growth playbook · Oct 18, 2026

MarcoPolo Learning growth playbook

MarcoPolo Learning is an 18-person company running two growth motions at once, and its eight open roles show both. In Bangalore, a Growth Product Marketer and a Marketing Engineer are being hired to build a freemium-to-paid funnel for Miss Audrey AI, with usage limits, an "ask your administrator" path and referral loops.

In Dallas, a Territory Sales Manager and a Partner Success Coordinator are being hired to sell to districts, Head Start and childcare centers across Texas.

The assets are real (Fort Worth ISD, Florida Early Learning Coalitions, Procare's 37,000 customers, a YouTube channel with 37 million views), but the front door is missing: missaudrey.ai shows nothing, the main site never mentions Miss Audrey, the footer says 2023, and the SAM.gov registration expires on October 23, 2026.

Growth Score

Biggest Opportunity

Point every existing audience (Procare, YouTube, partner programs, Texas and Florida references) at a working Miss Audrey sign-up, and turn free teacher usage into director requests that the new field team closes.

Biggest Risk

Two motions and a small team: without a working sign-up, clear activation and child-privacy compliance, the free teacher funnel stalls and field sales carry the whole company.

Start here

The three moves to make first. Each one is written up in full below.

Give Miss Audrey a front door: a free sign-up page on missaudrey.ai that a teacher can finish in 60 seconds
Write the page copy from the three things Miss Audrey does best and put a sign-up form live on missaudrey.ai.
High impact First result in 1 week
A Texas proof kit for the new Dallas rep, built on Fort Worth ISD
Email the Fort Worth ISD contact to ask for two teacher interviews and a reference call.
High impact First result in 3-6 weeks
Put a Miss Audrey free offer inside Procare, where 37,000 childcare businesses already see MarcoPolo
Email the Procare partnership contact with a mock-up of the tile and a proposed joint email.
High impact First result in 4-6 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.
2 of these are things Programmable can build and run for you.

This week 6

Quick wins with a clear first action.

The whole new bottom-up motion depends on teachers finding Miss Audrey for free, but missaudrey.ai shows nothing readable and the main site does not mention Miss Audrey at all. Every teacher who hears about it today hits a blank page.
High impactLow effort First result in 1 week Growth Product Marketer
First action
Write the page copy from the three things Miss Audrey does best and put a sign-up form live on missaudrey.ai.
How to measure it
Free teacher sign-ups
Now
–
Target
300
By
4 weeks
Steps
Write the page
Headline, three jobs Miss Audrey does, what is free, one sign-up button.
Growth Product Marketer 3 hours
Record a 30-second demo
A teacher asking for tomorrow's lesson plan and a Spanish family letter.
Growth Product Marketer 2 hours
Build the page
Webflow page with HubSpot form, events tracked from the first click.
Marketing Engineer 1 day
Collect only what is needed
Teacher email and program type; no child data at sign-up.
Marketing Engineer 1 hour
Link it everywhere
MarcoPolo nav, homepage hero, YouTube descriptions.
Marketing Engineer 2 hours
Send people to a first task
After sign-up, open straight into "plan tomorrow's lesson".
Growth Product Marketer 2 hours
Check the numbers daily
Visits, sign-ups and first tasks completed.
Head of Business Operations 10 minutes a day
First result
1 week
Cost
$0, about two days of work
Owner
Growth Product Marketer
Smallest test
Put the sign-up form live with a plain headline today and share it in one teacher group.
Build this page. The page built from this outline, in your voice, live on your site. Usually live within days.
Book a working session
Why it works
Ready to use
Landing page outlineMiss Audrey sign-up page
Risks and how to handle them
Evidence
MarcoPolo sells to Head Start programs, districts and state preschool programs, many of which spend federal money. Its SAM.gov registration expires on October 23, 2026, and a lapsed registration can block or delay awards and payments funded by federal grants.
Medium impactLow effort First result in Days Head of Business Operations
First action
Log in to SAM.gov and start the renewal today.
How to measure it
SAM.gov status
Now
–
Target
Active, renewed
By
October 23, 2026
Steps
Start the renewal
Log in to SAM.gov with the entity administrator.
Head of Business Operations 1 hour
Check the details
Address, NAICS codes, points of contact.
Head of Business Operations 1 hour
Confirm banking
Electronic funds details for federal payments.
Head of Business Operations 30 minutes
Submit and track
Watch for approval emails.
Head of Business Operations 15 minutes a day
Set the next reminder
Calendar alert 60 days before the next expiry.
Head of Business Operations 5 minutes
Tell sales
Confirm active status to the Territory Sales Manager for Head Start deals.
Head of Business Operations 5 minutes
First result
Days
Cost
$0 (SAM.gov registration is free)
Owner
Head of Business Operations
Smallest test
Start the renewal today.
Why it works
Risks and how to handle them
Evidence
The homepage has no meta description or social share image, the footer still says 2023, the Mozilla Observatory grade is D-, and DMARC is set to "none". A childcare director or district IT reviewer sees an out-of-date vendor.
Medium impactLow effort First result in 1 week Marketing Engineer
First action
Write the homepage meta description and upload a share image in Webflow.
How to measure it
Mozilla Observatory grade
Now
–
Target
B or better
By
1 week
Steps
Write meta descriptions
Homepage, product pages, success stories.
Growth Product Marketer 2 hours
Add share images
One per main page.
Marketing Engineer 2 hours
Automate the footer year
Small Webflow script.
Marketing Engineer 15 minutes
Add security headers
Cloudflare rules, tested in report-only mode first.
Marketing Engineer 2 hours
Tighten DMARC
Check HubSpot and Google senders, then quarantine.
Head of Business Operations 1 hour
Re-run checks
Observatory and a share preview test.
Marketing Engineer 30 minutes
First result
1 week
Cost
$0
Owner
Marketing Engineer
Smallest test
Add the homepage meta description and share image today.
Why it works
Risks and how to handle them
Evidence
The new Territory Sales Manager starts selling across Texas, and MarcoPolo already has a Texas reference: Fort Worth ISD, 73,000 students across 140 schools, adopted MarcoPolo for Educators in 2021 as part of the state's curriculum adoption. The story has no numbers and no one-pager.
High impactLow effort First result in 3-6 weeks Territory Sales Manager
First action
Email the Fort Worth ISD contact to ask for two teacher interviews and a reference call.
How to measure it
Texas district or Head Start pilots
Now
–
Target
3
By
end of quarter
Steps
Request interviews
Two teachers and one coordinator at Fort Worth ISD.
Partner Success Coordinator 1 day
Ask for three numbers
Time saved, classrooms using it, family engagement reached.
Partner Success Coordinator 1 hour
Write the one-pager
Story, numbers, bilingual angle, reference contact.
Growth Product Marketer 1 day
Cut a 90-second video
From the existing teacher footage.
Growth Product Marketer 3 hours
Brief the rep
How to use it in a first meeting.
Head of Growth 1 hour
Track meetings
Meetings and pilots that cite the kit.
Territory Sales Manager weekly
First result
3 to 6 weeks
Cost
$0
Owner
Territory Sales Manager
Smallest test
Send the existing story page with one new quote to five Texas prospects.
Why it works
Risks and how to handle them
Evidence
Procare offers MarcoPolo videos and a 30-day trial inside its software, and over 37,000 customers use Procare. That partnership predates Miss Audrey, so Procare users are not being offered the newest free product.
High impactLow effort First result in 4-6 weeks Growth Product Marketer
First action
Email the Procare partnership contact with a mock-up of the tile and a proposed joint email.
How to measure it
Procare-sourced sign-ups
Now
–
Target
500
By
6 weeks after launch
Steps
Prepare the ask
Mock-up tile, email copy, tracking code.
Growth Product Marketer 2 hours
Pitch Procare
Partnership contact plus the existing integration owner.
Founder/CEO 1 week
Set up tracking
Procare code on sign-up and activation.
Marketing Engineer 2 hours
Launch the tile and email
With a director-facing line on upgrades.
Growth Product Marketer 1 day
Report back to Procare
Sign-ups and engagement, monthly.
Head of Business Operations 30 minutes a month
Repeat with others
Kindertales and other childcare platforms.
Growth Product Marketer ongoing
First result
4 to 6 weeks
Cost
$0
Owner
Growth Product Marketer
Smallest test
Ask Procare for a single newsletter mention.
Why it works
Risks and how to handle them
Builds on
Evidence
The MarcoPolo YouTube channel has 25,700 subscribers, 227 videos and about 37 million views, and none of that reach points to the new product.
Medium impactLow effort First result in 2 weeks Growth Product Marketer
First action
Export the top 30 videos by views and add the tracked educator line to each description.
How to measure it
YouTube-sourced sign-ups
Now
–
Target
150
By
6 weeks
Steps
Pick the top 30 videos
By views in the last year.
Growth Product Marketer 30 minutes
Write the educator line
Clearly for adults, separate from child content.
Growth Product Marketer 30 minutes
Check children's content rules
Videos marked made-for-kids have limits on links and comments.
Head of Business Operations 1 hour
Update descriptions
Tracked link per video.
Marketing Engineer 2 hours
Pin comments where allowed
On videos not marked made-for-kids.
Growth Product Marketer 30 minutes
Measure
Clicks and sign-ups by video.
Growth Product Marketer weekly
First result
2 weeks
Cost
$0
Owner
Growth Product Marketer
Smallest test
Update the top five videos and check clicks after a week.
Why it works
Risks and how to handle them
Builds on
Evidence

This quarter 9

The core plays for the next three months.

The job post names it directly: when the end user is not the buyer, there needs to be an "ask your administrator to upgrade" path. In childcare and pre-K, directors and coordinators hold the budget, not teachers.
High impactMedium effort First result in 6 weeks Growth Product Marketer
First action
Write the director request email and decide the center price to show in it.
How to measure it
Center plans from director requests
Now
–
Target
20
By
end of quarter
Steps
Write the request
Usage summary, time saved, center price.
Growth Product Marketer 1 day
Build the trigger
At the usage limit, offer both paths.
Full-Stack AI Engineer 1 week
Route to sales
Requests from target accounts go to the Territory Sales Manager.
Head of Business Operations 2 days
Follow up with directors
A short call offer after 3 days.
Territory Sales Manager ongoing
Measure
Requests, replies, center plans.
Head of Business Operations weekly
Tune the limit
Adjust when the limit hits based on activation data.
Growth Product Marketer monthly
First result
6 weeks
Cost
About a week of engineering
Owner
Growth Product Marketer
Smallest test
Email ten active free teachers a director request they can forward.
Why it works
Risks and how to handle them
Builds on
Evidence
The post asks for referral loops that give teachers more capacity when they invite peers. Teachers in the same center share plans and letters already, so a usage reward fits how they work.
High impactMedium effort First result in 6 weeks Growth Product Marketer
First action
Decide the reward (extra lesson plans or letters per month) and build the invite link.
How to measure it
Sign-ups from teacher referrals
Now
–
Target
25% of new sign-ups
By
end of quarter
Steps
Set the reward
Extra monthly usage for both teachers.
Growth Product Marketer 1 hour
Build invite links
Personal link and tracking.
Full-Stack AI Engineer 1 week
Prompt at the right time
After a teacher saves time on a task.
Growth Product Marketer 2 days
Add the center view
Show when three teachers from one program join.
Full-Stack AI Engineer 1 week
Alert sales
Centers with three or more teachers go to the field team.
Head of Business Operations 1 day
Measure
Invites sent, accepted, activated.
Growth Product Marketer weekly
First result
6 weeks
Cost
About two weeks of engineering
Owner
Growth Product Marketer
Smallest test
Manually give extra usage to teachers who refer a colleague for two weeks.
Why it works
Risks and how to handle them
Builds on
Evidence
The Marketing Engineer post asks for onboarding that gets users to their first "aha" moment, and the Head of Business Operations will report activation, trial-to-paid and retention. That only works if activation is one clear, measured event.
High impactMedium effort First result in 4 weeks Growth Product Marketer
First action
Look at the first 100 sign-ups and find which first-week actions predict a return in week two.
How to measure it
Teachers activated in week one
Now
–
Target
40%
By
6 weeks
Steps
Find the predictor
Which first-week actions lead to week-two return.
Growth Product Marketer 2 days
Define activation
One event, written down.
Growth Product Marketer 1 hour
Instrument it
Event in the product and HubSpot.
Full-Stack AI Engineer 2 days
Write five days of onboarding
One task per day, email and in-app.
Growth Product Marketer 2 days
Build the sequence
HubSpot workflows tied to the event.
Marketing Engineer 2 days
Report weekly
Activation by source and cohort.
Head of Business Operations 30 minutes a week
First result
4 weeks
Cost
$0, about a week of work
Owner
Growth Product Marketer
Smallest test
Send three onboarding emails by hand to the next 30 sign-ups.
Why it works
Risks and how to handle them
Builds on
Evidence
The Dallas role sells to districts, Head Start programs and childcare centers across Texas through conferences, association meetings and on-site demos, with a Partner Success Coordinator in the same city to keep partners active.
High impactMedium effort First result in 1 quarter Territory Sales Manager
First action
List the 40 target programs and the conferences between now and spring.
How to measure it
Pilots converted to paid
Now
–
Target
50%
By
2 quarters
Steps
Build the target list
Head Start grantees, districts and large centers near Dallas.
Territory Sales Manager 1 week
Book the conferences
Regional early-childhood events through spring.
Territory Sales Manager 1 day
Design the pilot
30 days, success measures agreed up front.
Partner Success Coordinator 2 days
Run pilots
On-site training and weekly check-ins.
Partner Success Coordinator ongoing
Close with a review
Director meeting with usage and teacher feedback.
Territory Sales Manager 1 hour each
Report
Pipeline and pilots for the Head of Growth.
Head of Business Operations weekly
First result
1 quarter
Cost
Travel and conference fees
Owner
Territory Sales Manager
Smallest test
Run two pilots with programs the rep already knows.
Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.
Book a working session
Why it works
Risks and how to handle them
Builds on
Evidence
The Partner Success Coordinator supports partners from onboarding through renewal and tracks partner data. Directors rarely see how much their teachers use MarcoPolo, which leaves renewals to impressions.
Medium impactMedium effort First result in 2 months Partner Success Coordinator
First action
Build the report by hand for the five largest Texas partners.
How to measure it
Partner renewal rate
Now
–
Target
90%
By
2 quarters
Steps
Pick five numbers
Teachers, classrooms, family engagement, top resources, a quote.
Partner Success Coordinator 2 hours
Pull the data
From the product and HubSpot.
Head of Business Operations 1 day
Send the first reports
Five largest partners.
Partner Success Coordinator 1 day
Automate it
Monthly generation for every partner.
Full-Stack AI Engineer 1 week
Flag quiet classrooms
Visits for programs where use dropped.
Partner Success Coordinator ongoing
Track renewals
Renewal and expansion by partner.
Head of Business Operations quarterly
First result
2 months
Cost
About a week of engineering
Owner
Partner Success Coordinator
Smallest test
Send one hand-built report to one director and ask what they would change.
Why it works
Risks and how to handle them
Evidence
MarcoPolo already partners with the Early Learning Coalitions of Manatee County and of Pasco and Hernando. Coalitions fund and support many childcare providers in their area, so each one is a channel, not a single customer.
High impactMedium effort First result in 1-2 quarters Head of Growth
First action
Ask the Manatee coalition for numbers from Summer of Discovery (providers, children, engagement).
How to measure it
Florida coalitions signed
Now
–
Target
3
By
2 quarters
Steps
Collect results
From the two existing coalitions.
Partner Success Coordinator 1 week
Write the coalition offer
Program, training, pricing for a coalition.
Head of Growth 1 week
List the coalitions
Florida coalitions by provider count.
Head of Growth 1 day
Get a reference
A coalition director willing to talk to peers.
Founder/CEO 1 week
Pitch five coalitions
Calls and a state meeting if one is scheduled.
Head of Growth 1 quarter
Report
Pipeline and agreements.
Head of Business Operations monthly
First result
1 to 2 quarters
Cost
Travel
Owner
Head of Growth
Smallest test
Ask one coalition director for introductions to two peers.
Why it works
Risks and how to handle them
Evidence
Miss Audrey writes family letters in English and Spanish, and Fort Worth ISD teachers praised MarcoPolo for supporting a large bilingual population. Teachers in these programs spend real time on family communication.
Medium impactMedium effort First result in 6 weeks Growth Product Marketer
First action
Add "Do many of your families speak Spanish?" to sign-up and branch the first task.
How to measure it
Activation for bilingual programs
Now
–
Target
50%
By
6 weeks
Steps
Add the sign-up question
One checkbox.
Marketing Engineer 1 hour
Branch the first task
Family letter first for bilingual programs.
Growth Product Marketer 1 day
Build a landing page
Spanish letter demo and teacher quote.
Marketing Engineer 2 days
Use it in outreach
Texas and Florida emails and visits.
Territory Sales Manager ongoing
Review letter quality
Native speakers check samples monthly.
Growth Product Marketer 2 hours a month
Measure
Activation and conversion by branch.
Head of Business Operations weekly
First result
6 weeks
Cost
$0
Owner
Growth Product Marketer
Smallest test
Show the family-letter first task to the next 50 bilingual sign-ups.
Why it works
Risks and how to handle them
Builds on
Evidence
The success stories page has two stories, Fort Worth ISD and MECK Pre-K, and neither gives a number. Directors and state buyers want to see time saved, classrooms reached or quality scores.
Medium impactMedium effort First result in 2 months Growth Product Marketer
First action
Ask MECK Pre-K and one childcare chain for a 20-minute interview and one number each.
How to measure it
Stories with a number
Now
–
Target
4
By
8 weeks
Steps
Pick four partners
One per buyer type.
Partner Success Coordinator 1 day
Agree one number each
From usage data or the partner's own measures.
Head of Business Operations 1 week
Interview
20 minutes each.
Growth Product Marketer 2 hours
Write and approve
One page each, partner sign-off.
Growth Product Marketer 1 week
Publish
Story pages with meta descriptions and share images.
Marketing Engineer 1 day
Arm sales
Add to the Texas kit and director request.
Territory Sales Manager 1 hour
First result
2 months
Cost
$0
Owner
Growth Product Marketer
Smallest test
Add one number to the MECK Pre-K story.
Why it works
Risks and how to handle them
Evidence
The Head of Business Operations is asked to maintain recurring revenue, retention, acquisition cost, lifetime value and payback for the Head of Growth. With a new self-serve funnel and a field motion starting at once, there is no single view of either.
Medium impactMedium effort First result in 4 weeks Head of Business Operations
First action
List every source and the tracking code each will carry.
How to measure it
Sources tracked end to end
Now
–
Target
All
By
4 weeks
Steps
Define sources
Tracking codes for each channel.
Head of Business Operations 2 hours
Connect events
Product events into HubSpot.
Full-Stack AI Engineer 1 week
Build the dashboard
Self-serve funnel and field pipeline.
Head of Business Operations 1 week
Agree definitions
Activation, paid, center plan.
Head of Growth 1 hour
Hold the Monday review
30 minutes with growth and sales.
Head of Growth weekly
Use an agent for the summary
Weekly written summary from the AI Agentic Solutions Engineer's tooling.
Head of Business Operations 1 day once
First result
4 weeks
Cost
$0
Owner
Head of Business Operations
Smallest test
Build the funnel for one source (YouTube) first.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

The company serves "national chains", and named customers include a Kiddie Academy location and Kids & Company. One chain agreement can cover hundreds of centers.
High impactHigh effort First result in 2 quarters Head of Growth
First action
Count active teachers and centers per chain in current usage data.
How to measure it
Chains signed
Now
–
Target
2
By
2 quarters
Steps
Count chain usage
Teachers and centers per chain.
Head of Business Operations 1 day
Build central reporting
A chain-level view.
Full-Stack AI Engineer 4 weeks
Set chain pricing
Per center, with franchise options.
Head of Growth 1 week
Pitch two chains
Education leaders, with their own usage data.
Founder/CEO 1 quarter
Run a chain pilot
20 centers for one term.
Partner Success Coordinator 1 term
Decide rollout
Full chain if pilot measures are met.
Head of Growth end of pilot
First result
2 quarters
Cost
About a month of engineering plus travel
Owner
Head of Growth
Smallest test
Show one chain's education leader how many of their teachers already use MarcoPolo.
Why it works
Risks and how to handle them
Builds on
Evidence
Fort Worth ISD adopted MarcoPolo as part of a state curriculum adoption, and MECK Pre-K is a county pre-K program. State and county preschool programs buy for many classrooms at once and renew on public budget cycles.
High impactHigh effort First result in 3 quarters Founder/CEO
First action
List the state and county pre-K programs with open procurement or curriculum review windows in the next year.
How to measure it
Programs signed
Now
–
Target
1
By
3 quarters
Steps
Map procurement windows
States and counties reviewing early-learning resources.
Head of Growth 2 weeks
Build the package
CLASS alignment, PD, family engagement.
Founder/CEO 1 month
Prepare compliance
Privacy agreements, accessibility, SAM.gov, references.
Head of Business Operations 1 month
Respond to two procurements
With partner references.
Head of Growth 1 quarter
Pilot if awarded
Phased rollout with Partner Success.
Partner Success Coordinator 1 term
Report
Pipeline and win rate.
Head of Business Operations quarterly
First result
3 quarters
Cost
Proposal and travel costs
Owner
Founder/CEO
Smallest test
Ask MECK Pre-K which other county programs they talk to.
Why it works
Risks and how to handle them
Builds on
Evidence
MarcoPolo has both a teacher product and a family app (World School, For Families) plus a new self-purchase subscription site. Teachers using Miss Audrey and MarcoPolo for Educators can invite families, and families of engaged classrooms are warm buyers.
High impactHigh effort First result in 2 quarters Growth Product Marketer
First action
Ask ten teachers whether they would invite families to a matched home subscription.
How to measure it
Family subscriptions
Now
–
Target
1,000
By
2 quarters after launch
Steps
Validate with teachers
Ten interviews.
Growth Product Marketer 1 week
Design the match
Classroom themes mapped to home content.
Founder/CEO 3 weeks
Build the invite
Teacher sends, parent subscribes.
Full-Stack AI Engineer 4 weeks
Get privacy right
Parental consent and no data shared back without permission.
Head of Business Operations 3 weeks
Pilot in 20 classrooms
One term.
Partner Success Coordinator 1 term
Measure
Invites, subscriptions, retention.
Head of Business Operations monthly
First result
2 quarters
Cost
About two months of engineering
Owner
Growth Product Marketer
Smallest test
Offer a World School discount code through ten teachers.
Why it works
Risks and how to handle them
Builds on
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

The Polos TV series and the Emmy-nominated videos are known to families, but the brand awareness is not used to bring teachers into Miss Audrey.
Medium impactMedium effort First result in 1 month Founder/CEO
First action
Pick one Polos episode and build the kit in Miss Audrey.
How to measure it
Sign-ups from Polos kits
Now
–
Target
200
By
2 months
Steps
Pick episodes
One per week for a term.
Growth Product Marketer 2 hours
Build the kits
In Miss Audrey, editable.
Growth Product Marketer 2 hours a week
Gate lightly
Teacher email to customise; preview free.
Marketing Engineer 1 day
Promote
YouTube, partner newsletters, Procare.
Growth Product Marketer weekly
Check rights
Confirm The Polos rights cover classroom use.
Founder/CEO 1 week
Measure
Downloads, sign-ups, activation.
Head of Business Operations weekly
First result
1 month
Cost
$0 plus a few hours a week
Owner
Founder/CEO
Smallest test
Publish one kit and promote it in one partner newsletter.
Why it works
Risks and how to handle them
Builds on
Evidence
MarcoPolo announced a first-of-its-kind integration connecting Canadian parents and educators through Kids & Company and Kindertales. That channel predates Miss Audrey.
Medium impactMedium effort First result in 1 term Head of Growth
First action
Email Kids & Company and Kindertales contacts with a proposal for a one-term Miss Audrey pilot.
How to measure it
Active Canadian teachers
Now
–
Target
200
By
1 term
Steps
Propose the pilot
One term, all centers optional.
Head of Growth 1 week
Check privacy rules
Canadian privacy law and the partners' policies.
Head of Business Operations 2 weeks
Connect sign-on
Through Kindertales.
Full-Stack AI Engineer 2 weeks
Train educators
Short webinars.
Partner Success Coordinator 2 sessions
Measure
Usage and teacher feedback.
Head of Business Operations monthly
Use the case
Pitch other childcare platforms with the results.
Head of Growth after the term
First result
1 term
Cost
About two weeks of engineering
Owner
Head of Growth
Smallest test
Offer it to educators at five Kids & Company centers.
Why it works
Risks and how to handle them
Builds on
Evidence
Miss Audrey drafts lesson plans and family letters in seconds. Neither teachers nor directors see the hours saved, which is the strongest argument for paying.
Medium impactMedium effort First result in 8 weeks Growth Product Marketer
First action
Ask 20 teachers how long a lesson plan and a family letter usually take them.
How to measure it
Upgrade rate with counter vs without
Now
–
Target
+20% relative
By
8 weeks
Steps
Measure baselines
Teacher-reported time per task.
Growth Product Marketer 1 week
Set estimates
Conservative minutes saved per task type.
Growth Product Marketer 1 day
Build the counter
In-product total.
Full-Stack AI Engineer 1 week
Add to upgrade and director paths
Show hours saved.
Growth Product Marketer 2 days
Add to partner reports
Hours saved per program.
Partner Success Coordinator 1 day
Test
Half see it for four weeks.
Head of Business Operations 4 weeks
First result
8 weeks
Cost
About a week of engineering
Owner
Growth Product Marketer
Smallest test
Email ten active teachers their estimated hours saved.
Why it works
Risks and how to handle them
Builds on
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

Agency

2 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Pages1The page built from this outline, in your voice, live on your site.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

Tools for the rest

Talk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 308 ideas
Open the front door and fix what blocks deals: the Miss Audrey sign-up page, SAM.gov renewal, site basics, the Texas proof kit, Procare and YouTube distribution, and the director-request path.
Programmable can ship 1 of these in days.
Days 31 to 607 ideas
Make the funnel work and arm the field: activation, the Texas plan, partner reports, bilingual first tasks, success stories with numbers and the funnel dashboard.
Days 61 to 906 ideas
Channels that multiply: Florida coalitions, The Polos kits and the Canadian integration, then commit to the big bets.

MarcoPolo Learning growth playbook

Diagnosis

Give Miss Audrey a front door: a free sign-up page on missaudrey.ai that a teacher can finish in 60 seconds

A Texas proof kit for the new Dallas rep, built on Fort Worth ISD

Put a Miss Audrey free offer inside Procare, where 37,000 childcare businesses already see MarcoPolo

This week 6

How to run it: Give Miss Audrey a front door: a free sign-up page on missaudrey.ai that a teacher can finish in 60 seconds

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Renew the SAM.gov registration before it expires on October 23, 2026

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Fix the basics a director or IT reviewer checks: meta description, share image, the 2023 footer and email security

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A Texas proof kit for the new Dallas rep, built on Fort Worth ISD

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Put a Miss Audrey free offer inside Procare, where 37,000 childcare businesses already see MarcoPolo

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: Add a Miss Audrey link to the descriptions of the most-watched MarcoPolo YouTube videos

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

This quarter 9

How to run it: The upgrade path for a teacher who is not the buyer: "ask your director" with a ready-made request

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence

How to run it: "Invite a colleague, get more Miss Audrey": a referral loop that pays in usage

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Builds on

Builds on

Evidence

Evidence