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Generated Nov 10, 2026
  1. Programmable
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growth playbook · Nov 10, 2026

infinite.net (opens in a new tab)

Infinite growth playbook

Diagnosis

Infinite is a small, Y Combinator- and Bessemer-backed team in San Francisco selling USD accounts, multi-rail payments and AI-assisted compliance on one network. It offers a self-serve agent plan (Connect, 1%), Pro from $2,500 a month and quoted Enterprise.

The site is fast (real visitors pass Core Web Vitals) and the content engine is large (262 resource pages, 19 comparison pages), but the proof is thin: 16 customer logos with no stories, a homepage FAQ that hides the price the pricing page publishes, duplicate and half-empty comparison pages, and two unexplained MCP addresses.

The hiring shows the plan: a Founding GTM Lead told that a deal's value "unlocks at activation" and that "Self-serve is the top of the funnel", and a Founding Operations Lead who owns every account from first transfer. This playbook publishes proof and price clarity first. Next it opens the sandbox, measures activation, sells more corridors to live accounts and turns the "vetted once" network into a referral loop. The big bets are a network data report, Connect general availability and a white-label Accounts programme.

Growth Score

7/10

Biggest Opportunity

The "vetted once, paid on every rail" network itself: every counterparty a customer pays is a pre-vetted prospect, and every review time Infinite measures is proof it can publish.

Biggest Risk

Bridge (part of Stripe), BVNK and Conduit sell similar stablecoin and USD rails with more visible proof, licences and sandbox access, so a small team whose only proof is logos can lose evaluations it should win.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn the 16 logos on the Customers page into three stories that prove the 30-days-to-two-days review claim

    Ask the three most active accounts for a 30-minute interview and permission to publish.

    High impact First result in 1 month
  2. 2

    Put "from $2,500 a month" where the homepage FAQ now says "start at Book a demo"

    Edit the homepage FAQ answer.

    Medium impact First result in 2 weeks
  3. 3

    Merge the duplicate "Infinite vs" pages for Bridge, Mural Pay and Noah into one page each

    Merge the two Bridge pages and redirect the essay URL.

    Medium impact First result in 1 month

02

Your idea portfolio

23 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 7Reconsider · 4
Effort →

Showing 23 of 23 ideas

This week 6

Quick wins with a clear first action.

  • 01

    infinite.net/company/customers is 16 "Processing on Infinite" logos with no names, no stories and no quotes, and the homepage shows the same logos with no testimonials. The number Infinite leads with (first-time counterparty review dropping from about 30 days to 1–2 days) is stated for the network as a whole and never by a customer. Buyers choosing who holds their USD and runs their compliance want to hear it from a peer. BVNK's homepage carries named testimonials from Worldpay, Deel and Corpay and links to a customer stories page.

    High impactMedium effort First result in 1 month Founding GTM Lead

    First action

    Ask the three most active accounts for a 30-minute interview and permission to publish.

    How to measure it

    Story-assisted demo rate

    Now
    –
    Target
    +25% on pages with stories
    By
    90 days

    Steps

    1. 1

      Pick three accounts

      One per segment, each with live volume and a measured review time.

      Founding Operations Lead 2 days

    2. 2

      Pull the numbers

      Signature-to-first-transfer days, review times, rails and corridors from the ledger.

      Founding Operations Lead 2 days

    3. 3

      Interview

      30 minutes each on the problem before and the result after.

      Founding GTM Lead 1 week

    4. 4

      Write and approve

      A 400-word story with one quote, signed off by the customer.

      Founding GTM Lead 1 week

    5. 5

      Check claims

      Disclosures and wording with legal and, where needed, the sponsor bank.

      Founder & CCO 3 days

    6. 6

      Publish

      Stories on /company/customers, one-line results under logos, best quote on the homepage.

      Founding Member of Technical Staff 2 days

    7. 7

      Reuse

      Link from industry and comparison pages and from outbound emails.

      Founding GTM Lead ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Founding GTM Lead

    Smallest test

    Publish one story this month and put its quote next to the homepage logo row.

    Why it works

    Pick three live customers from different segments (a cross-border PSP, a neobank or fintech platform, and a stablecoin or FX business). Publish a short story for each on /company/customers covering: the flow before Infinite, days from signature to first transfer, counterparty review time before and after, the rails and corridors used, and one quote from the buyer. Put a one-line result under each logo that has a story, add the best quote to the homepage next to the logo row, and link each story from the matching industry and comparison pages. Customers who can't be named get an anonymised version with segment, region and numbers.

    Infinite sells trust as much as rails. A named peer saying their review went from weeks to two days turns a network claim into proof. It gives the GTM Lead material for every deal and gives search and AI assistants something concrete to cite.

    Ready to use

    ChecklistCustomer story template

    [ ] Segment and region (name if approved)
    [ ] The flow before Infinite, in the customer's words
    [ ] Days from signature to first transfer
    [ ] Counterparty review time before and after
    [ ] Rails and corridors used
    [ ] One quote from the buyer
    [ ] Legal and sponsor-bank check
    [ ] One-line result under the logo
    [ ] Links from industry and comparison pages

    Risks and how to handle them

    • Customers will not be named

      Publish anonymised stories with segment, region and numbers.

    • Claims need review

      Build the legal and sponsor-bank check into the schedule.

    Evidence

    • Your websiteCustomers page: 16 "Processing on Infinite" logos with no names, case studies or quotes; the only number is network-wide: "First-time counterparty review drops from ~30 days to 1–2 days on the network." The homepage shows the same logos and no testimonials.Source
    • Competitor researchBVNK's homepage: "130+ countries", "40+ licenses and registrations", ISO 27001 and SOC 2 Type II, eligibility from $500,000 in monthly payments and six months of trading, and named testimonials from Worldpay, Deel and Corpay, with a customer stories page.Source
    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source
  • 02

    The homepage answer to "How do I get started with Infinite?" reads "Pro and Enterprise start at Book a demo, 30 minutes on your flows." It reads as if a price was replaced by a button label. Yet the pricing page publishes Connect at 1% per transaction and Pro from $2,500 a month, more than Bridge or Conduit show on their homepages. Infinite's openness on price is hidden one click away.

    Medium impactLow effort First result in 2 weeks Founding GTM Lead

    First action

    Edit the homepage FAQ answer.

    How to measure it

    Homepage demo rate

    Now
    –
    Target
    +10%, with a higher share of qualified demos
    By
    60 days

    Steps

    1. 1

      Rewrite the answer

      All three plans with their published prices.

      Founding GTM Lead 1 hour

    2. 2

      Ship it

      Homepage FAQ and its structured data.

      Founding Member of Technical Staff 2 hours

    3. 3

      Align other pages

      Same wording on /signup and /connect.

      Founding Member of Technical Staff 2 hours

    4. 4

      Add a demo question

      Ask expected monthly volume on the booking form.

      Founding GTM Lead 1 hour

    5. 5

      Check snippets

      Search results and AI answers for "Infinite pricing".

      Founding GTM Lead 2 weeks

    6. 6

      Compare

      Demo volume and fit before and after.

      Founding GTM Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founding GTM Lead

    Smallest test

    Change the one sentence today.

    Why it works

    Rewrite the answer as: "Connect: no platform fee, 1% per transaction. Pro: from $2,500 a month. Enterprise: quoted per product. Book 30 minutes on your flows." Link each plan to /pricing. Use the same wording on /signup, /connect and in the FAQ structured data, so search snippets and AI answers quote the price.

    Technical buyers qualify themselves when they see a number. The ones who book are a better fit, and the comparison with demo-only rivals works in Infinite's favour.

    Risks and how to handle them

    • Fewer demos from small businesses

      Point them to Connect with its 1% price.

    Evidence

    • Your websiteHomepage: H1 "The AI-native payments layer for global business"; USD accounts at a bank partner, SWIFT, US rails, USDC and USDT, FX into EUR, GBP, MXN and BRL; segments named include payment providers, neobanks, marketplaces, treasury teams and correspondent banks; the FAQ answer to "How do I get started with Infinite?" reads "Pro and Enterprise start at Book a demo, 30 minutes on your flows." with no price; a "For AI agents" footer links AGENTS.md, llms.txt and an MCP server.Source
    • Your websitePricing page: Connect has no platform fee, "1% per transaction" and FX at "cost + 20%"; Pro is for "merchants and small businesses", "Starting at $2,500 per month", by demo; Enterprise is "A la carte", "Quoted per product"; payments and ramp conversions on Pro and Enterprise are quoted per transaction with no rate card, all-in with "no post-trade adjustments or hidden spread".Source
    • Competitor researchBridge's homepage: "Make money move"; stablecoin orchestration, issuance, cards and wallets for "hundreds of teams"; demo-led, with public docs and no visible pricing. Infinite's own comparison notes Bridge has been part of Stripe since February 2025.Source
    • Competitor researchConduit's homepage: "Anydollar. Anytime. Anywhere."; accounts provisioned near-instantly, integration in days "with full sandbox access", 8 US banking partners and payouts to 100+ markets; pricing only described as "competitive, tiered pricing based on volume".Source
  • 03

    The sitemap has two separate pages for each of Bridge, Mural Pay and Noah, one under /insights/ and one under /insights/compare/, plus a bridge-alternatives page. The two Bridge pages differ: one is a 1,400-word essay by the CEO, the other a criteria table with a different H1 and no author. They compete for the same search, on the rival buyers are most likely to be weighing, since Bridge is part of Stripe.

    Medium impactLow effort First result in 1 month Founding GTM Lead

    First action

    Merge the two Bridge pages and redirect the essay URL.

    How to measure it

    Comparison-page organic clicks

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Map duplicates

      All rivals with more than one page.

      Founding GTM Lead 2 hours

    2. 2

      Merge Bridge

      Essay and table on one page, author and verified date kept.

      Founding GTM Lead 1 day

    3. 3

      Merge the others

      Mural Pay and Noah.

      Founding GTM Lead 2 days

    4. 4

      Redirect

      301 the retired URLs and update internal links.

      Founding Member of Technical Staff 2 hours

    5. 5

      Update sitemap

      Remove retired URLs and resubmit.

      Founding Member of Technical Staff 1 hour

    6. 6

      Watch rankings

      Search Console for each rival's name plus "vs Infinite".

      Founding GTM Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Founding GTM Lead

    Smallest test

    Merge the Bridge pair first and watch its clicks for a month.

    Why it works

    For each pair, merge the CEO's argument and the criteria table into one page under /insights/compare/, keep the author and the "verified on" date, and 301-redirect the other URL. Link the merged pages from the homepage FAQ answer "How is Infinite different from wires, ACH, or SWIFT?" and from bridge-alternatives. Then apply the same one-page-per-rival rule to new comparisons.

    One strong page per rival ranks better than two half-pages. Buyers get the argument and the table together, signed by a founder.

    Risks and how to handle them

    • Short-term ranking dip

      Redirect to the closest page and keep the strongest URL.

    Evidence

    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
    • Your websiteTwo different "Infinite vs Bridge" pages: /insights/infinite-vs-bridge (H1 "Infinite vs Bridge for B2B stablecoin payments", by the CEO, about 1,400 words) and /insights/compare/infinite-vs-bridge (title "Infinite vs Bridge | Comparison criteria | Infinite", H1 "How is Infinite different from Bridge?", no author, Bridge claims verified August 8, 2026).Source
    • Competitor researchBridge's homepage: "Make money move"; stablecoin orchestration, issuance, cards and wallets for "hundreds of teams"; demo-led, with public docs and no visible pricing. Infinite's own comparison notes Bridge has been part of Stripe since February 2025.Source
  • 04

    "Infinite vs Infini: which is better in 2026" exists because the names are close, but every Infini field in its table tells the reader to verify on Infini's own site, and so does the FAQ answer "What is the difference between Infinite and Infini?". A comparison with one empty side reads as auto-generated. The Bridge page shows how it should be done: sourced claims with a verified date.

    Medium impactLow effort First result in 2 weeks Founding GTM Lead

    First action

    Decide fill or replace for the Infini page.

    How to measure it

    Complete comparisons

    Now
    –
    Target
    100% of comparison pages
    By
    30 days

    Steps

    1. 1

      Decide

      Fill the Infini column or replace the page with an explainer.

      Founding GTM Lead 1 hour

    2. 2

      Source the facts

      Infini's own pages, with a verified date.

      Founding GTM Lead 1 day

    3. 3

      Audit the rest

      Every comparison and "best" page for blank or "verify" cells.

      Founding GTM Lead 2 days

    4. 4

      Fix or noindex

      Complete each one, or noindex it until it is complete.

      Founding Member of Technical Staff 2 days

    5. 5

      Legal read

      Claims about rivals and trademarks.

      Founder & CCO 2 days

    6. 6

      Set a rule

      No comparison ships without sources and a date.

      Founding GTM Lead 1 hour

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Founding GTM Lead

    Smallest test

    Fix the Infini page this week.

    Why it works

    Either fill the Infini column with sourced, dated facts from Infini's own pages (what it sells, to whom, where), or replace the page with a short "Infinite (infinite.net) is not Infini" explainer that makes the name difference clear. Then audit all comparison and "best X" pages for blank or "verify" cells, and give each a source list and a verified-on date.

    Buyers and AI assistants that confuse the names get a clear answer, and Infinite's comparisons stay credible because none has an empty side.

    Risks and how to handle them

    • Claims about a rival go out of date

      Re-verify every quarter and show the date.

    Evidence

    • Your websiteComparison page "Infinite vs Infini: which is better in 2026": every Infini field in its table tells the reader to verify on Infini's own site, and the FAQ answer to "What is the difference between Infinite and Infini?" does the same.Source
    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
    • Your websiteTwo different "Infinite vs Bridge" pages: /insights/infinite-vs-bridge (H1 "Infinite vs Bridge for B2B stablecoin payments", by the CEO, about 1,400 words) and /insights/compare/infinite-vs-bridge (title "Infinite vs Bridge | Comparison criteria | Infinite", H1 "How is Infinite different from Bridge?", no author, Bridge claims verified August 8, 2026).Source
  • 05

    The Connect page tells agent builders to add Infinite's MCP server and sign in. The developer docs give a different MCP server address, and the homepage footer links an "MCP server" under "For AI agents". A developer copying an address can't tell which server opens a Connect account, which one searches the docs and which one wraps the API.

    Medium impactLow effort First result in 2 weeks Founder & CTO

    First action

    List every MCP address that appears on the site and in the docs.

    How to measure it

    MCP page to Connect sign-in

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Inventory

      Every MCP address on the site, in the docs and in the agent files.

      Founding Member of Technical Staff 2 hours

    2. 2

      Name them

      One plain name and purpose per server.

      Founder & CTO 1 hour

    3. 3

      Write the table

      Purpose, plan, auth and first command.

      Founding Member of Technical Staff 1 day

    4. 4

      Publish everywhere

      Docs, /connect, AGENTS.md and llms.txt.

      Founding Member of Technical Staff 2 hours

    5. 5

      Relink the footer

      "MCP server" goes to the table.

      Founding Member of Technical Staff 1 hour

    6. 6

      Measure

      Sign-ins and first payments by server.

      Founder & CTO monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder & CTO

    Smallest test

    Add a two-line note on /connect explaining the difference.

    Why it works

    Publish one short table in the docs and on /connect listing each MCP server, what it does, which plan it belongs to, how it authenticates and a first command to try. Use the same names everywhere, including AGENTS.md and llms.txt, and link the homepage footer to the table.

    For an agent-first product, the first integration step is pasting an address. Removing the doubt there raises the share of builders who reach a first priced payment.

    Risks and how to handle them

    • Addresses change again

      Generate the table from one config file.

    Evidence

    • Your websiteConnect page: "Infinite Connect is in preview for US businesses"; an agent connects to Infinite's MCP server, the owner verifies the business once on a hosted link, and transfers created by an agent start in review until an analyst approves; it works with any MCP client.Source
    • Your websiteDeveloper docs: a sandbox with separate sandbox and live organization keys; "Looking to create an Infinite Organization? Visit console.infinite.dev to start onboarding!"; the docs give a different MCP server address from the one on the Connect page; the welcome page has no quickstart.Source
    • Your websiteHomepage: H1 "The AI-native payments layer for global business"; USD accounts at a bank partner, SWIFT, US rails, USDC and USDT, FX into EUR, GBP, MXN and BRL; segments named include payment providers, neobanks, marketplaces, treasury teams and correspondent banks; the FAQ answer to "How do I get started with Infinite?" reads "Pro and Enterprise start at Book a demo, 30 minutes on your flows." with no price; a "For AI agents" footer links AGENTS.md, llms.txt and an MCP server.Source
  • 06

    Seven of the 11 blog posts are team welcome posts. Launches such as Infinite Accounts and Connect are mixed in with them, and the site has no changelog, although coverage changes often: rails, corridors, six USDC networks, seven USDT networks and preview products.

    Medium impactLow effort First result in 1 month Founding Member of Technical…

    First action

    Write entries for the last three months of launches.

    How to measure it

    Changelog subscribers

    Now
    –
    Target
    300
    By
    90 days

    Steps

    1. 1

      Back-fill

      Three months of launches, one line each.

      Founding Member of Technical Staff 1 day

    2. 2

      Build the page

      /changelog with tags for rails, corridors and API.

      Founding Member of Technical Staff 2 days

    3. 3

      Add RSS and email

      Feed plus a monthly digest.

      Founding Member of Technical Staff 1 day

    4. 4

      Link it

      Docs, coverage page and footer.

      Founding Member of Technical Staff 1 hour

    5. 5

      Make it a habit

      An entry with every release.

      Founder & CTO ongoing

    6. 6

      Use in sales

      Send relevant entries to open deals.

      Founding GTM Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Founding Member of Technical Staff

    Smallest test

    Publish the back-filled page and send it to current customers.

    Why it works

    Create /changelog with short dated entries for new corridors, rails, networks, API changes and preview-to-GA moves, plus an RSS feed and a monthly email to customers and prospects. Link it from the docs, the coverage page and the footer. Keep team news on the blog.

    Technical buyers judge momentum by shipping pace. A changelog shows it in a format they already watch, and gives sales a reason to follow up.

    Risks and how to handle them

    • Entries stop

      Make the entry part of the release checklist.

    Evidence

    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
    • Your websiteCoverage page: USD over ACH, RTP, Fedwire and SWIFT to "major corridors"; GBP, EUR, MXN over SPEI and BRL over Pix; USDC on six networks and USDT on seven; no live, coming-soon or requested statuses and no request form: an unlisted corridor goes to "Book a demo".Source
    • Your websiteConnect page: "Infinite Connect is in preview for US businesses"; an agent connects to Infinite's MCP server, the owner verifies the business once on a hosted link, and transfers created by an agent start in review until an analyst approves; it works with any MCP client.Source

This quarter 12

The core plays for the next three months.

  • 07

    Connect has no platform fee and charges 1% per transaction; Pro starts at a $2,500 monthly platform fee with transactions quoted all-in. At $250,000 a month in volume, Connect's 1% equals Pro's starting platform fee. That is roughly the point where a Connect user should talk to sales, but neither /pricing nor /signup says so, and the GTM Lead has been asked to build exactly this pricing playbook.

    High impactMedium effort First result in 1 quarter Founding GTM Lead

    First action

    Agree the threshold and the wording with the founders.

    How to measure it

    Connect-to-Pro upgrades

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Set the math

      Connect cost by volume and FX share, and the threshold line.

      Founding GTM Lead 1 day

    2. 2

      Design the slider

      One input, one cost, one recommendation.

      Founding Member of Technical Staff 3 days

    3. 3

      Prefill the demo

      Pass volume to the booking form.

      Founding Member of Technical Staff 1 day

    4. 4

      Add the product alert

      Notify sales when Connect volume crosses the line.

      Founder & CTO 1 week

    5. 5

      Write the upgrade offer

      A standard Pro quote for accounts that cross.

      Founding GTM Lead 2 days

    6. 6

      Review

      Upgrades and win rate monthly.

      Founding GTM Lead monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Founding GTM Lead

    Smallest test

    Add one sentence and a three-row example table to /pricing.

    Why it works

    Add a volume slider to /pricing: monthly volume and FX share give the Connect cost. Above about $250,000 a month, show "At this volume, Pro may cost less: get an all-in quote" and prefill the demo form with the volume. Inside the product, alert the GTM Lead when a Connect account's trailing volume crosses the line. Show only published prices; Pro transaction rates stay quoted.

    Price transparency is already Infinite's edge. One number turns Connect into a qualified Pro pipeline and lets buyers see the upgrade path before they commit.

    Risks and how to handle them

    • Buyers read the line as a Pro price promise

      Say "may cost less" and keep Pro transaction rates quoted.

    Builds on

    Evidence

    • Your websitePricing page: Connect has no platform fee, "1% per transaction" and FX at "cost + 20%"; Pro is for "merchants and small businesses", "Starting at $2,500 per month", by demo; Enterprise is "A la carte", "Quoted per product"; payments and ramp conversions on Pro and Enterprise are quoted per transaction with no rate card, all-in with "no post-trade adjustments or hidden spread".Source
    • Your websiteSignup page: "Select a plan" with Connect, Pro ("Starts at $2,500 per month") and Enterprise ("Quoted per product"), a "Continue" button and "Sign in with Google"; no sandbox is mentioned.Source
    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source
  • 08

    The docs describe a sandbox with its own keys, but creating an organization means starting onboarding in the console, and /signup doesn't mention the sandbox at all. The GTM Lead post says "Self-serve is the top of the funnel" and asks for self-serve signup and sandbox onboarding. Conduit's homepage already sells integration in days "with full sandbox access".

    High impactMedium effort First result in 2 months Founder & CTO

    First action

    Measure how many demo bookers today ask for sandbox access.

    How to measure it

    Sandbox-to-demo rate

    Now
    –
    Target
    15%
    By
    1 quarter

    Steps

    1. 1

      Define the sandbox org

      What a sandbox-only organization can and cannot do.

      Founder & CTO 2 days

    2. 2

      Build instant sign-up

      Work email and company give sandbox keys.

      Founding Member of Technical Staff 2 weeks

    3. 3

      Write the quickstart

      Price and send a test USD-to-MXN transfer in ten minutes.

      Founding Member of Technical Staff 1 week

    4. 4

      Wire the signals

      API calls and webhooks into the CRM.

      Founding Member of Technical Staff 3 days

    5. 5

      Set the outreach rule

      Intent threshold and a first message built from their own calls.

      Founding GTM Lead 1 day

    6. 6

      Add the entry points

      Homepage, docs and /signup.

      Founding Member of Technical Staff 1 day

    7. 7

      Review

      Sign-ups, activation and demos weekly.

      Founding GTM Lead weekly

    First result
    2 months
    Cost
    Engineering time
    Owner
    Founder & CTO

    Smallest test

    Give sandbox keys by email to the next 20 docs visitors who ask.

    Why it works

    Add "Get sandbox keys" to the homepage, docs and /signup: work email and company name give an instant sandbox organization, then a quickstart that prices and sends a test USD-to-MXN transfer and a test stablecoin payout. Send sandbox events to the CRM. When a sandbox shows real intent (for example, 50 API calls or a webhook set up), the GTM Lead reaches out with the developer's own flow in hand. Live keys stay behind KYB.

    Technical buyers trust what they have run. A sandbox before the call shortens evaluation and shows sales which prospects are serious.

    Risks and how to handle them

    • Sandbox abuse or noise

      Work email only and rate limits; no live keys without KYB.

    Builds on

    Evidence

    • Your websiteDeveloper docs: a sandbox with separate sandbox and live organization keys; "Looking to create an Infinite Organization? Visit console.infinite.dev to start onboarding!"; the docs give a different MCP server address from the one on the Connect page; the welcome page has no quickstart.Source
    • Your websiteSignup page: "Select a plan" with Connect, Pro ("Starts at $2,500 per month") and Enterprise ("Quoted per product"), a "Continue" button and "Sign in with Google"; no sandbox is mentioned.Source
    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source
    • Competitor researchConduit's homepage: "Anydollar. Anytime. Anywhere."; accounts provisioned near-instantly, integration in days "with full sandbox access", 8 US banking partners and payouts to 100+ markets; pricing only described as "competitive, tiered pricing based on volume".Source
  • 09

    The GTM Lead post says "Most of a deal's value unlocks at activation, not at signature", and the Operations Lead will "Own every live account from first transfer to recurring volume". The FAQ promises onboarding that usually finishes "in one sitting" with checks that "typically clear the same day". Nothing shows whether signed deals actually reach live volume that fast, or where they stall: banks, KYB documents or integration.

    High impactLow effort First result in 1 month Founding Operations Lead

    First action

    List every signed account with its signature and first-transfer dates.

    How to measure it

    Days to first transfer

    Now
    –
    Target
    -40%
    By
    2 quarters

    Steps

    1. 1

      Back-fill dates

      Signature, KYB, keys, first transfer for every account.

      Founding Operations Lead 2 days

    2. 2

      Tag blockers

      Bank, documents, integration or customer.

      Founding Operations Lead 1 day

    3. 3

      Build the board

      Ledger and CRM data in one view.

      Founding Member of Technical Staff 1 week

    4. 4

      Weekly review

      Founders, GTM and Ops on every stuck account.

      Founding Operations Lead weekly

    5. 5

      Runbooks

      Turn the top three blockers into runbooks.

      Founding Operations Lead 1 month

    6. 6

      Publish the median

      Use it on the site and in deals once stable.

      Founding GTM Lead 1 quarter

    First result
    1 month
    Cost
    Staff time only
    Owner
    Founding Operations Lead

    Smallest test

    A spreadsheet of signed accounts and dates, reviewed this Friday.

    Why it works

    Build one activation board covering every signed account: signature date, KYB cleared, sandbox keys, first live transfer, and the first week above the committed volume, each with the current blocker and its owner. Review it weekly with the founders and give each stuck account a dated next step. Then publish the median days to first transfer as a sales proof point.

    What is measured weekly gets fixed. Faster activation brings revenue forward, and the median becomes a number buyers can check against rivals.

    Risks and how to handle them

    • Small sample

      Report each account, not just the median, until there are 20.

    Evidence

    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source
    • HiringFounding Operations Lead (posted October 28, 2026): "Own every live account from first transfer to recurring volume", track volume, revenue and margin weekly and find new corridors, currencies or flows; "Be the first responder in shared Slack customer channels"; run monthly invoicing and collections; "Turn every task you do twice into a runbook, and every runbook into an AI workflow"; responsiveness across Latin America, Africa, Europe and Asia; Spanish or Portuguese a plus.Source
    • Your websiteFAQ: onboarding "Most sessions finish in one sitting" and automated checks "typically clear the same day"; non-US businesses get their own US account and routing numbers after a "1–2 day review", and "Eligibility depends on entity type and jurisdiction"; a counterparty vetted once is not re-vetted, which the page says cuts first-time review from about 30 days to 1–2 days; unlisted currencies or corridors are something to bring to a demo; a flagged transfer stops until an analyst decides.Source
  • 10

    The Operations Lead will track volume, revenue and margin weekly and "find new corridors, currencies or flows". Infinite has local rails for GBP, EUR, MXN and BRL, and sends USD over SWIFT to "major corridors". Every customer's SWIFT payouts to other countries show exactly which local corridor it would buy next, and which corridor Infinite should open for the most volume.

    High impactLow effort First result in 1 month Founding Operations Lead

    First action

    Run the destination breakdown for the top five accounts.

    How to measure it

    Net revenue retention

    Now
    –
    Target
    130%
    By
    4 quarters

    Steps

    1. 1

      Break down volume

      Rail and destination per account.

      Founding Operations Lead 2 days

    2. 2

      Find switches

      SWIFT payments to destinations on local rails.

      Founding Operations Lead 1 day

    3. 3

      Quote

      All-in quote for each switch.

      Founding GTM Lead weekly

    4. 4

      Build the demand list

      Uncovered destinations ranked by volume.

      Founding Operations Lead weekly

    5. 5

      Feed the roadmap

      Monthly corridor priorities with the founders.

      Founder & CTO monthly

    6. 6

      Automate

      Turn the review into a weekly AI workflow.

      Founding Operations Lead 1 quarter

    First result
    1 month
    Cost
    Staff time only
    Owner
    Founding Operations Lead

    Smallest test

    Send one account its SWIFT-to-local switch quote this week.

    Why it works

    Each week, break every live account's volume down by rail and destination. For destinations already on local rails, offer the customer a switch with an all-in quote. For SWIFT-heavy destinations Infinite doesn't cover locally, add the volume to a corridor demand list that feeds the roadmap. Track margin per account so offers are priced in basis points.

    Selling more corridors to accounts that already trust Infinite is the cheapest revenue it has, and the demand list makes roadmap choices on real volume.

    Risks and how to handle them

    • Customers feel upsold

      Lead with the saving and the settlement time, not the product.

    Evidence

    • HiringFounding Operations Lead (posted October 28, 2026): "Own every live account from first transfer to recurring volume", track volume, revenue and margin weekly and find new corridors, currencies or flows; "Be the first responder in shared Slack customer channels"; run monthly invoicing and collections; "Turn every task you do twice into a runbook, and every runbook into an AI workflow"; responsiveness across Latin America, Africa, Europe and Asia; Spanish or Portuguese a plus.Source
    • Your websiteCoverage page: USD over ACH, RTP, Fedwire and SWIFT to "major corridors"; GBP, EUR, MXN over SPEI and BRL over Pix; USDC on six networks and USDT on seven; no live, coming-soon or requested statuses and no request form: an unlisted corridor goes to "Book a demo".Source
    • Your websitePricing page: Connect has no platform fee, "1% per transaction" and FX at "cost + 20%"; Pro is for "merchants and small businesses", "Starting at $2,500 per month", by demo; Enterprise is "A la carte", "Quoted per product"; payments and ramp conversions on Pro and Enterprise are quoted per transaction with no rate card, all-in with "no post-trade adjustments or hidden spread".Source
  • 11

    Infinite's core promise is that a counterparty vetted once is not re-vetted, cutting first-time review from about 30 days to 1–2 days. The job posts describe the business as a network where "the more companies that connect, the faster and cheaper every dollar moves". Every supplier, contractor or payee a customer pays gets reviewed, so each one is a pre-vetted prospect. Today nothing on the site turns them into accounts.

    High impactMedium effort First result in 1 quarter Founding GTM Lead

    First action

    Count how many distinct business payees cleared review last quarter.

    How to measure it

    Invite-sourced accounts

    Now
    –
    Target
    20% of new accounts
    By
    3 quarters

    Steps

    1. 1

      Size the pool

      Business payees cleared in the last quarter, by corridor.

      Founding Operations Lead 2 days

    2. 2

      Agree consent rules

      What can be reused, with whose consent.

      Founder & CCO 2 weeks

    3. 3

      Design the invite

      Customer-sent, opt-in, one clear benefit.

      Founding GTM Lead 1 week

    4. 4

      Build pre-filled onboarding

      Start from verified data, confirm the rest.

      Founding Member of Technical Staff 1 month

    5. 5

      Set the reward

      Fee credits when the payee goes live.

      Founding GTM Lead 2 days

    6. 6

      Pilot

      Three customers and their payees.

      Founding Operations Lead 1 month

    7. 7

      Measure

      Invites sent, accepted and live.

      Founding GTM Lead monthly

    First result
    1 quarter
    Cost
    Engineering time and fee credits
    Owner
    Founding GTM Lead

    Smallest test

    Ask one customer to email three of its payees a manual invite.

    Why it works

    When a customer's payee clears review, let the customer send an opt-in invite: "You've already been vetted on Infinite. Open a USD account and get paid faster next time." The payee's onboarding starts pre-filled with what has already been verified, with consent. Reward the sending customer with fee credits when the payee goes live. Start with business payees in the corridors with local rails.

    It makes the network effect visible. Customers get faster payments to their suppliers, suppliers skip most of onboarding, and Infinite gains accounts without paid acquisition.

    Risks and how to handle them

    • Data reuse breaches policy or consent

      Compliance signs off rules first; the payee confirms everything.

    • Customers don't want rivals to see their suppliers

      Invites are sent by the customer and never shared.

    Evidence

    • Your websiteFAQ: onboarding "Most sessions finish in one sitting" and automated checks "typically clear the same day"; non-US businesses get their own US account and routing numbers after a "1–2 day review", and "Eligibility depends on entity type and jurisdiction"; a counterparty vetted once is not re-vetted, which the page says cuts first-time review from about 30 days to 1–2 days; unlisted currencies or corridors are something to bring to a demo; a flagged transfer stops until an analyst decides.Source
    • HiringFounding Member of Technical Staff (posted June 17, 2025, still open): "highly available, event-driven systems for ledgering, compliance, and risk" and real-time anomaly detection. All three open roles are in person in the Presidio; the careers page describes "A small team"; the posts say Infinite is backed by Y Combinator and Bessemer Venture Partners and that "the more companies that connect, the faster and cheaper every dollar moves".Source
    • Your websiteCustomers page: 16 "Processing on Infinite" logos with no names, case studies or quotes; the only number is network-wide: "First-time counterparty review drops from ~30 days to 1–2 days on the network." The homepage shows the same logos and no testimonials.Source
  • 12

    In July 2026 Infinite and Sardine announced a two-way integration: Sardine's clients gain access to Infinite's account infrastructure, and Infinite Accounts will be embedded in Sardine's payments platform. The partners page links the announcement, but there is no page that tells a Sardine client how to turn accounts on, and no shared pipeline. The press article still links to the old infinite.dev domain.

    High impactLow effort First result in 1 quarter Cofounder & CEO

    First action

    Ask Sardine for its list of clients interested in accounts.

    How to measure it

    Sardine-sourced pipeline

    Now
    –
    Target
    10 qualified opportunities
    By
    2 quarters

    Steps

    1. 1

      Agree the motion

      Referral, co-sell or embedded, and how it is counted.

      Cofounder & CEO 1 week

    2. 2

      Build the page

      "For Sardine customers" with a dedicated booking link.

      Founding GTM Lead 1 week

    3. 3

      Enable their team

      A one-page brief for Sardine's account managers.

      Founding GTM Lead 3 days

    4. 4

      Run a webinar

      Joint session for their clients.

      Cofounder & CEO 1 month

    5. 5

      Fix the link

      Ask the press article publisher for infinite.net.

      Founding GTM Lead 1 day

    6. 6

      Review monthly

      Joint pipeline and blockers.

      Cofounder & CEO monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Cofounder & CEO

    Smallest test

    One joint email to Sardine clients with the new page.

    Why it works

    Publish a "For Sardine customers" page: what Infinite Accounts add, how activation works inside Sardine, onboarding time and a dedicated booking link. Agree a monthly pipeline review with Sardine's partnership team, a joint webinar for their fintech and stablecoin clients, and a referral code so every sourced deal is counted. Ask the publisher to update the link to infinite.net.

    Sardine's client base is the same buyers Infinite targets, already trusting a shared risk layer. A clear page and a monthly review turn a press release into pipeline.

    Risks and how to handle them

    • Channel conflict over who owns the customer

      Write the ownership rules before the page goes live.

    Evidence

    • Your websitePartners page: Sardine, CipherOwl, Tempo and OUSD; "Each partner's signal or connectivity makes reviews faster for every business on the network"; a "Become a partner" section and a "Talk to partnerships" call, but no published partner, referral or revenue-share programme; commercials are scoped per institution.Source
    • PressFintech Global, July 3, 2026: Infinite and Sardine launched a two-way integration; Sardine's clients gain access to Infinite's account infrastructure and Infinite Accounts will be embedded in Sardine's payments platform; the article links to infinite.dev.Source
  • 13

    The partners page lists Sardine, CipherOwl, Tempo and OUSD and has a "Become a partner" section, but no programme, referral terms or revenue share; commercials are "scoped per institution". Infinite Accounts are built for a "Merchant Developer" model, and consultants, compliance vendors and platforms that advise stablecoin adopters have no reason to send deals.

    Medium impactMedium effort First result in 1 quarter Founding GTM Lead

    First action

    Write the referral terms on one page.

    How to measure it

    Partner-sourced opportunities

    Now
    –
    Target
    15% of new pipeline
    By
    3 quarters

    Steps

    1. 1

      Write terms

      Three tracks, one page each.

      Founding GTM Lead 1 week

    2. 2

      Legal review

      Referral payments and disclosures.

      Founder & CCO 2 weeks

    3. 3

      Publish

      Terms, form and directory on the partners page.

      Founding Member of Technical Staff 3 days

    4. 4

      Tag in CRM

      Partner source on every deal.

      Founding GTM Lead 1 day

    5. 5

      Recruit ten

      Advisors and vendors serving the four segments.

      Founding GTM Lead 1 month

    6. 6

      Review

      Pipeline per partner each quarter.

      Founding GTM Lead quarterly

    First result
    1 quarter
    Cost
    Referral payouts on closed revenue
    Owner
    Founding GTM Lead

    Smallest test

    Offer referral terms to three friendly advisors by email.

    Why it works

    Publish three simple tracks: Referral (a share of platform fees for the first year on any account referred), Technology (an integration listing and a co-marketed launch) and Program (compliance programmes run on Infinite Compliance). Add an application form, a partner directory on /company/partners and a partner tag in the CRM. Start by recruiting ten firms that already advise the four target segments.

    Clear terms let partners sell for a small team. Advisors and vendors meet buyers at the moment they choose a provider.

    Risks and how to handle them

    • Low-quality referrals

      Pay only when an account goes live.

    Builds on

    Evidence

    • Your websitePartners page: Sardine, CipherOwl, Tempo and OUSD; "Each partner's signal or connectivity makes reviews faster for every business on the network"; a "Become a partner" section and a "Talk to partnerships" call, but no published partner, referral or revenue-share programme; commercials are scoped per institution.Source
    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source
    • Your website"Introducing Infinite Accounts" (April 22, 2026): dedicated accounts with unique routing numbers through Erebor Bank, N.A., Member FDIC, across ACH, wires and stablecoins; built for a "Merchant Developer" model so platforms offer banking to their own users under their own brand; Infinite says it does not hold, control or take custody of customer funds; no named customers.Source
  • 14

    MXN over SPEI and BRL over Pix are live, and the Operations Lead post asks for responsiveness across Latin America with Spanish or Portuguese as a plus. Yet the site has no pages in other languages. A treasury lead in Mexico City or São Paulo reads about USD accounts for non-US businesses only in English.

    Medium impactMedium effort First result in 1 quarter Founding GTM Lead

    First action

    Pick the five pages that Latin American visitors already land on most.

    How to measure it

    Spanish and Portuguese demos

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick pages

      Top landing pages from Latin America.

      Founding GTM Lead 1 day

    2. 2

      Translate

      Five pages in Spanish and Portuguese.

      Founding GTM Lead 2 weeks

    3. 3

      Native review

      Terms, tone and compliance wording.

      Founding Operations Lead 1 week

    4. 4

      Tag and publish

      hreflang and sitemap entries.

      Founding Member of Technical Staff 2 days

    5. 5

      Route demos

      Language field on the booking form.

      Founding GTM Lead 1 day

    6. 6

      Measure

      Traffic and demos by language.

      Founding GTM Lead monthly

    First result
    1 quarter
    Cost
    Translation budget
    Owner
    Founding GTM Lead

    Smallest test

    Translate the USD account page into Spanish and run it for a month.

    Why it works

    Translate the pages that sell to Latin American businesses: USD accounts for non-US businesses, the USD-to-MXN and USD-to-BRL route pages, the coverage page, the FAQ and the demo form. Add hreflang between versions and route Spanish- and Portuguese-language demos to the right person. Have a native speaker review every page.

    Buyers search in their own language for "cuenta en dólares para empresas" or "conta em dólar para empresa". Few US providers answer those searches, and the corridors are already built.

    Risks and how to handle them

    • Eligibility differs by country

      State the onboarding markets clearly on each page.

    Evidence

    • Your websiteCoverage page: USD over ACH, RTP, Fedwire and SWIFT to "major corridors"; GBP, EUR, MXN over SPEI and BRL over Pix; USDC on six networks and USDT on seven; no live, coming-soon or requested statuses and no request form: an unlisted corridor goes to "Book a demo".Source
    • HiringFounding Operations Lead (posted October 28, 2026): "Own every live account from first transfer to recurring volume", track volume, revenue and margin weekly and find new corridors, currencies or flows; "Be the first responder in shared Slack customer channels"; run monthly invoicing and collections; "Turn every task you do twice into a runbook, and every runbook into an AI workflow"; responsiveness across Latin America, Africa, Europe and Asia; Spanish or Portuguese a plus.Source
    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
  • 15

    The GTM Lead will build outbound from scratch across four segments (cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX) while the founders stay on the calls. Infinite already has 19 comparison pages and a calendar of the events these buyers attend. Outbound that names the provider a prospect uses today, and links the matching comparison, starts the conversation where they are.

    High impactMedium effort First result in 1 month Founding GTM Lead

    First action

    Pull the first 50 accounts for the PSP and MTO segment.

    How to measure it

    Outbound meetings

    Now
    –
    Target
    12 a month
    By
    1 quarter

    Steps

    1. 1

      Define signals

      Public signs of need per segment.

      Founding GTM Lead 2 days

    2. 2

      Build the list

      300 accounts with provider and signal.

      Founding GTM Lead 2 weeks

    3. 3

      Write sequences

      One per segment, founder-signed, with the matching comparison page.

      Founding GTM Lead 1 week

    4. 4

      Founder review

      Each first email checked by a founder.

      Cofounder & CEO weekly

    5. 5

      Send and score

      Replies against the qualification rubric.

      Founding GTM Lead weekly

    6. 6

      Tune

      Keep the signals that book meetings.

      Founding GTM Lead monthly

    First result
    1 month
    Cost
    Data and sequencing tools
    Owner
    Founding GTM Lead

    Smallest test

    Send 30 founder-signed emails to PSPs this month.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of 300 accounts across the four segments. For each, note the current provider where public, plus signals such as stablecoin payout launches, treasury or compliance hiring, and attendance at Money2020, Token2049 or Stablecon. Write one sequence per segment: a founder-signed first email, the comparison page for their provider, and an offer to price one real flow. Score replies against the qualification rubric and review weekly.

    Specific beats volume for enterprise payments. A founder note that shows Infinite already understands the prospect's stack earns the first call.

    Risks and how to handle them

    • Guessing a prospect's provider wrong

      Only name it when it is public; otherwise lead with the flow.

    Builds on

    Evidence

    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source
    • Your websiteMonterey Car Week 2027 event page: an "Infinite House" base for meetings, an invite-only dinner with approval-based seats, and the CEO taking meetings all week; topics include "high-value cross-border money movement". The events section also covers Money2020, Token2049, Stablecon and Fintech Nerdcon.Source
    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
  • 16

    The coverage page lists every live currency and rail but has no coming-soon or requested statuses and no request form. The FAQ tells anyone with an unlisted currency or corridor to bring it to a demo. Buyers who need a corridor Infinite lacks leave with nothing, and Infinite loses a signal about where to build next.

    Medium impactLow effort First result in 1 month Founding Operations Lead

    First action

    Add the four-field form to the coverage page.

    How to measure it

    Corridor requests

    Now
    –
    Target
    50 a quarter
    By
    1 quarter

    Steps

    1. 1

      Build the form

      Currency, country, direction, volume.

      Founding Member of Technical Staff 1 day

    2. 2

      Show statuses

      Requested, in review, live.

      Founding Member of Technical Staff 3 days

    3. 3

      Route requests

      To the CRM and the weekly corridor review.

      Founding Operations Lead 1 day

    4. 4

      Update the FAQ

      Link the form from "What if a currency is not listed?".

      Founding Operations Lead 1 hour

    5. 5

      Notify on launch

      Email requesters when a corridor goes live.

      Founding Operations Lead ongoing

    6. 6

      Report

      Requests by corridor and volume monthly.

      Founding Operations Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Founding Operations Lead

    Smallest test

    A form with no public statuses for one month.

    Why it works

    Add a short form to the coverage page (currency, country, direction, expected monthly volume) and show requested corridors with a vote count and status: requested, in review, live. Email requesters when their corridor goes live. Feed the requests into the weekly corridor review.

    It turns a dead end into a lead and a roadmap signal. When the corridor ships, the launch has a waiting list.

    Risks and how to handle them

    • Implied promises

      Say a request is not a commitment.

    Builds on

    Evidence

    • Your websiteCoverage page: USD over ACH, RTP, Fedwire and SWIFT to "major corridors"; GBP, EUR, MXN over SPEI and BRL over Pix; USDC on six networks and USDT on seven; no live, coming-soon or requested statuses and no request form: an unlisted corridor goes to "Book a demo".Source
    • Your websiteFAQ: onboarding "Most sessions finish in one sitting" and automated checks "typically clear the same day"; non-US businesses get their own US account and routing numbers after a "1–2 day review", and "Eligibility depends on entity type and jurisdiction"; a counterparty vetted once is not re-vetted, which the page says cuts first-time review from about 30 days to 1–2 days; unlisted currencies or corridors are something to bring to a demo; a flagged transfer stops until an analyst decides.Source
    • HiringFounding Operations Lead (posted October 28, 2026): "Own every live account from first transfer to recurring volume", track volume, revenue and margin weekly and find new corridors, currencies or flows; "Be the first responder in shared Slack customer channels"; run monthly invoicing and collections; "Turn every task you do twice into a runbook, and every runbook into an AI workflow"; responsiveness across Latin America, Africa, Europe and Asia; Spanish or Portuguese a plus.Source
  • 17

    Every Infinite deal ends with the buyer's own compliance team vetting Infinite. The compliance page explains Compliance AI well but offers no downloadable due-diligence material, and "Security" links out to an externally hosted trust centre. The facts a reviewer needs are spread across the Accounts launch post (Erebor Bank, N.A., pass-through FDIC conditions, no custody of customer funds), the FAQ and the partners page. BVNK puts its licence count and certifications on its homepage.

    High impactMedium effort First result in 1 quarter Founder & CCO

    First action

    List the ten questions buyers' compliance teams asked in recent deals.

    How to measure it

    Sales cycle length

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Collect questions

      From recent security and compliance questionnaires.

      Founding GTM Lead 2 days

    2. 2

      Write answers

      Only what is already disclosed or approved.

      Founder & CCO 1 week

    3. 3

      Sponsor-bank review

      Wording about the bank and deposits.

      Founder & CCO 2 weeks

    4. 4

      Build /trust

      Page plus PDF, with a document request button.

      Founding Member of Technical Staff 1 week

    5. 5

      Link it

      Pricing, comparisons, demo emails.

      Founding Member of Technical Staff 1 day

    6. 6

      Track

      Pack downloads per deal and cycle time.

      Founding GTM Lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Founder & CCO

    Smallest test

    Send a two-page PDF to the buyers in the next three deals.

    Why it works

    Build /trust on infinite.net: account structure and bank partner, custody model, FDIC pass-through conditions as already disclosed, how screening works (CipherOwl and Sardine signals), human approval of every flagged transfer, audit trail, data handling, and a request button for the trust-centre documents. Offer the same as a PDF a champion can forward to their compliance team. Link it from pricing, every comparison page and the demo confirmation email.

    Deals stall in the buyer's risk review, not in the demo. Handing the reviewer one complete pack shortens that step and shows the compliance-first positioning in practice.

    Risks and how to handle them

    • Disclosure wording errors

      Reuse approved footnote language and have the sponsor bank review it.

    Evidence

    • Your websiteCompliance page: Compliance AI for fintechs and banks through a "design partnership"; agents assemble KYB, KYC and monitoring cases and analysts decide; no downloadable due-diligence material on the page; "Security" links to an externally hosted trust centre.Source
    • Your website"Introducing Infinite Accounts" (April 22, 2026): dedicated accounts with unique routing numbers through Erebor Bank, N.A., Member FDIC, across ACH, wires and stablecoins; built for a "Merchant Developer" model so platforms offer banking to their own users under their own brand; Infinite says it does not hold, control or take custody of customer funds; no named customers.Source
    • Competitor researchBVNK's homepage: "130+ countries", "40+ licenses and registrations", ISO 27001 and SOC 2 Type II, eligibility from $500,000 in monthly payments and six months of trading, and named testimonials from Worldpay, Deel and Corpay, with a customer stories page.Source
    • Your websitePartners page: Sardine, CipherOwl, Tempo and OUSD; "Each partner's signal or connectivity makes reviews faster for every business on the network"; a "Become a partner" section and a "Talk to partnerships" call, but no published partner, referral or revenue-share programme; commercials are scoped per institution.Source
  • 18

    Infinite has 24 event pages, from Money2020 and Token2049 to Stablecon and Fintech Nerdcon. The Monterey page already has a 1:1 meeting booker and a dinner RSVP. With a small team spending founder time at events, each event needs a booked-meetings count and a page that keeps working after the event ends.

    Medium impactLow effort First result in 1 month Founding GTM Lead

    First action

    Add the tagged booker to the next upcoming event page.

    How to measure it

    Event-sourced pipeline

    Now
    –
    Target
    Tracked for 100% of events
    By
    1 quarter

    Steps

    1. 1

      One booker

      Same tagged booker on all upcoming event pages.

      Founding Member of Technical Staff 1 day

    2. 2

      Pre-book

      Email target accounts two weeks before.

      Founding GTM Lead per event

    3. 3

      Follow up

      Within 48 hours, every conversation.

      Founding GTM Lead per event

    4. 4

      Recap page

      Questions, notes and a booking link.

      Founding GTM Lead per event

    5. 5

      Score events

      Meetings, pipeline and revenue.

      Founding GTM Lead quarterly

    6. 6

      Plan 2027

      Keep the events that produce pipeline.

      Cofounder & CEO quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Founding GTM Lead

    Smallest test

    Tag and track the next single event.

    Why it works

    Use the same booker on every upcoming event page, tagged with the event in the CRM. Within 48 hours of each event, send a follow-up and turn the page into a recap: what buyers asked, slides or talk notes and a booking link. Count meetings, pipeline and closed revenue per event, and use the numbers to choose the 2027 calendar.

    Events become measurable, and the recap pages catch the people who searched for the event but couldn't attend.

    Risks and how to handle them

    • Attribution misses hallway meetings

      Log every conversation in the CRM with the event tag.

    Evidence

    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
    • Your websiteMonterey Car Week 2027 event page: an "Infinite House" base for meetings, an invite-only dinner with approval-based seats, and the CEO taking meetings all week; topics include "high-value cross-border money movement". The events section also covers Money2020, Token2049, Stablecon and Fintech Nerdcon.Source

Big bets 3

Larger plays that can change the trajectory.

  • 19

    Infinite's headline claim (first-time counterparty review from about 30 days to 1–2 days) comes from data only Infinite has: review times, same-day clearance rates and settlement times by corridor and rail. Its 262 resource pages explain stablecoins and rails in general terms. A recurring report with real aggregate numbers would be the one thing rivals and media can't copy.

    High impactHigh effort First result in 2 quarters Cofounder & CEO

    First action

    Pull last quarter's review and settlement times and check the sample size.

    How to measure it

    Report-sourced demos

    Now
    –
    Target
    25 per edition
    By
    3 quarters

    Steps

    1. 1

      Define metrics

      Review time, same-day share, repeat share, settlement by corridor.

      Cofounder & CEO 1 week

    2. 2

      Build the queries

      From the ledger and case data, anonymised.

      Founding Member of Technical Staff 2 weeks

    3. 3

      Compliance review

      Nothing customer-identifying; disclosures checked.

      Founder & CCO 1 week

    4. 4

      Write it

      Charts, method and founder commentary.

      Cofounder & CEO 2 weeks

    5. 5

      Launch

      Press, partners, outbound and events.

      Founding GTM Lead 1 week

    6. 6

      Repeat

      Every quarter, same metrics for trends.

      Cofounder & CEO quarterly

    First result
    2 quarters
    Cost
    Staff time and design
    Owner
    Cofounder & CEO

    Smallest test

    Publish one chart of review times by month on the compliance page.

    Why it works

    Publish a quarterly "State of counterparty review" with anonymised aggregates: median first-time review time, the share cleared the same day, the share of repeat counterparties already vetted, and settlement time by corridor (USD to GBP, EUR, MXN and BRL; stablecoin legs). Add a short methodology, a chart pack for press and a founder commentary. Use it in outbound, at events and on comparison pages.

    Original data earns links, press and AI citations. It also makes the 30-to-2-days claim checkable, which is what compliance buyers need.

    Risks and how to handle them

    • Sample too small to publish

      Start with medians and ranges; add detail as volume grows.

    Builds on

    Evidence

    • Your websiteCustomers page: 16 "Processing on Infinite" logos with no names, case studies or quotes; the only number is network-wide: "First-time counterparty review drops from ~30 days to 1–2 days on the network." The homepage shows the same logos and no testimonials.Source
    • Your websiteFAQ: onboarding "Most sessions finish in one sitting" and automated checks "typically clear the same day"; non-US businesses get their own US account and routing numbers after a "1–2 day review", and "Eligibility depends on entity type and jurisdiction"; a counterparty vetted once is not re-vetted, which the page says cuts first-time review from about 30 days to 1–2 days; unlisted currencies or corridors are something to bring to a demo; a flagged transfer stops until an analyst decides.Source
    • Your websiteCoverage page: USD over ACH, RTP, Fedwire and SWIFT to "major corridors"; GBP, EUR, MXN over SPEI and BRL over Pix; USDC on six networks and USDT on seven; no live, coming-soon or requested statuses and no request form: an unlisted corridor goes to "Book a demo".Source
  • 20

    Connect is "in preview for US businesses": an agent opens a business account over MCP, the owner verifies the business once, and every agent-created transfer waits for an analyst. Pricing is already public (no platform fee, 1% per transaction). The homepage already carries a "For AI agents" footer with AGENTS.md and llms.txt. What is missing is a clear GA bar and distribution where builders find tools.

    High impactHigh effort First result in 2 quarters Founder & CTO

    First action

    Write the GA criteria and share them with the current preview users.

    How to measure it

    Active Connect accounts

    Now
    –
    Target
    200
    By
    3 quarters

    Steps

    1. 1

      Set the GA bar

      Uptime, review times, limits and markets.

      Founder & CTO 1 week

    2. 2

      Close the gaps

      Engineering work to meet the bar.

      Founding Member of Technical Staff 1 quarter

    3. 3

      Reference agent

      Pays a supplier end to end, open source.

      Founding Member of Technical Staff 3 weeks

    4. 4

      List it

      MCP directories and client marketplaces.

      Founder & CTO 2 weeks

    5. 5

      Worked examples

      Invoices, payouts, balance top-ups.

      Founding Member of Technical Staff 1 month

    6. 6

      Track the funnel

      Sign-in to first payment to recurring volume.

      Founding GTM Lead monthly

    First result
    2 quarters
    Cost
    Engineering quarter
    Owner
    Founder & CTO

    Smallest test

    List Connect in one directory and count sign-ins for a month.

    Why it works

    Set public GA criteria: uptime, review times for agent transfers, spending limits and the countries supported next. Ship a reference agent that pays a supplier end to end. List the Connect server in public MCP directories and client marketplaces, and publish one worked example per common agent use (paying invoices, contractor payouts, topping up balances). Track agent accounts from first sign-in to recurring volume.

    Agent builders adopt the first tool that works in their client. Being the listed, documented business account for agents gives Infinite a self-serve channel that feeds Pro.

    Risks and how to handle them

    • Fraud through agent accounts

      Keep analyst approval and spending limits at GA.

    • US-only limits reach

      Publish the next markets and a waitlist.

    Builds on

    Evidence

    • Your websiteConnect page: "Infinite Connect is in preview for US businesses"; an agent connects to Infinite's MCP server, the owner verifies the business once on a hosted link, and transfers created by an agent start in review until an analyst approves; it works with any MCP client.Source
    • Your websitePricing page: Connect has no platform fee, "1% per transaction" and FX at "cost + 20%"; Pro is for "merchants and small businesses", "Starting at $2,500 per month", by demo; Enterprise is "A la carte", "Quoted per product"; payments and ramp conversions on Pro and Enterprise are quoted per transaction with no rate card, all-in with "no post-trade adjustments or hidden spread".Source
    • Your websiteHomepage: H1 "The AI-native payments layer for global business"; USD accounts at a bank partner, SWIFT, US rails, USDC and USDT, FX into EUR, GBP, MXN and BRL; segments named include payment providers, neobanks, marketplaces, treasury teams and correspondent banks; the FAQ answer to "How do I get started with Infinite?" reads "Pro and Enterprise start at Book a demo, 30 minutes on your flows." with no price; a "For AI agents" footer links AGENTS.md, llms.txt and an MCP server.Source
  • 21

    Infinite Accounts were launched for a "Merchant Developer" model, so platforms can offer banking to their own users under their own brand. The homepage names marketplaces and payment providers among its segments, and the GTM brief includes fintech platforms. Vertical software that already moves money for global SMBs (marketplaces, freight and import-export tools, creator platforms) could each bring hundreds of end accounts through one integration.

    High impactHigh effort First result in 3 quarters Cofounder & CEO

    First action

    Shortlist ten vertical platforms whose users pay or get paid across borders.

    How to measure it

    Platform-sourced end accounts

    Now
    –
    Target
    1,000
    By
    4 quarters

    Steps

    1. 1

      Shortlist

      Ten vertical platforms with cross-border users.

      Founding GTM Lead 2 weeks

    2. 2

      Define the programme

      Branding, revenue share, responsibilities.

      Cofounder & CEO 1 month

    3. 3

      Compliance model

      Who does what between partner, Infinite and the bank.

      Founder & CCO 1 month

    4. 4

      Launch kit

      UI components, sample flows, docs.

      Founder & CTO 1 quarter

    5. 5

      Sign design partners

      Three, in different verticals.

      Cofounder & CEO 1 quarter

    6. 6

      Launch and publish

      Programme page and the first case study.

      Founding GTM Lead 1 quarter

    First result
    3 quarters
    Cost
    Engineering and partner success time
    Owner
    Cofounder & CEO

    Smallest test

    One design partner pilot with 20 end accounts.

    Why it works

    Package a white-label programme: branded USD accounts, payouts and FX inside the partner's product, with onboarding that carries over Infinite's network vetting. Publish a programme page, revenue-share terms and a launch kit (UI components, sample flows, compliance responsibilities). Sign three design partners in different verticals, launch with them, and turn each into a case study.

    One platform partner equals many end customers, and their users see banking inside a tool they already use. It turns Infinite's network effect into a distribution engine.

    Risks and how to handle them

    • Partner compliance gaps

      Network vetting of every end account, and a clear responsibility matrix.

    Builds on

    Evidence

    • Your website"Introducing Infinite Accounts" (April 22, 2026): dedicated accounts with unique routing numbers through Erebor Bank, N.A., Member FDIC, across ACH, wires and stablecoins; built for a "Merchant Developer" model so platforms offer banking to their own users under their own brand; Infinite says it does not hold, control or take custody of customer funds; no named customers.Source
    • Your websiteHomepage: H1 "The AI-native payments layer for global business"; USD accounts at a bank partner, SWIFT, US rails, USDC and USDT, FX into EUR, GBP, MXN and BRL; segments named include payment providers, neobanks, marketplaces, treasury teams and correspondent banks; the FAQ answer to "How do I get started with Infinite?" reads "Pro and Enterprise start at Book a demo, 30 minutes on your flows." with no price; a "For AI agents" footer links AGENTS.md, llms.txt and an MCP server.Source
    • HiringFounding GTM Lead (Presidio, San Francisco, posted June 11, 2026): close enterprise deals across "cross-border PSPs and MTOs, neobanks, fintech platforms, and stablecoin infrastructure and FX"; "Founders stay on the calls"; "Most of a deal's value unlocks at activation, not at signature"; build outbound, CRM and a qualification rubric; a pricing playbook for transfer fees, FX spread, compliance and platform fees, with SOWs and SLAs owned with legal and the sponsor bank; "Self-serve is the top of the funnel"; hire a first SDR and a forward-deployed technical account manager once volume justifies it.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 22

    Infinite has 48 glossary terms, 11 guides and readiness articles such as genius-act-readiness, all read-only. A finance or compliance lead who reads them still has to work out what applies to their own business: which rails, whether they pay non-US suppliers, how long counterparty reviews take today, whether they need to hold stablecoins (the FAQ says they don't).

    Medium impactMedium effort First result in 2 months Founding GTM Lead

    First action

    Write the ten questions and the scoring rules.

    How to measure it

    Checker-to-demo rate

    Now
    –
    Target
    8%
    By
    2 quarters

    Steps

    1. 1

      Write questions

      Ten, each tied to a guide or glossary page.

      Founding GTM Lead 3 days

    2. 2

      Compliance read

      Educational wording, no legal advice.

      Founder & CCO 1 week

    3. 3

      Build

      Checker and one-page report.

      Founding Member of Technical Staff 2 weeks

    4. 4

      Route leads

      High-volume results to the GTM Lead.

      Founding GTM Lead 1 day

    5. 5

      Promote

      From glossary, guides and outbound.

      Founding GTM Lead ongoing

    6. 6

      Measure

      Completions and demos monthly.

      Founding GTM Lead monthly

    First result
    2 months
    Cost
    Engineering time
    Owner
    Founding GTM Lead

    Smallest test

    A five-question form version on the readiness guide.

    Why it works

    Build a ten-question checker: entity and markets, monthly volume, rails used, share paid to non-US counterparties, current review time, FX needs and stablecoin use. It returns a one-page readiness report with the relevant glossary and guide links, an estimated Connect cost at their volume and the matching plan. Ask for an email to download the report, and send high-volume results to the GTM Lead.

    It turns 262 static pages into one tool with a personal answer, and every completed check is a qualified lead with its volume already known.

    Risks and how to handle them

    • Read as legal advice

      Label it educational and link to sources.

    Builds on

    Evidence

    • Your websiteSitemap (365 URLs, checked November 9, 2026): 262 /resources pages, including 177 insights, 48 glossary terms and 11 guides, among them genius-act-readiness and genius-act-stablecoin-payments; 19 pages under /insights/compare/, while infinite-vs-bridge, infinite-vs-mural-pay and infinite-vs-noah also exist as separate pages under /insights/, next to a bridge-alternatives page; 24 event pages; 11 blog posts, seven of them team welcome posts; no changelog and no pages in other languages.Source
    • Your websiteFAQ: onboarding "Most sessions finish in one sitting" and automated checks "typically clear the same day"; non-US businesses get their own US account and routing numbers after a "1–2 day review", and "Eligibility depends on entity type and jurisdiction"; a counterparty vetted once is not re-vetted, which the page says cuts first-time review from about 30 days to 1–2 days; unlisted currencies or corridors are something to bring to a demo; a flagged transfer stops until an analyst decides.Source
    • Your websitePricing page: Connect has no platform fee, "1% per transaction" and FX at "cost + 20%"; Pro is for "merchants and small businesses", "Starting at $2,500 per month", by demo; Enterprise is "A la carte", "Quoted per product"; payments and ramp conversions on Pro and Enterprise are quoted per transaction with no rate card, all-in with "no post-trade adjustments or hidden spread".Source
  • 23

    For Monterey Car Week, Infinite runs an "Infinite House" for meetings and an invite-only dinner, with "high-value cross-border money movement" on the agenda. Its local corridors outside Europe are MXN over SPEI and BRL over Pix, and the Operations Lead must serve Latin America. Every event on the calendar is in the US, Europe, Asia or Dubai; none is in the markets where those corridors pay out.

    Medium impactMedium effort First result in 1 quarter Cofounder & CEO

    First action

    Ask current Latin American customers and partners to co-host and suggest guests.

    How to measure it

    Dinner-sourced opportunities

    Now
    –
    Target
    5 per dinner
    By
    2 quarters

    Steps

    1. 1

      Find co-hosts

      A customer or partner in each city.

      Cofounder & CEO 2 weeks

    2. 2

      Build the guest list

      20 per city across the four segments.

      Founding GTM Lead 2 weeks

    3. 3

      Event pages

      Infinite House pages with RSVP and a meeting booker.

      Founding Member of Technical Staff 2 days

    4. 4

      Host

      One topic, founder-led.

      Cofounder & CEO 1 evening each

    5. 5

      Follow up

      Demos and corridor quotes within 48 hours.

      Founding Operations Lead 1 week

    6. 6

      Reuse

      Insights into the Spanish and Portuguese pages and stories.

      Founding GTM Lead 1 month

    First result
    1 quarter
    Cost
    Travel and two dinners
    Owner
    Cofounder & CEO

    Smallest test

    One dinner in Mexico City with ten guests.

    Why it works

    Host two small dinners, one in Mexico City and one in São Paulo, for 15–20 payments, treasury and fintech leaders each, built around one topic: collecting and paying in USD from Latin America. The CEO hosts, with a local partner or customer co-hosting. Turn the conversations into the Spanish and Portuguese pages and two customer stories, and book follow-up demos on the spot.

    Small, senior rooms in the markets where the corridors run reach buyers that the big US and Asian conferences only touch. They cost less than a booth.

    Risks and how to handle them

    • Low turnout

      Co-hosts invite from their own networks.

    • Eligibility limits by market

      Confirm the onboarding markets before inviting.

    Builds on

    Evidence

    • Your websiteMonterey Car Week 2027 event page: an "Infinite House" base for meetings, an invite-only dinner with approval-based seats, and the CEO taking meetings all week; topics include "high-value cross-border money movement". The events section also covers Money2020, Token2049, Stablecon and Fintech Nerdcon.Source
    • Your websiteCoverage page: USD over ACH, RTP, Fedwire and SWIFT to "major corridors"; GBP, EUR, MXN over SPEI and BRL over Pix; USDC on six networks and USDT on seven; no live, coming-soon or requested statuses and no request form: an unlisted corridor goes to "Book a demo".Source
    • HiringFounding Operations Lead (posted October 28, 2026): "Own every live account from first transfer to recurring volume", track volume, revenue and margin weekly and find new corridors, currencies or flows; "Be the first responder in shared Slack customer channels"; run monthly invoicing and collections; "Turn every task you do twice into a runbook, and every runbook into an AI workflow"; responsiveness across Latin America, Africa, Europe and Asia; Spanish or Portuguese a plus.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 23 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on November 10, 2026, and cites them throughout. Infinite did not commission, review or endorse it, and Programmable is not affiliated with Infinite. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Infinite runs its business.

Something wrong, or do you represent Infinite? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Proof and clarity: customer stories, the homepage price line, one page per rival, a complete Infini comparison, one MCP table and a public changelog.

  2. Days 31 to 608 ideas

    Funnel and accounts: the Connect-to-Pro break-even, sandbox before the demo, activation tracking, the weekly corridor review, counterparty invites, the Sardine co-sell, a partner programme and Spanish and Portuguese pages.

  3. Days 61 to 909 ideas

    Scale and bets: signal-led outbound, requested corridors, the due-diligence pack, event tracking, the network report, Connect general availability, white-label Accounts, the readiness checker and corridor dinners.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value A counterparty vetted once is not re-vetted, so first-time review drops from about 30 days to 1–2 days. The most cited problem: month-long counterparty and KYB reviews.

  • Real USD accounts with their own routing numbers, including for non-US businesses
  • Separate providers for accounts, FX, stablecoin ramps and compliance
  • In their words: “vetted once”

Market

Competitive landscape

3 competitors compared: Bridge, BVNK and Conduit.

  • Gap to exploit: Network-wide counterparty vetting shown with customer-level proof
  • Bridge: No published pricing; demo-led
  • BVNK: Eligibility starts at $500,000 a month in payments

Hiring signals

Infinite is a small, in-person team in the Presidio hiring its first commercial roles.

  • Founding GTM Lead: Zero-to-one enterprise sales, pricing playbook, self-serve as top of funnel. Ideas 1, 2, 7, 8, 13, 15.
  • Founding Operations Lead: Owns accounts from first transfer, finds new corridors, covers Latin America. Ideas 9, 10, 14, 16.
  • Founding Member of Technical Staff: Ledgering, compliance and risk systems. Ideas 8, 11, 19, 20.

From the team that wrote this playbook

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