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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. New Era Technology
New Era Technology logo

growth playbook · Oct 22, 2026

neweratech.com (opens in a new tab)

New Era Technology growth playbook

Diagnosis

New Era Technology is a global integrator turning projects into recurring revenue: it is hiring a US Solution Executive to grow managed services attach, a digital overlay for transformation deals, and sales support for renewals, and it was ranked #5 on the 2026 MSP 501.

Its website undersells that: the US ManageBlu page has no awards, customer stories or response figures, regional copies lack hreflang, and capabilities visible in its client hiring (life sciences marketing, bilingual CX) are not marketed at all.

This playbook adds proof and pricing clarity to managed services first, uses renewals and project customers for attach, then builds tiered case studies, partner campaigns, service reports and a managed AI offer.

Growth Score

7/10

Biggest Opportunity

Convert New Era's installed project base and new MSP rankings into managed services attach, sold from pages that show proof.

Biggest Risk

Large integrators such as Presidio, ePlus and AVI-SPL compete for the same buyers, and a broad portfolio can read as unfocused unless each service shows its own proof.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put the #5 MSP 501 ranking and real proof on the US ManageBlu page the new Solution Executive will sell from

    Add the MSP 501 and Elite 150 badges and link the full-service case study today.

    High impact First result in 2 weeks
  2. 2

    Connect the six regional ManageBlu pages with hreflang so each country sees its own version

    Add hreflang to the six Managed Services pages.

    Medium impact First result in 1 month
  3. 3

    Fix the typos in the Managed AV headings

    Fix the three headings.

    Low impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 6Fill-ins · 8Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    New Era is hiring a US Solution Executive to "drive recurring revenue growth across New Era's Managed Services offerings". In 2026 New Era was ranked #5 on the MSP 501 and named to CRN's MSP 500 Elite 150, and it serves more than 20,000 customers. None of that appears on the US Managed Services page: no award, no customer story (although a full-service management case study exists), no response or uptime figures, and the "ManageBlu Process" is an image from the UK site that search engines and buyers skimming on phones cannot read.

    High impactLow effort First result in 2 weeks Marketing Manager

    First action

    Add the MSP 501 and Elite 150 badges and link the full-service case study today.

    How to measure it

    Managed services assessment requests

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Proof band

      Rankings and customer count above the fold.

      Web Marketing Manager 2 hours

    2. 2

      Link stories

      Full-service management, AV and network case studies.

      Marketing Manager, Managed Services 1 day

    3. 3

      Process as text

      Replace the UK image with five written steps.

      Web Marketing Manager 1 day

    4. 4

      Response targets

      Agree what can be published per tier.

      Service Delivery Manager 3 days

    5. 5

      Call to action

      Assessment form routed to the Solution Executive.

      Sales Operations 1 day

    6. 6

      Measure

      Form fills and meetings in HubSpot.

      Marketing Manager, Managed Services monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Marketing Manager, Managed Services

    Smallest test

    Add the proof band and one case study link this week.

    Why it works

    Add a proof band at the top: #5 MSP 501, CRN Elite 150, 20,000+ customers. Link the full-service management case study and one AV and one network story. Rebuild the process image as text steps (assess, onboard, monitor, report, improve), state response targets per tier, and end with a "managed services assessment" call to action that books the Solution Executive.

    Executive buyers compare MSPs on proof and predictability; a page that shows rank, results and response times does the first part of the Solution Executive's job before the call.

    Ready to use

    ChecklistUS ManageBlu page fixes

    [ ] #5 MSP 501 (2026) and CRN MSP 500 Elite 150 badges
    [ ] 20,000+ customers line
    [ ] Link full-service management case study
    [ ] Process image rebuilt as text
    [ ] Response targets per tier
    [ ] Assessment CTA routed to the Solution Executive
    [ ] hreflang to en-gb, en-au, en-ca, en-nz, fr-ca

    Risks and how to handle them

    • Published response targets become commitments

      Publish ranges per tier with contract terms linked.

    • Badge rules

      Follow the awarding body's logo guidelines.

    Evidence

    • HiringSolution Executive, Managed Services (US, Eastern or Central time zone, posted October 3, 2026): "drive recurring revenue growth across New Era's Managed Services offerings" by "increasing managed services attach across New Era's broader solution stack, including cloud, cybersecurity, collaboration/CX, networking, infrastructure, Microsoft/CSP, endpoint, data center"; builds executive value propositions around "reduced operational risk, improved service levels, predictable spend".Source
    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
    • Your websiteNews: "New Era Technology Ranked #5 on the 2026 MSP 501" (July 29, 2026, updated October 12), named to "CRN's 2026 Managed Service Provider 500 List, in the Elite 150 category" (February 27, 2026) and "No. 76 on CRN's 2026 Solution Provider 500"; New Era "serves as a trusted adviser to more than 20,000 customers worldwide" and appointed an EVP of Digital Transformation & Managed Services in June 2026.Source
    • Your websiteCase studies: 96 case-study URLs, including "post-transformation-success-with-our-full-service-management-solution", "accelerating-copilot-adoption-at-scale-300-users-in-just-4-weeks", "enterprise-website-redesign-hubspot-migration-boosts-engagement-by-60", "insurance-company-fast-tracked-to-martech-maturity", IT deployment for Chipotle and Microsoft Copilot Studio at Indiana University School of Medicine; none is linked from the US Managed Services page.Source
  • 02

    There are US, UK, Australian, Canadian, New Zealand and French-Canadian Managed Services pages, but none carries hreflang tags, though the homepage does. Search engines may show a UK page to a US buyer or treat the copies as duplicates.

    Medium impactLow effort First result in 1 month Web Marketing Manager

    First action

    Add hreflang to the six Managed Services pages.

    How to measure it

    US visits landing on US service pages

    Now
    –
    Target
    95%
    By
    60 days

    Steps

    1. 1

      List pages

      Service pages with regional copies.

      Web Marketing Manager 1 day

    2. 2

      Add tags

      HubSpot head HTML or module.

      Web Marketing Manager 1 day

    3. 3

      Canonicals

      Self-canonical per region.

      Web Marketing Manager 2 hours

    4. 4

      Validate

      Crawl for reciprocity.

      Web Marketing Manager 2 hours

    5. 5

      Monitor

      Search Console by country.

      Web Marketing Manager 2 weeks

    6. 6

      Extend

      All service pages.

      Web Marketing Manager 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Web Marketing Manager

    Smallest test

    Tag the Managed Services pages first.

    Why it works

    Add reciprocal hreflang (en-us, en-gb, en-au, en-ca, en-nz, fr-ca) and self-canonicals to every regional service page, starting with Managed Services, and check country results in Search Console.

    Each buyer lands on their own region's offer and contact, and regional pages stop competing with each other.

    Risks and how to handle them

    • Mistakes in tags

      Validate with a crawler before publishing.

    Evidence

    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
    • Your websiteSitemap: 902 URLs, of which 163 are en-nz, 131 en-gb, 90 en-au, 51 en-ca, 41 fr-ca and 29 es-mx; several blog posts exist in three or four regional copies (for example the digital signage managed services post in en-gb, en-ca and fr-ca).Source
  • 03

    The ManageBlu AV page, a key managed services page, has headings that read "How ManageBlu Solve This Challenges", "Ssupport to fit your needs:" and "ManagedBlu Features That Set Us Apart".

    Low impactLow effort First result in 1 week Web Marketing Manager

    First action

    Fix the three headings.

    How to measure it

    Typos on service pages

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      Fix

      Three headings.

      Web Marketing Manager 1 hour

    2. 2

      Search

      Brand name variants site-wide.

      Web Marketing Manager 2 hours

    3. 3

      Correct

      Other pages.

      Web Marketing Manager 1 day

    4. 4

      Checklist

      Pre-publish review.

      Web Marketing Manager 1 day

    5. 5

      Regional copies

      Same fixes in each region.

      Web Marketing Manager 1 day

    6. 6

      Audit

      Quarterly.

      Web Marketing Manager quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Web Marketing Manager

    Smallest test

    Fix them today.

    Why it works

    Correct the headings, check the brand name across all ManageBlu pages, and add a spell-check step to HubSpot publishing.

    Enterprise buyers read small errors as a sign of care in delivery.

    Risks and how to handle them

    • Same typos in regional copies

      Search all regions.

    Evidence

    • Your websiteManaged AV page (ManageBlu AV): Core, Premium and Elite tiers, C3 for Microsoft Teams Rooms and an FAQ; headings include typos: "How ManageBlu Solve This Challenges", "Ssupport to fit your needs:" and "ManagedBlu Features That Set Us Apart".Source
  • 04

    The Digital Solution Executive is asked to provide "technical win/loss feedback" and build competitive positioning, with deals recorded in Dynamics and HubSpot.

    Medium impactLow effort First result in 1 month Solution Executive Digital

    First action

    Add the fields to closed opportunities.

    How to measure it

    Opportunities with win/loss reason

    Now
    –
    Target
    90%
    By
    1 quarter

    Steps

    1. 1

      Design fields

      Five fields.

      Solution Executive - Digital 1 day

    2. 2

      Add to CRM

      Required at close.

      Sales Operations 2 days

    3. 3

      Back-fill

      Last quarter's deals.

      Solution Executive - Digital 1 week

    4. 4

      Review

      Monthly patterns.

      Chief Revenue Officer monthly

    5. 5

      Competitor comparisons

      Update positioning.

      Solution Executive - Digital monthly

    6. 6

      Web copy

      Answer common objections.

      Marketing Manager, Managed Services quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Solution Executive Digital

    Smallest test

    Back-fill ten recent deals.

    Why it works

    Add a five-field win/loss form (competitor, reason, price gap, technical fit, decision maker) required at close in the CRM, review monthly, and feed the patterns into page copy and competitor comparisons.

    Knowing why deals are lost against Presidio, AVI-SPL or ePlus is the cheapest positioning research.

    Risks and how to handle them

    • Reps skip it

      Make it required to close.

    Evidence

    • HiringSolution Executive - Digital (remote, posted August 10, 2026): technical sales overlay for "New Era's digital transformation portfolio"; contributes to "proposals, RFPs, and Statements of Work", develops "competitive positioning and differentiation strategies", records work in "CRM (Dynamics & HubSpot)" and provides "technical win/loss feedback".Source
    • Competitor researchRivals' own homepages: Presidio, "the confidence to invest in AI and tech transformation"; AVI-SPL, "Digital workplace services provider of AV, UCC collaboration tech... Video conferencing, managed services"; ePlus, "IT solutions across AI, security, cloud, collaboration, data center, and networking".Source
  • 05

    New Era is hiring sales support staff to process quotes, renewals and "license renewals through ConnectWise", and the Solution Executive is measured on managed services attach. A renewal is the moment a customer is already reviewing what they pay for.

    High impactLow effort First result in 1 quarter Sales Support Specialist

    First action

    Pull next quarter's renewals without managed services.

    How to measure it

    Renewal-sourced managed opportunities

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pull list

      Renewals 90 days out.

      Sales Support Specialist 2 days

    2. 2

      Match offer

      ManageBlu tier per technology.

      Solution Executive, Managed Services 3 days

    3. 3

      One-pager

      Offer template.

      Marketing Manager, Managed Services 3 days

    4. 4

      Send

      With the renewal quote.

      Sales Support Specialist ongoing

    5. 5

      Route

      To the Solution Executive.

      Sales Operations 1 day

    6. 6

      Measure

      Attach rate.

      Solution Executive, Managed Services monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales Support Specialist

    Smallest test

    Add the offer to ten renewal quotes.

    Why it works

    Flag renewals for customers without a managed contract 90 days out, attach a one-page ManageBlu offer for the renewed technology (Teams Rooms, network, security), and route interested customers to the Solution Executive.

    A renewal list is a ready-made attach pipeline that costs nothing to find.

    Risks and how to handle them

    • Seen as upselling

      Lead with the risks the customer avoids.

    Evidence

    • HiringSales operations hiring: a Sales Support Specialist (Manila, posted October 12, 2026) to process "quotes, orders, renewals" and "license renewals through ConnectWise", and a Service Delivery Manager (remote, posted October 15, 2026).Source
    • HiringSolution Executive, Managed Services (US, Eastern or Central time zone, posted October 3, 2026): "drive recurring revenue growth across New Era's Managed Services offerings" by "increasing managed services attach across New Era's broader solution stack, including cloud, cybersecurity, collaboration/CX, networking, infrastructure, Microsoft/CSP, endpoint, data center"; builds executive value propositions around "reduced operational risk, improved service levels, predictable spend".Source
    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
  • 06

    Search engines read the homepage heading as "Your Toughest AI Cybersecurity CX UC Infrastructure Networking Collaboration Business Problems Don't Sit in One Category", because the rotating words sit inside the H1.

    Medium impactLow effort First result in 2 weeks Web Marketing Manager

    First action

    Rewrite the H1 and title.

    How to measure it

    Search click-through

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Write H1

      One sentence.

      Marketing Manager, Managed Services 1 hour

    2. 2

      Move animation

      Out of the heading.

      Web Marketing Manager 2 hours

    3. 3

      Title

      Match the H1.

      Web Marketing Manager 1 hour

    4. 4

      Regional homepages

      Same fix.

      Web Marketing Manager 1 day

    5. 5

      Check

      Rendered heading.

      Web Marketing Manager 1 hour

    6. 6

      Measure

      Search Console.

      Web Marketing Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Marketing Manager

    Smallest test

    Change the US homepage first.

    Why it works

    Keep the animation but move the rotating words out of the H1, and write one clear H1 about who New Era is (for example, managed technology services and solutions for 20,000+ organizations). Align the title tag.

    A clear heading helps search and AI summaries describe New Era correctly.

    Risks and how to handle them

    • Design team attached to the animation

      Keep it visually identical.

    Evidence

    • Your websiteHomepage: the H1 is a rotating word list, read by search engines as "Your Toughest AI Cybersecurity CX UC Infrastructure Networking Collaboration Business Problems Don't Sit in One Category. Neither Do We."; the title is "Technology Solution Provider | New Era Technology | US - Global"; featured stories are Vitality's offices, IUSM and Chipotle.Source
    • Your websiteNews: "New Era Technology Ranked #5 on the 2026 MSP 501" (July 29, 2026, updated October 12), named to "CRN's 2026 Managed Service Provider 500 List, in the Elite 150 category" (February 27, 2026) and "No. 76 on CRN's 2026 Solution Provider 500"; New Era "serves as a trusted adviser to more than 20,000 customers worldwide" and appointed an EVP of Digital Transformation & Managed Services in June 2026.Source

This quarter 9

The core plays for the next three months.

  • 07

    The Solution Executive is asked to raise managed services attach across cloud, security, collaboration, networking and more. New Era's case studies show many one-time projects, such as restaurant deployments and Teams Rooms rollouts.

    High impactMedium effort First result in 2 quarters Solution Executive

    First action

    Pull last year's project customers without managed services.

    How to measure it

    Attach rate

    Now
    –
    Target
    +5 points
    By
    3 quarters

    Steps

    1. 1

      List

      Project customers.

      Sales Operations 1 week

    2. 2

      Prioritize

      By size and age of install.

      Solution Executive, Managed Services 1 week

    3. 3

      Health review

      Script and checklist.

      Solution Executive, Managed Services 2 weeks

    4. 4

      Outreach

      Account managers book reviews.

      Account Managers ongoing

    5. 5

      Propose

      Tier per account.

      Solution Executive, Managed Services ongoing

    6. 6

      Measure

      Attach and MRR.

      Chief Revenue Officer monthly

    First result
    2 quarters
    Cost
    Sales time
    Owner
    Solution Executive, Managed Services

    Smallest test

    Run five health reviews.

    Why it works

    List customers with a completed project in the last two years and no managed contract, run a 30-minute "operational health" review per account, and propose the matching ManageBlu tier.

    Customers who already trust New Era's engineers convert fastest, and recurring revenue raises account value.

    Risks and how to handle them

    • Account managers protect relationships

      Share credit on attach.

    Evidence

    • HiringSolution Executive, Managed Services (US, Eastern or Central time zone, posted October 3, 2026): "drive recurring revenue growth across New Era's Managed Services offerings" by "increasing managed services attach across New Era's broader solution stack, including cloud, cybersecurity, collaboration/CX, networking, infrastructure, Microsoft/CSP, endpoint, data center"; builds executive value propositions around "reduced operational risk, improved service levels, predictable spend".Source
    • Your websiteCase studies: 96 case-study URLs, including "post-transformation-success-with-our-full-service-management-solution", "accelerating-copilot-adoption-at-scale-300-users-in-just-4-weeks", "enterprise-website-redesign-hubspot-migration-boosts-engagement-by-60", "insurance-company-fast-tracked-to-martech-maturity", IT deployment for Chipotle and Microsoft Copilot Studio at Indiana University School of Medicine; none is linked from the US Managed Services page.Source
    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
  • 08

    The page promises "Fixed monthly pricing" and "predictable spend", but gives no figures. Buyers comparing MSPs want a range before a meeting.

    High impactMedium effort First result in 1 quarter Solution Executive

    First action

    Agree typical price ranges per tier and unit.

    How to measure it

    Estimator-sourced meetings

    Now
    –
    Target
    20 a month
    By
    2 quarters

    Steps

    1. 1

      Ranges

      Per tier and unit.

      Solution Executive, Managed Services 2 weeks

    2. 2

      Approve

      Finance and sales sign-off.

      Chief Revenue Officer 1 week

    3. 3

      Build

      HubSpot calculator.

      Web Marketing Manager 2 weeks

    4. 4

      Route

      Results to the Solution Executive.

      Sales Operations 2 days

    5. 5

      Test

      With five prospects.

      Solution Executive, Managed Services 2 weeks

    6. 6

      Measure

      Meetings and close rate.

      Marketing Manager, Managed Services monthly

    First result
    1 quarter
    Cost
    Build time
    Owner
    Solution Executive, Managed Services

    Smallest test

    Share ranges in sales emails first.

    Why it works

    Publish an estimator: number of users, sites, meeting rooms and network devices, tier, then a monthly range and a link to book a scoping call.

    A range qualifies leads and makes predictability tangible.

    Risks and how to handle them

    • Competitors see prices

      Publish ranges, not quotes.

    Evidence

    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
    • HiringSolution Executive, Managed Services (US, Eastern or Central time zone, posted October 3, 2026): "drive recurring revenue growth across New Era's Managed Services offerings" by "increasing managed services attach across New Era's broader solution stack, including cloud, cybersecurity, collaboration/CX, networking, infrastructure, Microsoft/CSP, endpoint, data center"; builds executive value propositions around "reduced operational risk, improved service levels, predictable spend".Source
  • 09

    New Era's open roles show it staffs pharmaceutical clients with UX and visual designers, a social media strategist working through Medical, Legal and Regulatory review, and a retention lead using Veeva. The website lists Healthcare as an industry but has no page for life sciences marketing.

    High impactMedium effort First result in 2 quarters Digital Practice Lead

    First action

    List current and past life sciences engagements.

    How to measure it

    Life sciences pipeline

    Now
    –
    Target
    10 opportunities
    By
    3 quarters

    Steps

    1. 1

      Inventory

      Engagements.

      Digital Practice Lead 2 weeks

    2. 2

      Permissions

      Anonymized stories.

      Legal 1 month

    3. 3

      Write page

      Capabilities and proof.

      Marketing Manager, Managed Services 1 month

    4. 4

      Publish

      Under Digital.

      Web Marketing Manager 1 week

    5. 5

      Outreach

      Pharma marketing ops leaders.

      Solution Executive - Digital ongoing

    6. 6

      Measure

      Pipeline.

      Chief Revenue Officer monthly

    First result
    2 quarters
    Cost
    Writing time
    Owner
    Digital Practice Lead

    Smallest test

    Write one anonymized story.

    Why it works

    Publish a life sciences digital page: MLR-ready content operations, Veeva workflows, design systems and social media centres of excellence, with anonymized results, and target pharma marketing operations leaders.

    Proven regulated-industry capability is a premium niche, and the page turns existing delivery into new pipeline.

    Risks and how to handle them

    • Client confidentiality

      Anonymize and get approval.

    Evidence

    • HiringRoles New Era fills for clients (its order book): visual and UX designers for a global pharmaceutical company's web portfolio (global navigation, search, profile/account hub, posted September 2026), a Social Media Strategist (September 11) for a client "Global Social Media Center of Excellence" with pharmaceutical Medical, Legal and Regulatory review, a Consumer Experience Lead for retention services "within a highly regulated pharmaceutical environment" using Veeva, and bilingual English/French customer service representatives for "the group savings and retirement sector of an insurance company" in New Era's CX practice.Source
    • Your websiteDigital practice: the Digital Consulting page lists Customer Experience Consulting, Marketing Operations, User Experience Design, Web Design & Development, Mobile, Digital Marketing, Content Strategy and Martech, with a separate Marketing Operations Consulting page; the homepage industry list is Retail, Banking + Finance, Healthcare, Education, Government, Global Enterprise and Smart Building + IoT.Source
  • 10

    Only one full-service management story exists among 96 case studies, and the managed pages link none. Buyers want results by tier: ticket volumes, response times, uptime.

    High impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Ask service delivery for three accounts with good metrics.

    How to measure it

    Proposals citing a managed story

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Pick accounts

      One per tier.

      Service Delivery Manager 2 weeks

    2. 2

      Collect data

      Before and after.

      Service Delivery Manager 2 weeks

    3. 3

      Write

      Short stories.

      Marketing Manager, Managed Services 2 weeks

    4. 4

      Approve

      Customer sign-off.

      Account Managers 1 month

    5. 5

      Publish

      Managed pages.

      Web Marketing Manager 1 week

    6. 6

      Enable

      Proposal library.

      Solution Executive, Managed Services 1 week

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Marketing Manager, Managed Services

    Smallest test

    Write one anonymized story.

    Why it works

    Write three short stories (Reactive, Proactive, Fully Managed) with before and after numbers, and use them on the page, in proposals and in sequences.

    Tier-specific proof lets buyers see themselves in a level of service.

    Risks and how to handle them

    • Customers decline naming

      Publish anonymized by industry.

    Evidence

    • Your websiteCase studies: 96 case-study URLs, including "post-transformation-success-with-our-full-service-management-solution", "accelerating-copilot-adoption-at-scale-300-users-in-just-4-weeks", "enterprise-website-redesign-hubspot-migration-boosts-engagement-by-60", "insurance-company-fast-tracked-to-martech-maturity", IT deployment for Chipotle and Microsoft Copilot Studio at Indiana University School of Medicine; none is linked from the US Managed Services page.Source
    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
  • 11

    New Era has partner pages for Microsoft, Logitech and Fortinet, offers C3 for managing Microsoft Teams Rooms, and features a Teams Rooms workplace story on the homepage.

    Medium impactMedium effort First result in 2 quarters Marketing Manager

    First action

    Ask partner managers about available marketing funds.

    How to measure it

    Partner leads

    Now
    –
    Target
    40 a quarter
    By
    2 quarters

    Steps

    1. 1

      Funds

      Partner marketing budgets.

      Marketing Manager, Managed Services 2 weeks

    2. 2

      Offer

      Room health check.

      AV Solutions Engineer 2 weeks

    3. 3

      Webinar

      With partner speaker.

      Marketing Manager, Managed Services 1 month

    4. 4

      Promote

      Partner and LinkedIn.

      Social Media 1 month

    5. 5

      Follow up

      Health checks.

      Solution Executive, Managed Services ongoing

    6. 6

      Measure

      Leads and MRR.

      Marketing Manager, Managed Services monthly

    First result
    2 quarters
    Cost
    Partner-funded
    Owner
    Marketing Manager, Managed Services

    Smallest test

    Pitch one partner.

    Why it works

    Run a joint campaign with partner funds: a managed Teams Rooms webinar, a room health check offer and partner-sourced leads to ManageBlu AV.

    Partners bring audience and budget, and Teams Rooms is a recurring-revenue entry point.

    Risks and how to handle them

    • Partner priorities shift

      Agree a two-quarter plan.

    Evidence

    • Your websiteManaged AV page (ManageBlu AV): Core, Premium and Elite tiers, C3 for Microsoft Teams Rooms and an FAQ; headings include typos: "How ManageBlu Solve This Challenges", "Ssupport to fit your needs:" and "ManagedBlu Features That Set Us Apart".Source
    • Your websiteHomepage: the H1 is a rotating word list, read by search engines as "Your Toughest AI Cybersecurity CX UC Infrastructure Networking Collaboration Business Problems Don't Sit in One Category. Neither Do We."; the title is "Technology Solution Provider | New Era Technology | US - Global"; featured stories are Vitality's offices, IUSM and Chipotle.Source
  • 12

    The Digital Solution Executive contributes to proposals, RFPs and statements of work. Repeated answers (security, delivery method, case studies, staffing model) are rewritten each time.

    Medium impactMedium effort First result in 1 quarter Solution Executive Digital

    First action

    Collect the last ten RFP responses.

    How to measure it

    Days to submit an RFP

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Collect

      Last ten responses.

      Solution Executive - Digital 1 week

    2. 2

      Extract

      Reusable answers.

      Solution Executive - Digital 2 weeks

    3. 3

      Approve

      Legal and security.

      Legal 2 weeks

    4. 4

      Tag

      Service and industry.

      Solution Executive - Digital 1 week

    5. 5

      Use

      In every RFP.

      Solution Executive - Digital ongoing

    6. 6

      Update

      From win/loss.

      Solution Executive - Digital monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Solution Executive Digital

    Smallest test

    Build the security section first.

    Why it works

    Build a library of approved answers and case snippets in the CRM or a proposal tool, tagged by service and industry, and update it from win/loss notes.

    Faster, more consistent proposals let the overlay team support more opportunities.

    Risks and how to handle them

    • Stale answers

      Review quarterly.

    Evidence

    • HiringSolution Executive - Digital (remote, posted August 10, 2026): technical sales overlay for "New Era's digital transformation portfolio"; contributes to "proposals, RFPs, and Statements of Work", develops "competitive positioning and differentiation strategies", records work in "CRM (Dynamics & HubSpot)" and provides "technical win/loss feedback".Source
    • Your websiteCase studies: 96 case-study URLs, including "post-transformation-success-with-our-full-service-management-solution", "accelerating-copilot-adoption-at-scale-300-users-in-just-4-weeks", "enterprise-website-redesign-hubspot-migration-boosts-engagement-by-60", "insurance-company-fast-tracked-to-martech-maturity", IT deployment for Chipotle and Microsoft Copilot Studio at Indiana University School of Medicine; none is linked from the US Managed Services page.Source
    • Your websiteDigital practice: the Digital Consulting page lists Customer Experience Consulting, Marketing Operations, User Experience Design, Web Design & Development, Mobile, Digital Marketing, Content Strategy and Martech, with a separate Marketing Operations Consulting page; the homepage industry list is Retail, Banking + Finance, Healthcare, Education, Government, Global Enterprise and Smart Building + IoT.Source
  • 13

    Of 902 sitemap URLs, more than 500 are regional copies, and several blog posts exist in three or four versions. Duplicates split search signals and multiply upkeep.

    Medium impactMedium effort First result in 1 quarter Web Marketing Manager

    First action

    List posts with more than one regional copy.

    How to measure it

    Traffic to consolidated posts

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      List

      Duplicate posts.

      Web Marketing Manager 1 week

    2. 2

      Decide

      Keep, merge or redirect.

      Marketing Manager, Managed Services 1 week

    3. 3

      Redirect

      Duplicates.

      Web Marketing Manager 2 weeks

    4. 4

      Tag

      hreflang where different.

      Web Marketing Manager 1 week

    5. 5

      Monitor

      Rankings.

      Web Marketing Manager monthly

    6. 6

      Policy

      One copy by default.

      Marketing Manager, Managed Services 1 day

    First result
    1 quarter
    Cost
    $0
    Owner
    Web Marketing Manager

    Smallest test

    Consolidate ten posts.

    Why it works

    Keep one global version of each evergreen post with hreflang only where content truly differs, redirect the rest, and keep regional pages for offers, contacts and terms.

    Fewer, stronger pages rank better and are easier to keep current.

    Risks and how to handle them

    • Regional teams lose pages

      Keep regional offers and contacts.

    Evidence

    • Your websiteSitemap: 902 URLs, of which 163 are en-nz, 131 en-gb, 90 en-au, 51 en-ca, 41 fr-ca and 29 es-mx; several blog posts exist in three or four regional copies (for example the digital signage managed services post in en-gb, en-ca and fr-ca).Source
    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
  • 14

    A #5 MSP 501 ranking and CRN Elite 150 place are strong third-party proof, but they live in news posts.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Add the ranking to the sales email signature.

    How to measure it

    Sequence reply rate

    Now
    –
    Target
    +15%
    By
    1 quarter

    Steps

    1. 1

      Signatures

      All sales staff.

      Sales Operations 1 day

    2. 2

      Sequences

      Ranking line.

      Solution Executive, Managed Services 1 week

    3. 3

      Proposals

      Cover badge.

      Solution Executive - Digital 1 week

    4. 4

      LinkedIn

      Company page.

      Social Media 1 day

    5. 5

      Campaign

      Ranking plus story.

      Marketing Manager, Managed Services 1 month

    6. 6

      Measure

      Replies.

      Marketing Manager, Managed Services monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager, Managed Services

    Smallest test

    Update signatures this week.

    Why it works

    Add the rankings to email signatures, sequences, proposal covers and the LinkedIn page, and run a short campaign to managed services prospects with the ranking and a case study.

    Rankings cut through in crowded MSP markets and cost nothing to reuse.

    Risks and how to handle them

    • Award fatigue

      Pair with a customer result.

    Evidence

    • Your websiteNews: "New Era Technology Ranked #5 on the 2026 MSP 501" (July 29, 2026, updated October 12), named to "CRN's 2026 Managed Service Provider 500 List, in the Elite 150 category" (February 27, 2026) and "No. 76 on CRN's 2026 Solution Provider 500"; New Era "serves as a trusted adviser to more than 20,000 customers worldwide" and appointed an EVP of Digital Transformation & Managed Services in June 2026.Source
    • HiringSolution Executive, Managed Services (US, Eastern or Central time zone, posted October 3, 2026): "drive recurring revenue growth across New Era's Managed Services offerings" by "increasing managed services attach across New Era's broader solution stack, including cloud, cybersecurity, collaboration/CX, networking, infrastructure, Microsoft/CSP, endpoint, data center"; builds executive value propositions around "reduced operational risk, improved service levels, predictable spend".Source
  • 15

    New Era's CX practice hires bilingual English and French agents for an insurance company's retirement plan service. That is an outsourced customer service capability most buyers would not expect from an IT integrator.

    Medium impactMedium effort First result in 2 quarters CX Practice Lead

    First action

    Confirm what the CX practice can publish.

    How to measure it

    CX pipeline from existing customers

    Now
    –
    Target
    10 opportunities
    By
    3 quarters

    Steps

    1. 1

      Scope

      Services and proof.

      CX Practice Lead 2 weeks

    2. 2

      Story

      Anonymized.

      Marketing Manager, Managed Services 1 month

    3. 3

      Page

      CX operations.

      Web Marketing Manager 2 weeks

    4. 4

      Target

      Banking and insurance customers.

      Account Managers ongoing

    5. 5

      Events

      Customer briefings.

      Marketing Manager, Managed Services quarterly

    6. 6

      Measure

      Pipeline.

      Chief Revenue Officer monthly

    First result
    2 quarters
    Cost
    Writing time
    Owner
    CX Practice Lead

    Smallest test

    Brief three account managers.

    Why it works

    Publish a CX operations page (bilingual service, regulated industries, Genesys Cloud skills), with an anonymized story, and offer it to existing banking and finance customers.

    Cross-selling CX operations to current enterprise customers adds recurring revenue on existing relationships.

    Risks and how to handle them

    • Brand confusion

      Present it as part of CX, not a separate business.

    Evidence

    • HiringRoles New Era fills for clients (its order book): visual and UX designers for a global pharmaceutical company's web portfolio (global navigation, search, profile/account hub, posted September 2026), a Social Media Strategist (September 11) for a client "Global Social Media Center of Excellence" with pharmaceutical Medical, Legal and Regulatory review, a Consumer Experience Lead for retention services "within a highly regulated pharmaceutical environment" using Veeva, and bilingual English/French customer service representatives for "the group savings and retirement sector of an insurance company" in New Era's CX practice.Source
    • Your websiteDigital practice: the Digital Consulting page lists Customer Experience Consulting, Marketing Operations, User Experience Design, Web Design & Development, Mobile, Digital Marketing, Content Strategy and Martech, with a separate Marketing Operations Consulting page; the homepage industry list is Retail, Banking + Finance, Healthcare, Education, Government, Global Enterprise and Smart Building + IoT.Source
    • Your websiteHomepage: the H1 is a rotating word list, read by search engines as "Your Toughest AI Cybersecurity CX UC Infrastructure Networking Collaboration Business Problems Don't Sit in One Category. Neither Do We."; the title is "Technology Solution Provider | New Era Technology | US - Global"; featured stories are Vitality's offices, IUSM and Chipotle.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Managed services retention depends on customers seeing value. New Era monitors AV, networks and UC around the clock but does not publish what customers receive.

    High impactHigh effort First result in 3 quarters EVP

    First action

    Draft the report template from current monitoring data.

    How to measure it

    Managed renewal rate

    Now
    –
    Target
    +5 points
    By
    4 quarters

    Steps

    1. 1

      Template

      Report fields.

      Service Delivery Manager 1 month

    2. 2

      Data

      From monitoring tools.

      NOC Lead 1 month

    3. 3

      Pilot

      Ten customers.

      Service Delivery Manager 1 quarter

    4. 4

      Reviews

      Quarterly meetings.

      Service Delivery Manager quarterly

    5. 5

      Upsell

      Recommendations to sales.

      Solution Executive, Managed Services ongoing

    6. 6

      Publish

      Aggregate results.

      Marketing Manager, Managed Services annually

    First result
    3 quarters
    Cost
    Reporting time
    Owner
    EVP, Digital Transformation & Managed Services

    Smallest test

    Send one report by hand.

    Why it works

    Send each managed customer a quarterly report (incidents prevented, response times, room and network health, recommendations) and hold a review with the Service Delivery Manager. Feature anonymized aggregates on the website.

    Visible value lowers churn and creates upsell moments.

    Risks and how to handle them

    • Reports show problems

      Pair every issue with the fix.

    Evidence

    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
    • HiringSales operations hiring: a Sales Support Specialist (Manila, posted October 12, 2026) to process "quotes, orders, renewals" and "license renewals through ConnectWise", and a Service Delivery Manager (remote, posted October 15, 2026).Source
    • Your websiteNews: "New Era Technology Ranked #5 on the 2026 MSP 501" (July 29, 2026, updated October 12), named to "CRN's 2026 Managed Service Provider 500 List, in the Elite 150 category" (February 27, 2026) and "No. 76 on CRN's 2026 Solution Provider 500"; New Era "serves as a trusted adviser to more than 20,000 customers worldwide" and appointed an EVP of Digital Transformation & Managed Services in June 2026.Source
  • 17

    New Era's case studies include Copilot adoption for 300 users in four weeks and Copilot Studio at a medical school, and it now leads Digital Transformation and Managed Services under one executive.

    High impactHigh effort First result in 3 quarters EVP

    First action

    Define the service tiers from the two Copilot projects.

    How to measure it

    Managed AI contracts

    Now
    –
    Target
    25
    By
    4 quarters

    Steps

    1. 1

      Define

      Tiers and scope.

      EVP, Digital Transformation & Managed Services 1 month

    2. 2

      Price

      Per user.

      Chief Revenue Officer 1 month

    3. 3

      Tooling

      Usage monitoring.

      Senior AI Engineer 1 quarter

    4. 4

      Pilot

      Five customers.

      Solution Executive, Managed Services 1 quarter

    5. 5

      Launch

      Page and campaign.

      Marketing Manager, Managed Services 1 month

    6. 6

      Scale

      Microsoft customer base.

      Solution Executive, Managed Services ongoing

    First result
    3 quarters
    Cost
    Build time
    Owner
    EVP, Digital Transformation & Managed Services

    Smallest test

    Offer the service to two Copilot project customers.

    Why it works

    Package AI adoption as a managed service: readiness assessment, rollout, usage monitoring, governance and monthly optimization, priced per user, sold to existing Microsoft customers.

    Turns one-off AI projects into recurring revenue at the moment customers need help.

    Risks and how to handle them

    • Microsoft programs change

      Keep the service tool-neutral where possible.

    Evidence

    • Your websiteCase studies: 96 case-study URLs, including "post-transformation-success-with-our-full-service-management-solution", "accelerating-copilot-adoption-at-scale-300-users-in-just-4-weeks", "enterprise-website-redesign-hubspot-migration-boosts-engagement-by-60", "insurance-company-fast-tracked-to-martech-maturity", IT deployment for Chipotle and Microsoft Copilot Studio at Indiana University School of Medicine; none is linked from the US Managed Services page.Source
    • Your websiteNews: "New Era Technology Ranked #5 on the 2026 MSP 501" (July 29, 2026, updated October 12), named to "CRN's 2026 Managed Service Provider 500 List, in the Elite 150 category" (February 27, 2026) and "No. 76 on CRN's 2026 Solution Provider 500"; New Era "serves as a trusted adviser to more than 20,000 customers worldwide" and appointed an EVP of Digital Transformation & Managed Services in June 2026.Source
    • HiringSolution Executive, Managed Services (US, Eastern or Central time zone, posted October 3, 2026): "drive recurring revenue growth across New Era's Managed Services offerings" by "increasing managed services attach across New Era's broader solution stack, including cloud, cybersecurity, collaboration/CX, networking, infrastructure, Microsoft/CSP, endpoint, data center"; builds executive value propositions around "reduced operational risk, improved service levels, predictable spend".Source
  • 18

    New Era monitors meeting rooms through ManageBlu AV and C3 for Teams Rooms. Aggregated data on room uptime, failures and usage is rare and useful.

    Medium impactHigh effort First result in 3 quarters Marketing Manager

    First action

    Check which room data can be aggregated.

    How to measure it

    Downloads

    Now
    –
    Target
    3,000
    By
    1 year

    Steps

    1. 1

      Data check

      Permissions and fields.

      NOC Lead 1 month

    2. 2

      Analyze

      One year of data.

      Data Engineer 1 month

    3. 3

      Write

      Findings and fixes.

      Marketing Manager, Managed Services 1 month

    4. 4

      Design

      Report.

      Creative 2 weeks

    5. 5

      Launch

      With partners.

      Marketing Manager, Managed Services 1 month

    6. 6

      Sell

      Room health checks.

      Solution Executive, Managed Services ongoing

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Marketing Manager, Managed Services

    Smallest test

    Publish one chart.

    Why it works

    Publish yearly findings: common failure causes, uptime by room type, usage patterns, with anonymized data and practical fixes. Launch with partners.

    Original data earns press and links, and positions New Era above AV resellers like AVI-SPL.

    Risks and how to handle them

    • Customer data

      Aggregate and anonymize.

    Evidence

    • Your websiteManaged AV page (ManageBlu AV): Core, Premium and Elite tiers, C3 for Microsoft Teams Rooms and an FAQ; headings include typos: "How ManageBlu Solve This Challenges", "Ssupport to fit your needs:" and "ManagedBlu Features That Set Us Apart".Source
    • Competitor researchRivals' own homepages: Presidio, "the confidence to invest in AI and tech transformation"; AVI-SPL, "Digital workplace services provider of AV, UCC collaboration tech... Video conferencing, managed services"; ePlus, "IT solutions across AI, security, cloud, collaboration, data center, and networking".Source
    • Your websiteNews: "New Era Technology Ranked #5 on the 2026 MSP 501" (July 29, 2026, updated October 12), named to "CRN's 2026 Managed Service Provider 500 List, in the Elite 150 category" (February 27, 2026) and "No. 76 on CRN's 2026 Solution Provider 500"; New Era "serves as a trusted adviser to more than 20,000 customers worldwide" and appointed an EVP of Digital Transformation & Managed Services in June 2026.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    New Era sells marketing operations and martech consulting and runs its own site on HubSpot. Its own funnel is the easiest proof to show.

    Medium impactLow effort First result in 1 quarter Digital Practice Lead

    First action

    Set baselines for three funnel metrics.

    How to measure it

    Marketing ops consulting leads

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Three metrics.

      Digital Practice Lead 1 week

    2. 2

      Apply

      Site and funnel changes.

      Marketing Manager, Managed Services 1 quarter

    3. 3

      Measure

      Before and after.

      Digital Practice Lead 1 quarter

    4. 4

      Write

      Story.

      Marketing Manager, Managed Services 2 weeks

    5. 5

      Publish

      Marketing Operations page.

      Web Marketing Manager 1 week

    6. 6

      Use

      In sales.

      Solution Executive - Digital ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Digital Practice Lead

    Smallest test

    Record the baselines.

    Why it works

    Apply the fixes in this playbook, measure the results (assessment requests, attribution, conversions), and publish them as a story on the Marketing Operations page.

    Prospects trust a consultant that shows its own numbers.

    Risks and how to handle them

    • Modest results

      Show the method even if gains are small.

    Evidence

    • Your websiteDigital practice: the Digital Consulting page lists Customer Experience Consulting, Marketing Operations, User Experience Design, Web Design & Development, Mobile, Digital Marketing, Content Strategy and Martech, with a separate Marketing Operations Consulting page; the homepage industry list is Retail, Banking + Finance, Healthcare, Education, Government, Global Enterprise and Smart Building + IoT.Source
    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
    • HiringSolution Executive - Digital (remote, posted August 10, 2026): technical sales overlay for "New Era's digital transformation portfolio"; contributes to "proposals, RFPs, and Statements of Work", develops "competitive positioning and differentiation strategies", records work in "CRM (Dynamics & HubSpot)" and provides "technical win/loss feedback".Source
  • 20

    New Era's case studies include an NBA team performance center, a university ballroom, an esports practice suite and airport wayfinding signage.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    List the venue stories.

    How to measure it

    Venue leads

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      List

      Venue stories.

      Marketing Manager, Managed Services 1 day

    2. 2

      Page

      Venues hub.

      Web Marketing Manager 2 weeks

    3. 3

      Targets

      Venue operators.

      Solution Executive, Managed Services 2 weeks

    4. 4

      Outreach

      Sequence.

      Solution Executive, Managed Services ongoing

    5. 5

      Events

      Venue trade show.

      Marketing Manager, Managed Services annually

    6. 6

      Measure

      Leads.

      Marketing Manager, Managed Services monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Manager, Managed Services

    Smallest test

    Publish the hub.

    Why it works

    Group them on a venues page (sports, arenas, universities, airports) with AV, signage, networking and managed support, and target venue operators.

    Memorable projects in a niche bring inbound interest and press.

    Risks and how to handle them

    • Small niche

      Keep investment light.

    Evidence

    • Your websiteCase studies: 96 case-study URLs, including "post-transformation-success-with-our-full-service-management-solution", "accelerating-copilot-adoption-at-scale-300-users-in-just-4-weeks", "enterprise-website-redesign-hubspot-migration-boosts-engagement-by-60", "insurance-company-fast-tracked-to-martech-maturity", IT deployment for Chipotle and Microsoft Copilot Studio at Indiana University School of Medicine; none is linked from the US Managed Services page.Source
    • Your websiteHomepage: the H1 is a rotating word list, read by search engines as "Your Toughest AI Cybersecurity CX UC Infrastructure Networking Collaboration Business Problems Don't Sit in One Category. Neither Do We."; the title is "Technology Solution Provider | New Era Technology | US - Global"; featured stories are Vitality's offices, IUSM and Chipotle.Source
  • 21

    The blog already covers managed versus internal staffing and questions to ask an MSP, and the page lists IT staff overload and skills gaps as pains.

    Medium impactLow effort First result in 1 month Solution Executive

    First action

    Draft the inputs.

    How to measure it

    Completions

    Now
    –
    Target
    100 a month
    By
    1 quarter

    Steps

    1. 1

      Inputs

      Staff, tools, cover.

      Solution Executive, Managed Services 1 week

    2. 2

      Build

      HubSpot calculator.

      Web Marketing Manager 2 weeks

    3. 3

      Link

      From blog posts.

      Web Marketing Manager 1 day

    4. 4

      Route

      To the Solution Executive.

      Sales Operations 1 day

    5. 5

      Promote

      LinkedIn.

      Social Media 2 weeks

    6. 6

      Measure

      Meetings.

      Marketing Manager, Managed Services monthly

    First result
    1 month
    Cost
    Build time
    Owner
    Solution Executive, Managed Services

    Smallest test

    Publish a spreadsheet version first.

    Why it works

    Build a calculator comparing in-house staff, tools and after-hours cover with a ManageBlu tier, and link it from the related blog posts.

    Turns existing traffic on comparison posts into scoped conversations.

    Risks and how to handle them

    • Over-simplified math

      Show assumptions.

    Evidence

    • Your websiteUS Managed Services page (ManageBlu, checked October 21, 2026): three tiers (Reactive IT Support, Proactive Monitoring, Fully Managed), "Fixed monthly pricing", and coverage of AV, IT network, unified communications, network security, on-site support and physical security. "The ManageBlu Process" is shown only as an image from the UK image folder. The page names no award, no customer story and no response-time figures. Six regional versions exist (US, en-gb, en-au, en-ca, en-nz, fr-ca) but none carries hreflang tags, although the homepage does.Source
    • Your websiteSitemap: 902 URLs, of which 163 are en-nz, 131 en-gb, 90 en-au, 51 en-ca, 41 fr-ca and 29 es-mx; several blog posts exist in three or four regional copies (for example the digital signage managed services post in en-gb, en-ca and fr-ca).Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

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  • Akuity growth strategyAn enterprise software delivery platform from the creators of Argo CD and Kargo: managed Argo CD for deployment, Kargo for promotion…21 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. New Era Technology did not commission, review or endorse it, and Programmable is not affiliated with New Era Technology. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how New Era Technology runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    ManageBlu proof, hreflang, typo fixes, win/loss log, renewal offers and the homepage heading; the in-house cost calculator.

  2. Days 31 to 6011 ideas

    Attach campaign, estimator, life sciences page, tier case studies, partner co-marketing, RFP library, blog consolidation, ranking reuse and CX page; the own-funnel case study and venues hub.

  3. Days 61 to 903 ideas

    Commit to quarterly service reports, managed AI and the meeting room report.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value one partner across AV, network, security and digital. The most cited problem: stretched internal IT.

  • Global reach with local support
  • Unplanned downtime
  • In their words: “managed services”

Market

Competitive landscape

3 competitors compared: Presidio, AVI-SPL and ePlus.

  • Gap to exploit: Integrated physical and digital security with managed AV
  • Presidio: Less AV depth
  • AVI-SPL: Narrower IT scope

Hiring signals

New Era's own go-to-market hiring is about recurring revenue: a US Solution Executive for managed services attach across its stack (ideas 1, 5, 7, 8, 14), a Digital Solution Executive for RFPs, positioning and win/loss…

  • Solution Executive, Managed Services: Managed services attach and recurring revenue. Ideas 1, 5, 7, 8, 14.
  • Solution Executive - Digital: RFPs, positioning and win/loss. Ideas 4, 12.
  • Sales Support Specialist: Quotes and license renewals in ConnectWise. Idea 5.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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