SkyWatch growth playbook

Set the Docusaurus site URL to https://docs.skywatch.com and redeploy, so canonicals, og:url, hreflang and the sitemap are correct; add a SkyWatch social card; submit the docs sitemap in Search Console. Then add an "AI assistants (MCP)" section to the homepage, /for-developers/ and skywatch.com/llms.txt with the endpoint and a link to the setup guide, and add a /mcp/ page on skywatch.com that explains what a buyer can do from their assistant.

Search engines and AI assistants mostly cite pages they can index under a stable address. One config line makes 89 docs pages eligible, and the MCP server becomes the proof behind the citation-share goal, while a rival already puts MCP in its main menu.

[ ] docusaurus.config url = https://docs.skywatch.com
[ ] Canonical, og:url and hreflang correct on every page
[ ] Docs sitemap lists docs.skywatch.com URLs
[ ] SkyWatch social card
[ ] Docs sitemap submitted to Search Console
[ ] "AI assistants (MCP)" on homepage and /for-developers/
[ ] skywatch.com/llms.txt links the MCP setup guide
[ ] skywatch.com/mcp/ page live
[ ] MCP manifest links all resolve

• Old placeholder URLs linger in search tools

  Request re-crawl of the main docs pages after the fix.

• Buyers unsure what MCP means

  Lead with what they can do ("order imagery from your assistant"), then the term.

• Developer docsdocs.skywatch.com has MCP pages: "SkyWatch MCP Server v2.0" ("Connect the SkyWatch MCP server to Claude, ChatGPT or VS Code, sign in with your SkyWatch account... search the archive, check prices and tasking windows, place orders, track deliveries and monitor areas over time"), a public endpoint that "needs no account", client integration and a Microsoft 365 Copilot page. Every docs page sets its canonical URL, og:url and hreflang to "your-docusaurus-site.example.com" (the Docusaurus template placeholder), the docs sitemap lists all 89 URLs under that placeholder domain, and the social image is the default Docusaurus card. Checked twice on October 22, 2026.Source
• Your websiteskywatch.com never mentions MCP: not on the homepage, not on /for-developers/, and not in skywatch.com/llms.txt (389 lines listing products, pricing and guides); skywatch.com/mcp/ returns 404. The only pointer is an "MCP Manifest" link in the docs footer, a file that lists documentation resources, whose "Introduction" link (/docs/intro) returns 404 and whose homepage field names a docs hostname that does not resolve.Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Competitor researchRivals' own homepages: SkyFi, "Order and task satellite imagery and SAR from the world's top providers", announces "Rowan, your AI navigator for Earth observation" and has "MCP", "API Integration", "Esri Integration" and an "ATAK Plug-in" in its main navigation; UP42, "The Earth Observation Data Platform", to "access archive data, task satellites, manage orders, and process EO data in one unified platform".See the research Source
• HiringPrincipal Platform Engineer (posted September 30, 2026): the platform "serves it to people and agents through our API, our AI products and our partner storefronts". VP, Finance & Operations (posted June 12, 2026): revenue is "a mix of data, software and professional services", transacted through "prepaid commitments, credit card and monthly billing".Source

Replace the sample with a working archive search and order taken from the docs (with a free Sentinel-2 test), add a "copy" button and a link to the quickstart, and add a check to the release process so the sample is tested against the live API.

The first API call is the activation moment for BUILD; a sample that works on first paste lifts signup-to-activation, which the growth hire is measured on.

• API version changes

  Pull the sample from the docs source, not a copy.

• Your websiteThe /for-developers/ page shows a code sample that calls "https://api.skywatch.com/v1/orders" with an "Authorization: Bearer" header. The API docs say the base URL is "https://api.skywatch.co/earthcache" and authentication is an "API key via x-api-key header (no \"Bearer\" prefix)". The page's meta description says "400+ data sources", the menu says "Developer API access to 400+ providers", and the page body says "Access to 700+ sensors".Source
• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source

Write 25 real buyer questions (how to buy satellite imagery, cheapest 50 cm imagery, SAR for flood mapping, imagery in ArcGIS, imagery API for developers), ask them in the main assistants each month, and record whether SkyWatch is cited, which page, and which rival. Fix the pages behind the biggest gaps first.

A fixed question set turns a vague goal into a weekly working list of pages to improve.

• Answers vary run to run

  Ask each question three times and record the majority.

• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source
• Competitor researchRivals' own homepages: SkyFi, "Order and task satellite imagery and SAR from the world's top providers", announces "Rowan, your AI navigator for Earth observation" and has "MCP", "API Integration", "Esri Integration" and an "ATAK Plug-in" in its main navigation; UP42, "The Earth Observation Data Platform", to "access archive data, task satellites, manage orders, and process EO data in one unified platform".See the research Source
• Developer docsdocs.skywatch.com has MCP pages: "SkyWatch MCP Server v2.0" ("Connect the SkyWatch MCP server to Claude, ChatGPT or VS Code, sign in with your SkyWatch account... search the archive, check prices and tasking windows, place orders, track deliveries and monitor areas over time"), a public endpoint that "needs no account", client integration and a Microsoft 365 Copilot page. Every docs page sets its canonical URL, og:url and hreflang to "your-docusaurus-site.example.com" (the Docusaurus template placeholder), the docs sitemap lists all 89 URLs under that placeholder domain, and the social image is the default Docusaurus card. Checked twice on October 22, 2026.Source

Agree one current figure for sources, users or organizations and area delivered, with a date, and use it on the homepage, developer page, menu, llms.txt, press kit and job posts. Explain the difference between sensors and providers once.

Consistent numbers read as credible and stop assistants quoting an older, smaller figure.

• Users and organizations both true

  Show both with labels.

• Your websiteHomepage: "The world's leading geospatial data platform"; "700+ Sensors and data sources", "95% Of commercial imaging satellites", "150K+ Users across the platform", "10M+ km² delivered in the last year"; five products (EXPLORE, HUB, MAP, BUILD, CONNECT); an "AI Data Advisor"; "Create a free account and search the catalog in minutes". The developer page instead says "7,500+ Active organizations", "12M+ KM² of data delivered in the last 12 months" and "8M+ API calls".Source
• Your websiteThe /for-developers/ page shows a code sample that calls "https://api.skywatch.com/v1/orders" with an "Authorization: Bearer" header. The API docs say the base URL is "https://api.skywatch.co/earthcache" and authentication is an "API key via x-api-key header (no \"Bearer\" prefix)". The page's meta description says "400+ data sources", the menu says "Developer API access to 400+ providers", and the page body says "Access to 700+ sensors".Source
• Your websiteskywatch.com never mentions MCP: not on the homepage, not on /for-developers/, and not in skywatch.com/llms.txt (389 lines listing products, pricing and guides); skywatch.com/mcp/ returns 404. The only pointer is an "MCP Manifest" link in the docs footer, a file that lists documentation resources, whose "Introduction" link (/docs/intro) returns 404 and whose homepage field names a docs hostname that does not resolve.Source

Build an insurance page on the existing solution template: underwriting and property inspection, post-event claims imagery, aerial and drone at high resolution, pricing examples per km², and a contact form routed to sales. Add agriculture to the Solutions menu while there, as its page already exists.

Industry pages convert better than generic ones, and insurers are high-value, repeat imagery buyers after every major weather event.

• Licensing of sample imagery

  Use samples providers allow for marketing.

• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source
• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source

Sort coverage newest first, add 2026 announcements (MCP server v2.0, Esri Living Atlas and Store, new providers), add a short press kit (boilerplate with the agreed figures, logos, sample imagery) and a media contact.

A current press page makes it easier to get covered and gives assistants a reliable summary.

• Older coverage still useful

  Keep it below the current news.

• Your websitePress & Media page: the media coverage list starts with items such as "Canadian Space Firm Aims to Distribute Satellite Data Globally" and includes "Canadian Companies Have Limited Exposure to SVB Crisis" (2023) and the Series B; it shows nothing about the MCP server, the AI Data Advisor or the Esri Store launch.Source
• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source
• Developer docsdocs.skywatch.com has MCP pages: "SkyWatch MCP Server v2.0" ("Connect the SkyWatch MCP server to Claude, ChatGPT or VS Code, sign in with your SkyWatch account... search the archive, check prices and tasking windows, place orders, track deliveries and monitor areas over time"), a public endpoint that "needs no account", client integration and a Microsoft 365 Copilot page. Every docs page sets its canonical URL, og:url and hreflang to "your-docusaurus-site.example.com" (the Docusaurus template placeholder), the docs sitemap lists all 89 URLs under that placeholder domain, and the social image is the default Docusaurus card. Checked twice on October 22, 2026.Source
• Your websiteHomepage: "The world's leading geospatial data platform"; "700+ Sensors and data sources", "95% Of commercial imaging satellites", "150K+ Users across the platform", "10M+ km² delivered in the last year"; five products (EXPLORE, HUB, MAP, BUILD, CONNECT); an "AI Data Advisor"; "Create a free account and search the catalog in minutes". The developer page instead says "7,500+ Active organizations", "12M+ KM² of data delivered in the last 12 months" and "8M+ API calls".Source

Define one activation event per product (EXPLORE: first order; BUILD: first successful API order; MAP: first layer in ArcGIS; HUB: second user invited). Send nudges in the first 14 days that lead to it, starting with a free Sentinel-2 order, and report signup-to-activation by product.

Users who complete one real task early are far more likely to buy; nudges tied to a clear event beat generic welcome emails.

• Too many emails

  Stop nudges when the event happens.

• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• Your websiteThe /for-developers/ page shows a code sample that calls "https://api.skywatch.com/v1/orders" with an "Authorization: Bearer" header. The API docs say the base URL is "https://api.skywatch.co/earthcache" and authentication is an "API key via x-api-key header (no \"Bearer\" prefix)". The page's meta description says "400+ data sources", the menu says "Developer API access to 400+ providers", and the page body says "Access to 700+ sensors".Source
• HiringPrincipal Platform Engineer (posted September 30, 2026): the platform "serves it to people and agents through our API, our AI products and our partner storefronts". VP, Finance & Operations (posted June 12, 2026): revenue is "a mix of data, software and professional services", transacted through "prepaid commitments, credit card and monthly billing".Source

Plan a joint campaign: a webinar with Esri on buying imagery inside ArcGIS, a Living Atlas how-to, an offer for first orders through the Content Store, and an email to the Esri users already on the add-in. Track signups and orders from the campaign against MDF spent.

Esri users are the market's largest GIS audience, and a co-branded launch reaches them where they already work.

• Esri approval delays

  Start the approval process early.

• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websiteCase study, September 2026: Delta Geomatics, a boutique GIS consultancy serving water and sewer districts, went from "1–2 weeks" to "55 min" for a delivered basemap; "56 km² Imagery purchased for about $4,000" through the Content Store.Source

For each new provider, run a standard co-launch: a joint post, sample imagery on social, an email to users who searched that area or resolution, and a provider page update. Ask providers to share to their audiences.

Providers have their own audiences; co-launches double the reach of every addition at little cost.

• Providers have different rules

  Agree a light co-marketing clause.

• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source

Post three times a week: one current event seen in imagery (where licensing allows), one before-and-after, one "what this costs" with the price per km². Each links to the area in EXPLORE. Track follower growth against peers.

Visual, timely posts are shared widely, and the price angle is unusual in the industry.

• Sensitive events

  Avoid imagery that exposes people or private property.

• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source

Write one short case study per industry, with time and cost numbers like Delta Geomatics, and put it on the matching solution page and in the sales deck.

Industry buyers trust peers in their own field, and concrete numbers make the pricing real.

• Customers decline names

  Publish anonymised with numbers.

• Your websiteCase study, September 2026: Delta Geomatics, a boutique GIS consultancy serving water and sewer districts, went from "1–2 weeks" to "55 min" for a delivered basemap; "56 km² Imagery purchased for about $4,000" through the Content Store.Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source

Add a small estimator: draw or enter an area, choose resolution and archive or tasking, see the price and minimum, then open EXPLORE with that area and filter set. Pass the estimate into signup.

Turning a price list into a quote removes the main step between interest and order.

• Estimates differ from final price

  Label as "from" prices with the factors shown.

• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websiteHomepage: "The world's leading geospatial data platform"; "700+ Sensors and data sources", "95% Of commercial imaging satellites", "150K+ Users across the platform", "10M+ km² delivered in the last year"; five products (EXPLORE, HUB, MAP, BUILD, CONNECT); an "AI Data Advisor"; "Create a free account and search the catalog in minutes". The developer page instead says "7,500+ Active organizations", "12M+ KM² of data delivered in the last 12 months" and "8M+ API calls".Source

Add a canonical tag, analytics on each question and recommendation, a "create free account to order this" step carrying the recommendation, and a monthly review of the top questions to feed content and the citation set.

People who describe their problem are qualified leads, and their questions are free research for content.

• Privacy of questions

  Store questions without personal data.

• Your websiteSkyWatch Discovery (Beta) at discovery.skywatch.com, linked as "Try our AI Data Advisor": "Ask AI. See Earth. Find Answers. Tell us what you want to monitor, analyze, or explore — and we'll recommend the best imagery for your needs." The page has no canonical tag.Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Your websiteHomepage: "The world's leading geospatial data platform"; "700+ Sensors and data sources", "95% Of commercial imaging satellites", "150K+ Users across the platform", "10M+ km² delivered in the last year"; five products (EXPLORE, HUB, MAP, BUILD, CONNECT); an "AI Data Advisor"; "Create a free account and search the catalog in minutes". The developer page instead says "7,500+ Active organizations", "12M+ KM² of data delivered in the last 12 months" and "8M+ API calls".Source

Publish a page per data type with use cases, samples and a waitlist, then launch each with a post, a webinar and a co-launch with its provider. Use the waitlist to size demand and pick the first launch.

Waitlists turn launches into revenue on day one and show which data type to prioritise.

• Promising before it is ready

  Say "coming soon" with dates only when sure.

• HiringSenior Geospatial Engineer (posted October 2, 2026): "Grow SkyWatch's data products beyond 2D imagery, into 3D, elevation, vessel tracking and location-based vector data"; "These products will become a large portion of SkyWatch's data sales"; they reach "commercial GIS users, cities and defence customers"; "We are an integrator."Source
• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source

Publish a government buyer page: how to buy (card, prepaid commitment, invoice), sample statement of work, licensing summary, security overview and references. Link it from the government solution page.

Making procurement easy shortens public-sector cycles and lowers the cost of each deal.

• Rules differ by state

  Keep it general and offer a call.

• HiringPrincipal Platform Engineer (posted September 30, 2026): the platform "serves it to people and agents through our API, our AI products and our partner storefronts". VP, Finance & Operations (posted June 12, 2026): revenue is "a mix of data, software and professional services", transacted through "prepaid commitments, credit card and monthly billing".Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source
• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source

Report MCP sign-ins, searches, quotes and orders weekly as their own channel, publish an "imagery for agents" page with example workflows (monitor a site, price a tasking window), and list the server in the main MCP directories and client galleries. Build features buyers ask for through this channel first.

Being first and measured in a new buying channel is a durable advantage; a rival already promotes MCP, so speed matters.

• Agent orders without review

  Keep confirmation before purchase, as the docs describe.

• Developer docsdocs.skywatch.com has MCP pages: "SkyWatch MCP Server v2.0" ("Connect the SkyWatch MCP server to Claude, ChatGPT or VS Code, sign in with your SkyWatch account... search the archive, check prices and tasking windows, place orders, track deliveries and monitor areas over time"), a public endpoint that "needs no account", client integration and a Microsoft 365 Copilot page. Every docs page sets its canonical URL, og:url and hreflang to "your-docusaurus-site.example.com" (the Docusaurus template placeholder), the docs sitemap lists all 89 URLs under that placeholder domain, and the social image is the default Docusaurus card. Checked twice on October 22, 2026.Source
• HiringPrincipal Platform Engineer (posted September 30, 2026): the platform "serves it to people and agents through our API, our AI products and our partner storefronts". VP, Finance & Operations (posted June 12, 2026): revenue is "a mix of data, software and professional services", transacted through "prepaid commitments, credit card and monthly billing".Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Competitor researchRivals' own homepages: SkyFi, "Order and task satellite imagery and SAR from the world's top providers", announces "Rowan, your AI navigator for Earth observation" and has "MCP", "API Integration", "Esri Integration" and an "ATAK Plug-in" in its main navigation; UP42, "The Earth Observation Data Platform", to "access archive data, task satellites, manage orders, and process EO data in one unified platform".See the research Source

Create a separate government and defence section: what the sovereign deployment offers, accreditation status as it is achieved, procurement routes, and a contact path to the government team. Keep it apart from self-serve pages so each audience sees its own story.

Government buyers need a credible, dedicated presence early, and keeping it separate protects the simple commercial message.

• Commercial buyers confused

  Keep it in its own section and menu item.

• HiringPrincipal Defence Systems Engineer (Ottawa, posted September 30, 2026): "We are opening an Ottawa engineering team to deliver a sovereign version of our platform: deployable in private cloud, on premises and air-gapped, accredited for government use, interoperable with defence systems"; about six engineers and two co-op seats over 2027.Source
• HiringSenior Geospatial Engineer (posted October 2, 2026): "Grow SkyWatch's data products beyond 2D imagery, into 3D, elevation, vessel tracking and location-based vector data"; "These products will become a large portion of SkyWatch's data sales"; they reach "commercial GIS users, cities and defence customers"; "We are an integrator."Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source

Publish a quarterly price index: average price per km² by resolution, archive versus tasking, and trends, from the public price list and aggregated orders. Launch it with press and social.

Original data earns links, press and assistant citations, and reinforces the transparent-pricing position.

• Providers dislike price comparisons

  Publish averages by class, not by provider.

• Your websitePricing page: "Transparent pricing, before you ever talk to sales"; "Order from as little as 0.1 km²"; "One price list across 700+ sensors"; archive from $2.50/km² (1-8 m) to $25/km² (15 cm), tasking from $3.50 to $30/km², elevation from $8.75/km², aerial from $50/km², drone via Spexi. The API docs suggest "Prefer Sentinel-2 (free) for testing".Source
• Your websiteHomepage: "The world's leading geospatial data platform"; "700+ Sensors and data sources", "95% Of commercial imaging satellites", "150K+ Users across the platform", "10M+ km² delivered in the last year"; five products (EXPLORE, HUB, MAP, BUILD, CONNECT); an "AI Data Advisor"; "Create a free account and search the catalog in minutes". The developer page instead says "7,500+ Active organizations", "12M+ KM² of data delivered in the last 12 months" and "8M+ API calls".Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source

Record one short video a week with an engineer: how tasking works, why SAR sees through clouds, ordering from an assistant, getting imagery into ArcGIS. Post to social and embed on the matching page.

Expert explainers are trusted and cheap to make, and they show the team behind the platform.

• Engineers short on time

  Keep sessions to 15 minutes.

• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source
• Developer docsdocs.skywatch.com has MCP pages: "SkyWatch MCP Server v2.0" ("Connect the SkyWatch MCP server to Claude, ChatGPT or VS Code, sign in with your SkyWatch account... search the archive, check prices and tasking windows, place orders, track deliveries and monitor areas over time"), a public endpoint that "needs no account", client integration and a Microsoft 365 Copilot page. Every docs page sets its canonical URL, og:url and hreflang to "your-docusaurus-site.example.com" (the Docusaurus template placeholder), the docs sitemap lists all 89 URLs under that placeholder domain, and the social image is the default Docusaurus card. Checked twice on October 22, 2026.Source
• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source

Offer GIS consultancies a reseller or referral tier: client billing in HUB, a referral fee or discount, co-branded case studies and early access to new data. Recruit through GIS user groups and the Esri partner network.

Each consultancy brings several end clients, so one signup multiplies.

• Channel conflict

  Register clients to avoid disputes.

• Your websiteCase study, September 2026: Delta Geomatics, a boutique GIS consultancy serving water and sewer districts, went from "1–2 weeks" to "55 min" for a delivered basemap; "56 km² Imagery purchased for about $4,000" through the Content Store.Source
• Your websiteSitemap (106 pages, 165 posts, checked October 22, 2026): solution pages for architecture/engineering/construction, energy, forestry, media, mining, state and local government, utilities and agriculture (agriculture is not in the Solutions menu), each with its own contact form; no insurance page (insurance appears only in the aerial imagery description); three case studies (Behar Mapping, Delta Geomatics, BAP Intel); a /partner-referral/ page; comparison and buying guides such as "satellite-imagery-platform-comparison" and "how-to-buy-satellite-imagery".Source
• Your websiteOctober 15, 2026: Content Store imagery "is now discoverable through ArcGIS Living Atlas and purchased through the Esri Store"; "SkyWatch and Esri jointly built the Content Store for ArcGIS"; recent providers include Nearmap aerial and Spexi drone data. Other 2026 posts: ArcGIS Enterprise support, flexible invoicing, a Rocket Lab / iQPS SAR access deal.Source

Remove unused scripts and plugins, defer the rest, set cache lifetimes, and keep a monthly check on the top landing pages.

Faster first visits help conversion on paid traffic and keep the site ahead as content grows.

• Breaking tracking

  Test analytics after each change.

• Google PageSpeedskywatch.com: real Chrome visitors pass Core Web Vitals (LCP p75 2.0 s, 41% faster than before; interaction 92 ms; layout shift 0). The mobile lab score is 53 with "Reduce unused JavaScript" worth about 3.3 s (578 KB); desktop 73.Source
• HiringGrowth & Product Marketing Manager (Kitchener hybrid, posted September 24, 2026): "the first growth marketer"; owns "visitors, signups and inbound marketing-qualified leads" weekly; "Make LLMs an acquisition channel. Get SkyWatch cited when someone asks ChatGPT, Claude, Gemini or Perplexity how to buy satellite imagery. Own the content, structured data, docs and MCP-server positioning", tracking "citation share"; content for "the GIS, insurance, energy, mining and state and local government communities"; owns the website and pricing page clarity; co-marketing with "Esri" and satellite operators using partner "market development funds (MDF)"; lifecycle "activation nudges per offering"; accountable for "cost per signup". The post cites "a live MCP server, a storefront inside ArcGIS".Source

Update the manifest to point to docs.skywatch.com and to pages that exist, add the MCP endpoints and setup guide, and run a link check on the docs at each release.

Agents and tools read manifests literally; working links keep them on SkyWatch pages.

• Manifest format changes

  Review against the current spec.

• Your websiteskywatch.com never mentions MCP: not on the homepage, not on /for-developers/, and not in skywatch.com/llms.txt (389 lines listing products, pricing and guides); skywatch.com/mcp/ returns 404. The only pointer is an "MCP Manifest" link in the docs footer, a file that lists documentation resources, whose "Introduction" link (/docs/intro) returns 404 and whose homepage field names a docs hostname that does not resolve.Source
• Developer docsdocs.skywatch.com has MCP pages: "SkyWatch MCP Server v2.0" ("Connect the SkyWatch MCP server to Claude, ChatGPT or VS Code, sign in with your SkyWatch account... search the archive, check prices and tasking windows, place orders, track deliveries and monitor areas over time"), a public endpoint that "needs no account", client integration and a Microsoft 365 Copilot page. Every docs page sets its canonical URL, og:url and hreflang to "your-docusaurus-site.example.com" (the Docusaurus template placeholder), the docs sitemap lists all 89 URLs under that placeholder domain, and the social image is the default Docusaurus card. Checked twice on October 22, 2026.Source