Lendable (Zable) growth playbook

Write one migration plan: map every lendable.co.uk URL to its zable.co.uk equivalent with single-hop 301s, update lendable.com links and the Autolend redirect, move or link the Trustpilot reputation according to Trustpilot's rules for brand changes, update affiliate and aggregator links, and add a short "Lendable is now Zable" explanation where returning customers land. Run every customer-facing change past compliance before it goes live, and measure brand and loan search traffic before and after.

Rebrands lose traffic when old URLs, partner links and reviews are left behind; a planned migration keeps the rankings and trust built under the Lendable name and puts all new paid, mail and partner spend behind one brand.

[ ] URL inventory: lendable.co.uk, autolend.com, lendable.com
[ ] One-hop 301 map to zable.co.uk
[ ] Trustpilot brand change agreed
[ ] Affiliate and comparison-site links updated
[ ] Compliance sign-off on every changed page
[ ] "Lendable is now Zable" note in app, email and site
[ ] Brand search ads updated
[ ] Daily monitoring for 30 days

• Traffic dips after the switch

  Single-hop 301s, keep old domains renewed, and monitor daily for a month.

• Customers think it is a scam

  Announce the change in-app and by email before the switch.

• HiringSenior Growth Manager (London, posted October 5, 2026): "a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace"; the role runs digital acquisition for "the US and Mexico" on "Meta, TikTok and Google Ads", "standing up channels from scratch" in "markets where there's no existing playbook".Source
• Your websitelendable.com, October 22, 2026: one page, headed by a banner "Existing customer or looking for a loan? Go to www.lendable.co.uk"; it lists Zable App, "Lendable Loans" (linking to lendable.co.uk), Autolend (linking to autolend.com) and Zable cards and loans for the UK and US, and says the group is active "with our brands Lendable, Zable, Autolend, and Lenda". The page has no H1 heading and no social share image, and no link to careers or press.Source
• Your websiteRedirects checked October 22, 2026: autolend.com goes to autolend.co.uk, then to zable.co.uk/autolend/, then to /autolend: three hops before the page loads.Source
• Your websitelendable.co.uk still sells personal loans under the Lendable name ("Fast loans, fair rates", "100,000+ reviews on Trustpilot", "Best personal loan provider - British Bank Awards 2026", "We approve a new customer every 30 seconds") and links to its Trustpilot profile for lendable.co.uk; its sitemap lists 15 URLs and leaves out its own debt consolidation and car loan pages.Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source

Add a clear H1 and share image, a UK/US choice that sends customers to zable.co.uk or zable.com, a careers link to the job board, and a short press and leadership section. Keep financial promotions off the corporate page or have compliance review them.

The .com is the group's business card during a rebrand and a hiring push.

• Confuses customers

  Keep the customer choice at the top.

• Your websitelendable.com, October 22, 2026: one page, headed by a banner "Existing customer or looking for a loan? Go to www.lendable.co.uk"; it lists Zable App, "Lendable Loans" (linking to lendable.co.uk), Autolend (linking to autolend.com) and Zable cards and loans for the UK and US, and says the group is active "with our brands Lendable, Zable, Autolend, and Lenda". The page has no H1 heading and no social share image, and no link to careers or press.Source
• HiringThe Ashby board lists 69 open roles, 32 of them in Growth & Analytics, with offices in London, Chatham, Virginia, Mexico City and EU remote; every post says Lendable is "Profitable since 2017", has "over 800 people", is backed by Balderton Capital and Goldman Sachs, and has "rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance".Source
• Google PageSpeedReal Chrome users on phones pass Core Web Vitals on all four sites: largest contentful paint at the 75th percentile is 1.0 s on lendable.com, 1.4 s on lendable.co.uk, 1.6 s on zable.co.uk and 1.6 s on zable.com. The lab test of lendable.com scores 63 with an 8.3 s largest contentful paint, mostly 2 MB of images, but real visitors are fast.Source

Agree one current, verifiable customer figure with finance and compliance, and use it on all sites, ads, press and job posts, with the date it was measured.

Consistent proof builds trust; inconsistent numbers invite doubt.

• Numbers grow fast

  Use "over" with a dated figure and refresh quarterly.

• Your websitezable.com (US): personal loans "Up to $35,000" and the Zable credit card, Trustpilot quotes on the homepage, and "We have served over 1 million happy customers worldwide"; lendable.com says "Millions of customers" and zable.co.uk "over 2 million Zable customers".Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• Your websitelendable.com, October 22, 2026: one page, headed by a banner "Existing customer or looking for a loan? Go to www.lendable.co.uk"; it lists Zable App, "Lendable Loans" (linking to lendable.co.uk), Autolend (linking to autolend.com) and Zable cards and loans for the UK and US, and says the group is active "with our brands Lendable, Zable, Autolend, and Lenda". The page has no H1 heading and no social share image, and no link to careers or press.Source

Hold every representative example and eligibility statement in one compliance-owned source that all sites, affiliates and mail packs pull from, with a record of which audience each applies to, and review them together before the rebrand campaign.

Consistency protects trust and makes approvals faster as the number of channels, partners and creatives grows.

• Slows marketing

  Pre-approved templates for common formats.

• Your websiteRepresentative examples for the same GBP 7,500 loan over 36 months differ between lendable.co.uk, the zable.co.uk homepage and zable.co.uk/loans (three different representative APRs, monthly payments and totals on October 22, 2026), all from Lendable Ltd (FCA reference 720261).Source
• Your websitelendable.co.uk still sells personal loans under the Lendable name ("Fast loans, fair rates", "100,000+ reviews on Trustpilot", "Best personal loan provider - British Bank Awards 2026", "We approve a new customer every 30 seconds") and links to its Trustpilot profile for lendable.co.uk; its sitemap lists 15 URLs and leaves out its own debt consolidation and car loan pages.Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• HiringAffiliate Marketing Executive (posted September 21, 2026), under "a newly-appointed CMO": "Finding and signing new affiliate and influencer partners is the core of our growth engine going forward"; CPA or fixed-fee deals "structured so every partnership delivers measurable, incremental customer acquisition". The Growth Partnership Executive (September 11) runs "sponsorship activations end-to-end" under a Head of Growth Partnerships being hired in parallel.Source

Keep brand campaigns on "Lendable" terms with compliant ad copy explaining that Lendable is now Zable, watch rivals bidding on the name, and track brand search volume for both names weekly.

Brand searchers are the cheapest applications; keeping them through a rename is pure margin.

• Paying for clicks you would get anyway

  Test holding back in one region.

• HiringSenior Growth Manager (London, posted October 5, 2026): "a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace"; the role runs digital acquisition for "the US and Mexico" on "Meta, TikTok and Google Ads", "standing up channels from scratch" in "markets where there's no existing playbook".Source
• Your websitelendable.co.uk still sells personal loans under the Lendable name ("Fast loans, fair rates", "100,000+ reviews on Trustpilot", "Best personal loan provider - British Bank Awards 2026", "We approve a new customer every 30 seconds") and links to its Trustpilot profile for lendable.co.uk; its sitemap lists 15 URLs and leaves out its own debt consolidation and car loan pages.Source
• Competitor researchRivals' own homepages: Aqua (NewDay), "Credit Cards For Bad Credit to Improve Your Credit Score"; Capital One UK, "classic, credit builder, balance transfers and credit cards for bad credit. Check eligibility with no impact on your credit score"; Vanquis, "the bank that's got your back"; in the US, Upstart, personal loans and debt consolidation.See the research Source

Tell customers in-app and by email exactly how the change will look (sender domains, what will never be asked), update the fraud awareness page on both sites, and brief customer service with a script.

Getting ahead of scams protects customers and the reviews the CRM team cares about.

• Notice itself looks like a scam

  No links; send people to the app.

• HiringSenior Product Manager (CRM & Growth) (posted October 20, 2026): "a 5.0 Trustpilot rating across more than 100,000 reviews sets a high bar"; owns "onboarding, engagement, retention and reactivation", "Messaging reliability, deliverability and platform integrations".Source
• Your websitelendable.co.uk still sells personal loans under the Lendable name ("Fast loans, fair rates", "100,000+ reviews on Trustpilot", "Best personal loan provider - British Bank Awards 2026", "We approve a new customer every 30 seconds") and links to its Trustpilot profile for lendable.co.uk; its sitemap lists 15 URLs and leaves out its own debt consolidation and car loan pages.Source
• HiringSenior Growth Manager (London, posted October 5, 2026): "a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace"; the role runs digital acquisition for "the US and Mexico" on "Meta, TikTok and Google Ads", "standing up channels from scratch" in "markets where there's no existing playbook".Source

Give each cell a unique short URL and code leading to the eligibility check, match applications back to the mailed file (including people who search instead), and report response, funded rate, CAC and early performance per cell.

Accurate attribution decides who gets mailed next and lets the selection models learn.

• Code entry is low

  Match on name and address too.

• HiringHead of Direct Marketing (posted October 9, 2026) and Head of Direct Mail and Direct Mail Growth Manager (both September 29, 2026): Direct Mail is "one of our highest-potential channels", to become "a scaled, precise, and defensible growth engine"; the lead decides "who we mail, with what offer and when", commissions "selection and response models", sources "the data pipeline and user-data enrichment", holds "every campaign to CAC and LTV targets", and may "extend into other formats".Source
• HiringProduct Manager (UK Loans) (posted October 22, 2026): owns "our onboarding journey end-to-end focusing on improving conversion across our web and app journeys" and "the origination funnel, particularly focusing on direct lending".Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source

Hold back a random slice of each selected file, compare applications and funded loans between mailed and held-back people, and pay for mail on incremental results.

It shows the true value of mail and stops spend on people who would come anyway.

• Small samples

  Pool campaigns.

• HiringHead of Direct Marketing (posted October 9, 2026) and Head of Direct Mail and Direct Mail Growth Manager (both September 29, 2026): Direct Mail is "one of our highest-potential channels", to become "a scaled, precise, and defensible growth engine"; the lead decides "who we mail, with what offer and when", commissions "selection and response models", sources "the data pipeline and user-data enrichment", holds "every campaign to CAC and LTV targets", and may "extend into other formats".Source
• HiringAffiliate Marketing Executive (posted September 21, 2026), under "a newly-appointed CMO": "Finding and signing new affiliate and influencer partners is the core of our growth engine going forward"; CPA or fixed-fee deals "structured so every partnership delivers measurable, incremental customer acquisition". The Growth Partnership Executive (September 11) runs "sponsorship activations end-to-end" under a Head of Growth Partnerships being hired in parallel.Source

Agree suppression rules with compliance and credit risk (existing customers, recent declines, people in collections or with vulnerability flags, opt-outs) and apply them to every file before printing.

Better suppression cuts waste and complaints and protects the brand the rebrand is building.

• Over-suppressing

  Review rules with response data.

• HiringHead of Direct Marketing (posted October 9, 2026) and Head of Direct Mail and Direct Mail Growth Manager (both September 29, 2026): Direct Mail is "one of our highest-potential channels", to become "a scaled, precise, and defensible growth engine"; the lead decides "who we mail, with what offer and when", commissions "selection and response models", sources "the data pipeline and user-data enrichment", holds "every campaign to CAC and LTV targets", and may "extend into other formats".Source
• HiringSenior Product Manager (CRM & Growth) (posted October 20, 2026): "a 5.0 Trustpilot rating across more than 100,000 reviews sets a high bar"; owns "onboarding, engagement, retention and reactivation", "Messaging reliability, deliverability and platform integrations".Source
• HiringProduct Manager (US Cards) (posted October 2, 2026): "our run rate grew more than 20x in the last six months"; the next stage is "helping them pay on time, giving more credit to the ones who earn it, getting people back on track when they fall behind", with experiments on "how and when we remind people to pay, what gets them to set up autopay". Senior PMs for US Cards are also open in London and Virginia.Source

Build a partner scorecard: applications, funded rate, early arrears, complaints and incrementality per partner; pay CPA on funded customers and review partners monthly.

Paying for quality improves unit economics and keeps the credit book healthy.

• Partners push back

  Share the data and offer higher CPA for quality.

• HiringAffiliate Marketing Executive (posted September 21, 2026), under "a newly-appointed CMO": "Finding and signing new affiliate and influencer partners is the core of our growth engine going forward"; CPA or fixed-fee deals "structured so every partnership delivers measurable, incremental customer acquisition". The Growth Partnership Executive (September 11) runs "sponsorship activations end-to-end" under a Head of Growth Partnerships being hired in parallel.Source
• HiringHead of Direct Marketing (posted October 9, 2026) and Head of Direct Mail and Direct Mail Growth Manager (both September 29, 2026): Direct Mail is "one of our highest-potential channels", to become "a scaled, precise, and defensible growth engine"; the lead decides "who we mail, with what offer and when", commissions "selection and response models", sources "the data pipeline and user-data enrichment", holds "every campaign to CAC and LTV targets", and may "extend into other formats".Source
• HiringProduct Manager (US Cards) (posted October 2, 2026): "our run rate grew more than 20x in the last six months"; the next stage is "helping them pay on time, giving more credit to the ones who earn it, getting people back on track when they fall behind", with experiments on "how and when we remind people to pay, what gets them to set up autopay". Senior PMs for US Cards are also open in London and Virginia.Source

Build a kit with pre-approved claims, required wording and examples, a fast review route, and a log of every live post, so creators can publish quickly and compliance can audit.

Speed and safety together let the influencer channel scale.

• Off-script posts

  Contract terms and monitoring.

• HiringAffiliate Marketing Executive (posted September 21, 2026), under "a newly-appointed CMO": "Finding and signing new affiliate and influencer partners is the core of our growth engine going forward"; CPA or fixed-fee deals "structured so every partnership delivers measurable, incremental customer acquisition". The Growth Partnership Executive (September 11) runs "sponsorship activations end-to-end" under a Head of Growth Partnerships being hired in parallel.Source
• HiringCreative hiring: a Creative Designer (posted July 23, 2026) for "a growing creative pod" producing "brand and campaign work across Zable" from "rebrand applications through to large-scale campaigns", across "OOH, print and digital"; a Performance Creative and a Performance Marketer for paid social.Source
• Your websiteRepresentative examples for the same GBP 7,500 loan over 36 months differ between lendable.co.uk, the zable.co.uk homepage and zable.co.uk/loans (three different representative APRs, monthly payments and totals on October 22, 2026), all from Lendable Ltd (FCA reference 720261).Source

Build a first-60-days journey that introduces one tool at a time based on what each customer would use (renters get rent reporting, card customers get spend tracking), and measure app engagement and retention.

Customers who use more of the app stay longer and come back for the next product.

• Too many messages

  Cap frequency.

• HiringSenior Product Manager (CRM & Growth) (posted October 20, 2026): "a 5.0 Trustpilot rating across more than 100,000 reviews sets a high bar"; owns "onboarding, engagement, retention and reactivation", "Messaging reliability, deliverability and platform integrations".Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• HiringProduct Manager (US Cards) (posted October 2, 2026): "our run rate grew more than 20x in the last six months"; the next stage is "helping them pay on time, giving more credit to the ones who earn it, getting people back on track when they fall behind", with experiments on "how and when we remind people to pay, what gets them to set up autopay". Senior PMs for US Cards are also open in London and Virginia.Source

A/B test the placement and wording of the open banking step (before or after the quote, optional or suggested), and measure completion, funded rate and early performance.

Small funnel changes on high volume move origination materially.

• Higher completion, weaker loans

  Judge on funded and performing loans.

• HiringProduct Manager (UK Loans) (posted October 22, 2026): owns "our onboarding journey end-to-end focusing on improving conversion across our web and app journeys" and "the origination funnel, particularly focusing on direct lending".Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source

Test autopay prompts at activation, after the first statement and after the first on-time payment, with clear wording about minimum or full payment, and track missed payments.

Autopay customers miss fewer payments, which helps customers and the book.

• Overdrafts from autopay

  Offer minimum-payment autopay and reminders.

• HiringProduct Manager (US Cards) (posted October 2, 2026): "our run rate grew more than 20x in the last six months"; the next stage is "helping them pay on time, giving more credit to the ones who earn it, getting people back on track when they fall behind", with experiments on "how and when we remind people to pay, what gets them to set up autopay". Senior PMs for US Cards are also open in London and Virginia.Source
• Your websitezable.com (US): personal loans "Up to $35,000" and the Zable credit card, Trustpilot quotes on the homepage, and "We have served over 1 million happy customers worldwide"; lendable.com says "Millions of customers" and zable.co.uk "over 2 million Zable customers".Source

Run a weekly cycle: five new concepts per market, a fixed test budget, kill or scale rules on cost per funded customer, and a shared library of what worked. Include Spanish-language creative for Mexico and US Spanish speakers, reviewed for local rules.

A system finds winners faster than one-off campaigns in markets without history.

• Local rules differ

  Separate review for each country.

• HiringSenior Growth Manager (London, posted October 5, 2026): "a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace"; the role runs digital acquisition for "the US and Mexico" on "Meta, TikTok and Google Ads", "standing up channels from scratch" in "markets where there's no existing playbook".Source
• HiringCreative hiring: a Creative Designer (posted July 23, 2026) for "a growing creative pod" producing "brand and campaign work across Zable" from "rebrand applications through to large-scale campaigns", across "OOH, print and digital"; a Performance Creative and a Performance Marketer for paid social.Source
• Your websitezable.com (US): personal loans "Up to $35,000" and the Zable credit card, Trustpilot quotes on the homepage, and "We have served over 1 million happy customers worldwide"; lendable.com says "Millions of customers" and zable.co.uk "over 2 million Zable customers".Source

Publish clear guides on balloon payments and options (pay, refinance, return, part-exchange), with a calculator and a compliant route to Switch & Save, and target those searches.

Helpful content at a stressful moment builds trust and intent.

• Seen as pushing debt

  Present all options fairly.

• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• Your websiteRedirects checked October 22, 2026: autolend.com goes to autolend.co.uk, then to zable.co.uk/autolend/, then to /autolend: three hops before the page loads.Source

Build a progress view: payments on time, credit score trend, and what has improved, with existing products surfaced only when a customer becomes eligible under credit policy. Measure engagement and repayment.

Progress keeps customers engaged and paying, and graduates them within Zable instead of to a rival.

• Seen as encouraging borrowing

  Focus on progress, not offers.

• HiringProduct Manager (US Cards) (posted October 2, 2026): "our run rate grew more than 20x in the last six months"; the next stage is "helping them pay on time, giving more credit to the ones who earn it, getting people back on track when they fall behind", with experiments on "how and when we remind people to pay, what gets them to set up autopay". Senior PMs for US Cards are also open in London and Virginia.Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• HiringSenior Product Manager (CRM & Growth) (posted October 20, 2026): "a 5.0 Trustpilot rating across more than 100,000 reviews sets a high bar"; owns "onboarding, engagement, retention and reactivation", "Messaging reliability, deliverability and platform integrations".Source

Publish anonymised, aggregated trends (approval patterns by age band and region, effect of rent reporting, cost of borrowing trends), reviewed by compliance and data protection, and launch with the rebrand.

Original data earns press and links and positions Zable as the expert on fair credit.

• Misread statistics

  Clear methods section.

• HiringThe Ashby board lists 69 open roles, 32 of them in Growth & Analytics, with offices in London, Chatham, Virginia, Mexico City and EU remote; every post says Lendable is "Profitable since 2017", has "over 800 people", is backed by Balderton Capital and Goldman Sachs, and has "rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance".Source
• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• HiringSenior Growth Manager (London, posted October 5, 2026): "a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace"; the role runs digital acquisition for "the US and Mexico" on "Meta, TikTok and Google Ads", "standing up channels from scratch" in "markets where there's no existing playbook".Source

Partner with letting agents and build-to-rent operators to offer rent reporting to tenants at move-in, co-branded, with the Zable app as the home for it.

Renters with thin credit files are exactly who Zable serves, and landlords like tenants with a reason to pay on time.

• Slow partner decisions

  Start with a mid-size operator.

• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• HiringAffiliate Marketing Executive (posted September 21, 2026), under "a newly-appointed CMO": "Finding and signing new affiliate and influencer partners is the core of our growth engine going forward"; CPA or fixed-fee deals "structured so every partnership delivers measurable, incremental customer acquisition". The Growth Partnership Executive (September 11) runs "sponsorship activations end-to-end" under a Head of Growth Partnerships being hired in parallel.Source

Package the mobile plan, rent reporting and the credit card information into one "new to the UK" journey, promoted through employers, universities and relocation firms, with compliant wording on eligibility.

It reaches people before they build a credit file anywhere else.

• Low eligibility at first

  Lead with the phone plan and rent reporting.

• Your websitezable.co.uk sells the same personal loans (also "GBP 1,000-GBP 25,000 over 1-5 years") alongside credit cards, Autolend car finance, Switch & Save refinancing, mobile plans, rent reporting, credit score, spend tracking and utility switching; its sitemap lists 218 URLs, including loan pages by amount and purpose and card pages for fair, good and bad credit, self-employed, retired, new-to-UK and first-time applicants. It says "Trusted by over 2 million Zable customers".Source
• HiringAffiliate Marketing Executive (posted September 21, 2026), under "a newly-appointed CMO": "Finding and signing new affiliate and influencer partners is the core of our growth engine going forward"; CPA or fixed-fee deals "structured so every partnership delivers measurable, incremental customer acquisition". The Growth Partnership Executive (September 11) runs "sponsorship activations end-to-end" under a Head of Growth Partnerships being hired in parallel.Source

Analyse reviews for recurring phrases, test them as headlines in mail packs and ads (with permission where quoted), and keep a library for the creative pod.

Customer language converts better than brand language.

• Quotes need permission

  Use themes or get consent.

• HiringSenior Product Manager (CRM & Growth) (posted October 20, 2026): "a 5.0 Trustpilot rating across more than 100,000 reviews sets a high bar"; owns "onboarding, engagement, retention and reactivation", "Messaging reliability, deliverability and platform integrations".Source
• HiringHead of Direct Marketing (posted October 9, 2026) and Head of Direct Mail and Direct Mail Growth Manager (both September 29, 2026): Direct Mail is "one of our highest-potential channels", to become "a scaled, precise, and defensible growth engine"; the lead decides "who we mail, with what offer and when", commissions "selection and response models", sources "the data pipeline and user-data enrichment", holds "every campaign to CAC and LTV targets", and may "extend into other formats".Source
• HiringCreative hiring: a Creative Designer (posted July 23, 2026) for "a growing creative pod" producing "brand and campaign work across Zable" from "rebrand applications through to large-scale campaigns", across "OOH, print and digital"; a Performance Creative and a Performance Marketer for paid social.Source