Megaport growth playbook

Build four product pages on megaport.com (CPU, GPU, Virtual Machines, Bare Metal) with text headlines, starting prices, the 13 metros, and the case Latitude alone can't make: compute plus a private path to AWS, Azure, Google and your data center, priced together. Keep Latitude.sh for deployment, but hand off with tagged links into a Megaport-branded sign-up step, and add a compute row to /pricing. Translate the four pages into Portuguese, Spanish and Japanese for the regions now hiring.

Megaport's domain and 4,000+ customers are the distribution the acquisition paid for. Pages on megaport.com can rank for compute searches, keep attribution in one place, and sell the bundle that competitors are already pitching.

[ ] Text H1 on /solutions/compute/
[ ] /compute/cpu, /compute/gpu, /compute/virtual-machines, /compute/bare-metal
[ ] Starting prices and metro list on each
[ ] Compute + VXC bundle example
[ ] Compute section on /pricing
[ ] Tagged handoff to Latitude.sh sign-up
[ ] PT, ES and JA versions
[ ] Product schema and FAQ on each page

• Two sites compete for the same searches

  Make megaport.com the canonical home for compute product pages and point Latitude.sh to it for combined offers.

• Pricing changes often

  Show "from" prices pulled from one source.

• Your websiteHomepage: H1 "Compute. Network. Storage."; "One platform to deploy, connect, and scale compute, network, and storage infrastructure"; 170+ Tbps capacity, 31+ countries, 410+ service providers, 1,200+ enabled locations. In the main menu, all four Compute products (CPU as a Service, GPU as a Service, Virtual Machines, Bare Metal) are labelled "from Latitude.sh" and open latitude.sh in a new tab: /features, /accelerate and a docs page (/docs/vms/cpu-instances).Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source
• Competitor researchThe Latitude.sh pages Megaport sends visitors to (/features and /accelerate) mention Megaport only once, in a footer "Brand assets" link. Latitude.sh's homepage promotes its own "Cloud Gateway: Privately connect your Latitude servers to AWS, GCP, Azure, and more", and its GPU page offers RTX PRO 6000 and H100 GPUs in 26 locations.Source
• Your websitePricing page: only network products are priced (Data Center to Cloud "from as low as US$615/mth", Cloud to Cloud US$780, Virtual Connectivity Hub US$885, MegaIX US$450); VXC, Data Center Interconnect, peering and NAT Gateway say "Login to Portal for up-to-date pricing". There is no compute or storage pricing.Source
• HiringSenior Campaign Specialist (São Paulo, posted August 31, 2026), written for Latitude.sh: "Build and launch multi-channel campaigns around our compute, storage, and network offerings that make people click, convert, and come back"; "lifecycle marketing programs that onboard, nurture, and delight customers from their first deployment"; "Improve our SEO/AEO initiatives with coverage suggestions based on competitive research"; "align on multi-brand campaigns"; supports "the Head of Marketing for Compute and CMO"; Marketo and Customer.io skills.Source
• HiringCommercial Analytics Leader (California, posted October 20, 2026): own the commercial analytics strategy "across brands, products, regions, and commercial motions"; build "a coherent reporting framework based in Salesforce" with Power BI, billing, finance and marketing systems; "Reduce duplicated calculations, conflicting reports, spreadsheet dependencies, and legacy dashboards"; analyze "new-logo acquisition, pipeline conversion" and account performance.Source
• Competitor researchRivals' own homepages: PacketFabric leads with "AI Infrastructure, Unified. GPU + Private Network Fabric" and has GPU Cloud, Bare Metal and Virtual Machines pages on packetfabric.com; Console Connect (PCCW Global), "Software-Defined Interconnection Provider", in eight languages, pricing behind an account. Equinix Fabric and Zayo also sell private interconnection.See the research Source

Pass a shared visitor ID and UTMs on every link to latitude.sh, record the source on the Latitude account, and sync it to the Megaport Salesforce account. Report compute pipeline by first touch and by brand.

Clean attribution lets marketing spend move to what produces compute revenue, and gives the new pods a shared view of each customer.

• Consent rules differ by region

  Use first-party IDs and the existing consent tools.

• HiringCommercial Analytics Leader (California, posted October 20, 2026): own the commercial analytics strategy "across brands, products, regions, and commercial motions"; build "a coherent reporting framework based in Salesforce" with Power BI, billing, finance and marketing systems; "Reduce duplicated calculations, conflicting reports, spreadsheet dependencies, and legacy dashboards"; analyze "new-logo acquisition, pipeline conversion" and account performance.Source
• Your websiteHomepage: H1 "Compute. Network. Storage."; "One platform to deploy, connect, and scale compute, network, and storage infrastructure"; 170+ Tbps capacity, 31+ countries, 410+ service providers, 1,200+ enabled locations. In the main menu, all four Compute products (CPU as a Service, GPU as a Service, Virtual Machines, Bare Metal) are labelled "from Latitude.sh" and open latitude.sh in a new tab: /features, /accelerate and a docs page (/docs/vms/cpu-instances).Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source
• HiringAccount Manager – Compute (San Francisco, posted October 1, 2026): "As Latitude scales and integrates with Megaport, our current sales structure needs to evolve"; a "Pod Model" where "Sales, Tech, and Operations work as one"; the AM will "Spot Easy Upgrades" and "Proactively identify expansion opportunities and suggest additional capacity or services".Source

Publish a factual migration page on megaport.com: how Latitude.sh bare metal compares on locations and specs, how to keep private connectivity to the same clouds with Megaport, and a migration credit or first-month offer. Run search and LinkedIn campaigns aimed at former Metal users.

A forced migration creates buyers with a deadline behind them, and Megaport can offer both halves of what they lost.

• Comparative claims

  Name no competitor beyond the public shutdown notice.

• Competitor researchEquinix documentation: "Equinix Metal was sunset on June 30, 2026. The user documentation was removed on October 1, 2026."See the research Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source
• Competitor researchRivals' own homepages: PacketFabric leads with "AI Infrastructure, Unified. GPU + Private Network Fabric" and has GPU Cloud, Bare Metal and Virtual Machines pages on packetfabric.com; Console Connect (PCCW Global), "Software-Defined Interconnection Provider", in eight languages, pricing behind an account. Equinix Fabric and Zayo also sell private interconnection.See the research Source
• HiringSenior Campaign Specialist (São Paulo, posted August 31, 2026), written for Latitude.sh: "Build and launch multi-channel campaigns around our compute, storage, and network offerings that make people click, convert, and come back"; "lifecycle marketing programs that onboard, nurture, and delight customers from their first deployment"; "Improve our SEO/AEO initiatives with coverage suggestions based on competitive research"; "align on multi-brand campaigns"; supports "the Head of Marketing for Compute and CMO"; Marketo and Customer.io skills.Source

Generate the page from the location database so it updates itself, add an RSS or email alert for new locations, and post new metros in partner newsletters.

Fresh coverage news is a reason for partners and prospects to come back, and a stale "weekly" page is an easy objection.

• Location data errors

  Publish only live locations.

• Your websiteNew Locations page: "Our most recent Data Center locations. Updated weekly as new DCs come online." The newest entries are dated July 10, 2026 (DataBank Minneapolis MSP3, CDC Canberra HU1), followed by a run of Indian data centers added in June 2026.Source
• HiringChannel and new-market hiring: a Channel Manager in Arizona (posted October 7) to recruit and activate Technology Services Broker partners through TSD partners and run campaigns with "Channel Marketing" to promote "solution bundles"; a Channel Director – Asia in Hong Kong (October 8) for "MSP, SI and DCO partners"; a Business Development Manager in Milan (October 20) to "build a market presence from the ground up" in Italy, with "an established partner network in Italy".Source

Find three customers using both Latitude.sh compute and Megaport connectivity, or Latitude customers with strong results (Latitude already cites a 30% cost cut for Zyte), and publish them on megaport.com with the network part told. Add a Compute filter to the case-study library.

Peer proof shortens infrastructure deals, and joint customers show the value of the acquisition.

• Few joint customers yet

  Start with Latitude customers and add the network story as they adopt it.

• Your websiteCase studies: 40 pages (for example Framestore, NXP, Heidelberg Materials, Goodman Fielder, Arcor, Stone and the Italian insurer Sara Assicurazioni); none mentions Latitude.sh, GPUs or bare metal outside the site menu.Source
• Your websiteAcquisition post (November 2025, completed November 27, 2025): Latitude.sh customers "have deployed more than 7,700 servers", Latitude.sh serves "more than 1,150 customers" in "20 key markets across 10 countries"; "Together, those capabilities will live on a single, unified platform."Source
• Competitor researchThe Latitude.sh pages Megaport sends visitors to (/features and /accelerate) mention Megaport only once, in a footer "Brand assets" link. Latitude.sh's homepage promotes its own "Cloud Gateway: Privately connect your Latitude servers to AWS, GCP, Azure, and more", and its GPU page offers RTX PRO 6000 and H100 GPUs in 26 locations.Source
• HiringAccount Manager – Compute (San Francisco, posted October 1, 2026): "As Latitude scales and integrates with Megaport, our current sales structure needs to evolve"; a "Pod Model" where "Sales, Tech, and Operations work as one"; the AM will "Spot Easy Upgrades" and "Proactively identify expansion opportunities and suggest additional capacity or services".Source

Find Megaport customers whose traffic or ports suggest compute needs (cloud egress, AI exchange use, data center links near a Latitude metro), send them a targeted offer with credits, and put a "Deploy compute" card in the Megaport Portal.

Selling to existing customers is cheaper and faster than new logos, and the network is already in place.

• Channel conflict

  Pay partners on compute sold to their customers.

• Investor relationsFY26 highlights (as at June 30, 2026): A$395.2M+ annual recurring revenue, 37,000+ total services, 1,200+ enabled data centers, 4,000+ customers; listed on the ASX as MP1.Source
• Your websiteAcquisition post (November 2025, completed November 27, 2025): Latitude.sh customers "have deployed more than 7,700 servers", Latitude.sh serves "more than 1,150 customers" in "20 key markets across 10 countries"; "Together, those capabilities will live on a single, unified platform."Source
• HiringAccount Manager – Compute (San Francisco, posted October 1, 2026): "As Latitude scales and integrates with Megaport, our current sales structure needs to evolve"; a "Pod Model" where "Sales, Tech, and Operations work as one"; the AM will "Spot Easy Upgrades" and "Proactively identify expansion opportunities and suggest additional capacity or services".Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source

Refresh the Portuguese and Spanish sites with the compute pages, pricing, the top 20 network pages, Brazil and Mexico locations and Portuguese and Spanish versions of the LATAM podcast summaries. Run LinkedIn and search campaigns in each language to them and pair them with in-region events.

Local-language pages make field events and campaigns convert, and search in Portuguese and Spanish has fewer competitors.

• Translations go stale

  Set a monthly sync from the English source.

• HiringField Marketing Manager (São Paulo, posted September 30, 2026), reporting to the Senior Director of Field Marketing: "lead marketing execution across Central and South America"; "Develop and execute a comprehensive field marketing strategy for Brazil and Mexico"; "Support new logo acquisition and demonstrate marketing contribution"; "Own customer marketing initiatives to support customer retention and upsell"; own in-region events, roundtables and partner events.Source
• Your websiteSitemaps (checked October 21, 2026): English 1,316 URLs, last updated October 19, 2026; French 184, German 180, Spanish 189, Italian 124, Portuguese 102 and Japanese 160 URLs, all last updated July 6, 2026. The Portuguese site has 8 blog posts and the Spanish site 49. The 70 /connectivity/connect-<operator>-<operator> pages pair US-centric operators (Cologix, CoreSite, CyrusOne, Cyxtera, Digital Realty, Equinix, Iron Mountain, NTT, QTS) with each other and with AWS, Azure, Google and Oracle.Source
• Your websiteLatin America content: Uplink podcast episodes "Power Potential: Brazil's Data Center Revolution", "Navigating the Growth of Digital Infrastructure in Brazil" and "LATAM Rising" (English only); English posts on Mexico and a KIO Networks partnership; a Portuguese post on launching operations in Brazil.Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source

Generate pairing pages for operators in Brazil, Mexico, Japan and India (in the local language where it helps), each with the cloud on-ramps, latency figures from the Network Latency tool and a link to deploy.

Engineers search for exactly these pairs, and each page meets them at a buying moment.

• Thin pages

  Only publish pairs where a real connection exists.

• Your websiteSitemaps (checked October 21, 2026): English 1,316 URLs, last updated October 19, 2026; French 184, German 180, Spanish 189, Italian 124, Portuguese 102 and Japanese 160 URLs, all last updated July 6, 2026. The Portuguese site has 8 blog posts and the Spanish site 49. The 70 /connectivity/connect-<operator>-<operator> pages pair US-centric operators (Cologix, CoreSite, CyrusOne, Cyxtera, Digital Realty, Equinix, Iron Mountain, NTT, QTS) with each other and with AWS, Azure, Google and Oracle.Source
• Your websiteNew Locations page: "Our most recent Data Center locations. Updated weekly as new DCs come online." The newest entries are dated July 10, 2026 (DataBank Minneapolis MSP3, CDC Canberra HU1), followed by a run of Indian data centers added in June 2026.Source
• HiringField Marketing Manager (São Paulo, posted September 30, 2026), reporting to the Senior Director of Field Marketing: "lead marketing execution across Central and South America"; "Develop and execute a comprehensive field marketing strategy for Brazil and Mexico"; "Support new logo acquisition and demonstrate marketing contribution"; "Own customer marketing initiatives to support customer retention and upsell"; own in-region events, roundtables and partner events.Source
• HiringAlso open: a Sales Development Representative in Japan (posted September 15) working "inbound marketing qualified leads and outbound prospecting campaigns" and prospects "via our website live chat tool"; a Graphic Designer on a 6-week contract (October 8) for "our current marketing campaign"; a Customer Success Operations Manager in the UK (September 22) tracking "all onboarding metrics within SFDC".Source
• Your websiteEngagement assets on the site: the Uplink podcast, a Cloud Network Report, a Megaport Community for network engineers, free Network Latency, Packet Transfer Delay and Looking Glass tools, Terraform and API docs, and the Megaport Connect 2026 event.Source

Build two journeys in Customer.io and Marketo: compute customers get a private-connectivity sequence after their first server (with a guided VXC setup), and network customers get a compute sequence after their first cloud connection. Measure the second product adopted within 90 days.

The second product is where the acquisition pays off, and lifecycle email is the cheapest way to sell it.

• Two email tools

  Agree which system owns each customer.

• HiringSenior Campaign Specialist (São Paulo, posted August 31, 2026), written for Latitude.sh: "Build and launch multi-channel campaigns around our compute, storage, and network offerings that make people click, convert, and come back"; "lifecycle marketing programs that onboard, nurture, and delight customers from their first deployment"; "Improve our SEO/AEO initiatives with coverage suggestions based on competitive research"; "align on multi-brand campaigns"; supports "the Head of Marketing for Compute and CMO"; Marketo and Customer.io skills.Source
• Competitor researchThe Latitude.sh pages Megaport sends visitors to (/features and /accelerate) mention Megaport only once, in a footer "Brand assets" link. Latitude.sh's homepage promotes its own "Cloud Gateway: Privately connect your Latitude servers to AWS, GCP, Azure, and more", and its GPU page offers RTX PRO 6000 and H100 GPUs in 26 locations.Source
• Your websiteAcquisition post (November 2025, completed November 27, 2025): Latitude.sh customers "have deployed more than 7,700 servers", Latitude.sh serves "more than 1,150 customers" in "20 key markets across 10 countries"; "Together, those capabilities will live on a single, unified platform."Source

Add compute and storage to partner commissions, portals and deal registration; build a "compute plus network" bundle partners can quote; add compute questions to the MSP readiness checklist; and run partner enablement sessions on the bundle.

Partners sell what they can quote and get paid for, and the bundle gives them a bigger deal.

• Partners lack compute skills

  Offer pod support on the first deals.

• HiringChannel and new-market hiring: a Channel Manager in Arizona (posted October 7) to recruit and activate Technology Services Broker partners through TSD partners and run campaigns with "Channel Marketing" to promote "solution bundles"; a Channel Director – Asia in Hong Kong (October 8) for "MSP, SI and DCO partners"; a Business Development Manager in Milan (October 20) to "build a market presence from the ground up" in Italy, with "an established partner network in Italy".Source
• Your websitePartner pages: an Agent Partner Program for "Master and Sub-Agents", "Data Center Providers" and "Consultants" with deal registration pages for agents, data centers and resellers; an "MSP Connectivity Readiness" self-assessment that gives MSPs a readiness score. Neither mentions compute.Source
• Your websitePricing page: only network products are priced (Data Center to Cloud "from as low as US$615/mth", Cloud to Cloud US$780, Virtual Connectivity Hub US$885, MegaIX US$450); VXC, Data Center Interconnect, peering and NAT Gateway say "Login to Portal for up-to-date pricing". There is no compute or storage pricing.Source

Prepare a launch kit: refreshed Italian site with Milan locations, pricing and compute pages, a translated Sara Assicurazioni story, partner co-marketing for Italian MSPs, and a Milan roundtable for IT leaders.

A new market territory moves faster with local proof and pages ready on day one.

• Slow start

  Lead with partners already active in Italy.

• HiringChannel and new-market hiring: a Channel Manager in Arizona (posted October 7) to recruit and activate Technology Services Broker partners through TSD partners and run campaigns with "Channel Marketing" to promote "solution bundles"; a Channel Director – Asia in Hong Kong (October 8) for "MSP, SI and DCO partners"; a Business Development Manager in Milan (October 20) to "build a market presence from the ground up" in Italy, with "an established partner network in Italy".Source
• Your websiteSitemaps (checked October 21, 2026): English 1,316 URLs, last updated October 19, 2026; French 184, German 180, Spanish 189, Italian 124, Portuguese 102 and Japanese 160 URLs, all last updated July 6, 2026. The Portuguese site has 8 blog posts and the Spanish site 49. The 70 /connectivity/connect-<operator>-<operator> pages pair US-centric operators (Cologix, CoreSite, CyrusOne, Cyxtera, Digital Realty, Equinix, Iron Mountain, NTT, QTS) with each other and with AWS, Azure, Google and Oracle.Source
• Your websiteCase studies: 40 pages (for example Framestore, NXP, Heidelberg Materials, Goodman Fielder, Arcor, Stone and the Italian insurer Sara Assicurazioni); none mentions Latitude.sh, GPUs or bare metal outside the site menu.Source

Show a Japanese chat greeting and form on /ja pages, route Japanese leads to the Japan SDR within business hours, and refresh the Japanese compute and pricing pages.

Answering in the buyer's language and time zone lifts meeting rates.

• Coverage outside hours

  Offer a booking link in Japanese.

• HiringAlso open: a Sales Development Representative in Japan (posted September 15) working "inbound marketing qualified leads and outbound prospecting campaigns" and prospects "via our website live chat tool"; a Graphic Designer on a 6-week contract (October 8) for "our current marketing campaign"; a Customer Success Operations Manager in the UK (September 22) tracking "all onboarding metrics within SFDC".Source
• Your websiteSitemaps (checked October 21, 2026): English 1,316 URLs, last updated October 19, 2026; French 184, German 180, Spanish 189, Italian 124, Portuguese 102 and Japanese 160 URLs, all last updated July 6, 2026. The Portuguese site has 8 blog posts and the Spanish site 49. The 70 /connectivity/connect-<operator>-<operator> pages pair US-centric operators (Cologix, CoreSite, CyrusOne, Cyxtera, Digital Realty, Equinix, Iron Mountain, NTT, QTS) with each other and with AWS, Azure, Google and Oracle.Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source

Publish a set of clear, structured guides: how to connect GPU servers to AWS, Azure and Google privately; egress cost comparisons; reference architectures for training and inference using Latitude.sh GPUs and Megaport. Add FAQ schema and diagrams.

Assistants cite structured, specific guides, and these queries sit right before a purchase.

• Guides go stale

  Review quarterly.

• HiringSenior Campaign Specialist (São Paulo, posted August 31, 2026), written for Latitude.sh: "Build and launch multi-channel campaigns around our compute, storage, and network offerings that make people click, convert, and come back"; "lifecycle marketing programs that onboard, nurture, and delight customers from their first deployment"; "Improve our SEO/AEO initiatives with coverage suggestions based on competitive research"; "align on multi-brand campaigns"; supports "the Head of Marketing for Compute and CMO"; Marketo and Customer.io skills.Source
• Competitor researchRivals' own homepages: PacketFabric leads with "AI Infrastructure, Unified. GPU + Private Network Fabric" and has GPU Cloud, Bare Metal and Virtual Machines pages on packetfabric.com; Console Connect (PCCW Global), "Software-Defined Interconnection Provider", in eight languages, pricing behind an account. Equinix Fabric and Zayo also sell private interconnection.See the research Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source
• Your websiteEngagement assets on the site: the Uplink podcast, a Cloud Network Report, a Megaport Community for network engineers, free Network Latency, Packet Transfer Delay and Looking Glass tools, Terraform and API docs, and the Megaport Connect 2026 event.Source

Define a 30-day score (first service live, first cloud connection, second service, portal users added) visible to the pod, with alerts for accounts behind schedule.

Customers who reach a second service early stay longer and expand.

• Score becomes box-ticking

  Tie milestones to revenue outcomes.

• HiringAccount Manager – Compute (San Francisco, posted October 1, 2026): "As Latitude scales and integrates with Megaport, our current sales structure needs to evolve"; a "Pod Model" where "Sales, Tech, and Operations work as one"; the AM will "Spot Easy Upgrades" and "Proactively identify expansion opportunities and suggest additional capacity or services".Source
• HiringAlso open: a Sales Development Representative in Japan (posted September 15) working "inbound marketing qualified leads and outbound prospecting campaigns" and prospects "via our website live chat tool"; a Graphic Designer on a 6-week contract (October 8) for "our current marketing campaign"; a Customer Success Operations Manager in the UK (September 22) tracking "all onboarding metrics within SFDC".Source
• HiringCommercial Analytics Leader (California, posted October 20, 2026): own the commercial analytics strategy "across brands, products, regions, and commercial motions"; build "a coherent reporting framework based in Salesforce" with Power BI, billing, finance and marketing systems; "Reduce duplicated calculations, conflicting reports, spreadsheet dependencies, and legacy dashboards"; analyze "new-logo acquisition, pipeline conversion" and account performance.Source

Add "from" prices or a simple estimator for VXC and DCI by bandwidth and distance, keep exact quotes in the portal, and track estimator use to sign-up.

Visible prices qualify buyers and reduce bounce from comparison shoppers.

• Channel pricing conflicts

  Show list prices only.

• Your websitePricing page: only network products are priced (Data Center to Cloud "from as low as US$615/mth", Cloud to Cloud US$780, Virtual Connectivity Hub US$885, MegaIX US$450); VXC, Data Center Interconnect, peering and NAT Gateway say "Login to Portal for up-to-date pricing". There is no compute or storage pricing.Source
• Competitor researchRivals' own homepages: PacketFabric leads with "AI Infrastructure, Unified. GPU + Private Network Fabric" and has GPU Cloud, Bare Metal and Virtual Machines pages on packetfabric.com; Console Connect (PCCW Global), "Software-Defined Interconnection Provider", in eight languages, pricing behind an account. Equinix Fabric and Zayo also sell private interconnection.See the research Source

Add a "Where should my compute live?" option: pick your users and clouds, see the best Latitude.sh metro and Megaport path with latency, then deploy or talk to an expert. Gate only the saved report.

Useful tools bring repeat visits from engineers, and the recommendation turns a check into a deployment.

• Latency data misleads

  Show ranges and dates.

• Your websiteEngagement assets on the site: the Uplink podcast, a Cloud Network Report, a Megaport Community for network engineers, free Network Latency, Packet Transfer Delay and Looking Glass tools, Terraform and API docs, and the Megaport Connect 2026 event.Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source

Ship a single account and checkout: deploy a Latitude.sh server from the Megaport Portal with a private connection attached, one invoice, and one support path. Market it as the default way to buy compute from Megaport.

The combined offer is the reason for the acquisition, and a single checkout is what makes buyers see it.

• Migration pain for Latitude users

  Keep the Latitude portal working during the transition.

• Your websiteAcquisition post (November 2025, completed November 27, 2025): Latitude.sh customers "have deployed more than 7,700 servers", Latitude.sh serves "more than 1,150 customers" in "20 key markets across 10 countries"; "Together, those capabilities will live on a single, unified platform."Source
• Your websiteHomepage: H1 "Compute. Network. Storage."; "One platform to deploy, connect, and scale compute, network, and storage infrastructure"; 170+ Tbps capacity, 31+ countries, 410+ service providers, 1,200+ enabled locations. In the main menu, all four Compute products (CPU as a Service, GPU as a Service, Virtual Machines, Bare Metal) are labelled "from Latitude.sh" and open latitude.sh in a new tab: /features, /accelerate and a docs page (/docs/vms/cpu-instances).Source
• Competitor researchThe Latitude.sh pages Megaport sends visitors to (/features and /accelerate) mention Megaport only once, in a footer "Brand assets" link. Latitude.sh's homepage promotes its own "Cloud Gateway: Privately connect your Latitude servers to AWS, GCP, Azure, and more", and its GPU page offers RTX PRO 6000 and H100 GPUs in 26 locations.Source
• HiringAccount Manager – Compute (San Francisco, posted October 1, 2026): "As Latitude scales and integrates with Megaport, our current sales structure needs to evolve"; a "Pod Model" where "Sales, Tech, and Operations work as one"; the AM will "Spot Easy Upgrades" and "Proactively identify expansion opportunities and suggest additional capacity or services".Source

Publish a yearly AI infrastructure report from aggregated, anonymized network and compute data: where GPU traffic flows, cloud-to-cloud growth, egress patterns by region. Launch it at Megaport Connect and through Uplink.

Original data earns press, analyst attention and links, and positions Megaport as the network for AI.

• Data sensitivity

  Aggregate and suppress small groups.

• Investor relationsFY26 highlights (as at June 30, 2026): A$395.2M+ annual recurring revenue, 37,000+ total services, 1,200+ enabled data centers, 4,000+ customers; listed on the ASX as MP1.Source
• Your websiteEngagement assets on the site: the Uplink podcast, a Cloud Network Report, a Megaport Community for network engineers, free Network Latency, Packet Transfer Delay and Looking Glass tools, Terraform and API docs, and the Megaport Connect 2026 event.Source
• Your websiteAcquisition post (November 2025, completed November 27, 2025): Latitude.sh customers "have deployed more than 7,700 servers", Latitude.sh serves "more than 1,150 customers" in "20 key markets across 10 countries"; "Together, those capabilities will live on a single, unified platform."Source

Recruit GPU clouds and model hosts to the AI Exchange with co-marketing, run joint campaigns to AI start-ups, and offer Latitude.sh capacity for overflow. Start in Asia and Latin America, where the channel team is hiring.

Being the network between GPU providers wins more traffic than competing with all of them.

• Channel conflict with Latitude.sh

  Clear rules on when Latitude.sh capacity is offered.

• Your websiteEngagement assets on the site: the Uplink podcast, a Cloud Network Report, a Megaport Community for network engineers, free Network Latency, Packet Transfer Delay and Looking Glass tools, Terraform and API docs, and the Megaport Connect 2026 event.Source
• HiringChannel and new-market hiring: a Channel Manager in Arizona (posted October 7) to recruit and activate Technology Services Broker partners through TSD partners and run campaigns with "Channel Marketing" to promote "solution bundles"; a Channel Director – Asia in Hong Kong (October 8) for "MSP, SI and DCO partners"; a Business Development Manager in Milan (October 20) to "build a market presence from the ground up" in Italy, with "an established partner network in Italy".Source
• Your websiteCompute page (/solutions/compute/), the only compute page in the English sitemap: the H1 is a logo image ("Megaport and Latitude.sh"), so the page has no text headline; "Powered by Latitude.sh, Megaport Compute as a Service"; "20+ global Latitude.sh locations", with 13 metros listed, including São Paulo SP4 and Tokyo TY4; "Explore CPU compute" and "Explore GPU compute" link to latitude.sh/features and latitude.sh/accelerate.Source
• Competitor researchRivals' own homepages: PacketFabric leads with "AI Infrastructure, Unified. GPU + Private Network Fabric" and has GPU Cloud, Bare Metal and Virtual Machines pages on packetfabric.com; Console Connect (PCCW Global), "Software-Defined Interconnection Provider", in eight languages, pricing behind an account. Equinix Fabric and Zayo also sell private interconnection.See the research Source

Record a short Portuguese and Spanish season with local customers, partners and Latitude.sh leaders, cut clips for LinkedIn, and use episodes as event follow-up.

Local-language expert content builds trust with buyers that English content misses.

• Low audience

  Promote through partners' channels.

• Your websiteLatin America content: Uplink podcast episodes "Power Potential: Brazil's Data Center Revolution", "Navigating the Growth of Digital Infrastructure in Brazil" and "LATAM Rising" (English only); English posts on Mexico and a KIO Networks partnership; a Portuguese post on launching operations in Brazil.Source
• HiringField Marketing Manager (São Paulo, posted September 30, 2026), reporting to the Senior Director of Field Marketing: "lead marketing execution across Central and South America"; "Develop and execute a comprehensive field marketing strategy for Brazil and Mexico"; "Support new logo acquisition and demonstrate marketing contribution"; "Own customer marketing initiatives to support customer retention and upsell"; own in-region events, roundtables and partner events.Source
• HiringSenior Campaign Specialist (São Paulo, posted August 31, 2026), written for Latitude.sh: "Build and launch multi-channel campaigns around our compute, storage, and network offerings that make people click, convert, and come back"; "lifecycle marketing programs that onboard, nurture, and delight customers from their first deployment"; "Improve our SEO/AEO initiatives with coverage suggestions based on competitive research"; "align on multi-brand campaigns"; supports "the Head of Marketing for Compute and CMO"; Marketo and Customer.io skills.Source

Offer service credits to community members who refer a new account that goes live, with a leaderboard and a talk slot at Megaport Connect for the top referrers.

Peer referral is how engineers find infrastructure tools, and credits cost less than paid leads.

• Conflict with agent commissions

  Credits only for practitioners, not agents.

• Your websiteEngagement assets on the site: the Uplink podcast, a Cloud Network Report, a Megaport Community for network engineers, free Network Latency, Packet Transfer Delay and Looking Glass tools, Terraform and API docs, and the Megaport Connect 2026 event.Source
• Your websitePartner pages: an Agent Partner Program for "Master and Sub-Agents", "Data Center Providers" and "Consultants" with deal registration pages for agents, data centers and resellers; an "MSP Connectivity Readiness" self-assessment that gives MSPs a readiness score. Neither mentions compute.Source

Scope the contract to produce a reusable kit: compute-plus-network diagrams, product icons, LinkedIn templates, an event booth set and partner one-pager templates in all site languages.

A kit keeps campaigns consistent after the contract ends and speeds every idea in this playbook.

• Too much for six weeks

  Prioritize diagrams and templates.

• HiringAlso open: a Sales Development Representative in Japan (posted September 15) working "inbound marketing qualified leads and outbound prospecting campaigns" and prospects "via our website live chat tool"; a Graphic Designer on a 6-week contract (October 8) for "our current marketing campaign"; a Customer Success Operations Manager in the UK (September 22) tracking "all onboarding metrics within SFDC".Source
• HiringSenior Campaign Specialist (São Paulo, posted August 31, 2026), written for Latitude.sh: "Build and launch multi-channel campaigns around our compute, storage, and network offerings that make people click, convert, and come back"; "lifecycle marketing programs that onboard, nurture, and delight customers from their first deployment"; "Improve our SEO/AEO initiatives with coverage suggestions based on competitive research"; "align on multi-brand campaigns"; supports "the Head of Marketing for Compute and CMO"; Marketo and Customer.io skills.Source
• HiringField Marketing Manager (São Paulo, posted September 30, 2026), reporting to the Senior Director of Field Marketing: "lead marketing execution across Central and South America"; "Develop and execute a comprehensive field marketing strategy for Brazil and Mexico"; "Support new logo acquisition and demonstrate marketing contribution"; "Own customer marketing initiatives to support customer retention and upsell"; own in-region events, roundtables and partner events.Source