OpsLevel growth playbook

Rebuild both pages around the software factory buyer's questions: what context agents get (catalog and MCP), which work runs no-touch vs reviewed (the Bronze/Silver/Gold levels and guardrails), what ships out of the box (Maintenance Agent, merge-ready PRs across the fleet) and time to first shipped PR. Keep the catalog table lower on the page, add a "build vs run" section that uses the homepage line, add meta descriptions, and date each page.

Comparison pages are where late-stage buyers and AI assistants decide between named vendors. Matching the rivals' new framing, and answering it with OpsLevel's own "engine, not a kit" argument, turns the rename into pipeline.

1. One-line answer: Port gives you a kit to build a software factory; OpsLevel runs one
2. Context: catalog + MCP context layer for agents
3. Guardrails: Bronze/Silver/Gold, no-touch vs reviewed work
4. Workflows out of the box: Maintenance Agent, merge-ready PRs
5. Time to first shipped PR
6. Catalog and scorecards (the existing table)
7. What Port does well
8. Switch offer and pilot

• Claims about rivals go stale

  Date each page and review it monthly while the category moves.

• Looks like attack copy

  Credit what each rival does well, as engineers expect.

• Your websiteComparison pages: OpsLevel vs Port, vs Cortex, vs Atlassian Compass and vs Backstage. The Port page says "OpsLevel is the most efficient way to build your service catalog and developer portal" and compares catalog ingestion, scorecards, checks, campaigns, self-serve actions, SSO and SCIM; it has no rows for agents, MCP context, agentic workflows or the Software Factory, and no meta description. Backstage has two separate comparison URLs (/opslevel-vs-spotify-backstage and /spotify-backstage-vs-opslevel) plus resource articles "OpsLevel vs Backstage: What's the best internal developer portal".Source
• Competitor researchRivals' own homepages: Port, "Agentic SDLC Platform: Build Your AI Software Factory" (H1 "Build your own AI Software Factory"); Cortex, "Mission control for the AI software factory", an "Engineering Operations Platform"; Atlassian Compass, "the internal developer platform from Atlassian"; Backstage, the open-source portal framework.See the research Source
• Your websiteHomepage (October 23, 2026): H1 "The Agentic Delivery Engine"; meta and social description "OpsLevel is the engine that runs your software factory"; "Others give you a platform to build a factory. OpsLevel is the engine that runs one." But the page title, which search results show, is still "OpsLevel | Internal Developer Portal for High-Performing Teams", the closing banner says "Engineering is hard work. Your developer portal doesn't need to be.", and the footer reads "© 2024 J/K Labs Inc." Proof shown: "21 Days to full rollout", "98% Team adoption".Source
• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source

Change the homepage title to the new positioning (keeping "developer portal" as a secondary phrase for existing searches), rewrite the pricing FAQ answer, the closing banner and the partners copy, update the footer year, and add meta descriptions to pricing, comparison and use-case pages.

Search snippets and AI answers quote titles and FAQs; mixed signals make OpsLevel look like it is still the old category.

• Losing "developer portal" searches

  Keep the phrase in a subtitle and on the catalog pages.

• Your websiteHomepage (October 23, 2026): H1 "The Agentic Delivery Engine"; meta and social description "OpsLevel is the engine that runs your software factory"; "Others give you a platform to build a factory. OpsLevel is the engine that runs one." But the page title, which search results show, is still "OpsLevel | Internal Developer Portal for High-Performing Teams", the closing banner says "Engineering is hard work. Your developer portal doesn't need to be.", and the footer reads "© 2024 J/K Labs Inc." Proof shown: "21 Days to full rollout", "98% Team adoption".Source
• Your websitePricing page: Standard ("Up to 50" users) and Enterprise ("Unlimited"), both "Get pricing". The feature table lists catalog, AI-generated descriptions, campaigns, scorecards, rubric, checks, self-service actions, Slack/Teams, SSO and on-prem; it has no rows for the Software Factory, the Maintenance Agent or the Context Layer (MCP). The FAQ answers "What is OpsLevel?" with "OpsLevel is an internal developer portal". No meta description.Source
• Your websitePartners page: AWS is the only cloud partner listed; the "Technology Partners" and "Channel Partners" sections both show "No current partnerships found", under copy that still describes access to "our IDP".Source
• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source

Add a section for agentic delivery to both plans (or a clear add-on line), say what is included (workflows, number of agent runs, guardrails), and add a FAQ on how agent work is priced. Link the Software Factory page to the right plan.

Buyers check pricing to confirm what they saw on the homepage; a gap there stalls deals.

• Packaging not settled

  Show "included in Enterprise, ask us" until it is.

• Your websitePricing page: Standard ("Up to 50" users) and Enterprise ("Unlimited"), both "Get pricing". The feature table lists catalog, AI-generated descriptions, campaigns, scorecards, rubric, checks, self-service actions, Slack/Teams, SSO and on-prem; it has no rows for the Software Factory, the Maintenance Agent or the Context Layer (MCP). The FAQ answers "What is OpsLevel?" with "OpsLevel is an internal developer portal". No meta description.Source
• Your websiteHomepage (October 23, 2026): H1 "The Agentic Delivery Engine"; meta and social description "OpsLevel is the engine that runs your software factory"; "Others give you a platform to build a factory. OpsLevel is the engine that runs one." But the page title, which search results show, is still "OpsLevel | Internal Developer Portal for High-Performing Teams", the closing banner says "Engineering is hard work. Your developer portal doesn't need to be.", and the footer reads "© 2024 J/K Labs Inc." Proof shown: "21 Days to full rollout", "98% Team adoption".Source
• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source

Pick the stronger URL, merge the best content into it, 301 the other, and link the resource articles to it. Add a "Backstage plus agents" section on how OpsLevel adds context and guardrails for coding agents.

One strong page ranks better than two weak ones, and Backstage users are a large pool of switchers.

• Temporary ranking dip

  Redirect to the closest match and keep the content.

• Your websiteComparison pages: OpsLevel vs Port, vs Cortex, vs Atlassian Compass and vs Backstage. The Port page says "OpsLevel is the most efficient way to build your service catalog and developer portal" and compares catalog ingestion, scorecards, checks, campaigns, self-serve actions, SSO and SCIM; it has no rows for agents, MCP context, agentic workflows or the Software Factory, and no meta description. Backstage has two separate comparison URLs (/opslevel-vs-spotify-backstage and /spotify-backstage-vs-opslevel) plus resource articles "OpsLevel vs Backstage: What's the best internal developer portal".Source
• Your website"Switch" page: "Leading engineering teams are switching to OpsLevel", "most customers are fully rolled out in 30 days", with "Request a trial" and "Book a call"; testimonials include an SVP of Engineering: "We've tried spreadsheets, Backstage, custom-built scorecard software, etc. None of them did everything we wanted".Source
• GitHubgithub.com/OpsLevel: 49 public repositories, 58 stars in total; the top repo is "backstage-plugin" ("OpsLevel's Service Maturity plugin for Backstage", 17 stars, last pushed February 2026); the Terraform provider was pushed October 21, 2026; "community-integrations" collects Checks and Actions. The npm Backstage maturity packages get about 3 downloads a week.Source

Publish integration pages for Linear and for each coding agent OpsLevel supports today, each with a 60-second demo, what context the agent gets over MCP and which guardrails apply. Add a combined "agents" hub page.

Integration searches are high intent, and these pages show OpsLevel works with the tools buyers already pay for.

• Tools change fast

  Review the pages every quarter.

• Your websiteSitemap (515 URLs, read October 23, 2026): 272 resources; 63 integration pages, none updated since September 2025 and none for Linear, Cursor or other coding agents; 9 case studies, all about catalog, ownership and standards (newest: ecobee, January 2026); 33 podcast pages, newest March 2026; pilot terms at /legal/p1-pilot-terms.Source
• HiringProduct Engineer (remote Canada, posted September 28, 2026): "Everyone here routes work through coding agents"; the team is building "the pipeline that routes work from Linear to agents and back to human review, plus the metrics that tell us whether it's working"; "Yes, we dogfood! We're doing to ourselves exactly what our customers are trying to do to their own engineering orgs"; coding agents named as "Claude Code, Cursor, Codex and more"; builds "public GraphQL APIs that power the OpsLevel front-end, our CLI, and our customers' own automation".Source
• Your websiteHomepage (October 23, 2026): H1 "The Agentic Delivery Engine"; meta and social description "OpsLevel is the engine that runs your software factory"; "Others give you a platform to build a factory. OpsLevel is the engine that runs one." But the page title, which search results show, is still "OpsLevel | Internal Developer Portal for High-Performing Teams", the closing banner says "Engineering is hard work. Your developer portal doesn't need to be.", and the footer reads "© 2024 J/K Labs Inc." Proof shown: "21 Days to full rollout", "98% Team adoption".Source

Build a 10-question web assessment (ownership coverage, standards, CI checks, agent use) that returns a readiness level, the first work type to automate and a sample plan. Offer a call to review the result. Gate the full report, not the score.

A useful diagnostic is marketing engineers accept, and the answers qualify the lead.

• Low completions

  Keep it under three minutes.

• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• Your websiteRecent content is about agents: blog posts "Your AI agents are multiplying. Do you know where they all are?" (how to model every agent as a component in the catalog), "Your AI Agents Don't Know How Your Organization Works" and the Maintenance Agent launch; an event, "Engineering Roundtable: How Zapier, Keller Williams, and TrueLayer Keep Hundreds of Repos Secure and Current", on "AI agents, compliance, and the coordination required"; and an "AI Development Maturity Tracker" spreadsheet template.Source
• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source

Write two or three short case studies on agent work: repos updated by the Maintenance Agent, CVE patches shipped, review time saved. Lead with one number, quote the engineer, and link them from the homepage, the comparison pages and the Software Factory page.

Buyers of a new category want proof from peers that it works on real codebases.

• Approvals take time

  Start with an anonymized number and add the name later.

• Your websiteSitemap (515 URLs, read October 23, 2026): 272 resources; 63 integration pages, none updated since September 2025 and none for Linear, Cursor or other coding agents; 9 case studies, all about catalog, ownership and standards (newest: ecobee, January 2026); 33 podcast pages, newest March 2026; pilot terms at /legal/p1-pilot-terms.Source
• Your websiteRecent content is about agents: blog posts "Your AI agents are multiplying. Do you know where they all are?" (how to model every agent as a component in the catalog), "Your AI Agents Don't Know How Your Organization Works" and the Maintenance Agent launch; an event, "Engineering Roundtable: How Zapier, Keller Williams, and TrueLayer Keep Hundreds of Repos Secure and Current", on "AI agents, compliance, and the coordination required"; and an "AI Development Maturity Tracker" spreadsheet template.Source
• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source

Publish a definitive guide: what a software factory is, the readiness levels, which work to automate first, how guardrails work, and how to measure it. Add an FAQ block, a glossary and a comparison table. Track citations in AI answers for 20 category questions each month.

The source that defines a category gets quoted and linked by everyone else writing about it.

• Rivals publish similar guides

  Add original data and examples from OpsLevel's own use.

• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source
• Competitor researchRivals' own homepages: Port, "Agentic SDLC Platform: Build Your AI Software Factory" (H1 "Build your own AI Software Factory"); Cortex, "Mission control for the AI software factory", an "Engineering Operations Platform"; Atlassian Compass, "the internal developer platform from Atlassian"; Backstage, the open-source portal framework.See the research Source
• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• Your websiteRecent content is about agents: blog posts "Your AI agents are multiplying. Do you know where they all are?" (how to model every agent as a component in the catalog), "Your AI Agents Don't Know How Your Organization Works" and the Maintenance Agent launch; an event, "Engineering Roundtable: How Zapier, Keller Williams, and TrueLayer Keep Hundreds of Repos Secure and Current", on "AI agents, compliance, and the coordination required"; and an "AI Development Maturity Tracker" spreadsheet template.Source

Package a 14-day pilot: connect repos, pick one maintenance task (a CVE patch or dependency upgrade), and ship merge-ready PRs across a set number of services, with a readout of PRs merged and hours saved. Make it the main call to action on the Software Factory and comparison pages.

A visible result on the buyer's own code is the strongest proof, and it ends with a clear yes or no.

• Pilot work overloads the team

  Cap pilots running at once.

• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• Your websiteSitemap (515 URLs, read October 23, 2026): 272 resources; 63 integration pages, none updated since September 2025 and none for Linear, Cursor or other coding agents; 9 case studies, all about catalog, ownership and standards (newest: ecobee, January 2026); 33 podcast pages, newest March 2026; pilot terms at /legal/p1-pilot-terms.Source
• Your website"Switch" page: "Leading engineering teams are switching to OpsLevel", "most customers are fully rolled out in 30 days", with "Request a trial" and "Book a call"; testimonials include an SVP of Engineering: "We've tried spreadsheets, Backstage, custom-built scorecard software, etc. None of them did everything we wanted".Source

Run one experiment a week: promote the readiness assessment, a Maintenance Agent demo or a comparison page to platform engineering and SRE audiences on LinkedIn and relevant subreddits, with a small fixed budget. Keep winners, drop losers, and log results.

Small weekly tests find the few messages that work with a hard audience before scaling spend.

• Reddit backlash

  Promote useful content, not sales pitches.

• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source
• YouTubeOpsLevel's YouTube channel: 165 subscribers, 79 videos, 23,409 views in total.Source

Add an "agent-ready" view that maps each service's scorecard level to the work types it can take (no-touch, low-touch, high-touch), and email each account its summary with a pilot offer for the ready services.

Expansion is easiest when the customer sees the opportunity in their own data.

• Low scores discourage customers

  Show the next fix that unlocks more work.

• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• Your websitePricing page: Standard ("Up to 50" users) and Enterprise ("Unlimited"), both "Get pricing". The feature table lists catalog, AI-generated descriptions, campaigns, scorecards, rubric, checks, self-service actions, Slack/Teams, SSO and on-prem; it has no rows for the Software Factory, the Maintenance Agent or the Context Layer (MCP). The FAQ answers "What is OpsLevel?" with "OpsLevel is an internal developer portal". No meta description.Source
• Your websiteSitemap (515 URLs, read October 23, 2026): 272 resources; 63 integration pages, none updated since September 2025 and none for Linear, Cursor or other coding agents; 9 case studies, all about catalog, ownership and standards (newest: ecobee, January 2026); 33 podcast pages, newest March 2026; pilot terms at /legal/p1-pilot-terms.Source

List every tag, its owner and what it is used for; remove tools nobody uses; pick one source of truth for attribution and one for visitor identification; write the MQL definition and routing rules in HubSpot.

A clean stack gives trustworthy funnel numbers and a lighter page.

• Removing a tool someone uses

  Ask sales and leadership before removing.

• Google PageSpeedHomepage, October 23, 2026: real Chrome visitors pass Core Web Vitals (LCP 1.5 s at the 75th percentile, faster than before). Google's phone lab test scores 21/100 with LCP 12.5 s; the page loads scripts from 24 third-party hosts (2.9 MB in total), including Google Tag Manager, HubSpot, PostHog, Intellimize, Vector, Apollo, Chili Piper, LinkedIn Ads and Google Ads; "Reduce unused JavaScript" could save about 2.6 s.Source
• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source

Publish a quarterly post with OpsLevel's own numbers: share of PRs from agents, review time, no-touch work types, failures caught by guardrails. Show the setup and what changed. Use it in sales and recruiting.

Engineers trust a vendor that shows its own data, including what did not work.

• Unflattering numbers

  Publish trends and lessons; that builds trust.

• HiringProduct Engineer (remote Canada, posted September 28, 2026): "Everyone here routes work through coding agents"; the team is building "the pipeline that routes work from Linear to agents and back to human review, plus the metrics that tell us whether it's working"; "Yes, we dogfood! We're doing to ourselves exactly what our customers are trying to do to their own engineering orgs"; coding agents named as "Claude Code, Cursor, Codex and more"; builds "public GraphQL APIs that power the OpsLevel front-end, our CLI, and our customers' own automation".Source
• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source

Sign two technology partners from existing integrations (incident and security tools such as PagerDuty, Snyk or incident.io) for co-marketing, and two platform engineering consultancies as channel partners with a referral fee and pilot kit. Hide empty sections until filled.

Partners bring trust and referrals, and filled sections remove a doubt for enterprise buyers.

• Partners slow to engage

  Start with integrations customers already use most.

• Your websitePartners page: AWS is the only cloud partner listed; the "Technology Partners" and "Channel Partners" sections both show "No current partnerships found", under copy that still describes access to "our IDP".Source
• Your websiteSitemap (515 URLs, read October 23, 2026): 272 resources; 63 integration pages, none updated since September 2025 and none for Linear, Cursor or other coding agents; 9 case studies, all about catalog, ownership and standards (newest: ecobee, January 2026); 33 podcast pages, newest March 2026; pilot terms at /legal/p1-pilot-terms.Source

Run a monthly 30-minute roundtable with two engineering leaders on one agent topic (maintenance, guardrails, measuring agent work). Publish the video, a podcast cut and three short clips, and invite registrants to the readiness assessment.

Peer conversations reach engineers who avoid ads and produce content for every channel.

• Guest scheduling

  Book two months ahead.

• Your websiteRecent content is about agents: blog posts "Your AI agents are multiplying. Do you know where they all are?" (how to model every agent as a component in the catalog), "Your AI Agents Don't Know How Your Organization Works" and the Maintenance Agent launch; an event, "Engineering Roundtable: How Zapier, Keller Williams, and TrueLayer Keep Hundreds of Repos Secure and Current", on "AI agents, compliance, and the coordination required"; and an "AI Development Maturity Tracker" spreadsheet template.Source
• Your websiteSitemap (515 URLs, read October 23, 2026): 272 resources; 63 integration pages, none updated since September 2025 and none for Linear, Cursor or other coding agents; 9 case studies, all about catalog, ownership and standards (newest: ecobee, January 2026); 33 podcast pages, newest March 2026; pilot terms at /legal/p1-pilot-terms.Source
• YouTubeOpsLevel's YouTube channel: 165 subscribers, 79 videos, 23,409 views in total.Source

Publish open-source workflow templates for common maintenance work (dependency upgrades, CVE patches, config migrations) with agent context files and guardrail checks. They work standalone and work better connected to OpsLevel. Promote them on GitHub, Hacker News and in the roundtables.

Open templates build a developer audience and a natural upgrade path to the paid engine.

• Gives away value

  Keep orchestration, guardrails and reporting in the product.

• GitHubgithub.com/OpsLevel: 49 public repositories, 58 stars in total; the top repo is "backstage-plugin" ("OpsLevel's Service Maturity plugin for Backstage", 17 stars, last pushed February 2026); the Terraform provider was pushed October 21, 2026; "community-integrations" collects Checks and Actions. The npm Backstage maturity packages get about 3 downloads a week.Source
• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• HiringProduct Engineer (remote Canada, posted September 28, 2026): "Everyone here routes work through coding agents"; the team is building "the pipeline that routes work from Linear to agents and back to human review, plus the metrics that tell us whether it's working"; "Yes, we dogfood! We're doing to ourselves exactly what our customers are trying to do to their own engineering orgs"; coding agents named as "Claude Code, Cursor, Codex and more"; builds "public GraphQL APIs that power the OpsLevel front-end, our CLI, and our customers' own automation".Source

Publish an annual, anonymized benchmark: share of maintenance PRs from agents, merge rates by work type, time saved, and how standards scores relate to agent success. Launch it with a roundtable and use it in sales.

Original data earns press, links and AI citations, and sets OpsLevel as the category's reference.

• Small sample

  Add a survey of engineering leaders.

• Your websiteSoftware Factory page: "Agents that know your architecture, follow your standards and ship work across your whole fleet"; readiness levels "Bronze Silver Gold"; work types "CVE patches No-touch", "Bug fixes Low-touch", "New features High-touch"; "Start with upgrades, CVE patches and migrations, shipped as merge-ready PRs"; closing call "Start with one type of work. See how much of your maintenance work can run on its own."Source
• Your websiteRecent content is about agents: blog posts "Your AI agents are multiplying. Do you know where they all are?" (how to model every agent as a component in the catalog), "Your AI Agents Don't Know How Your Organization Works" and the Maintenance Agent launch; an event, "Engineering Roundtable: How Zapier, Keller Williams, and TrueLayer Keep Hundreds of Repos Secure and Current", on "AI agents, compliance, and the coordination required"; and an "AI Development Maturity Tracker" spreadsheet template.Source
• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source

Offer a free plan: catalog and context layer for up to 25 services, one workflow, community support. Prompt upgrades at the limit and for guardrails and the Maintenance Agent.

A free start reaches teams that will not book a demo and builds usage that sales can expand.

• Support load

  Community support only for free teams.

• Your websitePricing page: Standard ("Up to 50" users) and Enterprise ("Unlimited"), both "Get pricing". The feature table lists catalog, AI-generated descriptions, campaigns, scorecards, rubric, checks, self-service actions, Slack/Teams, SSO and on-prem; it has no rows for the Software Factory, the Maintenance Agent or the Context Layer (MCP). The FAQ answers "What is OpsLevel?" with "OpsLevel is an internal developer portal". No meta description.Source
• Your website"Switch" page: "Leading engineering teams are switching to OpsLevel", "most customers are fully rolled out in 30 days", with "Request a trial" and "Book a call"; testimonials include an SVP of Engineering: "We've tried spreadsheets, Backstage, custom-built scorecard software, etc. None of them did everything we wanted".Source
• Competitor researchRivals' own homepages: Port, "Agentic SDLC Platform: Build Your AI Software Factory" (H1 "Build your own AI Software Factory"); Cortex, "Mission control for the AI software factory", an "Engineering Operations Platform"; Atlassian Compass, "the internal developer platform from Atlassian"; Backstage, the open-source portal framework.See the research Source

Rebuild the plugin to show agent-ready scores and Maintenance Agent PRs inside Backstage, with a free connection to OpsLevel. Publish it in the Backstage plugin directory and write a "keep Backstage, add the engine" guide.

Meeting Backstage teams where they are opens a door that a replacement pitch closes.

• Cannibalizes the switch pitch

  Use it as a first step toward full OpsLevel.

• GitHubgithub.com/OpsLevel: 49 public repositories, 58 stars in total; the top repo is "backstage-plugin" ("OpsLevel's Service Maturity plugin for Backstage", 17 stars, last pushed February 2026); the Terraform provider was pushed October 21, 2026; "community-integrations" collects Checks and Actions. The npm Backstage maturity packages get about 3 downloads a week.Source
• Your websiteComparison pages: OpsLevel vs Port, vs Cortex, vs Atlassian Compass and vs Backstage. The Port page says "OpsLevel is the most efficient way to build your service catalog and developer portal" and compares catalog ingestion, scorecards, checks, campaigns, self-serve actions, SSO and SCIM; it has no rows for agents, MCP context, agentic workflows or the Software Factory, and no meta description. Backstage has two separate comparison URLs (/opslevel-vs-spotify-backstage and /spotify-backstage-vs-opslevel) plus resource articles "OpsLevel vs Backstage: What's the best internal developer portal".Source
• Your website"Switch" page: "Leading engineering teams are switching to OpsLevel", "most customers are fully rolled out in 30 days", with "Request a trial" and "Book a call"; testimonials include an SVP of Engineering: "We've tried spreadsheets, Backstage, custom-built scorecard software, etc. None of them did everything we wanted".Source

Release a free command-line scan (or GitHub app) that lists agent and bot activity across an org's repos, owners and data touched, and exports to OpsLevel's catalog format.

A free tool that answers a scary question spreads among engineers and creates warm leads.

• Trust in a scanning tool

  Read-only, open source and runs locally.

• Your websiteRecent content is about agents: blog posts "Your AI agents are multiplying. Do you know where they all are?" (how to model every agent as a component in the catalog), "Your AI Agents Don't Know How Your Organization Works" and the Maintenance Agent launch; an event, "Engineering Roundtable: How Zapier, Keller Williams, and TrueLayer Keep Hundreds of Repos Secure and Current", on "AI agents, compliance, and the coordination required"; and an "AI Development Maturity Tracker" spreadsheet template.Source
• GitHubgithub.com/OpsLevel: 49 public repositories, 58 stars in total; the top repo is "backstage-plugin" ("OpsLevel's Service Maturity plugin for Backstage", 17 stars, last pushed February 2026); the Terraform provider was pushed October 21, 2026; "community-integrations" collects Checks and Actions. The npm Backstage maturity packages get about 3 downloads a week.Source
• HiringProduct Engineer (remote Canada, posted September 28, 2026): "Everyone here routes work through coding agents"; the team is building "the pipeline that routes work from Linear to agents and back to human review, plus the metrics that tell us whether it's working"; "Yes, we dogfood! We're doing to ourselves exactly what our customers are trying to do to their own engineering orgs"; coding agents named as "Claude Code, Cursor, Codex and more"; builds "public GraphQL APIs that power the OpsLevel front-end, our CLI, and our customers' own automation".Source

Host a quarterly evening meetup in Toronto on software factories and agents, with customer and community speakers, recorded for YouTube. Use attendees as a beta group for the assessment and templates.

Local events build relationships with engineers that ads cannot, and produce content.

• Low turnout

  Co-host with an existing developer group.

• HiringMarketing Lead (Toronto, posted September 14, 2026, CA$100K-CA$150K): "ready to run one solo", with "a clear path to taking on full ownership of marketing". Duties: "Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch"; "Own competitive positioning and the material sales needs to use it: comparisons, objection handling"; "Own the funnel"; own "HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition"; "Run experiments ... Iterate weekly"; "Own how we show up in search: traditional SEO plus visibility in AI answers (AEO)"; paid ads on "Google, LinkedIn, or Reddit"; "Experience marketing to an engineering audience — one that doesn't like being marketed to."Source
• HiringCompany description in both job posts: "OpsLevel is the agentic delivery engine designed to help dev teams build, ship, and maintain software better than ever ... Entire engineering teams at great companies like Okta, Keller Williams, Nerdwallet, and Zapier run on OpsLevel." A "fully-remote team" across North America.Source
• YouTubeOpsLevel's YouTube channel: 165 subscribers, 79 videos, 23,409 views in total.Source