Incode growth playbook

Regenerate the sitemap with the exact canonical URLs (trailing slash), so <loc>, canonical and hreflang all agree, and split it by section (blog, glossary, press, Spanish, product) so indexing can be tracked per section. Resubmit in Search Console and Bing, then watch indexed counts and time-to-index for new posts. Put a check in the build: any sitemap URL that does not return 200 fails the deploy.

A sitemap of final URLs is the cheapest fix to inbound: crawlers spend their time on content instead of redirects, and every new launch page reaches search faster.

[ ] <loc> uses the canonical URL with trailing slash
[ ] hreflang alternates match <loc>
[ ] One sitemap per section in a sitemap index
[ ] Resubmitted to Search Console and Bing
[ ] Deploy fails if any sitemap URL is not 200
[ ] Internal links use the canonical form
[ ] Weekly indexed-count report

• Other links still point to no-slash URLs

  Update internal links and nav to the canonical form too.

• No visible change in week one

  Judge on indexed counts over four to six weeks.

• Your websiteThe sitemap lists 1,142 URLs, none with a trailing slash, while every page's canonical tag and the sitemap's own hreflang links use the trailing-slash form (for example /about/). In two samples totalling 108 sitemap URLs checked on October 22, 2026, all 108 answered with a 301 redirect to the slash version.Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source
• Your websiteContent in the sitemap: 285 English blog posts, 175 glossary terms, 116 press items, 19 case studies (including Airbnb, BetMGM, FanDuel, Chime, Etsy, Interac, Login.gov, Quest Diagnostics and TikTok), 16 industry pages and 7 webinars; a UK fintech landing page ("Criminals stole £1.28bn. The FCA is fining the firms that let them in"); no pricing page.Source
• Your websiteTrustGraph page: "The first trust network built for the agentic era"; "Up to 53% more fraud detected than with institutions' existing models alone" (best institution in the Early Access Program); "$50M+ invested in the patented privacy-preserving technology", "Developed by Identiq, acquired by Incode in 2026". Launch coverage was posted on October 14, 2026.Source

Add a generic "es" alternate (and es-ES or es-419 where wording differs) to every Spanish page and sitemap entry, add local proof for Colombia and Spain, and check Spanish search impressions by country.

Correct language tags help Spanish speakers outside Mexico land on Spanish pages, feeding the LATAM and Spain teams.

• Mexico pages lose position

  Keep es-MX and add the generic tag alongside it.

• Your websiteA Spanish site of 427 URLs mirrors the English one, tagged hreflang "es-MX" (Mexico) only. Incode lists offices in Mexico City, Bogotá, Madrid and Barcelona, plus San Francisco, New York, London, Belgrade and Tel Aviv; customers on the site include Klar, Bitso, Banco Donde and Liga MX in Mexico, Davivienda and Rappi in Colombia, and Lemon.Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source
• Your websiteThe sitemap lists 1,142 URLs, none with a trailing slash, while every page's canonical tag and the sitemap's own hreflang links use the trailing-slash form (for example /about/). In two samples totalling 108 sitemap URLs checked on October 22, 2026, all 108 answered with a 301 redirect to the slash version.Source

Add a "Run a 14-day proof of concept" path to the demo page: what is tested (pass rate, fraud caught, latency on your traffic), what you need, and success criteria. Score POC requests higher and route them straight to an AE and TAM.

Buyers who ask for a POC are further along; naming the offer pulls them forward and qualifies inbound.

• POCs from unqualified accounts

  Require volume and use case in the form.

• Your websiteA "14 Days Proof Of Concept Agreement" page (an embedded signature form) is in the sitemap, but neither the homepage nor the demo page mentions a proof of concept, pilot or sandbox.Source
• Your websiteDemo page: "See Incode live... schedule a 30-minute working session", promising "A live demo tuned to your industry and flow", "Latency and accuracy benchmarks for your region" and "An integration plan mapped to your stack". The HubSpot form asks name, work email, company and country, with hidden fields for transactions per year and organization type.Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source

Have an agent enrich each request, place it in the right region and vertical (banking, gaming and gambling, digitally native), attach the regional benchmark and a short account brief, and book it with the right AE within minutes. Measure speed to meeting and meeting-held rate.

Fast, region-aware follow-up is the biggest lever on inbound conversion, and the brief makes the first call specific.

• Wrong routing

  Human check for top-tier accounts.

• Your websiteDemo page: "See Incode live... schedule a 30-minute working session", promising "A live demo tuned to your industry and flow", "Latency and accuracy benchmarks for your region" and "An integration plan mapped to your stack". The HubSpot form asks name, work email, company and country, with hidden fields for transactions per year and organization type.Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source
• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source

Publish fair comparisons using the Persona page format: technology stack, automation, speed, deepfake defense, government record matching, enterprise fit, and customer proof. Keep each claim sourced and dated, and feed the same tables to AEs.

Comparison searches are late-stage, and fair pages shape how AI assistants describe the differences.

• Out-of-date claims

  Date each page and cite sources.

• Your websiteComparison content: one landing page, "Incode vs. Persona" ("100% proprietary AI/ML models" vs "Reliant on third-party liveness & OCR providers"; "Less than 1 minute for all sessions"). No page compares Incode with Jumio, Veriff, Socure, Sumsub or AU10TIX.Source
• Competitor researchRivals' own homepages: Jumio, "Leading AI-Powered Identity Verification Platform"; Veriff, "The Global Leader in Identity Verification Software" across "230+ countries"; Socure, "trusted by 3,000+ customers"; Sumsub, "4000+ clients" and "Book a free demo now"; AU10TIX, "a cutting-edge and leading ID verification provider". Persona is the one rival with an Incode comparison page.See the research Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source

Restore the Decoded page (or redirect it to the event recap), create a separate LATAM report page, and use one template per event with its own form and tracking. Add an events hub listing upcoming dinners, webinars and conferences.

Events are a named Growth motion; each needs a page that matches the invitation and tracks who came.

• Old links break

  Redirect retired event pages to recaps.

• Your websiteThe page titled "Decoded London 2026 Event Registration" now shows a LATAM report offer ("Is your cybersecurity strategy ready to compete in LATAM?"). A blog post covers Decoded returning to London; there is an "Agentic fraud Mexico" event page; and The Trust Table, "A small, off-the-record dinner for the people who will be dealing with this next year", runs in Atlanta, Chicago, New York and San Francisco only.Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source
• HiringBusiness Development Representative - EMEA (Belgrade): outbound "cold calling, email outreach, LinkedIn engagement", "AI-Enabled Prospecting", and representing "Incode at industry events, conferences, dinners, and networking opportunities".Source

Run Trust Table dinners in London and Mexico City (and Madrid next), invite from target bank, gambling and fintech accounts, and use an agent for pre-dinner research and post-dinner follow-up.

Small senior dinners create meetings that cold outreach cannot, and the format is already proven in the US.

• Low attendance

  Co-host with a partner or analyst.

• Your websiteThe page titled "Decoded London 2026 Event Registration" now shows a LATAM report offer ("Is your cybersecurity strategy ready to compete in LATAM?"). A blog post covers Decoded returning to London; there is an "Agentic fraud Mexico" event page; and The Trust Table, "A small, off-the-record dinner for the people who will be dealing with this next year", runs in Atlanta, Chicago, New York and San Francisco only.Source
• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source
• HiringBusiness Development Representative - EMEA (Belgrade): outbound "cold calling, email outreach, LinkedIn engagement", "AI-Enabled Prospecting", and representing "Incode at industry events, conferences, dinners, and networking opportunities".Source
• Your websiteA Spanish site of 427 URLs mirrors the English one, tagged hreflang "es-MX" (Mexico) only. Incode lists offices in Mexico City, Bogotá, Madrid and Barcelona, plus San Francisco, New York, London, Belgrade and Tel Aviv; customers on the site include Klar, Bitso, Banco Donde and Liga MX in Mexico, Davivienda and Rappi in Colombia, and Lemon.Source

Build one hub for operators: geolocation-ready onboarding, age assurance, responsible gambling checks, state and country requirements, the two case studies, and a benchmark offer.

Gambling operators buy on peer proof and compliance detail; a hub gives AEs one link to send.

• Regulatory claims

  Have compliance review every statement.

• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source
• Your websiteContent in the sitemap: 285 English blog posts, 175 glossary terms, 116 press items, 19 case studies (including Airbnb, BetMGM, FanDuel, Chime, Etsy, Interac, Login.gov, Quest Diagnostics and TikTok), 16 industry pages and 7 webinars; a UK fintech landing page ("Criminals stole £1.28bn. The FCA is fining the firms that let them in"); no pricing page.Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source

Build the same page for two EMEA markets and one LATAM market chosen by pipeline, with local fraud statistics, regulation and customers, and route each to the local team.

Local stakes make the problem urgent, and the template is already built.

• Stale statistics

  Date and source each figure.

• Your websiteContent in the sitemap: 285 English blog posts, 175 glossary terms, 116 press items, 19 case studies (including Airbnb, BetMGM, FanDuel, Chime, Etsy, Interac, Login.gov, Quest Diagnostics and TikTok), 16 industry pages and 7 webinars; a UK fintech landing page ("Criminals stole £1.28bn. The FCA is fining the firms that let them in"); no pricing page.Source
• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source
• Your websiteA Spanish site of 427 URLs mirrors the English one, tagged hreflang "es-MX" (Mexico) only. Incode lists offices in Mexico City, Bogotá, Madrid and Barcelona, plus San Francisco, New York, London, Belgrade and Tel Aviv; customers on the site include Klar, Bitso, Banco Donde and Liga MX in Mexico, Davivienda and Rappi in Colombia, and Lemon.Source

Add a product box, a related case study and a demo link to each term, mark them up as definitions, and track glossary-to-demo paths.

It turns research traffic into pipeline without new content.

• Sales-heavy glossary

  Keep definitions neutral, product box separate.

• Your websiteContent in the sitemap: 285 English blog posts, 175 glossary terms, 116 press items, 19 case studies (including Airbnb, BetMGM, FanDuel, Chime, Etsy, Interac, Login.gov, Quest Diagnostics and TikTok), 16 industry pages and 7 webinars; a UK fintech landing page ("Criminals stole £1.28bn. The FCA is fining the firms that let them in"); no pricing page.Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source

Publish a join page that explains the network, the privacy model and what a new member gets, with a network-size counter and an early-access result range. Use it in outbound to banks and fintechs.

A network's value is its size; showing it makes the next member easier to sign.

• Overstating results

  Show ranges and the method.

• Your websiteTrustGraph page: "The first trust network built for the agentic era"; "Up to 53% more fraud detected than with institutions' existing models alone" (best institution in the Early Access Program); "$50M+ invested in the patented privacy-preserving technology", "Developed by Identiq, acquired by Incode in 2026". Launch coverage was posted on October 14, 2026.Source
• News coverageIncode completed its acquisition of Identiq in 2026 as part of a $100 million commitment to privacy-preserving identity infrastructure, and says AI-agent-driven ("agentic") fraud grew from 3% of fraud attempts in 2024 to 40% in Q1 2026.Source
• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source

Find the LCP element on the homepage and demo page, compress and preload it, and cut long JavaScript tasks (tag manager, session replay, chat) that delay interaction. Set a performance budget.

Faster pages lift paid and organic conversion and support search rankings.

• Tracking breaks

  Test tags after deferring.

• Google PageSpeedChrome UX Report for incode.com (real visitors, 75th percentile): Largest Contentful Paint 3.4 s (good is under 2.5 s) and Interaction to Next Paint 310 ms (good is under 200 ms), so the site misses Core Web Vitals; layout shift 0.04 is good.Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source

Extend the Growth AI Office with an agent that maps each target account's four stakeholders, their public priorities and likely objections, and suggests one message per role for outbound.

Multi-threaded deals close more often, and research time returns to selling.

• Inaccurate research

  AE approves every brief.

• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source
• HiringBusiness Development Representative - EMEA (Belgrade): outbound "cold calling, email outreach, LinkedIn engagement", "AI-Enabled Prospecting", and representing "Incode at industry events, conferences, dinners, and networking opportunities".Source

Pick the five integrations with the most shared customers, publish joint use-case pages, run a co-marketing webinar with each, and track registered deals.

Partners bring buyers already inside the tools Incode plugs into.

• Partner conflict

  Clear registration rules.

• Your websiteIntegrations page: "30+ Integrations available", "10+ Categories", "50+ Partners in the ecosystem"; a partner program with refer, resell and embed tracks, deal registration, sandbox access and co-marketing; a referral page; developer docs at developer.incode.com.Source
• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source

Build a product map for each strategic account, pick the next product with the clearest fit, and run a short pilot with a measured result. Feed wins into case studies.

Expansion in large accounts is the cheapest revenue and strengthens retention.

• Customer fatigue

  One proposal per account per quarter.

• HiringSenior Technical Account Manager (United States): owns strategic accounts "across financial services, telecom, healthcare, and enterprise verticals", leads "technical onboarding for new use case and new product deployments" and will "Translate customer pain into actionable product feedback". Data Analytics Team Lead (Serbia): the Document Intelligence team parses "passports, visas, driver's licenses, proof of address", and the lead will make product quality "visible, measurable" and run A/B tests "across mobile and server side".Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source
• Your websiteTrustGraph page: "The first trust network built for the agentic era"; "Up to 53% more fraud detected than with institutions' existing models alone" (best institution in the Early Access Program); "$50M+ invested in the patented privacy-preserving technology", "Developed by Identiq, acquired by Incode in 2026". Launch coverage was posted on October 14, 2026.Source

Publish a public coverage page by country (document types supported, first-attempt pass rate ranges, average latency) and offer the detailed regional benchmark in the demo.

Specific, country-level numbers answer the buyer's first question and beat generic "global coverage" claims.

• Numbers vary by customer flow

  Publish ranges and the method.

• Your websiteDemo page: "See Incode live... schedule a 30-minute working session", promising "A live demo tuned to your industry and flow", "Latency and accuracy benchmarks for your region" and "An integration plan mapped to your stack". The HubSpot form asks name, work email, company and country, with hidden fields for transactions per year and organization type.Source
• HiringSenior Technical Account Manager (United States): owns strategic accounts "across financial services, telecom, healthcare, and enterprise verticals", leads "technical onboarding for new use case and new product deployments" and will "Translate customer pain into actionable product feedback". Data Analytics Team Lead (Serbia): the Document Intelligence team parses "passports, visas, driver's licenses, proof of address", and the lead will make product quality "visible, measurable" and run A/B tests "across mobile and server side".Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source

Publish an annual index with quarterly updates: fraud attempt rates, deepfake and injection share, and agentic fraud by region and industry, with Spanish and regional editions.

Original data earns press, analyst attention and AI citations, and gives every region a reason to call.

• Revealing customer data

  Publish only aggregates.

• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source
• News coverageIncode completed its acquisition of Identiq in 2026 as part of a $100 million commitment to privacy-preserving identity infrastructure, and says AI-agent-driven ("agentic") fraud grew from 3% of fraud attempts in 2024 to 40% in Q1 2026.Source
• Your websiteA Spanish site of 427 URLs mirrors the English one, tagged hreflang "es-MX" (Mexico) only. Incode lists offices in Mexico City, Bogotá, Madrid and Barcelona, plus San Francisco, New York, London, Belgrade and Tel Aviv; customers on the site include Klar, Bitso, Banco Donde and Liga MX in Mexico, Davivienda and Rappi in Colombia, and Lemon.Source

Offer a free sandbox with test documents and liveness, a quick-start, and an upgrade path to a POC. Route active sandbox accounts to BDRs.

A sandbox reaches buyers who never fill a demo form and gives sales a usage signal.

• Fraudsters test the sandbox

  Test data only; no production models.

• HiringGrowth Engineer (Mexico, posted October 19, 2026): "Growth at Incode owns the top of funnel - the pipeline that feeds every region's revenue number." The role ships "AI agents, automations, and workflows across the full top-of-funnel surface: outbound, inbound, lead qualification and routing, event and conference motions, account and competitive research" on Salesforce, Supabase and Outreach data, for revenue teams "across NAM, LATAM, and EMEA". The agent fleet "is built and maintained by a single engineer. You are the second builder", measured in "qualified pipeline, meetings held, and hours returned to a 24-person revenue team". It adds: "there is no self-serve funnel to optimize".Source
• Your websiteIntegrations page: "30+ Integrations available", "10+ Categories", "50+ Partners in the ecosystem"; a partner program with refer, resell and embed tracks, deal registration, sandbox access and co-marketing; a referral page; developer docs at developer.incode.com.Source
• Competitor researchRivals' own homepages: Jumio, "Leading AI-Powered Identity Verification Platform"; Veriff, "The Global Leader in Identity Verification Software" across "230+ countries"; Socure, "trusted by 3,000+ customers"; Sumsub, "4000+ clients" and "Book a free demo now"; AU10TIX, "a cutting-edge and leading ID verification provider". Persona is the one rival with an Incode comparison page.See the research Source
• Your websiteA "14 Days Proof Of Concept Agreement" page (an embedded signature form) is in the sitemap, but neither the homepage nor the demo page mentions a proof of concept, pilot or sandbox.Source

Publish an open KYA framework (agent identification, owner binding, action tracing), invite partners and customers to adopt it, and run an annual KYA summit.

Defining the category early makes Incode the default reference as buyers start asking.

• Category moves slowly

  Pair with live product wins.

• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source
• News coverageIncode completed its acquisition of Identiq in 2026 as part of a $100 million commitment to privacy-preserving identity infrastructure, and says AI-agent-driven ("agentic") fraud grew from 3% of fraud attempts in 2024 to 40% in Q1 2026.Source

Publish a Spanish age assurance page for Mexico with the on-device approach, a compliance checklist and a short implementation offer, and run outreach to platforms in scope.

Regulation creates urgent, well-defined demand, and Incode has the product and local presence.

• Rules change

  Date the page and update it.

• Your websiteIncode blog, October 21, 2026: Mexico's decree on safe digital environments for minors requires platforms "where people interact or share content, including social networks, video games, and app stores" to use "reliable and secure mechanisms to identify the age of their users".Source
• Your websiteHomepage: "7.1B+ trust checks"; "8 of the top 10 banks in the United States", "8 of the top 9 telcos in the United States", "3 of the top 3 neobanks in the world", "4 of the top 5 marketplaces in the world"; documents "4.9K+ ID document types across 190+ countries"; "90% of users verified on the first attempt"; "2x faster than the next best solution"; a Leader in the Gartner Magic Quadrant for Identity Verification "for the third consecutive year"; products include Deepsight, GovFaceMatch, on-device age estimation and Agentic Identity (KYA).Source
• Your websiteA Spanish site of 427 URLs mirrors the English one, tagged hreflang "es-MX" (Mexico) only. Incode lists offices in Mexico City, Bogotá, Madrid and Barcelona, plus San Francisco, New York, London, Belgrade and Tel Aviv; customers on the site include Klar, Bitso, Banco Donde and Liga MX in Mexico, Davivienda and Rappi in Colombia, and Lemon.Source

Write one approved company paragraph and one per role family, and update every open post. Review it each quarter.

Consistent facts protect credibility with candidates and buyers, who often check careers pages.

• Funding facts change

  Review after each announcement.

• HiringIncode's job posts give three different valuations in their "About Incode" text ("$1.25 B", "$2 B" and "$2.2B"), and the Account Executive and Technical Account Manager posts say "we need a product-marketing leader who can turn breakthrough technology into a category-defining narrative".Source
• HiringAccount Executive roles in London and San Francisco (posted October 21, 2026): "We are currently focused on several sales verticals such as Banking, Gaming & Gambling and other Digitally Native Businesses"; AEs engage "product, tech, business and compliance" teams and deliver "product demonstrations to a broad range of audiences, from C-level executives to individual contributors".Source