualified pipeline, across Prefect, Horizon, and the Dagster funnels", including "attribution, lifecycle and email, paid and organic acquisition, CRO and experimentation". Priorities: funnels for "FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud"; lifecycle sequences "that don't exist yet, starting with the thousands of Horizon signups who've never heard from us"; and "Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role." Stack: HubSpot, Salesforce, Amplitude, Common Room and Omni.Source
• HiringSenior Analytics Engineer, Growth (posted September 2, 2026): "We sell two products with two funnels that behave nothing alike. Prefect Cloud and Dagster+ both start with someone running an open source tool on their laptop"; the hire owns "One definition of an account. One definition of an activated workspace. One definition of pipeline", attribution "that marketing and sales both accept", and "CAC and payback by channel and segment"; the post notes Amplitude "records page context in four different properties" and Salesforce "carries campaign fields no process writes to anymore".Source

Package a "governed agents for Dagster+" offer: the Dagster+ MCP server behind Gateway with SSO and audit, a reference setup, and a pilot for existing Dagster+ accounts led by the Dagster pod with Gateway support.

Cross-selling into an installed base is the cheapest growth after an acquisition, and the offer solves a problem these teams already face.

• Dagster users fear change

  Lead with "Dagster stays Dagster".

• Your websiteAgent setup pages: "Prefect with Claude Code" installs a plugin that needs "a Prefect Cloud account"; "Use agents with Dagster" says the Dagster+ MCP server "is currently in beta". /horizon/remix "Combine up to 10 servers" into one scoped endpoint per team.Source
• HiringSenior Sales Engineer (posted September 23, 2026): "Our sales engineers now sell three things. Prefect Cloud. Dagster+. And the next generation of AI tooling"; "FastMCP ... sits inside a lot of production agent stacks, so teams come to us for how the whole thing should fit"; the role builds "Demo environments, architecture diagrams, competitive competitor comparisons"; a Prefect pod sits alongside a Dagster pod.Source
• Your websiteAcquisition letter (July 13, 2026): "Prefect is acquiring Dagster Labs"; "Dagster stays Dagster"; "Teams that care about defining and validating their data choose Dagster. Teams that care about running complex, failure-prone workflows reliably choose Prefect. Plenty of organizations need both"; Prefect has been "operating as a profitable, fast-growing business" and now has "three major open-source product families".Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source

Each month, take the ten most repeated issues, write a public troubleshooting page with the error message as the title, and link it from the error text where possible. Feed the support agents the same pages.

Developers search error messages; owning those answers lowers effort and support volume together.

• Exposes product weaknesses

  Pair each page with the fix plan.

• HiringDeveloper Success Engineer, US and UK (posted September 30 and October 7, 2026): works "the combined Prefect and Dagster support queue", turns findings into "docs, debugging resources, and tooling that deflect repeat submissions"; the team is "investing in agent-based automation for routine support work"; the role is measured "on Customer Effort Score and resolution time".Source
• Your websiteSitemap (checked October 22, 2026): /compare has only Airflow, Airflow 2 and Prefect Cloud vs OSS pages; there is one integration page (/integrations/snowflake); /customers has two story pages (Ramp and WHOOP) while the other stories (Cash App, Kepler, SpareBank 1, Snorkel AI, Barstool Sports, Seven.One) are blog posts; 15 /agents setup pages (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI and more); the guide "9 Best MCP Servers and MCP Deployment Platforms for Enterprise Teams in 2026" lists the product as "Prefect Horizon".Source

Build 15 integration pages from a template: what it does, a code sample, a customer using it and a start-free link. Start with dbt, Databricks, AWS, Kubernetes and BigQuery.

Integration pages capture high-intent searches and give partners something to link to.

• Thin pages

  Each page needs real code and a use case.

• Your websiteSitemap (checked October 22, 2026): /compare has only Airflow, Airflow 2 and Prefect Cloud vs OSS pages; there is one integration page (/integrations/snowflake); /customers has two story pages (Ramp and WHOOP) while the other stories (Cash App, Kepler, SpareBank 1, Snorkel AI, Barstool Sports, Seven.One) are blog posts; 15 /agents setup pages (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI and more); the guide "9 Best MCP Servers and MCP Deployment Platforms for Enterprise Teams in 2026" lists the product as "Prefect Horizon".Source
• Your websiteHomepage: H1 "Start with one flow. Scale to millions.", "Looking for managed MCP? Visit FastMCP Gateway"; the product menu lists Prefect Cloud, Prefect Open Source, FastMCP and "FastMCP Gateway NEW" but no Dagster; open-source counters "6.9M+ /mo" (Prefect) and "56M+ /mo" (FastMCP); an FAQ answer says Dagster "keeps its name and open-source license, and no action is required of any customer". The /get-started page: "Start free on Prefect Cloud for workflows, or FastMCP Gateway for AI."Source
• Package downloadspypistats.org, last month (October 22, 2026): fastmcp 53.7 million downloads, dagster 7.9 million, prefect 6.9 million. GitHub: PrefectHQ/fastmcp has 28,172 stars and PrefectHQ/prefect 24,061.Source

Move each story to /customers with industry and use-case filters, and write three short Gateway case studies from the quoted customers, with numbers.

Buyers filter proof by industry; a single library also feeds sales and the chooser page.

• Customers slow to approve

  Start with quotes already approved.

• Your websiteSitemap (checked October 22, 2026): /compare has only Airflow, Airflow 2 and Prefect Cloud vs OSS pages; there is one integration page (/integrations/snowflake); /customers has two story pages (Ramp and WHOOP) while the other stories (Cash App, Kepler, SpareBank 1, Snorkel AI, Barstool Sports, Seven.One) are blog posts; 15 /agents setup pages (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI and more); the guide "9 Best MCP Servers and MCP Deployment Platforms for Enterprise Teams in 2026" lists the product as "Prefect Horizon".Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• Your websiteHomepage: H1 "Start with one flow. Scale to millions.", "Looking for managed MCP? Visit FastMCP Gateway"; the product menu lists Prefect Cloud, Prefect Open Source, FastMCP and "FastMCP Gateway NEW" but no Dagster; open-source counters "6.9M+ /mo" (Prefect) and "56M+ /mo" (FastMCP); an FAQ answer says Dagster "keeps its name and open-source license, and no action is required of any customer". The /get-started page: "Start free on Prefect Cloud for workflows, or FastMCP Gateway for AI."Source

Add Gateway credits to the program, promote it in FastMCP docs and to AI accelerator portfolios, and ask each startup for a short story after 90 days.

Startups become tomorrow's enterprise accounts, and FastMCP is where they already are.

• Free-riders

  Verify funding stage and cap credits.

• Your websitePricing page: Hobby free (2 users, 5 deployments), Starter $100/mo, Team $100/user/mo (4-8 users), Enterprise custom with SSO, SCIM and a 99.9% uptime SLA; it covers Prefect Cloud only, with one line "Looking for FastMCP Gateway, our managed MCP platform?". The Startup Program offers "Discounts on Prefect Team tier" for startups "with up to $20M in funding".Source
• FastMCP docsgofastmcp.com (v4.0.5) links "Prefect Horizon" in its header and has a deployment page titled "Prefect Horizon: The MCP platform from the FastMCP team", which says "Horizon includes a free personal tier for FastMCP users" and documents `fastmcp login` and a HORIZON_API_KEY; the links carry UTM tags such as utm_campaign=docs_welcome and docs_horizon. The docs say FastMCP is "downloaded more than a million times a day".Source
• Package downloadspypistats.org, last month (October 22, 2026): fastmcp 53.7 million downloads, dagster 7.9 million, prefect 6.9 million. GitHub: PrefectHQ/fastmcp has 28,172 stars and PrefectHQ/prefect 24,061.Source

Ship a single account with product workspaces under it, one SSO setup and one invoice, then a platform plan with credits usable across products. Use it to show customers the whole family.

One account makes cross-sell a click instead of a new procurement, and gives analytics one customer record.

• Migration breaks logins

  Opt-in migration first.

• HiringDirector of Product (posted September 28, 2026): "responsible for making our three products work as one coherent portfolio", deciding "where certain enterprise features live and what consolidated auth and billing will look like", and owning "the system for measuring the success of what we ship".Source
• HiringSenior Analytics Engineer, Growth (posted September 2, 2026): "We sell two products with two funnels that behave nothing alike. Prefect Cloud and Dagster+ both start with someone running an open source tool on their laptop"; the hire owns "One definition of an account. One definition of an activated workspace. One definition of pipeline", attribution "that marketing and sales both accept", and "CAC and payback by channel and segment"; the post notes Amplitude "records page context in four different properties" and Salesforce "carries campaign fields no process writes to anymore".Source
• Your websitePricing page: Hobby free (2 users, 5 deployments), Starter $100/mo, Team $100/user/mo (4-8 users), Enterprise custom with SSO, SCIM and a 99.9% uptime SLA; it covers Prefect Cloud only, with one line "Looking for FastMCP Gateway, our managed MCP platform?". The Startup Program offers "Discounts on Prefect Team tier" for startups "with up to $20M in funding".Source
• Your websiteAcquisition letter (July 13, 2026): "Prefect is acquiring Dagster Labs"; "Dagster stays Dagster"; "Teams that care about defining and validating their data choose Dagster. Teams that care about running complex, failure-prone workflows reliably choose Prefect. Plenty of organizations need both"; Prefect has been "operating as a profitable, fast-growing business" and now has "three major open-source product families".Source

Survey FastMCP users and Gateway customers, add aggregate, anonymous Gateway usage patterns (server counts, auth methods, clients), and publish a yearly report with a launch talk at PyAI.

Original data earns press, links and AI citations, and the findings feed the governance sales story.

• Survey bias

  Show sample size and method.

• Package downloadspypistats.org, last month (October 22, 2026): fastmcp 53.7 million downloads, dagster 7.9 million, prefect 6.9 million. GitHub: PrefectHQ/fastmcp has 28,172 stars and PrefectHQ/prefect 24,061.Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• Your websiteEvents pages for dbt Summit, MCP Dev Summit 2026 and Py AI Conf 2026; the /pyai page bills Py AI as "the high-signal series for Python AI in production". The /solutions/agencies page: "Deliver reliable data and AI workflows for every client from one platform."Source
• HiringDeveloper Relations Engineer (posted August 26, 2026): owns "how developers learn to build with Prefect, Dagster, FastMCP and Horizon": "reference implementations people copy into production", "MCP servers with production auth, gateway configurations, agentic workflows"; "We built a recording studio this year and publish across YouTube, LinkedIn, X, and TikTok"; talks, PyAI and livestreams. The same posts say PyAI "went from small meetups to a 600-person conference".Source

Build a GitHub app that, with the customer's permission, lists the MCP servers in their organization's repos (FastMCP and others), their auth status and owners, and offers to import them into the Gateway registry.

Showing a team its own sprawl is the strongest case for governance, and the import is the start of a paid account.

• Security concerns

  Read-only scopes and no code stored.

• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source
• Package downloadspypistats.org, last month (October 22, 2026): fastmcp 53.7 million downloads, dagster 7.9 million, prefect 6.9 million. GitHub: PrefectHQ/fastmcp has 28,172 stars and PrefectHQ/prefect 24,061.Source
• HiringSenior Sales Engineer (posted September 23, 2026): "Our sales engineers now sell three things. Prefect Cloud. Dagster+. And the next generation of AI tooling"; "FastMCP ... sits inside a lot of production agent stacks, so teams come to us for how the whole thing should fit"; the role builds "Demo environments, architecture diagrams, competitive competitor comparisons"; a Prefect pod sits alongside a Dagster pod.Source

After a successful local run, print one line once per project: how to get a production URL with one command, with an environment variable to switch it off. Track deploys that start from the hint.

A one-line hint at the moment of success reaches the 53 million monthly downloads where they work.

• Community backlash

  Opt-out, once per project and documented.

• FastMCP docsgofastmcp.com (v4.0.5) links "Prefect Horizon" in its header and has a deployment page titled "Prefect Horizon: The MCP platform from the FastMCP team", which says "Horizon includes a free personal tier for FastMCP users" and documents `fastmcp login` and a HORIZON_API_KEY; the links carry UTM tags such as utm_campaign=docs_welcome and docs_horizon. The docs say FastMCP is "downloaded more than a million times a day".Source
• HiringSenior Growth Marketing Manager (remote US, posted August 26, 2026): will "own the path from audience to signup to activated user to qualified pipeline, across Prefect, Horizon, and the Dagster funnels", including "attribution, lifecycle and email, paid and organic acquisition, CRO and experimentation". Priorities: funnels for "FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud"; lifecycle sequences "that don't exist yet, starting with the thousands of Horizon signups who've never heard from us"; and "Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role." Stack: HubSpot, Salesforce, Amplitude, Common Room and Omni.Source
• Package downloadspypistats.org, last month (October 22, 2026): fastmcp 53.7 million downloads, dagster 7.9 million, prefect 6.9 million. GitHub: PrefectHQ/fastmcp has 28,172 stars and PrefectHQ/prefect 24,061.Source

Add a second section to each page: deploy your own MCP server and connect it to this client in three steps, with a tracked Gateway link. Write each for the client's exact settings screen.

These pages already rank for client-specific searches; adding the Gateway path reuses that traffic.

• Client UIs change

  Monthly checks.

• Your websiteSitemap (checked October 22, 2026): /compare has only Airflow, Airflow 2 and Prefect Cloud vs OSS pages; there is one integration page (/integrations/snowflake); /customers has two story pages (Ramp and WHOOP) while the other stories (Cash App, Kepler, SpareBank 1, Snorkel AI, Barstool Sports, Seven.One) are blog posts; 15 /agents setup pages (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI and more); the guide "9 Best MCP Servers and MCP Deployment Platforms for Enterprise Teams in 2026" lists the product as "Prefect Horizon".Source
• Your websiteAgent setup pages: "Prefect with Claude Code" installs a plugin that needs "a Prefect Cloud account"; "Use agents with Dagster" says the Dagster+ MCP server "is currently in beta". /horizon/remix "Combine up to 10 servers" into one scoped endpoint per team.Source
• Your websiteThe /horizon page (checked October 22, 2026) is titled "FastMCP Gateway: The Enterprise MCP Server Platform" with the H1 "MCP gateway and governance for enterprise agents", "56M+ FastMCP downloads/mo", "70% of MCP servers worldwide" and "Free for personal projects ... No credit card required"; "Start free" goes to horizon.prefect.io/signup. On the same page the three customer quotes all say "Horizon", one deploy example ends at "my-tools.horizon.prefect.io" and another at "domain.fastmcp.app"; the /horizon/remix page title ends "| FastMCP Gateway".Source

Merge both partner lists into one program: certification via Dagster University and Prefect courses, a Gateway practice for agent projects, lead sharing and a partner directory.

Consultancies influence platform choice at mid-market firms, and one program now covers every product they need.

• Channel conflict

  Clear deal registration.

• Your websiteEvents pages for dbt Summit, MCP Dev Summit 2026 and Py AI Conf 2026; the /pyai page bills Py AI as "the high-signal series for Python AI in production". The /solutions/agencies page: "Deliver reliable data and AI workflows for every client from one platform."Source
• Dagster websitedagster.io carries a "Dagster is now part of Prefect" banner and a menu line "Looking for agentic orchestration or MCPs? Check Prefect"; it has its own comparison pages (vs Airflow, dbt Cloud, Azure Data Factory, AWS Step Functions) and Dagster University.Source
• HiringSenior Sales Engineer (posted September 23, 2026): "Our sales engineers now sell three things. Prefect Cloud. Dagster+. And the next generation of AI tooling"; "FastMCP ... sits inside a lot of production agent stacks, so teams come to us for how the whole thing should fit"; the role builds "Demo environments, architecture diagrams, competitive competitor comparisons"; a Prefect pod sits alongside a Dagster pod.Source