Moloco growth playbook

Publish four consumer industry pages (entertainment and streaming, social and communication, shopping and marketplaces, travel) in the same format as the on-demand page, each with sourced stats and the matching case studies. Turn /case-studies into a library filterable by industry, goal (UA, re-engagement, CTV, SDK) and region.

Buyers trust peers in their category; surfacing the 70 hidden stories turns existing work into pipeline for the new consumer push.

[ ] Category headline and the problem the category has
[ ] Three sourced stats with tooltips
[ ] Three or more case studies from the category
[ ] Goals supported: UA, re-engagement, CTV
[ ] Quote from a category marketer
[ ] Demo form tagged with the category
[ ] Claims reviewed before legal
[ ] Linked from the Industries menu and the case-study library

• Thin data in some verticals

  Launch the verticals with three or more stories first.

• Claims need substantiation

  Route every stat through the Insights analyst.

• HiringProduct Marketing Director, Consumer: "drive Moloco's global product marketing strategy for consumer (ie non-gaming) companies"; "acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers"; "Roll out positioning across web properties, sales enablement, content, events"; lead "sales narratives, event keynotes, webinars, research reports, and customer success stories". A Director of Product Management, Consumer will take "our technology footprint into a new demand pool".Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source
• Your websiteIndustry pages: the on-demand services page says "45/50 of the highest-grossing mobile app publishers advertised with Moloco in 2025" (Sensor Tower) and "90%+ of Moloco Ads ad spend runs on deeper-funnel CPA and ROAS goals"; the homepage says Moloco is "pushing the frontier to new surfaces including in-app, CTV, and commerce media".Source
• Competitor researchRivals' own homepages: AppLovin, "Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably"; Liftoff, "The Leading Growth Acceleration Platform for the Mobile Industry"; Criteo, "The Global Commerce Intelligence Platform"; Unity Ads for game growth.See the research Source
• HiringVP, Product Marketing (posted August 31, 2026; reports to the CMO): "own how our products are named, positioned, and explained to the market"; "so sellers, customers, and the market repeat our language back to us"; own "content partnerships, data reports, case studies, the external product roadmap, and educational content"; and "Own and evolve the Moloco website as the front door to our positioning and products".Source

Unpublish the page in all languages (or finish it with a substantiated number), remove it from the sitemap, then build a claims register: every public stat, its source, its date, the pages that use it and its review date, so expired or placeholder claims cannot go live.

A company selling measurable performance should never show an unfilled number, and a register makes the analyst's gate fast and auditable.

• Translations lag

  Store claims once and pull them into every language.

• Your websiteA page titled "Legal Claims" at /legal-claims is listed in the sitemap in English and six other languages (fr, ko, ja, zh, vi, de), has no noindex tag, and reads: "Over the last XX time period, CARA AI has driven XX performance improvements." (checked twice on October 22, 2026). Elsewhere every headline stat carries a sourced tooltip, for example "2B+ Daily active users reached by Moloco Ads" and "2.9M Independent apps reached by Moloco Ads".Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source
• HiringVP, Product Marketing (posted August 31, 2026; reports to the CMO): "own how our products are named, positioned, and explained to the market"; "so sellers, customers, and the market repeat our language back to us"; own "content partnerships, data reports, case studies, the external product roadmap, and educational content"; and "Own and evolve the Moloco website as the front door to our positioning and products".Source

Exclude noindex pages from the sitemap, give English case studies English slugs with 301 redirects from the old ones, and add a monthly sitemap check.

A clean sitemap helps the new consumer and industry pages get indexed fast, and readable URLs get clicked and shared more.

• Broken shared links

  Keep permanent redirects.

• Your websiteSitemap hygiene: the English sitemap includes case studies with romanized Korean slugs (for example the Burger King story at /case-studies/beogeoking-molroko-keulraudeu-dspreul-...) and account-specific landing pages under /growth/ that carry a noindex tag; the site runs in seven languages (English, French, Korean, Japanese, Chinese, Vietnamese, German) and publishes an llms.txt file.Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source

Publish an internal naming list (product, capability, industry, approved short forms) and update menus, page titles, decks and press boilerplate to it; add a one-line explainer for each product on the homepage.

Consistent names make the products easier to remember, search for and buy.

• Renames confuse customers

  Change labels, not product names, unless needed.

• HiringVP, Product Marketing (posted August 31, 2026; reports to the CMO): "own how our products are named, positioned, and explained to the market"; "so sellers, customers, and the market repeat our language back to us"; own "content partnerships, data reports, case studies, the external product roadmap, and educational content"; and "Own and evolve the Moloco website as the front door to our positioning and products".Source
• News coverageMoloco press: on April 15, 2026 it launched "Moloco Ads for Performance CTV" for app marketers; Moloco NEXT incubates "Performance Advertising Solutions for Streaming (PASS)" for streaming providers; earlier releases include a global agency partner program and the Moloco SDK for Google AdMob and Ad Manager.Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source

Add a "What are you growing?" selector on the homepage (games, consumer apps, finance, commerce media) that routes to the matching industry page and demo form, and show category logos for each choice.

A visible path for the new segment lifts demo requests from non-gaming advertisers.

• Fewer gaming demos

  Keep gaming first in the selector.

• Your websiteIndustry pages: the on-demand services page says "45/50 of the highest-grossing mobile app publishers advertised with Moloco in 2025" (Sensor Tower) and "90%+ of Moloco Ads ad spend runs on deeper-funnel CPA and ROAS goals"; the homepage says Moloco is "pushing the frontier to new surfaces including in-app, CTV, and commerce media".Source
• Competitor researchRivals' own homepages: AppLovin, "Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably"; Liftoff, "The Leading Growth Acceleration Platform for the Mobile Industry"; Criteo, "The Global Commerce Intelligence Platform"; Unity Ads for game growth.See the research Source
• HiringProduct Marketing Director, Consumer: "drive Moloco's global product marketing strategy for consumer (ie non-gaming) companies"; "acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers"; "Roll out positioning across web properties, sales enablement, content, events"; lead "sales narratives, event keynotes, webinars, research reports, and customer success stories". A Director of Product Management, Consumer will take "our technology footprint into a new demand pool".Source

Publish dated, sourced pages on how Moloco compares for consumer app goals (optimization targets, CTV, supply reach, transparency, measurement), reviewed by the claims gate and Legal.

High-intent searchers get Moloco's view, and the pages double as enablement.

• Legal risk of comparisons

  Use only public, dated facts.

• HiringGlobal Product Activation Lead (posted October 9, 2026): "Define product positioning, value proposition, and go-to-market (GTM) plans" and "Guide new product rollouts (Alpha/Beta/GA)" using the Voice of the Customer. Moloco Ads GTM Strategy Manager (posted October 8, 2026): "Lead Moloco's Competitive Intelligence (CI) function" and "Benchmark Moloco's ad products and monetization strategies against competitors".Source
• Competitor researchRivals' own homepages: AppLovin, "Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably"; Liftoff, "The Leading Growth Acceleration Platform for the Mobile Industry"; Criteo, "The Global Commerce Intelligence Platform"; Unity Ads for game growth.See the research Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source

Write the 30-day activation path (events to send, campaign structure, ROAS vs CPA goals, budget ramp, creative refresh, readout) as a public guide and an in-product checklist, and track activation milestones per new account.

Advertisers who set up correctly see results sooner and stay; the guide also shows Moloco's rigor.

• One size does not fit all

  Variants for games and consumer apps.

• HiringSenior Data Scientist, Growth Analytics (posted September 30, 2026): "a newly created role" to "drive performant activation of Moloco products with our largest advertisers" and "Build and scale activation frameworks that regional GDS teams can run across their books - moving the team from ad hoc activation to a repeatable, scalable model".Source
• Your websiteIndustry pages: the on-demand services page says "45/50 of the highest-grossing mobile app publishers advertised with Moloco in 2025" (Sensor Tower) and "90%+ of Moloco Ads ad spend runs on deeper-funnel CPA and ROAS goals"; the homepage says Moloco is "pushing the frontier to new surfaces including in-app, CTV, and commerce media".Source
• HiringGroup Product Manager, IAP Advertising Performance (posted October 22, 2026): in-app purchase advertising is "Moloco Ads' largest business", built on CARA domains "Ad Recommendations, Bidding, Signals, and Campaign Automation". Group Product Manager, GenAI Creatives: "AI-powered creative generation, optimization, and learning systems" and "Help define how Moloco brings AI-powered creative optimization to market and establishes leadership in this emerging category".Source

Run the index for entertainment and streaming, social, and shopping apps with an external data partner, publish with category webinars, and give sales a one-page summary per category.

Category research earns press and gives the consumer team a reason to call every target.

• Findings not newsworthy

  Pick questions marketers argue about.

• Your websiteResearch library: 17 reports including an AI Disruption Index series (fintech, on-demand services, retail), "How AI broke brand discovery", a 2026 Holiday Season Index, the 2025 State of Mobile Gaming, finance apps and delivery-food apps reports, and a BCG report.Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source
• HiringProduct Marketing Director, Consumer: "drive Moloco's global product marketing strategy for consumer (ie non-gaming) companies"; "acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers"; "Roll out positioning across web properties, sales enablement, content, events"; lead "sales narratives, event keynotes, webinars, research reports, and customer success stories". A Director of Product Management, Consumer will take "our technology footprint into a new demand pool".Source

Offer paired tests (AI-generated vs advertiser creative, same budget and audience), publish an aggregated creative benchmark by category every quarter, and turn the best results into case studies.

Measured lift turns a new product into a reason to switch budgets.

• Brand safety worries

  Advertiser approval before any creative runs.

• HiringGroup Product Manager, IAP Advertising Performance (posted October 22, 2026): in-app purchase advertising is "Moloco Ads' largest business", built on CARA domains "Ad Recommendations, Bidding, Signals, and Campaign Automation". Group Product Manager, GenAI Creatives: "AI-powered creative generation, optimization, and learning systems" and "Help define how Moloco brings AI-powered creative optimization to market and establishes leadership in this emerging category".Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source

Package a four-week CTV test for consumer apps: fixed budget range, measurement set-up, incrementality readout and a decision meeting. Publish the first consumer CTV results.

A packaged test lowers the barrier to a new channel and brings in CTV budgets alongside mobile.

• Weak attribution

  Agree the measurement method before launch.

• News coverageMoloco press: on April 15, 2026 it launched "Moloco Ads for Performance CTV" for app marketers; Moloco NEXT incubates "Performance Advertising Solutions for Streaming (PASS)" for streaming providers; earlier releases include a global agency partner program and the Moloco SDK for Google AdMob and Ad Manager.Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source
• HiringProduct Marketing Director, Consumer: "drive Moloco's global product marketing strategy for consumer (ie non-gaming) companies"; "acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers"; "Roll out positioning across web properties, sales enablement, content, events"; lead "sales narratives, event keynotes, webinars, research reports, and customer success stories". A Director of Product Management, Consumer will take "our technology footprint into a new demand pool".Source

Build an agency kit per consumer category (stories, benchmarks, test package, pitch slides), certify agency teams, and track agency-sourced consumer accounts.

Agencies multiply reach into consumer advertisers faster than direct sales alone.

• Agencies favor big platforms

  Lead with incrementality results.

• News coverageMoloco press: on April 15, 2026 it launched "Moloco Ads for Performance CTV" for app marketers; Moloco NEXT incubates "Performance Advertising Solutions for Streaming (PASS)" for streaming providers; earlier releases include a global agency partner program and the Moloco SDK for Google AdMob and Ad Manager.Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source
• HiringProduct Marketing Director, Consumer: "drive Moloco's global product marketing strategy for consumer (ie non-gaming) companies"; "acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers"; "Roll out positioning across web properties, sales enablement, content, events"; lead "sales narratives, event keynotes, webinars, research reports, and customer success stories". A Director of Product Management, Consumer will take "our technology footprint into a new demand pool".Source

Build an estimator on the MCM page: monthly sessions, catalog size and category in; estimated ad revenue range, typical ramp and peer examples (Musinsa, Bucketplace, Wayfair) out, with a sourced method.

A personal estimate starts the conversation that MCM sales wants.

• Over-promising

  Show ranges and assumptions.

• HiringMoloco Commerce Media hiring: a Data Scientist II says "MCM has established strong product-market fit and is a key growth engine for Moloco as we expand our footprint with leading global and regional commerce platforms"; a Director of Product Management, Ads Quality and Performance is also open for MCM.Source
• Your websiteMoloco Commerce Media: an agentic commerce page says "AI referrals to retail sites grew 4X year over year in 2025" (EMARKETER) and offers a whitepaper; the Customers page quotes Wayfair on "a 30% increase in Display Ad Click-Through-Rate during initial POC testing".Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source

Recruit three retailers for a pilot on agent-facing product data and sponsored placements, publish results, and add a "join the pilot" form to the page in place of the whitepaper-only call to action.

Early pilots make Moloco the reference for retail media in agent-led shopping.

• Agent platforms change fast

  Keep pilots short and modular.

• Your websiteMoloco Commerce Media: an agentic commerce page says "AI referrals to retail sites grew 4X year over year in 2025" (EMARKETER) and offers a whitepaper; the Customers page quotes Wayfair on "a 30% increase in Display Ad Click-Through-Rate during initial POC testing".Source
• HiringMoloco Commerce Media hiring: a Data Scientist II says "MCM has established strong product-market fit and is a key growth engine for Moloco as we expand our footprint with leading global and regional commerce platforms"; a Director of Product Management, Ads Quality and Performance is also open for MCM.Source

Publish a monthly product update (what shipped, which customer problem it solves, how to use it) and email it to advertisers, citing the feedback theme behind each item.

Advertisers who see their requests delivered trust the platform with more budget.

• Revealing roadmap to rivals

  Publish only shipped work.

• HiringGlobal Product Activation Lead (posted October 9, 2026): "Define product positioning, value proposition, and go-to-market (GTM) plans" and "Guide new product rollouts (Alpha/Beta/GA)" using the Voice of the Customer. Moloco Ads GTM Strategy Manager (posted October 8, 2026): "Lead Moloco's Competitive Intelligence (CI) function" and "Benchmark Moloco's ad products and monetization strategies against competitors".Source
• HiringSenior Data Scientist, Growth Analytics (posted September 30, 2026): "a newly created role" to "drive performant activation of Moloco products with our largest advertisers" and "Build and scale activation frameworks that regional GDS teams can run across their books - moving the team from ad hoc activation to a repeatable, scalable model".Source
• HiringVP, Product Marketing (posted August 31, 2026; reports to the CMO): "own how our products are named, positioned, and explained to the market"; "so sellers, customers, and the market repeat our language back to us"; own "content partnerships, data reports, case studies, the external product roadmap, and educational content"; and "Own and evolve the Moloco website as the front door to our positioning and products".Source

Run half-day roadshows per market with two local customers presenting results, the consumer research findings, and a test offer for attendees.

Local peer proof converts consumer advertisers in markets where Moloco is already strong.

• Low turnout

  Co-host with an agency or industry group.

• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source
• Your websiteSitemap hygiene: the English sitemap includes case studies with romanized Korean slugs (for example the Burger King story at /case-studies/beogeoking-molroko-keulraudeu-dspreul-...) and account-specific landing pages under /growth/ that carry a noindex tag; the site runs in seven languages (English, French, Korean, Japanese, Chinese, Vietnamese, German) and publishes an llms.txt file.Source
• Your websiteResearch library: 17 reports including an AI Disruption Index series (fintech, on-demand services, retail), "How AI broke brand discovery", a 2026 Holiday Season Index, the 2025 State of Mobile Gaming, finance apps and delivery-food apps reports, and a BCG report.Source

Add short, sourced summaries and key numbers to each report page, link them from llms.txt, and check monthly which sources assistants cite for 30 app-marketing questions.

Being cited by assistants is a new top of funnel for performance buyers.

• Assistants change sources

  Track monthly.

• Your websiteResearch library: 17 reports including an AI Disruption Index series (fintech, on-demand services, retail), "How AI broke brand discovery", a 2026 Holiday Season Index, the 2025 State of Mobile Gaming, finance apps and delivery-food apps reports, and a BCG report.Source
• Your websiteSitemap hygiene: the English sitemap includes case studies with romanized Korean slugs (for example the Burger King story at /case-studies/beogeoking-molroko-keulraudeu-dspreul-...) and account-specific landing pages under /growth/ that carry a noindex tag; the site runs in seven languages (English, French, Korean, Japanese, Chinese, Vietnamese, German) and publishes an llms.txt file.Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source

Publish an annual report on consumer app growth (acquisition costs, retention, channel mix, CTV and AI creative effects) with an external partner, launched at a flagship event and in each region.

A flagship report makes Moloco the reference voice for consumer app marketers, as it is for games.

• Data privacy

  Aggregate across advertisers.

• Your websiteResearch library: 17 reports including an AI Disruption Index series (fintech, on-demand services, retail), "How AI broke brand discovery", a 2026 Holiday Season Index, the 2025 State of Mobile Gaming, finance apps and delivery-food apps reports, and a BCG report.Source
• HiringProduct Marketing Director, Consumer: "drive Moloco's global product marketing strategy for consumer (ie non-gaming) companies"; "acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers"; "Roll out positioning across web properties, sales enablement, content, events"; lead "sales narratives, event keynotes, webinars, research reports, and customer success stories". A Director of Product Management, Consumer will take "our technology footprint into a new demand pool".Source
• HiringSenior Marketing Insights Analyst (posted October 7, 2026): "Every claim we make, in marketing content, press, and published research, has to be rigorously substantiated"; the role will "Serve as the approval gate for first-party marketing claims ahead of legal review" and run "flagship, externally-published market research, including work with external research and data partners".Source

Package a combined narrative and pilot: streaming providers run PASS and app advertisers buy outcome-based CTV on that inventory, with a joint case study.

Owning both sides makes Moloco the default partner for performance on TV.

• Channel conflict

  Keep clear rules for inventory and data use.

• News coverageMoloco press: on April 15, 2026 it launched "Moloco Ads for Performance CTV" for app marketers; Moloco NEXT incubates "Performance Advertising Solutions for Streaming (PASS)" for streaming providers; earlier releases include a global agency partner program and the Moloco SDK for Google AdMob and Ad Manager.Source
• HiringVP, Product Marketing (posted August 31, 2026; reports to the CMO): "own how our products are named, positioned, and explained to the market"; "so sellers, customers, and the market repeat our language back to us"; own "content partnerships, data reports, case studies, the external product roadmap, and educational content"; and "Own and evolve the Moloco website as the front door to our positioning and products".Source

Run a publisher program: SDK case studies by category, a revenue estimate for publishers, and mediation partner co-marketing.

More first-party supply strengthens CARA's signals and Moloco's performance edge.

• Publishers fear demand loss

  Show incremental revenue tests.

• Your websiteSitemap hygiene: the English sitemap includes case studies with romanized Korean slugs (for example the Burger King story at /case-studies/beogeoking-molroko-keulraudeu-dspreul-...) and account-specific landing pages under /growth/ that carry a noindex tag; the site runs in seven languages (English, French, Korean, Japanese, Chinese, Vietnamese, German) and publishes an llms.txt file.Source
• News coverageMoloco press: on April 15, 2026 it launched "Moloco Ads for Performance CTV" for app marketers; Moloco NEXT incubates "Performance Advertising Solutions for Streaming (PASS)" for streaming providers; earlier releases include a global agency partner program and the Moloco SDK for Google AdMob and Ad Manager.Source
• Your websiteIndustry pages: the on-demand services page says "45/50 of the highest-grossing mobile app publishers advertised with Moloco in 2025" (Sensor Tower) and "90%+ of Moloco Ads ad spend runs on deeper-funnel CPA and ROAS goals"; the homepage says Moloco is "pushing the frontier to new surfaces including in-app, CTV, and commerce media".Source

On each language homepage and customers page, show local customers first and translate the top five local case studies.

Local proof raises trust in every market at low cost.

• Thin local stories in some markets

  Use regional stories.

• Your websiteSitemap hygiene: the English sitemap includes case studies with romanized Korean slugs (for example the Burger King story at /case-studies/beogeoking-molroko-keulraudeu-dspreul-...) and account-specific landing pages under /growth/ that carry a noindex tag; the site runs in seven languages (English, French, Korean, Japanese, Chinese, Vietnamese, German) and publishes an llms.txt file.Source
• Your websiteCustomers and industries, checked October 22, 2026: the sitemap lists 79 English case studies, but the Customers page links nine of them and /case-studies redirects to /customers, so the other 70 have no page to browse. The Industries menu has mobile gaming, finance, iGaming, sports & prediction, on-demand services and agencies; there is no page for entertainment, social, shopping or travel apps, although case studies exist for ReelShort, ShareChat, Bigo Live, KukuFM, NewsBreak, Truecaller, Locket Widget, Goibibo, NOL Universe, ShopBack and Karrot.Source

Run a campaign on the independent app internet: a map of reach by category, short stories from independent apps, and a challenge to marketers to test outside the walled gardens.

A clear point of view gives Moloco a category position distinct from big tech and from other networks.

• Seen as anti-platform

  Frame it as additive reach.

• Your websiteIndustry pages: the on-demand services page says "45/50 of the highest-grossing mobile app publishers advertised with Moloco in 2025" (Sensor Tower) and "90%+ of Moloco Ads ad spend runs on deeper-funnel CPA and ROAS goals"; the homepage says Moloco is "pushing the frontier to new surfaces including in-app, CTV, and commerce media".Source
• Your websiteSitemap hygiene: the English sitemap includes case studies with romanized Korean slugs (for example the Burger King story at /case-studies/beogeoking-molroko-keulraudeu-dspreul-...) and account-specific landing pages under /growth/ that carry a noindex tag; the site runs in seven languages (English, French, Korean, Japanese, Chinese, Vietnamese, German) and publishes an llms.txt file.Source
• Competitor researchRivals' own homepages: AppLovin, "Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably"; Liftoff, "The Leading Growth Acceleration Platform for the Mobile Industry"; Criteo, "The Global Commerce Intelligence Platform"; Unity Ads for game growth.See the research Source