Linqia is hiring a Paid Media and Measurement Strategist to design brand lift and sales lift studies and bring them to new business pitches, and its own survey says 79% of enterprise marketers struggle to measure influencer ROI. Yet of the 20 customer stories on linqia.com, only MiraLAX (+10.1% dollar sales in 12 weeks) and McDonald's (+23% incremental store traffic) show a sales or visit result; most of the rest report impressions and engagement, and six older stories repeat the same "highest performing post" block word for word. A buyer looking for ROI proof finds it in two places out of twenty.
First action
List every current program with a sales-lift or brand-lift study and ask the client for permission to publish.
How to measure it
Contact-sales submissions from Our Work
- Now
- –
- Target
- +30%
- By
- 90 days
Steps
Inventory results
Every story tagged by outcome, partner, vertical and channel.
Paid Media and Measurement Strategist 2 days
Retire the duplicates
Remove the repeated block; merge or redirect pre-2018 programs.
Marketing lead 2 days
Rewrite the cards
Measured outcome and partner in the first line.
Creative Strategy Manager 1 week
Add filters
By outcome and vertical on /case-studies.
Fullstack Engineer 1 week
Find new proof
Two current programs with sales-lift studies.
Paid Media and Measurement Strategist 1 month
Brief sales
One outcome story per vertical for first calls.
Director / VP Sales 1 day
Measure
Visits to stories and demo requests by story.
Marketing lead monthly
Why it works
Rebuild the case study index as a results library: tag every story by outcome (sales lift, store visits, brand lift, engagement), vertical and channel, and put the measured outcome and the measurement partner in the first line of each card. Open with MiraLAX and McDonald's, add the Dynata brand-lift results from Instacart and Three Olives, retire or merge the Google+ era stories and remove the repeated block. Then have the new strategist write one fresh sales-lift story per quarter from current programs.
Enterprise buyers already believe in creators; what they lack is proof that influencer spend moves sales. Leading with outcomes turns the homepage line "we don't believe in grading our own homework" into evidence, and gives sellers a page to send after every first call.
Ready to use
ChecklistResults card template
[ ] Outcome first: "+10.1% dollar sales in 12 weeks" [ ] Measurement partner and method [ ] Vertical, channels, creator count [ ] Organic vs paid split [ ] One line on the creative idea [ ] Year of the program [ ] Link to request a similar study
Risks and how to handle them
Clients decline to publish sales data
Publish lift as an index or percentage, with the measurement partner named.
Older stories still bring search traffic
Redirect each to the closest current story.
Evidence
- HiringPaid Media and Measurement Strategist, Influencer Marketing (San Francisco, posted October 16, 2026): will "turn creator content into high-performing paid media and prove its impact", "Design, execute, and analyze third-party measurement studies, including brand lift and sales lift", "Contribute paid media strategy and learning agendas to new business pitches", and "Partner with Sales and Client Success to spot new revenue opportunities, measurement solutions". Nice to have: Partnership Ads and Spark Ads.Source
- Your websiteCustomer stories (20 in the sitemap, read October 21, 2026): only MiraLAX ("dollar sales were up +10.1%" in 12 weeks) and McDonald's ("+23% incremental lift in store traffic") report a sales or visit outcome; Instacart and Three Olives report Dynata brand lift; the rest report impressions, engagement and reach. Seven are featured on /case-studies; most of the other 13 describe blog, Twitter, Pinterest and Google+ era programs, and six of them (Beck's, Herdez, Natrol, Nestle Pure Life, Nestle Toll House, Stella) carry the same "Highest performing post" block with the same creator and the same 4.9% engagement rate.Source
- Your website2026 State of Influencer Marketing report (200+ enterprise marketers): "79% of marketers struggle to measure ROI, and 48% cite attribution as the biggest gap"; "49% of marketers now partner with specialist influencer agencies, with creative strategy being the top differentiator"; "62% of marketers are increasing influencer budgets in 2026, with 33% planning to spend more than $5M"; "81% saying it outperforms brand-created assets". Gated behind a form.Source
- Your websiteHomepage: "Linqia is the leading independent influencer marketing agency in the US", "We don't believe in grading our own homework", "Integration with a suite of 15+ third-party measurement partners". Its three headline numbers ($2B "Products Added to Cart", 9.2 "Customer Satisfaction (NPS)", 650+ "Brand Partnerships") are counters filled in by script, so the page source carries only the labels. The meta description still says "the leading influencer marketing platform that delivers guaranteed influencer ROI for the enterprise".Source