The collagen page tells customers to "load" with 20 to 40 g a day for 6 to 8 weeks and to use "multiple scoops daily", but the jar holds 25 scoops of 10 g, and the only subscription ships one jar a month. A customer who follows the advice at 2 scoops a day runs out on day 13 and waits more than two weeks for the next jar, during the exact window your own blog says people give up "before the payoff arrives".
First action
Work out the kit contents and price from the FAQ doses and the value-bag price.
How to measure it
New collagen customers who reorder within 60 days
- Now
- –
- Target
- +20%
- By
- 90 days
Steps
Do the math
Grams needed for 8 weeks at 20 g and 40 g, and which sizes cover it.
Head of Ecommerce 1 day
Build the kit
A bundle product with its own price and photos.
Shopify Developer 3 days
Add the scoop choice
"1, 2 or 3 scoops a day" on the product page sets delivery size and timing.
Shopify Developer 1 week
Write the calendar
A one-page week-by-week guide in the box and by email.
Content Director 2 days
Set the switch
Loading ends; maintenance subscription starts, with a reminder before.
Retention Marketing Manager 3 days
Measure
Reorders, refunds and subscription length against single-jar buyers.
Head of Ecommerce monthly
Why it works
Sell a Collagen Loading Kit: enough collagen for 8 weeks at 20 g a day (two 56-serving value bags, or the jar plus a bag), a scoop guide and a week-by-week calendar, priced as a kit with the subscriber discount. After the loading phase, switch the customer automatically to a maintenance subscription sized to 10 or 20 g a day, with a reminder email before the switch. Add a "How many scoops do you take?" choice on the product page that sets the delivery size and timing.
Customers who follow the dose see results sooner and stay; the kit raises the first order value, and the maintenance step turns the loading phase into a subscription sized to real use instead of a guess.
Ready to use
ChecklistCollagen Loading Kit launch list
[ ] Grams for 8 weeks at 20 g and 40 g worked out [ ] Kit product with its own price and photos [ ] "Scoops a day" choice on the collagen page [ ] Week-by-week calendar in the box and in email [ ] Automatic switch to a maintenance subscription [ ] Reminder email before the switch [ ] Reorder and refund rates compared with single-jar buyers
Risks and how to handle them
Kit looks expensive
Show the price per serving against buying jars one at a time.
Customers overstock
Let them change the scoop choice and push the next delivery from the email.
Evidence
- Your websiteOriginal Collagen Peptides page: "25 Servings" in the 250g jar at $44.99, 10g of collagen per scoop, rated 4.89 from 10,129 reviews. The FAQ recommends "Collagen Loading" of "20 to 40 grams of collagen daily for 6 to 8 weeks", then "Collagen Maintenance" of 10 to 20 grams daily "indefinitely", and says "We recommend allowing 1 to 2 months for your body to start showing visible results." How to Use: "For best results use multiple scoops daily."Source
- Your websiteSubscriptions: the only selling plan on the collagen jar, on the 56-serving value bag ($67.99) and on Native Sleep is "1 month subscription with 10% discount" (the jar drops from $44.99 to $40.49). The menu promo "Subscribe & Save 10%... Plus, receive free shipping" links to the value bag with ?subscription=true.Source
- Your websiteBlog post "When Does Collagen Start Working? A Week-by-Week Breakdown": skin results are "greatest at 12 weeks", and "It's easy to tell yourself it's not working—and stop before the payoff arrives. Especially in weeks one and two."Source
- Your websiteThe Bones & Joints collection offers "bundles" (Bone Health Bundle, Gut Guard Bundle, Liver Balance Bundle, Smooth Circulation Bundle, All-Day Bundle, Collagen Flavor Bundle), but they are filters that list separate products (for example 5 products under Bone Health Bundle); there is no bundle product or bundle price, and no bundle URL in the sitemap.Source