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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 5
  • This quarter · 11
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Vasansi Jaipur
Vasansi Jaipur logo

growth playbook · Oct 21, 2026

vasansi.com (opens in a new tab)

Vasansi Jaipur growth playbook

Diagnosis

Vasansi Jaipur is a seven-generation textile family with a large and fast-growing online catalogue (3,342 products, 1,872 added in 2026) and a site that already loads fast for real visitors.

The gaps are in trust and follow-up at high price points: made-to-order lehengas show "Only 10 items in stock!", product pages have no reviews, returns are strict, prices are in rupees only for overseas buyers, and the membership dates it collects are not used. This playbook fixes the made-to-order message, adds reviews, a WhatsApp consultant button and store pages first, then opens overseas pricing, video bridal appointments, custom fit and family wardrobes.

Growth Score

6/10

Biggest Opportunity

Sell the wedding, not the outfit: custom fit, consultants, family orders and overseas families, built on a craft story few rivals can match.

Biggest Risk

Heavy constant discounting and strict returns can wear down trust and margin against rivals such as Kalki Fashion that promise custom fitting and easy returns.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Swap "Only 10 items in stock!" on made-to-order outfits for a dispatch date and "made for you" message

    Turn off the stock message for the "Made-To-Order" variant option in the theme.

    High impact First result in 2 weeks
  2. 2

    Put real customer reviews and photos on the product pages, starting with the bridal lehengas

    Fix the broken Deep Blue Anarkali testimonial link.

    High impact First result in 1 month
  3. 3

    Fix the page language tag that reads "ShopLocaleDrop", and add missing alt text

    Edit the theme layout file.

    Medium impact First result in 1 day

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 5Big bets · 6Fill-ins · 7Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 5

Quick wins with a clear first action.

  • 01

    Vasansi's made-to-order lehengas cost Rs 25,000 and more and say "Dispatches within 28 Working Days", but the same page also says "Only 10 items in stock!" above the Add to cart button. In a sample of eight other made-to-order pages, seven showed the same "Only 10" line. A bride who reads "made to order" and "only 10 in stock" on one screen is left guessing which is true, at exactly the moment she is deciding whether to trust a Rs 27,360 order she cannot cancel. With 1,542 products offering a made-to-order option, this is on almost half the catalogue.

    High impactLow effort First result in 2 weeks E commerce manager

    First action

    Turn off the stock message for the "Made-To-Order" variant option in the theme.

    How to measure it

    Made-to-order page conversion

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Confirm the cause

      Check how inventory is set on made-to-order variants.

      Shopify developer 1 day

    2. 2

      Hide the counter

      No stock message when the variant is made-to-order.

      Shopify developer 1 day

    3. 3

      Show a date

      Dispatch-by date from the lead time, skipping Sundays and holidays.

      Shopify developer 3 days

    4. 4

      Add the made-for-you line

      Short copy plus WhatsApp link to a consultant.

      E-commerce manager 1 day

    5. 5

      Check ready-to-ship

      Counter only where stock is real.

      Merchandiser 2 days

    6. 6

      Measure

      Conversion and pre-order WhatsApp questions before and after.

      E-commerce manager monthly

    First result
    2 weeks
    Cost
    Developer time
    Owner
    E commerce manager

    Smallest test

    Remove the counter on the ten best-selling made-to-order lehengas and compare a month of orders.

    Why it works

    Hide the stock counter on made-to-order variants (it is the placeholder inventory, not real stock) and show what the buyer needs instead: "Made for you in Jaipur. Order today, dispatched by 28 November" (the date worked out from the working-day lead time), with one line on how to share measurements or ask a consultant on WhatsApp. Keep a real stock counter only on ready-to-ship pieces where it is true.

    For an expensive, made-for-you outfit, a clear date answers the buyer's biggest question ("will it arrive before the wedding?") and removes a message that reads like a pressure tactic. It also cuts the pre-order calls and WhatsApp questions the consultants answer every day.

    Ready to use

    ChecklistMade-to-order page fix

    [ ] No stock counter on made-to-order variants
[ ] "Dispatched by <date>" from the working-day lead time
[ ] "Made for you in Jaipur" line with measurements help
[ ] WhatsApp a consultant with the product link prefilled
[ ] Real stock counter on ready-to-ship only
[ ] Lead times reviewed monthly

    Risks and how to handle them

    • Lead times slip

      Show the date only where the workshop can meet it, and update lead times monthly.

    Evidence

    • Your websiteProduct page, Olive Aura Lehenga Set in Bandhej Tissue: Rs 27,360 (regular Rs 34,200, "Save 20%"); every size is "Made-To-Order"; "Made-to-Order: Dispatches within 28 Working Days"; and above the Add to cart button: "Only 10 items in stock!". In a sample of 8 other made-to-order pages checked on October 20, 2026, 7 showed "Only 10 items in stock" and one "Only 5 items in stock". The product pages show no customer reviews.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • Your websiteRefund policy: return or exchange "intimation should be given to us within 3 days of receiving the products"; refunds and exchanges become "store credit which can be utilized anytime within six months"; the customer pays return shipping and sends goods to the online office, "not to any of our retail stores". The terms add that returns do not apply to discounted or sale products and that orders "can not be canceled".Source
  • 02

    The homepage has seven text testimonials, and one of their "CLICK TO VIEW" links goes to a missing page. The product pages, where buyers decide on Rs 25,000+ lehengas, show no reviews at all.

    High impactLow effort First result in 1 month E commerce manager

    First action

    Fix the broken Deep Blue Anarkali testimonial link.

    How to measure it

    Lehengas with reviews

    Now
    –
    Target
    100
    By
    90 days

    Steps

    1. 1

      Fix the link

      Point to a live product.

      E-commerce manager 1 hour

    2. 2

      Turn on reviews

      Widget on product pages.

      Shopify developer 2 days

    3. 3

      Import testimonials

      With permission.

      E-commerce manager 1 day

    4. 4

      Ask buyers

      WhatsApp a week after delivery.

      Customer care lead ongoing

    5. 5

      Reward photos

      Store credit for photo reviews.

      E-commerce manager 1 day

    6. 6

      Measure

      Conversion on reviewed pages.

      E-commerce manager monthly

    First result
    1 month
    Cost
    Review app cost
    Owner
    E commerce manager

    Smallest test

    Collect ten photo reviews from recent bridal buyers.

    Why it works

    Turn on product reviews (Judge.me is already linked to the site), import the testimonials you have permission to use, and ask every delivered order for a photo review on WhatsApp a week after delivery. Fix or replace the broken testimonial link.

    Expensive occasion wear sells on proof from other brides and families, and photo reviews show fit and colour better than studio shots.

    Risks and how to handle them

    • Negative reviews

      Reply quickly and fix the issue.

    Evidence

    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • Your websiteProduct page, Olive Aura Lehenga Set in Bandhej Tissue: Rs 27,360 (regular Rs 34,200, "Save 20%"); every size is "Made-To-Order"; "Made-to-Order: Dispatches within 28 Working Days"; and above the Add to cart button: "Only 10 items in stock!". In a sample of 8 other made-to-order pages checked on October 20, 2026, 7 showed "Only 10 items in stock" and one "Only 5 items in stock". The product pages show no customer reviews.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
  • 03

    The homepage's HTML says lang="ShopLocaleDrop", a theme template error, instead of "en". Search engines, translation tools and screen readers use that tag; Google's audit flags it.

    Medium impactLow effort First result in 1 day Shopify developer

    First action

    Edit the theme layout file.

    How to measure it

    Valid lang tag

    Now
    –
    Target
    100% of pages
    By
    7 days

    Steps

    1. 1

      Find the line

      theme.liquid html tag.

      Shopify developer 1 hour

    2. 2

      Fix

      Use the locale ISO code.

      Shopify developer 1 hour

    3. 3

      Alt text

      Seven homepage images.

      E-commerce manager 1 hour

    4. 4

      Retest

      PageSpeed accessibility.

      Shopify developer 1 hour

    5. 5

      Check templates

      Product and collection pages.

      Shopify developer 1 hour

    6. 6

      Note it

      For future theme updates.

      Shopify developer 1 hour

    First result
    1 day
    Cost
    $0
    Owner
    Shopify developer

    Smallest test

    Fix the tag today.

    Why it works

    Change the theme so the tag prints the locale code ("en"), and add alt text to the seven homepage images.

    A one-line fix removes an error on every page of the site.

    Risks and how to handle them

    • Theme updates undo it

      Check after each update.

    Evidence

    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • PageSpeedGoogle PageSpeed (mobile): score 71, desktop 93; in the lab test the main image appears after 8.9s, but real visitors (Chrome UX Report) see it in 1.7s at the 75th percentile and the site passes Core Web Vitals. JavaScript is 1,034 KB, of which third parties are about 1,003 KB (Google Tag Manager 338 KB, Facebook 225 KB); longer cache lifetimes would save about 2.3s in the lab.Source
  • 04

    The homepage invites shoppers to "TALK TO VASANSI'S FASHION CONSULTANTS" by phone or WhatsApp, but a shopper on a product page has to copy the product and explain what she means.

    High impactLow effort First result in 2 weeks Fashion consultant team lead

    First action

    Write the prefilled message.

    How to measure it

    Chat-to-order rate

    Now
    –
    Target
    20%
    By
    60 days

    Steps

    1. 1

      Write message

      Product name, code, link.

      Fashion consultant team lead 1 hour

    2. 2

      Add button

      Product template.

      Shopify developer 1 day

    3. 3

      Track

      Code per chat.

      E-commerce manager 2 days

    4. 4

      Reply standards

      Within 15 minutes in store hours.

      Fashion consultant team lead 1 week

    5. 5

      Quick replies

      Sizes, lead times, fabrics.

      Fashion consultant team lead 1 week

    6. 6

      Measure

      Orders from chats.

      E-commerce manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Fashion consultant team lead

    Smallest test

    Add the button to lehengas first.

    Why it works

    Add a "Ask a consultant about this outfit" WhatsApp button on product pages, prefilled with the product name, code and link. Track chats to orders with a code.

    Expensive occasion wear is often bought after a conversation, and context saves the consultant time.

    Risks and how to handle them

    • Too many chats

      Quick replies for common questions.

    Evidence

    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • Your websiteProduct page, Olive Aura Lehenga Set in Bandhej Tissue: Rs 27,360 (regular Rs 34,200, "Save 20%"); every size is "Made-To-Order"; "Made-to-Order: Dispatches within 28 Working Days"; and above the Add to cart button: "Only 10 items in stock!". In a sample of 8 other made-to-order pages checked on October 20, 2026, 7 showed "Only 10 items in stock" and one "Only 5 items in stock". The product pages show no customer reviews.Source
  • 05

    Vasansi has stores in four cities and same-day delivery collections for Ahmedabad, Indore and Delhi, but the stores sit on one contact page. Searches like "lehenga store in Ahmedabad" have no page to land on.

    Medium impactLow effort First result in 1 month Store manager

    First action

    Create the Ahmedabad store page.

    How to measure it

    Store-page sessions

    Now
    –
    Target
    1,000 a month
    By
    90 days

    Steps

    1. 1

      Write pages

      Four stores.

      E-commerce manager 1 week

    2. 2

      Photos

      Store interiors.

      Store manager 1 week

    3. 3

      Booking

      Appointment form.

      Shopify developer 3 days

    4. 4

      Link delivery

      Same-day collection per city.

      E-commerce manager 1 day

    5. 5

      Google profiles

      Link and update.

      Store manager 1 day

    6. 6

      Measure

      Sessions and bookings.

      E-commerce manager monthly

    First result
    1 month
    Cost
    Photography
    Owner
    Store manager

    Smallest test

    Publish one store page and watch its searches.

    Why it works

    Give each store its own page: address, hours, photos, the consultant's WhatsApp, appointment booking and the same-day delivery collection for that city. Link each page to its Google Business Profile.

    Local pages win nearby searches and show buyers they can see and try outfits in person.

    Risks and how to handle them

    • Duplicate content

      Write each page from the store itself.

    Evidence

    • Your websiteStores: Jaipur (Sitapura and the Rambagh headquarters), Delhi (Greater Kailash-1), Indore (New Palasia) and Ahmedabad (near Iskcon). Our Story: "values transferred down seven generations in textiles and handicrafts", starting at Jaipur Saree Kendra, "Shop no. 153, Johari Bazaar"; Shailendra Sancheti "was the first to introduce traditional tie-dyes and hand block prints in pastel and earthy hues" and "innovated a eight metre long saree"; the family name is linked to "bandhani", "Leheriya", "Kota Doria" and "Block Printed" sarees.Source
    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source

This quarter 11

The core plays for the next three months.

  • 06

    Vasansi ships with DHL and FedEx and says overseas buyers pay customs, but prices are shown only in rupees. Kalki Fashion sells to the US with "free shipping & easy returns across USA". Indian families abroad buy wedding outfits online and compare in their own currency.

    High impactMedium effort First result in 1 quarter E commerce manager

    First action

    Check overseas sessions and orders in analytics.

    How to measure it

    International order share

    Now
    –
    Target
    15%
    By
    3 quarters

    Steps

    1. 1

      Check demand

      Overseas traffic by country.

      E-commerce manager 1 day

    2. 2

      Set markets

      Five countries.

      Shopify developer 1 week

    3. 3

      Shipping rates

      DHL and FedEx by zone.

      E-commerce manager 1 week

    4. 4

      Duties

      Estimate at checkout.

      Shopify developer 1 week

    5. 5

      International page

      Times and returns.

      E-commerce manager 3 days

    6. 6

      Promote

      Instagram ads in those countries.

      Social media manager 1 month

    First result
    1 quarter
    Cost
    Shipping and app costs
    Owner
    E commerce manager

    Smallest test

    Turn on USD pricing for the lehenga collection.

    Why it works

    Turn on Shopify Markets for the US, UK, UAE, Canada and Australia with local prices, shipping cost and an estimate of duties at checkout. Add a short international page with delivery times for made-to-order pieces.

    Local prices and clear duties remove the two biggest doubts of an overseas buyer, and overseas orders tend to be larger.

    Risks and how to handle them

    • Returns from abroad

      Offer exchanges and alteration help instead of refunds.

    Evidence

    • Your websiteShipping and Taxes page: shipping via "DHL, FedEx, BlueDart"; "Ready-to-Ship products take about 1-7 working days to leave our facility"; made-to-order lead times are on each product; "In case of international shipments, Custom Duties and/or local taxes are to be borne by the customer." Prices on the site are shown in rupees only.Source
    • Competitor researchRivals' own homepages: Kalki Fashion offers "Indian clothes with custom fitting, free shipping & easy returns across USA"; Biba offers "Free Shipping COD available"; Jaypore sells "handcrafted products made by Indian artisans".Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
  • 07

    The catalogue has 832 products above Rs 20,000, and bridal and engagement lehengas are the blog's latest focus. Brides who cannot visit Jaipur, Delhi, Indore or Ahmedabad still want to see the fabric move.

    High impactMedium effort First result in 1 month Fashion consultant team lead

    First action

    Set up a booking calendar for two consultants.

    How to measure it

    Video appointment close rate

    Now
    –
    Target
    35%
    By
    2 quarters

    Steps

    1. 1

      Set calendar

      Two consultants.

      Fashion consultant team lead 1 week

    2. 2

      Booking page

      From bridal pages.

      Shopify developer 1 week

    3. 3

      Prepare

      Studio corner and lighting.

      Store manager 1 week

    4. 4

      Script

      Fabric, colour, fit, timing.

      Fashion consultant team lead 1 week

    5. 5

      Follow up

      Payment link and measurements.

      Fashion consultant team lead ongoing

    6. 6

      Measure

      Bookings and orders.

      E-commerce manager monthly

    First result
    1 month
    Cost
    Consultant time
    Owner
    Fashion consultant team lead

    Smallest test

    Run ten video appointments.

    Why it works

    Offer bookable 30-minute video appointments with a consultant who shows the outfit on a model or mannequin, discusses colour and measurements, and sends a payment link.

    A live viewing closes high-value orders that photos alone cannot.

    Risks and how to handle them

    • No-shows

      Small refundable booking fee.

    Evidence

    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Your websiteBlog: 34 posts in total; the latest is "The Engagement Lehenga Edit Handcrafted Royal" (June 3, 2026), before that "Royal Bridal Lehengas Rooted in Tradition" (May 2026) and a Karwa Chauth saree post (September 2025). Live chat runs on Tawk.to; the social links are Instagram (vasansi_jaipur) and Facebook.Source
    • Your websiteStores: Jaipur (Sitapura and the Rambagh headquarters), Delhi (Greater Kailash-1), Indore (New Palasia) and Ahmedabad (near Iskcon). Our Story: "values transferred down seven generations in textiles and handicrafts", starting at Jaipur Saree Kendra, "Shop no. 153, Johari Bazaar"; Shailendra Sancheti "was the first to introduce traditional tie-dyes and hand block prints in pastel and earthy hues" and "innovated a eight metre long saree"; the family name is linked to "bandhani", "Leheriya", "Kota Doria" and "Block Printed" sarees.Source
  • 08

    Almost half the catalogue is made to order, with 28 working days or more of lead time, yet buyers still pick S to XXL. Kalki promotes "custom fitting". Fit is the reason most outfits are returned or altered.

    High impactMedium effort First result in 2 quarters Director

    First action

    Ask the workshop which measurements it needs.

    How to measure it

    Made-to-measure orders

    Now
    –
    Target
    30%
    By
    2 quarters

    Steps

    1. 1

      Set measurements

      With the workshop.

      Director 1 week

    2. 2

      Measure guide

      Video and chart.

      Social media manager 2 weeks

    3. 3

      Product option

      Custom fields.

      Shopify developer 1 week

    4. 4

      Consultant check

      Before cutting.

      Fashion consultant team lead ongoing

    5. 5

      Price

      Small fee or free.

      Director 1 week

    6. 6

      Measure

      Exchanges and alterations.

      E-commerce manager monthly

    First result
    2 quarters
    Cost
    Workshop time
    Owner
    Director

    Smallest test

    Offer custom fit on ten lehengas.

    Why it works

    Add a "custom measurements" option to made-to-order items (bust, waist, hip, length, blouse), with a video on how to measure and a consultant check before cutting.

    Custom fit removes the main reason for exchanges and justifies the wait.

    Risks and how to handle them

    • Wrong measurements

      Consultant confirms before cutting.

    Evidence

    • Your websiteProduct page, Olive Aura Lehenga Set in Bandhej Tissue: Rs 27,360 (regular Rs 34,200, "Save 20%"); every size is "Made-To-Order"; "Made-to-Order: Dispatches within 28 Working Days"; and above the Add to cart button: "Only 10 items in stock!". In a sample of 8 other made-to-order pages checked on October 20, 2026, 7 showed "Only 10 items in stock" and one "Only 5 items in stock". The product pages show no customer reviews.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Competitor researchRivals' own homepages: Kalki Fashion offers "Indian clothes with custom fitting, free shipping & easy returns across USA"; Biba offers "Free Shipping COD available"; Jaypore sells "handcrafted products made by Indian artisans".Source
    • Your websiteRefund policy: return or exchange "intimation should be given to us within 3 days of receiving the products"; refunds and exchanges become "store credit which can be utilized anytime within six months"; the customer pays return shipping and sends goods to the online office, "not to any of our retail stores". The terms add that returns do not apply to discounted or sale products and that orders "can not be canceled".Source
  • 09

    The current policy gives 3 days to notify, store credit only, return shipping paid by the customer, and no returns to stores. Rival Kalki advertises "easy returns". A strict policy holds back first-time online buyers.

    High impactLow effort First result in 1 quarter Director

    First action

    Count last year's exchange requests and their reasons.

    How to measure it

    First-order conversion

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Review data

      Exchanges and reasons.

      Customer care lead 1 week

    2. 2

      Set rules

      Ready-to-ship only.

      Director 1 week

    3. 3

      Train stores

      Exchange process.

      Store manager 1 week

    4. 4

      Update pages

      Policy and product pages.

      E-commerce manager 2 days

    5. 5

      Track

      Exchange rate and cost.

      Customer care lead monthly

    6. 6

      Review

      After a quarter.

      Director 1 quarter

    First result
    1 quarter
    Cost
    Exchange handling cost
    Owner
    Director

    Smallest test

    Accept exchanges at the Jaipur store for a month.

    Why it works

    Keep made-to-order rules, but give ready-to-ship items a 7-day size exchange, accept exchanges at the four stores, and state it on product pages.

    An easy exchange lowers the risk of a first online order, and store exchanges bring people into stores.

    Risks and how to handle them

    • More exchanges

      Better size guides; limit to unworn items with tags.

    Evidence

    • Your websiteRefund policy: return or exchange "intimation should be given to us within 3 days of receiving the products"; refunds and exchanges become "store credit which can be utilized anytime within six months"; the customer pays return shipping and sends goods to the online office, "not to any of our retail stores". The terms add that returns do not apply to discounted or sale products and that orders "can not be canceled".Source
    • Your websiteStores: Jaipur (Sitapura and the Rambagh headquarters), Delhi (Greater Kailash-1), Indore (New Palasia) and Ahmedabad (near Iskcon). Our Story: "values transferred down seven generations in textiles and handicrafts", starting at Jaipur Saree Kendra, "Shop no. 153, Johari Bazaar"; Shailendra Sancheti "was the first to introduce traditional tie-dyes and hand block prints in pastel and earthy hues" and "innovated a eight metre long saree"; the family name is linked to "bandhani", "Leheriya", "Kota Doria" and "Block Printed" sarees.Source
    • Competitor researchRivals' own homepages: Kalki Fashion offers "Indian clothes with custom fitting, free shipping & easy returns across USA"; Biba offers "Free Shipping COD available"; Jaypore sells "handcrafted products made by Indian artisans".Source
  • 10

    855 of 3,342 products have a description under 150 characters, including new pieces added every week. Buyers and search engines learn little about the fabric, work or occasion.

    Medium impactMedium effort First result in 1 quarter Merchandiser

    First action

    Write the template and five examples.

    How to measure it

    Thin descriptions

    Now
    –
    Target
    Under 100
    By
    2 quarters

    Steps

    1. 1

      Template

      Six fields.

      Merchandiser 1 week

    2. 2

      Best sellers

      Top 200.

      Merchandiser 1 month

    3. 3

      New products

      Every new upload.

      Merchandiser ongoing

    4. 4

      Search titles

      Fabric and craft in titles.

      E-commerce manager 1 month

    5. 5

      Check

      Accuracy review.

      Director monthly

    6. 6

      Measure

      Conversion and organic traffic.

      E-commerce manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Merchandiser

    Smallest test

    Rewrite ten best-selling lehengas.

    Why it works

    Write a template: fabric, technique (bandhej, leheriya, zardozi, gota), what is included, occasion, fit notes, care. Start with the best sellers and all new products.

    Better descriptions answer questions before the WhatsApp chat and help search.

    Risks and how to handle them

    • Volume

      Prioritise by traffic.

    Evidence

    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Your websiteStores: Jaipur (Sitapura and the Rambagh headquarters), Delhi (Greater Kailash-1), Indore (New Palasia) and Ahmedabad (near Iskcon). Our Story: "values transferred down seven generations in textiles and handicrafts", starting at Jaipur Saree Kendra, "Shop no. 153, Johari Bazaar"; Shailendra Sancheti "was the first to introduce traditional tie-dyes and hand block prints in pastel and earthy hues" and "innovated a eight metre long saree"; the family name is linked to "bandhani", "Leheriya", "Kota Doria" and "Block Printed" sarees.Source
  • 11

    Vasansi's story is rooted in Jaipur crafts: the family popularised pastel tie-dyes and block prints and is linked with bandhani, leheriya and Kota Doria. Buyers search these words, but the blog has only 34 posts.

    High impactMedium effort First result in 2 quarters Social media manager

    First action

    Film the bandhej process.

    How to measure it

    Craft guide sessions

    Now
    –
    Target
    5,000 a month
    By
    3 quarters

    Steps

    1. 1

      Pick crafts

      Four.

      Social media manager 1 week

    2. 2

      Film

      Workshops.

      Social media manager 1 month

    3. 3

      Write

      Guides.

      Social media manager 1 month

    4. 4

      Link products

      Collections per craft.

      E-commerce manager 1 week

    5. 5

      Promote

      Reels.

      Social media manager ongoing

    6. 6

      Measure

      Sessions and sales.

      E-commerce manager monthly

    First result
    2 quarters
    Cost
    Filming
    Owner
    Social media manager

    Smallest test

    Publish the bandhej guide.

    Why it works

    Publish one guide per craft: how it is made, how to tell real from printed, care, and the Vasansi collection in that craft, with a short film from the workshops.

    Craft guides earn search traffic and explain the price of handmade work.

    Risks and how to handle them

    • Slow results

      Share films on Instagram straight away.

    Evidence

    • Your websiteStores: Jaipur (Sitapura and the Rambagh headquarters), Delhi (Greater Kailash-1), Indore (New Palasia) and Ahmedabad (near Iskcon). Our Story: "values transferred down seven generations in textiles and handicrafts", starting at Jaipur Saree Kendra, "Shop no. 153, Johari Bazaar"; Shailendra Sancheti "was the first to introduce traditional tie-dyes and hand block prints in pastel and earthy hues" and "innovated a eight metre long saree"; the family name is linked to "bandhani", "Leheriya", "Kota Doria" and "Block Printed" sarees.Source
    • Your websiteBlog: 34 posts in total; the latest is "The Engagement Lehenga Edit Handcrafted Royal" (June 3, 2026), before that "Royal Bridal Lehengas Rooted in Tradition" (May 2026) and a Karwa Chauth saree post (September 2025). Live chat runs on Tawk.to; the social links are Instagram (vasansi_jaipur) and Facebook.Source
  • 12

    The blog's last post was in June 2026 and its Karwa Chauth post was from 2025. Buyers search for Teej, Karwa Chauth, Diwali and wedding outfits weeks before.

    Medium impactLow effort First result in 1 month Social media manager

    First action

    List the next six occasions with dates.

    How to measure it

    Occasion revenue

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Calendar

      Six occasions.

      Social media manager 1 week

    2. 2

      Posts

      One per occasion.

      Social media manager monthly

    3. 3

      Collections

      Matching edits.

      Merchandiser monthly

    4. 4

      Reels

      Three per occasion.

      Social media manager monthly

    5. 5

      Email and WhatsApp

      Customer list.

      E-commerce manager monthly

    6. 6

      Measure

      Sales by occasion.

      E-commerce manager monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Social media manager

    Smallest test

    Publish the wedding-season edit now.

    Why it works

    Plan posts, collections and reels eight weeks before each occasion (Teej, Karwa Chauth, Diwali, wedding season, Eid, Holi), each linking the matching collection.

    Content that arrives before the search peak ranks in time and sells the season.

    Risks and how to handle them

    • Missed dates

      Fixed calendar reviewed monthly.

    Evidence

    • Your websiteBlog: 34 posts in total; the latest is "The Engagement Lehenga Edit Handcrafted Royal" (June 3, 2026), before that "Royal Bridal Lehengas Rooted in Tradition" (May 2026) and a Karwa Chauth saree post (September 2025). Live chat runs on Tawk.to; the social links are Instagram (vasansi_jaipur) and Facebook.Source
    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
  • 13

    The membership form collects date of birth and anniversary, promising birthday gifts and previews. If those dates sit in a form inbox, the best two reasons to contact a customer each year are lost.

    High impactLow effort First result in 1 month E commerce manager

    First action

    Export membership form entries.

    How to measure it

    Member repeat rate

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Export

      Form entries.

      E-commerce manager 1 day

    2. 2

      Import

      Customer profiles with dates.

      Shopify developer 1 week

    3. 3

      Messages

      Birthday, anniversary, early access.

      E-commerce manager 1 week

    4. 4

      Automate

      Triggered sends.

      Shopify developer 1 week

    5. 5

      Store sign-up

      Same form in stores.

      Store manager ongoing

    6. 6

      Measure

      Orders from messages.

      E-commerce manager monthly

    First result
    1 month
    Cost
    Messaging tool
    Owner
    E commerce manager

    Smallest test

    Send this month's birthday messages by hand.

    Why it works

    Move members into Shopify customer profiles with the dates, then send automatic messages: a birthday gift two weeks before, an anniversary edit, and early access to sales.

    Personal dates give a reason to buy, and occasion wear is bought for exactly these moments.

    Risks and how to handle them

    • Consent

      Ask clearly and allow opt-out.

    Evidence

    • Your websiteVasansi Membership page: a form for name, mobile, date of birth, anniversary, email and address, promising "Members-Only Discounts, Exclusive Preview of Limited Edition Collections & Sales and Special Birthday Gifts". The Exhibition 2025 page is a lead form asking where people heard of the sale, with options including "WhatsApp in group", "Screen in Your Apartment Lift", "Influencer" and "Newspaper". A Jaipur Sale page advertises a 20 February - 2 March sale at the Sitapura venue.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
  • 14

    The exhibition form asks where people heard of the sale, including WhatsApp groups, influencers, newspapers and "Screen in Your Apartment Lift". Self-reported answers are rough, and online orders from those channels are not counted.

    Medium impactLow effort First result in 1 month E commerce manager

    First action

    Create codes for the next sale's channels.

    How to measure it

    Channels with measured cost per order

    Now
    –
    Target
    All
    By
    1 quarter

    Steps

    1. 1

      List channels

      Next sale.

      E-commerce manager 1 day

    2. 2

      Codes and QR

      One per channel.

      E-commerce manager 1 day

    3. 3

      Train stores

      Ask for the code.

      Store manager 1 day

    4. 4

      Run sale

      Track.

      E-commerce manager 2 weeks

    5. 5

      Compare

      Cost per order.

      E-commerce manager 1 week

    6. 6

      Shift budget

      To winners.

      Director 1 week

    First result
    1 month
    Cost
    $0
    Owner
    E commerce manager

    Smallest test

    Put a QR code on the next lift-screen ad.

    Why it works

    Use a short code and QR per channel (lift screens, newspaper, each influencer), valid online and in store, and compare cost per order.

    It shows which offline spend works, so the next sale budget goes to it.

    Risks and how to handle them

    • Codes shared widely

      Accept it; compare relative numbers.

    Evidence

    • Your websiteVasansi Membership page: a form for name, mobile, date of birth, anniversary, email and address, promising "Members-Only Discounts, Exclusive Preview of Limited Edition Collections & Sales and Special Birthday Gifts". The Exhibition 2025 page is a lead form asking where people heard of the sale, with options including "WhatsApp in group", "Screen in Your Apartment Lift", "Influencer" and "Newspaper". A Jaipur Sale page advertises a 20 February - 2 March sale at the Sitapura venue.Source
    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
  • 15

    Real visitors pass Core Web Vitals, but the lab test shows 8.9s on a slow phone, with about 1,003 KB of third-party JavaScript (Google Tag Manager 338 KB, Facebook 225 KB) and short cache lifetimes.

    Low impactLow effort First result in 1 month Shopify developer

    First action

    List all tags in Tag Manager and installed apps.

    How to measure it

    Mobile score

    Now
    –
    Target
    85
    By
    60 days

    Steps

    1. 1

      Audit

      Tags and apps.

      Shopify developer 1 day

    2. 2

      Remove

      Unused ones.

      Shopify developer 1 day

    3. 3

      Delay

      Non-essential scripts.

      Shopify developer 2 days

    4. 4

      Cache

      Theme assets.

      Shopify developer 1 day

    5. 5

      Retest

      PageSpeed.

      Shopify developer 1 hour

    6. 6

      Check tracking

      Ads still record.

      E-commerce manager 1 week

    First result
    1 month
    Cost
    Developer time
    Owner
    Shopify developer

    Smallest test

    Remove one unused app this week.

    Why it works

    Remove tags and apps no longer used, load the Facebook pixel through Tag Manager after the page loads, and lengthen cache lifetimes on theme files.

    Faster pages on slow connections help overseas and small-town buyers, and fewer scripts mean fewer things that break.

    Risks and how to handle them

    • Breaking tracking

      Test conversions after each change.

    Evidence

    • PageSpeedGoogle PageSpeed (mobile): score 71, desktop 93; in the lab test the main image appears after 8.9s, but real visitors (Chrome UX Report) see it in 1.7s at the 75th percentile and the site passes Core Web Vitals. JavaScript is 1,034 KB, of which third parties are about 1,003 KB (Google Tag Manager 338 KB, Facebook 225 KB); longer cache lifetimes would save about 2.3s in the lab.Source
  • 16

    Testimonials mention family members wearing Vasansi gowns together and phones "buzzing" after posts. Instagram is a main channel, and occasion wear sells on real events.

    Medium impactMedium effort First result in 1 quarter Social media manager

    First action

    Ask ten recent buyers for event photos.

    How to measure it

    Instagram-referred revenue

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Ask

      Recent buyers.

      Customer care lead ongoing

    2. 2

      Consent

      Written permission.

      Social media manager ongoing

    3. 3

      Tag products

      Instagram Shopping.

      Social media manager 1 week

    4. 4

      Post

      Three a week.

      Social media manager weekly

    5. 5

      Ads

      Best performers.

      Social media manager monthly

    6. 6

      Measure

      Sales by post.

      E-commerce manager monthly

    First result
    1 quarter
    Cost
    Ad budget
    Owner
    Social media manager

    Smallest test

    Repost five customer weddings.

    Why it works

    Ask customers for event photos and reels, repost with product tags and a link to the outfit, and run the best as ads.

    Real weddings show the outfits in motion and in context, which studio shots cannot.

    Risks and how to handle them

    • Few submissions

      Offer store credit for each approved post.

    Evidence

    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • Your websiteBlog: 34 posts in total; the latest is "The Engagement Lehenga Edit Handcrafted Royal" (June 3, 2026), before that "Royal Bridal Lehengas Rooted in Tradition" (May 2026) and a Karwa Chauth saree post (September 2025). Live chat runs on Tawk.to; the social links are Instagram (vasansi_jaipur) and Facebook.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    A testimonial describes three women of one family wearing Vasansi gowns together, and the catalogue includes 74 menswear items. Weddings are planned by families, but each outfit is bought alone.

    High impactMedium effort First result in 3 quarters Director

    First action

    Build three family edits from current stock.

    How to measure it

    Family orders

    Now
    –
    Target
    100 a quarter
    By
    3 quarters

    Steps

    1. 1

      Design edits

      Three palettes.

      Merchandiser 1 month

    2. 2

      Family order tool

      Sizes per member.

      Shopify developer 1 month

    3. 3

      Consultant

      One per family.

      Fashion consultant team lead ongoing

    4. 4

      Discount

      Tiered by members.

      Director 1 week

    5. 5

      Promote

      Wedding season.

      Social media manager 1 quarter

    6. 6

      Measure

      Order value.

      E-commerce manager monthly

    First result
    3 quarters
    Cost
    Design and development
    Owner
    Director

    Smallest test

    Sell one family edit through WhatsApp.

    Why it works

    Create colour-coordinated family edits for each wedding function (haldi, mehendi, sangeet, wedding), let one person build a family order with sizes for each member, and offer a family discount and one consultant.

    Family orders raise order value and turn one bride into several buyers.

    Risks and how to handle them

    • Complex orders

      Consultant manages each family order.

    Evidence

    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Your websiteBlog: 34 posts in total; the latest is "The Engagement Lehenga Edit Handcrafted Royal" (June 3, 2026), before that "Royal Bridal Lehengas Rooted in Tradition" (May 2026) and a Karwa Chauth saree post (September 2025). Live chat runs on Tawk.to; the social links are Instagram (vasansi_jaipur) and Facebook.Source
  • 18

    Vasansi already runs sales and exhibitions in Jaipur with lead forms, and ships internationally. Indian families abroad want to see bridal wear before buying, and local pricing (idea 6) makes the follow-up online.

    High impactHigh effort First result in 4 quarters Director

    First action

    Survey overseas customers about where they live.

    How to measure it

    Trunk show revenue

    Now
    –
    Target
    Rs 50 lakh per show
    By
    4 quarters

    Steps

    1. 1

      Pick cities

      From order data.

      Director 1 month

    2. 2

      Venue and dates

      Ahead of the season.

      Director 1 month

    3. 3

      Collection

      Bridal and festive.

      Merchandiser 1 month

    4. 4

      Promote

      Local Instagram ads and community groups.

      Social media manager 1 month

    5. 5

      Run show

      Appointments and walk-ins.

      Fashion consultant team lead 3 days

    6. 6

      Follow up

      Online orders.

      E-commerce manager ongoing

    First result
    4 quarters
    Cost
    Travel, venue and stock
    Owner
    Director

    Smallest test

    Run a virtual trunk show for overseas customers first.

    Why it works

    Hold three-day trunk shows in two or three cities with large Indian communities, by appointment, with consultants taking measurements for made-to-order pieces. Follow up online.

    Overseas buyers spend more per order, and one show builds a local customer base that keeps ordering online.

    Risks and how to handle them

    • Customs and stock risk

      Bring samples; produce to order.

    Builds on

    Evidence

    • Your websiteVasansi Membership page: a form for name, mobile, date of birth, anniversary, email and address, promising "Members-Only Discounts, Exclusive Preview of Limited Edition Collections & Sales and Special Birthday Gifts". The Exhibition 2025 page is a lead form asking where people heard of the sale, with options including "WhatsApp in group", "Screen in Your Apartment Lift", "Influencer" and "Newspaper". A Jaipur Sale page advertises a 20 February - 2 March sale at the Sitapura venue.Source
    • Your websiteShipping and Taxes page: shipping via "DHL, FedEx, BlueDart"; "Ready-to-Ship products take about 1-7 working days to leave our facility"; made-to-order lead times are on each product; "In case of international shipments, Custom Duties and/or local taxes are to be borne by the customer." Prices on the site are shown in rupees only.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
  • 19

    Bridal lehengas cost tens of thousands of rupees and are worn once. Vasansi already issues store credit for returns.

    Medium impactHigh effort First result in 4 quarters Director

    First action

    Ask 50 past bridal buyers if they would trade in.

    How to measure it

    Trade-ins

    Now
    –
    Target
    50 a quarter
    By
    4 quarters

    Steps

    1. 1

      Survey

      Past bridal buyers.

      Customer care lead 2 weeks

    2. 2

      Set values

      By condition and age.

      Director 2 weeks

    3. 3

      Inspect and clean

      Process.

      Store manager 1 month

    4. 4

      Pre-loved page

      Online.

      E-commerce manager 1 month

    5. 5

      Promote

      To past buyers.

      E-commerce manager 1 month

    6. 6

      Measure

      Credit used and margin.

      Director quarterly

    First result
    4 quarters
    Cost
    Credit and refurbishment
    Owner
    Director

    Smallest test

    Take five trade-ins at the Jaipur store.

    Why it works

    Buy back Vasansi lehengas in good condition for store credit toward a new piece, then sell them refreshed as a "pre-loved" line or for rental.

    It gives past brides a reason to come back, and opens a lower price point for new buyers.

    Risks and how to handle them

    • Undercutting new sales

      Only trade-in credit toward new pieces.

    Evidence

    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Your websiteRefund policy: return or exchange "intimation should be given to us within 3 days of receiving the products"; refunds and exchanges become "store credit which can be utilized anytime within six months"; the customer pays return shipping and sends goods to the online office, "not to any of our retail stores". The terms add that returns do not apply to discounted or sale products and that orders "can not be canceled".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Vasansi's story is about artisans and Jaipur crafts, but product pages describe colour and fabric, not who made the work or how.

    Medium impactLow effort First result in 1 month Social media manager

    First action

    Collect craft facts for ten pieces.

    How to measure it

    Craft-line page conversion

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Facts

      From the workshops.

      Merchandiser 2 weeks

    2. 2

      Template

      One line.

      Social media manager 1 day

    3. 3

      Add

      Handmade pieces.

      Merchandiser 1 quarter

    4. 4

      Photos

      Artisans.

      Social media manager 1 month

    5. 5

      Promote

      Reels.

      Social media manager monthly

    6. 6

      Measure

      Conversion.

      E-commerce manager monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Social media manager

    Smallest test

    Add craft lines to ten bandhej pieces.

    Why it works

    Add a short craft line to each handmade product: technique, region and time taken ("hand-tied bandhej, about 12 days"), with an artisan photo where possible.

    It explains the price and makes the piece a story worth sharing.

    Risks and how to handle them

    • Inaccurate claims

      Only state verified facts.

    Evidence

    • Your websiteStores: Jaipur (Sitapura and the Rambagh headquarters), Delhi (Greater Kailash-1), Indore (New Palasia) and Ahmedabad (near Iskcon). Our Story: "values transferred down seven generations in textiles and handicrafts", starting at Jaipur Saree Kendra, "Shop no. 153, Johari Bazaar"; Shailendra Sancheti "was the first to introduce traditional tie-dyes and hand block prints in pastel and earthy hues" and "innovated a eight metre long saree"; the family name is linked to "bandhani", "Leheriya", "Kota Doria" and "Block Printed" sarees.Source
    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
  • 21

    3,272 of 3,342 products show a struck-through price, and the homepage runs "UP TO 50% Off". When nearly everything is discounted, the discount stops meaning anything and sale items cannot be returned under the terms.

    Medium impactLow effort First result in 1 quarter E commerce manager

    First action

    Pick one new collection to launch at full price.

    How to measure it

    Gross margin

    Now
    –
    Target
    +5 points
    By
    2 quarters

    Steps

    1. 1

      Pick a collection

      New arrivals.

      Merchandiser 1 week

    2. 2

      Set prices

      Full price only.

      Director 1 day

    3. 3

      Launch

      With craft story.

      Social media manager 1 week

    4. 4

      Compare

      Margin and conversion.

      E-commerce manager 1 month

    5. 5

      Decide

      Rule for markdowns.

      Director 1 week

    6. 6

      Apply

      To new launches.

      Merchandiser ongoing

    First result
    1 quarter
    Cost
    $0
    Owner
    E commerce manager

    Smallest test

    Launch one collection without a struck-through price.

    Why it works

    Launch new arrivals at full price with no struck-through price for a test period, keep markdowns for true end-of-season stock, and compare margin and conversion.

    Clearer pricing protects margin and makes real sales stand out.

    Risks and how to handle them

    • Lower conversion

      Offer member early access instead of discounts.

    Evidence

    • Catalogue checkVasansi's public product feed (October 20, 2026): 3,342 products, 1,872 of them added in 2026; 1,542 offer a "Made-To-Order" option; 3,272 (98%) show a struck-through regular price; 855 have a description under 150 characters; 453 lehengas with a median price of Rs 25,840; 832 products above Rs 20,000; 74 menswear items.Source
    • Your websiteHomepage: "Diwali Edit UP TO 50% Off Limited Stock"; same-day delivery collections for Ahmedabad, Indore and Delhi; "TALK TO VASANSI'S FASHION CONSULTANTS Call & WhatsApp +91-9116699595"; seven text testimonials, each with a "CLICK TO VIEW" link, one of which (Deep Blue Anarkali Silk Tunic) ends on a 404 page. The page's language tag reads lang="ShopLocaleDrop" instead of a language code, and 7 images have no alt text.Source
    • Your websiteRefund policy: return or exchange "intimation should be given to us within 3 days of receiving the products"; refunds and exchanges become "store credit which can be utilized anytime within six months"; the customer pays return shipping and sends goods to the online office, "not to any of our retail stores". The terms add that returns do not apply to discounted or sale products and that orders "can not be canceled".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Vasansi Jaipur did not commission, review or endorse it, and Programmable is not affiliated with Vasansi Jaipur. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Vasansi Jaipur runs its business.

Something wrong, or do you represent Vasansi Jaipur? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 305 ideas

    Made-to-order message, reviews, language tag, WhatsApp consultant button and store pages.

  2. Days 31 to 6013 ideas

    Overseas pricing, video bridal appointments, custom fit, easier exchanges, descriptions, craft guides, occasion calendar, member dates, channel codes, script trim and shoppable reels; craft lines and a full-price test.

  3. Days 61 to 903 ideas

    Commit to family wardrobes, overseas trunk shows and the lehenga buy-back.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value distinctive colours and Jaipur crafts. The most cited problem: uncertainty about delivery dates for made-to-order pieces.

  • Light, festive outfits that photograph well
  • Fit when buying online
  • In their words: “lehenga”

Market

Competitive landscape

3 competitors compared: Kalki Fashion, Biba and Jaypore.

  • Gap to exploit: Clear delivery dates for made-to-order
  • Kalki Fashion: Less craft heritage
  • Biba: Less bridal depth

From the team that wrote this playbook

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  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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