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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 7
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Volka
Volka logo

growth playbook · Oct 23, 2026

volka.com (opens in a new tab)

Volka growth playbook

Diagnosis

Volka has a long-running, much-loved game, a strong art style and a mobile version with 1M+ installs, and its hiring is about growth: a Creative Producer for UA creatives, store pages and experiments, an AI artist for banners, a lead community manager, and a platform engineer.

The gaps are in connecting what already exists: the web portal never sends players to mobile, the store listing is generic, update notes are empty, and the global launch still has no iPhone version. This playbook starts with cross-promotion from the portal, store experiments and answers to the energy complaints, then builds a creative test loop, email, guides and an iOS plan.

Growth Score

6/10

Biggest Opportunity

Use the web portal's existing players, the art and a tested store page to grow the mobile game cheaply, then take it to iPhone.

Biggest Risk

Big farm-adventure rivals (Family Island, Klondike Adventures, Township, Hay Day) outspend Volka on UA, and economy complaints about energy and storage can drag ratings.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn the web portal's existing players into the first audience for the mobile game

    Write one news post announcing the mobile game with a tagged Google Play link.

    High impact First result in 2 weeks
  2. 2

    Run Google Play store listing experiments on the icon, screenshots and first line

    Write two short descriptions: one about the art, one about adventure.

    High impact First result in 1 month
  3. 3

    Write real "What's new" notes for every update

    Write the note for the next update.

    Medium impact First result in 2 weeks

02

Your idea portfolio

23 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 7Fill-ins · 7Reconsider · 6
Effort →

Showing 23 of 23 ideas

This week 7

Quick wins with a clear first action.

  • 01

    Volka's new Creative Producer is hired to make "assets for store pages and retargeting ad campaigns", and the marketing team works on user acquisition. Yet taongafarm.com, where Taonga has had players since 2016 in 13 languages, never mentions the mobile game: no link, no banner, no mention on the homepage, the About page or the news feed. The cheapest players Volka can win are the ones already playing Taonga in a browser.

    High impactLow effort First result in 2 weeks Marketing Creative Producer

    First action

    Write one news post announcing the mobile game with a tagged Google Play link.

    How to measure it

    Tagged installs from taongafarm.com

    Now
    –
    Target
    20,000
    By
    90 days

    Steps

    1. 1

      Agree the message

      Mobile is a new story in the same world, with a welcome gift.

      Marketing Creative Producer 1 day

    2. 2

      Design the banner

      Portal banner, news card and QR code in the Taonga style.

      Marketing 2D AI Artist 2 days

    3. 3

      Tag the links

      One tracked Google Play link per placement and language.

      User Acquisition Lead 1 day

    4. 4

      Publish the post

      A news post in all 13 languages.

      Lead Community Manager 2 days

    5. 5

      Add the gift

      An install reward claimable in the mobile game.

      Game Producer 1 week

    6. 6

      Build the audience

      Portal players as a retargeting and lookalike seed.

      User Acquisition Lead 1 week

    7. 7

      Measure

      Installs, day-7 retention and spend per portal player.

      User Acquisition Lead weekly

    First result
    2 weeks
    Cost
    Design time and the value of the gift
    Owner
    Marketing Creative Producer

    Smallest test

    Post one news item with a tracked link and count installs for a week.

    Why it works

    Add a "Taonga is on mobile" banner and news post on the portal with a Google Play link, a QR code for desktop players and a welcome gift for installing. Explain that the mobile game has its own story, so it adds to the web game instead of replacing it. Tag the link so installs from the portal show up separately, and build a retargeting audience of portal players for the new creatives.

    Web players already love the art and the world; a link and a gift turn them into mobile installs at almost no cost, and the same audience makes a strong seed for lookalike targeting.

    Ready to use

    ChecklistPortal cross-promotion launch list

    [ ] Banner on the portal homepage after login
    [ ] News post in 13 languages
    [ ] QR code for desktop players
    [ ] Tracked Google Play link per placement
    [ ] Welcome gift in the mobile game
    [ ] Retargeting audience of portal players
    [ ] Weekly install and retention report

    Risks and how to handle them

    • Web players move and stop paying on web

      Keep the two games separate and reward playing both.

    • Gift abuse

      One gift per mobile account, claimed after the tutorial.

    Evidence

    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
    • Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
    • Your websitevolka.com: "With 100 people across 2 offices, our team is creating the world of Taonga"; the Marketing team "works on user acquisition". The Games page says the mobile game has "a new original story and game features" and links only to the web portal and to Google Play. The site has six pages in its sitemap and no news, press or player page.Source
    • Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
  • 02

    The Creative Producer is asked to produce store-page assets and to "Design, run and analyse experiments". The Play listing has 49.3K reviews and 1M+ downloads, but its description is one generic block about family and romance that never mentions the art style players love most.

    High impactLow effort First result in 1 month Marketing Creative Producer

    First action

    Write two short descriptions: one about the art, one about adventure.

    How to measure it

    Store visitor to install rate

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Baseline

      Current store conversion by country.

      User Acquisition Lead 1 day

    2. 2

      Write hypotheses

      Art, adventure and calm farming as three angles.

      Marketing Creative Producer 2 days

    3. 3

      Make assets

      Icon and screenshot variants.

      Marketing 2D AI Artist 1 week

    4. 4

      Test the icon

      One experiment at a time.

      Marketing Creative Producer 2 weeks

    5. 5

      Test screenshots

      First three frames.

      Marketing Creative Producer 2 weeks

    6. 6

      Test the text

      Short description and first paragraph.

      Marketing Creative Producer 2 weeks

    7. 7

      Roll out

      Winners to all languages.

      Lead Community Manager 1 week

    First result
    1 month
    Cost
    Design time only
    Owner
    Marketing Creative Producer

    Smallest test

    Test one icon variant for two weeks.

    Why it works

    Use Google Play's store listing experiments: test the icon, the first three screenshots and the short description, one at a time. Lead with the painterly art and the island adventure, which players and job posts both name as the reason they stay.

    Every paid and organic visitor sees the store page, so a lift in store conversion lowers the cost of every install.

    Risks and how to handle them

    • Small samples in small markets

      Test in the largest markets first.

    Evidence

    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
    • Google Play reviewsThe most helpful recent reviews (July and August 2026) praise the game ("The graphics are great, storyline is good and there's lots of little adventures") but complain that "the energy runs out fast", storage "fill way too quickly" and new workshops cost too much; one says "I wound up purchasing way too much". Volka replies to each, pointing players to the in-game FAQ.Source
  • 03

    Taonga Island Adventure was updated on October 22, 2026, and the news page announces new islands and festivals, but the Play listing's "What's new" says only "Various improvements and fixes".

    Medium impactLow effort First result in 2 weeks Game Producer

    First action

    Write the note for the next update.

    How to measure it

    Lapsed players returning in update week

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Template

      Island or event, reward, end date.

      Lead Community Manager 1 hour

    2. 2

      Write

      For the next release.

      Lead Community Manager 1 hour

    3. 3

      Translate

      With the news post.

      Lead Community Manager 1 day

    4. 4

      Publish

      In the Play Console.

      Game Producer 1 hour

    5. 5

      Measure

      Returning players in update week.

      User Acquisition Lead 2 weeks

    6. 6

      Repeat

      Every release.

      Game Producer each release

    First result
    2 weeks
    Cost
    $0
    Owner
    Game Producer

    Smallest test

    Write the next note today.

    Why it works

    Use the same story as the news post: name the new island or event, the reward and the end date. Keep it to three lines and translate it with the news post.

    Update notes are seen by lapsed players when the app updates, and they show store visitors the game is alive.

    Risks and how to handle them

    • Notes promise content that slips

      Write them after the build is approved.

    Evidence

    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
    • Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
  • 04

    The most helpful Play reviews say energy "runs out fast", storage fills too quickly and workshops cost too much. Volka replies that the answers are in the in-game FAQ, but a player who is already frustrated rarely goes looking.

    High impactLow effort First result in 1 month Lead Community Manager

    First action

    List the five best free energy sources.

    How to measure it

    Energy complaints in new reviews

    Now
    –
    Target
    -25%
    By
    90 days

    Steps

    1. 1

      List answers

      Free energy and storage tips.

      Lead Game Designer 2 days

    2. 2

      Write the guide

      Short and illustrated.

      Lead Community Manager 3 days

    3. 3

      Publish

      News page and support site.

      Lead Community Manager 1 day

    4. 4

      In-game tip

      First time energy runs out.

      Game UI Designer 1 week

    5. 5

      Update replies

      Link the guide.

      Player Support Lead 1 day

    6. 6

      Measure

      Review topics monthly.

      Lead Community Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Lead Community Manager

    Smallest test

    Post the guide and link it in the next ten review replies.

    Why it works

    Write a short "Energy and storage" guide with the best free ways to earn energy and free storage, post it on the news page and support site, and show the tip in the game the first time a player runs out of energy. Link it in review replies.

    It turns the most common complaint into a helpful moment, which protects ratings and reduces churn at the point of frustration.

    Risks and how to handle them

    • Players want more energy, not tips

      Feed review themes into balance reviews (idea 12).

    Evidence

    • Google Play reviewsThe most helpful recent reviews (July and August 2026) praise the game ("The graphics are great, storyline is good and there's lots of little adventures") but complain that "the energy runs out fast", storage "fill way too quickly" and new workshops cost too much; one says "I wound up purchasing way too much". Volka replies to each, pointing players to the in-game FAQ.Source
    • HiringLead Community Manager (open since April 14, 2026): will drive "community growth by identifying and implementing new opportunities", create "announcements, activities, email newsletters, and game guides", evaluate "the effectiveness of various player engagement formats", prepare "reports on player feedback", and work with support, QA, art and game design. Taonga has "communities across different platforms".Source
    • Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
  • 05

    taongafarm.com has hreflang tags for 13 languages and a long "About the Game" page written for search, but no sitemap.xml and no robots.txt (both return 404).

    Medium impactLow effort First result in 2 weeks Web Developer

    First action

    Generate the sitemap from the current routes.

    How to measure it

    Indexed language pages

    Now
    –
    Target
    All 13 languages
    By
    30 days

    Steps

    1. 1

      Generate sitemap

      All language routes.

      Web Developer 2 hours

    2. 2

      Add robots.txt

      With the sitemap line.

      Web Developer 1 hour

    3. 3

      Submit

      Search Console.

      Web Developer 1 hour

    4. 4

      Check hreflang

      Return tags on every page.

      Web Developer 2 hours

    5. 5

      Monitor

      Indexed pages by language.

      Web Developer weekly

    6. 6

      Add guides

      New guide pages to the sitemap.

      Lead Community Manager ongoing

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Publish the sitemap today.

    Why it works

    Publish a sitemap listing every language version of the home, About and news pages, add a robots.txt that points to it, and submit both in Search Console.

    Search engines find and refresh the language versions faster, which helps "free farming game" searches in each language.

    Risks and how to handle them

    • Indexing private pages

      List only public pages.

    Evidence

    • Taonga web portaltaongafarm.com has no robots.txt and no sitemap.xml (both return 404), so the 13 language versions and the guide pages are discovered only through links.Source
    • Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
  • 06

    Volka is hiring artists, a UI designer, a creative producer and engineers to relocate to Limassol, with a generous relocation package. But volka.com/careers loads the roles through a script, so the page itself has no job text or JobPosting markup for job search engines.

    Medium impactLow effort First result in 1 month Recruiting Lead

    First action

    Check which roles appear in Google's job search today.

    How to measure it

    Applications from job search

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Check today

      Roles visible in job search.

      Recruiting Lead 1 hour

    2. 2

      Pull roles

      From the Ashby posting API.

      Web Developer 2 days

    3. 3

      Add markup

      JobPosting on each role.

      Web Developer 1 day

    4. 4

      Add benefits

      Relocation package on each page.

      Recruiting Lead 1 day

    5. 5

      Submit

      Search Console.

      Web Developer 1 hour

    6. 6

      Track

      Applicant source.

      Recruiting Lead monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Recruiting Lead

    Smallest test

    Add markup to the Creative Producer role first.

    Why it works

    Render the open roles server-side from the Ashby API, with JobPosting structured data and the relocation benefits on each role page. Keep the Ashby application form.

    Relocation hires depend on reach outside Cyprus, and job search engines are where candidates look first.

    Risks and how to handle them

    • Stale roles stay listed

      Rebuild the page when the board changes.

    Evidence

    • Your websitevolka.com/careers loads its roles through an Ashby embed script: the page HTML contains no job titles, text or JobPosting markup, so the open roles and the relocation package (housing, car, childcare, Greek or English lessons) are invisible to search engines that do not run the script. "Working at Volka" describes relocation "like booking a vacation with a tourist agency".Source
    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
  • 07

    volka.com is fast in the lab (score 96) and for real visitors on load, but real Chrome visitors see a layout shift of 0.19, above the 0.1 threshold; the largest element is the homepage photo carousel.

    Low impactLow effort First result in 1 month Web Developer

    First action

    Set a fixed aspect ratio on the carousel.

    How to measure it

    Real-visitor CLS

    Now
    –
    Target
    Under 0.1
    By
    60 days

    Steps

    1. 1

      Find shifts

      Lighthouse and DevTools.

      Web Developer 2 hours

    2. 2

      Reserve space

      Carousel aspect ratio.

      Web Developer 2 hours

    3. 3

      Size images

      Width and height on each.

      Web Developer 1 hour

    4. 4

      Fonts

      Preload and match fallback.

      Web Developer 2 hours

    5. 5

      Deploy

      Then retest.

      Web Developer 1 hour

    6. 6

      Confirm

      Chrome UX Report after 28 days.

      Web Developer 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Fix the carousel height today.

    Why it works

    Reserve the carousel's height and size its images, and load fonts without swapping layout. Check again in the Chrome UX Report after 28 days.

    The site is mostly seen by candidates and partners; a stable page reads as a polished studio.

    Risks and how to handle them

    • Visual changes

      Keep the same design.

    Evidence

    • Google PageSpeedvolka.com on mobile: lab performance score 96 and LCP 2.6 s (the largest element is the homepage photo carousel). Real Chrome visitors: LCP p75 2.3 s (good, 39% faster than before) but layout shift (CLS) p75 0.19, above the 0.1 "good" threshold.Source

This quarter 10

The core plays for the next three months.

  • 08

    Volka's own timeline says mobile Taonga "is preparing for the Global Launch", but the mobile game is on Google Play only; App Store searches in the US, UK, Germany and Cyprus show no Taonga game, while Family Island, Klondike Adventures, Township and Hay Day each have hundreds of thousands of iPhone ratings.

    High impactHigh effort First result in 2 quarters User Acquisition Lead

    First action

    Estimate iOS share for the top five rival games.

    How to measure it

    Soft-launch day-7 retention

    Now
    –
    Target
    Match Android
    By
    2 quarters

    Steps

    1. 1

      Size the market

      Rival ratings and revenue estimates.

      User Acquisition Lead 2 weeks

    2. 2

      Plan the build

      iOS release scope.

      Game Producer 1 month

    3. 3

      Prepare the page

      Proven Android creatives.

      Marketing Creative Producer 1 month

    4. 4

      Soft launch

      Two markets.

      Game Producer 1 month

    5. 5

      Measure

      Retention and payer rate.

      User Acquisition Lead 1 month

    6. 6

      Scale

      Paid in winning markets.

      User Acquisition Lead 1 quarter

    First result
    2 quarters
    Cost
    Development and launch budget
    Owner
    User Acquisition Lead

    Smallest test

    Size the iPhone audience for the top five rivals.

    Why it works

    Treat iOS as the core of the global launch: soft-launch in two English-speaking markets, reuse the store experiments and creatives proven on Android, and set install and retention targets before scaling spend.

    Farm and adventure games earn a large share of their revenue on iPhone, and Taonga's art travels well in store screenshots.

    Risks and how to handle them

    • Launch slips

      Set a soft-launch date and scope it small.

    Evidence

    • Your websitevolka.com About page timeline: Taonga launched on Facebook in 2016 and became "Best Web Game of the year"; the Taonga Game Portal followed in 2018; the client was rewritten in Haxe in 2019; "The mobile version of Taonga is published on Google Appstore" in 2021; the 2025 entry reads "Mobile Taonga is preparing for the Global Launch! Work in Progress".Source
    • App Store searchApple App Store searches for "taonga" and "volka" in the US, UK, Germany and Cyprus stores (October 22, 2026) return no Taonga game from Volka. The same search lists rival island-farm games with large iPhone audiences: Family Island (Melsoft, about 422,000 US ratings), Klondike Adventures (Vizor, about 131,000), Township (about 2.2 million) and Hay Day (about 654,000).Source
    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
  • 09

    The Creative Producer writes hypotheses and briefs; the AI artist makes banners and adapts them to every size. Together they can test far more concepts than a classic studio pipeline.

    High impactMedium effort First result in 1 quarter Marketing Creative Producer

    First action

    Brief the first ten concepts.

    How to measure it

    Blended cost per install

    Now
    –
    Target
    -15%
    By
    2 quarters

    Steps

    1. 1

      Research

      Rival creatives each week.

      Marketing Creative Producer weekly

    2. 2

      Brief

      Ten concepts.

      Marketing Creative Producer weekly

    3. 3

      Produce

      All sizes.

      Marketing 2D AI Artist weekly

    4. 4

      Test

      Small budget per concept.

      User Acquisition Lead weekly

    5. 5

      Scale

      Two winners to video and playable.

      Marketing Creative Producer weekly

    6. 6

      Log

      What worked and why.

      Marketing Creative Producer weekly

    First result
    1 quarter
    Cost
    Test budget
    Owner
    Marketing Creative Producer

    Smallest test

    Test ten banners next week.

    Why it works

    Each week, brief ten static concepts from competitor research and past results, have the AI artist produce them in all sizes, test them with a small budget, and turn the two winners into video and playable versions.

    Cheap static tests pick the ideas worth expensive video and playable production.

    Risks and how to handle them

    • Off-brand AI art

      Art director sign-off on every concept.

    Evidence

    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
    • HiringMarketing 2D AI Artist (posted August 26, 2026): produces "polished banners for advertising campaigns across various platforms", mainly "farm-themed marketing banners", combining AI generation with Photoshop retouching, and will "adapt approved visuals to different sizes and formats" and "Reuse and adapt existing materials when appropriate".Source
    • Competitor researchGoogle Play lists these as similar games to Taonga Island Adventure: Yellowstone: Farm Adventure (4.7), Yukon: Family Adventure by Enixan (4.6), Horizon Island: Farm Adventure (4.7), Kong Island: Farm & Survival (4.8) and Lost Island: Merge Farm Village (4.4).Source
  • 10

    Players name the art as their first reason for loving Taonga, and the company now makes ads partly with AI tools. Ads that do not look like the game lose trust and raise uninstalls.

    Medium impactMedium effort First result in 1 quarter Art Director

    First action

    Collect 30 reference images.

    How to measure it

    Day-1 retention of paid installs

    Now
    –
    Target
    +3 points
    By
    2 quarters

    Steps

    1. 1

      Collect

      References.

      Art Director 1 week

    2. 2

      Write

      Rules.

      Art Director 1 week

    3. 3

      Train

      Models on in-game art.

      Marketing 2D AI Artist 2 weeks

    4. 4

      Review

      Every ad.

      Art Director weekly

    5. 5

      Compare

      Retention by ad style.

      User Acquisition Lead monthly

    6. 6

      Update

      Quarterly.

      Art Director quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Art Director

    Smallest test

    Write the one-page guide.

    Why it works

    Write a one-page marketing style guide (line, colour, characters, palette) with approved references, train the AI artist's models on in-game art, and check every ad against the guide.

    Consistent art keeps the promise in the ad matched to the game, which protects day-1 retention.

    Risks and how to handle them

    • Slows production

      A quick checklist rather than a full review.

    Evidence

    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
    • HiringMarketing 2D AI Artist (posted August 26, 2026): produces "polished banners for advertising campaigns across various platforms", mainly "farm-themed marketing banners", combining AI generation with Photoshop retouching, and will "adapt approved visuals to different sizes and formats" and "Reuse and adapt existing materials when appropriate".Source
  • 11

    The Lead Community Manager role includes email newsletters, and the news page already posts puzzles, island launches and time-limited rewards with thousands of reactions each.

    High impactMedium effort First result in 1 quarter Lead Community Manager

    First action

    Draft the first issue from this week's posts.

    How to measure it

    Reactivated players per issue

    Now
    –
    Target
    2% of lapsed list
    By
    2 quarters

    Steps

    1. 1

      Check consent

      Players who opted in.

      Lead Community Manager 1 week

    2. 2

      Template

      Island, puzzle, reward.

      Lead Community Manager 1 week

    3. 3

      Translate

      Top languages.

      Lead Community Manager 1 week

    4. 4

      Segment

      Active and lapsed.

      Lead Community Manager 1 week

    5. 5

      Send

      Weekly.

      Lead Community Manager weekly

    6. 6

      Measure

      Returns and payers.

      User Acquisition Lead monthly

    First result
    1 quarter
    Cost
    Email tool cost
    Owner
    Lead Community Manager

    Smallest test

    Send one issue to active players.

    Why it works

    Send a weekly email with the new island, the current puzzle and the reward deadline, in the player's language. Segment lapsed players with a comeback gift.

    Email reaches players who no longer open the game or follow the page, and reward deadlines give a reason to return.

    Risks and how to handle them

    • Unsubscribes

      Let players choose frequency.

    Evidence

    • HiringLead Community Manager (open since April 14, 2026): will drive "community growth by identifying and implementing new opportunities", create "announcements, activities, email newsletters, and game guides", evaluate "the effectiveness of various player engagement formats", prepare "reports on player feedback", and work with support, QA, art and game design. Taonga has "communities across different platforms".Source
    • Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
  • 12

    Reviews say energy and storage run out and workshops cost too much, and one player says they "wound up purchasing way too much" and left. Spending that ends in churn is revenue lost later.

    High impactHigh effort First result in 1 quarter Lead Game Designer

    First action

    Tag the last 500 reviews by theme.

    How to measure it

    Day-30 retention

    Now
    –
    Target
    +2 points
    By
    2 quarters

    Steps

    1. 1

      Tag reviews

      Themes and levels.

      Lead Community Manager 2 weeks

    2. 2

      Join data

      Retention and payers by level.

      Data Analyst 2 weeks

    3. 3

      Find the wall

      Where players leave.

      Lead Game Designer 1 week

    4. 4

      Design tests

      Small changes.

      Lead Game Designer 2 weeks

    5. 5

      Run

      A/B with a share of players.

      Game Producer 1 month

    6. 6

      Decide

      Roll out winners.

      Lead Game Designer 1 week

    First result
    1 quarter
    Cost
    Design and analysis time
    Owner
    Lead Game Designer

    Smallest test

    Tag 500 reviews.

    Why it works

    Tag reviews and support tickets by theme, compare with retention and payer data at the levels where complaints start, and test small changes (storage rewards, cheaper first workshop) with a share of players.

    Fixing the point where players feel squeezed can raise long-term revenue even if early spend dips.

    Risks and how to handle them

    • Revenue drop

      Test with a small share first.

    Evidence

    • Google Play reviewsThe most helpful recent reviews (July and August 2026) praise the game ("The graphics are great, storyline is good and there's lots of little adventures") but complain that "the energy runs out fast", storage "fill way too quickly" and new workshops cost too much; one says "I wound up purchasing way too much". Volka replies to each, pointing players to the in-game FAQ.Source
    • HiringLead Community Manager (open since April 14, 2026): will drive "community growth by identifying and implementing new opportunities", create "announcements, activities, email newsletters, and game guides", evaluate "the effectiveness of various player engagement formats", prepare "reports on player feedback", and work with support, QA, art and game design. Taonga has "communities across different platforms".Source
  • 13

    Job posts describe a game that starts as casual farming and "gradually evolves" into a midcore adventure with quests and battles, and the Play listing lists the same depth. Players who quit early never see the part that sets Taonga apart.

    Medium impactMedium effort First result in 1 quarter Game UI Designer

    First action

    Measure how many players reach the first island.

    How to measure it

    First-island reach

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Funnel to first island.

      Data Analyst 1 week

    2. 2

      Design

      Teaser quest.

      Lead Game Designer 2 weeks

    3. 3

      UI

      Path to adventure.

      Game UI Designer 2 weeks

    4. 4

      Build

      Teaser and reward.

      Game Producer 1 month

    5. 5

      Test

      A/B.

      Game Producer 1 month

    6. 6

      Roll out

      Winners.

      Game Producer 1 week

    First result
    1 quarter
    Cost
    Development time
    Owner
    Game UI Designer

    Smallest test

    Show 10% of new players the teaser.

    Why it works

    Give new players a short taste of an island adventure in the first session, a visible path to it, and a reward for reaching the first island.

    Showing the long-term hook early lifts early retention.

    Risks and how to handle them

    • Overwhelming new players

      Keep it short and optional.

    Evidence

    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
  • 14

    News posts get 1,000-3,200 reactions each, and island-name votes draw hundreds of comments. That engagement stays inside the existing community.

    Medium impactMedium effort First result in 1 quarter Lead Community Manager

    First action

    Add a share link to this week's puzzle.

    How to measure it

    Shared-link installs

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Design

      Share image template.

      Marketing 2D AI Artist 1 week

    2. 2

      Links

      Tracked per puzzle.

      User Acquisition Lead 1 week

    3. 3

      Bonus

      For sharing.

      Game Producer 2 weeks

    4. 4

      Run

      Every puzzle.

      Lead Community Manager weekly

    5. 5

      Measure

      Installs.

      User Acquisition Lead monthly

    6. 6

      Adjust

      Formats that spread.

      Lead Community Manager monthly

    First result
    1 quarter
    Cost
    Bonus cost
    Owner
    Lead Community Manager

    Smallest test

    Share one puzzle.

    Why it works

    Give each puzzle a shareable image and link with the Taonga art and a "play free" link, ask players to share for a small bonus, and track installs from shared links.

    Friends of players are the best new players, and the puzzle is a low-pressure invitation.

    Risks and how to handle them

    • Spammy sharing

      Limit bonus to once a week.

    Evidence

    • Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
    • HiringLead Community Manager (open since April 14, 2026): will drive "community growth by identifying and implementing new opportunities", create "announcements, activities, email newsletters, and game guides", evaluate "the effectiveness of various player engagement formats", prepare "reports on player feedback", and work with support, QA, art and game design. Taonga has "communities across different platforms".Source
    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
  • 15

    The community manager writes game guides, and the support site already has island pages. Players search for help on islands and quests.

    Medium impactMedium effort First result in 1 quarter Lead Community Manager

    First action

    Pick the five most searched islands.

    How to measure it

    Guide visits

    Now
    –
    Target
    50,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Most asked islands.

      Lead Community Manager 1 week

    2. 2

      Write

      Five guides.

      Lead Community Manager 1 month

    3. 3

      Translate

      Main languages.

      Lead Community Manager 1 month

    4. 4

      Publish

      With play links.

      Web Developer 1 week

    5. 5

      Sitemap

      Add guides.

      Web Developer 1 day

    6. 6

      Measure

      Visits and tickets.

      Lead Community Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Lead Community Manager

    Smallest test

    Publish one guide.

    Why it works

    Publish one guide page per island and event on taongafarm.com in the main languages, with a "play" link, and add them to the sitemap.

    Guide searches bring returning and new players, and good guides cut support tickets.

    Risks and how to handle them

    • Spoilers

      Mark spoiler sections.

    Evidence

    • HiringLead Community Manager (open since April 14, 2026): will drive "community growth by identifying and implementing new opportunities", create "announcements, activities, email newsletters, and game guides", evaluate "the effectiveness of various player engagement formats", prepare "reports on player feedback", and work with support, QA, art and game design. Taonga has "communities across different platforms".Source
    • Taonga web portaltaongafarm.com has no robots.txt and no sitemap.xml (both return 404), so the 13 language versions and the guide pages are discovered only through links.Source
    • Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
  • 16

    The Play listing says the mobile game is "Available on Android, Windows", and the portal's About page sells play on "computer or Chromebook". Desktop players are already in Taonga's history.

    High impactMedium effort First result in 1 quarter User Acquisition Lead

    First action

    Check current PC installs.

    How to measure it

    PC installs

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      PC installs.

      User Acquisition Lead 1 week

    2. 2

      Store page

      PC screenshots.

      Marketing Creative Producer 2 weeks

    3. 3

      Portal

      PC message.

      Lead Community Manager 1 week

    4. 4

      Ads

      Desktop targeting.

      User Acquisition Lead 1 month

    5. 5

      Measure

      Sessions and payers.

      Data Analyst monthly

    6. 6

      Decide

      Scale or stop.

      User Acquisition Lead 1 quarter

    First result
    1 quarter
    Cost
    Ad test budget
    Owner
    User Acquisition Lead

    Smallest test

    Add PC screenshots.

    Why it works

    Feature the PC option on the store page and the portal, run desktop-targeted ads, and measure PC sessions and payer rates.

    PC players often play longer sessions, which suits a deep adventure game.

    Risks and how to handle them

    • Small audience

      Test before scaling.

    Evidence

    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
    • Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
  • 17

    Rival farm adventures fill Google Play's "similar games" list, and Volka is producing more video. Creators who play cozy and farm games reach exactly the right players.

    Medium impactMedium effort First result in 1 quarter User Acquisition Lead

    First action

    List 20 creators.

    How to measure it

    Creator installs

    Now
    –
    Target
    10,000
    By
    2 quarters

    Steps

    1. 1

      List

      20 creators.

      User Acquisition Lead 1 week

    2. 2

      Offer

      Early access and links.

      User Acquisition Lead 1 week

    3. 3

      Brief

      What to show.

      Marketing Creative Producer 1 week

    4. 4

      Run

      Monthly.

      User Acquisition Lead monthly

    5. 5

      Measure

      Installs.

      User Acquisition Lead monthly

    6. 6

      Renew

      Best creators.

      User Acquisition Lead quarterly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    User Acquisition Lead

    Smallest test

    Work with three creators.

    Why it works

    Find 20 YouTube and TikTok creators who play farm adventures, give them early island access and a tracked link, and pay on installs.

    Creator videos show the art in motion, which is Taonga's strongest selling point.

    Risks and how to handle them

    • Low quality traffic

      Pay on day-7 retained installs.

    Evidence

    • Competitor researchGoogle Play lists these as similar games to Taonga Island Adventure: Yellowstone: Farm Adventure (4.7), Yukon: Family Adventure by Enixan (4.6), Horizon Island: Farm Adventure (4.7), Kong Island: Farm & Survival (4.8) and Lost Island: Merge Farm Village (4.4).Source
    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    The portal already joins Facebook and web accounts, and the mobile game is a separate story. Players who play both are likely the most loyal.

    High impactHigh effort First result in 3 quarters Game Producer

    First action

    Count players who already play both.

    How to measure it

    Dual-game players

    Now
    –
    Target
    10%
    By
    3 quarters

    Steps

    1. 1

      Count

      Overlap today.

      Data Analyst 2 weeks

    2. 2

      Design

      Linked rewards.

      Lead Game Designer 1 month

    3. 3

      Build

      Account link.

      Platform & Reliability Engineer 1 quarter

    4. 4

      Event

      Cross-game.

      Lead Game Designer 1 month

    5. 5

      Launch

      Announce in both.

      Lead Community Manager 1 month

    6. 6

      Measure

      Retention.

      Data Analyst monthly

    First result
    3 quarters
    Cost
    Development time
    Owner
    Game Producer

    Smallest test

    Survey players about playing both.

    Why it works

    Let players link accounts and earn rewards in one game for progress in the other, with an event that spans both.

    Two games that feed each other raise retention for both.

    Risks and how to handle them

    • Economy effects

      Small rewards.

    Evidence

    • Your websitevolka.com About page timeline: Taonga launched on Facebook in 2016 and became "Best Web Game of the year"; the Taonga Game Portal followed in 2018; the client was rewritten in Haxe in 2019; "The mobile version of Taonga is published on Google Appstore" in 2021; the 2025 entry reads "Mobile Taonga is preparing for the Global Launch! Work in Progress".Source
    • Your websitevolka.com: "With 100 people across 2 offices, our team is creating the world of Taonga"; the Marketing team "works on user acquisition". The Games page says the mobile game has "a new original story and game features" and links only to the web portal and to Google Play. The site has six pages in its sitemap and no news, press or player page.Source
    • Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
  • 19

    Volka is building bare-metal Kubernetes as a strategic move away from GCP. Hosting savings can pay for UA tests.

    Medium impactHigh effort First result in 3 quarters Platform & Reliability Engine…

    First action

    Estimate yearly savings.

    How to measure it

    Budget from savings

    Now
    –
    Target
    25% of savings
    By
    3 quarters

    Steps

    1. 1

      Estimate

      Savings.

      Platform & Reliability Engineer 1 month

    2. 2

      Agree

      Share for tests.

      Game Producer 2 weeks

    3. 3

      Migrate

      Services.

      Platform & Reliability Engineer 2 quarters

    4. 4

      Track

      Actual savings.

      Platform & Reliability Engineer monthly

    5. 5

      Fund

      Tests.

      User Acquisition Lead quarterly

    6. 6

      Report

      Together.

      Game Producer quarterly

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Platform & Reliability Engineer

    Smallest test

    Estimate savings.

    Why it works

    Estimate savings, then reserve a share for creative and market tests, and report savings and test results together.

    It turns an infrastructure project into a growth budget.

    Risks and how to handle them

    • Migration incidents

      Move services gradually with rollback.

    Evidence

    • HiringPlatform & Reliability Engineer (posted August 4, 2026): Taonga "is now a mature live product with complex infrastructure supporting regular updates and future growth"; the role builds "bare-metal Kubernetes clusters as part of our strategic move away from GCP" and migrates services to self-hosted infrastructure.Source
    • HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
  • 20

    The portal runs in 13 languages, so Volka knows where players are. The mobile launch can start where the web game is strongest.

    High impactHigh effort First result in 4 quarters User Acquisition Lead

    First action

    Rank languages by portal payers.

    How to measure it

    Top-market installs

    Now
    –
    Target
    +40%
    By
    4 quarters

    Steps

    1. 1

      Rank

      Markets.

      Data Analyst 2 weeks

    2. 2

      Localize

      Store pages.

      Lead Community Manager 1 month

    3. 3

      Adapt

      Creatives.

      Marketing 2D AI Artist 1 month

    4. 4

      Launch

      Paid.

      User Acquisition Lead 1 quarter

    5. 5

      Measure

      By market.

      User Acquisition Lead monthly

    6. 6

      Expand

      Next markets.

      User Acquisition Lead quarterly

    First result
    4 quarters
    Cost
    UA budget
    Owner
    User Acquisition Lead

    Smallest test

    Localize one store page.

    Why it works

    Rank countries by portal players and payers, localize the store page and creatives for the top five, and launch there first.

    Existing awareness lowers cost per install.

    Risks and how to handle them

    • Translation quality

      Native review.

    Evidence

    • Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
    • Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source
    • HiringMarketing 2D AI Artist (posted August 26, 2026): produces "polished banners for advertising campaigns across various platforms", mainly "farm-themed marketing banners", combining AI generation with Photoshop retouching, and will "adapt approved visuals to different sizes and formats" and "Reuse and adapt existing materials when appropriate".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 21

    Taonga launched in 2016 and players love its art. A tenth anniversary is a story for press and creators.

    Medium impactLow effort First result in 1 quarter Marketing Creative Producer

    First action

    Pick 50 favourite artworks.

    How to measure it

    Returning players

    Now
    –
    Target
    +10%
    By
    1 quarter

    Steps

    1. 1

      Pick art

      50 pieces.

      Art Director 2 weeks

    2. 2

      Design book

      Digital.

      Art Director 1 month

    3. 3

      Video

      Ten years.

      Marketing Creative Producer 1 month

    4. 4

      Event

      Both games.

      Lead Game Designer 1 month

    5. 5

      Press

      Outreach.

      Lead Community Manager 2 weeks

    6. 6

      Measure

      Returns.

      User Acquisition Lead 1 month

    First result
    1 quarter
    Cost
    Design time
    Owner
    Marketing Creative Producer

    Smallest test

    Pick the art.

    Why it works

    Publish a digital art book and a short "ten years of Taonga" video, with an anniversary event in both games.

    Anniversaries give press a reason to cover a studio and players a reason to return.

    Risks and how to handle them

    • Timing

      Plan early.

    Evidence

    • Your websitevolka.com About page timeline: Taonga launched on Facebook in 2016 and became "Best Web Game of the year"; the Taonga Game Portal followed in 2018; the client was rewritten in Haxe in 2019; "The mobile version of Taonga is published on Google Appstore" in 2021; the 2025 entry reads "Mobile Taonga is preparing for the Global Launch! Work in Progress".Source
    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
  • 22

    Volka hires artists who must have a passion for games, and players love the art.

    Medium impactLow effort First result in 1 quarter Recruiting Lead

    First action

    Announce one contest.

    How to measure it

    Entries

    Now
    –
    Target
    500
    By
    1 quarter

    Steps

    1. 1

      Rules

      Contest.

      Lead Community Manager 1 week

    2. 2

      Announce

      News page.

      Lead Community Manager 1 day

    3. 3

      Judge

      Art team.

      Art Director 2 weeks

    4. 4

      Share

      Winners.

      Lead Community Manager 1 week

    5. 5

      Link

      Roles.

      Recruiting Lead 1 day

    6. 6

      Repeat

      Twice a year.

      Lead Community Manager 6 months

    First result
    1 quarter
    Cost
    Prizes
    Owner
    Recruiting Lead

    Smallest test

    Run one contest.

    Why it works

    Run a fan-art contest on the news page with a portfolio review prize and a link to open art roles.

    It finds talent and creates content.

    Risks and how to handle them

    • Rights

      Clear terms.

    Evidence

    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source
    • Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
    • Your websitevolka.com/careers loads its roles through an Ashby embed script: the page HTML contains no job titles, text or JobPosting markup, so the open roles and the relocation package (housing, car, childcare, Greek or English lessons) are invisible to search engines that do not run the script. "Working at Volka" describes relocation "like booking a vacation with a tourist agency".Source
  • 23

    volka.com has six pages and no news, press or player page, while the studio has 100 people and a ten-year story.

    Medium impactLow effort First result in 1 quarter Marketing Creative Producer

    First action

    Make a press kit.

    How to measure it

    Mentions

    Now
    –
    Target
    20
    By
    2 quarters

    Steps

    1. 1

      Press kit

      Logos, art, facts.

      Marketing Creative Producer 1 week

    2. 2

      News

      Studio posts.

      Lead Community Manager monthly

    3. 3

      Videos

      Artists at work.

      Marketing Creative Producer 1 month

    4. 4

      Publish

      On volka.com.

      Web Developer 1 week

    5. 5

      Promote

      Creators and press.

      Lead Community Manager monthly

    6. 6

      Measure

      Mentions.

      Lead Community Manager quarterly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Marketing Creative Producer

    Smallest test

    Publish the press kit.

    Why it works

    Add a press kit, studio news and short artist videos showing how Taonga art is made.

    It helps press, creators and candidates, and gives players a reason to care.

    Risks and how to handle them

    • Time cost

      Short videos.

    Evidence

    • Your websitevolka.com: "With 100 people across 2 offices, our team is creating the world of Taonga"; the Marketing team "works on user acquisition". The Games page says the mobile game has "a new original story and game features" and links only to the web portal and to Google Play. The site has six pages in its sitemap and no news, press or player page.Source
    • Your websitevolka.com About page timeline: Taonga launched on Facebook in 2016 and became "Best Web Game of the year"; the Taonga Game Portal followed in 2018; the client was rewritten in Haxe in 2019; "The mobile version of Taonga is published on Google Appstore" in 2021; the 2025 entry reads "Mobile Taonga is preparing for the Global Launch! Work in Progress".Source
    • HiringArt and UI hiring: a Junior 2D Artist (Colouring) posted October 16, 2026 and a Game UI Designer posted August 12, 2026. Every post says "The exquisite art style of the game is what our players consistently mention as the first reason for loving Taonga", and describes a game that starts as "a casual farming experience" and becomes "a captivating midcore adventure".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #18 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Volka did not commission, review or endorse it, and Programmable is not affiliated with Volka. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Volka runs its business.

Something wrong, or do you represent Volka? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Portal cross-promotion, store experiments, update notes, energy guide, portal sitemap, careers markup and the carousel fix.

  2. Days 31 to 6010 ideas

    iOS plan, creative test loop, art style guide, newsletter, economy review, first-session adventure, shareable puzzles, web guides, PC push and creators.

  3. Days 61 to 906 ideas

    Linked accounts, savings for tests, localized launches, and the wildcards.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value the painterly art style. The most cited problem: energy runs out fast.

  • Storyline and many small adventures
  • Storage fills quickly
  • In their words: “energy”

Market

Competitive landscape

5 competitors compared: Family Island (Melsoft), Klondike Adventures (Vizor), Township, Hay Day (Supercell) and 1 more.

  • Gap to exploit: A painterly, story-led island adventure
  • Family Island (Melsoft): Crowded theme
  • Klondike Adventures (Vizor): Different art style

Hiring signals

Volka's open roles point at user acquisition and live operations.

  • Marketing Creative Producer: Store pages, retargeting and creative experiments. Ideas 1, 2, 9.
  • Marketing 2D AI Artist: AI-assisted ad banners in all formats. Ideas 9, 10.
  • Lead Community Manager: Community growth, newsletters and guides. Ideas 4, 11, 14, 15.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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