Inspectify's CEO writes that a new use case for a physical property visit arrives "almost weekly": lockbox installs for property managers, roof inspections after catastrophes for insurers, listing photos for agents. The plan is to become "the human layer for all real estate". But the site still sells nine inspection markets under "Inspections & Valuations finally in sync", and none of those three services has a page, a price signal or a request form. Buyers who search for them, and the growth team's campaigns, have nowhere to land.
First action
Write the lockbox-install page from the last three customer requests.
How to measure it
Inbound requests from the visit pages
- Now
- –
- Target
- 40 a month
- By
- 60 days
Steps
List the use cases
Every non-inspection visit requested in the last six months.
Enterprise sales lead 2 days
Pick four
Those with repeat demand and a clear price range.
CEO 1 day
Write the pages
Turnaround, coverage, sample output, proof.
Growth marketing lead 1 week
Build the form
"Describe your visit": property count, location, timing.
Web developer (Webflow) 2 days
Route requests
To enterprise sales within one business day.
Operations lead 1 day
Update the homepage
One line about any property visit.
Growth marketing lead 1 hour
Promote
LinkedIn posts and a note to current clients.
Growth marketing lead 1 week
Review monthly
Requests and wins per use case.
CEO monthly
Why it works
Publish a "Property visits on demand" hub with one page per proven use case (lockbox installs, post-catastrophe roof inspections, listing photos, occupancy checks), each with turnaround, coverage, sample output, the 6,000+ inspector network and a short "describe your visit" form that routes to sales. Add a homepage line under the H1: "Any property visit, anywhere, managed for you." Track which use cases draw the most requests.
The capacity already exists (Automated Scheduling, a 6,000-inspector network, doubled visit volume), so every page turns an idea the market is already asking for into a searchable, sellable product, and shows the growth team which new line to back with spend.
Ready to use
CopyVisit page template
H1: Lockbox installs for property managers, nationwide Turnaround: [x] days | Coverage: [states] | Price: from $[x] per visit What you get: photos, timestamped geolocation, condition notes How it works: send addresses -> we schedule -> field visit -> report in your dashboard or API Proof: [n] visits completed | 6,000+ inspectors | 250+ enterprise clients Form: property count, locations, timing, contact
Risks and how to handle them
Promising visits the network cannot staff
Show coverage honestly and start where supply is deepest.
Diluting the inspection message
Keep inspections first; group visits under one hub.
Evidence
- Your blogCEO letter "The Next Chapter at Inspectify" (June 9, 2026): positive cash flow for the first time, "over 350% growth of revenues" in 18 months and a 12% EBITDA margin in May; "It's almost weekly now that we have a new customer use case land on our desk to handle the physical visit to a property. Installing lockboxes for property managers? ... Inspecting roofs after large catastrophic events for insurance carriers? ... Taking marketing photos for real estate listings? Consider it done."; the goal is "to become the human layer for all real estate asset classes and all stages of a properties lifecycle", reinvesting profits "to accelerate growing market share".Source
- Your websiteSitemap (90 URLs): 61 blog posts, nine market pages (property management, build to rent, single family rental, wholesale and iBuyers, real estate broker, buyers and sellers, real estate lending, insurance, commercial), five product pages, consumer marketplace and instant-book pages, onboarding pages. No pages for lockbox installs, post-catastrophe roof inspections or listing photography, no case studies, and no API or developer page.Source
- Your websiteHomepage: H1 "Inspections & Valuations finally in sync."; "One platform for inspections, valuations, and underwriting"; scheduled "in as few as 24 hours", "Managed by us", "No added fees"; "Trusted by leading real estate companies" with customer logos (including Mainstreet Renewal, Kiavi and Steadily). The five testimonials on the page are all from inspectors (Zeke in Arizona, Jeffrey in California, Pete in Utah, David in Texas, Kris in Ontario). The footer reads "Copyright © Inspectify Inc. 2025" and the page has no social share image.Source
- Your websiteAbout page: "$19B in properties inspected", "6,000+ home inspectors", "250+ enterprise clients"; "Standardized data delivered through easy-to-use APIs"; trusted by "SFR and BTR operators, lenders, insurers, servicers, property managers, PropTech platforms". The "Careers at Inspectify" button links to LinkedIn.Source
- Your blogThe same letter: Automated Scheduling handled 80% of inspections by the end of 2024; Inspectify completed twice as many inspections as before the downturn "with a third of the headcount" in operations; 2025 acquisitions of Aloft (appraisals and valuations) and Joule Homes (home energy audits); Voxier, a "computer vision / AI layer", improves the quality of data output; property visits per month doubled in five months.Source