Northspyre growth playbook

Publish northspyre.com/development-index with the latest score, a regional chart, the seven signals in plain words, a link to the full Pro Forma report and a monthly email signup. Add a homepage band ("This month's NDI: 42.4") and a press item, and close the page with "See the same signals on your own projects - book a demo". Update it every second Friday.

A recurring, quotable number brings journalists, links and returning visitors every month, and it shows prospects that the platform holds data no spreadsheet can.

[ ] /development-index page with latest score and regional chart
[ ] Monthly signup form
[ ] Homepage band with this month's score
[ ] October 12 release on News & Press
[ ] Links both ways with theproforma.com
[ ] Demo call to action on the page
[ ] Calendar reminder: second Friday of each month

• Splitting attention between two sites

  Keep the full report on Pro Forma and the summary and signup on northspyre.com, linked both ways.

• A falling index reads as bad news

  Frame each release around what developers can do now.

• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• Your websitenorthspyre.com, checked October 23, 2026: the homepage, menus and News & Press page do not mention the Development Index or link to theproforma.com; the newest press item is "Northspyre Introduces Multicurrency Project Support for Global Development Teams" (August 6, 2026); no sitemap URL covers the index. The blog's newest post is dated July 23, 2026.Source
• HiringMarket Intelligence Lead, Commercial Real Estate (Atlanta): Northspyre "sits on one of the largest and most unique datasets in real estate development - covering budgets, contracts, invoices, costs, and change orders across thousands of active projects" and is "building a market intelligence platform"; the lead will "Lead the development of the Northspyre Index", produce research for "developers, owners, and capital allocators" and help "define the emerging category of Development Intelligence".Source
• HiringHead of Brand, Real Estate Development: "build Northspyre's media and editorial engine from the ground up", move "toward a newsroom-led model rooted in credibility, insight, and real market intelligence", ship "multiple pieces of content per day", and "Translate company strategy, proprietary data, and market signal into authoritative editorial narratives."Source

List a 30-minute "NDI briefing" on the second Friday of each month with the Market Intelligence Lead, plus the next dinners and conferences. Invite target accounts personally and record each briefing.

A standing, data-led event fills the calendar at low cost and gives sales a reason to call every month.

• Low attendance at first

  Invite customers too and record every session.

• Your websiteEvents & Webinars page: "Upcoming Events - No results found." The newest past event is the "Virtual Launch Event" for Northspyre Deal (January 22, 2026); the one before is a webinar from August 27, 2025.Source
• HiringABM & Field Marketing Manager (Atlanta, posted October 9, 2026): owns "Northspyre's annual field marketing and events strategy, calendar, roadmap, and budget"; "industry events, executive dinners, customer gatherings, webinars, trade shows"; "high-touch ABM programs, including targeted mailers, gifting, office activations, lunch-and-learns, private webinars"; works with "Enterprise Business Development and Sales to identify priority accounts"; tracks "meetings, sales-qualified leads, opportunity progression, pipeline, and influenced revenue"; partners with Content Marketing "to turn field insights into event recaps, social content, customer stories".Source
• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source

Agree the figure, add a footnote with the method (customers, period), and use it everywhere: site, competitor comparisons and decks.

A sourced number is more persuasive than a large one, and consistency matters to finance buyers.

• Lower number looks weaker

  Add a customer example beside it.

• Your websiteHomepage: "Real Estate Development Management Software", "the only end-to-end development management platform", results "80% Less manual and administrative work", "66% Reduction in cost overruns", "40% Time saved per employee"; stages from Acquisition to Stabilization; products Northspyre Deal and Northspyre Development. The Customer Success Stories page shows the same block as "80%", "60% Reduction in Cost Overruns", "40%".Source
• HiringDirector, Revenue Enablement (Atlanta or San Francisco, posted September 30, 2026): build "sales methodology, qualification standards, discovery, messaging, objection handling, deal strategy, competitive positioning", "a structured sales onboarding and ramp program", and "collateral, talk tracks, competitive intelligence, case studies, competitor comparisons". Two Business Development Associate posts ($118k OTE, Atlanta) describe a "12-week ramp", prospecting and cold calls, and say "We are rapidly expanding". Every post says Northspyre supports "over $500 billion in projects across the US".Source

Add a "From Pro Forma" feed to the blog and resources pages, a byline footer on Pro Forma ("Published by Northspyre, the development management platform") with a demo link, and point each article to the matching product page.

Editorial independence and product authority can coexist; without links, search engines see two unrelated sites.

• Newsroom seen as advertising

  Keep links in a footer, not in the story.

• HiringHead of Brand, Real Estate Development: "build Northspyre's media and editorial engine from the ground up", move "toward a newsroom-led model rooted in credibility, insight, and real market intelligence", ship "multiple pieces of content per day", and "Translate company strategy, proprietary data, and market signal into authoritative editorial narratives."Source
• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• Your websitenorthspyre.com, checked October 23, 2026: the homepage, menus and News & Press page do not mention the Development Index or link to theproforma.com; the newest press item is "Northspyre Introduces Multicurrency Project Support for Global Development Teams" (August 6, 2026); no sitemap URL covers the index. The blog's newest post is dated July 23, 2026.Source

Replace the autoplay video with a poster image and click-to-play, compress and size images, reserve the video player's space, and defer render-blocking files. Recheck the homepage, pricing and demo pages.

Executives often open links on phones; a slow, jumping page loses them before the first claim.

• Less motion on the homepage

  Keep a short silent loop under 500 KB if needed.

• Google PageSpeedMobile lab test of the homepage (October 23, 2026): performance 74, Largest Contentful Paint 15.0 s, 3.1 MB downloaded of which 2.96 MB images and video, render-blocking requests about 1.4 s. Real Chrome visitors to the homepage fail Core Web Vitals: LCP 3.1 s and CLS 0.12 at the 75th percentile, with the layout shift on the video player; site-wide LCP is 1.8 s but 19% slower than before.Source

Add a calculator: projects, budget size, typical overrun and team size give estimated savings using the sourced figures. Pass the result to the demo form so the rep opens with it.

A number the buyer typed is the strongest opener for a value-based sale.

• Estimates questioned

  Show the method.

• Your websitePricing: two editions, Pro and Enterprise, both "Contact Us", with a feature table; features include Draw Request, a Funding Portal that gives "lenders and investors" visibility so they "can easily download draws ... without signing up for Northspyre", a Vendor Hub where "vendors can upload requested transactions like invoices, contracts, lien waivers, and COI", Cost and Vendor Analytics with benchmarks, and the Northspyre API.Source
• Your websiteHomepage: "Real Estate Development Management Software", "the only end-to-end development management platform", results "80% Less manual and administrative work", "66% Reduction in cost overruns", "40% Time saved per employee"; stages from Acquisition to Stabilization; products Northspyre Deal and Northspyre Development. The Customer Success Stories page shows the same block as "80%", "60% Reduction in Cost Overruns", "40%".Source
• HiringDirector, Revenue Enablement (Atlanta or San Francisco, posted September 30, 2026): build "sales methodology, qualification standards, discovery, messaging, objection handling, deal strategy, competitive positioning", "a structured sales onboarding and ramp program", and "collateral, talk tracks, competitive intelligence, case studies, competitor comparisons". Two Business Development Associate posts ($118k OTE, Atlanta) describe a "12-week ramp", prospecting and cold calls, and say "We are rapidly expanding". Every post says Northspyre supports "over $500 billion in projects across the US".Source

Host a quarterly dinner per region for target-account executives: the region's score, a customer from the region, and open discussion. Send each account a one-page cut for its markets afterwards.

Executives come for insight about their own market and remember who brought it.

• Data sensitivity

  Share only aggregated figures.

• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• HiringABM & Field Marketing Manager (Atlanta, posted October 9, 2026): owns "Northspyre's annual field marketing and events strategy, calendar, roadmap, and budget"; "industry events, executive dinners, customer gatherings, webinars, trade shows"; "high-touch ABM programs, including targeted mailers, gifting, office activations, lunch-and-learns, private webinars"; works with "Enterprise Business Development and Sales to identify priority accounts"; tracks "meetings, sales-qualified leads, opportunity progression, pipeline, and influenced revenue"; partners with Content Marketing "to turn field insights into event recaps, social content, customer stories".Source
• Your websiteCustomer Success Stories: 14 case studies (for example Trilogy's "$600M+" pipeline, North Development "Cuts Invoice Approval Time by 80%" and scales to "$1.5 Billion", Windsor Stevens "Increases Deal Size from $15M to $100M"), filterable by segment, role, region (California, Midwest, Mountain West, New York, Southeast, Texas), asset class (Affordable Housing, Hospitality, Industrial, Mixed Use, Multifamily, Office, Residential, Student Housing), size and accounting system (MRI, QuickBooks, RealPage, Sage, Yardi). There is no Data Center asset class among the filters, although the site has a Data Center page.Source

Merge them into one current page per metro, add the region's monthly NDI reading and local trends from the platform, redirect the dated pages, and refresh monthly.

Up-to-date local pages rank and earn return visits; dated ones signal neglect to the people Northspyre wants to impress.

• Traffic dip after redirects

  Redirect each page to its metro page.

• Your websiteLocal Development Digest: 221 city and state articles (Atlanta, Austin, Boston, Dallas, Denver, Nashville, Salt Lake City and more); every one carries a last-modified date of December 30, 2024, and many titles are dated, such as "miami-real-estate-market-predictions-2023" and "d-c-real-estate-caters-to-affordable-housing-developers-in-2022".Source
• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• HiringHead of Brand, Real Estate Development: "build Northspyre's media and editorial engine from the ground up", move "toward a newsroom-led model rooted in credibility, insight, and real market intelligence", ship "multiple pieces of content per day", and "Translate company strategy, proprietary data, and market signal into authoritative editorial narratives."Source

Write one competitor comparison per rival and a factual public page each ("Northspyre and Dealpath", "Northspyre and Rabbet") covering scope from acquisition to stabilization, accounting integrations and reporting.

Comparison searches are late-stage, and one source of truth keeps reps consistent.

• Claims go stale

  Date every page.

• HiringDirector, Revenue Enablement (Atlanta or San Francisco, posted September 30, 2026): build "sales methodology, qualification standards, discovery, messaging, objection handling, deal strategy, competitive positioning", "a structured sales onboarding and ramp program", and "collateral, talk tracks, competitive intelligence, case studies, competitor comparisons". Two Business Development Associate posts ($118k OTE, Atlanta) describe a "12-week ramp", prospecting and cold calls, and say "We are rapidly expanding". Every post says Northspyre supports "over $500 billion in projects across the US".Source
• Competitor researchRivals' own homepages: Dealpath, "The AI-Powered Operating System for Real Estate Investing" for acquisitions, dispositions, development and financing; Rabbet, development management software "for developers" and construction loan software "for lenders"; Archer, multifamily underwriting with "rent roll and T12 parsing in under 10 seconds".See the research Source
• Your websiteHomepage: "Real Estate Development Management Software", "the only end-to-end development management platform", results "80% Less manual and administrative work", "66% Reduction in cost overruns", "40% Time saved per employee"; stages from Acquisition to Stabilization; products Northspyre Deal and Northspyre Development. The Customer Success Stories page shows the same block as "80%", "60% Reduction in Cost Overruns", "40%".Source

Write a monthly sequence: the region's NDI reading, one trend and one question, plus a link to the index page. Add it to the ramp program.

Specific, timely openers lift reply rates and speed up ramp.

• Over-reliance on one message

  Rotate angles.

• HiringDirector, Revenue Enablement (Atlanta or San Francisco, posted September 30, 2026): build "sales methodology, qualification standards, discovery, messaging, objection handling, deal strategy, competitive positioning", "a structured sales onboarding and ramp program", and "collateral, talk tracks, competitive intelligence, case studies, competitor comparisons". Two Business Development Associate posts ($118k OTE, Atlanta) describe a "12-week ramp", prospecting and cold calls, and say "We are rapidly expanding". Every post says Northspyre supports "over $500 billion in projects across the US".Source
• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source

Find a customer running data center or industrial power projects, publish a story, add Data Center to the filters, and update the 2025 outlook post with platform data.

Data center developers spend large budgets and buy on peer proof.

• No data center customer ready

  Start with an industrial story.

• Your websiteData Center page: "Data center construction automation that de-risks data center projects"; its resources are a webinar "Demystifying Data Center Development Management", a blog post "Understanding the Data Center Outlook for 2025 and Beyond" and a guide, with no customer story.Source
• Your websiteCustomer Success Stories: 14 case studies (for example Trilogy's "$600M+" pipeline, North Development "Cuts Invoice Approval Time by 80%" and scales to "$1.5 Billion", Windsor Stevens "Increases Deal Size from $15M to $100M"), filterable by segment, role, region (California, Midwest, Mountain West, New York, Southeast, Texas), asset class (Affordable Housing, Hospitality, Industrial, Mixed Use, Multifamily, Office, Residential, Student Housing), size and accounting system (MRI, QuickBooks, RealPage, Sage, Yardi). There is no Data Center asset class among the filters, although the site has a Data Center page.Source

Add a branded footer and a "recommend Northspyre to a borrower" link in the portal, run a lender referral offer, and invite active lenders to the NDI briefings.

Lenders who see clean draws are credible referrers to other borrowers.

• Lenders wary of vendor promotion

  Keep it a quiet footer link.

• Your websitePricing: two editions, Pro and Enterprise, both "Contact Us", with a feature table; features include Draw Request, a Funding Portal that gives "lenders and investors" visibility so they "can easily download draws ... without signing up for Northspyre", a Vendor Hub where "vendors can upload requested transactions like invoices, contracts, lien waivers, and COI", Cost and Vendor Analytics with benchmarks, and the Northspyre API.Source
• Competitor researchRivals' own homepages: Dealpath, "The AI-Powered Operating System for Real Estate Investing" for acquisitions, dispositions, development and financing; Rabbet, development management software "for developers" and construction loan software "for lenders"; Archer, multifamily underwriting with "rent roll and T12 parsing in under 10 seconds".See the research Source
• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source

Add an "Invite another developer you work with" prompt for vendors, track invitations, and route invited developers to business development with the vendor named.

Vendor-driven invitations reach developers through a trusted relationship at no ad cost.

• Vendors see spam

  One prompt per vendor per quarter.

• Your websitePricing: two editions, Pro and Enterprise, both "Contact Us", with a feature table; features include Draw Request, a Funding Portal that gives "lenders and investors" visibility so they "can easily download draws ... without signing up for Northspyre", a Vendor Hub where "vendors can upload requested transactions like invoices, contracts, lien waivers, and COI", Cost and Vendor Analytics with benchmarks, and the Northspyre API.Source
• HiringMarket Intelligence Lead, Commercial Real Estate (Atlanta): Northspyre "sits on one of the largest and most unique datasets in real estate development - covering budgets, contracts, invoices, costs, and change orders across thousands of active projects" and is "building a market intelligence platform"; the lead will "Lead the development of the Northspyre Index", produce research for "developers, owners, and capital allocators" and help "define the emerging category of Development Intelligence".Source

Publish one page per accounting system with a story from its users, run joint webinars where partners allow, and target firms known to use each system.

Integration fit removes a common objection and gives a precise targeting list.

• Partner approval

  Start with Northspyre-only pages.

• News coverageNews & Press: Northspyre Deal launched January 27, 2026 (covered by CNBC as "a new AI tool to manage deals end to end"); multicurrency project support for "Global Development Teams" on August 6, 2026; a new accounting integrations page on October 5, 2026.Source
• Your websiteCustomer Success Stories: 14 case studies (for example Trilogy's "$600M+" pipeline, North Development "Cuts Invoice Approval Time by 80%" and scales to "$1.5 Billion", Windsor Stevens "Increases Deal Size from $15M to $100M"), filterable by segment, role, region (California, Midwest, Mountain West, New York, Southeast, Texas), asset class (Affordable Housing, Hospitality, Industrial, Mixed Use, Multifamily, Office, Residential, Student Housing), size and accounting system (MRI, QuickBooks, RealPage, Sage, Yardi). There is no Data Center asset class among the filters, although the site has a Data Center page.Source

Add a monthly "your portfolio vs NDI" email and dashboard card for customers: cost trends, change orders and timing against the region.

Benchmarks only a platform can provide are a reason to stay and to expand seats.

• Privacy

  Aggregate peers only.

• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• HiringMarket Intelligence Lead, Commercial Real Estate (Atlanta): Northspyre "sits on one of the largest and most unique datasets in real estate development - covering budgets, contracts, invoices, costs, and change orders across thousands of active projects" and is "building a market intelligence platform"; the lead will "Lead the development of the Northspyre Index", produce research for "developers, owners, and capital allocators" and help "define the emerging category of Development Intelligence".Source
• Your websitePricing: two editions, Pro and Enterprise, both "Contact Us", with a feature table; features include Draw Request, a Funding Portal that gives "lenders and investors" visibility so they "can easily download draws ... without signing up for Northspyre", a Vendor Hub where "vendors can upload requested transactions like invoices, contracts, lien waivers, and COI", Cost and Vendor Analytics with benchmarks, and the Northspyre API.Source

Offer a paid data subscription: deeper index cuts by asset class and metro, cost trend series and quarterly briefings, starting with ten design partners.

A data product opens a new buyer and raises the value of every customer's data contribution.

• Customer data concerns

  Aggregate and get consent in terms.

• HiringMarket Intelligence Lead, Commercial Real Estate (Atlanta): Northspyre "sits on one of the largest and most unique datasets in real estate development - covering budgets, contracts, invoices, costs, and change orders across thousands of active projects" and is "building a market intelligence platform"; the lead will "Lead the development of the Northspyre Index", produce research for "developers, owners, and capital allocators" and help "define the emerging category of Development Intelligence".Source
• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• Competitor researchRivals' own homepages: Dealpath, "The AI-Powered Operating System for Real Estate Investing" for acquisitions, dispositions, development and financing; Rabbet, development management software "for developers" and construction loan software "for lenders"; Archer, multifamily underwriting with "rent roll and T12 parsing in under 10 seconds".See the research Source

Publish a yearly report with the platform data, launch it at a flagship event with customers and press, and cut it into regional pieces for the year.

An annual reference earns press and invitations every year.

• Overlap with NDI

  Annual depth versus monthly pulse.

• HiringMarket Intelligence Lead, Commercial Real Estate (Atlanta): Northspyre "sits on one of the largest and most unique datasets in real estate development - covering budgets, contracts, invoices, costs, and change orders across thousands of active projects" and is "building a market intelligence platform"; the lead will "Lead the development of the Northspyre Index", produce research for "developers, owners, and capital allocators" and help "define the emerging category of Development Intelligence".Source
• HiringHead of Brand, Real Estate Development: "build Northspyre's media and editorial engine from the ground up", move "toward a newsroom-led model rooted in credibility, insight, and real market intelligence", ship "multiple pieces of content per day", and "Translate company strategy, proprietary data, and market signal into authoritative editorial narratives."Source
• HiringDirector, Revenue Enablement (Atlanta or San Francisco, posted September 30, 2026): build "sales methodology, qualification standards, discovery, messaging, objection handling, deal strategy, competitive positioning", "a structured sales onboarding and ramp program", and "collateral, talk tracks, competitive intelligence, case studies, competitor comparisons". Two Business Development Associate posts ($118k OTE, Atlanta) describe a "12-week ramp", prospecting and cold calls, and say "We are rapidly expanding". Every post says Northspyre supports "over $500 billion in projects across the US".Source

Pick one market (for example Canada), add a page with currency, accounting and lender support, find a first customer story and run targeted outreach.

Multicurrency removes the product barrier; a focused market tests demand before broader spend.

• Distraction from US growth

  Cap the effort to one market.

• News coverageNews & Press: Northspyre Deal launched January 27, 2026 (covered by CNBC as "a new AI tool to manage deals end to end"); multicurrency project support for "Global Development Teams" on August 6, 2026; a new accounting integrations page on October 5, 2026.Source
• Your websiteCustomer Success Stories: 14 case studies (for example Trilogy's "$600M+" pipeline, North Development "Cuts Invoice Approval Time by 80%" and scales to "$1.5 Billion", Windsor Stevens "Increases Deal Size from $15M to $100M"), filterable by segment, role, region (California, Midwest, Mountain West, New York, Southeast, Texas), asset class (Affordable Housing, Hospitality, Industrial, Mixed Use, Multifamily, Office, Residential, Student Housing), size and accounting system (MRI, QuickBooks, RealPage, Sage, Yardi). There is no Data Center asset class among the filters, although the site has a Data Center page.Source

Add an app page with field use cases, prompt active users for a rating after a completed approval, and announce it to customers.

Ratings and a clear field story make the app a selling point instead of a footnote.

• Low ratings

  Prompt only after a successful action.

• App StoreThe Northspyre iPhone app was released on July 17, 2026 and has no ratings yet; the site links to it and to an Android app from the footer only.Source

Record a five-minute NDI explainer each month with the Market Intelligence Lead, cut three clips for LinkedIn, and add it to the podcast feed.

A recurring format builds an audience at low cost.

• Low early views

  Use clips in outbound.

• News coveragePress release, October 12, 2026: Northspyre launched the Northspyre Development Index (NDI), "a new monthly benchmark for U.S. real estate development conditions" built from anonymised platform activity, with seven signals; the September reading was 42.4, down from 45.9 in August; "Scores above 50 signal improving development conditions"; "The West was the only Census region above the 50 expansion threshold in September, at 52.4"; Northspyre "will publish the NDI on the second Friday of every month". The release links the index to theproforma.com, not northspyre.com.Source
• HiringHead of Brand, Real Estate Development: "build Northspyre's media and editorial engine from the ground up", move "toward a newsroom-led model rooted in credibility, insight, and real market intelligence", ship "multiple pieces of content per day", and "Translate company strategy, proprietary data, and market signal into authoritative editorial narratives."Source