Ivalua growth playbook

Make a 3-minute IVA overview and a 3-minute platform tour play without a form. Keep the full library, module deep dives and recordings behind the form, offered at the end of the free videos ("watch the full sourcing demo"). Record which video each visitor watches, pass it to HubSpot when they do fill the form, and route people who watch the IVA demo to an SDR with an AI-specific follow-up.

Buyers who have seen the product convert at higher rates and arrive at a first call better qualified; the gate still captures the visitors who want more.

[ ] 3-minute IVA overview, captioned in EN/FR/DE/ES/IT
[ ] 3-minute platform tour
[ ] Videos play without a form on /demo and /demo/iva
[ ] End card offers the full library (form)
[ ] Video watched stored in HubSpot
[ ] IVA viewers routed to SDRs
[ ] A/B test against the gated page

• Fewer form fills

  Judge on meetings and pipeline, not forms.

• Competitors watch the demo

  They can already ask for one; buyers matter more.

• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source
• Your websiteThe IVA demo page: "Meet IVA, agentic AI for Source-to-Pay that works from day one. Tell IVA what you need, it assembles the data, tools, and processes to get it done"; "Watch IVA work live across sourcing, supplier management, contract lifecycle management, eProcurement, and accounts payable". The same form must be completed before the video; no video is embedded in the public page.Source
• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source
• HiringField Marketing Manager (New York, posted October 15, 2026) for the Canada region, "Bilingual (English/French) candidates preferred": "drive new lead and pipeline generation", "Lead and own a flagship event within the Procurement Innovation on Tour series", run Account-Based Marketing and "integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital". Field Marketing Manager roles are also open in Pittsburgh and Montreal.Source
• Competitor researchRivals' homepages: GEP, "AI-Powered Procurement and Supply Chain Software, Strategy & Managed Services" and "agentic AI-powered procurement"; SAP, "AI-powered spend management software" and "Autonomous Spend Management". Coupa and Jaggaer compete for the same source-to-pay deals.See the research Source

Add the site names in text ("4.7 on Gartner Peer Insights"), link each rating to the review page, add alt text, and show one recent review quote under each rating.

Named, linked ratings are more credible and readable by everyone, including AI summaries.

• Ratings change

  Review monthly.

• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source
• Customer storiesIvalua customer case studies are published as PDFs on info.ivalua.com (for example Petroineos with Fluxym, and a public sector gambling and entertainment company). Third-party directories collect 36 Ivalua customer videos and 64 testimonials (IKEA, Deutsche Telekom, Cleveland Clinic, Booking.com and others).Source

At the top and end of each post, add a short "which type of tool fits" guide, the IDC MarketScape and peer ratings as proof, the matching 3-minute demo, and a "compare with your shortlist" call with a solution consultant.

Shortlist readers are the closest to buying of any blog audience; a direct next step captures them.

• Posts look too salesy

  Keep the guide useful and fair.

• programmable.info scanivalua.com (WordPress with WPML, several languages) lists 374 blog posts (newest October 19, 2026), 243 press releases, 178 glossary entries (last updated May 18, 2026), 69 podcast episodes and 41 solutions pages in its sitemaps. Recent posts are "Best ... software" round-ups: source-to-pay, purchasing, procure-to-pay, contract lifecycle management and strategic sourcing (October 7-19, 2026). The homepage shows 16 customer logos (IKEA, Cleveland Clinic, NYC, ArcelorMittal, Rolls Royce, Bell, Whirlpool, Volkswagen and others).Source
• Press releasesRecent Ivalua news: a Deloitte alliance "to Modernize Global Source to Pay and Supply Chain Management" (August 6, 2026); named a Leader in the IDC MarketScape for worldwide AI-enabled direct spend (September 24, 2026); WNS and Ivalua for Dräxlmaier (September 23, 2026); the acquisition of DirectWorks for direct materials management; and surveys such as "Businesses Waste $1.5 Million a Year on Manual Work AI Could Do" (October 15, 2026) and "Two in Five Businesses Fall Victim to Invoice Fraud" with average losses of $367,000 (September 3, 2026).Source
• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source

Load the consent script asynchronously, self-host and subset fonts, inline critical CSS, preload the hero image, and remove scripts that are not needed on first view.

Passing both measures helps search visibility and makes every campaign landing page feel faster.

• Consent compliance

  Keep blocking for scripts that need consent.

• Google PageSpeedHomepage on mobile: performance 88/100, lab LCP 3.2s. Real visitors fail Core Web Vitals on two measures: LCP 2.9s and INP 205ms at the 75th percentile (time to first byte 1.4s; CLS 0.02 passes). Top fixes: render-blocking requests (about 0.55s); the Cookiebot consent script is 148 KB and blocks the main thread for about 190ms; Google Fonts add 271 KB.Source

Set up saved searches on the main EU and national tender portals and US state portals for source-to-pay, e-procurement and supplier management terms; route new notices to the right SDR or AE each Monday with a short fit score.

A shared feed turns a manual search into a repeatable pipeline source across regions.

• Too many irrelevant notices

  Tighten keywords after two weeks.

• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source
• HiringIvalua in every job post: "Founded in 2000", "a leading global provider of cloud-based procurement solutions" whose "spend management platform ... empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers".Source

Publish each case study as a web page with the result in the headline, a short summary, industry, region and modules as filters, a quote and a "talk to a similar customer" button; keep the PDF as a download.

Web pages rank, can be filtered and shared, and feed SDR and field outreach with the right proof.

• Customer approval for edits

  Use approved text only.

• Customer storiesIvalua customer case studies are published as PDFs on info.ivalua.com (for example Petroineos with Fluxym, and a public sector gambling and entertainment company). Third-party directories collect 36 Ivalua customer videos and 64 testimonials (IKEA, Deutsche Telekom, Cleveland Clinic, Booking.com and others).Source
• HiringCustomer Marketing Manager (Pittsburgh and Montreal): "The Customer Marketing nucleus of four" sits in "the Global Marketing team of 51"; the role owns "the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos", will "leverage the repository of customer ROI studies and use cases", and "utilize customer health dashboards to identify at-risk customers for targeted campaigns".Source
• HiringGlobal Customer Marketing Manager (Massy, France): owns "advocacy, reference curation, and digital and demand generation into the install-base", will "Support traffic to key events (e.g. Ivalua Now)" and "tie every event attendance to clear pipeline, adoption, or advocacy outcomes", using "customer, product usage, and pipeline data to decide who to target".Source
• programmable.info scanivalua.com (WordPress with WPML, several languages) lists 374 blog posts (newest October 19, 2026), 243 press releases, 178 glossary entries (last updated May 18, 2026), 69 podcast episodes and 41 solutions pages in its sitemaps. Recent posts are "Best ... software" round-ups: source-to-pay, purchasing, procure-to-pay, contract lifecycle management and strategic sourcing (October 7-19, 2026). The homepage shows 16 customer logos (IKEA, Cleveland Clinic, NYC, ArcelorMittal, Rolls Royce, Bell, Whirlpool, Volkswagen and others).Source

Build a reference catalogue by industry, region, module and size, let AEs request a match in the CRM, set a five-day target, track how often each customer is asked, and thank references with event passes and early product access.

Fast, well-matched references shorten late-stage deals and protect advocates from fatigue.

• Too few references in some regions

  Recruit from recent go-lives.

• HiringGlobal Customer Marketing Manager (Massy, France): owns "advocacy, reference curation, and digital and demand generation into the install-base", will "Support traffic to key events (e.g. Ivalua Now)" and "tie every event attendance to clear pipeline, adoption, or advocacy outcomes", using "customer, product usage, and pipeline data to decide who to target".Source
• HiringCustomer Marketing Manager (Pittsburgh and Montreal): "The Customer Marketing nucleus of four" sits in "the Global Marketing team of 51"; the role owns "the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos", will "leverage the repository of customer ROI studies and use cases", and "utilize customer health dashboards to identify at-risk customers for targeted campaigns".Source
• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source

Give each city a page with agenda, local customer speaker and registration; invite ABM accounts first; book meetings at the event; follow up within 48 hours with the session recording and a relevant demo.

Events with local peers create trust; a fixed follow-up turns attendance into meetings.

• Low attendance

  Partner co-hosts.

• HiringField Marketing Manager (New York, posted October 15, 2026) for the Canada region, "Bilingual (English/French) candidates preferred": "drive new lead and pipeline generation", "Lead and own a flagship event within the Procurement Innovation on Tour series", run Account-Based Marketing and "integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital". Field Marketing Manager roles are also open in Pittsburgh and Montreal.Source
• HiringGlobal Customer Marketing Manager (Massy, France): owns "advocacy, reference curation, and digital and demand generation into the install-base", will "Support traffic to key events (e.g. Ivalua Now)" and "tie every event attendance to clear pipeline, adoption, or advocacy outcomes", using "customer, product usage, and pipeline data to decide who to target".Source
• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source

Adapt the top demo, two case studies and the event invitations for Quebec, run a Montreal tour stop in French with a local customer, and target Quebec public bodies and large companies with ABM.

Language and local proof matter in Quebec, and few rivals invest in it.

• Small market

  Combine with Canada-wide campaigns.

• HiringField Marketing Manager (New York, posted October 15, 2026) for the Canada region, "Bilingual (English/French) candidates preferred": "drive new lead and pipeline generation", "Lead and own a flagship event within the Procurement Innovation on Tour series", run Account-Based Marketing and "integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital". Field Marketing Manager roles are also open in Pittsburgh and Montreal.Source
• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source
• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source

Publish a partner finder by region, industry and module, run one joint event per quarter with the top three partners, share pipeline in a partner dashboard, and give partners the open demos to use in their own outreach.

Partner-sourced deals close with delivery already planned, and partners extend reach into accounts.

• Partners favour other vendors

  Give them better leads and tools.

• HiringAlliances & Partners Manager (New York, Pittsburgh or Montreal): "Partners are core to Ivalua's strategy ... while we deliver 100% of our projects with a partner"; the role will "Recruit new partners" and support "business development initiatives ... with Marketing".Source
• Press releasesRecent Ivalua news: a Deloitte alliance "to Modernize Global Source to Pay and Supply Chain Management" (August 6, 2026); named a Leader in the IDC MarketScape for worldwide AI-enabled direct spend (September 24, 2026); WNS and Ivalua for Dräxlmaier (September 23, 2026); the acquisition of DirectWorks for direct materials management; and surveys such as "Businesses Waste $1.5 Million a Year on Manual Work AI Could Do" (October 15, 2026) and "Two in Five Businesses Fall Victim to Invoice Fraud" with average losses of $367,000 (September 3, 2026).Source
• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source

Define three risk signals (falling logins, unused modules, open support issues), trigger a matching program for each (adoption videos, a user group invite, an executive check-in), and track health score change.

Acting on early signals is cheaper than saving renewals at the last minute.

• False alarms

  Validate signals against past churn.

• HiringCustomer Marketing Manager (Pittsburgh and Montreal): "The Customer Marketing nucleus of four" sits in "the Global Marketing team of 51"; the role owns "the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos", will "leverage the repository of customer ROI studies and use cases", and "utilize customer health dashboards to identify at-risk customers for targeted campaigns".Source
• HiringGlobal Customer Marketing Manager (Massy, France): owns "advocacy, reference curation, and digital and demand generation into the install-base", will "Support traffic to key events (e.g. Ivalua Now)" and "tie every event attendance to clear pipeline, adoption, or advocacy outcomes", using "customer, product usage, and pipeline data to decide who to target".Source

Map module usage per customer, define the three most common next modules, build a short story and demo for each step, and run campaigns to the right users with SAM follow-up.

Expansion is cheaper than new logos, and usage data makes the offer relevant.

• Customers feel sold to

  Lead with adoption help.

• HiringCustomer Marketing Manager (Pittsburgh and Montreal): "The Customer Marketing nucleus of four" sits in "the Global Marketing team of 51"; the role owns "the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos", will "leverage the repository of customer ROI studies and use cases", and "utilize customer health dashboards to identify at-risk customers for targeted campaigns".Source
• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source
• Your websiteRecent content on agentic AI and data partners: a blog post on the Dun & Bradstreet Supplier Risk Intelligence API and MCP (October 9, 2026), an Agentic AI technology page (September 29, 2026), and a post on the French e-invoicing mandate.Source

Pick 200 target prospects and 100 expansion accounts, invite them with personal hosts, plan meetings before the event, run partner-hosted sessions, and follow up with session recordings by role.

Planned meetings at a flagship event turn its cost into pipeline.

• Travel limits

  Hybrid attendance and recordings.

• Event siteIvalua NOW 2027, Carrousel du Louvre, Paris, 16-17 March 2027: "1500+ Procurement, Supply Chain, IT, Finance & ESG Leaders", "30+ Speakers from Top Global Companies", "30+ Tech & Industry Sponsors"; theme "the human-agent operating model"; English and French.Source
• HiringGlobal Customer Marketing Manager (Massy, France): owns "advocacy, reference curation, and digital and demand generation into the install-base", will "Support traffic to key events (e.g. Ivalua Now)" and "tie every event attendance to clear pipeline, adoption, or advocacy outcomes", using "customer, product usage, and pipeline data to decide who to target".Source
• HiringAlliances & Partners Manager (New York, Pittsburgh or Montreal): "Partners are core to Ivalua's strategy ... while we deliver 100% of our projects with a partner"; the role will "Recruit new partners" and support "business development initiatives ... with Marketing".Source

Add agentic AI and MCP terms, update definitions that mention AI, link every term to the related solution page and 3-minute demo, and add a short FAQ block.

Definitions are an easy entry point for new buyers and a frequent source for AI answers.

• Thin pages

  Write real examples.

• programmable.info scanivalua.com (WordPress with WPML, several languages) lists 374 blog posts (newest October 19, 2026), 243 press releases, 178 glossary entries (last updated May 18, 2026), 69 podcast episodes and 41 solutions pages in its sitemaps. Recent posts are "Best ... software" round-ups: source-to-pay, purchasing, procure-to-pay, contract lifecycle management and strategic sourcing (October 7-19, 2026). The homepage shows 16 customer logos (IKEA, Cleveland Clinic, NYC, ArcelorMittal, Rolls Royce, Bell, Whirlpool, Volkswagen and others).Source
• Your websiteRecent content on agentic AI and data partners: a blog post on the Dun & Bradstreet Supplier Risk Intelligence API and MCP (October 9, 2026), an Agentic AI technology page (September 29, 2026), and a post on the French e-invoicing mandate.Source
• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source

Turn the ROI studies into a simple calculator (spend under management, invoices, suppliers) that shows a range with the source studies, and offer a value engineer review for a detailed business case.

A credible range starts the business-case conversation earlier and qualifies serious buyers.

• Overstated savings

  Show ranges and sources.

• HiringCustomer Marketing Manager (Pittsburgh and Montreal): "The Customer Marketing nucleus of four" sits in "the Global Marketing team of 51"; the role owns "the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos", will "leverage the repository of customer ROI studies and use cases", and "utilize customer health dashboards to identify at-risk customers for targeted campaigns".Source
• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source
• Press releasesRecent Ivalua news: a Deloitte alliance "to Modernize Global Source to Pay and Supply Chain Management" (August 6, 2026); named a Leader in the IDC MarketScape for worldwide AI-enabled direct spend (September 24, 2026); WNS and Ivalua for Dräxlmaier (September 23, 2026); the acquisition of DirectWorks for direct materials management; and surveys such as "Businesses Waste $1.5 Million a Year on Manual Work AI Could Do" (October 15, 2026) and "Two in Five Businesses Fall Victim to Invoice Fraud" with average losses of $367,000 (September 3, 2026).Source

Fix a core question set, survey the same markets each year, publish a benchmark report and a self-assessment, and launch it at Ivalua NOW and in field events.

A recurring benchmark earns press and links every year and gives sales a reason to call.

• Survey fatigue

  Short questionnaires.

• Press releasesRecent Ivalua news: a Deloitte alliance "to Modernize Global Source to Pay and Supply Chain Management" (August 6, 2026); named a Leader in the IDC MarketScape for worldwide AI-enabled direct spend (September 24, 2026); WNS and Ivalua for Dräxlmaier (September 23, 2026); the acquisition of DirectWorks for direct materials management; and surveys such as "Businesses Waste $1.5 Million a Year on Manual Work AI Could Do" (October 15, 2026) and "Two in Five Businesses Fall Victim to Invoice Fraud" with average losses of $367,000 (September 3, 2026).Source
• Event siteIvalua NOW 2027, Carrousel du Louvre, Paris, 16-17 March 2027: "1500+ Procurement, Supply Chain, IT, Finance & ESG Leaders", "30+ Speakers from Top Global Companies", "30+ Tech & Industry Sponsors"; theme "the human-agent operating model"; English and French.Source

Build a time-limited sandbox with sample suppliers, contracts and invoices, guided tasks ("find risky suppliers", "draft a sourcing event"), and a handoff to a solution consultant.

Hands-on proof separates real capability from marketing claims.

• AI output errors

  Guided tasks on curated data.

• Your websiteThe IVA demo page: "Meet IVA, agentic AI for Source-to-Pay that works from day one. Tell IVA what you need, it assembles the data, tools, and processes to get it done"; "Watch IVA work live across sourcing, supplier management, contract lifecycle management, eProcurement, and accounts payable". The same form must be completed before the video; no video is embedded in the public page.Source
• Competitor researchRivals' homepages: GEP, "AI-Powered Procurement and Supply Chain Software, Strategy & Managed Services" and "agentic AI-powered procurement"; SAP, "AI-powered spend management software" and "Autonomous Spend Management". Coupa and Jaggaer compete for the same source-to-pay deals.See the research Source
• Your websiteRecent content on agentic AI and data partners: a blog post on the Dun & Bradstreet Supplier Risk Intelligence API and MCP (October 9, 2026), an Agentic AI technology page (September 29, 2026), and a post on the French e-invoicing mandate.Source

Create a manufacturing hub (automotive, industrial, aerospace), case studies, a direct-spend demo, and ABM to 100 manufacturers with partners who serve them.

A focused vertical message stands out against broad suites.

• Long cycles

  Track engaged accounts first.

• Press releasesRecent Ivalua news: a Deloitte alliance "to Modernize Global Source to Pay and Supply Chain Management" (August 6, 2026); named a Leader in the IDC MarketScape for worldwide AI-enabled direct spend (September 24, 2026); WNS and Ivalua for Dräxlmaier (September 23, 2026); the acquisition of DirectWorks for direct materials management; and surveys such as "Businesses Waste $1.5 Million a Year on Manual Work AI Could Do" (October 15, 2026) and "Two in Five Businesses Fall Victim to Invoice Fraud" with average losses of $367,000 (September 3, 2026).Source
• HiringAlliances & Partners Manager (New York, Pittsburgh or Montreal): "Partners are core to Ivalua's strategy ... while we deliver 100% of our projects with a partner"; the role will "Recruit new partners" and support "business development initiatives ... with Marketing".Source

Reserve half of the guest slots for leaders at target accounts, prepare them with the host, share clips they can post, and let the account team follow up afterwards.

Guests become advocates for the episode and know the brand better than any ad could make them.

• Looks like a sales tactic

  Keep episodes useful and pitch-free.

• programmable.info scanivalua.com (WordPress with WPML, several languages) lists 374 blog posts (newest October 19, 2026), 243 press releases, 178 glossary entries (last updated May 18, 2026), 69 podcast episodes and 41 solutions pages in its sitemaps. Recent posts are "Best ... software" round-ups: source-to-pay, purchasing, procure-to-pay, contract lifecycle management and strategic sourcing (October 7-19, 2026). The homepage shows 16 customer logos (IKEA, Cleveland Clinic, NYC, ArcelorMittal, Rolls Royce, Bell, Whirlpool, Volkswagen and others).Source
• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source

Publish a tracker with each country's mandate status, scope and official source, reviewed by legal, with a newsletter for changes and a link to the matching demo.

Compliance deadlines create urgency and recurring visits.

• Out-of-date entries

  Date each entry and review monthly.

• Your websiteRecent content on agentic AI and data partners: a blog post on the Dun & Bradstreet Supplier Risk Intelligence API and MCP (October 9, 2026), an Agentic AI technology page (September 29, 2026), and a post on the French e-invoicing mandate.Source
• Press releasesRecent Ivalua news: a Deloitte alliance "to Modernize Global Source to Pay and Supply Chain Management" (August 6, 2026); named a Leader in the IDC MarketScape for worldwide AI-enabled direct spend (September 24, 2026); WNS and Ivalua for Dräxlmaier (September 23, 2026); the acquisition of DirectWorks for direct materials management; and surveys such as "Businesses Waste $1.5 Million a Year on Manual Work AI Could Do" (October 15, 2026) and "Two in Five Businesses Fall Victim to Invoice Fraud" with average losses of $367,000 (September 3, 2026).Source

Subtitle the two open demos and one case study in Japanese, publish a Japanese landing page, and run a small campaign with a local partner.

A small test shows whether demand in Japan justifies more investment.

• Too small a market

  Keep the test small.

• HiringSales Development Representative (Frankfurt, posted October 19, 2026) for inbound and outbound prospecting, including actively identifying public tenders and RFPs that fit Ivalua ("Aktive Identifikation von Ausschreibungen und RFPs"), with AI-assisted prospecting and intent data. Also open: Account Executives in the United States (October 14), Denmark (October 5) and Singapore, Strategic Account Managers in Massy, New York and Pittsburgh, a Sr Value Engineer in Pune and a Japanese-language helpdesk representative.Source
• Your websiteOn-Demand Demos page (linked as "On-Demand Demos" and "Watch AI Demo" from ivalua.com): "Unlock our entire on-demand demo library", "11 videos available", one HubSpot form before any video; the ratings strip shows "4.7 on" a Gartner Peer Insights logo and "4.4 on" a G2 logo, with no text naming either site (empty or generic alt text). German, Spanish, French and Italian versions exist.Source