BILL growth playbook

Rewrite each partner page for the partner's user who does not have BILL yet: a title like "Finaloop + BILL: pay bills and sync to your books automatically", a description that says what the integration does, a short "how it works" with a screenshot, and a main call to action to start BILL or book a demo, tagged with the partner's name so the lead is attributed. Keep "Contact the partner" as a second button. Add the directory and every partner page to the sitemap, and give each partner a matching link to use in their own app and emails.

Visitors from a partner already trust the integration and have the problem BILL solves; the page only has to turn that intent into a signup, and attribution gives the alliance team the partner-sourced pipeline it is measured on.

[ ] Title: <Partner> + BILL: <job it does>
[ ] Description in BILL's words, not the partner's pitch
[ ] How it works in three steps, with one screenshot
[ ] Main button: start BILL or book a demo (partner tag in the URL)
[ ] Second button: contact the partner
[ ] Partner offer, if any, stated plainly
[ ] URL in sitemap.xml
[ ] Tracked link sent to the partner

• Partners object to BILL taking the main button

  Agree the layout with each partner and offer the same treatment on their site.

• Thin pages

  Add one real workflow and a customer quote per partner before indexing.

• HiringAlliance Partnerships Manager (posted October 6, 2026): BILL has built "deep integrations with a growing portfolio of ISV and App Marketplace partners — including Finaloop, Digits, SumIt, DualEntry, Rillet, Puzzle, Kick, and others listed in our integration directory". "These integrations represent real, activated pipeline potential that has yet to be fully monetized." The primary focus is converting them "into a consistent, high-quality pipeline of Sales Qualified Opportunities (SQOs)".Source
• Your websiteIntegration Directory (/integrations/explore, checked October 21, 2026): 26 partner pages, including Finaloop, Digits, Puzzle, Kick, DualEntry, SumIt, Gusto, Workday, Restaurant365 and Yardi Breeze. Each page is titled "<Partner> | BILL Integration Directory"; the meta description is the partner's own pitch (Finaloop: "Accurate ecommerce accounting you can finally trust..."); the closing call to action is "Ready to connect with Finaloop? Contact", which goes to the partner. The Finaloop page carries a partner offer for BILL customers. None of the directory URLs is listed in sitemap.xml.Source
• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source
• HiringTwo Staff Product Marketing Managers: one for Partner Integrations, writing "the messaging that convinces developers to build on BILL rather than build their own financial infrastructure" and tracking "developer activation, time-to-first-call, integration attach, and partner-influenced pipeline"; one for the Accounting Channel, covering "how BILL fits into their AP advisory practice" and running "win/loss, competitive, and funnel analysis".Source

Replace the dated figures with fiscal 2026 numbers and the 2026 survey, keep one footnote per claim, and set a quarterly owner to refresh them after each earnings release. Use the same figures on the pricing, AI and accountant pages.

Buyers and AI assistants quote the first numbers they find; current, larger numbers make a stronger first impression and avoid looking out of date next to rivals.

• Survey claims need new evidence

  Run a short customer survey if the 2026 one does not cover a claim.

• Your websiteHomepage: "Meet BILL. Your AI-powered financial operations platform." Proof figures: "8.3M network members" and "$345B in total payment volume (~1% of US GDP) on an annual basis", footnoted "As of June 30, 2025"; "$10K+ average monthly savings" and "12 hrs saved monthly", footnoted to "a survey of 127 BILL Spend & Expense users conducted by UserEvidence in March 2022"; "9,500+ accounting firms choose us".Source
• Your websitePricing page: AP/AR Essentials $49, Team $65 and Corporate $89 per user per month, Enterprise custom; the Essentials claim "Spend 50% less time on AP ... get paid 2x faster" is footnoted "Based on a 2021 survey of over 2000 BILL customers". Spend & Expense is "$0 per user per month". Fees: ACH $0.59, check $1.99, virtual card free, Pay Faster ACH $11.99. FAQ: "layer in BILL Spend & Expense at no extra software cost". Accountant console $49/month; "98 of the top 100 US accounting firms partner with BILL".Source
• Investor resultsQ4 fiscal 2026 (ended June 30, 2026): 479,300 businesses served; $98 billion total payment volume in the quarter, up 14%; 37 million transactions; total revenue $436.2 million, up 14%, core revenue up 16%; fiscal-year revenue $1,653.2 million. The CEO: "AI-native solutions for the Fortune 5 million."Source
• Your websiteAI launch (October 19, 2026): "86% of SMB leaders report using AI ... only 19% trust AI completely"; in FY2026 BILL flagged "~$1.5 billion in payments" that were mistakes or unusual; from August to September 2026 risk intelligence detected "on average $138,000 of mistakes or unusual payments per customer". The AI page offers "Bring BILL's data to your AI workflow ... via a manual MCP connection" and cites "10 hrs/week saved on average" from a January 2026 survey.Source

Delete or fill the hidden hero paragraph in the press-release template, add a one-sentence summary field that becomes the meta description, and add every press release to the sitemap. Check the snippets in search a week later.

News is when buyers, partners and journalists search for BILL by name; the snippet should be the news, not placeholder text.

• Template change breaks other pages

  Test on a staging copy first.

• Your websitePress-release pages (Visa pilot, Q4 results and AI launch checked October 21, 2026) have no meta description, and the first paragraph after the headline in the page code is template placeholder text ("Lorem ipsum dolor sit amet...") hidden by styling. Visitors do not see it; search engines and AI readers parse it.Source
• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source
• News coverageOctober 20, 2026: Visa, BILL and Billtrust launched "the first live pilot to enable trusted AI agents to initiate and complete approved buyer invoice payments end-to-end through supplier portals"; the BILL Payment Agent is registered with Visa's Trusted Agent Protocol and Agentic Directory.Source

Set a weight budget for the homepage, defer or remove scripts not needed above the fold, serve the hero image in a modern format at phone size, and lazy-load the logo walls and stories. Make the budget part of the design system the new Director of Design owns, so campaigns do not add it back.

The homepage is where demo and signup journeys start; a faster page raises both and protects search rankings.

• Marketing tags removed by mistake

  Agree each removal with its owner.

• Google PageSpeedHomepage on mobile (lab, October 21, 2026): performance 30/100, Largest Contentful Paint 19.1 s, Total Blocking Time 1,170 ms, 5.3 MB page weight with about 1.8 MB of unused JavaScript. Real Chrome users on the homepage: LCP 2.5 s and INP 279 ms at the 75th percentile, rated "slow". Site-wide real-user LCP (2.06 s) still passes but is 67% slower than a year earlier.Source
• HiringDirector of Design (posted October 2, 2026), reporting to the VP of Marketing alongside the leaders of "Brand, Web, Partner Marketing, Customer Marketing, Demand Gen, and Product Design": "Build video production into something the team ships every week, not occasionally" and "Partner ... with Web on the site and conversion testing".Source
• Your websiteHomepage: "Meet BILL. Your AI-powered financial operations platform." Proof figures: "8.3M network members" and "$345B in total payment volume (~1% of US GDP) on an annual basis", footnoted "As of June 30, 2025"; "$10K+ average monthly savings" and "12 hrs saved monthly", footnoted to "a survey of 127 BILL Spend & Expense users conducted by UserEvidence in March 2022"; "9,500+ accounting firms choose us".Source

Publish a "BILL in your AI assistant" page per assistant: what it can and cannot do, read or write permissions, setup steps, and five example prompts. Submit BILL to each assistant's connector directory and add a link inside BILL's AI settings, where admins already turn AI on or off.

Being listed inside the assistants puts BILL where finance teams already ask questions, and directory listings bring new users the same way app stores do.

• Security worries about AI access

  Start read-only, show the AI audit log, and document data handling.

• HiringDirector of AI & Product Partnerships (posted October 6, 2026), "a newly chartered central BD arm": own BILL's relationships with "Anthropic, OpenAI, Gemini, and Microsoft Copilot, managing relationships from initial contracting, to connector approvals, through expansions, co-marketing, distribution, and monetization", plus integrations with "Outlook, Slack, Amazon Business, and Uber".Source
• Your websiteAI launch (October 19, 2026): "86% of SMB leaders report using AI ... only 19% trust AI completely"; in FY2026 BILL flagged "~$1.5 billion in payments" that were mistakes or unusual; from August to September 2026 risk intelligence detected "on average $138,000 of mistakes or unusual payments per customer". The AI page offers "Bring BILL's data to your AI workflow ... via a manual MCP connection" and cites "10 hrs/week saved on average" from a January 2026 survey.Source
• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source

Build a calculator: bills per month, share paid by check, hours spent per bill. It shows today's cost (postage, paper, staff time) against BILL's plan and fees, and offers the result by email and a demo. Link both calculators from the hub, pricing and AP pages.

A personal cost number turns a browsing visitor into a lead with a reason to talk, and calculator pages earn search traffic for "cost of paying by check".

• Estimates look inflated

  Show the assumptions and let visitors edit them.

• Your websiteTools hub ("Free business finance tools and calculators") lists one calculator, the Fraud Risk Calculator. A Spend & Expense ROI calculator exists at /spend-expense-roi-calculator but is not on the hub.Source
• Your websitePricing page: AP/AR Essentials $49, Team $65 and Corporate $89 per user per month, Enterprise custom; the Essentials claim "Spend 50% less time on AP ... get paid 2x faster" is footnoted "Based on a 2021 survey of over 2000 BILL customers". Spend & Expense is "$0 per user per month". Fees: ACH $0.59, check $1.99, virtual card free, Pay Faster ACH $11.99. FAQ: "layer in BILL Spend & Expense at no extra software cost". Accountant console $49/month; "98 of the top 100 US accounting firms partner with BILL".Source
• Your websiteHomepage: "Meet BILL. Your AI-powered financial operations platform." Proof figures: "8.3M network members" and "$345B in total payment volume (~1% of US GDP) on an annual basis", footnoted "As of June 30, 2025"; "$10K+ average monthly savings" and "12 hrs saved monthly", footnoted to "a survey of 127 BILL Spend & Expense users conducted by UserEvidence in March 2022"; "9,500+ accounting firms choose us".Source

Add one step to the AP/AR onboarding call: a two-minute Spend & Expense offer with an in-call application for cards and budgets. Track attach by cohort and early churn for attached vs single-product customers. Add the same offer to the product's setup checklist for self-serve signups.

A free second product at the moment of setup has little friction, earns card revenue and makes the account harder to leave.

• Credit approvals slow the call

  Offer budgets and expense tracking first; apply for credit after.

• HiringRevenue Strategy & Growth, Director (posted September 29, 2026), reporting to the CRO: "Own BILL's top of funnel and mid funnel performance", "diagnose pipeline leakage", "Drive multi-product attach across AP/AR, Spend & Expense, and embedded finance", evaluate the Direct, Accountant and Partner channels and "lead pilot programs for new channels", and build an AI adoption roadmap across Revenue. Success is "net new customer growth, funnel conversion, AI adoption, new routes to market".Source
• HiringSoftware Engineer II - Growth (posted October 16, 2026) joins the "Growth - Activation and Expansion team", whose focus "includes acquiring and activating customers, improving onboarding, and expanding customer adoption across BILL products". A Scaled Onboarding Specialist (posted October 13) will "drive activation within the onboarding call whenever possible" across both Spend & Expense and AP/AR.Source
• Your websitePricing page: AP/AR Essentials $49, Team $65 and Corporate $89 per user per month, Enterprise custom; the Essentials claim "Spend 50% less time on AP ... get paid 2x faster" is footnoted "Based on a 2021 survey of over 2000 BILL customers". Spend & Expense is "$0 per user per month". Fees: ACH $0.59, check $1.99, virtual card free, Pay Faster ACH $11.99. FAQ: "layer in BILL Spend & Expense at no extra software cost". Accountant console $49/month; "98 of the top 100 US accounting firms partner with BILL".Source

Define activation as first payment sent (AP) or first invoice paid (AR) and measure time to it. Remove the steps that delay it: prefill vendors from the accounting sync, suggest the first bill to pay, and offer a test payment to the customer's own account. Show the onboarding specialist where each customer is stuck.

Time to first value is the strongest predictor of SMB retention, and a single measure lets product, growth and onboarding work on the same number.

• Pushing payments too early

  Only suggest bills already approved in the accounting system.

• HiringSoftware Engineer II - Growth (posted October 16, 2026) joins the "Growth - Activation and Expansion team", whose focus "includes acquiring and activating customers, improving onboarding, and expanding customer adoption across BILL products". A Scaled Onboarding Specialist (posted October 13) will "drive activation within the onboarding call whenever possible" across both Spend & Expense and AP/AR.Source
• HiringRevenue Strategy & Growth, Director (posted September 29, 2026), reporting to the CRO: "Own BILL's top of funnel and mid funnel performance", "diagnose pipeline leakage", "Drive multi-product attach across AP/AR, Spend & Expense, and embedded finance", evaluate the Direct, Accountant and Partner channels and "lead pilot programs for new channels", and build an AI adoption roadmap across Revenue. Success is "net new customer growth, funnel conversion, AI adoption, new routes to market".Source
• Investor resultsQ4 fiscal 2026 (ended June 30, 2026): 479,300 businesses served; $98 billion total payment volume in the quarter, up 14%; 37 million transactions; total revenue $436.2 million, up 14%, core revenue up 16%; fiscal-year revenue $1,653.2 million. The CEO: "AI-native solutions for the Fortune 5 million."Source

Rank receiving suppliers by volume and payment method, and give each tier a path: virtual card acceptance (Vendor Development Representative), Supplier Payments Plus for high-volume suppliers (Enterprise AE), and self-serve AR for small ones. Add a "get paid faster with BILL" page to payment notifications and remittance emails.

These suppliers already see BILL every time they are paid; the network is a free, warm prospect list no rival can copy.

• Payers dislike vendor outreach

  Message suppliers as BILL, about their own payments, with opt-out.

• HiringSupplier-side selling: an Enterprise Account Executive, Supplier Growth (posted September 25) sells BILL's Accounts Receivable "into Enterprise suppliers"; a Vendor Development Representative (posted September 17) will "own a quota to convert suppliers from check and ACH payments to virtual card payments", with conversion counted "through a customer's first successfully settled payment".Source
• Investor resultsQ4 fiscal 2026 (ended June 30, 2026): 479,300 businesses served; $98 billion total payment volume in the quarter, up 14%; 37 million transactions; total revenue $436.2 million, up 14%, core revenue up 16%; fiscal-year revenue $1,653.2 million. The CEO: "AI-native solutions for the Fortune 5 million."Source
• Your websiteBILL for Suppliers: Supplier Payments Plus "helps you go live in weeks—no IT support or outside consultants needed" and converts "paper checks to ePayments" to reduce Days Sales Outstanding.Source
• Your websiteHomepage: "Meet BILL. Your AI-powered financial operations platform." Proof figures: "8.3M network members" and "$345B in total payment volume (~1% of US GDP) on an annual basis", footnoted "As of June 30, 2025"; "$10K+ average monthly savings" and "12 hrs saved monthly", footnoted to "a survey of 127 BILL Spend & Expense users conducted by UserEvidence in March 2022"; "9,500+ accounting firms choose us".Source

Add BILL vs Navan, and comparisons for the AR and supplier side. Date every page, refresh it each quarter from win/loss notes, and add a switching guide with a migration offer.

Comparison searches are late-stage, and pages built from real deal data are more persuasive than feature tables.

• Outdated rival facts

  Date each page and cite sources.

• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source
• Competitor researchRivals' own homepages: Ramp combines "global corporate cards, travel, expenses and accounts payable"; Melio is an "Easy bill paying service for businesses"; Tipalti "combines trusted AI with accounts payable, mass payments, procurement, expenses, and treasury"; AvidXchange sells "AP automation" to "mid-market businesses"; Brex covers "company cards to banking".See the research Source
• HiringTwo Staff Product Marketing Managers: one for Partner Integrations, writing "the messaging that convinces developers to build on BILL rather than build their own financial infrastructure" and tracking "developer activation, time-to-first-call, integration attach, and partner-influenced pipeline"; one for the Accounting Channel, covering "how BILL fits into their AP advisory practice" and running "win/loss, competitive, and funnel analysis".Source

Build a kit a firm can launch in a week: a service description and price ranges, a client proposal template, an onboarding checklist, an email to existing clients and a co-branded one-pager. Track how many clients each firm adds after using it.

Firms add clients in batches when they have a packaged service to sell; BILL gains many entities for each firm it equips.

• Firms price differently

  Give ranges, not a fixed price.

• HiringTwo Staff Product Marketing Managers: one for Partner Integrations, writing "the messaging that convinces developers to build on BILL rather than build their own financial infrastructure" and tracking "developer activation, time-to-first-call, integration attach, and partner-influenced pipeline"; one for the Accounting Channel, covering "how BILL fits into their AP advisory practice" and running "win/loss, competitive, and funnel analysis".Source
• Your websitePricing page: AP/AR Essentials $49, Team $65 and Corporate $89 per user per month, Enterprise custom; the Essentials claim "Spend 50% less time on AP ... get paid 2x faster" is footnoted "Based on a 2021 survey of over 2000 BILL customers". Spend & Expense is "$0 per user per month". Fees: ACH $0.59, check $1.99, virtual card free, Pay Faster ACH $11.99. FAQ: "layer in BILL Spend & Expense at no extra software cost". Accountant console $49/month; "98 of the top 100 US accounting firms partner with BILL".Source
• Your websiteHomepage: "Meet BILL. Your AI-powered financial operations platform." Proof figures: "8.3M network members" and "$345B in total payment volume (~1% of US GDP) on an annual basis", footnoted "As of June 30, 2025"; "$10K+ average monthly savings" and "12 hrs saved monthly", footnoted to "a survey of 127 BILL Spend & Expense users conducted by UserEvidence in March 2022"; "9,500+ accounting firms choose us".Source

Measure signups per page, find which kinds of groups convert (investor portfolios, trade associations, nonprofits), and build a template so a new group page goes live in a day. Add a member webinar and a quarterly email through each group.

Groups bring trust and concentrated lists of the right businesses; a template makes a one-off deal into a channel.

• Discounts lower revenue

  Limit to the first year.

• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source
• HiringRevenue Strategy & Growth, Director (posted September 29, 2026), reporting to the CRO: "Own BILL's top of funnel and mid funnel performance", "diagnose pipeline leakage", "Drive multi-product attach across AP/AR, Spend & Expense, and embedded finance", evaluate the Direct, Accountant and Partner channels and "lead pilot programs for new channels", and build an AI adoption roadmap across Revenue. Success is "net new customer growth, funnel conversion, AI adoption, new routes to market".Source
• Your websitePricing page: AP/AR Essentials $49, Team $65 and Corporate $89 per user per month, Enterprise custom; the Essentials claim "Spend 50% less time on AP ... get paid 2x faster" is footnoted "Based on a 2021 survey of over 2000 BILL customers". Spend & Expense is "$0 per user per month". Fees: ACH $0.59, check $1.99, virtual card free, Pay Faster ACH $11.99. FAQ: "layer in BILL Spend & Expense at no extra software cost". Accountant console $49/month; "98 of the top 100 US accounting firms partner with BILL".Source

Publish three quickstarts (pay a bill, send an invoice, read transactions) with sandbox keys in minutes, code in three languages and a working sample app. Measure time from sign-up to first successful call.

Every hour removed from the first call raises the share of developers who finish an integration.

• Sandbox abuse

  Rate limits and verified email.

• HiringTwo Staff Product Marketing Managers: one for Partner Integrations, writing "the messaging that convinces developers to build on BILL rather than build their own financial infrastructure" and tracking "developer activation, time-to-first-call, integration attach, and partner-influenced pipeline"; one for the Accounting Channel, covering "how BILL fits into their AP advisory practice" and running "win/loss, competitive, and funnel analysis".Source
• HiringAlliance Partnerships Manager (posted October 6, 2026): BILL has built "deep integrations with a growing portfolio of ISV and App Marketplace partners — including Finaloop, Digits, SumIt, DualEntry, Rillet, Puzzle, Kick, and others listed in our integration directory". "These integrations represent real, activated pipeline potential that has yet to be fully monetized." The primary focus is converting them "into a consistent, high-quality pipeline of Sales Qualified Opportunities (SQOs)".Source

Build a weekly signal list for each BDR (suppliers paid via BILL, Integration Directory visitors, calculator leads, companies hiring AP clerks), with an AI-drafted first line based on that signal. Compare meeting rates against list-based outreach.

Outreach tied to a real event converts several times better than cold lists, and the team already has the AI tools to do it at scale.

• Creepy outreach

  Mention only public or relationship signals.

• HiringBusiness Development Manager (posted October 13, 2026) takes over "a fully remote outbound team of 10 BDRs: 6 Mid-Market, 3 Growth, and 1 Principal" at "an AI-native company" where "Claude, Gemini, and Glean take on manual work". The Growth Account Executive, Spend & Expense generates "up to 80% of your own pipeline".Source
• HiringSupplier-side selling: an Enterprise Account Executive, Supplier Growth (posted September 25) sells BILL's Accounts Receivable "into Enterprise suppliers"; a Vendor Development Representative (posted September 17) will "own a quota to convert suppliers from check and ACH payments to virtual card payments", with conversion counted "through a customer's first successfully settled payment".Source
• Your websiteIntegration Directory (/integrations/explore, checked October 21, 2026): 26 partner pages, including Finaloop, Digits, Puzzle, Kick, DualEntry, SumIt, Gusto, Workday, Restaurant365 and Yardi Breeze. Each page is titled "<Partner> | BILL Integration Directory"; the meta description is the partner's own pitch (Finaloop: "Accurate ecommerce accounting you can finally trust..."); the closing call to action is "Ready to connect with Finaloop? Contact", which goes to the partner. The Finaloop page carries a partner offer for BILL customers. None of the directory URLs is listed in sitemap.xml.Source
• Your websiteTools hub ("Free business finance tools and calculators") lists one calculator, the Fraud Risk Calculator. A Spend & Expense ROI calculator exists at /spend-expense-roi-calculator but is not on the hub.Source

Give every business customer a referral link inside BILL, paying card rewards points or a statement credit when the referred business makes its first payment. Prompt it after moments of value: first month closed, a large vendor paid on time, AI catching a duplicate bill.

Small business owners ask peers what they use; a reward at the right moment turns satisfied customers into a channel.

• Fraudulent referrals

  Pay only after a verified first payment.

• HiringLead Product Manager, Rewards Platform: rewards are "tracked and paid out through a mix of basic tooling and manual accounting processes"; the roadmap includes "referral and advocacy services" and "referral payouts". The Lead Product Manager, Ledger Subscriber Ecosystem post says BILL's money movement processes "over $31.9B across 12 million payments per month".Source
• Your websiteReferral today: the accountant referral program pays "up to $500" per client via PartnerStack; a Spend & Expense partner referral portal gives partners demo and self-start links; a referral confirmation page offers "Copy and share your unique referral link".Source
• Investor resultsQ4 fiscal 2026 (ended June 30, 2026): 479,300 businesses served; $98 billion total payment volume in the quarter, up 14%; 37 million transactions; total revenue $436.2 million, up 14%, core revenue up 16%; fiscal-year revenue $1,653.2 million. The CEO: "AI-native solutions for the Fortune 5 million."Source

Each week, turn one case study into a 60-second vertical video: the problem, the number, one line from the customer. Post it on LinkedIn, YouTube Shorts and Instagram, and add it to the matching industry page and sales sequences.

Short peer videos travel further than written stories and give sales a fresh asset every week.

• Customer approvals slow it down

  Re-cut existing approved footage first.

• HiringDirector of Design (posted October 2, 2026), reporting to the VP of Marketing alongside the leaders of "Brand, Web, Partner Marketing, Customer Marketing, Demand Gen, and Product Design": "Build video production into something the team ships every week, not occasionally" and "Partner ... with Web on the site and conversion testing".Source
• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source
• Your websiteHomepage: "Meet BILL. Your AI-powered financial operations platform." Proof figures: "8.3M network members" and "$345B in total payment volume (~1% of US GDP) on an annual basis", footnoted "As of June 30, 2025"; "$10K+ average monthly savings" and "12 hrs saved monthly", footnoted to "a survey of 127 BILL Spend & Expense users conducted by UserEvidence in March 2022"; "9,500+ accounting firms choose us".Source

Turn the pilot into a program: publish how agent payments work and how buyers stay in control, sign more supplier platforms, and offer the BILL agent as the payment step inside the AI assistants BILL connects to. Report payments completed by agents each quarter.

If agents pay invoices, the platform they pay through gains volume without new sales effort; being first with a live, trusted flow is a lasting lead.

• Agent payment errors

  Keep buyer approvals and BILL's risk checks on every payment.

• News coverageOctober 20, 2026: Visa, BILL and Billtrust launched "the first live pilot to enable trusted AI agents to initiate and complete approved buyer invoice payments end-to-end through supplier portals"; the BILL Payment Agent is registered with Visa's Trusted Agent Protocol and Agentic Directory.Source
• HiringDirector of AI & Product Partnerships (posted October 6, 2026), "a newly chartered central BD arm": own BILL's relationships with "Anthropic, OpenAI, Gemini, and Microsoft Copilot, managing relationships from initial contracting, to connector approvals, through expansions, co-marketing, distribution, and monetization", plus integrations with "Outlook, Slack, Amazon Business, and Uber".Source
• Your websiteAI launch (October 19, 2026): "86% of SMB leaders report using AI ... only 19% trust AI completely"; in FY2026 BILL flagged "~$1.5 billion in payments" that were mistakes or unusual; from August to September 2026 risk intelligence detected "on average $138,000 of mistakes or unusual payments per customer". The AI page offers "Bring BILL's data to your AI workflow ... via a manual MCP connection" and cites "10 hrs/week saved on average" from a January 2026 survey.Source

Publish a monthly index: days to pay, share paid by check vs electronic, card adoption, and late-payment trends by industry and region, aggregated and anonymized. Pitch it to business press and give sales a regional version.

A regular, cited number makes BILL the source journalists and AI assistants quote for small-business finance.

• Data reveals company trends

  Agree with Finance and Investor Relations what can be shown.

• Investor resultsQ4 fiscal 2026 (ended June 30, 2026): 479,300 businesses served; $98 billion total payment volume in the quarter, up 14%; 37 million transactions; total revenue $436.2 million, up 14%, core revenue up 16%; fiscal-year revenue $1,653.2 million. The CEO: "AI-native solutions for the Fortune 5 million."Source
• HiringLead Product Manager, Rewards Platform: rewards are "tracked and paid out through a mix of basic tooling and manual accounting processes"; the roadmap includes "referral and advocacy services" and "referral payouts". The Lead Product Manager, Ledger Subscriber Ecosystem post says BILL's money movement processes "over $31.9B across 12 million payments per month".Source
• Your websiteSitemap (1,838 URLs, checked October 21, 2026): 541 blog posts, 510 learning articles, 231 accountant resources, 209 case studies, 90 guides, 43 webinars, 42 templates; 7 comparison pages (BILL vs AvidXchange, Brex, Concur, Expensify, Melio, Ramp, Tipalti); 19 "/special" offer pages for associations and investors (for example a16z, Thrive Capital, Specialty Food Association, Minnesota Nonprofit Association); integration pages only for QuickBooks, Sage Intacct, NetSuite, Dynamics, Xero, Acumatica, Slack and Rillet; one press-release URL.Source

Open a self-serve program: sign up, get sandbox access, list the integration, get a tracked referral link and a revenue share on referred customers. Review only partners above a usage threshold for co-marketing.

Software companies for restaurants, property, construction and ecommerce reach businesses BILL's sales team cannot; a self-serve program grows the directory without a deal for each.

• Low-quality listings

  Review before a page is indexed.

• HiringAlliance Partnerships Manager (posted October 6, 2026): BILL has built "deep integrations with a growing portfolio of ISV and App Marketplace partners — including Finaloop, Digits, SumIt, DualEntry, Rillet, Puzzle, Kick, and others listed in our integration directory". "These integrations represent real, activated pipeline potential that has yet to be fully monetized." The primary focus is converting them "into a consistent, high-quality pipeline of Sales Qualified Opportunities (SQOs)".Source
• HiringTwo Staff Product Marketing Managers: one for Partner Integrations, writing "the messaging that convinces developers to build on BILL rather than build their own financial infrastructure" and tracking "developer activation, time-to-first-call, integration attach, and partner-influenced pipeline"; one for the Accounting Channel, covering "how BILL fits into their AP advisory practice" and running "win/loss, competitive, and funnel analysis".Source
• Your websiteIntegration Directory (/integrations/explore, checked October 21, 2026): 26 partner pages, including Finaloop, Digits, Puzzle, Kick, DualEntry, SumIt, Gusto, Workday, Restaurant365 and Yardi Breeze. Each page is titled "<Partner> | BILL Integration Directory"; the meta description is the partner's own pitch (Finaloop: "Accurate ecommerce accounting you can finally trust..."); the closing call to action is "Ready to connect with Finaloop? Contact", which goes to the partner. The Finaloop page carries a partner offer for BILL customers. None of the directory URLs is listed in sitemap.xml.Source

Add a monthly "payments summary" to the dashboard and email: payments sent by method, fees, estimated postage and staff time avoided, and how much more each vendor would save on card. Link to inviting the vendor to accept cards.

A visible running saving reminds customers of BILL's value every month and nudges vendors toward card acceptance.

• Savings estimates questioned

  Show the method and let customers edit time per bill.

• Your websitePricing page: AP/AR Essentials $49, Team $65 and Corporate $89 per user per month, Enterprise custom; the Essentials claim "Spend 50% less time on AP ... get paid 2x faster" is footnoted "Based on a 2021 survey of over 2000 BILL customers". Spend & Expense is "$0 per user per month". Fees: ACH $0.59, check $1.99, virtual card free, Pay Faster ACH $11.99. FAQ: "layer in BILL Spend & Expense at no extra software cost". Accountant console $49/month; "98 of the top 100 US accounting firms partner with BILL".Source
• HiringSupplier-side selling: an Enterprise Account Executive, Supplier Growth (posted September 25) sells BILL's Accounts Receivable "into Enterprise suppliers"; a Vendor Development Representative (posted September 17) will "own a quota to convert suppliers from check and ACH payments to virtual card payments", with conversion counted "through a customer's first successfully settled payment".Source
• Your websiteAI launch (October 19, 2026): "86% of SMB leaders report using AI ... only 19% trust AI completely"; in FY2026 BILL flagged "~$1.5 billion in payments" that were mistakes or unusual; from August to September 2026 risk intelligence detected "on average $138,000 of mistakes or unusual payments per customer". The AI page offers "Bring BILL's data to your AI workflow ... via a manual MCP connection" and cites "10 hrs/week saved on average" from a January 2026 survey.Source

Each month, publish aggregated numbers: duplicate and wrong-amount invoices caught, money protected, hours saved, with two anonymized examples. Use it in sales, onboarding and social posts.

Regular, measured proof builds trust in AI faster than feature claims.

• Helps fraudsters learn patterns

  Share totals only, never detection rules.

• Your websiteAI launch (October 19, 2026): "86% of SMB leaders report using AI ... only 19% trust AI completely"; in FY2026 BILL flagged "~$1.5 billion in payments" that were mistakes or unusual; from August to September 2026 risk intelligence detected "on average $138,000 of mistakes or unusual payments per customer". The AI page offers "Bring BILL's data to your AI workflow ... via a manual MCP connection" and cites "10 hrs/week saved on average" from a January 2026 survey.Source
• Investor resultsQ4 fiscal 2026 (ended June 30, 2026): 479,300 businesses served; $98 billion total payment volume in the quarter, up 14%; 37 million transactions; total revenue $436.2 million, up 14%, core revenue up 16%; fiscal-year revenue $1,653.2 million. The CEO: "AI-native solutions for the Fortune 5 million."Source