Casechek growth playbook

Publish /results/ as one page: the headline numbers written as plain text (2M cases, 97% rep compliance, 80% less manual labor, over 99% EHR accuracy, $1.5 billion in annualized PO spend), and every case study and webinar as a card with its main metric, sortable by buyer (supply chain, perioperative, finance, revenue cycle) and by system (Workday, EHR). Point "View Results" there, keep the gated PDFs, and show the headline result before the form. Make the 80% and 82% figures match.

Value analysis committees and CFOs look for peer proof before they take a demo. One page with real numbers serves every persona the product marketer is building, and gives the growth team a landing page for ABM.

[ ] Headline numbers as plain text
[ ] One card per case study and webinar
[ ] Filters: supply chain, perioperative, finance, revenue cycle
[ ] Filters: Workday, EHR
[ ] Headline result above each gated form
[ ] "View Results" points here
[ ] Linked from payment and procurement pages
[ ] Tracking: Results view before demo

• Customers limit what can be published

  Use anonymized stories, as with the Mid-Atlantic case, where needed.

• Ungating lowers form fills

  Keep the full PDF gated; show the headline only.

• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• Your websiteHomepage: four headline figures (2M surgical cases managed, 97% average rep compliance, 80% reduction of manual labor, over 99% EHR accuracy) are set by an animation script; the page text itself reads "0 M Surgical Cases Managed 0 % Average Rep Compliance 0 % Reduction of Manual Labor* > 0 % EHR Accuracy" (checked twice, October 23, 2026), while the footnote example gives an "82% reduction". The "Let Our Results Do The Talking" section's "View Results" button opens the Thought Leadership blog category.Source
• Your websiteSitemaps (October 23, 2026): 11 pages (home, team, events, two privacy pages, payment, procurement, solutions, a login-only /resources/, a /testing-page/ and an /ohio-health-one-pager/) and about 110 posts, with case studies (Cape Cod Healthcare, Baptist Health, UnityPoint Health, Dublin Methodist, a Mid-Atlantic academic health system, Seattle Children's) mixed in among blogs and news. No case-study or results page. About 50 posts share the same June 23, 2026 update date, and many titles still say "in 2024 and beyond" or "in 2025".Source
• Your websiteSeattle Children's case study (October 5, 2026, behind a form): surgery-to-PO cycle time "from 14.8 to 5.2 days" and EHR documentation errors "from 17.5% to 2.7%" during a full Workday ERP transition. A June 2026 webinar covered "Vanderbilt's Path to 99.7% Documentation Accuracy".Source
• Your website2025 review (February 21, 2026): "over 124,000 Bill-Only cases, representing a 218% increase year-over-year", 146,000 purchase orders (+249%), "$1.5 billion in annualized purchase order spend" across customers as of January 1, 2026, and in procurement "over 380,000 cases" and "4.15M loaner tray scans in 2025 alone".Source
• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source

Add a calculator: annual bill-only spend and case count in; estimated misdocumented spend, hours of manual work and days to PO out, against Casechek client results. Offer a free bill-only assessment with the result.

A number about their own hospital gives the champion something to take to finance and the value analysis committee.

• Estimates look too high

  Show ranges and the method.

• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• Your websiteHomepage: four headline figures (2M surgical cases managed, 97% average rep compliance, 80% reduction of manual labor, over 99% EHR accuracy) are set by an animation script; the page text itself reads "0 M Surgical Cases Managed 0 % Average Rep Compliance 0 % Reduction of Manual Labor* > 0 % EHR Accuracy" (checked twice, October 23, 2026), while the footnote example gives an "82% reduction". The "Let Our Results Do The Talking" section's "View Results" button opens the Thought Leadership blog category.Source

Find what moves (likely the animated counters, sliders and the pop-up), reserve space for each, load the pop-up only when opened, and add missing alt text. Re-check field data monthly.

Pages that jump make buttons hard to hit and look careless to clinical and finance buyers.

• Theme limits

  Fix the worst templates first.

• Google PageSpeedcasechek.com homepage on mobile: performance 56, lab largest paint 11.1 s (an illustration image from the contact pop-up), accessibility 87 (images without alt text, heading order, contrast), SEO 85. Real visitors (Chrome UX Report, p75): layout shift 0.69, far above the 0.25 "poor" line, while largest paint (1.27 s) and interaction (52 ms) are good; largest paint is trending slower.Source
• Your websiteHomepage: four headline figures (2M surgical cases managed, 97% average rep compliance, 80% reduction of manual labor, over 99% EHR accuracy) are set by an animation script; the page text itself reads "0 M Surgical Cases Managed 0 % Average Rep Compliance 0 % Reduction of Manual Labor* > 0 % EHR Accuracy" (checked twice, October 23, 2026), while the footnote example gives an "82% reduction". The "Let Our Results Do The Talking" section's "View Results" button opens the Thought Leadership blog category.Source

Write a claims sheet with one approved number per claim and source, update every page and deck, and clean the Events page.

Finance buyers check numbers; consistency is part of credibility, and the PMD owns the messaging architecture.

• None significant

  Housekeeping.

• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source
• Your websiteHomepage: four headline figures (2M surgical cases managed, 97% average rep compliance, 80% reduction of manual labor, over 99% EHR accuracy) are set by an animation script; the page text itself reads "0 M Surgical Cases Managed 0 % Average Rep Compliance 0 % Reduction of Manual Labor* > 0 % EHR Accuracy" (checked twice, October 23, 2026), while the footnote example gives an "82% reduction". The "Let Our Results Do The Talking" section's "View Results" button opens the Thought Leadership blog category.Source
• Your websiteEvents page: the Ardent Health webinar is titled "Across 25+ Hospitals" there and "Across 30 Locations" on the homepage; the Vanderbilt webinar is listed three times; "Upcoming Events" still shows the October 12-14 Hospital Supply Chain Conference after it ended. Past webinars feature UCLA Health, Cape Cod Healthcare, Northside Hospital, UCHealth and OhioHealth.Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source

Build a "Casechek for Workday" page with integration details and the Workday stories, and run an ABM play to health systems on or moving to Workday, with Workday partner co-marketing where possible.

An ERP project is the moment a hospital rethinks bill-only; meeting it then shortens the sale.

• Partner rules

  Follow Workday marketplace guidelines.

• Your websiteWorkday: "Casechek's Bill-Only Workflow Platform is now available on the Workday Marketplace" (September 25, 2026) after earning "the Workday Design Approved Badge", as a Workday Innovation Partner. New customers announced July 8, 2026: Banner Health, BayCare and Novant Health.Source
• Your websiteSeattle Children's case study (October 5, 2026, behind a form): surgery-to-PO cycle time "from 14.8 to 5.2 days" and EHR documentation errors "from 17.5% to 2.7%" during a full Workday ERP transition. A June 2026 webinar covered "Vanderbilt's Path to 99.7% Documentation Accuracy".Source
• Your websiteEvents page: the Ardent Health webinar is titled "Across 25+ Hospitals" there and "Across 30 Locations" on the homepage; the Vanderbilt webinar is listed three times; "Upcoming Events" still shows the October 12-14 Hospital Supply Chain Conference after it ended. Past webinars feature UCLA Health, Cape Cod Healthcare, Northside Hospital, UCHealth and OhioHealth.Source
• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source

Route demo and contact forms to SDRs with a one-hour target, send source answers to Salesforce, and report pipeline by answer. Remove the leftover setup tip from the form while editing it.

Fast follow-up wins more first meetings, and the source answers show which channels create pipeline.

• After-hours forms

  Next morning call with a scheduling link sent at once.

• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source
• Your websiteThe site-wide contact form asks for name, title, department, hospital, phone, solution ("Vendor Tray Management", "Bill Only Management", "All") and "How did you hear about us?" with options including "I worked with Casechek at another hospital". Its markup still carries the form builder's setup tip ("Important: Delete this tip before you publish the form") as a hidden field. Homepage quotes come from staff at Salem Health, Baylor University Medical Center, Loyola University Medical Center, Froedtert and Northwestern Memorial.Source

Tier target accounts with sales, and for each account run a four-track play: supply chain gets PO cycle time, perioperative gets rep compliance and tray readiness, finance gets misdocumented spend, revenue cycle gets EHR accuracy. Track account engagement.

Hospitals buy by committee; reaching every member with their own proof speeds consensus.

• Thin contacts for some roles

  Use events and peers to reach them.

• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source
• Your website2025 review (February 21, 2026): "over 124,000 Bill-Only cases, representing a 218% increase year-over-year", 146,000 purchase orders (+249%), "$1.5 billion in annualized purchase order spend" across customers as of January 1, 2026, and in procurement "over 380,000 cases" and "4.15M loaner tray scans in 2025 alone".Source

For each Procurement-only customer, build a short assessment from their own case data (bill-only volume and estimated documentation risk) and present it at the business review with a Payment pilot offer.

Existing customers already trust the team; their own data makes the case.

• Data permissions

  Use only data the contract allows.

• HiringRegional Vice President, Business Development (open): new hospitals, health systems and IDNs, and "cross sell Casechek's Payment solution to an existing customer base currently utilizing Casechek's Procurement solution for vendor tray management and surgical case coordination".Source
• Your website2025 review (February 21, 2026): "over 124,000 Bill-Only cases, representing a 218% increase year-over-year", 146,000 purchase orders (+249%), "$1.5 billion in annualized purchase order spend" across customers as of January 1, 2026, and in procurement "over 380,000 cases" and "4.15M loaner tray scans in 2025 alone".Source
• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source

Fix log-in persistence and large-case crashes first, then ask satisfied reps for reviews in the app and track the rating monthly.

Reps who like the app speak well of Casechek at every hospital they visit; reps who hate it warn hospitals off.

• Security rules require log-outs

  Use biometric re-entry instead of full log-in.

• App StoreThe Casechek app that vendor reps use averages 2.6 stars from 61 US ratings (updated October 14, 2026). Recent reviews describe login loops ("I can't get past the log in page"), crashes with many trays and frequent log-outs; one is from a rep who signed up "since a facility I frequent made it mandatory".Source
• Your websiteThe site-wide contact form asks for name, title, department, hospital, phone, solution ("Vendor Tray Management", "Bill Only Management", "All") and "How did you hear about us?" with options including "I worked with Casechek at another hospital". Its markup still carries the form builder's setup tip ("Important: Delete this tip before you publish the form") as a hidden field. Homepage quotes come from staff at Salem Health, Baylor University Medical Center, Loyola University Medical Center, Froedtert and Northwestern Memorial.Source

Publish fair comparison pages: scope (procurement to payment), EHR and ERP integration, 5-way match, services, results. Keep competitor comparisons internal.

Comparison searches are high intent and help AI assistants describe Casechek correctly.

• Rivals change

  Date every page.

• Competitor researchRivals' own homepages: GHX, "AI-Powered Healthcare Supply Chain Orchestration", with a customer story on "GHX Marketplace Bill Only to Automate Bill-Only Implant and Consignment Orders"; JumpTech, a "Hospital Financial Performance Platform" whose point-of-use scanning captures "stock, bill-only, consignment, trunk stock" supplies.See the research Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source

Update the posts that bring traffic with current numbers (2025 volumes, Workday), merge overlapping posts, redirect weak ones, and remove the testing page from the sitemap.

Current posts look credible to buyers and rank better.

• Lost traffic

  Redirect to the closest post.

• Your websiteSitemaps (October 23, 2026): 11 pages (home, team, events, two privacy pages, payment, procurement, solutions, a login-only /resources/, a /testing-page/ and an /ohio-health-one-pager/) and about 110 posts, with case studies (Cape Cod Healthcare, Baptist Health, UnityPoint Health, Dublin Methodist, a Mid-Atlantic academic health system, Seattle Children's) mixed in among blogs and news. No case-study or results page. About 50 posts share the same June 23, 2026 update date, and many titles still say "in 2024 and beyond" or "in 2025".Source
• Your website2025 review (February 21, 2026): "over 124,000 Bill-Only cases, representing a 218% increase year-over-year", 146,000 purchase orders (+249%), "$1.5 billion in annualized purchase order spend" across customers as of January 1, 2026, and in procurement "over 380,000 cases" and "4.15M loaner tray scans in 2025 alone".Source

For each webinar: invite target accounts, run it, then cut three clips, a one-page summary and a follow-up sequence by persona; route attendees from target accounts to sales within a day.

Webinars feature peers, the most trusted source for hospital buyers; follow-up turns attendance into meetings.

• Speaker approval

  Get approval early.

• Your websiteEvents page: the Ardent Health webinar is titled "Across 25+ Hospitals" there and "Across 30 Locations" on the homepage; the Vanderbilt webinar is listed three times; "Upcoming Events" still shows the October 12-14 Hospital Supply Chain Conference after it ended. Past webinars feature UCLA Health, Cape Cod Healthcare, Northside Hospital, UCHealth and OhioHealth.Source
• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source
• Your websiteSeattle Children's case study (October 5, 2026, behind a form): surgery-to-PO cycle time "from 14.8 to 5.2 days" and EHR documentation errors "from 17.5% to 2.7%" during a full Workday ERP transition. A June 2026 webinar covered "Vanderbilt's Path to 99.7% Documentation Accuracy".Source

With permission, run regional peer roundtables hosted by each new customer once live, and target health systems in the same regions.

Peers in the same region share vendors and challenges.

• Customers not ready

  Wait until results exist.

• Your websiteWorkday: "Casechek's Bill-Only Workflow Platform is now available on the Workday Marketplace" (September 25, 2026) after earning "the Workday Design Approved Badge", as a Workday Innovation Partner. New customers announced July 8, 2026: Banner Health, BayCare and Novant Health.Source
• HiringRegional Vice President, Business Development (open): new hospitals, health systems and IDNs, and "cross sell Casechek's Payment solution to an existing customer base currently utilizing Casechek's Procurement solution for vendor tray management and surgical case coordination".Source

Before each event, book meetings with target accounts attending; after, follow up within two days by persona and log every lead with event tags.

Pre-booked meetings return far more than booth traffic.

• Lists unavailable

  Use LinkedIn and intent data.

• Your websiteEvents page: the Ardent Health webinar is titled "Across 25+ Hospitals" there and "Across 30 Locations" on the homepage; the Vanderbilt webinar is listed three times; "Upcoming Events" still shows the October 12-14 Hospital Supply Chain Conference after it ended. Past webinars feature UCLA Health, Cape Cod Healthcare, Northside Hospital, UCHealth and OhioHealth.Source
• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source
• Your websiteThe site-wide contact form asks for name, title, department, hospital, phone, solution ("Vendor Tray Management", "Bill Only Management", "All") and "How did you hear about us?" with options including "I worked with Casechek at another hospital". Its markup still carries the form builder's setup tip ("Important: Delete this tip before you publish the form") as a hidden field. Homepage quotes come from staff at Salem Health, Baylor University Medical Center, Loyola University Medical Center, Froedtert and Northwestern Memorial.Source

Publish an annual benchmark: days to PO, EHR error rates, late bills, off-contract spend, by system size and specialty, aggregated and anonymous. Launch at AHRMM with a webinar.

Original data earns press and becomes the reference every hospital compares against.

• Customer data use

  Aggregate and get permission.

• Your website2025 review (February 21, 2026): "over 124,000 Bill-Only cases, representing a 218% increase year-over-year", 146,000 purchase orders (+249%), "$1.5 billion in annualized purchase order spend" across customers as of January 1, 2026, and in procurement "over 380,000 cases" and "4.15M loaner tray scans in 2025 alone".Source
• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source
• Your websiteEvents page: the Ardent Health webinar is titled "Across 25+ Hospitals" there and "Across 30 Locations" on the homepage; the Vanderbilt webinar is listed three times; "Upcoming Events" still shows the October 12-14 Hospital Supply Chain Conference after it ended. Past webinars feature UCLA Health, Cape Cod Healthcare, Northside Hospital, UCHealth and OhioHealth.Source

Let a hospital upload a sample of bill-only POs and EHR records and get a short report with error rate and days to PO, followed by an expert review call.

A real result about their own hospital converts better than any brochure.

• Data sensitivity

  Use de-identified data.

• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source

Define the category, publish a point of view, and map product roadmap to it with two design partner hospitals.

Owning the category name makes Casechek the default shortlist pick.

• Spread too thin

  Keep bill-only as the core.

• Your website2025 review (February 21, 2026): "over 124,000 Bill-Only cases, representing a 218% increase year-over-year", 146,000 purchase orders (+249%), "$1.5 billion in annualized purchase order spend" across customers as of January 1, 2026, and in procurement "over 380,000 cases" and "4.15M loaner tray scans in 2025 alone".Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• Competitor researchRivals' own homepages: GHX, "AI-Powered Healthcare Supply Chain Orchestration", with a customer story on "GHX Marketplace Bill Only to Automate Bill-Only Implant and Consignment Orders"; JumpTech, a "Hospital Financial Performance Platform" whose point-of-use scanning captures "stock, bill-only, consignment, trunk stock" supplies.See the research Source

Ask champions to tell you when they move, follow them on LinkedIn, and contact them in their new role with a welcome offer.

A former user is the warmest lead there is.

• Privacy concerns

  Use public profiles only.

• Your websiteThe site-wide contact form asks for name, title, department, hospital, phone, solution ("Vendor Tray Management", "Bill Only Management", "All") and "How did you hear about us?" with options including "I worked with Casechek at another hospital". Its markup still carries the form builder's setup tip ("Important: Delete this tip before you publish the form") as a hidden field. Homepage quotes come from staff at Salem Health, Baylor University Medical Center, Loyola University Medical Center, Froedtert and Northwestern Memorial.Source
• HiringDirector, Growth Marketing (open): own demand generation "across our Procurement and Payment Solutions"; run account-based programs that "use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle)"; "Define success by qualified pipeline added, not MQL volume"; build the inbound and outbound SDR motion with "speed-to-lead standards"; stack named: Salesforce, Pardot, Gong, 6sense, ZoomInfo or Clay.Source

Record two-minute videos with three champions on their old process and new one, and use them on the Results page and in ABM.

Peers on camera build trust with frontline evaluators.

• Approval

  Hospital communications sign-off.

• Your websiteThe site-wide contact form asks for name, title, department, hospital, phone, solution ("Vendor Tray Management", "Bill Only Management", "All") and "How did you hear about us?" with options including "I worked with Casechek at another hospital". Its markup still carries the form builder's setup tip ("Important: Delete this tip before you publish the form") as a hidden field. Homepage quotes come from staff at Salem Health, Baylor University Medical Center, Loyola University Medical Center, Froedtert and Northwestern Memorial.Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source

Send each customer a monthly one-page report (POs on time, error rate, hours saved, expense captured) to the champion and CFO.

Visible value protects renewals and starts expansion talks.

• CFO fatigue

  Keep it to one page.

• Your websitePayment page: hospitals take "over 9 days post-surgery to send a purchase order"; "a 9% EHR Error Rate which represents $6.5M in misdocumented spend"; clients achieve "<1% EHR Error Rate", an "84% decrease in operational cost" and a "1700% increase in POs processing within 0-3 days"; discrepancies found "at over 40 health systems". It promises "< 48 Hours Bill Submission" while /solutions/ says "24-Hour Bill Submission". No calculator or assessment offer on the page.Source
• HiringProduct Marketing Director (open, posted September 11, 2026): own positioning for "supply chain, perioperative, finance, and revenue cycle leaders"; build personas for Value Analysis committees and hospital executives; "Develop ROI models, value assessments, and business cases"; build "competitive competitor comparisons, objection-handling guides, discovery frameworks, demo narratives"; and "Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives".Source
• HiringRegional Vice President, Business Development (open): new hospitals, health systems and IDNs, and "cross sell Casechek's Payment solution to an existing customer base currently utilizing Casechek's Procurement solution for vendor tray management and surgical case coordination".Source