Lightspeed growth playbook

Launch a small Irish hospitality site on the UK template: an /ie/ homepage, restaurant POS and payments pages, pricing in euro, an Irish demo form routed to the Dublin team, and Ireland in the country picker. Point hreflang en-IE at it. Add two Irish customer stories as soon as the first venues go live, and target "restaurant POS Ireland" and "EPOS Dublin" searches.

The SDRs' calls and the field AEs' walk-ins all end with the owner checking the website. An Irish page with euro prices and Irish venues makes the sales motion believable, and it captures the searches that Square and SumUp now win.

[ ] Ireland in the country picker
[ ] /ie/ homepage, restaurant POS, payments and pricing in euro
[ ] hreflang en-IE to /ie/ (en-GB stays on /uk/)
[ ] Irish demo form routed to the Dublin team
[ ] Irish venue stories
[ ] Search Console property for /ie/
[ ] Links from SDR and field sequences

• Euro pricing not set yet

  Show "from" prices and a quote form until plans are final.

• Northern Ireland overlap

  Keep Belfast on the UK site in pounds and link between the two.

• HiringOutbound SDR (posted September 30, 2026) for "our founding Irish sales team": "After years of refining and optimising our strategy in a focused market, we are now focusing on the Irish market and ready to scale"; based in Belfast, Dublin or Cork; cold calling is the primary channel, with a focus on "in-person meetings for Account Executives" and "in-depth knowledge of the Irish hospitality industry". A Senior Field Account Executive, Dublin joins "our founding Irish Hospitality team".Source
• Your websiteThe country picker lists 15 sites (AU, BE FR/NL, CA EN/FR, CH DE/FR, DE, ES, FR, MX, NL, NO, UK, US) and no Ireland; lightspeedhq.com/ie/ returns 404; the hreflang tags send en-IE (and en-ZA) searchers to the UK site, whose 1,001 sitemap URLs include no page about Ireland. UK pages talk about "ePOS" and say restaurant plans "begin at GBP79/month". The only Irish page found is a US blog post, "Jacadi in Dublin, Ireland".Source
• Competitor researchSquare runs an Irish site (squareup.com/ie/en, "Power your entire business") and SumUp an Irish English site (sumup.com/en-ie, "Simple payment solutions and tools for every business").See the research Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source

Point the Hotel link to the right US page or remove it, write a meta description around retail, hospitality and golf, and add a crawl rule that flags 404 links in the main menu.

The homepage is the most linked page; a dead menu link and a missing description are the first things a technical audit finds.

• Menu shared across locales

  Test each locale after the change.

• Your websiteUS homepage (checked October 22, 2026): no meta description; its "Hotel" menu link goes to /pos/restaurant/hotel-epos/, which returns 404 (re-checked; the page exists only under /uk/); structured data is WebSite, Corporation and WebPage only, while the UK homepage has FAQPage. Homepage copy: "Businesses in over 100 countries trust Lightspeed", NuORDER wholesale, Capital ("Access funding in your POS") and Lightspeed AI.Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source

Publish a fair page: inventory depth, multi-location, purchase orders and NuORDER wholesale, hardware, pricing, and how retailers can keep Shopify for online and use Lightspeed in store. Link it from the retail pricing page and the Shopify integration page.

Comparison searches are high intent, and the "use both" angle wins retailers who would otherwise not consider a switch.

• Out-of-date claims

  Date the page and cite sources.

• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source
• Your websiteRetail pricing: Basic $89, Core $149 and Plus $289 USD a month ("Annually (save up to 18%)"), each with a "Contact sales" button; no Product or Offer structured data on the page.Source

Exclude noindex and redirected URLs from all locale sitemaps, keep sitemaps to live, canonical pages, and check index coverage in Search Console every month.

A clean sitemap is the base of the technical audit the SEO role owns, across almost 2,000 URLs and many locales.

• Pages dropped by mistake

  Compare lists before and after.

• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source

A/B test adding "Start free trial" next to "Contact sales" for Basic and Core, keep sales for Plus, and add Offer structured data with the plan prices. Measure trials, demos and paid conversion.

Giving buyers their preferred path lifts total conversion; the analyst team is hired to run these tests.

• Trials take sales time

  Score trials and route the best.

• Your websiteRetail pricing: Basic $89, Core $149 and Plus $289 USD a month ("Annually (save up to 18%)"), each with a "Contact sales" button; no Product or Offer structured data on the page.Source
• HiringLead Data Analyst, Growth Marketing (Toronto and Montreal, posted October 13, 2026): "new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs"; weekly and monthly KPIs "like leads, conversion rates, website traffic and content engagement"; data quality "in Google Analytics, Salesforce"; "a single source of truth"; A/B testing a plus.Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source

Flag pricing-page form fills as hot in Salesforce, alert an inbound SDR, call within five minutes during business hours, and open with the plan and register count the visitor chose.

Fast, specific follow-up turns a price check into a demo before the buyer checks a competitor.

• Callers seem pushy

  Offer a text option on the form.

• HiringNorth America: Manager, Outbound Account Executive - West Coast (posted October 14, 2026): "Lightspeed's Outbound team is in hyper-growth mode"; Outbound AEs for retail in Montreal and Toronto, an Inbound Sales Development Representative (Montreal), a Team Lead, Hospitality Sales (Montreal) and Revenue Operations Managers.Source
• Your websiteRetail pricing: Basic $89, Core $149 and Plus $289 USD a month ("Annually (save up to 18%)"), each with a "Contact sales" button; no Product or Offer structured data on the page.Source
• HiringLead Data Analyst, Growth Marketing (Toronto and Montreal, posted October 13, 2026): "new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs"; weekly and monthly KPIs "like leads, conversion rates, website traffic and content engagement"; data quality "in Google Analytics, Salesforce"; "a single source of truth"; A/B testing a plus.Source

Run 500 POS prompts per quarter (by vertical and country) across ChatGPT, Google AI Mode, AI Overviews and Gemini, record which brands and pages are cited, and fix the gaps with structured data, comparison pages and third-party reviews.

AI answers are a new top of funnel, and Lightspeed already has the research method.

• Answers change often

  Track trends, not single answers.

• Your websiteLightspeed's study "AI Favors Big Retailers Over Local Stores 9 Out of 10 Times": nearly half a million AI shopping recommendations across ChatGPT, Google AI Mode, AI Overviews and Gemini; national chains chosen "90-94% of the time" from training data; AI Overviews recommended "no local store in 68% of shopping responses"; "visibility within these systems will become just as important as search engine rankings".Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source
• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source

Build one model in BigQuery and Looker: sessions, leads, demos, trials, wins and payments attach rate by vertical, country and channel, refreshed weekly and used to set channel budgets.

Seeing conversion by vertical and country shows where the next marketing dollar works.

• Messy source data

  Fix tracking first.

• HiringLead Data Analyst, Growth Marketing (Toronto and Montreal, posted October 13, 2026): "new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs"; weekly and monthly KPIs "like leads, conversion rates, website traffic and content engagement"; data quality "in Google Analytics, Salesforce"; "a single source of truth"; A/B testing a plus.Source
• Your websiteThe country picker lists 15 sites (AU, BE FR/NL, CA EN/FR, CH DE/FR, DE, ES, FR, MX, NL, NO, UK, US) and no Ireland; lightspeedhq.com/ie/ returns 404; the hreflang tags send en-IE (and en-ZA) searchers to the UK site, whose 1,001 sitemap URLs include no page about Ireland. UK pages talk about "ePOS" and say restaurant plans "begin at GBP79/month". The only Irish page found is a US blog post, "Jacadi in Dublin, Ireland".Source
• HiringNorth America: Manager, Outbound Account Executive - West Coast (posted October 14, 2026): "Lightspeed's Outbound team is in hyper-growth mode"; Outbound AEs for retail in Montreal and Toronto, an Inbound Sales Development Representative (Montreal), a Team Lead, Hospitality Sales (Montreal) and Revenue Operations Managers.Source

Add expansion signals to the score (sales growth, new staff, stock-outs), map each to a play (payments, Capital, a second location, AI), and send them to account managers each week.

Expansion from healthy customers is cheaper than new acquisition and raises net revenue retention.

• Too many alerts

  Start with the top two plays.

• HiringSenior Business Analyst, Voice of Customer Insights (posted August 19, 2026): owns "Lightspeed's customer health score program" in ChurnZero; validates scores "against actual customer outcomes (renewals, churn, expansion, NPS movement)"; wants health scoring to "focus on growth".Source
• HiringCapital: a Senior Product Designer, Capital Advances (Toronto, September 21, 2026) for "the merchant experiences at either end of an advance" and "automating business operation with AI"; Account Managers (Capital) in Sydney and Melbourne.Source
• Your websiteLightspeed AI now has agentic capabilities for retail: it can "reason across a retailer's catalog, inventory, sales and purchasing data", prepare tasks such as clearance tagging, product updates or inventory transfers, and waits for "explicit approval", with an audit log. A Senior Director, Agentic Engineering is being hired (posted August 20, 2026).Source

Build a page per field city: local customer stories, a local AE contact, events and a demo form. Use them in walk-in follow-ups and local search.

Local proof supports in-person selling and ranks for "restaurant POS <city>" searches.

• Thin pages

  Publish only cities with at least two stories.

• HiringField hospitality sales across Europe: Expansion Manager in Hamburg ("die Restaurant-Plattform"; lists of restaurants, "vom ersten Anruf oder Walk-In bis zum Vertragsabschluss"), Strategic Account Manager, Enterprise Hospitality (Paris, October 19), Field Account Executives in Montpellier, Stuttgart, Munich, Brussels, Glasgow, Edinburgh, London and Belfast, and a Field Sales Team Lead in Lyon. The restaurant product menu on the UK site lists "Benchmarks & Trends".Source
• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source
• HiringOutbound SDR (posted September 30, 2026) for "our founding Irish sales team": "After years of refining and optimising our strategy in a focused market, we are now focusing on the Irish market and ready to scale"; based in Belfast, Dublin or Cork; cold calling is the primary channel, with a focus on "in-person meetings for Account Executives" and "in-depth knowledge of the Irish hospitality industry". A Senior Field Account Executive, Dublin joins "our founding Irish Hospitality team".Source

Create a one-page sheet per city from aggregated Lightspeed data, with privacy thresholds, and leave it after each walk-in with a QR code to book a demo.

Useful local data earns the next meeting, and it shows the product's value before a demo.

• Data seen as sensitive

  Aggregate and explain.

• HiringField hospitality sales across Europe: Expansion Manager in Hamburg ("die Restaurant-Plattform"; lists of restaurants, "vom ersten Anruf oder Walk-In bis zum Vertragsabschluss"), Strategic Account Manager, Enterprise Hospitality (Paris, October 19), Field Account Executives in Montpellier, Stuttgart, Munich, Brussels, Glasgow, Edinburgh, London and Belfast, and a Field Sales Team Lead in Lyon. The restaurant product menu on the UK site lists "Benchmarks & Trends".Source
• HiringSenior Manager, Public Relations (Montreal, posted September 22, 2026): "corporate, product, customer, data, and industry narratives" for Canada, Quebec and North America. Past Lightspeed releases include hospitality and golf industry reports and "New Lightspeed data shows guests are tipping more when dining out".Source

Publish one aggregated data story each quarter (spending, tipping, retail categories, local shopping), with a Quebec angle in French and a regional breakdown for local media.

Data stories earn coverage and links that product news rarely does.

• Data misread

  Publish the method.

• HiringSenior Manager, Public Relations (Montreal, posted September 22, 2026): "corporate, product, customer, data, and industry narratives" for Canada, Quebec and North America. Past Lightspeed releases include hospitality and golf industry reports and "New Lightspeed data shows guests are tipping more when dining out".Source
• Your websiteLightspeed's study "AI Favors Big Retailers Over Local Stores 9 Out of 10 Times": nearly half a million AI shopping recommendations across ChatGPT, Google AI Mode, AI Overviews and Gemini; national chains chosen "90-94% of the time" from training data; AI Overviews recommended "no local store in 68% of shopping responses"; "visibility within these systems will become just as important as search engine rankings".Source

Sign two Irish partners (an association and a supplier or accountancy) with a member offer, co-host an event in Dublin and one in Cork, and track partner-sourced demos.

Partners give a new team trust and meetings it cannot get by cold calling alone.

• Partners also back rivals

  Offer better support and member terms.

• HiringOutbound SDR (posted September 30, 2026) for "our founding Irish sales team": "After years of refining and optimising our strategy in a focused market, we are now focusing on the Irish market and ready to scale"; based in Belfast, Dublin or Cork; cold calling is the primary channel, with a focus on "in-person meetings for Account Executives" and "in-depth knowledge of the Irish hospitality industry". A Senior Field Account Executive, Dublin joins "our founding Irish Hospitality team".Source
• Your websiteThe country picker lists 15 sites (AU, BE FR/NL, CA EN/FR, CH DE/FR, DE, ES, FR, MX, NL, NO, UK, US) and no Ireland; lightspeedhq.com/ie/ returns 404; the hreflang tags send en-IE (and en-ZA) searchers to the UK site, whose 1,001 sitemap URLs include no page about Ireland. UK pages talk about "ePOS" and say restaurant plans "begin at GBP79/month". The only Irish page found is a US blog post, "Jacadi in Dublin, Ireland".Source
• Competitor researchSquare runs an Irish site (squareup.com/ie/en, "Power your entire business") and SumUp an Irish English site (sumup.com/en-ie, "Simple payment solutions and tools for every business").See the research Source

Make a 30-second clip for each top vertical page (bike, apparel, garden, restaurant, golf), reuse them on YouTube Shorts and social, and measure demo rate on pages with and without video.

Video shows the product working and lifts conversion on feature pages.

• Slower pages

  Load video on click.

• Your websiteYouTube: 8,370 subscribers, 351 videos, 21.7 million views. Lightspeed is hiring a Motion Designer (Manila, October 22, 2026) and a Junior Graphic Designer (Montreal, October 20). The Switchback trade show page (June 16-18 in New Orleans, booth #1041, backpack giveaway) is still live and indexed.Source
• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source

For the top 30 integrations, publish a joint how-to guide, ask partners to link and list Lightspeed in their marketplace, and run a joint webinar each month.

Partner links and listings bring qualified merchants and help search and AI answers.

• Partners slow to reply

  Start with the most active.

• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source

Show a pre-qualified offer when the data shows a moment (big purchase orders before a season, a new location set up), with clear cost and repayment, and measure uptake and repayment.

Timely offers raise uptake and help merchants grow, which helps retention.

• Merchants over-borrow

  Show cost clearly and cap offers.

• HiringCapital: a Senior Product Designer, Capital Advances (Toronto, September 21, 2026) for "the merchant experiences at either end of an advance" and "automating business operation with AI"; Account Managers (Capital) in Sydney and Melbourne.Source
• Your websiteUS homepage (checked October 22, 2026): no meta description; its "Hotel" menu link goes to /pos/restaurant/hotel-epos/, which returns 404 (re-checked; the page exists only under /uk/); structured data is WebSite, Corporation and WebPage only, while the UK homepage has FAQPage. Homepage copy: "Businesses in over 100 countries trust Lightspeed", NuORDER wholesale, Capital ("Access funding in your POS") and Lightspeed AI.Source
• HiringSenior Business Analyst, Voice of Customer Insights (posted August 19, 2026): owns "Lightspeed's customer health score program" in ChurnZero; validates scores "against actual customer outcomes (renewals, churn, expansion, NPS movement)"; wants health scoring to "focus on growth".Source

Add an "AI visibility" feature: product structured data and local inventory feeds on by default, a score for each store, and a monthly report of which AI answers mention the store. Market it as the fix for the problem Lightspeed identified.

It turns a research finding into a reason to choose Lightspeed and stay.

• AI systems change

  Focus on open standards like structured data.

• Your websiteLightspeed's study "AI Favors Big Retailers Over Local Stores 9 Out of 10 Times": nearly half a million AI shopping recommendations across ChatGPT, Google AI Mode, AI Overviews and Gemini; national chains chosen "90-94% of the time" from training data; AI Overviews recommended "no local store in 68% of shopping responses"; "visibility within these systems will become just as important as search engine rankings".Source
• Your websiteLightspeed AI now has agentic capabilities for retail: it can "reason across a retailer's catalog, inventory, sales and purchasing data", prepare tasks such as clearance tagging, product updates or inventory transfers, and waits for "explicit approval", with an audit log. A Senior Director, Agentic Engineering is being hired (posted August 20, 2026).Source
• HiringSenior Growth Marketing Manager, SEO (13-month contract; Toronto, posted October 14, 2026, and Montreal): "Develop and execute the organic search strategy across SEO, AEO, and GEO"; "regular technical SEO audits" for "crawlability, indexation, and site health issues"; "Track how our content and brand appear across AI-driven answer engines and generative search experiences"; structured data (schema) "at scale"; "keyword research and content gap analysis".Source

Let prospects upload an inventory and sales export from their current system and get a short report (dead stock, reorder risks, top sellers) with a demo booking. Delete files after use.

Showing value on the prospect's own data beats any demo script.

• Prospects hesitate to share data

  Accept sample files and explain deletion.

• Your websiteLightspeed AI now has agentic capabilities for retail: it can "reason across a retailer's catalog, inventory, sales and purchasing data", prepare tasks such as clearance tagging, product updates or inventory transfers, and waits for "explicit approval", with an audit log. A Senior Director, Agentic Engineering is being hired (posted August 20, 2026).Source
• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source
• HiringNorth America: Manager, Outbound Account Executive - West Coast (posted October 14, 2026): "Lightspeed's Outbound team is in hyper-growth mode"; Outbound AEs for retail in Montreal and Toronto, an Inbound Sales Development Representative (Montreal), a Team Lead, Hospitality Sales (Montreal) and Revenue Operations Managers.Source

Rerun the study each year with the same method, add country and category breakdowns, and publish a public index with advice for independents.

A recurring index earns press and links every year and positions Lightspeed as the voice of independents.

• Method questioned

  Publish it in full.

• Your websiteLightspeed's study "AI Favors Big Retailers Over Local Stores 9 Out of 10 Times": nearly half a million AI shopping recommendations across ChatGPT, Google AI Mode, AI Overviews and Gemini; national chains chosen "90-94% of the time" from training data; AI Overviews recommended "no local store in 68% of shopping responses"; "visibility within these systems will become just as important as search engine rankings".Source
• HiringSenior Manager, Public Relations (Montreal, posted September 22, 2026): "corporate, product, customer, data, and industry narratives" for Canada, Quebec and North America. Past Lightspeed releases include hospitality and golf industry reports and "New Lightspeed data shows guests are tipping more when dining out".Source

Redirect finished event pages to a lasting wholesale or events page, or update them with a recap and a demo form; add an end-date rule for every event page.

Fresh pages look current to buyers and to search engines.

• Lost links

  Redirect to the closest page.

• Your websiteYouTube: 8,370 subscribers, 351 videos, 21.7 million views. Lightspeed is hiring a Motion Designer (Manila, October 22, 2026) and a Junior Graphic Designer (Montreal, October 20). The Switchback trade show page (June 16-18 in New Orleans, booth #1041, backpack giveaway) is still live and indexed.Source
• Your websiteSitemap: comparison pages against Clover, Square, TouchBistro, Toast, QuickBooks and NetSuite for retail and restaurants and seven golf rivals, but none against Shopify POS, although an integration page says "Sell more in-store and online with Lightspeed and Shopify". The sitemap also lists /pc/ campaign pages that are noindex (/pc/restaurant-2/, /pc/summer-offer-2026/) or redirect (/pc/lightspeed-retail-vs-square/). 1,472 blog posts, 248 integration pages, 145 customer stories, 151 resources (free barcode generator, purchase order and inventory templates).Source

Find the five habits that most predict a healthy score after 90 days (reports used, integrations, payments, staff accounts) and turn them into an onboarding checklist and email series for new customers.

New customers copy what works, which lifts early health and retention.

• Correlation not cause

  Test the series against a control group.

• HiringSenior Business Analyst, Voice of Customer Insights (posted August 19, 2026): owns "Lightspeed's customer health score program" in ChurnZero; validates scores "against actual customer outcomes (renewals, churn, expansion, NPS movement)"; wants health scoring to "focus on growth".Source
• HiringLead Data Analyst, Growth Marketing (Toronto and Montreal, posted October 13, 2026): "new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs"; weekly and monthly KPIs "like leads, conversion rates, website traffic and content engagement"; data quality "in Google Analytics, Salesforce"; "a single source of truth"; A/B testing a plus.Source