In a browser, kelaitech.com looks complete: the H1 "Research capacity, uncapped.", plus pricing, trust, changelog and careers pages. But a plain request for any address returns the same HTML shell, whose only text is the title "KelAI — The AI Alpha Engine" and a list of job titles. That includes /robots.txt and /sitemap.xml, which come back as HTML, so Google Lighthouse marks robots.txt as invalid and crawlers find no sitemap. A made-up address returns the same page instead of a 404. A site: search for kelaitech.com returned no KelAI pages, only other companies called Kelai. Since July 2026 the seed round has been covered by AlleyWatch, Hedgeweek and others, so allocators, PMs and candidates who look KelAI up find other companies or an empty shell.
First action
Request /robots.txt and a made-up path with curl, confirm both return the HTML shell, then add a real robots.txt and sitemap.xml to the publish folder.
How to measure it
Public pages indexed; position for "KelAI"
- Now
- –
- Target
- All public pages indexed; kelaitech.com first for "KelAI"
- By
- 30 days
Steps
Confirm the fault
Request /robots.txt, /sitemap.xml and a made-up path; record each status code and content type.
Senior Infrastructure Engineer 1 hour
Narrow the rewrite
Stop the catch-all rule from serving index.html for files and unknown paths; return a real 404 page with status 404.
Senior Infrastructure Engineer 2 hours
Add robots.txt and sitemap
Plain-text robots.txt with a Sitemap line; an XML sitemap listing every public page.
Senior Infrastructure Engineer 1 hour
Prerender the pages
Static generation or prerendering so each page's H1, copy, title and meta description are in the first HTML response.
Applied AI Engineer 2 days
Write page metadata
A unique title, description, canonical and Open Graph image for each page.
Founder & CEO half a day
Submit and inspect
Submit the sitemap to Google Search Console and Bing Webmaster Tools and request indexing for each page.
Senior Infrastructure Engineer 1 hour
Check AI answers
Ask the main AI assistants "What is KelAI?" before and after, and keep the answers.
Founder & CEO 30 minutes
Monitor
Indexed pages and clicks on brand searches, weekly for a month.
Founder & CEO weekly
Why it works
Make each page exist as HTML before any JavaScript runs. Prerender or statically generate the homepage, /pricing, /trust, /careers, /contact, /changelog, /privacy and /terms, each with its own title, meta description and canonical. Serve robots.txt as plain text with a Sitemap line pointing to a real XML sitemap of those pages, and have unknown addresses return a 404 status instead of the homepage. The site runs on Netlify, where the usual cause is a catch-all rewrite that sends every path to index.html: put robots.txt and sitemap.xml in the publish folder and narrow the rewrite. Then submit the sitemap in Google Search Console and Bing Webmaster Tools.
People at funds look a vendor up before they answer a cold email or take a demo, and many AI assistants answer "what is KelAI?" only from pages they can read without running JavaScript. Most of the fix is a build setting, not a rebuild, and it turns this year's press coverage into visits to KelAI's own pages.
Ready to use
ChecklistCrawlable kelaitech.com checklist
[ ] /robots.txt returns text/plain with a Sitemap: line [ ] /sitemap.xml returns XML listing /, /pricing, /trust, /careers, /contact, /changelog, /privacy, /terms [ ] Unknown paths return HTTP 404 [ ] Each page's H1 and body copy are in the first HTML response [ ] Unique title, meta description and canonical per page [ ] Organization structured data with logo and sameAs links [ ] Sitemap submitted to Google and Bing [ ] "KelAI" brand search checked weekly
Risks and how to handle them
Prerendering breaks interactive parts of the site
Prerender only the marketing pages and keep the product app separate.
Search engines keep the empty version for a while
Request indexing page by page after launch and check again in a week.
Evidence
- Your websiteCrawl check (November 10, 2026): /robots.txt, /sitemap.xml, /pricing, /careers, /trust and a made-up address all return the same HTML app shell, whose only text is the title "KelAI — The AI Alpha Engine" and a list of application roles; the made-up address gets no 404. Google Lighthouse flags "robots.txt is not valid", and a site:kelaitech.com web search returned no kelaitech.com pages, only similarly named companies such as a Shanghai mechatronics maker called Kelai.Source
- Your websiteHomepage (rendered): title "KelAI — The AI Alpha Engine"; meta description "KelAI is the AI alpha engine for hedge funds and institutional investors. Purpose-built AI that helps investment teams discover and validate new sources of alpha."; H1 "Research capacity, uncapped."; links to Contact, Careers, Pricing, Trust, Changelog, Terms and Privacy; "Book a Demo" opens a Calendly scheduler; no blog, case studies or testimonials; pricing is quote-only; the only social link is LinkedIn (company/kelai-capital), while the legal entity is "KelAI Tech, Inc.".Source
- PressAlleyWatch (July 2026): $5M seed from Frst, Y Combinator, Robinhood Ventures and angels; the platform covers "idea generation, backtesting, signal validation, and live monitoring"; sold as enterprise software to hedge funds and institutional asset managers; "built specifically for hedge funds by people who understand how institutional research works"; plans to "grow our New York team selectively".Source