growth playbook · Oct 23, 2026

itD growth playbook

itD has repositioned around enterprise AI with four strong new service pages, a readiness assessment and 2026 results from Fortune 10 clients. The marketing around that shift has not caught up: robots.txt still sends search engines to a 2025 sitemap without the new pages, the homepage snippet and share images tell an older or wrong story, the newest success story is from 2023, the blog posts rarely, and the old iTalent name lingers.

Fix the plumbing first, then turn the assessment into meetings, write up the new results, use the consultants' existing writing duty, give the contract talent business a page, and expand inside staffed accounts.

Growth Score

Biggest Opportunity

Make the new AI positioning findable and provable: indexed pages, recent stories and an assessment that leads to a meeting with the right practice.

Biggest Risk

Large firms such as Slalom and Logic20/20 lead with the same AI and data message; without recent named proof, itD can look like a smaller copy of them.

Start here

The three moves to make first. Each one is written up in full below.

Point search engines at the new AI pages: robots.txt still sends them to a 2025 sitemap that leaves those pages out
Edit the Sitemap line in robots.txt and submit sitemap_index.xml in Search Console.
High impact First result in 2 weeks
Give each AI page its own share image, not the Microsoft logo
Make one share card for AI-Ready Enterprise Foundations.
Medium impact First result in 1 week
Shrink the homepage from 9.7 MB: the 2022 case-study PNGs alone weigh 3.6 MB
Re-export the two case-study PNGs as WebP.
Medium impact First result in 2 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

8 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

itD rebuilt its positioning around enterprise AI, and on October 16 it updated four AI service pages and the readiness assessment. But robots.txt points crawlers to a static sitemap made with a free online generator in March 2025, on a www host that redirects, and that list does not contain any of the four AI pages or the assessment. The live Yoast sitemap that does list them is not referenced. The homepage adds to it: no H1, a canonical tag pointing at the redirecting www address, and a search snippet about giving-back initiatives ending "Call us today!" rather than the AI-ready message in the hero.
High impactLow effort First result in 2 weeks Web and SEO Manager
First action
Edit the Sitemap line in robots.txt and submit sitemap_index.xml in Search Console.
How to measure it
Search impressions on the four AI pages and the assessment
Now
–
Target
All five indexed; impressions rising week on week
By
30 days
Steps
Swap the sitemap
Point robots.txt at /sitemap_index.xml; remove or redirect the static sitemap.xml.
Web and SEO Manager 1 hour
Submit
Send the index to Google Search Console and Bing Webmaster Tools.
Web and SEO Manager 1 hour
Request indexing
The four AI pages and the readiness assessment.
Web and SEO Manager 1 hour
Fix the homepage canonical
Self-canonical on https://itdtech.com/.
Web and SEO Manager 1 hour
Add an H1 and new description
Lead with the AI-ready promise and one proof point.
Head of Marketing 2 hours
Sweep old canonicals
Pages such as Who we are, Careers and Success stories still point to http:// addresses.
Web and SEO Manager 1 day
Check in two weeks
Coverage report and impressions for the new pages.
Web and SEO Manager 2 weeks
First result
2 weeks
Cost
$0
Owner
Web and SEO Manager
Smallest test
Fix robots.txt today and compare indexed pages in Search Console after 14 days.
Why it works
Ready to use
ChecklistAI pages indexing fix
Risks and how to handle them
Evidence
All four new AI service pages use the same share image, a Microsoft logo taken from the client logo strip. When a seller or the CEO posts one of these pages on LinkedIn, the preview shows another company's logo instead of itD's message.
Medium impactLow effort First result in 1 week Head of Marketing
First action
Make one share card for AI-Ready Enterprise Foundations.
How to measure it
LinkedIn click-through on AI page posts
Now
–
Target
+20%
By
60 days
Steps
Pick the line
Headline and one statistic per page.
Head of Marketing 2 hours
Design four cards
One template, four versions.
Designer 1 day
Set in Yoast
Open Graph and Twitter images.
Web and SEO Manager 1 hour
Refresh previews
LinkedIn Post Inspector for each URL.
Web and SEO Manager 1 hour
Share
One post per page from the company page.
Head of Marketing 1 week
Compare
Clicks per post against earlier posts.
Head of Marketing 1 month
First result
1 week
Cost
$0
Owner
Head of Marketing
Smallest test
Fix one page and post it.
Why it works
Risks and how to handle them
Evidence
On a mobile lab test the homepage scores 56 and takes 37.5 seconds to show its largest element, mostly because two case-study thumbnails are PNGs of 2.3 MB and 1.3 MB and the slider images add 3.2 MB. Real visitors, mostly on fast connections, load in 1.3 seconds, but buyers opening the link on a phone between meetings get the slow version.
Medium impactLow effort First result in 2 weeks Web and SEO Manager
First action
Re-export the two case-study PNGs as WebP.
How to measure it
Homepage weight
Now
–
Target
Under 2 MB
By
30 days
Steps
List heavy files
From the PageSpeed report.
Web and SEO Manager 1 hour
Convert images
WebP at display size.
Web and SEO Manager 1 day
Lazy-load
Below the first screen.
Web and SEO Manager 2 hours
Fix layout shift
Fixed height for the slider.
Web and SEO Manager 2 hours
Retest
Mobile PageSpeed and real-visitor CLS.
Web and SEO Manager 1 hour
Repeat
AI pages and success stories.
Web and SEO Manager 1 week
First result
2 weeks
Cost
$0
Owner
Web and SEO Manager
Smallest test
Replace the two PNGs and retest.
Why it works
Risks and how to handle them
Evidence
The readiness assessment is a strong opener: 15 questions, five dimensions, a score and recommendations, and "No email required". That keeps completion high, but every finished assessment ends anonymously unless the visitor chooses to call.
High impactLow effort First result in 1 month AI Practice Lead
First action
Add an optional "email me the report" button to the results screen.
How to measure it
Meetings booked from assessments
Now
–
Target
10% of completions
By
90 days
Steps
Map dimensions to practices
Who owns each of the five areas.
AI Practice Lead 1 day
Write the report
Score, benchmark, three actions per dimension.
AI Practice Lead 3 days
Add the options
Optional email and booking buttons.
Web and SEO Manager 2 days
Route bookings
Calendar of the matching practice lead.
Head of Sales 1 day
Follow up
One useful email a week later.
Head of Marketing ongoing
Measure
Completions, reports and meetings by dimension.
Head of Marketing monthly
First result
1 month
Cost
Staff time only
Owner
AI Practice Lead
Smallest test
Add the booking link for the weakest dimension only.
Why it works
Risks and how to handle them
Evidence
The new AI pages quote strong recent results (a Fortune 10 company's $5B+ regulatory exposure managed, 4,886 hours reclaimed, 20M+ customers unified), but the success stories page stops in 2023 and is mostly 2022 community and search work. A buyer clicking "Client Successes" sees the old itD, not the AI firm.
High impactMedium effort First result in 1 month Head of Marketing
First action
Draft the Secure & Governed AI story from the existing statistics.
How to measure it
Opportunities where a new story was sent
Now
–
Target
15
By
2 quarters
Steps
Pick four results
One per AI pillar.
Head of Marketing 2 days
Clear with clients
Anonymized wording approved.
Head of Sales 2 weeks
Interview leads
Delivery leads for each project.
Head of Marketing 1 week
Write and design
One page and a PDF each.
Head of Marketing 2 weeks
Link from pillar pages
Under the statistic it supports.
Web and SEO Manager 1 day
Archive old stories
Filter by year and practice.
Web and SEO Manager 1 day
First result
1 month
Cost
Writing and design time
Owner
Head of Marketing
Smallest test
Publish one AI story this month.
Why it works
Risks and how to handle them
Evidence
The footer still links to x.com/italentcorp and a Facebook page named iTalentCorp, the Glassdoor link says iTalent Corporation, case-study URLs carry "italents-iagent", and the blog menu still sells MojoHire. Buyers and candidates checking itD meet three names.
Medium impactLow effort First result in 1 month Head of Marketing
First action
List every place the old names appear.
How to measure it
Owned pages with old names
Now
–
Target
0
By
30 days
Steps
Audit
Site, blog, social, review profiles.
Head of Marketing 1 day
Rename handles
X and Facebook, with redirects where offered.
Head of Marketing 1 day
Update Glassdoor
Company name and logo.
People team 1 week
Retitle stories
Keep old URLs redirecting.
Web and SEO Manager 1 day
Fix product names
Fastr.ai, formerly MojoHire.
Web and SEO Manager 1 day
Check search
Brand results a month later.
Head of Marketing 1 month
First result
1 month
Cost
$0
Owner
Head of Marketing
Smallest test
Fix the footer links and the blog menu first.
Why it works
Risks and how to handle them
Evidence

This quarter 10

The core plays for the next three months.

Every itD contractor post lists "Complete client case studies and learning material (blogs, media material)" and thought leadership with the practice team as internal duties. Yet the blog published one post between December 2025 and October 2026, and its menu still shows the old product line-up.
High impactMedium effort First result in 1 quarter Head of Marketing
First action
Ask each practice lead for three topics from current work.
How to measure it
Blog posts a month
Now
–
Target
2
By
1 quarter
Steps
Set the calendar
Topics per pillar for the quarter.
Head of Marketing 1 week
Brief consultants
A 300-word field-note template.
Head of Marketing 1 week
Collect notes
One per consultant per quarter.
Practice leads monthly
Edit and publish
Two posts a month.
Head of Marketing ongoing
Fix the blog shell
Current menu, canonicals.
Web and SEO Manager 1 week
Promote
LinkedIn posts by the author.
Head of Marketing ongoing
Review
Traffic and assessment starts from posts.
Head of Marketing monthly
First result
1 quarter
Cost
Editing time
Owner
Head of Marketing
Smallest test
Publish two field notes this month.
Why it works
Risks and how to handle them
Evidence
The Greenhouse board lists 19 open client requisitions, from WhatsApp launch content and AI research program management to data engineers and community moderators. On the website this business appears only as "ITALENT® staffing solutions" in one line on the Fastr.ai page; there is no page for hiring managers who need vetted contract specialists.
High impactMedium effort First result in 1 quarter Talent Solutions Lead
First action
List the role families filled in the last 12 months.
How to measure it
Inbound talent requests
Now
–
Target
10 a quarter
By
2 quarters
Steps
Define the offer
Role families, models, regions.
Talent Solutions Lead 1 week
Gather proof
Placement speed and retention.
Talent Solutions Lead 2 weeks
Write the page
Offer, proof, form.
Head of Marketing 1 week
Add to menu
And link from the job board.
Web and SEO Manager 1 day
Route requests
To the talent team.
Head of Sales 1 day
Measure
Requests and fills.
Talent Solutions Lead monthly
First result
1 quarter
Cost
Staff time only
Owner
Talent Solutions Lead
Smallest test
Publish a one-section version and link it from the job board.
Why it works
Risks and how to handle them
Evidence
itD already has people inside large technology clients on contract roles, from launch content to AI research programs. Those seats see the problems the AI pages describe, such as stalled pilots and governance done by hand.
High impactMedium effort First result in 2 quarters Head of Sales
First action
Pick the five clients with the most placements.
How to measure it
New consulting opportunities in staffed accounts
Now
–
Target
5
By
2 quarters
Steps
Rank accounts
By placements and spend.
Head of Sales 1 week
Map teams
Sponsors and adjacent groups.
Head of Sales 2 weeks
Match pillars
One AI offer per team.
AI Practice Lead 1 week
Offer assessments
For the sponsor's group.
Head of Sales 1 month
Hold reviews
Quarterly with sponsors.
Head of Sales quarterly
Track
Opportunities by account.
Head of Sales monthly
First result
2 quarters
Cost
Staff time only
Owner
Head of Sales
Smallest test
Run one sponsor review this month.
Why it works
Risks and how to handle them
Evidence
itD lists 13 active technology partnerships, including Gainsight and Higher Logic for community, Coveo for search and Microsoft, AWS and Google Cloud for data. Partner teams need implementers they can refer, and itD's own platform-specific pages are few.
High impactMedium effort First result in 1 quarter Head of Partnerships
First action
Ask the three partner managers about co-marketing funds and directory listings.
How to measure it
Partner-referred meetings
Now
–
Target
6 a quarter
By
2 quarters
Steps
Pick partners
Certified, with results.
Head of Partnerships 1 week
Agree plans
Page, webinar, listing.
Head of Partnerships 1 month
Publish pages
One per partner.
Head of Marketing 1 month
Run webinars
One per partner.
Head of Marketing 1 quarter
Update listings
Directory profiles.
Head of Partnerships 2 weeks
Measure
Referred meetings.
Head of Partnerships monthly
First result
1 quarter
Cost
Webinar costs
Owner
Head of Partnerships
Smallest test
Book one webinar with one partner.
Why it works
Risks and how to handle them
Evidence
itD says it has built 100+ enterprise communities and calls MigrationConX "the only documented four-phase migration methodology in the market". Companies on aging community platforms need a scoped answer before they commit.
High impactMedium effort First result in 1 quarter Enterprise Community Practice…
First action
Write the two-week scope from a recent migration.
How to measure it
Paid migration assessments
Now
–
Target
4 a quarter
By
2 quarters
Steps
Define scope
Deliverables and timeline.
Enterprise Community Practice Lead 1 week
Set price
Fixed range.
Enterprise Community Practice Lead 1 week
Publish
On the community page.
Head of Marketing 1 week
Brief partners
Referral path.
Head of Partnerships 2 weeks
Sell
To current prospects.
Head of Sales 1 quarter
Track conversion
Assessment to migration.
Enterprise Community Practice Lead quarterly
First result
1 quarter
Cost
Staff time only
Owner
Enterprise Community Practice Lead
Smallest test
Offer it to three prospects.
Why it works
Risks and how to handle them
Evidence
Every testimonial on Our clients is anonymous ("Fortune 500 client"). The logo strip shows Microsoft, Alphabet, Meta and Cisco, but no named person speaks for itD's work.
Medium impactLow effort First result in 2 quarters Head of Sales
First action
List five sponsors who have praised itD in writing.
How to measure it
Named quotes or videos
Now
–
Target
3
By
2 quarters
Steps
List sponsors
Five candidates.
Head of Sales 1 week
Ask
Quote or short video.
Head of Sales 1 month
Record
Remote video.
Head of Marketing 1 month
Approve
Client communications team.
Head of Sales 1 month
Publish
On the matching pages.
Web and SEO Manager 1 week
Use in deals
Proposal template.
Head of Sales ongoing
First result
2 quarters
Cost
Video editing
Owner
Head of Sales
Smallest test
Ask one sponsor this week.
Why it works
Risks and how to handle them
Evidence
The CEO built itD after running teams at Apple and Cisco, was named to Inc.'s Female Founders 250 and founded GLAM. The AI Adoption page has a sharp view ("Deployment is not adoption") that would carry best from her.
Medium impactLow effort First result in 1 quarter CEO & Founder
First action
Record a 30-minute interview for four posts.
How to measure it
Assessment starts from LinkedIn
Now
–
Target
50 a month
By
2 quarters
Steps
Interview
Monthly, 30 minutes.
Head of Marketing monthly
Draft posts
Four a month.
Head of Marketing monthly
Approve
Founder review.
CEO & Founder weekly
Publish
Weekly.
CEO & Founder weekly
Engage
Reply to comments.
CEO & Founder weekly
Measure
Reach and clicks.
Head of Marketing monthly
First result
1 quarter
Cost
$0
Owner
CEO & Founder
Smallest test
Publish one post this week.
Why it works
Risks and how to handle them
Evidence
SmartConX, ChaMa and Fastr.ai won product awards, but their pages are short, end in "Contact us" and show no demo, pricing or trial. Buyers who want to see the product cannot.
Medium impactMedium effort First result in 1 quarter ItD Labs Product Manager
First action
Record the ChaMa demo first.
How to measure it
Demo requests across the three products
Now
–
Target
10 a quarter
By
2 quarters
Steps
Script demos
Three minutes each.
itD Labs Product Manager 1 week
Record
Screen and voice.
itD Labs Product Manager 2 weeks
Add pricing range
Starting point.
itD Labs Product Manager 1 week
Update pages
Video, range, button.
Web and SEO Manager 1 week
Cross-link
From service pages.
Web and SEO Manager 1 day
Measure
Demo requests.
itD Labs Product Manager monthly
First result
1 quarter
Cost
Video production
Owner
ItD Labs Product Manager
Smallest test
Publish the ChaMa demo.
Why it works
Risks and how to handle them
Evidence
The AI Adoption page says usage plateaus at 10-20% of potential without enablement, and the homepage says ChaMa cut a week-long content process to four hours. Clients need proof that adoption is rising.
High impactMedium effort First result in 1 quarter AI Practice Lead
First action
Define five adoption metrics.
How to measure it
Share of AI adoption engagements with a dashboard
Now
–
Target
100%
By
2 quarters
Steps
Define metrics
Usage, hours, teams.
AI Practice Lead 2 weeks
Build template
In ChaMa.
itD Labs Product Manager 1 month
Use in projects
All new engagements.
AI Practice Lead ongoing
Report monthly
To sponsors.
AI Practice Lead monthly
Publish examples
Anonymized.
Head of Marketing 1 quarter
Upsell
Next-phase proposals.
Head of Sales ongoing
First result
1 quarter
Cost
Product time
Owner
AI Practice Lead
Smallest test
Use the dashboard in one engagement.
Why it works
Risks and how to handle them
Evidence
The AI Adoption page opens with "We rolled out Claude, but people aren't using it." Many enterprises have bought assistant licences and see low usage, which is a budgeted, urgent problem.
High impactMedium effort First result in 1 quarter AI Practice Lead
First action
Write the six-week scope.
How to measure it
Rollout rescue engagements
Now
–
Target
3 a quarter
By
2 quarters
Steps
Define scope
Six weeks, three workflows.
AI Practice Lead 1 week
Publish
Section on the AI Adoption page.
Head of Marketing 1 week
Run ads
Search and LinkedIn.
Head of Marketing 1 month
Brief sellers
Talk track.
Head of Sales 1 week
Deliver
First engagements.
AI Practice Lead 1 quarter
Publish results
Usage before and after.
Head of Marketing 2 quarters
First result
1 quarter
Cost
Ad budget
Owner
AI Practice Lead
Smallest test
Offer it to five current clients.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

The readiness assessment collects scores on five dimensions from every visitor who finishes it. With enough completions, itD can publish what holds enterprises back, by industry and size.
High impactMedium effort First result in 3 quarters AI Practice Lead
First action
Check that anonymous results are stored with industry and size.
How to measure it
Report downloads
Now
–
Target
1,000
By
3 quarters
Steps
Store results
Anonymous, with industry.
Web and SEO Manager 2 weeks
Drive completions
Campaigns and partners.
Head of Marketing 2 quarters
Analyze
By dimension and industry.
AI Practice Lead 1 month
Write report
Charts and findings.
Head of Marketing 1 month
Launch
Press and webinar.
Head of Marketing 1 month
Repeat
Annually.
Head of Marketing yearly
First result
3 quarters
Cost
Design and PR
Owner
AI Practice Lead
Smallest test
Publish a first data note at 100 completions.
Why it works
Risks and how to handle them
Evidence
itD has offices in Krakow, London and Cork, and its governance service already covers GDPR and names the EU Digital Services Act. European enterprises are building AI governance programs.
High impactHigh effort First result in 4 quarters Managing Director
First action
Count current European clients and staff.
How to measure it
European opportunities
Now
–
Target
10
By
4 quarters
Steps
Assess
Clients and staff in Europe.
Managing Director, AI & Cybersecurity Advisory 1 month
Build page
European proof and contacts.
Head of Marketing 1 month
Name a lead
From current offices.
CEO & Founder 1 month
Run roundtables
London and Dublin.
Managing Director, AI & Cybersecurity Advisory 2 quarters
Partner
With a European law or audit firm.
Head of Partnerships 2 quarters
Review
Pipeline after a year.
CEO & Founder 4 quarters
First result
4 quarters
Cost
Events and travel
Owner
Managing Director, AI & Cybersecurity Advisory
Smallest test
Run one roundtable.
Why it works
Risks and how to handle them
Evidence
The four new AI pages each describe a maturity path, and the readiness assessment scores the same areas. Buyers still see four separate services.
High impactHigh effort First result in 2 quarters CEO & Founder
First action
Design the diagnostic outline.
How to measure it
Diagnostics converting to programs
Now
–
Target
50%
By
4 quarters
Steps
Design diagnostic
Two weeks, five dimensions.
AI Practice Lead 1 month
Set price
Fixed fee, credited.
CEO & Founder 2 weeks
Build plan template
Across four pillars.
AI Practice Lead 1 month
Train sellers
One program story.
Head of Sales 1 month
Sell
First ten diagnostics.
Head of Sales 2 quarters
Review
Conversion and deal size.
CEO & Founder quarterly
First result
2 quarters
Cost
Staff time only
Owner
CEO & Founder
Smallest test
Sell one diagnostic to an existing client.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

The CEO founded GLAM for girls' leadership and is recognized as a female founder. Few consultancies host a peer forum for women leading AI programs in enterprises.
Medium impactLow effort First result in 2 quarters CEO & Founder
First action
Invite ten executives to the first roundtable.
How to measure it
Attendee follow-up meetings
Now
–
Target
5 per event
By
2 quarters
Steps
Design format
Ninety minutes, peer-led.
CEO & Founder 2 weeks
Invite
Clients and prospects.
Head of Sales 1 month
Host
Quarterly.
CEO & Founder quarterly
Donate
To GLAM per attendee.
Finance quarterly
Share themes
Anonymized post.
Head of Marketing quarterly
Follow up
One-to-one.
Head of Sales quarterly
First result
2 quarters
Cost
Event costs
Owner
CEO & Founder
Smallest test
Host one dinner.
Why it works
Risks and how to handle them
Evidence
itD has 48 YouTube videos but 60 subscribers and about 6,000 total views. The footage exists; the audience is on LinkedIn.
Medium impactLow effort First result in 1 month Head of Marketing
First action
Pick the ten best videos.
How to measure it
LinkedIn clip views
Now
–
Target
20,000
By
1 quarter
Steps
Audit videos
Fit with the AI story.
Head of Marketing 1 week
Cut clips
Captioned, 45 seconds.
Video editor 2 weeks
Post
Two a week.
Head of Marketing weekly
Unlist outdated
Old product names.
Head of Marketing 1 day
Track
Views and clicks.
Head of Marketing weekly
Decide
More or stop.
Head of Marketing 1 quarter
First result
1 month
Cost
Editing time
Owner
Head of Marketing
Smallest test
Post three clips.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Info

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

New accounts: 100,000 free credits with code BETA100K

Find the companies

Talk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
Sitemap and homepage fix, share images, lighter homepage, assessment routing, first AI story and the rename cleanup.
Days 31 to 6012 ideas
Consultant field notes, talent page, staffed-account map, partner co-marketing, migration assessment, references, founder posts, Labs demos, ChaMa dashboards, rollout rescue; roundtable and video clips.
Days 61 to 903 ideas
The readiness benchmark, the European governance push and the staged AI program.

itD growth playbook

Diagnosis

Point search engines at the new AI pages: robots.txt still sends them to a 2025 sitemap that leaves those pages out

Give each AI page its own share image, not the Microsoft logo

Shrink the homepage from 9.7 MB: the 2022 case-study PNGs alone weigh 3.6 MB

This week 6

How to run it: Point search engines at the new AI pages: robots.txt still sends them to a 2025 sitemap that leaves those pages out

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give each AI page its own share image, not the Microsoft logo

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Shrink the homepage from 9.7 MB: the 2022 case-study PNGs alone weigh 3.6 MB

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn the AI readiness score into a meeting: route each result to the practice that fixes the weakest dimension

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Write the 2026 AI results up as case stories: the newest story on the site is from March 2023

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Finish the move from iTalent to itD in social handles, story titles and the blog menu

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 10

How to run it: Use the writing duty already in every consultant's contract to publish two posts a month

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give the contract talent business its own page: the job board shows it, the website barely does

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn contractor placements into consulting accounts with an account map

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence