impact.com is hiring a creator strategy team to build "a scaled casting engine" and "the creator supply engine", plus creator managers in Kuala Lumpur and Tokyo. Its public front door for that, the /find-influencers/ directory, has 1,283 indexed pages that still run on the old brand template: every checked category and profile page tells LinkedIn, Slack and other link previews that its title is "Page not found - impact.com", has no canonical tag, shows a "some pages haven't made the switch yet" banner and a 2025 footer, and lists follower counts with no date.
First action
Fix the og:title and canonical tags on the directory template this week.
How to measure it
Brand and creator sign-ups from the directory
- Now
- –
- Target
- 3x
- By
- 2 quarters
Steps
Fix tags
Titles, descriptions and canonicals on the template.
Web team 2 days
Check activity
Which profiles are still active on the marketplace.
Marketplace team 1 week
Noindex inactive
Remove stale profiles.
SEO Lead 2 days
New template
Move to the new brand with dated stats.
Web team 2 weeks
Category pages
Top creators, commission models, sample brief.
Creator Marketing Consulting Manager 2 weeks
Sign-up paths
Brand trial and creator join buttons.
Web team 1 week
Measure
Sign-ups and search traffic by category.
Marketing Analytics Manager monthly
Why it works
Move the directory to the new template with correct titles, descriptions, canonicals and dated stats pulled from the live marketplace. Turn each category page into a useful landing page: top creators by category and country, typical commission models, a sample brief and a "find creators like these" sign-up. Remove or noindex profiles that are no longer active. Measure brand sign-ups and creator sign-ups from the directory.
Brands search for creators by niche, and creators search for their own name. Fixing the previews and stale stats turns 1,283 existing URLs into a working recruitment channel for both sides, at almost no media cost.
Ready to use
ChecklistDirectory template fixes
[ ] og:title and description per page (no "Page not found") [ ] Self-referencing canonical [ ] New brand template, no "moving to our new brand" banner [ ] Current footer year [ ] Follower counts with an "as of" date from the marketplace [ ] Inactive profiles removed or noindexed [ ] Category guidance: commission models, sample brief [ ] Brand and creator sign-up buttons with tracking
Risks and how to handle them
Creators object to public profiles
Show only creators who opted in on the marketplace, with an easy removal.
Thin pages
Each category page needs real guidance, not only a list.
Evidence
- HiringCreator hiring: a Creator Marketing Consulting Manager and a Creator Strategy Manager in New York ("The world's largest advertisers are rebuilding their creator programs around performance"; build "a scaled casting engine" and "the creator supply engine" with "inbound and outbound motions"), plus Creator Consulting & Relations Managers in Kuala Lumpur (posted October 8, 2026) and Tokyo (posted October 13, 2026).Source
- Your websiteInfluencer directory (/find-influencers/): 1,283 URLs in its own sitemap across 15 categories, set to "index, follow". Checked category and profile pages carry the link-preview title "Page not found - impact.com" and no canonical tag, show the banner "We're moving to our new brand. Some pages haven't made the switch yet", and a "(c) 2025" footer; profiles are titled "Contact & Hire Influencers on impact.com" and show follower counts and bios.Source
- Your websiteHomepage: "Find and vet affiliates and publishers from 250K+ partners", payouts "in 70+ currencies", "1m+ active partnerships"; brands start "From $30"; creators and affiliate publishers sign up free; an AI product to "Discover, optimize, and get cited in AI search"; the Partnership Experience Academy offers a "Free partnership marketing certification".Source
- HiringProduct Marketing Manager II (New York): owns positioning for a product area, "Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals", contributes to "Pricing & Packaging", and needs experience "within influencer marketing platforms, creator-led agencies, or tech companies serving the creator ecosystem".Source