Lunar Energy growth playbook

Rewrite the availability article with every current route: certified installers in California, installers and the Octopus Energy plan in Texas, and a "notify me" form for everyone else that records the ZIP code. Build a Texas page: what the plan includes, no upfront hardware cost, fixed rate, backup, the Lunar App, and a clear button to the Octopus sign-up. Link it from the blog post, the homepage and Design your System, and add FAQ structured data so search and assistants quote the new answer.

Texas is where Base Power already sells fixed rates with battery backup. A Texas page with one clear next step catches demand the partnership is already creating, and the "notify me" list shows where to launch next.

[ ] Availability article lists California and Texas routes
[ ] Notify-me form with ZIP code for other states
[ ] Texas page with the Octopus plan and one sign-up button
[ ] Link from the Texas blog post
[ ] Link from the homepage and Design your System
[ ] FAQ structured data on the article
[ ] Contact address on lunarenergy.com
[ ] Monthly check of what AI assistants answer

• Octopus controls the sign-up

  Agree tracking and a shared monthly report.

• Availability changes again

  Keep one list of markets that every page pulls from.

• Your websiteThe Learn article "When will the Lunar System be available in my area?" says "Lunar is available throughout California through our network of Lunar Certified Installers" and asks installers to write to an address at a different domain (lunar.energy). The Design your System page says "Lunar Certified Installers are currently installing systems on homes in California and Texas" and shows a 20 kWh system with "$500 estimated savings in the first year".Source
• Your websiteBlog, "Texas expansion: our new partnership with Octopus Energy" (April 22, 2026): customers "enroll in a fixed-rate electricity plan that includes a Lunar Battery" with "No upfront hardware cost"; "This is the first. It won't be the last." The post has no link to Octopus or any sign-up, and the 124-URL sitemap has no Texas page.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Competitor researchRivals' own homepages: Base Power "brings affordable, reliable energy and whole-home backup to homes across Texas. Fixed low rates"; FranklinWH, "Take Control of Your Home's Energy & Savings"; Enphase sells microinverters, batteries and EV chargers; EnergyHub "helps utilities quickly scale VPPs"; Kraken, "the most loved operating system for energy", manages "over 90 million customer accounts".See the research Source

Move the results and quotes into the Webflow rich text directly (or render them server-side with a CMS field), then check each page with JavaScript off.

The results are the most quotable lines on the site, and the role is asked to improve AI-powered search. They should be readable by everything that indexes the page.

• Design changes

  Keep the same styling on the new fields.

• Your websiteIn the page HTML of the seven enterprise case studies, the results and quotes are placeholders ("{{key-achievements}}", "{{testimonial-1}}") that a script fills in after the page loads, from a hidden block further down; the $232 million post has a "[[callout]]" marker around the CEO quote. Readers that do not run scripts see the placeholders.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Your websiteEuropean proof scattered across the site: the Honda case study (e:PROGRESS smart EV charging for Honda e drivers "in the UK and Germany", "Up to 46% reduction in charging costs"); "EDP chooses Gridshare" for customers "in Portugal and Spain" (March 2024); Lunar joined smartEn, "Europe's inter-industry voice for demand-side flexibility" (February 2023); Gridshare came from Lunar's acquisition of Moixa and "has demonstrated its success in the United Kingdom, Japan, and more recently the United States".Source

Add a share image to the homepage and the top 20 pages, and rewrite descriptions for Get installed, Design your System, the VPP page and Lunar Enterprise around what each page offers.

Links with an image and a specific description get more clicks, in social feeds and in search.

• Images out of date

  Review them each quarter.

• Google PageSpeedMobile performance 61/100 (desktop 97). In the lab the headline "Endless clean energy" appears after 7.8 s, mostly from render-blocking requests (about 3.9 s); the homepage downloads 11.5 MB and has no social share image. Real Chrome visitors pass Core Web Vitals (75th percentile LCP 2.4 s, INP 113 ms, CLS 0.05).Source
• Your websiteTwo lead paths: Design your System (address, solar yes or no, monthly bill band, then name, email and phone; "You will receive an email from us soon" and an installer sends the proposal) and Get installed ("Get your Lunar System installed by Sunrun", with bill, utility, own or rent, solar, shade, system size and colour). The sitemap also lists four /thank-you/<installer> pages that hand visitors to an installer's booking step, plus /search and a /zip supplier notice.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Defer non-essential scripts (tag manager extras, HubSpot, chat), inline the critical CSS for the first screen, compress the hero media, and retest. Do the same on Design your System, where ad traffic lands.

A faster first screen keeps more paid social visitors, which lowers the cost of each lead.

• Tracking breaks

  Check tags after each change.

• Google PageSpeedMobile performance 61/100 (desktop 97). In the lab the headline "Endless clean energy" appears after 7.8 s, mostly from render-blocking requests (about 3.9 s); the homepage downloads 11.5 MB and has no social share image. Real Chrome visitors pass Core Web Vitals (75th percentile LCP 2.4 s, INP 113 ms, CLS 0.05).Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Set the thank-you, search and supplier pages to noindex, remove them from the sitemap, and make sure each thank-you page is only reachable after the form.

A clean sitemap keeps search traffic on pages that capture the lead.

• Installers link to their page

  Keep the page live, just not indexed.

• Your websiteTwo lead paths: Design your System (address, solar yes or no, monthly bill band, then name, email and phone; "You will receive an email from us soon" and an installer sends the proposal) and Get installed ("Get your Lunar System installed by Sunrun", with bill, utility, own or rent, solar, shade, system size and colour). The sitemap also lists four /thank-you/<installer> pages that hand visitors to an installer's booking step, plus /search and a /zip supplier notice.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Update the Japanese figures from the same source as the English page, add the Japan case study link, and date the numbers. Keep one shared list of headline numbers that every page uses.

Japanese buyers see Lunar at half its real scale. Fixing the numbers costs almost nothing.

• Translation errors

  Have a native speaker check.

• Your websiteThe only non-English page is /ja/gridshare, in Japanese, which still shows "73,000+" connected batteries and "692 MWh" (the English enterprise page now says 150,000 DERs and 1.5 GWh). Blog posts cover programs in Japan with TEPCO and Chubu Electric Power Miraiz ("Lunar's third VPP program in Japan") and an ITOCHU case study. There is no UK or European page.Source
• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Build a UK and Europe page for Gridshare: European results (Honda, EDP), the UK heritage, supported devices and tariffs, flexibility markets served, and a contact form routed to the European team. Add en-GB copy where it matters, and hreflang if more versions follow.

European retailers and car makers searching for a residential flexibility platform find a page made for them, and the UK marketer has a market to grow.

• Unclear European focus

  Start with the UK and the markets where Gridshare already runs.

• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Your websiteEuropean proof scattered across the site: the Honda case study (e:PROGRESS smart EV charging for Honda e drivers "in the UK and Germany", "Up to 46% reduction in charging costs"); "EDP chooses Gridshare" for customers "in Portugal and Spain" (March 2024); Lunar joined smartEn, "Europe's inter-industry voice for demand-side flexibility" (February 2023); Gridshare came from Lunar's acquisition of Moixa and "has demonstrated its success in the United Kingdom, Japan, and more recently the United States".Source
• Your websiteThe only non-English page is /ja/gridshare, in Japanese, which still shows "73,000+" connected batteries and "692 MWh" (the English enterprise page now says 150,000 DERs and 1.5 GWh). Blog posts cover programs in Japan with TEPCO and Chubu Electric Power Miraiz ("Lunar's third VPP program in Japan") and an ITOCHU case study. There is no UK or European page.Source
• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source
• HiringOf 25 open roles, 22 are in Mountain View: test (ATE) engineering, firmware, power electronics and reliability engineers, an NPI technician, a Material Planning Lead and a buyer. In the UK, a Senior Electrical Engineer (posted September 3, 2026) joins the "UK Customer Support & Engineering team in our London office" to do maintenance visits and "Develop, document, and roll out a new auditing process across the subcontractor network".Source

Build a five-email series per segment (with or without solar, utility, bill band): their estimated savings, backup hours, VPP programs for their area, one customer story from a similar home, and a booking link to the installer. Stop the series when the installer books a visit.

Homeowners take weeks to decide; a relevant series keeps Lunar in the decision while the installer follows up.

• Installer and Lunar both email

  Agree who sends what and when.

• Your websiteTwo lead paths: Design your System (address, solar yes or no, monthly bill band, then name, email and phone; "You will receive an email from us soon" and an installer sends the proposal) and Get installed ("Get your Lunar System installed by Sunrun", with bill, utility, own or rent, solar, shade, system size and colour). The sitemap also lists four /thank-you/<installer> pages that hand visitors to an installer's booking step, plus /search and a /zip supplier notice.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Your websiteVPP page: "Last year, our customers earned on average $464 by participating in Lunar's VPP"; programs appear in the Lunar App and owners are notified "If you're eligible for a VPP program in an area that we support". The page does not list the programs or what each pays.Source
• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source

Add utility and rate plan to the flow and show a range for that plan, with and without VPP earnings, plus backup hours. Explain the method on the page.

Personal numbers are more believable, and they give installers a better start.

• Estimates questioned

  Show ranges and how they are calculated.

• Your websiteThe Learn article "When will the Lunar System be available in my area?" says "Lunar is available throughout California through our network of Lunar Certified Installers" and asks installers to write to an address at a different domain (lunar.energy). The Design your System page says "Lunar Certified Installers are currently installing systems on homes in California and Texas" and shows a 20 kWh system with "$500 estimated savings in the first year".Source
• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source
• Your websiteVPP page: "Last year, our customers earned on average $464 by participating in Lunar's VPP"; programs appear in the Lunar App and owners are notified "If you're eligible for a VPP program in an area that we support". The page does not list the programs or what each pays.Source
• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source

Film five homeowners for 30 to 60 seconds each: the bill before and after, an outage, the app. Use them organically and give the agency the best two as ads to Design your System.

Real homeowners on video are the most convincing creative for a considered purchase.

• Customers hesitate

  Offer a thank-you and full approval of the final cut.

• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Add a ZIP-code finder listing certified installers with ratings, service area and a booking link, and give each installer a profile page they can share.

Homeowners who choose their installer are further along, and installers promote pages that feature them.

• Uneven installer quality

  Show only installers who meet service levels.

• Your websiteInstallers page: the Lunar Partner Program, commissioning "in as little as 15 minutes", a 95 lb heaviest component, technical documents and an Installer Hub. A Learn article explains "How can I find a Lunar Certified Installer?", but there is no public installer finder.Source
• Your websiteTwo lead paths: Design your System (address, solar yes or no, monthly bill band, then name, email and phone; "You will receive an email from us soon" and an installer sends the proposal) and Get installed ("Get your Lunar System installed by Sunrun", with bill, utility, own or rent, solar, shade, system size and colour). The sitemap also lists four /thank-you/<installer> pages that hand visitors to an installer's booking step, plus /search and a /zip supplier notice.Source
• Your websiteBlog, February 4, 2026: Lunar raised $232 million (a $102 million Series D led by B Capital and Prelude Ventures, after a $130 million Series C led by Activate Capital, with Sunrun and Itochu participating) to "expand Lunar's award-winning home battery system across the country" and scale Gridshare; "thousands of systems deployed and 650 MW of devices under management".Source

Write a guide: program design, enrollment, device mix, dispatch, customer payments and results from current programs. Gate it in HubSpot, then follow up by segment (CCA, co-op, muni).

Utilities start programs by researching. A guide from the operator of the largest US residential VPP puts Lunar first in that research.

• Partners' data

  Use only published results.

• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source

Pick four events a year where utilities and CCAs meet, offer a joint talk with a customer program, and book meetings in advance from HubSpot lists. Follow up within a week with the guide.

Joint talks with customers earn trust that a booth does not.

• High cost per event

  Drop events that do not produce meetings.

• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source

Add a table of current programs: area, who qualifies, typical payment and how to join, linking to each Learn article. Update it each season.

Seeing a specific program near you makes VPP earnings real, which helps homeowners decide.

• Payments vary

  Show ranges and dates.

• Your websiteVPP page: "Last year, our customers earned on average $464 by participating in Lunar's VPP"; programs appear in the Lunar App and owners are notified "If you're eligible for a VPP program in an area that we support". The page does not list the programs or what each pays.Source
• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source
• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source

Write factual comparison pages: capacity options, backup, app and AI, VPP access, warranty and installation, with sources and dates. Have each checked by legal.

Comparison searches come from people close to buying, and the pages also help AI assistants describe Lunar correctly.

• Rival specs change

  Cite sources and update quarterly.

• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source
• Competitor researchRivals' own homepages: Base Power "brings affordable, reliable energy and whole-home backup to homes across Texas. Fixed low rates"; FranklinWH, "Take Control of Your Home's Energy & Savings"; Enphase sells microinverters, batteries and EV chargers; EnergyHub "helps utilities quickly scale VPPs"; Kraken, "the most loved operating system for energy", manages "over 90 million customer accounts".See the research Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Agree a joint campaign with Octopus: a comparison of what each plan includes (battery size, backup, app, VPP earnings, contract terms), Texas customer stories as they come in, and shared paid social to Texas homeowners.

Texas buyers are comparing bundles, not batteries. Making the bundle easy to compare wins the decision.

• Competitor claims

  Use published facts only.

• Your websiteBlog, "Texas expansion: our new partnership with Octopus Energy" (April 22, 2026): customers "enroll in a fixed-rate electricity plan that includes a Lunar Battery" with "No upfront hardware cost"; "This is the first. It won't be the last." The post has no link to Octopus or any sign-up, and the 124-URL sitemap has no Texas page.Source
• Competitor researchRivals' own homepages: Base Power "brings affordable, reliable energy and whole-home backup to homes across Texas. Fixed low rates"; FranklinWH, "Take Control of Your Home's Energy & Savings"; Enphase sells microinverters, batteries and EV chargers; EnergyHub "helps utilities quickly scale VPPs"; Kraken, "the most loved operating system for energy", manages "over 90 million customer accounts".See the research Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Pick two more markets with retail choice and price swings, approach their largest retailers with the Texas results, and launch one bundle each.

Retailers bring customers and billing; Lunar brings hardware and software, and each bundle grows both.

• Texas results are early

  Wait for two quarters of data.

• Your websiteBlog, "Texas expansion: our new partnership with Octopus Energy" (April 22, 2026): customers "enroll in a fixed-rate electricity plan that includes a Lunar Battery" with "No upfront hardware cost"; "This is the first. It won't be the last." The post has no link to Octopus or any sign-up, and the 124-URL sitemap has no Texas page.Source
• Your websiteBlog, February 4, 2026: Lunar raised $232 million (a $102 million Series D led by B Capital and Prelude Ventures, after a $130 million Series C led by Activate Capital, with Sunrun and Itochu participating) to "expand Lunar's award-winning home battery system across the country" and scale Gridshare; "thousands of systems deployed and 650 MW of devices under management".Source
• Competitor researchRivals' own homepages: Base Power "brings affordable, reliable energy and whole-home backup to homes across Texas. Fixed low rates"; FranklinWH, "Take Control of Your Home's Energy & Savings"; Enphase sells microinverters, batteries and EV chargers; EnergyHub "helps utilities quickly scale VPPs"; Kraken, "the most loved operating system for energy", manages "over 90 million customer accounts".See the research Source

Give the app its own page, screenshots and a clickable demo, and package it with Gridshare as a "launch a VPP in 90 days" offer.

A visible, testable app is easier to buy than a platform described in text.

• Demo data

  Use sample homes only.

• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source
• Competitor researchRivals' own homepages: Base Power "brings affordable, reliable energy and whole-home backup to homes across Texas. Fixed low rates"; FranklinWH, "Take Control of Your Home's Energy & Savings"; Enphase sells microinverters, batteries and EV chargers; EnergyHub "helps utilities quickly scale VPPs"; Kraken, "the most loved operating system for energy", manages "over 90 million customer accounts".See the research Source

Publish yearly: events run, delivery against targets, customer earnings, device mix and lessons, with partner quotes. Launch at a major event.

Original data earns press and citations and positions Lunar as the authority on residential VPPs.

• Partner confidentiality

  Aggregate across programs.

• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source
• Your websiteBlog, February 4, 2026: Lunar raised $232 million (a $102 million Series D led by B Capital and Prelude Ventures, after a $130 million Series C led by Activate Capital, with Sunrun and Itochu participating) to "expand Lunar's award-winning home battery system across the country" and scale Gridshare; "thousands of systems deployed and 650 MW of devices under management".Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

Run a yearly survey of 1,000 homeowners in launch markets on bills, outages and battery interest, and publish the results with charts.

Yearly data creates press, links and social content, and shows where demand is growing.

• Small samples by state

  Report only large groups.

• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source

After each major outage, send owners a short summary of how their system did and a referral link, and post a fleet-wide summary on social.

Owners share their outage experience at exactly the moment neighbours are looking for backup.

• Tone during emergencies

  Wait until power is back.

• Your websiteCustomer stories: 15 homeowner stories and short reviews, all from California homes (San Jose, San Francisco, Orinda and others), and one installer story; a blog post reports a survey of 74 homeowners on how they make energy decisions; Learn articles cover NEM 3.0, Lunar AI, the DSGS, Ava, SDCP and Efficiency Maine battery programs.Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source
• Your websiteLunar Enterprise: "150,000 residential DERs managed on a single platform", "1.5 GWh of distributed energy storage connected", "760 MW of inverter capacity", "12 GWh of residential VPP services delivered"; "Built for utilities, co-ops, munis, load-serving entities, and TPOs"; Gridshare "already manages all of Sunrun's VPPs, including nearly 130,000 home batteries"; owners earn "an average of $464 per year" from VPP programs on top of "$338" in savings. The capabilities page offers financing partners "across the US" and installers "throughout the country"; the Gridshare page offers a white-label customer app. Gridshare also runs programs for Ava Community Energy, Peninsula Clean Energy, Silicon Valley Clean Energy and the California Choice Energy Authority; a case study calls the Sunrun program "America's largest residential VPP".Source

Make a short series on how the system is tested: thermal, safety, firmware updates and reliability. Use it on the product page, in social and in installer training.

Showing the work builds trust with homeowners and installers and helps recruiting.

• Confidential processes

  Show only public test standards.

• HiringOf 25 open roles, 22 are in Mountain View: test (ATE) engineering, firmware, power electronics and reliability engineers, an NPI technician, a Material Planning Lead and a buyer. In the UK, a Senior Electrical Engineer (posted September 3, 2026) joins the "UK Customer Support & Engineering team in our London office" to do maintenance visits and "Develop, document, and roll out a new auditing process across the subcontractor network".Source
• HiringDigital Marketing Specialist, 12-month contract (UK, posted October 20, 2026): "You will own the Lunar website"; "Maintain and update website content, ensuring information remains accurate, current, engaging"; "help improve how we show up in both traditional and AI-powered search"; email campaigns with "segmentation" (HubSpot named); LinkedIn and Instagram; "Support the agency that manages our paid social advertising"; write "web copy, email, case studies, brochures"; help run events; the site is on Webflow and "our core marketing team is based in California".Source