Orchestra growth playbook

Build a /work library with 20 stories to start, tagged by sector, service and firm, each with the problem, the integrated approach across firms, and two or three results. Reuse approved stories from the firms' own sites (Inkhouse, Small Girls PR, BerlinRosen), lead with stories that combine two or more firms, and link the SoftBank story. Show three stories on the homepage and one per sector on the services page, and give business development a one-page version of each for pitches.

Buyers of integrated communications choose on proof, and Orchestra's pitch ("in concert") is best shown by work where several firms delivered together.

[ ] Client, sector and services
[ ] Firms involved (e.g. Inkhouse + Message Lab)
[ ] The problem in one sentence
[ ] The integrated approach in three steps
[ ] Two or three results with numbers
[ ] One client quote, if approved
[ ] Link to the firm's own version
[ ] One-page PDF for pitches
[ ] Tags for sector, service and firm

• Client approvals

  Start with stories already public on firm sites.

• Firms want their own credit

  Name every firm involved on each story.

• HiringHead of Agency Marketing (posted September 14, 2026), reporting to the Chief Brand Officer: will "define and lead the vision for how Orchestra shows up in the world as the company enters its next phase of growth" across "PR, partnerships, events, awards, thought leadership, and activations"; oversee "brand management, product marketing, content development, and cross-channel campaigns"; "Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices"; own "Cannes Lions" end to end; and "Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Today's fast-moving, high-stakes decisions demand a different approach."; "Advisory. Strategy. Execution. In concert."; "Powered by intelligence ... use AI to decode complexity at speed"; "12 Cities across North America and Europe", "20 Years of excellence in client services", "700+" people; no client names, no work examples, no names of the member firms and no links beyond the main menu.Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source
• Your websiteSitemap (October 22, 2026): one case study (/softbank-case-study), which no page on the site links to; 70 insights, 43 news pages, 85 leadership profiles, 8 category and 9 tag pages; no page on orchestraco.com links to the websites of the member firms. The sitemap also lists eight internal office-guide pages written for staff, the staff login page and the form thank-you page.Source
• Member firm sitesThe member firms show their work on their own sites: Inkhouse links "/work/" and case studies such as Amplitude and CAVA from its homepage; Small Girls PR links "/work"; both mention Orchestra.Source
• Competitor researchRivals' own homepages: Weber Shandwick, "earned influence", with a /work section; FGS Global, "strategic counsel in communications, public affairs, and crisis across 31 offices"; Brunswick Group, "High-stakes issues. High-impact outcomes." with pages for each office.See the research Source

Publish a companies page: each firm's focus, sectors, leaders and a link to its site, plus Brightmode and Versus. Ask each firm to link back with "an Orchestra company". Add a short firm strip to the homepage.

Named, well-known firms are Orchestra's strongest credentials, and links both ways help buyers and search.

• Firms fear losing identity

  Present them as named specialists inside Orchestra.

• HiringOrchestra's description in every job post: "700+ people" across "consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more", "Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR"; it also launched "Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Today's fast-moving, high-stakes decisions demand a different approach."; "Advisory. Strategy. Execution. In concert."; "Powered by intelligence ... use AI to decode complexity at speed"; "12 Cities across North America and Europe", "20 Years of excellence in client services", "700+" people; no client names, no work examples, no names of the member firms and no links beyond the main menu.Source
• Your websiteSitemap (October 22, 2026): one case study (/softbank-case-study), which no page on the site links to; 70 insights, 43 news pages, 85 leadership profiles, 8 category and 9 tag pages; no page on orchestraco.com links to the websites of the member firms. The sitemap also lists eight internal office-guide pages written for staff, the staff login page and the form thank-you page.Source

Fill each profile with role, firm, sectors, two-line bio, recent insights and speaking topics. Then publish an "Experts" page filtered by topic (AI discovery, crisis, higher education, real estate, public affairs) with a media contact, and pitch it to reporters.

Complete profiles rank for leaders' names, and an experts page makes Orchestra the easy source for quotes.

• Bios go stale

  Quarterly review.

• Your websiteLeadership: the /leadership page shows bios for the leadership team, but of 85 individual profile pages, 52 have an empty bio and 51 show no role (titles read "<name> | | Orchestra"; checked twice on October 22, 2026).Source
• HiringHead of Agency Marketing (posted September 14, 2026), reporting to the Chief Brand Officer: will "define and lead the vision for how Orchestra shows up in the world as the company enters its next phase of growth" across "PR, partnerships, events, awards, thought leadership, and activations"; oversee "brand management, product marketing, content development, and cross-channel campaigns"; "Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices"; own "Cannes Lions" end to end; and "Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact".Source
• Your websiteNews pages: 42 of 43 are titled just "Orchestra"; each is a short stub reading "This article was originally published on the website of , an Orchestra company" with the firm name missing; 17 have an empty canonical tag and the rest point their canonical to the outside article (PRWeek, Business Wire, Axios and others).Source

Set each title to the headline, fill the firm field, add a two-sentence summary and an outbound link, and either set a self-canonical or keep the page out of the index if it only points elsewhere.

Proper titles and summaries let press coverage rank and be cited for Orchestra's name.

• Duplicate of the outside article

  Keep summaries short and original.

• Your websiteNews pages: 42 of 43 are titled just "Orchestra"; each is a short stub reading "This article was originally published on the website of , an Orchestra company" with the firm name missing; 17 have an empty canonical tag and the rest point their canonical to the outside article (PRWeek, Business Wire, Axios and others).Source
• News coverageCoverage linked from the news section: Provoke Media lists Orchestra among "The 100 Best Agencies in the US" (2026); Business Wire, February 2026: "Orchestra Expands Crisis Communications Practice, Adds Senior Leadership to Scale Enterprise Risk Management Services"; PRWeek on BerlinRosen's acquisitions of Inkhouse and Message Lab and the launch of a talent recruitment agency.Source

Remove internal and utility pages from the sitemap, mark them noindex, and move staff-only guides behind the staff login.

A clean sitemap focuses search on pages that win business and keeps staff material for staff.

• Staff lose access

  Share the guide link internally first.

• Your websiteSitemap (October 22, 2026): one case study (/softbank-case-study), which no page on the site links to; 70 insights, 43 news pages, 85 leadership profiles, 8 category and 9 tag pages; no page on orchestraco.com links to the websites of the member firms. The sitemap also lists eight internal office-guide pages written for staff, the staff login page and the form thank-you page.Source

Add sector and service questions and a budget range, route each inquiry to the vertical lead with a reply target of one business day, and log the source and outcome.

Fast, expert first replies win more pitches and give the growth team clean pipeline data.

• Longer form lowers inquiries

  Keep it to three added fields.

• HiringVice President, Business Development on the Growth team, which focuses on "integrating capabilities across firms, driving new business engagement"; will "Manage the business development program for one of Orchestra's verticals", including "intake, prioritization, ownership, and resourcing of opportunities", lead pitches and "RFP adherence", and "Leverage AI ... to improve ... proposal development".Source
• Your websiteContact page: three paths ("New business", "Media inquiry", "Careers") with one new-business form for every sector and service.Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source

Build one page each for Paid media and advertising, Influencer and affiliate, Crisis and reputation, and Discoverability (AEO and SEO): what the service covers, the team, two case studies, related insights and a routed inquiry form.

Service pages capture searches for those services and give new leaders a place to send prospects.

• Thin pages

  Include at least two case studies each.

• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source
• HiringVice President, Paid Media (posted October 8, 2026) for "our growing Paid Media team", working with the Head of Paid Media across "consumer & lifestyle, B2B and technology, nonprofit & philanthropy, higher education, arts & culture, sports, real estate, and public affairs and advocacy"; channels from paid social and search to CTV, audio and OOH; and "identifying opportunities to grow an existing client relationship".Source
• HiringDirector, Influencer Marketing (Impact & Philanthropy) (posted September 8, 2026): creator, influencer and celebrity programs for "foundations, nonprofits, advocacy organizations, political and civic initiatives"; "The right messenger may be a creator or celebrity, but it may also be an advocate, expert, community leader"; build "ecosystems of influence around an issue".Source
• HiringPractice hiring now: Executive Vice President, Crisis & Reputation Management (October 20), Director, Consumer Health & Wellness (October 22), Senior Vice President and Account Executive, Higher Education, real estate roles in New York, Miami and San Francisco, Vice President and Senior Account Executive, Arts & Culture, Senior Director, Public Affairs and Vice President, Policy Communications (Healthcare), and Senior Vice President, Integrated Communications (Consumer).Source
• Your websiteOriginal research: "Winning the AI vote" with Evertune analyzes "63,000 prompts across six answer engines" for the 2026 midterms; the AEO tag holds 13 posts (e.g. "How PR leaders can drive AI search visibility"); the 2026 Media Trends Report was presented by Orchestra and Puck (December 2025).Source

Build sector pages with the challenges of that sector, the firms and leaders serving it, case studies, insights and a routed form. Start with real estate and higher education.

Buyers search by their own sector, and sector pages back the practices Orchestra is investing in.

• Overlap with firm sites

  Link to firm pages for detail.

• HiringPractice hiring now: Executive Vice President, Crisis & Reputation Management (October 20), Director, Consumer Health & Wellness (October 22), Senior Vice President and Account Executive, Higher Education, real estate roles in New York, Miami and San Francisco, Vice President and Senior Account Executive, Arts & Culture, Senior Director, Public Affairs and Vice President, Policy Communications (Healthcare), and Senior Vice President, Integrated Communications (Consumer).Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source
• Your websiteInsights: 70 posts filtered by 8 sector categories and 9 tags (including AEO, SEO, AI, PR and earned media), with posts such as "For communicators, the future is local"; a HubSpot newsletter signup.Source

List the top 50 clients without paid media from Orchestra, offer a paid amplification audit of their best earned story, and propose a small test that pairs earned and paid.

Selling to current clients is faster than new pitches, and pairing paid with earned is the integrated case Orchestra makes.

• Account teams protective

  Share credit and revenue.

• HiringVice President, Paid Media (posted October 8, 2026) for "our growing Paid Media team", working with the Head of Paid Media across "consumer & lifestyle, B2B and technology, nonprofit & philanthropy, higher education, arts & culture, sports, real estate, and public affairs and advocacy"; channels from paid social and search to CTV, audio and OOH; and "identifying opportunities to grow an existing client relationship".Source
• HiringOrchestra's description in every job post: "700+ people" across "consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more", "Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR"; it also launched "Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group".Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source

Package a fixed-price audit: how six answer engines describe the client and rivals on 50 prompts, what sources they cite, and a 90-day plan across earned, owned and paid. Use it as an entry offer for new clients.

A concrete, priced first step lowers the barrier for new clients and leads into larger programs.

• Results change fast

  Date each audit and offer a repeat.

• Your websiteOriginal research: "Winning the AI vote" with Evertune analyzes "63,000 prompts across six answer engines" for the 2026 midterms; the AEO tag holds 13 posts (e.g. "How PR leaders can drive AI search visibility"); the 2026 Media Trends Report was presented by Orchestra and Puck (December 2025).Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source
• Your websiteHomepage (checked October 22, 2026): H1 "Today's fast-moving, high-stakes decisions demand a different approach."; "Advisory. Strategy. Execution. In concert."; "Powered by intelligence ... use AI to decode complexity at speed"; "12 Cities across North America and Europe", "20 Years of excellence in client services", "700+" people; no client names, no work examples, no names of the member firms and no links beyond the main menu.Source

Survey audiences on trust in messenger types (creators, experts, local leaders, celebrities) by issue, publish the findings, and offer a messenger map workshop to impact clients.

Original research positions the practice and opens conversations with foundations.

• Small samples

  Use a credible panel.

• HiringDirector, Influencer Marketing (Impact & Philanthropy) (posted September 8, 2026): creator, influencer and celebrity programs for "foundations, nonprofits, advocacy organizations, political and civic initiatives"; "The right messenger may be a creator or celebrity, but it may also be an advocate, expert, community leader"; build "ecosystems of influence around an issue".Source
• Your websiteOriginal research: "Winning the AI vote" with Evertune analyzes "63,000 prompts across six answer engines" for the 2026 midterms; the AEO tag holds 13 posts (e.g. "How PR leaders can drive AI search visibility"); the 2026 Media Trends Report was presented by Orchestra and Puck (December 2025).Source

For the top 50 clients, map services used and gaps across firms, agree one integrated proposal per client with the account lead, and track cross-firm revenue.

Growing existing clients across firms is the main payoff of the Orchestra model.

• Firm rivalry

  Clear credit sharing.

• HiringVice President, Business Development on the Growth team, which focuses on "integrating capabilities across firms, driving new business engagement"; will "Manage the business development program for one of Orchestra's verticals", including "intake, prioritization, ownership, and resourcing of opportunities", lead pitches and "RFP adherence", and "Leverage AI ... to improve ... proposal development".Source
• HiringOrchestra's description in every job post: "700+ people" across "consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more", "Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR"; it also launched "Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group".Source

Build the presence around a single launch (for example the AI visibility data or media trends research), with a small client breakfast, speaking pitches and content for all firms. Measure meetings and coverage.

A research-led presence earns coverage and meetings that a generic event does not.

• Cost overruns

  Set budget per expected meeting.

• HiringHead of Agency Marketing (posted September 14, 2026), reporting to the Chief Brand Officer: will "define and lead the vision for how Orchestra shows up in the world as the company enters its next phase of growth" across "PR, partnerships, events, awards, thought leadership, and activations"; oversee "brand management, product marketing, content development, and cross-channel campaigns"; "Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices"; own "Cannes Lions" end to end; and "Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact".Source
• Your websiteOriginal research: "Winning the AI vote" with Evertune analyzes "63,000 prompts across six answer engines" for the 2026 midterms; the AEO tag holds 13 posts (e.g. "How PR leaders can drive AI search visibility"); the 2026 Media Trends Report was presented by Orchestra and Puck (December 2025).Source

Offer a fixed-scope readiness review: scenario list, response roles, holding statements and a tabletop exercise, ending with a retainer proposal.

Readiness work builds the relationship before an incident and leads into retainers.

• Clients delay

  Tie to board or audit cycles.

• HiringPractice hiring now: Executive Vice President, Crisis & Reputation Management (October 20), Director, Consumer Health & Wellness (October 22), Senior Vice President and Account Executive, Higher Education, real estate roles in New York, Miami and San Francisco, Vice President and Senior Account Executive, Arts & Culture, Senior Director, Public Affairs and Vice President, Policy Communications (Healthcare), and Senior Vice President, Integrated Communications (Consumer).Source
• News coverageCoverage linked from the news section: Provoke Media lists Orchestra among "The 100 Best Agencies in the US" (2026); Business Wire, February 2026: "Orchestra Expands Crisis Communications Practice, Adds Senior Leadership to Scale Enterprise Risk Management Services"; PRWeek on BerlinRosen's acquisitions of Inkhouse and Message Lab and the launch of a talent recruitment agency.Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source

Add an author box linking to the profile, a related service and case study, and a newsletter signup by sector at the end of each post.

Readers of a sector insight are often the buyers for that sector's practice.

• Clutter

  Keep boxes short.

• Your websiteInsights: 70 posts filtered by 8 sector categories and 9 tags (including AEO, SEO, AI, PR and earned media), with posts such as "For communicators, the future is local"; a HubSpot newsletter signup.Source
• Your websiteLeadership: the /leadership page shows bios for the leadership team, but of 85 individual profile pages, 52 have an empty bio and 51 show no role (titles read "<name> | | Orchestra"; checked twice on October 22, 2026).Source

Turn the case-study library and leadership profiles into a searchable proof bank (by sector, service, result) that drafts the credentials section of an RFP for the team to edit.

Faster, stronger proposals raise win rates and free senior time.

• Wrong claims in drafts

  Use only approved proof.

• #1 Show the work: a case-study library on orchestraco.com drawn from the nine firms

• HiringVice President, Business Development on the Growth team, which focuses on "integrating capabilities across firms, driving new business engagement"; will "Manage the business development program for one of Orchestra's verticals", including "intake, prioritization, ownership, and resourcing of opportunities", lead pitches and "RFP adherence", and "Leverage AI ... to improve ... proposal development".Source
• Your websiteSitemap (October 22, 2026): one case study (/softbank-case-study), which no page on the site links to; 70 insights, 43 news pages, 85 leadership profiles, 8 category and 9 tag pages; no page on orchestraco.com links to the websites of the member firms. The sitemap also lists eight internal office-guide pages written for staff, the staff login page and the form thank-you page.Source

Publish the next edition with a fixed date, add short editions for real estate, higher education, health and impact, and launch with events in New York and Washington.

A recurring, branded report earns coverage and a steady flow of meetings.

• Partner priorities differ

  Agree goals in writing.

• Your websiteOriginal research: "Winning the AI vote" with Evertune analyzes "63,000 prompts across six answer engines" for the 2026 midterms; the AEO tag holds 13 posts (e.g. "How PR leaders can drive AI search visibility"); the 2026 Media Trends Report was presented by Orchestra and Puck (December 2025).Source
• HiringPractice hiring now: Executive Vice President, Crisis & Reputation Management (October 20), Director, Consumer Health & Wellness (October 22), Senior Vice President and Account Executive, Higher Education, real estate roles in New York, Miami and San Francisco, Vice President and Senior Account Executive, Arts & Culture, Senior Director, Public Affairs and Vice President, Policy Communications (Healthcare), and Senior Vice President, Integrated Communications (Consumer).Source

Build a monthly subscription that combines coverage tracking, share of voice and how AI answer engines describe the client, with a short analyst note. Sell it to every retainer client.

Recurring data products smooth agency revenue and keep Orchestra in the room every month.

• Commodity tools

  Sell the analyst note, not the data.

• Your websiteHomepage (checked October 22, 2026): H1 "Today's fast-moving, high-stakes decisions demand a different approach."; "Advisory. Strategy. Execution. In concert."; "Powered by intelligence ... use AI to decode complexity at speed"; "12 Cities across North America and Europe", "20 Years of excellence in client services", "700+" people; no client names, no work examples, no names of the member firms and no links beyond the main menu.Source
• HiringSix Spring 2027 fellowships posted October 7, 2026 (Consumer & Sports, Corporate, Hospitality & Lifestyle, Integrated Marketing, Public Affairs, Impact & Urbanism, Technology) and a Media Monitoring Freelancer (October 5).Source
• HiringOrchestra's description in every job post: "700+ people" across "consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more", "Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR"; it also launched "Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group".Source
• Your websiteOriginal research: "Winning the AI vote" with Evertune analyzes "63,000 prompts across six answer engines" for the 2026 midterms; the AEO tag holds 13 posts (e.g. "How PR leaders can drive AI search visibility"); the 2026 Media Trends Report was presented by Orchestra and Puck (December 2025).Source

Add a Brightmode referral to account reviews and offboarding, offer clients help hiring for roles the agency already understands, and track placements.

It keeps the relationship when a client builds an in-house team.

• Clients see poaching risk

  Never recruit from client teams.

• HiringOrchestra's description in every job post: "700+ people" across "consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more", "Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR"; it also launched "Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group".Source
• Your websiteServices page: 11 sectors and 18 services listed as plain text with no page for any of them and no examples, including "Crisis communications and reputation management", "Discoverability (AEO and SEO)", "Influencer and affiliate", "Paid media and advertising", "Public affairs" and "Talent recruitment".Source

Have each fellowship class run and publish a short survey of their peers' media and AI habits, presented to clients at the end of the program.

It gives fellows real work, gives clients fresh data and gives recruiting a showcase.

• Small samples

  Present as directional.

• HiringSix Spring 2027 fellowships posted October 7, 2026 (Consumer & Sports, Corporate, Hospitality & Lifestyle, Integrated Marketing, Public Affairs, Impact & Urbanism, Technology) and a Media Monitoring Freelancer (October 5).Source
• Your websiteInsights: 70 posts filtered by 8 sector categories and 9 tags (including AEO, SEO, AI, PR and earned media), with posts such as "For communicators, the future is local"; a HubSpot newsletter signup.Source

Build a local media map for each city (outlets, newsletters, creators, community leaders), keep it current with the media monitoring team, and sell it as part of market-entry and real estate programs.

Local depth is hard for national rivals to match and supports the real estate and public affairs practices.

• Maps go stale

  Monthly updates.

• Your websiteHomepage (checked October 22, 2026): H1 "Today's fast-moving, high-stakes decisions demand a different approach."; "Advisory. Strategy. Execution. In concert."; "Powered by intelligence ... use AI to decode complexity at speed"; "12 Cities across North America and Europe", "20 Years of excellence in client services", "700+" people; no client names, no work examples, no names of the member firms and no links beyond the main menu.Source
• Your websiteInsights: 70 posts filtered by 8 sector categories and 9 tags (including AEO, SEO, AI, PR and earned media), with posts such as "For communicators, the future is local"; a HubSpot newsletter signup.Source
• HiringPractice hiring now: Executive Vice President, Crisis & Reputation Management (October 20), Director, Consumer Health & Wellness (October 22), Senior Vice President and Account Executive, Higher Education, real estate roles in New York, Miami and San Francisco, Vice President and Senior Account Executive, Arts & Culture, Senior Director, Public Affairs and Vice President, Policy Communications (Healthcare), and Senior Vice President, Integrated Communications (Consumer).Source