NetBrain growth playbook

Today: set the manufacturing page's canonical to itself, add it to the sitemap and request indexing. This week: write a proper title and description for every industry page, and fix the financial services typos. Then make it a checklist for every new vertical page: self-canonical, in the sitemap, its own description, a named customer figure, the relevant standard (IEC 62443, NERC CIP, DORA, OSFI) and a vertical demo path the Strategic AEs can send.

One tag currently hides NetBrain's best manufacturing proof from search. Fixing it costs minutes, and the checklist stops it happening on the next vertical.

[ ] Canonical points to the page itself
[ ] Listed in the sitemap
[ ] Unique title and meta description
[ ] One named customer figure
[ ] The industry standard it helps with (IEC 62443, NERC CIP, DORA, OSFI, PCI)
[ ] Vertical demo form or path
[ ] Linked from the Industries menu and two blog posts
[ ] Indexing requested in Search Console

• Retail traffic dips

  Only the manufacturing URL moves; Retail keeps its own canonical.

• Your websiteThe Network Automation for Manufacturing page (linked from the Industries menu, checked twice on October 23, 2026) sets its canonical tag to the Retail page (/solution/network-automation-for-retail/) and is missing from the sitemap, so search engines are told to index Retail instead. The page itself has Merck figures ("40K+ Globally Managed Network Devices", "310+ Global Sites Connected", "800K+ Connected Devices in Manufacturing Environments"), IEC 62443 audit reports and "90%+ MTTR Reduction". The other industry pages (airlines, energy, federal, healthcare, oil and gas, retail, financial services) point their canonicals to themselves.Source
• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• HiringSenior Solutions Marketing Manager (posted August 25, 2026): "Industry & Vertical Solution Plays", "identifying which verticals deserve a dedicated play" and treating "vertical solution development as a repeatable process so NetBrain can stand up a credible new vertical story"; "Partner Go-to-Market" with "co-branded positioning and sales assets"; keeping "a resource center, web section, or campaign library—organized and current".Source
• HiringStrategic Account Executives in seven territories (Boston/New England, Denver, Florida, New York Metro, Tennessee, Toronto and the Twin Cities), closing "multi-year deals with long sale cycles worth upwards of $1mm" and helping "GSI/MSP and Fortune 500 companies" with BDRs on assigned accounts.Source

Write one current boilerplate around Agentic NetOps with the proof points leadership agrees (customers, Fortune 500 share, partners, the Forrester TEI result) and replace it in job posts, press releases, the about page, partner kits and profiles on review sites.

A new narrative only sticks when every public description says the same thing.

• Customers still search for "no-code"

  Keep "no-code automation" as a feature, not the headline.

• HiringEvery NetBrain job post opens: "Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform..." and "over 2,500 of the world's largest enterprises and managed services providers leverage NetBrain's platform." The homepage title is "The Agentic NetOps Platform" and the partner page says "Trusted by 1/3 of the Fortune 500 and 200+ Global Partners".Source
• HiringProduct Marketing Manager (remote US, posted August 25, 2026): positioning "in a crowded network automation and observability space"; turns it into "sales decks, web copy, one-pagers, and enablement content"; brings "the Agentic NetOps narrative to life"; keeps "a working knowledge of the competitive landscape" and flags "where messaging is drifting or competitors are shifting their story"; reports into Solutions Marketing with the Director of Product Marketing.Source
• News coverageBlackstone closed a majority investment in NetBrain in January 2026 and a new chief executive took over; in July 2026 NetBrain appointed a new chief customer officer, chief revenue officer and chief marketing officer. Version 12.3 (February 2026) added AI agents, and an October 2, 2026 announcement covered governed Agentic NetOps agents.Source
• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source

Add a short TEI block to each industry page and the playground, build one-page summaries per vertical (what 70% less downtime means for a factory, an airline, a bank), and give the Strategic AEs an email with the right one for each territory.

Third-party numbers carry more weight with IT leaders, and per-vertical translation makes them concrete.

• Composite model questioned

  Explain the composite and offer a customer-specific estimate.

• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source
• Your websiteThe Network Automation for Manufacturing page (linked from the Industries menu, checked twice on October 23, 2026) sets its canonical tag to the Retail page (/solution/network-automation-for-retail/) and is missing from the sitemap, so search engines are told to index Retail instead. The page itself has Merck figures ("40K+ Globally Managed Network Devices", "310+ Global Sites Connected", "800K+ Connected Devices in Manufacturing Environments"), IEC 62443 audit reports and "90%+ MTTR Reduction". The other industry pages (airlines, energy, federal, healthcare, oil and gas, retail, financial services) point their canonicals to themselves.Source
• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• HiringStrategic Account Executives in seven territories (Boston/New England, Denver, Florida, New York Metro, Tennessee, Toronto and the Twin Cities), closing "multi-year deals with long sale cycles worth upwards of $1mm" and helping "GSI/MSP and Fortune 500 companies" with BDRs on assigned accounts.Source

After each Playground session, produce a two-page readout: issues found in their network, estimated hours saved and MTTR gain using the TEI model, and a suggested first use case. Send it to the engineer to forward, and offer an executive workshop.

Engineers become champions when they have something to show their boss.

• Customer data sensitivity

  Share only with the uploader, who chooses to forward.

• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source
• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source
• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source

Publish fair comparisons: NetBrain vs Forward Networks, vs IP Fabric and vs Itential, plus a "digital twin vs Agentic NetOps" explainer. Cover discovery, live context, automation, AI agents, governance, integrations and deployment, with sources and dates.

Engineers research alternatives before they talk to sales; being the clearest source wins the shortlist.

• Rival claims change

  Date each page.

• Competitor researchRivals' homepages: Forward Networks, "Best-in-Class Network Digital Twin Software"; IP Fabric, "The First Application-Aware Network Digital Twin"; Itential, "The Platform Defining the Agentic Era of Infrastructure", with governed AI agents; Gluware, "Intelligent Network Automation for the Agentic Era"; Selector, AI network observability that claims to "reduce MTTR by 85%".See the research Source
• HiringProduct Marketing Manager (remote US, posted August 25, 2026): positioning "in a crowded network automation and observability space"; turns it into "sales decks, web copy, one-pagers, and enablement content"; brings "the Agentic NetOps narrative to life"; keeps "a working knowledge of the competitive landscape" and flags "where messaging is drifting or competitors are shifting their story"; reports into Solutions Marketing with the Director of Product Marketing.Source
• HiringPricing and Market Strategist, reporting to the VP of Solutions Marketing: "Pricing & Packaging, best-fit customer profile, and Competitive Commercial Intelligence"; designs "NetBrain's emerging SaaS offerings" (subscription, usage-based, hybrid, editions) and MSP models ("per-tenant, per-managed-device, white-label, pooled-license"), plus "the rules for when to sell direct vs. through a partner or MSP"; keeps "a sales-ready read on how competitors price, package, discount". "NetBrain is at an inflection point".Source
• Your websiteSitemap (about 400 page, post, feature and resource URLs): 163 blog posts, 144 resources, 57 news items, 19 solution pages and nine integration pages (ServiceNow, Splunk, SolarWinds, Jira, Jira Cloud, ThousandEyes, Datadog, Infoblox, Cisco Cloud Control); no Dynatrace page and no comparison or alternatives pages. The /partner/ section has four pages, last updated August 2025 (R12 partner webinars). Named customer stories include CVS Health, CenterPoint Energy and Merck.Source

Package a fixed-scope compliance assessment per standard (DORA, OSFI, NERC CIP, IEC 62443, PCI) with a sample report, run by NetBrain or a partner, and promote it to the matching verticals and territories.

Auditors create deadlines, and an assessment shows value on the buyer's own network.

• Seen as audit advice

  Frame as technical evidence for the auditor.

• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• Your websiteThe Network Automation for Manufacturing page (linked from the Industries menu, checked twice on October 23, 2026) sets its canonical tag to the Retail page (/solution/network-automation-for-retail/) and is missing from the sitemap, so search engines are told to index Retail instead. The page itself has Merck figures ("40K+ Globally Managed Network Devices", "310+ Global Sites Connected", "800K+ Connected Devices in Manufacturing Environments"), IEC 62443 audit reports and "90%+ MTTR Reduction". The other industry pages (airlines, energy, federal, healthcare, oil and gas, retail, financial services) point their canonicals to themselves.Source
• Your websitePartner page: "Deliver Network Assessments in Hours with Automation", "Generate Recurring Revenue" through managed services, and benefits including development funds, lead sharing, deal registration, "Specific Partner Pricing & Margins" and a "Partner Assessment NFR Program". The MSP page "Powered by NetBrain" says "MSP revenues exceeded $300B in 2022".Source
• HiringPartner hiring: a Global Director, GSI & Strategic Alliance, "the role that decides which partners carry NetBrain into the enterprise", building "repeatable GSI consulting and delivery offerings" around change automation, incident reduction, compliance validation and troubleshooting; and a Strategic Technology Alliances Director for partners such as "ServiceNow, Dynatrace, ThousandEyes", measured on "activation and adoption of joint solutions". A Regional VP of Sales, EMEA will "Build, recruit, train, and manage a robust channel partner ecosystem across EMEA".Source

Package a partner assessment kit (scope, deliverables, pricing guide, sample report, pitch deck, training) and launch it with two GSIs as a named practice. Refresh the partner pages around it and report partner-sourced pipeline monthly.

GSIs build practices around services they can sell and deliver repeatably; an assessment is the easiest first service.

• Partners deliver poorly

  Certify engineers before they deliver.

• HiringPartner hiring: a Global Director, GSI & Strategic Alliance, "the role that decides which partners carry NetBrain into the enterprise", building "repeatable GSI consulting and delivery offerings" around change automation, incident reduction, compliance validation and troubleshooting; and a Strategic Technology Alliances Director for partners such as "ServiceNow, Dynatrace, ThousandEyes", measured on "activation and adoption of joint solutions". A Regional VP of Sales, EMEA will "Build, recruit, train, and manage a robust channel partner ecosystem across EMEA".Source
• Your websitePartner page: "Deliver Network Assessments in Hours with Automation", "Generate Recurring Revenue" through managed services, and benefits including development funds, lead sharing, deal registration, "Specific Partner Pricing & Margins" and a "Partner Assessment NFR Program". The MSP page "Powered by NetBrain" says "MSP revenues exceeded $300B in 2022".Source
• Your websiteSitemap (about 400 page, post, feature and resource URLs): 163 blog posts, 144 resources, 57 news items, 19 solution pages and nine integration pages (ServiceNow, Splunk, SolarWinds, Jira, Jira Cloud, ThousandEyes, Datadog, Infoblox, Cisco Cloud Control); no Dynatrace page and no comparison or alternatives pages. The /partner/ section has four pages, last updated August 2025 (R12 partner webinars). Named customer stories include CVS Health, CenterPoint Energy and Merck.Source
• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source

Relaunch the MSP page with the new commercial models, an MSP directory with services listed, a margin example and an MSP case study, and recruit MSPs through a short partner webinar.

MSPs choose platforms on unit economics; showing them is the strongest recruiting message.

• Channel conflict

  Publish the direct vs partner rules.

• HiringPricing and Market Strategist, reporting to the VP of Solutions Marketing: "Pricing & Packaging, best-fit customer profile, and Competitive Commercial Intelligence"; designs "NetBrain's emerging SaaS offerings" (subscription, usage-based, hybrid, editions) and MSP models ("per-tenant, per-managed-device, white-label, pooled-license"), plus "the rules for when to sell direct vs. through a partner or MSP"; keeps "a sales-ready read on how competitors price, package, discount". "NetBrain is at an inflection point".Source
• Your websitePartner page: "Deliver Network Assessments in Hours with Automation", "Generate Recurring Revenue" through managed services, and benefits including development funds, lead sharing, deal registration, "Specific Partner Pricing & Margins" and a "Partner Assessment NFR Program". The MSP page "Powered by NetBrain" says "MSP revenues exceeded $300B in 2022".Source
• HiringStrategic Account Executives in seven territories (Boston/New England, Denver, Florida, New York Metro, Tennessee, Toronto and the Twin Cities), closing "multi-year deals with long sale cycles worth upwards of $1mm" and helping "GSI/MSP and Fortune 500 companies" with BDRs on assigned accounts.Source

Publish a "How NetBrain is priced" page: editions, what each includes, the value metric, typical deployment sizes and what affects price, with the ROI estimator next to it.

Buyers who understand the model before the call move faster through procurement.

• Price anchoring

  Show what drives price rather than one number.

• HiringPricing and Market Strategist, reporting to the VP of Solutions Marketing: "Pricing & Packaging, best-fit customer profile, and Competitive Commercial Intelligence"; designs "NetBrain's emerging SaaS offerings" (subscription, usage-based, hybrid, editions) and MSP models ("per-tenant, per-managed-device, white-label, pooled-license"), plus "the rules for when to sell direct vs. through a partner or MSP"; keeps "a sales-ready read on how competitors price, package, discount". "NetBrain is at an inflection point".Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source
• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source

Build the Dynatrace page and solution brief (what flows between the tools, a demo video, a customer example), then run a joint webinar and a co-marketing campaign to shared customers.

Observability buyers already own these tools, and a joint story puts NetBrain into their existing workflow.

• Integration depth

  Describe only what is available.

• HiringPartner hiring: a Global Director, GSI & Strategic Alliance, "the role that decides which partners carry NetBrain into the enterprise", building "repeatable GSI consulting and delivery offerings" around change automation, incident reduction, compliance validation and troubleshooting; and a Strategic Technology Alliances Director for partners such as "ServiceNow, Dynatrace, ThousandEyes", measured on "activation and adoption of joint solutions". A Regional VP of Sales, EMEA will "Build, recruit, train, and manage a robust channel partner ecosystem across EMEA".Source
• Your websiteSitemap (about 400 page, post, feature and resource URLs): 163 blog posts, 144 resources, 57 news items, 19 solution pages and nine integration pages (ServiceNow, Splunk, SolarWinds, Jira, Jira Cloud, ThousandEyes, Datadog, Infoblox, Cisco Cloud Control); no Dynatrace page and no comparison or alternatives pages. The /partner/ section has four pages, last updated August 2025 (R12 partner webinars). Named customer stories include CVS Health, CenterPoint Energy and Merck.Source
• HiringProduct Marketing Manager (remote US, posted August 25, 2026): positioning "in a crowded network automation and observability space"; turns it into "sales decks, web copy, one-pagers, and enablement content"; brings "the Agentic NetOps narrative to life"; keeps "a working knowledge of the competitive landscape" and flags "where messaging is drifting or competitors are shifting their story"; reports into Solutions Marketing with the Director of Product Marketing.Source

Run a quarterly roundtable in each territory with a local customer speaker, the TEI results and a hands-on Playground session, and invite named accounts.

Peer events start relationships faster than cold outreach in long-cycle enterprise sales.

• Low attendance

  Keep them small, 10 to 15 people.

• HiringStrategic Account Executives in seven territories (Boston/New England, Denver, Florida, New York Metro, Tennessee, Toronto and the Twin Cities), closing "multi-year deals with long sale cycles worth upwards of $1mm" and helping "GSI/MSP and Fortune 500 companies" with BDRs on assigned accounts.Source
• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source

Generate a quarterly report per account: incidents diagnosed, automations run, hours saved, changes validated, compared with the TEI benchmarks. Use it in QBRs and to suggest the next use case.

Customers renew and expand what they can prove to their own leadership.

• Missing usage data

  Start with what the platform logs.

• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source
• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source

Turn each value review with a positive result into a short case study, aiming for one named story per industry page within two quarters, with anonymised versions when names are not allowed.

Industry buyers want peers, and vertical pages convert better with a named customer.

• Legal approvals

  Offer anonymised versions.

• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source
• Your websiteSitemap (about 400 page, post, feature and resource URLs): 163 blog posts, 144 resources, 57 news items, 19 solution pages and nine integration pages (ServiceNow, Splunk, SolarWinds, Jira, Jira Cloud, ThousandEyes, Datadog, Infoblox, Cisco Cloud Control); no Dynatrace page and no comparison or alternatives pages. The /partner/ section has four pages, last updated August 2025 (R12 partner webinars). Named customer stories include CVS Health, CenterPoint Energy and Merck.Source
• Your websiteThe Network Automation for Manufacturing page (linked from the Industries menu, checked twice on October 23, 2026) sets its canonical tag to the Retail page (/solution/network-automation-for-retail/) and is missing from the sitemap, so search engines are told to index Retail instead. The page itself has Merck figures ("40K+ Globally Managed Network Devices", "310+ Global Sites Connected", "800K+ Connected Devices in Manufacturing Environments"), IEC 62443 audit reports and "90%+ MTTR Reduction". The other industry pages (airlines, energy, federal, healthcare, oil and gas, retail, financial services) point their canonicals to themselves.Source
• HiringSenior Solutions Marketing Manager (posted August 25, 2026): "Industry & Vertical Solution Plays", "identifying which verticals deserve a dedicated play" and treating "vertical solution development as a repeatable process so NetBrain can stand up a credible new vertical story"; "Partner Go-to-Market" with "co-branded positioning and sales assets"; keeping "a resource center, web section, or campaign library—organized and current".Source

Build an EMEA page with DORA and NIS2-relevant content, EMEA partners, local customers, events and a regional demo route, and recruit two distributors through the partner kit.

European buyers look for regional support and regulation knowledge before they engage a US vendor.

• Thin local proof

  Lead with partner stories.

• HiringPartner hiring: a Global Director, GSI & Strategic Alliance, "the role that decides which partners carry NetBrain into the enterprise", building "repeatable GSI consulting and delivery offerings" around change automation, incident reduction, compliance validation and troubleshooting; and a Strategic Technology Alliances Director for partners such as "ServiceNow, Dynatrace, ThousandEyes", measured on "activation and adoption of joint solutions". A Regional VP of Sales, EMEA will "Build, recruit, train, and manage a robust channel partner ecosystem across EMEA".Source
• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• Your websitePartner page: "Deliver Network Assessments in Hours with Automation", "Generate Recurring Revenue" through managed services, and benefits including development funds, lead sharing, deal registration, "Specific Partner Pricing & Margins" and a "Partner Assessment NFR Program". The MSP page "Powered by NetBrain" says "MSP revenues exceeded $300B in 2022".Source

Offer a free online prep course and exam for the associate level, publish a badge for LinkedIn, list certified engineers who opt in, and tell sales when certified engineers work at target accounts.

Engineers want portable credentials, and every certificate creates a future champion.

• Low completion

  Short modules.

• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source
• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source
• Google PageSpeedChrome UX Report for netbrain.com (real visitors, 75th percentile): Largest Contentful Paint 1.4 s, Interaction to Next Paint 90 ms, Cumulative Layout Shift 0.09, so real visitors pass Core Web Vitals. NetBrain's YouTube channel has 328 videos, 3,020 subscribers and about 504,000 views.Source

Publish a weekly five-minute video solving one common problem with NetBrain, using real symptoms (like the SD-WAN tunnel alerts in the retail analysis), with chapters and a Playground link.

Problem-led videos rank in search and show the product working.

• Time cost

  Batch record monthly.

• Google PageSpeedChrome UX Report for netbrain.com (real visitors, 75th percentile): Largest Contentful Paint 1.4 s, Interaction to Next Paint 90 ms, Cumulative Layout Shift 0.09, so real visitors pass Core Web Vitals. NetBrain's YouTube channel has 328 videos, 3,020 subscribers and about 504,000 views.Source
• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source

Publish yearly: the most common causes of incidents and failed changes by industry, time to resolve, and how automation changes them, anonymised and with a method note. Launch with press and a webinar.

An owned outage dataset earns citations and gives sellers a benchmark for every prospect.

• Small sample

  Publish ranges and sample sizes.

• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source
• News coverageA Forrester Total Economic Impact study commissioned by NetBrain (September 2026) found a 241% ROI and $5.9M net present value over three years for a composite organization, with 70% lower mean time to resolution, 70% less downtime from significant events, 85% less change execution and validation effort and 25% higher network team productivity. The homepage banner promotes it.Source

Score accounts on best-fit customer profile fit (network size, vendor mix, regulation, tools such as ServiceNow), engagement (Playground, TEI downloads, certified engineers) and timing, and route the top 500 to territory plans with tailored content.

Focused effort on fit accounts raises win rates in long cycles.

• Bad data

  Review the top 100 by hand.

• HiringPricing and Market Strategist, reporting to the VP of Solutions Marketing: "Pricing & Packaging, best-fit customer profile, and Competitive Commercial Intelligence"; designs "NetBrain's emerging SaaS offerings" (subscription, usage-based, hybrid, editions) and MSP models ("per-tenant, per-managed-device, white-label, pooled-license"), plus "the rules for when to sell direct vs. through a partner or MSP"; keeps "a sales-ready read on how competitors price, package, discount". "NetBrain is at an inflection point".Source
• HiringStrategic Account Executives in seven territories (Boston/New England, Denver, Florida, New York Metro, Tennessee, Toronto and the Twin Cities), closing "multi-year deals with long sale cycles worth upwards of $1mm" and helping "GSI/MSP and Fortune 500 companies" with BDRs on assigned accounts.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source

Offer a time-limited or device-capped starter edition that a team can buy by card, with an upgrade path to the enterprise platform. Use it for mid-market and for teams inside large accounts.

A low-friction start creates usage inside accounts before the big deal.

• Cannibalising enterprise deals

  Cap devices and features.

• HiringPricing and Market Strategist, reporting to the VP of Solutions Marketing: "Pricing & Packaging, best-fit customer profile, and Competitive Commercial Intelligence"; designs "NetBrain's emerging SaaS offerings" (subscription, usage-based, hybrid, editions) and MSP models ("per-tenant, per-managed-device, white-label, pooled-license"), plus "the rules for when to sell direct vs. through a partner or MSP"; keeps "a sales-ready read on how competitors price, package, discount". "NetBrain is at an inflection point".Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source
• HiringProduct Marketing Manager (remote US, posted August 25, 2026): positioning "in a crowded network automation and observability space"; turns it into "sales decks, web copy, one-pagers, and enablement content"; brings "the Agentic NetOps narrative to life"; keeps "a working knowledge of the competitive landscape" and flags "where messaging is drifting or competitors are shifting their story"; reports into Solutions Marketing with the Director of Product Marketing.Source

Build a 12-question self-assessment (visibility, automation, change, governance, AI readiness) that returns a maturity level, peer comparison and next steps, with the option of a workshop.

A score creates a reason to talk and a map for the sale.

• Generic results

  Tailor by industry.

• Competitor researchRivals' homepages: Forward Networks, "Best-in-Class Network Digital Twin Software"; IP Fabric, "The First Application-Aware Network Digital Twin"; Itential, "The Platform Defining the Agentic Era of Infrastructure", with governed AI agents; Gluware, "Intelligent Network Automation for the Agentic Era"; Selector, AI network observability that claims to "reduce MTTR by 85%".See the research Source
• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source

Publish a pack for CISOs: what agents can and cannot do, approval flows, audit logs, rollback, and a policy template, plus a CISO briefing session.

Removing the security objection early shortens the cycle for agent features.

• Over-promising controls

  Describe only shipped controls.

• News coverageBlackstone closed a majority investment in NetBrain in January 2026 and a new chief executive took over; in July 2026 NetBrain appointed a new chief customer officer, chief revenue officer and chief marketing officer. Version 12.3 (February 2026) added AI agents, and an October 2, 2026 announcement covered governed Agentic NetOps agents.Source
• Your websiteIndustry page descriptions: financial services reads "NetBrain Automation, IT Servier Delivery for Financial Servies, effectively reduces the number of infrastructure incidents..."; oil and gas is titled "IT Service Delivery for Oil and Gas" with the same template sentence. Retail has its own copy, an analysis of "25,257 incidents over six months at a leading retailer" and a Fortune 500 retailer story. New compliance pages cover OSFI ("39 OSFI compliance requirements"), DORA ("Only 1 in 3 EU financial institutions is fully DORA-compliant") and continuous network compliance assessment; the blog covers NERC CIP for energy.Source
• Competitor researchRivals' homepages: Forward Networks, "Best-in-Class Network Digital Twin Software"; IP Fabric, "The First Application-Aware Network Digital Twin"; Itential, "The Platform Defining the Agentic Era of Infrastructure", with governed AI agents; Gluware, "Intelligent Network Automation for the Agentic Era"; Selector, AI network observability that claims to "reduce MTTR by 85%".See the research Source

Let customers share runbooks and intents (stripped of network details) in a community library, rate them, and feature the best monthly. Use popular ones as content and onboarding starters.

Shared automations speed adoption for new customers and make NetBrain harder to replace.

• Sensitive configs

  Review every submission.

• HiringNetwork Automation & AI Business Consultant: leads "executive workshops", will "Quantify business outcomes (hours saved, MTTR improvement, change-risk reduction, tool consolidation)", run "periodic value reviews" and "Document customer success stories". Customer Success Managers in Boston and Austin own renewals with "GRR ≥ 90% and NRR ≥ 105%" as their metrics; another CSM is hired in Hyderabad.Source
• Your websiteNetBrain Playground free trial: "Upload your own config files and work 1-on-1 with a NetBrain expert" to map the network, run assessments "using industry outage knowledge" and troubleshoot with AI. The site also offers an Agentic NetOps ROI estimator, guided tours, and certification pages (NCAA exam topics).Source
• Google PageSpeedChrome UX Report for netbrain.com (real visitors, 75th percentile): Largest Contentful Paint 1.4 s, Interaction to Next Paint 90 ms, Cumulative Layout Shift 0.09, so real visitors pass Core Web Vitals. NetBrain's YouTube channel has 328 videos, 3,020 subscribers and about 504,000 views.Source