Volka's new Creative Producer is hired to make "assets for store pages and retargeting ad campaigns", and the marketing team works on user acquisition. Yet taongafarm.com, where Taonga has had players since 2016 in 13 languages, never mentions the mobile game: no link, no banner, no mention on the homepage, the About page or the news feed. The cheapest players Volka can win are the ones already playing Taonga in a browser.
First action
Write one news post announcing the mobile game with a tagged Google Play link.
How to measure it
Tagged installs from taongafarm.com
- Now
- –
- Target
- 20,000
- By
- 90 days
Steps
Agree the message
Mobile is a new story in the same world, with a welcome gift.
Marketing Creative Producer 1 day
Design the banner
Portal banner, news card and QR code in the Taonga style.
Marketing 2D AI Artist 2 days
Tag the links
One tracked Google Play link per placement and language.
User Acquisition Lead 1 day
Publish the post
A news post in all 13 languages.
Lead Community Manager 2 days
Add the gift
An install reward claimable in the mobile game.
Game Producer 1 week
Build the audience
Portal players as a retargeting and lookalike seed.
User Acquisition Lead 1 week
Measure
Installs, day-7 retention and spend per portal player.
User Acquisition Lead weekly
Why it works
Add a "Taonga is on mobile" banner and news post on the portal with a Google Play link, a QR code for desktop players and a welcome gift for installing. Explain that the mobile game has its own story, so it adds to the web game instead of replacing it. Tag the link so installs from the portal show up separately, and build a retargeting audience of portal players for the new creatives.
Web players already love the art and the world; a link and a gift turn them into mobile installs at almost no cost, and the same audience makes a strong seed for lookalike targeting.
Ready to use
ChecklistPortal cross-promotion launch list
[ ] Banner on the portal homepage after login [ ] News post in 13 languages [ ] QR code for desktop players [ ] Tracked Google Play link per placement [ ] Welcome gift in the mobile game [ ] Retargeting audience of portal players [ ] Weekly install and retention report
Risks and how to handle them
Web players move and stop paying on web
Keep the two games separate and reward playing both.
Gift abuse
One gift per mobile account, claimed after the tutorial.
Evidence
- HiringMarketing Creative Producer (Limassol, posted August 13, 2026): leads "the creative production behind Taonga marketing videos"; will "Conduct in-depth competitor research, analysing creatives and advertising trends", "Produce scripts, briefs and storyboards for artists, motion designers, and playable teams", deliver "video, static and playable creatives; assets for store pages and retargeting ad campaigns", work with "the UA, Creatives Production and Game Production teams", and "Design, run and analyse experiments to validate creative hypotheses". A portfolio with "performance marketing, ASO, and creative development work" is required.Source
- Taonga web portaltaongafarm.com, home of the original game, is served in 13 languages with hreflang tags. Its homepage is a sign-up screen, and its "About the Game" page says Taonga is "a free farming game you can play right on your computer or Chromebook" or "connect through Facebook". Neither page, nor the news page, mentions or links to the mobile game (checked October 22, 2026).Source
- Your websitevolka.com: "With 100 people across 2 offices, our team is creating the world of Taonga"; the Marketing team "works on user acquisition". The Games page says the mobile game has "a new original story and game features" and links only to the web portal and to Google Play. The site has six pages in its sitemap and no news, press or player page.Source
- Taonga news pagetaongafarm.com/news posts daily puzzles, island launches and festival guides with time-limited rewards; posts collect 1,000-3,200 reactions each (for example a vote to name the new "Island of the ___ Mirror" drew 3.2K likes and 573 "wow" reactions).Source
- Google PlayTaonga Island Adventure: Farm on Google Play: 4.4 stars from 49.3K reviews, 1M+ downloads, in-app purchases, rated Everyone, "Available on Android, Windows", updated October 22, 2026. The "What's new" text reads "Various improvements and fixes". The description is one long generic block ("Start your own family!", "Fall in love") and does not mention the art style or the islands, quests and battles the job posts describe.Source