Boulevard growth playbook

Audit all 34 customer stories: check every proof figure against the customer's Boulevard reports, restore SAUNA HOUSE's and Heyday's own results, fix titles and meta descriptions to match, and add a "measured over" line (period, before and after) under each panel. Then mark each story up with structured data so answer engines quote the verified figure, and make the check a step in the story template so it cannot happen again.

Customer stories are Boulevard's strongest demo driver in a category where every rival claims growth. Verified, specific numbers are what AI answers and buyers trust; repeated numbers undo that trust for every story on the site.

[ ] Every figure traced to a Boulevard report
[ ] Period and baseline stated
[ ] Title and meta description match the panel
[ ] No figure reused from another story
[ ] Customer approved the final numbers
[ ] Structured data added
[ ] Story linked from its vertical page

• Some old figures cannot be verified

  Replace them with what can be shown today, dated.

• Customers dislike re-approval

  Change only the numbers and send a one-line summary.

• Your websiteCustomer stories, checked October 21, 2026: the SAUNA HOUSE story's "Less talk, more proof" panel shows "88 % Increase in sales volume 57 % Increase in appointments 60 % Increase in membership redemptions 3 x Faster online booking time", the same four figures as the Hello Sugar story (a waxing franchise of 105+ locations). The SAUNA HOUSE text itself only measures "over 200 completed appointments and more than $12,000 in associated sales" from automated campaigns over two months, yet its page title says it "Grew Sales 88%".Source
• Your websiteThe Heyday story (published October 16, 2026; "35+ Locations") shows "57 % Increase in appointment bookings 30 Hours per month saved in labor time 20 % Increase in service revenue"; the Hairroin Salon story (June 2026) shows "30 hrs Admin time saved per month 57 % Increase in bookings 20 % Increase in service revenue". Of 22 stories with a proof panel, six use the figure 57%.Source
• HiringSEO/AEO Manager (remote US, posted October 6, 2026): owns "how Boulevard gets found and chosen, whether that's a Google search result or an answer inside ChatGPT", measured on "MQLs and demos"; leads technical SEO ("structured data/schema markup, Core Web Vitals, crawl and indexing health"), "answer-first" content for AI Overviews, ChatGPT, Perplexity and Gemini, and "keyword research, entity mapping, and intent analysis", "ideally building search TAMs".Source
• HiringCommunity Manager (remote US, posted October 20, 2026): "the first person at Boulevard dedicated to our owned customer community"; will "figure out where our salon, spa, medspa, and wellness customers already gather online", launch an owned community, "own our reputation on review sites" ("Monitor and respond to reviews on sites like G2, Capterra, and Trustpilot") and define the influencer program. A plus: "launching or managing a branded Reddit presence" and managing feedback from Facebook groups.Source

Remove every redirecting and duplicate URL from both sitemaps, generate the sitemap only from pages that answer 200 with a self-canonical, and add a weekly check that fails when a redirect slips back in.

A clean sitemap is the cheapest technical SEO win and the SEO/AEO role owns "crawl and indexing health".

• Redirects still needed for old links

  Keep the redirects; remove only the sitemap entries.

• Your websiteSitemap (sitemap-0.xml and server-sitemap.xml, 580 unique URLs, checked October 21, 2026): 401 blog posts, 53 customer-story entries, 21 feature pages, 19 guides, 10 tools, 6 comparison pages. 28 listed URLs answer with a 308 redirect, including nine "/customer-stories/case-study-..." duplicates of stories listed under their new address and 19 old blog URLs.Source
• HiringSEO/AEO Manager (remote US, posted October 6, 2026): owns "how Boulevard gets found and chosen, whether that's a Google search result or an answer inside ChatGPT", measured on "MQLs and demos"; leads technical SEO ("structured data/schema markup, Core Web Vitals, crawl and indexing health"), "answer-first" content for AI Overviews, ChatGPT, Perplexity and Gemini, and "keyword research, entity mapping, and intent analysis", "ideally building search TAMs".Source

Write three fair comparisons in the existing format (pricing, booking, marketplace, payments, memberships, reporting, switching help), add the two missing pages to the footer, and give each a data-migration offer and a demo form that records the system being replaced.

High-intent comparison pages convert at several times blog rates, and they also teach answer engines how Boulevard differs.

• Rival prices change

  Date every table and recheck each quarter.

• Your websiteComparison pages: Boulevard vs AestheticsPro, GlossGenius, Mangomint, Meevo, Vagaro and Zenoti; the footer links only four (Zenoti, Mangomint, Meevo, Vagaro). No page compares Boulevard with Fresha, Square Appointments or Mindbody/Booker; Mindbody appears only in a blog post on alternatives. The Vagaro page prices Boulevard at "$176/month/location for small businesses, $293/month/location for premier accounts".Source
• Competitor researchRivals' own homepages: Zenoti "helps 30,000+ beauty, wellness & fitness businesses grow with AI"; Fresha, "Instantly book salons and spas nearby" (a consumer marketplace); Square Appointments, "Free Online Booking and Scheduling Software"; GlossGenius for "Businesses in Beauty, Health & Wellness"; Mangomint, "the highest rated scheduling software" for salons, spas and med spas.See the research Source
• HiringSEO/AEO Manager (remote US, posted October 6, 2026): owns "how Boulevard gets found and chosen, whether that's a Google search result or an answer inside ChatGPT", measured on "MQLs and demos"; leads technical SEO ("structured data/schema markup, Core Web Vitals, crawl and indexing health"), "answer-first" content for AI Overviews, ChatGPT, Perplexity and Gemini, and "keyword research, entity mapping, and intent analysis", "ideally building search TAMs".Source
• HiringRevenue Enablement Manager, Sales (posted October 16, 2026): sales methodology "a blend of Sandler and Challenger"; "Use AI to help sellers practice and prepare, from role-play simulations and coaching experiences to knowledge hubs with talk tracks, objection responses, and competitive insights"; measured on "time to productivity, win rates, sales velocity, and quota attainment". A Sales Development Representative (posted September 30) runs outbound "email, phone, social" and books demos for AEs, with beauty and medspa experience a plus.Source

Pull prices into comparison pages from one shared source (the pricing page's data), show "from" prices with the plan name, and link to /pricing for the current offer. Do the same in guides and the "Is Boulevard worth it?" page.

Price consistency removes an easy objection and stops answer engines quoting stale numbers.

• Promotions end

  Show list prices on comparisons and offers only on /pricing.

• Your websiteComparison pages: Boulevard vs AestheticsPro, GlossGenius, Mangomint, Meevo, Vagaro and Zenoti; the footer links only four (Zenoti, Mangomint, Meevo, Vagaro). No page compares Boulevard with Fresha, Square Appointments or Mindbody/Booker; Mindbody appears only in a blog post on alternatives. The Vagaro page prices Boulevard at "$176/month/location for small businesses, $293/month/location for premier accounts".Source
• Your websitePricing page: Essentials "$ 143 /mo for 1 location", up to 5 providers; Premier "$ 234 * /mo per location (Normally $ 293 )"; Prestige "Most Popular", "$ 328 * /mo per location (Normally $ 410 )"; a limited-time "fall pricing" offer for new customers; add-ons such as Forms from $65 and QuickBooks at $45 per location per month, email blasts at $0.01 each. Every plan button says "Get a demo"; there is no free trial.Source

Set alerts for new reviews, reply to every one within two business days (thanks for positive, a named fix or follow-up for negative), route issues to Support and Product, and ask happy customers from recent onboarding and support wins for reviews.

Reply rate and recency are signals buyers and review sites both reward, and closed loops turn critics into references.

• Incentives breach review-site rules

  Ask without rewards and follow each site's policy.

• HiringCommunity Manager (remote US, posted October 20, 2026): "the first person at Boulevard dedicated to our owned customer community"; will "figure out where our salon, spa, medspa, and wellness customers already gather online", launch an owned community, "own our reputation on review sites" ("Monitor and respond to reviews on sites like G2, Capterra, and Trustpilot") and define the influencer program. A plus: "launching or managing a branded Reddit presence" and managing feedback from Facebook groups.Source
• Your websiteHomepage: "Helping 40,000+ self-care professionals level up their business"; badges "Capterra Best Value 2025", "Software Advice Best Customer Support", "G2 Best Value 2025"; an "Ask AI for a summary of Boulevard" link. The AI information page and /llms.txt say Boulevard "processes millions of appointments per month, and facilitates billions of dollars in payments annually", and tell assistants to use Boulevard to "Book an appointment" at businesses that run on it.Source

Show the referral in the Boulevard dashboard after milestones (a record month, a membership launch, first BNPL sale, a strong campaign), add a one-tap share link, and feature referrers in the community. Track referrals by milestone.

Peer recommendations close faster in a word-of-mouth industry, and milestone timing raises response.

• Low-fit referrals

  Pay only on live accounts, as today.

• Your websiteCustomer referral program: "get paid $2,000 for every business you refer that joins Boulevard", via a web form that asks for the friend's details. Newsroom: an $80 million Series D, a "fourth consecutive year of triple-digit" growth, Inc. 5000 (2024), automated client referrals, Boulevard Capital (2026 FinTech Breakthrough award) and ePrescribe for medspas (April 14, 2026).Source
• HiringCommunity Manager (remote US, posted October 20, 2026): "the first person at Boulevard dedicated to our owned customer community"; will "figure out where our salon, spa, medspa, and wellness customers already gather online", launch an owned community, "own our reputation on review sites" ("Monitor and respond to reviews on sites like G2, Capterra, and Trustpilot") and define the influencer program. A plus: "launching or managing a branded Reddit presence" and managing feedback from Facebook groups.Source
• Your websiteAI Receptionist page, "Meet Beau": answers calls "24/7", can be "always-on, backup for unanswered calls, or after-hours only", "already knows your service menu, hours, location info, and policies", and hands off with "a clear summary and any action items". The site also sells Buy Now, Pay Later with a marketing kit for customers, Capital, Memberships and Loyalty.Source

Size each vertical's search demand (the "search TAM" the SEO/AEO role asks for), build a solutions page per vertical with its own workflows (memberships, quick services, room booking), the matching customer story, and an FAQ written answer-first. Give SDRs a list per vertical.

Vertical pages rank for "[vertical] software" searches that general salon pages miss, and they show buyers Boulevard knows their business.

• Thin pages

  Only launch verticals with a customer story.

• Your websiteSolutions pages exist for medspa, salon, spa, barber, massage and nail salon, plus multi-location, franchise and enterprise. There is no page for waxing, lash and brow, sauna and hot/cold therapy, or tattoo studios, although Hello Sugar (waxing) and SAUNA HOUSE (sauna) are featured customers; lash appears only in a few blog posts. Mangomint's homepage description names "hair removal studios, tattoo & piercing shops".Source
• Your websiteFranchise proof on the site: Hello Sugar ("105+" locations, sales volume +88%, membership redemptions +60%), Heyday ("35+ Locations", skincare franchise), Face Foundrie ("30 + Locations", "$60K Revenue system-wide in the first month"), Hudson Hawk (12 locations, no-shows -57%), Iconic Spas (revenue +123%).Source
• HiringSEO/AEO Manager (remote US, posted October 6, 2026): owns "how Boulevard gets found and chosen, whether that's a Google search result or an answer inside ChatGPT", measured on "MQLs and demos"; leads technical SEO ("structured data/schema markup, Core Web Vitals, crawl and indexing health"), "answer-first" content for AI Overviews, ChatGPT, Perplexity and Gemini, and "keyword research, entity mapping, and intent analysis", "ideally building search TAMs".Source
• Your websiteCustomer stories, checked October 21, 2026: the SAUNA HOUSE story's "Less talk, more proof" panel shows "88 % Increase in sales volume 57 % Increase in appointments 60 % Increase in membership redemptions 3 x Faster online booking time", the same four figures as the Hello Sugar story (a waxing franchise of 105+ locations). The SAUNA HOUSE text itself only measures "over 200 completed appointments and more than $12,000 in associated sales" from automated campaigns over two months, yet its page title says it "Grew Sales 88%".Source

Build one franchise hub: rollout timeline, brand controls, membership across locations, reporting per franchisee, and a franchisor ROI view. Add a franchise development webinar with a customer and target emerging franchise brands with 5-50 units.

One franchisor decision brings dozens of locations, and peer franchisors are the strongest proof.

• Long sales cycles

  Track stage progress, not just closes.

• Your websiteFranchise proof on the site: Hello Sugar ("105+" locations, sales volume +88%, membership redemptions +60%), Heyday ("35+ Locations", skincare franchise), Face Foundrie ("30 + Locations", "$60K Revenue system-wide in the first month"), Hudson Hawk (12 locations, no-shows -57%), Iconic Spas (revenue +123%).Source
• HiringSenior Product Manager, AI Receptionist: "one of Boulevard's highest-visibility bets"; owns "revenue, adoption, and retention" with metrics "like autonomous resolution rate, agent productivity, and CSAT", and collaborates "on pricing strategy". Senior Product Manager, Commerce: "As Boulevard expands upmarket, supports complex franchise brands, and grows internationally, the commerce experience has to scale with it."Source
• Your websitePricing page: Essentials "$ 143 /mo for 1 location", up to 5 providers; Premier "$ 234 * /mo per location (Normally $ 293 )"; Prestige "Most Popular", "$ 328 * /mo per location (Normally $ 410 )"; a limited-time "fall pricing" offer for new customers; add-ons such as Forms from $65 and QuickBooks at $45 per location per month, email blasts at $0.01 each. Every plan button says "Get a demo"; there is no free trial.Source

In Clay, read each prospect's booking link and widget, classify the system, then route the account to a sequence with that system's comparison page, a customer who switched from it, and the migration offer. Report win rate by system replaced.

Outbound that names the prospect's current tool and its known gaps earns far higher reply rates than generic personalization.

• Wrong classification

  Use soft wording until accuracy is proven.

• HiringGTM Engineer (remote US, posted September 8, 2026): owns automation across "Salesforce, Clay, LeanData, Gong, and Outreach"; designs "AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited", and "GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep".Source
• Your websiteComparison pages: Boulevard vs AestheticsPro, GlossGenius, Mangomint, Meevo, Vagaro and Zenoti; the footer links only four (Zenoti, Mangomint, Meevo, Vagaro). No page compares Boulevard with Fresha, Square Appointments or Mindbody/Booker; Mindbody appears only in a blog post on alternatives. The Vagaro page prices Boulevard at "$176/month/location for small businesses, $293/month/location for premier accounts".Source
• HiringRevenue Enablement Manager, Sales (posted October 16, 2026): sales methodology "a blend of Sandler and Challenger"; "Use AI to help sellers practice and prepare, from role-play simulations and coaching experiences to knowledge hubs with talk tracks, objection responses, and competitive insights"; measured on "time to productivity, win rates, sales velocity, and quota attainment". A Sales Development Representative (posted September 30) runs outbound "email, phone, social" and books demos for AEs, with beauty and medspa experience a plus.Source

Build a calculator: calls per day, share missed, average ticket, rebook rate; show monthly revenue lost and recovered with Beau. For existing customers, show the real missed-call count from their phone forwarding trial and offer Beau in-app.

A personal revenue figure beats a feature list, and the trial data proves it.

• Overstated claims

  Use conservative defaults and show the math.

• HiringSenior Product Manager, AI Receptionist: "one of Boulevard's highest-visibility bets"; owns "revenue, adoption, and retention" with metrics "like autonomous resolution rate, agent productivity, and CSAT", and collaborates "on pricing strategy". Senior Product Manager, Commerce: "As Boulevard expands upmarket, supports complex franchise brands, and grows internationally, the commerce experience has to scale with it."Source
• Your websiteAI Receptionist page, "Meet Beau": answers calls "24/7", can be "always-on, backup for unanswered calls, or after-hours only", "already knows your service menu, hours, location info, and policies", and hands off with "a clear summary and any action items". The site also sells Buy Now, Pay Later with a marketing kit for customers, Capital, Memberships and Loyalty.Source
• Channel researchYouTube @joinblvd: 712 subscribers, 120 videos, 76,384 views. Boulevard also runs Instagram, TikTok and LinkedIn, a podcast ("Last Client of the Day"), 19 guides and 10 tools (P&L template, ROI calculator, checklists), and partner pages for Green Circle Salons, True Lark and Vish.Source

Map the top ten owner communities, run a branded presence on two, then open an owned space with peer groups by vertical and size, monthly expert sessions and a product feedback board.

Community members churn less and refer more, and their questions feed content.

• Quiet community

  Start with peer groups led by customers.

• HiringCommunity Manager (remote US, posted October 20, 2026): "the first person at Boulevard dedicated to our owned customer community"; will "figure out where our salon, spa, medspa, and wellness customers already gather online", launch an owned community, "own our reputation on review sites" ("Monitor and respond to reviews on sites like G2, Capterra, and Trustpilot") and define the influencer program. A plus: "launching or managing a branded Reddit presence" and managing feedback from Facebook groups.Source
• Channel researchYouTube @joinblvd: 712 subscribers, 120 videos, 76,384 views. Boulevard also runs Instagram, TikTok and LinkedIn, a podcast ("Last Client of the Day"), 19 guides and 10 tools (P&L template, ROI calculator, checklists), and partner pages for Green Circle Salons, True Lark and Vish.Source

Recruit ten customer-educators across verticals, co-create workshops and short videos on growing memberships or reducing no-shows with Boulevard, give each a referral link, and pay per session and per referral.

Educators reach owners at the moment they want to improve their business, with credible proof.

• Disclosure rules

  Label every paid post.

• HiringCommunity Manager (remote US, posted October 20, 2026): "the first person at Boulevard dedicated to our owned customer community"; will "figure out where our salon, spa, medspa, and wellness customers already gather online", launch an owned community, "own our reputation on review sites" ("Monitor and respond to reviews on sites like G2, Capterra, and Trustpilot") and define the influencer program. A plus: "launching or managing a branded Reddit presence" and managing feedback from Facebook groups.Source
• Your websiteCustomer referral program: "get paid $2,000 for every business you refer that joins Boulevard", via a web form that asks for the friend's details. Newsroom: an $80 million Series D, a "fourth consecutive year of triple-digit" growth, Inc. 5000 (2024), automated client referrals, Boulevard Capital (2026 FinTech Breakthrough award) and ePrescribe for medspas (April 14, 2026).Source
• Channel researchYouTube @joinblvd: 712 subscribers, 120 videos, 76,384 views. Boulevard also runs Instagram, TikTok and LinkedIn, a podcast ("Last Client of the Day"), 19 guides and 10 tools (P&L template, ROI calculator, checklists), and partner pages for Green Circle Salons, True Lark and Vish.Source

Build role-play scenarios per rival (a Vagaro owner worried about price, a Zenoti medspa on reporting), score reps on discovery and objection handling, and certify each AE before they take that rival's deals.

Practice against real objections shortens ramp and lifts win rates.

• Reps game the scores

  Tie certification to live call reviews.

• HiringRevenue Enablement Manager, Sales (posted October 16, 2026): sales methodology "a blend of Sandler and Challenger"; "Use AI to help sellers practice and prepare, from role-play simulations and coaching experiences to knowledge hubs with talk tracks, objection responses, and competitive insights"; measured on "time to productivity, win rates, sales velocity, and quota attainment". A Sales Development Representative (posted September 30) runs outbound "email, phone, social" and books demos for AEs, with beauty and medspa experience a plus.Source
• Your websiteComparison pages: Boulevard vs AestheticsPro, GlossGenius, Mangomint, Meevo, Vagaro and Zenoti; the footer links only four (Zenoti, Mangomint, Meevo, Vagaro). No page compares Boulevard with Fresha, Square Appointments or Mindbody/Booker; Mindbody appears only in a blog post on alternatives. The Vagaro page prices Boulevard at "$176/month/location for small businesses, $293/month/location for premier accounts".Source
• HiringGTM Engineer (remote US, posted September 8, 2026): owns automation across "Salesforce, Clay, LeanData, Gong, and Outreach"; designs "AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited", and "GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep".Source

Film short videos with each featured customer (the problem, the switch, one result), cut them into Reels and TikToks, embed them on the stories and vertical pages, and use them in outbound.

Video proof is shareable and earns citations and views that text stories do not.

• Customer availability

  Film during trade shows.

• Channel researchYouTube @joinblvd: 712 subscribers, 120 videos, 76,384 views. Boulevard also runs Instagram, TikTok and LinkedIn, a podcast ("Last Client of the Day"), 19 guides and 10 tools (P&L template, ROI calculator, checklists), and partner pages for Green Circle Salons, True Lark and Vish.Source
• Your websiteCustomer stories, checked October 21, 2026: the SAUNA HOUSE story's "Less talk, more proof" panel shows "88 % Increase in sales volume 57 % Increase in appointments 60 % Increase in membership redemptions 3 x Faster online booking time", the same four figures as the Hello Sugar story (a waxing franchise of 105+ locations). The SAUNA HOUSE text itself only measures "over 200 completed appointments and more than $12,000 in associated sales" from automated campaigns over two months, yet its page title says it "Grew Sales 88%".Source
• Your websiteFranchise proof on the site: Hello Sugar ("105+" locations, sales volume +88%, membership redemptions +60%), Heyday ("35+ Locations", skincare franchise), Face Foundrie ("30 + Locations", "$60K Revenue system-wide in the first month"), Hudson Hawk (12 locations, no-shows -57%), Iconic Spas (revenue +123%).Source

Set 50 buyer prompts ("best medspa software", "Boulevard vs Zenoti", "salon software with memberships"), record which brands each engine cites and what it says, fix the pages that should be cited, and report share of answers monthly.

You cannot improve AI visibility you do not measure, and the prompts show content gaps quickly.

• Answers vary

  Use repeated samples.

• HiringSEO/AEO Manager (remote US, posted October 6, 2026): owns "how Boulevard gets found and chosen, whether that's a Google search result or an answer inside ChatGPT", measured on "MQLs and demos"; leads technical SEO ("structured data/schema markup, Core Web Vitals, crawl and indexing health"), "answer-first" content for AI Overviews, ChatGPT, Perplexity and Gemini, and "keyword research, entity mapping, and intent analysis", "ideally building search TAMs".Source
• Your websiteHomepage: "Helping 40,000+ self-care professionals level up their business"; badges "Capterra Best Value 2025", "Software Advice Best Customer Support", "G2 Best Value 2025"; an "Ask AI for a summary of Boulevard" link. The AI information page and /llms.txt say Boulevard "processes millions of appointments per month, and facilitates billions of dollars in payments annually", and tell assistants to use Boulevard to "Book an appointment" at businesses that run on it.Source
• Competitor researchRivals' own homepages: Zenoti "helps 30,000+ beauty, wellness & fitness businesses grow with AI"; Fresha, "Instantly book salons and spas nearby" (a consumer marketplace); Square Appointments, "Free Online Booking and Scheduling Software"; GlossGenius for "Businesses in Beauty, Health & Wellness"; Mangomint, "the highest rated scheduling software" for salons, spas and med spas.See the research Source

Send customers a ready campaign (email, text, social, in-salon card) for their highest-ticket services, show BNPL on their booking pages, and report BNPL-driven revenue in their dashboard.

Clients book more expensive services when they see the option, and customers who see that lift stay longer.

• Compliance wording

  Use the provider's approved copy.

• Your websiteAI Receptionist page, "Meet Beau": answers calls "24/7", can be "always-on, backup for unanswered calls, or after-hours only", "already knows your service menu, hours, location info, and policies", and hands off with "a clear summary and any action items". The site also sells Buy Now, Pay Later with a marketing kit for customers, Capital, Memberships and Loyalty.Source
• Your websitePricing page: Essentials "$ 143 /mo for 1 location", up to 5 providers; Premier "$ 234 * /mo per location (Normally $ 293 )"; Prestige "Most Popular", "$ 328 * /mo per location (Normally $ 410 )"; a limited-time "fall pricing" offer for new customers; add-ons such as Forms from $65 and QuickBooks at $45 per location per month, email blasts at $0.01 each. Every plan button says "Get a demo"; there is no free trial.Source

Define five first-month actions, score each new account daily, and trigger help when an account falls behind. Report the score to customers as a checklist.

Early adoption predicts retention and gives CS a clear early warning.

• Wrong actions

  Review the model each quarter.

• HiringAlso open now: a Customer Success Manager (posted October 1), an Onboarding Manager, a Support Operations Manager, a Support Engineer, a Staff Data Scientist, a Risk Analyst and engineering leaders for data and reliability; 16 open roles in total, almost all remote in the US.Source
• Your websiteAI Receptionist page, "Meet Beau": answers calls "24/7", can be "always-on, backup for unanswered calls, or after-hours only", "already knows your service menu, hours, location info, and policies", and hands off with "a clear summary and any action items". The site also sells Buy Now, Pay Later with a marketing kit for customers, Capital, Memberships and Loyalty.Source
• Your websiteFranchise proof on the site: Hello Sugar ("105+" locations, sales volume +88%, membership redemptions +60%), Heyday ("35+ Locations", skincare franchise), Face Foundrie ("30 + Locations", "$60K Revenue system-wide in the first month"), Hudson Hawk (12 locations, no-shows -57%), Iconic Spas (revenue +123%).Source

Publish an aggregated, anonymized annual report with benchmarks by vertical and city size, plus a free tool where owners compare their numbers. Pitch it to trade press and podcasts.

Original data earns links, press and AI citations, and the comparison tool is a lead magnet.

• Data privacy

  Publish only aggregates above a minimum count.

• Your websiteHomepage: "Helping 40,000+ self-care professionals level up their business"; badges "Capterra Best Value 2025", "Software Advice Best Customer Support", "G2 Best Value 2025"; an "Ask AI for a summary of Boulevard" link. The AI information page and /llms.txt say Boulevard "processes millions of appointments per month, and facilitates billions of dollars in payments annually", and tell assistants to use Boulevard to "Book an appointment" at businesses that run on it.Source
• Channel researchYouTube @joinblvd: 712 subscribers, 120 videos, 76,384 views. Boulevard also runs Instagram, TikTok and LinkedIn, a podcast ("Last Client of the Day"), 19 guides and 10 tools (P&L template, ROI calculator, checklists), and partner pages for Green Circle Salons, True Lark and Vish.Source
• HiringSEO/AEO Manager (remote US, posted October 6, 2026): owns "how Boulevard gets found and chosen, whether that's a Google search result or an answer inside ChatGPT", measured on "MQLs and demos"; leads technical SEO ("structured data/schema markup, Core Web Vitals, crawl and indexing health"), "answer-first" content for AI Overviews, ChatGPT, Perplexity and Gemini, and "keyword research, entity mapping, and intent analysis", "ideally building search TAMs".Source

Score markets (English-speaking first: Canada, UK, Australia) by medspa and salon density, payments readiness and competitor strength; pilot with ten local customers, local pricing pages and two stories before scaling.

A measured pilot proves fit before spending on a market.

• Distraction from US growth

  Small team and clear stop rule.

• HiringSenior Product Manager, AI Receptionist: "one of Boulevard's highest-visibility bets"; owns "revenue, adoption, and retention" with metrics "like autonomous resolution rate, agent productivity, and CSAT", and collaborates "on pricing strategy". Senior Product Manager, Commerce: "As Boulevard expands upmarket, supports complex franchise brands, and grows internationally, the commerce experience has to scale with it."Source
• Competitor researchRivals' own homepages: Zenoti "helps 30,000+ beauty, wellness & fitness businesses grow with AI"; Fresha, "Instantly book salons and spas nearby" (a consumer marketplace); Square Appointments, "Free Online Booking and Scheduling Software"; GlossGenius for "Businesses in Beauty, Health & Wellness"; Mangomint, "the highest rated scheduling software" for salons, spas and med spas.See the research Source
• Your websiteFranchise proof on the site: Hello Sugar ("105+" locations, sales volume +88%, membership redemptions +60%), Heyday ("35+ Locations", skincare franchise), Face Foundrie ("30 + Locations", "$60K Revenue system-wide in the first month"), Hudson Hawk (12 locations, no-shows -57%), Iconic Spas (revenue +123%).Source

Sign two product distributors and three education networks: co-branded offers, joint webinars, referral fees, and integration where it helps (inventory, color tracking).

Partners bring trusted reach at a lower cost than paid ads.

• Partners promote rivals

  Give them better tools and support.

• Channel researchYouTube @joinblvd: 712 subscribers, 120 videos, 76,384 views. Boulevard also runs Instagram, TikTok and LinkedIn, a podcast ("Last Client of the Day"), 19 guides and 10 tools (P&L template, ROI calculator, checklists), and partner pages for Green Circle Salons, True Lark and Vish.Source
• Your websiteCustomer referral program: "get paid $2,000 for every business you refer that joins Boulevard", via a web form that asks for the friend's details. Newsroom: an $80 million Series D, a "fourth consecutive year of triple-digit" growth, Inc. 5000 (2024), automated client referrals, Boulevard Capital (2026 FinTech Breakthrough award) and ePrescribe for medspas (April 14, 2026).Source

Publish a booking action that assistants can call (availability, services, booking with client consent), list it in assistant directories, and show customers bookings that came from AI. Start with self-booking customers who opt in.

Customers get bookings from a new channel, and the channel only works on Boulevard.

• Assistant platforms change

  Keep it behind Boulevard's own API.

• Your websiteHomepage: "Helping 40,000+ self-care professionals level up their business"; badges "Capterra Best Value 2025", "Software Advice Best Customer Support", "G2 Best Value 2025"; an "Ask AI for a summary of Boulevard" link. The AI information page and /llms.txt say Boulevard "processes millions of appointments per month, and facilitates billions of dollars in payments annually", and tell assistants to use Boulevard to "Book an appointment" at businesses that run on it.Source
• Your websiteAI Receptionist page, "Meet Beau": answers calls "24/7", can be "always-on, backup for unanswered calls, or after-hours only", "already knows your service menu, hours, location info, and policies", and hands off with "a clear summary and any action items". The site also sells Buy Now, Pay Later with a marketing kit for customers, Capital, Memberships and Loyalty.Source
• HiringSenior Product Manager, AI Receptionist: "one of Boulevard's highest-visibility bets"; owns "revenue, adoption, and retention" with metrics "like autonomous resolution rate, agent productivity, and CSAT", and collaborates "on pricing strategy". Senior Product Manager, Commerce: "As Boulevard expands upmarket, supports complex franchise brands, and grows internationally, the commerce experience has to scale with it."Source

Use growth signals (fully booked weeks, waitlists, a second location in setup) to show a pre-qualified Capital offer in the dashboard, with a calculator for the expansion's payback.

Timely offers raise uptake and tie customers to Boulevard for the loan term.

• Over-lending

  Strict risk rules and caps.

• Your websiteCustomer referral program: "get paid $2,000 for every business you refer that joins Boulevard", via a web form that asks for the friend's details. Newsroom: an $80 million Series D, a "fourth consecutive year of triple-digit" growth, Inc. 5000 (2024), automated client referrals, Boulevard Capital (2026 FinTech Breakthrough award) and ePrescribe for medspas (April 14, 2026).Source
• Your websiteHomepage: "Helping 40,000+ self-care professionals level up their business"; badges "Capterra Best Value 2025", "Software Advice Best Customer Support", "G2 Best Value 2025"; an "Ask AI for a summary of Boulevard" link. The AI information page and /llms.txt say Boulevard "processes millions of appointments per month, and facilitates billions of dollars in payments annually", and tell assistants to use Boulevard to "Book an appointment" at businesses that run on it.Source